Old Town Central Lamppost Design Competition
Briefing Session 8 August 2017
Supporting Organisations:
1 Old Town Central
2 Old Town Central - Enrich Visitor’s Experience
A contemporary lifestyle destination and a chronicle of how Arts, Heritage, Creativity, and Dining & Entertainment evolved in the city Bounded by Wyndham Street, Caine Road, Possession Street and Queen’s Road Central
Possession Street
Queen’s Road Central
Caine Road
Wyndham Street
3 Old Town Central - 5 Thematic Routes
Highlights Trip – Heritage - Art - Shopping - Dining - Something for Time Traveller Crazy for Art Treasure Hunt Tasting Hong Kong everyone
Possession Street, PoHo, Upper Tai Ping Shan PMQ, Hollywood Graham market & Lascar Row, Best picks from Street, Road, Peel Street, around, LKF, Man Mo Temple, Staunton Street & each route Aberdeen Street SoHo, Ladder Street, around Tai Kwun
Traditional & Old & New contemporary Heritage & creativity East & West
4 Old Town Central - Campaign Elements
DIY Walking Guide
Launch Ceremony Tour Products
Local & Overseas Integrated Marketing Publicity City Ambience Social media ∙ Print ∙ Best 20 OTC OOH ∙ QR codes Personalities & Stories
5 Old Town Central – City Ambience
Buntings along City ambience for Phase 1 (late Apr – Oct 2017) Hollywood Road
Graffiti-styled QR code
Signage @ VSIS pole Time tunnel @ SoHo Old Town Central - Design Competition
Objective A phase 2 initiative to sustain the momentum of Old Town Central by creating a impactful city ambience in the Central area Display period: 6 November 2017 to 31 January 2018
Display area: Along Hollywood Road Zone A - Possession Street to Shing Wong Street Zone B - Graham Street to Wyndham Street
Supporting organisations:
7 Design Competition – Judging Panel
Head Juror Members
Mr Aaron Liu Prof Stephen Tang Deputy Commissioner for Mr Marvin Chen President, The Hong Kong Tourism, President, The Hong Kong Institute of Urban Design Tourism Commission Institute of Architects
Sir Wayne Leung Board Member, Hong Kong Tourism Board
Mr Julien-Loïc Garin Dr Allan Zeman Ms Monica Ko Founder and Project Chairman, Chief Information Officer, Brand Director, Lumieres Hong Lan Kwai Fong Group Hong Kong Management Unit, Kong Information Services Department
Mr Yeung Hok Ming Ms Tina Chao Mr Mason Hung Central & Western District General Manager, General Manager, Council Member Marketing, Hong Kong Event & Product Development,8 Tourism Board Hong Kong Tourism Board Design Competition – Honorary Advisor
Honorary Advisor
Mr Ivan Ho Vice President , The Hong Kong Institute of Architects (HKIA) Vice President , The Hong Kong Institute of Urban Design (HKIUD)
9 Design Competition – Eligibility
Team-based, with no maximum limit of members in a team
Team leader MUST be a member of either HKIA or HKIUD (except student member)
Aged 18 or above
Welcome Mainland China and overseas participation
Employees of HKTB, HKIA, HKIUD, and all other supporting organizations
Judging panel and their immediate families
10 Design Competition – Location of lampposts
32 lampposts along Hollywood Road Annex 3 – Location plan
Possession Street to Graham Street to Shing Wong Street Wyndham Street section section
Possession Street
Queen’s Road Central
Caine Road
Wyndham Street
11 Design Competition – Location of lampposts
Zone A: Possession Street to Shing Wong Street section (Total: 17 lampposts) (in Blue Labels)
12 Design Competition – Location of lampposts
Zone B: Graham Street to Wyndham Street section (Total: 15 lampposts) (in Blue Labels)
13 Design Competition – Types of lampposts
Regular
Wall-mounted Shorter (Silver)
Black 14 Design Competition – Design requirement
Design Guidelines
Bunting and/or pole area included
Lighting elements could be proposed but NO electricity could be drawn from the pole Bunting Max. size of banner/bunting/decoration at the bunting area: 0.85mW x 2mH
Total display area ≤1.7sqm (per display) 4mH Total weight ≤10kg (per display)
15 Diagram not drawn to scale Design Competition – Design Requirement
The design must represent the gist of OTC and/or relevant to the key theme(s) of OTC
Thematic visual Art-themed visual
Culture-themed visual Heritage-themed visual Cuisine-themed visual
16 Design Competition – Design Requirement
Reminders: No sharp edges or corners In compliance with safety rules and regulations Able to stand safety under adverse weather conditions Need to consider timing & cost factors, feasibility and practicality of the design Ceiling budget for fabrication of the proposed design for any cluster shall be HK $600,000* Please go through all annex documents The following logos are required to be embed in the winning designs. Participating Teams shall take this into consideration.
