211652 Sky Review Cover

British Sky Broadcasting Group plc GRANT WAY, ISLEWORTH, Sky People Review 2006 MIDDLESEX TW7 5QD, ENGLAND TELEPHONE 0870 240 3000 British Sky Broadcasting Group plc FACSIMILE 0870 240 3060 WWW.SKY.COM REGISTERED IN ENGLAND NO. 2247735 WHAT DO YOU WANT TO KNOW? This table shows you where to find the information you’re interested in

WELCOME LEADING THE WAY SKY PEOPLE KNOWING WHAT DEVELOPMENT CUSTOMERS WANT How we’re shaping Celebrating Find out more about Tuned in to the future We’re going places the future our achievements Sky people PAGE 1 PAGE 2 PAGE 4 PAGE 8 PAGE 10

COMMUNICATION A RESPONSIBLE HEALTH AND SAFETY WELLBEING BENEFITS WITH OUR PEOPLE BUSINESS Airing our views Playing our part Keeping safe and Looking after yourself More advantages sound at work to working at Sky PAGE 18 PAGE 22 PAGE 24 PAGE 26 PAGE 28 Join in It’s been a busy year for all of us here at Sky and it’s great to celebrate and recognise the huge variety of achievements and contributions made by people from all over Sky. At the end of the day it’s all of us that make this stuff What makes us happen. We all have the chance to help shape our future and make a difference. So why not join in If you’re reading this because you’re thinking of joining Sky, you can visit our website www.sky.com/jobs to experience more about Sky and learn more about the great Let’s celebrate! opportunities available for you to join in. The five best things about working at Sky? Here’s what you reckon… www.sky.com/jobs 1 2 3 4 5 OUR PROGRAMMING SKY IS AT THE FOREFRONT I UNDERSTAND MY ROLE I LIKE THE BENEFITS THAT THE VALUES REPRESENT AND ENTERTAINMENT OF TECHNOLOGY AND AND RESPONSIBILITIES I RECEIVE WORKING HERE THE KIND OF LETS YOU CONTROL WHAT AND HOW THEY ORGANISATION YOU WANT TO WATCH CONTRIBUTE This report is produced on material I WANT TO BE A PART OF which contains 50% recycled and de-inked pulp from post-consumer waste. The remaining 50% is made up of Forest Stewardship Council (FSC)

Designed and produced byDesigned and produced salterbaxter by Printed CTD virgin fibre and pulp. Welcome Entertainment is special at Sky. We are shaping the Here at Sky life is fast and fun. It’s a lot of talented future of entertainment with life-changing innovation people working on some pretty amazing stuff to create for our customers. Enabling them to watch what they the future. Whatever your background, there are plenty want, when they want, and how they want. Whether of opportunities at Sky to have a great career with at home or on the move – by satellite, broadband or unique rewards. Ours is a culture of opportunity and mobile. At Sky we create, package and deliver this entrepreneurialism, and we attract people who share personalised entertainment right into people’s homes our values and want to contribute to them. and lives.

We are also helping to shape the future in our James Murdoch communities – we care about the role we all play Chief Executive Officer and are asking others to join in. Our people are leading the way, working on social and environmental initiatives that make a difference. Sky?

Sky people Sky is a special and energising place. We attract, Sky is a place where you can stretch your talents as far nurture and retain talented people who’ll keep it as they will go; where you can thrive on creating great that way. People who ‘get’ what we do and want products, services and experiences for customers; and to be part of it; people who share our values and where your input will be recognised and appreciated. want to play a role in shaping the future of entertainment and communication. We believe in recognising excellence and innovation. And most importantly, in people who deliver amazing personalised service for our customers.

Beryl Cook Group Director for People and Organisational Development

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 1 LEADING THE WAY

No.1 Entertainment Company There are over 13,000 of us here at Sky, aiming to make our contribution to today’s society by providing the best in entertainment, online and other media products for our customers, with great value and service, and doing our bit to shape the future.

This review is a celebration of Sky people and some of our achievements No.1 over the past year both inside Sky, and with people and organisations entertainment we work with and for, our customers and local communities. choice And if you’re new to Sky or thinking of joining, it’s also a bit of a WE’VE GOT A DYNAMIC BROADCASTING AND TELEVISION preview of what sort of place Sky is, and the kind of people who PRODUCTION TEAM, HELPING US REMAIN THE NATION’S are part of it – us. NO. 1 ENTERTAINMENT CHOICE.

