BATON ROUGE’S LIFESTYLE DESTINATION WELCOME
Perkins Rowe is an unparalleled mixed-use development in the heart of Baton Rouge’s high-end shopping district. Featuring premier retailers, desirable dining options, and a diverse entertainment line-up — all within a socially-driven scene — Perkins Rowe is an ideal attraction for the area’s most selective clientele.
Tree-lined streets and historic Louisiana oaks help create the unique personality of this walkable neighborhood spread of over 847,000 square feet. Capped off by 135,000 square feet of Class A office space, 160,000 square feet of medical office, 375,000 square feet of retail space, and 646 multi- family residential units, Perkins Rowe is Baton Rouge’s only destination where people can shop, dine, live and work.
WELCOME 2 MARKET OVERVIEW BATON ROUGE LITTLE ROCK 838,343 POPULATION (2019)
DALLAS ECONOMIC DRIVERS SHREVEPORT JACKSON Petrochemical/Oil
MOBILE Government BILOXI GULFPORT BATON ROUGE Biomedical
NEW ORLEANS HOUSTON Healthcare Agriculture
DRIVE TIMES Software Development FROM PERKINS ROWE Biloxi (2 hours) Little Rock (6 hours) Tourism Dallas (6.5 hours) Mobile (3 hours) Houston (4 hours) New Orleans (1 hour) Higher Education Gulfport (2 hours) Shreveport (3.5 hours) Jackson (3 hours)
CORPORATIONS IN BATON ROUGE
MARKET OVERVIEW 4 LOUISIANA’S 28.9M $11.5B STATE CAPITAL & INTERNATIONAL SPENDING STATE TAX REVENUES
STATE VISITORS DOMESTIC
• • Louisiana State University • Southern University $843M • Our Lady of the Lake College Baton Rouge Community College in Baton Rouge 50,000+ AIRPORT VISITORS COLLEGE STUDENTS AT A GLANCE AT 13.1M Baton Rouge Business Climate Rankings SOURCED: KPMG, Area Development & Business Facilities
$11.5B Cost-Friendly Business & INTERNATIONAL SPENDING Location Among Mid-Sized Cities #1
DOMESTIC Competitive States for Business Costs #1
Top 10 Regional “South” MSAs #1
Top Ranked Quality of Life States #4
Top States for Doing Business #5 D
408
Airline Hwy. 110 16 Joor Rd. 16 DOWNTOWN DISTRICT 190 37 • Hollywood Casino Baton Rouge Plank Rd. • Belle of Baton Rouge Casino Prescott Rd. • Raising Cane’s River Center Arena • Louisiana Arts & Science Museum
• Shaw Center for the Arts Sherwood Forest Blvd. • LSU Water Campus
Florida Blvd. 190
Florida Blvd. A 10 Government St. 61
Airline Hwy. Old Hammond Hwy. 12 A. Bass Pro Shops 10 B B. Towne Center at Cedar Lodge 1 C. Mall of Louisiana D SHOPPING D. Acadian Village D A
D A. Celtic Media Centre E B. L’Auberge Casino & Resort C C. Blue Bayou Water Park 10 A ENTERTAINMENT D. Baton Rouge Zoo
61 A. Woman’s Hospital 42 A B. Ochsner Health Center C. BR General Hospital D. Our Lady of the Lake Hospital C MEDICALRECREATIONAL E. Pennington Research Center
B B C A. Bluebonnet Swamp Nature Center B. Highland Road Park Observatory C. Cypress Mounds Baseball Complex RECREATION D. LSU Lakes PERKINS ROWE CORRIDOR Our Lady of The Lake Hospital Future Our Lady of The Lake Children’s DAILY TRAFFIC COUNTS Hospital A. 116,167 — I-10 at Bluebonnet Blvd. B. 41,996 — Bluebonnet Blvd. at Perkins Rowe A C. 33,724 — Perkins Road at Perkins Rowe BR General Hospital Oschner Health Center
