SPONSORSHIP OPPORTUNITIES 2021 LISA WORMSLEY LISA

Hendrick’s Gin at Fringe 1 PHOTO: OUR AUDIENCES 2021 is when Brighton Fringe Celebrates. Age* 30% Male We’re planning for the return of artists, venues, and audiences and we have every reason to be optimistic Visitors 65+ 13% 69% Female about the next festival. 55-64 21% 35% 25% 65% Currently, we’re planning to scale the festival down. 45-54 We’ve included our 2019 figures, just to give an idea of 35-44 21% the impact we have in Brighton and . 25-34 13% 20-24 4% 1% Other/ Brighton Residents All of this is to show where we’ve been, where we are 16-19 0.6% Prefer not to say now, and what we can do for your brand in 2021. 71% of visitors spent All statistics, unless otherwise noted, are derived from our 2019 Audience Average of 4 Survey, conducted online. 1-3 days in the city shows per audience member 22% of our 2019 AT A GLANCE audience who stayed in Brighton paid for 15% of visitors spent accommodation 4 163 233 269,628 4-7 days in the city WEEKS VENUES FREE EVENTS TOTAL TICKETS SOLD

1,034 4,774 365 £2.2M+ EVENTS PERFORMANCES WORLD PREMIERES OVERALL TICKET VALUE

604,008 Over 18% of our audience TOTAL spent over £60 per ATTENDANCES 5500 person on food, drink mobile app users and travel

2 CULTURAL & SOCIAL OUTCOMES DIGITAL STATS: Direct engagement in Brighton Fringe is Brighton Fringe is a truly 98% of the audience agreed that growing, with a 141% audience increase since 2014, international festival, presenting events Brighton Fringe makes a positive 301,819 demonstrating our commitment to extending from a diverse range of cultures. contribution to UNIQUE VISITORS TO the inclusivity and reach of the festival Brighton’s image* In 2019 Brighton Fringe hosted 144 BRIGHTONFRINGE.ORG international events from 35 countries 141% 6.34% 2,204,905 AUDIENCE 604K AUDIENCES AUDIENCE GROWTH IN 2019 MEMBERS WITH PAGE VIEWS SINCE 2014 DISABILITIES † 5,500+ * Stats from our 2019 online audience survey † Based on 2017-2019 online audience surveys APP USERS

88% of the audience believe Brighton Countries with events at Brighton Fringe 2019 Fringe helps to enhance the sense of community in Brighton SOCIAL MEDIA: 18 bursaries were offered to participants in 2019 55.4K TWITTER 11.8K INSTAGRAM 92% of the audience agreed that Brighton Fringe encourages greater Over £22,000 of financial support participation in community 14.2K was given to participants in 2019 life and events* FACEBOOK by The New Shadow Cabinet Change by The New the Wind can Anytime (2020) PHOTOGRAPHY ST 16 BEASLEY PHOTO:

BRANDS WE HAVE WORKED WITH

3 VENUE BOARD SPONSOR £1000 Venue Boards go up across Brighton & Hove at every Brighton Fringe venue (165 venues in 2019). See your brand’s key messaging and logo outside theatres, pubs, people’s houses and more!

165 VENUES ACROSS BRIGHTON & HOVE*

* Brighton Fringe 2019 stats 4 OVER LAMPPOST BANNER SPONSOR £1000 100 See your logo across the whole of the city. We put up over 100 lamppost banners in LAMPPOST highly visible sites in the centre of Brighton and beyond. BANNERS*

* Brighton Fringe 2019 stats

5 SECTION SPONSOR OVER These are curated campaigns focusing solely on ticket holders for certain genres. 16,000 Target your audience based on their interests. SUBSCRIBERS TOTAL

# of Cost Impressions* By selecting this option you Comedy 16,800 £1,000 will receive - Theatre 28,980 £1,000

Childrens 6,048 £1,000 • Website branding on all

Cabaret & Variety 10,080 £500 shows of that genre

Event & Film 4,200 £250 • E-ticket branding on all shows of that genre Circus, Dance & Physical Theatre 16,800 £500 • App branding on all Exhibitions 17,640 £250 shows of that genre 1,260 £250 Lit & Spoken Word • Follow up genre specific Music & Nightlife 10,080 £500 marketing emails Tours 2,240 £250

Workshops 560 £250

*estimated from 2021

6 SECTION SPONSOR EXAMPLES These are curated campaigns focusing solely on ticket holders for certain genres. Target your audience based on their interests.

This option will include your logo featured on an event page banner, your logo at the top of an e-ticket email and 4 targeted genre follow up emails (example below).

SPONSORED E-TICKET EXAMPLE SPONSORED NEWSLETTER EXAMPLE

YOUR YOUR LOGO LOGO CHECK OUT ALL OF OUR COMEDY SHOWS AT BRIGHTON FRINGE 2021!

7 SOCIAL MEDIA PACKAGES FROM £100 Reach our combined audience of over 81,000 across our social media platforms. We offer tailored packages based on your brands needs.

OVER OVER OVER 55,400 14,200 11,800 TWITTER INSTAGRAM FOLLOWERS FACEBOOK LIKES FOLLOWERS

8 DIGITAL ADVERTISING WEBSITE ADVERTS Advertising on brightonfringe.org is a great way to build awareness and increase exposure for your event. Box Advert - 200 x 200px Slots availble from April - June. BOX ADVERT * YOUR £20 MORE THAN MORE THAN ADVERT HERE PER DAY 300,000 2.2M UNIQUE WEB PAGE VISITORS* VIEWS*

WEBSITE ARTWORK REQUIREMENTS Leaderboard Advert 728 x 90px Please provide adverts in JPEG or animated GIF format LEADERBOARD at 72dpi. ADVERT Send artwork to [email protected] £40* PER DAY Artwork Deadline: No later than five days before your YOUR ADVERTYOUR BRAND HERE HERE agreed upload date. OVER 4000 EVENT DATES LISTED * Exc. VAT * Brighton Fringe 2019 stats

For more information about advertising, please contact our sales team on 01273 764 903 or email [email protected] 9 “...The value of creativity and community feel somehow more vital than ever before to help us cope and overcome these challenges. So Brighton Fringe, as a universal platform which supports creators of all backgrounds and art forms, invites everyone to celebrate and enjoy.”

Julian Caddy, CEO

FOR MORE INFORMATION, CONTACT: ROBERT BATSON 01273 764903 [email protected] Alice in Wonderland: The Ballet by Lets All Dance The Ballet by in Wonderland: Alice PHOTOGRAPHY ST BEASLEY 16 PHOTO:

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