8+ million customers WITH OVER 8 MILLION SUBSCRIBERS NEARLY ONE IN THREE HOMES THROUGHOUT THE UK AND IRELAND HAVE CHOSEN SKY. We love what Life changing innovation ❝ INNOVATIVE AND EXCITING ARE TWO Sky is a challenging and fun place to work, WORDS I WOULD USE TO DESCRIBE

WORKING AT SKY. IT’S A FAST-PACED full of talented, driven people who love what AND❝ FUN MEDIA COMPANY. they do, and are full of energy and ideas.

Seena Panesar PA to Group Procurement Director WITH SKY BROADBAND, WE ARE POISED TO CHANGE THE WAY CUSTOMERS USE THE INTERNET, MUCH THE SAME WAY AS WE CHANGED TELEVISION 0% EIGHT YEARS AGO. CO2 impact

WE BECAME THE WORLD’S FIRST MAJOR MEDIA COMPANY TO GO CARBON NEUTRAL, THROUGH THE MEASUREMENT, REDUCTION AND OFFSETTING OF OUR

CO2 EMISSIONS.

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 2 35 million calls FROM CUSTOMERS ARE ANSWERED EACH YEAR BY US IN DUNFERMLINE AND LIVINGSTON. Service excellence Simply, reliably and personally – the words that describe how we interact with our customers. We’re easy to deal with, we respond to each customer as an individual, and we do what we say we’ll do. 13,000+ employees THERE ARE OVER 13,000 SKY PEOPLE, WITH TWO THIRDS OF US WORKING IN CUSTOMER OPERATIONS, DELIVERING THE EXCELLENT CUSTOMER SERVICE we do…THAT MAKES SKY WHAT IT IS. ❝ CUSTOMER OPERATIONS IS AN INTERESTING PLACE TO WORK – channels THERE’S ALWAYS SOMETHING NEW 530+ AROUND THE CORNER. THE VARIETY OF COLLEAGUES AND CUSTOMERS

THAT I WORK WITH MAKE OUR 530+ DIGITAL TV AND RADIO EVERY❝ DAY DIFFERENT. CHANNELS PULL IN OVER 8 MILLION CUSTOMERS – AND FOR SOME, OUTSIDE THE HOME AS WELL, Kirsty Topping ON THEIR MOBILES! Sales Advisor Customer Operations

5,000+ SKY PEOPLE WORKING WITH OUR CUSTOMERS IN SCOTLAND

3 SKY PEOPLE

THE SKY PEOPLE SURVEY PROVIDES US WITH MORE INSIGHT AND UNDERSTANDING OF EACH OTHER AND HOW WE CAN CONTINUE TO MAKE SKY A BETTER PLACE TO WORK.

The people make Sky what it is

This review is all about Sky people. So, Of course many of us vote by staying – Pulling together what is a Sky person? Sky people think we have over 1,200 people who’ve been Over the past year, we’ve been able to move quickly and we come up with new ideas, with us for more than ten years. And while Sky from a straightforward pay-TV operation continuously improving our products and it’s natural these days to move around to a far more complex, integrated media services and at the same time, maintaining between jobs, the number of people business with a raft of new products, a focus and commitment to the needs who choose to leave Sky is below that including HD, Sky Broadband and Sky of our customers. of comparable businesses. Mobile TV. And the business continues to evolve. This sort of change doesn’t happen ❝ Come on in without a lot of us pulling together. WE KNOW WE HAVE ONE OF THE MOST It’s an open and inviting place at Sky. Despite all this busy work, twenty of our TALENTED AND DIVERSE TEAMS IN THE We’ve become one of the most creative departments took part in an effectiveness INDUSTRY BECAUSE EVERY DAY WE SEE organisations in the country by drawing review to work out our priorities for our WHAT THEY CREATE, IMPROVE AND PROVIDE TO on the rich mix of ideas and views our customers, the market and to evolve our OUR CUSTOMERS. THE OPPORTUNITY TO WORK people bring. Our diversity and our ability new strategy. And at the same time we WE LAUNCHED SKY MOBILE TV WITH SOME OF THE BEST IN THE INDUSTRY