Future Medical District
10
Pennington Biomedical Research Center N O I S N B E T X E
. E V A
Y D R
A C I P
E R U T U F
C Our Lady of The Lake Hospital Future Our Lady of The DAILY TRAFFIC COUNTS Lake Children’s 64,800 $96,936 28,391 Hospital A. 116,167 — I-10 at Bluebonnet Blvd. POPULATION AVG HH INCOME HH COUNT B. 41,996 — Bluebonnet Blvd. at Perkins Rowe A C. 33,724 — Perkins Road at Perkins Rowe BR General Hospital Oschner Health ANY COLLEGE 75.1% Center 3 MILE 56,174 TOTAL EMPLOYEES WHITE COLLAR 70.3%
Future Medical District 147,463 $92,207 66,520 10 POPULATION AVG HH INCOME HH COUNT
Pennington Biomedical Research Center N ANY COLLEGE 74.8% O I S N 130,148 B E T X 5 MILE E
. E V WHITE COLLAR 69.1% A TOTAL EMPLOYEES Y D R
A C I P
E R U T U F
367,606 $81,924 153,333 C POPULATION AVG HH INCOME HH COUNT
TRADE AREA 247,108 ANY COLLEGE 66.7% TOTAL EMPLOYEES WHITE COLLAR 65.2% PROPERTY OVERVIEW ~375K ~295K ~60K ~847K Square feet Square feet Square feet Square feet Retail Class A & Restaurants Total Medical & Food mixed-use Office Specialties
RESIDENTIAL
+640 Residential Units Employees +1,200 RETAIL MIX
PROPERTY OVERVIEW 12
A1 A1 A1 PARK ROWEPARK 1 ROWE 1 PARK ROWEPARK ROWE1 PARK 2 ROWE 2 PARK ROWE 2 BOUTIQUEBOUTIQUE BOUTIQUE A3 A3 HOTELA3 HOTEL HOTEL PROPERTY MAP(PROPOSED)(PROPOSED) (PROPOSED)(220 APARTMENTS)(220 APARTMENTS)(220 APARTMENTS)(220 APARTMENTS)(220 APARTMENTS)(220 APARTMENTS) PARKA1 ROWEPARK AVENUE ROWE PARKAVENUE ROWE AVENUE PARK ROWEPARK AVENUE ROWE PARKAVENUE ROWE AVENUE PARK ROWE 1 PARK ROWE 2 BOUTIQUE E3 E3 E3 J6 J6 J6 A3 C1 HOTEL C1 C1 D1 TOWND1 TOWN D1 TOWN D5 D5 SQUARE SQUARED5 SQUARE G1 G1 G1 (PROPOSED) (220 APARTMENTS) E1 (220 APARTMENTS)E1 E1 THE THE THE GREEN GREEN GREEN E3 E3 G2 G2E3 G5 G5G2 G5 D4 D4 E2 D4E2 E2
C6 C6 C6 G4 G4 G4 D2 D2 D2 PARK ROWE AVENUE C3 C3 C3 PARK ROWE AVENUE J5 J5 J5 VALET VALET VALET
PERKINSE3 PERKINS ROWE ROWEPERKINS ROWEPERKINSPERKINS ROWE ROWEPERKINS ROWE D1 TOWN J6 C1 D5 G1 252 252 252 SQUARE E1 THE SPACES SPACES SPACES GREEN D4 E3 G2 G5 J3 J3 J3
E2 H2 H3 H2 H3 H2 H3
C6 G4 D2 H4 H5 H6 H4 H5 H6 J1 H4 H5 J1H6 J1 C3 C4 C4C5 C5 C4 F7 F1C5 F7 F1F2 F3 F2F7 F1F3 H1F2 F3 H1 J5 H1 VALET PERKINS STREET JACKSON ROWE STREET JACKSON STREET JACKSON PERKINS ROWE J4 J4 J4 252 H8 H8 H8 SPACES F4 F4 F4 J3
WEST MARKETWEST MARKET STREETWEST STREET MARKET STREET H2 H3
H4 H5 H6 J1 C4 C5 F7 F1 F2 F3 H1 EAST MARKETEAST MARKET STREETEAST STREET MARKET STREET JACKSON STREET JACKSON
H8 J4 B1 B1 B1 F4 F5 F5 F5 WEST MARKET STREETB2 B2 B2 RAMP RAMP RAMP EAST MARKET STREET K1 K1 K1 B3 B3 B3 F F F B1 F6 F6 F6
BLUE BONNET BOULEVARD BONNET BLUE BOULEVARD BONNET BLUE BOULEVARD BONNET BLUE F5 B2 RAMP K1 176 176 176
B3 GRAND AVENUE GRAND AVENUE GRAND AVENUE F6F MULTISTORYSPACES MULTISTORYSPACES MULTISTORYSPACES BLUE BONNET BOULEVARD BONNET BLUE PARKING GARAGEPARKING GARAGE PARKING GARAGE 176