* It includes the cost of materials, supporting structures, fabrication fees, electrical/lighting devices (if any), and all other expenses relating to the fabrication of the winning designs. 17 Design Competition – Selection Criteria
The judging will be done on an anonymous basis
Selection Criteria Weight
Artistic concept in consideration of the design of the sites and 30% the corresponding themes
Creativity and originality 30%
Practicality and safety compliance 20%
Cost effectiveness 10%
Judges’ Discretion 10%
18 Design Competition – Award
Two winning designs will be chosen.
Each team will receive HK$150,000 and a certificate.
The winning teams are required to work together with HKTB’s appointed contractor to ensure that the winning displays could be put up in early November 2017
19 Design Competition – Submission details
Each team can only submit ONE design proposal 1. Printed three A2 size foam board panels (594mm x 420.5mm; maximum 13mm thick) • landscape layout format • numbered at the back
* Confidential Registration Number consists of a random 6-digit number arbitrarily chosen by the Participating Team. 20 Design Competition – Submission details
Master Layout Plan for Zone A or Zone B (scale of 1:2000) - design solution for all components - connectivity with the adjoining areas - proposed design & integration with the street(s) and neighborhood area - The ambience created for pedestrian and people in the vehicles/buses
Photomontages, Perspectives, and / or other illustrations - To illustrate how the design concept is adopted to the lamppost(s) - The ambience created for the street and the neighborhood area.
Sections, Elevations and Installation detail - To illustrate how the design principles are adopted
*Section(s) and Elevation(s) in scale not smaller than 1:25 **Installation detail in scale not smaller than 1:10
* All panels for the Entries must be completely flat. Any Entry with attachment on the panels will be disqualified.
21 Design Competition – Submission details
2. Printed Design Statement In A4 size (not more than ONE one-sided A4 page) Texts in English at font size 12 (or with Chinese translation) Sketches drawings To explain the overall design proposal including the design concept, implementation and installation 3. Printed Urban Design Principle / Explanatory Note and Diagram In A4 size (not more than TWO one-sided A4 page) Texts in English at font size 12 (or with Chinese translation) (font size 12) Urban Design Concept which should: illustrate how to make the full use of the lamppost(s) and the design create new streetscape, connectivity with the adjoining areas other arguments on how the streetscape can be enhanced through their design ideas. 4. A certified true copy of the proof of eligibility Documentary proof of professional qualification (HKIA and/or HKIUD) of Team Leader 5. Signed original Entry Form (Annex 1)
6. USB Flash Drive with Item (1-5) in high resolution jpeg/png format (at least 150 dpi). 7. A sealed opaque envelope (A4 size), clearly marked with “Old Town Central Lamppost Design Competition” enclosing Item (2-6) shall be submitted together with Item (1). * All entries should be written in English. Supplement with Chinese content if required. All submitted deliverables should be 22 produced at Participant’s own costs and will not be returned. Design Competition – Schedule
Important Dates Procedures 5:00pm, 11 September 2017 Deadline of Proposals submission
The Hong Kong Institute of Architects 19/F One Hysan Avenue Causeway Bay Hong Kong
By Mid September 2017 Selection of the Proposals by the Panel
By Late September 2017 Notification of results to the Selected Teams
By Mid October 2017 Confirmation of Installation Proposals
October – November 2017 Production and installation of commissioned Artwork
November 2017 – January Display of commissioned Artwork 2018
23 Submission deadline and details
Submission Deadline: Before 5:00 p.m. (HK time) on 11 September 2017 (Monday): The Hong Kong Institute of Architects 19/F One Hysan Avenue Causeway Bay Hong Kong
Entries receiving dates and hours: 4 September 2017 (Monday) - 11 September 2017 (Monday) Monday – Friday : 9:00am – 6:30pm Saturday : 9:00am – 12:00 noon
Enquiry email: [email protected] Written enquiry to be made by 12nn of 14 Aug 2017 (HK Time) Answers will be provided by 12nn of 21 Aug 2017 on HKIA & HKIUD website.
24 Q&A
25 Thank you
26