IN NOVEMBER 2005. IS ONE OF THE TOP REASONS PEOPLE WANT to work together to get things done, make continued doing our day job and delivering

us what we are. great services to our customers. It has been TO JOIN❝ SKY. challenging, but all part and parcel of being We want Sky to be accessible to everyone in an organisation that’s creating the future Beryl Cook and provide employment opportunities for of entertainment. Group Director for People and all. We continue to roll out our disability Organisational Development awareness programmes and work with the broadcasting industry and organisations to What do you think? address disability in the workplace in our Each year, Sky uses the People Survey to sector. We also make disability access at find out what employees think about Sky all our sites a fundamental consideration. as a business and a place to work. This year we indicated through high scores that Hello and welcome we like and recommend Sky’s products 3,000 new colleagues joined Sky over the and services, understand our role and past year, including the Easynet team who responsibilities and the vision and strategy came on board early in 2006. They bring of Sky. We also indicated that we think to Sky one of the best and fastest growing Sky is an increasingly great place to work, broadband networks in the UK and plenty getting better and better each year. of new customers in business, government and education.

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 4 1,200 OVER 1,200 PEOPLE HAVE BEEN WITH US FOR MORE THAN TEN YEARS 3,000 NEW COLLEAGUES THIS YEAR

“love it!”“I’ve worked for Sky Sports for nearly ten years, and I love football. Working here has given me the opportunity to work in a field that I’m very passionate about. It’s very satisfying when you can see that the work you do has made a contribution to the success of a show.”

Sven Alexis Researcher, Sky Sports

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 5 AWARDS 2005 SKY PEOPLE BROADCAST AWARDS: MULTI-CHANNEL Brainiac: Science Abuse

BROADCASTING PRESS GUILD AWARDS: BEST MULTI-CHANNEL PROGRAMME CATEGORY Hex

TRIC AWARDS: SATELLITE/DIGITAL TV PERSONALITY CATEGORY Richard Hammond for Brainiac: Science Abuse 2 WE’VE CREATED A ‘TEAM SKY’ PROGRAMME TO RECOGNISE PEOPLE AWARDS 2006 WHO ARE PARTICULARLY GOOD ROLE BROADCAST AWARDS: MULTI-CHANNEL MODELS FOR OUR VALUES. TUNED Long Way Round IN, INVITING, IRREPRESSIBLE, FUN. TRIC AWARDS: SATELLITE/DIGITAL TV PERSONALITY Brainiac: Science Abuse (Richard Hammond)

BROADCASTING PRESS GUILD AWARDS: BEST MULTI-CHANNEL PROGRAMME CATEGORY Ross Kemp on Gangs

RTS AWARDS: DIGITAL CHANNEL PROGRAMME Brainiac 3

RTS AWARDS: INTERNATIONAL AWARD Weeds

Recognising each other ❝ IT’S A FANTASTIC FEELING BEING Tuned in to Team Sky 2005 Team Sky Award winners 2005 HOTBIRD AWARD (EUTELSAT) For Best Satellite NOMINATED FOR TEAM SKY, KNOWING Through our Team Sky Awards we can RACHEL HARGREAVES IT TV News Channel

THAT YOUR COLLEAGUES THINK YOU’RE nominate anyone at Sky that we think BOB SUPPIAH Marketing MONTE CARLO INTERNATIONAL TELEVISION