690GRAND AVENUE SPACES690 SPACES 690 SPACES MULTISTORYSPACES PARKING GARAGE 690 SPACES
PERKINSPERKINS ROAD ROADPERKINS ROAD PERKINSPERKINS ROAD ROADPERKINS ROAD PERKINS ROAD PERKINS ROAD
SHOPPISHOPPINGSHOPPING NSHOPPIG DININNGGDINISERVICESNDINIG NGSERVICESDININSERVICESG SERVICES G2 Altar’d State G5 Peregrin’s Home Store E3 Bin 77 F4 Cinemark Theatre G2 Altar’d StateG2 Altar’d StateG5 G2Peregrin’sAltar’dG5 Home StatePeregrin’s Store HomeE3 BinG5 Store 77Peregrin’sE3 Bin Home 77 Store F4E3 CinemarkBin 77 F4 TheatreCinemark TheatreF4 Cinemark Theatre C5 Alumni Hall H5 Shades D4 California Pizza Kitchen B3 CVS Pharmacy C5 C5 H5 C5Shades H5 Shades H5 Shades J5 AnthropologieAlumni Hall E2AlumniSunglass Hall Hut AlumniA1 ROUJ Hall Creole D4 CaliforniaH4 DrybarD4 PizzaCalifornia Kitchen PizzaB3D4 KitchenCVSCalifornia PharmacyB3 PizzaCVS Kitchen PharmacyB3 CVS Pharmacy H2 ApricotJ5 Anthropologie Lane J5 J1AnthropologieSur La TableE2 J5SunglassAnthropologieK1 E2HutTheSunglass Fresh Market HutA1 ROUJE2 B2Sunglass CreoleFedExA1 Kinko’sROUJ Hut Creole H4A1 DrybarROUJ CreoleH4 Drybar H4 Drybar C3 F2 Urban Outfiers BarnesH2 Apricot& Noble LaneH2 Apricot LaneJ1 H2Sur LaApricot TableF1J1Jinya LaneSur Ramen La Table BarK1 TheJ1 D5FreshSurHair LaK1 Market TableClubThe (2nd Fresh Floor) MarketB2K1 FedExThe Fresh Kinko’sB2 MarketFedEx Kinko’s B2 FedEx Kinko’s C6 Beautiful Buerfly H1 Z Gallerie C4 La Madeleine F5 LA Fitness C3 Barnes &C3 NobleBarnes & NobleF2 C3UrbanBarnes OutfiersF2 &Urban Noble OutfiersF1 JinyaF2 Urban RamenF1 Outfiers JinyaBar Ramen BarD5F1 HairJinya Club RamenD5 (2ndHair Bar Floor) Club (2nd Floor)D5 Hair Club (2nd Floor) H3 Francesca’s D2 Rock N Pops H8 NeuBody Cryotherapy H1 Z GallerieH1 Z Gallerie H1 Z Gallerie F3 FrockC6 CandyBeautifulC6 BuerflyBeautiful BuerflyC6 BeautifulB1 Starbucks Buerfly C4 La MadeleineJ6 ParisC4 ParkerLa Madeleine F5C4 LALa Fitness MadeleineF5 LA Fitness F5 LA Fitness G4 TheH3 ImpeccableFrancesca’s PigH3 Francesca’s H3 Francesca’sG1 Texas de Brazil D2 RockF7 N VenetianPopsD2 Rock Nail NSpa Pops H8D2 NeuBodyRock N H8Pops CryotherapyNeuBody CryotherapyH8 NeuBody Cryotherapy H6 Kendra Sco F3 Frock CandyF3 Frock Candy F3 FrockC1 ZoesCandy Kitchen B1 StarbucksB1 Starbucks J6B1 ParisStarbucks ParkerJ6 Paris Parker J6 Paris Parker A3 Orvis G4 The ImpeccableG4 The Pig ImpeccableG4 PigThe Impeccable PigG1 Texas de G1BrazilTexas de BrazilF7G1 VenetianTexas deF7 Nail BrazilVenetian Spa Nail SpaF7 Venetian Nail Spa H6 Kendra Sco H6 Kendra Sco H6 Kendra Sco C1 Zoes KitchenC1 Zoes Kitchen C1 Zoes Kitchen A3 Orvis A3 Orvis A3 Orvis
PROPERTY OVERVIEW 14
SHOPPING
From national brands such as Anthropologie and Urban Outfitters, to locally-based and sought after boutiques such as Frock Candy and Apricot Lane, Perkins Rowe brings together a unique blend of more than 28 retailers. Every retailer within Perkins Rowe caters to a distinct variety of lifestyles, tastes and spending habits.
