CMYK 2007 l ARGENTINE PERIODICAL l Page 23 LADE Air route promotion as a tool for economic development

Service). The three - LASO, LANE and SADE, united in 1945 under the name Líneas Aéreas del Estado-LADE.

Purposes The activities of the controlled by the had Por José Alfredo Borotti three main purposes: [email protected] 1 - Information and attention services for passengers and residents of Origin of LADE , including LADE - Líneas Aéreas medical flights. LADE has del Estado, a state-owned 31 branches strategically airline, was the first airline located throughout the in the world created to country in the central promote economic region (Entre Ríos, development. It was Córdoba, Federal Capital, created in 1940. ) and southern The aim was to provide region (Neuquén, Río communication to the Negro, Chubut, Santa inhabitants of isolated, Cruz, Tierra del Fuego). ▼ The people of LADE. faraway regions in 2 - According to the needs , where airfields of different communities, were lacking and the commercial airline First flights to the Antarctic radioelectric promotion service created communications were few. new air routes. Although In 1968, LADE was the first promotional airline to fly (). There were regular weekly flights, Its original name was the new routes may have over Antarctic ice. The purpose was to reconnoitre fulfilling three purposes: commercial flight promotion; "Líneas Aéreas del been deficient at first, the the state of the ice near the Matienzo Antarctic Base logistics, by carrying supplies to the islands, and Sudoeste-LASO" flow of passengers in order to send supplies. After the inauguration of the medical, by conveying patients. (Southwest Airlines). The increased thanks to the Vicecomodoro Marambio base in 1969, the first LASO routes were airline's efforts, and they regular flights between the Argentine mainland and the Transpolar flight extended, and in 1944, became a profitable Antarctic were established. In March 1980, two LADE In June 1979, LADE pilots flew over Antarctica to "Líneas Aéreas de Noreste- business which private pilots manned the first tourist flights. Oceania. The journey, which lasted 46 hours, opened LANE" (Northeast companies later made use the door to Argentina becoming a hub for Airlines) was created. That of. LADE on Islas Malvinas (Falkland Islands) international flights instead of an end point. The flight year, mail was being 3 - It created a public For over a decade, from 1971 to 1982, up to the end linked up the cities of Buenos Aires, Río Gallegos, and distributed by "Servicio service that helped increase of the South Atlantic War, LADE was the only airline Osaka (Japan), with just one refuelling stop in Aeropostal del Estado- the aptness of military with a permanent sales branch on Islas Malvinas Auckland, New Zealand. SADE" (State Air Mail flights for transport jobs.

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