DOING A GOOD JOB AND THAT YOU’RE brings our values to life – whether it’s RUSSELL WINSTONE Supply Chain FESTIVAL GOLDEN NYMPH AWARD For Best BEING❝ RECOGNISED FOR YOUR EFFORTS. being tuned in to the needs of customers AINE NI CHAOINDEALBHAIN Sky News News Item 2005 Stuart Ramsay of Five on or to others in Sky. Someone who’s SARAH BENNETT Audit and Risk the Pakistan Earthquake Clive van der Heever irrepressible, full of energy, has new GARRY LESLIE Broadcast Operations Development Executive News Editing ideas and is fun. Just someone who’s got GARRY INNES Customer Operations And all those award-winning people add Team Sky Award Winner a love for what they do, and encourages JAMIE MONRO Sky Sports up to some pretty impressive company everyone around them. LIZ EARLE Human Resources awards as well: KEN LEHMAN Interactive FT AWARD For most Innovative Company In September 2005 more than 600 PAUL TREHERNE Customer Operations in Europe 2006 names flooded in from all parts of Sky, DORIS CARROLL Facilities, Customer Operations SKY NEWS BEST NEWS CHANNEL In broadcast’s and everyone nominated received a MANMET GHANDIAL Finance digital Channel Awards Team Sky desk award. It seems we all DAVID KELLY Marketing THE ROYAL TELEVISION SOCIETY’S were keen to recognise and shine some BEN FREEMAN Interactive, Channels and Services INNOVATION AWARD light on deserving colleagues. The GRAEME YOUNG Human Resources eventual winners got themselves great AILEEN LEES Customer Operations Award winners in the News prizes such as trips to Universal Studios MARK PORTER Sky News Sky News has won the prestigious in LA, balloon flights and HDTVs. CLIVE VAN DER HEEVER Sky News International Emmy Award for Breaking DAVE CAMERON EPT News for its coverage of the 7/7 London All around Sky, departments are also STEVE BECKETT Channels and Services bombings last year. The judges commended getting involved and creating local LUCY CRIDDLE Scheduler us for our ‘fast and accurate’ reporting of recognition programmes such as the the day’s events. Thousands of viewers Golden Balls Scheme in Sports and the At the time of going to print, our 2006 tuned in as Sky was first to report incidents Wow Programme in Customer Operations. winners were being selected and will on the London Underground and first to feature in next year’s review. report that a bomb had exploded on a bus. And the winner is... Within 30 minutes of the story breaking Our people include some of the best in their Award winning is clearly something our Sky News was broadcasting from the scene fields, so winning awards come naturally... friends in Sky News take in their stride: at Aldgate via the SkyCopter. TEAM MANAGER AUDREY McDONALD won the BROADCAST AWARDS Best TV News Coverage ‘Best Vocational Skills Student’ Award from Lauder for 7/7 bombings Promax and BDA Awards New York – 2006 College for her commitment and achievement when JEREMY THOMPSON RTS Presenter of the Year Promax is the association for promotion she secured an SVQ in Management. RTS INNOVATION AWARD Message Home Ticker and marketing executives in the electronic MONTE CARLO GOLDEN NYMPH For 7/7 coverage media. BDA is for professionals who work in motion graphics.

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 6 SKY CREATIVE NOMINATIONS PROMAX UK 2006 SKY CREATIVE WINNERS PROMAX UK 2006

BEST DRAMA PROMO – CLIP BASED BEST WEBSITE OR INTERACTIVE PROMO BEST SCRIPT OR COPY BEST ENTERTAINMENT OR COMEDY 24 teaser – It’s A New Day (Sky One) Gamestar – Millionaire, Gamestar – Spongebob Mozart Month (Artsworld) PROMO – ORIGINATED Come Home To The Simpsons (Sky One) Gold BEST ENTERTAINMENT OR COMEDY BEST DESIGN BEST VOICEOVER PROMO – ORIGINATED International Cricket (Sky Sports), Pin Protection, Gamestar – Spongebob, True Romance (Sky Movies) BEST FILM PROMO Come Home To The Simpsons (Sky One) (Sky Movies), Movies at 8 & 9 (Sky Movies) The Kieslowski Season (Artsworld) Gold BEST USE OF MUSIC OR SOUND DESIGN – BEST FILM PROMO BEST LONG FORM PROMO SPONSORED BY WEST ONE MUSIC BEST CHILDREN’S PROMO The Kieslowski Season (Artsworld), Sky By Broadband – Train Station Saw 2 (Sky Movies) Gamestar – Spongebob Silver Saw 2 (Sky Movies) BEST TELEVISION CAMPAIGN – ON-AIR PROMOTION BEST EDITING – SPONSORED BY EVOLUTIONS BEST DIRECT RESPONSE PROMO BEST RUNDOWN OR THEMED PROMO Over There (Sky One) Saw 2 (Sky Movies), Ballet Rocks (Artsworld) Gamestar – Millionaire Gold New Year Anti-Spindown (Sky Movies) BEST TELEVISION CAMPAIGN – ON-AIR DESIGN BEST DIRECTION BEST WEBSITE OR INTERACTIVE PROMO BEST IMAGE PROMO Star Wars (Sky Movies) Come Home To The Simpsons (Sky One) Gamestar – Millionaire Silver Come Home To The Simpsons (Sky One) BEST TELEVISION CAMPAIGN – TELEVISION NEWCOMER OF THE YEAR – SPONSORED BY BEST DESIGN BEST CHILDREN’S PROMO CHANNEL – SPONSORED BY BROADCAST THE HOSPITAL International Cricket (Sky Sports) Silver Gamestar – Spongebob Come Home To The Simpsons (Sky One) Tom Evans, Sophie Empringham BEST SHORT FILM COMPETITION BEST LEISURE & LIFESTYLE PROMO BEST CROSS-MEDIA CAMPAIGN PROMO OF THE YEAR – SPONSORED BY BMG ZOMBA Jonathan Yeo – Beauty is the Promise of Project Catwalk (Sky One) 24 Day 5 Campaign (Sky One) Come Home To The Simpsons (Sky One) Happiness Gold (can be seen on jonyeo.tv)