SHOPPING 18 DINING
In Louisiana, food is king and the centerpiece of social engagement. Whether it’s a full-service dinner in an elegant setting, lunch with cocktails on the patio, a bite of local flare or international cuisine, Perkins Rowe has what you crave on the menu.
DINING 20 LIVING
As a true urban-life community with 646 multi- family units, Perkins Rowe provides residents with a full slate of modern lifestyle amenities. Shopping, dining, entertainment, green space, community – the list is endless. Perkins Rowe places your lifestyle at your fingertips.
LIVING 22 ROCK N ROWE CONCERT SERIES
Discover the sounds of a variety of local artists during our Spring and Fall concert series in the park.
PERKINS ROWE ARTS FESTIVAL
In collaboration with The Arts Council of Greater Baton Rouge, we put on a two-day arts festival comprised of different mediums of art, performances, and more!
SANTA ROCKS THE ROWE
With +5,000 attendees, this event is held on a merry and bright Louisiana Saturday night before the holidays. Free COMMUNITY carriage rides, a visit from Santa, face painting and more make this event a family-friendly winter wonderland. Perkins Rowe is an active leader within our community at-large. Throughout the year, Perkins Rowe takes a WALK THE ROWE FOR HEART proactive roll in supporting organizations and causes In conjunction with the American Heart Association, we that benefit the interests of the Greater Baton Rouge promote a heart-healthy lifestyle at the Rowe! Come take a stroll around our 1-mile walking path and join us for our Area. These gatherings shine a positive light on the annual event. Perkins Rowe family, and offer opportunities for all Perkins Rowe tenants, shoppers and residents FOOD TRUCK ROUND UP to engage with one another while supporting Curb your cravings with our much-anticpated culinary event worthwhile causes. each quarter! With over 10-12 participating food trucks,
there’s sure to be something to tempt your taste buds!COMMUNITY
24 REDEVELOPMENT
As the managing partner for Perkins Rowe, Trademark Property continuously strives to evolve the property for the future state of retail. Part of that initiative includes redevelopment efforts, which were completed in 2019. Included in the redevelopment was the activation of both public green spaces, increased wayfinding for tenants and more.
REDEVELOPMENT 26 DIGITAL & SOCIAL • Inclusion on property website and directories. • Consistent social media posts on property social media channels with paid support when applicable. • Opportunity to include info (offers, events, promotions) in monthly e-newsletter to subscribers as well as employees and residents. • Influencer program for retail tenants in conjunction with #TryItOnTuesday inclusion and blog post mentions.
PUBLIC RELATIONS TENANT • Press releases coordinated with tenants. • Extensive relationships with local media with the MARKETING ability to offer turnkey services. ADVERTISING & EVENTS
• Rock N Rowe concert series, Arts Festival, Santa Rocks the Rowe, Food Truck Round-Ups, Blogger 29.7K+ 3.6M+ 6.7K+ Crawls, Dogtoberfest, Wine Walks, Charity Events, Likes Annual Likes @perkinsrowebr Impressions @perkinsrowebr Seasonal Events and more! • General campaigns for center brand awareness across digital, social, print and out-of-home mediums. • Engagement opportunities for all property events. 1K+ 25.4K+ 136K+ • Opportunity to advertise on the property’s jumbotron Followers Annual Annual Web Traffic above Cinemark. @perkinsrowebr Impressions perkinsrowe.com
TENANT MARKETING 28 #SHOWYOURROWE
FOR MORE INFORMATION, CONTACT: Daniel Goldware 817.810.5392 [email protected] Jodie Pearson 832.592.1033 [email protected]
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