BEST DIRECT RESPONSE PROMO BEST LOW BUDGET CHANNEL OF THE YEAR – SPONSORED BY ENVY Gamestar – Millionaire, Introduce A Friend – No Ads – Lobster (Sky Movies) Artsworld Hospital Pin Protection (Sky Movies)

Sky Creative Nominations for “The best buzz about working at Sky is that it Promax UK 2006 is always a team effort and I hope the award This year our nominations went up from 21 in 2005 to 33. Highlights will be seen as just a reward for the team that include Come Home to The Simpsons, has put in the hard work and backed me up a stronger showing for Movies and over this last year.” Artsworld’s nomination in the Channel of the Year category (see listing Jeremy Thompson above for 2006 nominations). Sky News RTS Presenter of the Year Sky Creative Winners for Promax UK 2006 Congratulations to all involved in the winning spots for this year’s Promax (see listing above for 2006 winners).

Royal Television Society Craft and Design Awards 2006 Creative Services entered the following sequences into the Graphic Design category:

GRAPHIC DESIGN TITLES INTERNATIONAL CRICKET – SKY SPORTS Chris Wilcock, Andy Paraskos and Richard Vowles GRAPHIC DESIGN TRAILS AND PACKAGING “best buzz!” PIN PROTECTION – SKY MOVIES Tim Smyllie, Dave Faulkner and Kenny Reynolds

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 7 KNOWING WHAT CUSTOMERS WANT 17,000 TRAINING DAYS ATTENDED BY FIELD ENGINEERS LAST YEAR 22,000 TRAINING DAYS ATTENDED BY SALES ADVISORS LAST YEAR

Tuned in... ❝ I’VE WORKED HERE LONG ENOUGH ...to the future ...to i9 – are they themselves a ...to customers TO UNDERSTAND THAT THE CUSTOMER New ideas. That’s what makes Sky tick. virtual community? We also make sure our development NEEDS THEIR QUERY ANSWERED BY They’re what keep us ahead of the game i9? There’s nine of them and they innovate, and training keeps us close to what our

ME FIRST TIME. IT’S ALL ABOUT BEING and make us unique. We draw talent from right? This year nine people from all across customers need from us. Sales advisors

TUNED IN TO THEIR NEEDS AND across the whole company to brainstorm the company came together to come up attended over 22,000 training days last TREATING❝ CUSTOMERS AS PEOPLE. new ideas in our technology and products, with ideas for Sky to get into virtual year, and field engineers attended over creating our services of the future. The idea communities – that’s computer-based 17,000. We also opened our sales Lorna McLean is to keep right in touch with what our groups who interact through things like development centre in Osterley, so Customer Adviser, Technical customers need and want, and help create chat rooms, bulletin boards, interactive TV. we can test out new campaigns and a future they’ll want to join in with. The team came up with 300 ideas, learning sales approaches. new skills and creative processes – what an effort! – then had to whittle them down to Managers got in on the act, getting closer the best ones, then finally pitch five ideas to customers by going on installations, to the Executive team. So, how’d it go? sitting alongside contact centre advisors on Let Doug Wheller of Finance tell you... the phone, and mystery shopping in malls ❝ and at kiosks. THERE’S NOTHING MORE EXCITING THAN In customer operations, 46 people put

HEARING JAMES MURDOCH STOP ONE OF YOUR their hand up to be trained as Kaizen

TEAM MATES AND SAY ‘THAT’S A GREAT IDEA, facilitators – where they develop skills WE HAVE❝ TO DO THIS’. around continuous process improvement and use what they learn from customers, Doug Wheller alongside their own experience, to spot Finance glitches in our technology, products or services and work out fast and practical ways of dealing with them. ❝ THE WHOLE CONCEPT OF KAIZEN IS CONTINUOUS IMPROVEMENT, THEREFORE IF EVERYONE MAKES

A SMALL CHANGE ONCE A WEEK IN THE WAY THEY

WORK, THINK OF THE CHANGES THAT COULD BE MADE❝ IN A YEAR.

Brian Pitney Advisor, Technical Broadband

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 8 WITH PICTURE QUALITY MORE THAN FOUR TIMES THAT OF AN ORDINARY BROADCAST, HD IS SET TO BE THE BIGGEST THING IN TV SINCE THE LAUNCH OF COLOUR IN THE LATE 1960S.

“Leave your preconceptions at home. Feel the energy of the Group. The zany ideas! What a way to make you think differently. Since joining i9 I try to close my eyes and jump off a cliff at least once a day. A truly inspiring experience.”

Charles Tigges Senior Innovation Manager “zany!”i9 Team Member ❝ I’VE TAKEN MY TEAM THROUGH THE WORK WE DID ON THE PILOT AND TRIED

OUT ONE OF THE CREATIVE SESSIONS ON

THEM. I HOPE TO DO THE SAME WITH OTHER❝ TEAMS.

Lois Trailor Customer Operations i9 Team Member

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 9 DEVELOPMENT

“the wow“We’re lucky to get the chance to work with so many talented people. It’s really inspiring to see how many of them are genuinely dedicated to wowing colleagues as well as customers.”

Louise Johnson and Adrian Osbourn Organisational and Talent Development Consultants Sky development

We’re going places… Choose to Inspire It’s an exciting time for us all to be part To succeed in giving our customers a high- of Sky. With HD, Broadband, Mobile TV quality, personalised service, we start and many other ideas and inventions, we by creating leaders in every part of our keep entering new markets in new places. business, with the skills, knowledge and And of course, we’re always trying to do confidence to inspire their teams. That’s even better in the market we kick-started what the Choose to Inspire Programme is all those years ago – pay TV. All of which all about. So far it’s given over 600 of our means plenty of opportunities to make leaders a new perspective on their role in our mark here at Sky over the coming inspiring colleagues to give great service. months and years. Here’s what some of us had to say...

New ideas and new markets mean new ❝ competitors. We have all been working to THIS IS INSPIRATIONAL. IT GAVE ME A make Sky’s customer service more reliable, GREAT RANGE OF IDEAS TO NOT ONLY convenient and personalised so that our ENCOURAGE MYSELF BUT ALSO MY TEAM. customers know there’s only one place SIMPLE – MAKE SURE WE WALK IN THE to be – Sky. CUSTOMERS’ SHOES.

...be a part of it DON’T HIDE BEHIND PROCESSES. ENSURE

No matter your background, or what you’ve MY TEAM UNDERSTAND WHAT WOW studied, if you’ve a bit of drive and a dash MEANS❝ AND HOW TO ACHIEVE IT. of common sense and you want to get on, Sky’s a pretty good place to do it.

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 10 MANAGERS’ ESSENTIALS IS A MODULE BASED TRAINING PROGRAMME FOR SKY MANAGERS TO LEARN PRACTICAL SKILLS TO HELP THEM BE BETTER MANAGERS OF PEOPLE.

CHOOSE TO INSPIRE IS A PROGRAMME factor” WHICH HELPS MANAGERS UNDERSTAND HOW THEY CAN INSPIRE THEIR TEAMS TO CONNECT WITH AND UNDERSTAND CUSTOMERS IN A PERSONALISED WAY.

Managers’ Essentials What does it mean to be a manager at Sky? TRAINING BY NUMBERS It means you focus on developing good working relationships that respect the individual. Sounds very sensible in theory, but it’s how we help our managers put 70,000 theory into practice that matters. So THE NUMBER OF FORMAL TRAINING Managers’ Essentials is a development DAYS SKY PEOPLE TOOK LAST YEAR, programme which does just that. ON SUBJECTS RANGING FROM HD TO PERFORMANCE MANAGEMENT New managers are given a great start through the Introduction to Management programme. It gives them all the basics plus the support network. Here’s what 5,000 they’ve said about it so far... SKY PEOPLE LOGGED ON TO THE ELECTRONIC LEARNING ZONE TO ❝ DOWNLOAD OR BORROW I THOUGHT IT WAS GREAT TO SEE THE DIFFERENT TYPES OF LEADERSHIP, WHEN TO USE THEM AND THE IMPACT THEY HAVE. 13,000

CLEARLY LAYS OUT RESPONSIBILITIES, RESOURCES BORROWED – ON PROVIDING❝ TIPS AND TRICKS. SUBJECTS LIKE CUSTOMER SERVICE, HOW TO INFLUENCE PEOPLE, AND HOW TO BE A BETTER LEADER 900 MANAGERS TOOK FORMAL TRAINING WORKSHOPS ON ESSENTIAL MANAGERS SKILLS

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 11 DEVELOPMENT

SINCE WE LAUNCHED OUR ONLINE LEARNING ZONE IN OCTOBER 2004 OVER 5,000 EMPLOYEES HAVE SIGNED UP, AND MORE THAN 13,000 SETS OF MATERIALS HAVE BEEN DOWNLOADED OR BORROWED.

Help yourself...

...at The Learning Zone International Development Programme Sky Talent – your chance to shine? If you want to get on, The Learning Zone This is a unique opportunity where a We have plenty of creativity and talent gives everyone at Sky a chance to take number of Sky people are nominated to already inside Sky, and our Sky Talent responsibility for their own development. visit companies around the world. This programme is a chance for people We can borrow books and other resources year, John Jelley from Sky News and Chris anywhere in the business to audition and for free – all aimed at helping us reach Sharpe from Sky News Graphics spent a possibly move into jobs on air. In 2005 the our goals – at work or in life generally. week with Fox News in New York, and Gary finalists included Louise Orr a Trainer in Thousands of Sky people have borrowed Hughes from Sky Sports News spent two Customer Operations who has presented from it – over 3,600 items in 2006 so far. weeks with Fox Sports in Los Angeles. programmes for Sky Travel; Denise Nurse DENISE NURSE STARTED HER CAREER Since it started The Learning Zone has a corporate lawyer who is now a Weather AT SKY AS A CORPORATE LAWYER AND dispatched over 10,000 resources. John says: “I was able to see every aspect Presenter on Sky News; and Taryn Schmidt, IS NOW IN FRONT OF THE CAMERA WORKING AS A PRESENTER AS PART of their newsroom – graphics, picture a Marketing Manager who has appeared OF THE SKY NEWS TEAM. ...at Self Service Development editing, the news desk and the writers and on Sky Travel and Sky One. Another of our On the HR People Portal producers of several programmes. It gave finalists Sophia Paraskeva has made the http://peopleportal.bskyb.com you me a real insight into their success and most of her experience moving from our can view a catalogue of development what we can learn from them.” For Gary Movies Production team to a full time opportunities and nominate yourself it was “a unique opportunity to learn, presenting role on Sky Vegas channel. for a programme or book a place on a understand and experience American TV, This year’s competition broadened out to course. Over 1,500 Sky people already as well as explain to them how we do things include not only front-of-camera talent but have done – so go on, why not be in England.” Gary’s manager, Andy Cairns, also a chance for us to pitch a programme the next? felt the trip had benefits for Sky as well... idea to Channels and Services.

❝ In 2006 our ten finalists were rewarded GARY HAS COME BACK WITH SOME IDEAS with a week’s intensive presenter training. WHICH WE’VE ALREADY PUT IN PLACE,

One of our finalists said: “It was a fantastic PARTICULARLY HOW WE HANDLE LIVE

week which took us all way out of our CROSSES❝ TO REPORTERS. comfort zones with a very steep learning curve, we all created some good footage Andy Cairns and definitely gained great new skills.” Executive Editor of Sky Sports News The 2006 winners are currently working with Channels and Services to look at If you’d like to be considered for the opportunities to showcase their talent programme, talk to your department head, and we should see more of them on and they can complete the nomination our screens in 2007. form available from Organisational and Talent Development. Nominations are then considered by the Executive team and the CEO for the selection.

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 12 “The Global Exchange Programme as the Americans like to say was ‘Awesome’. Going behind the scenes at Fox LA and gaining an insight into the complex workings of an American television network was a fascinating experience. I was also able to sample my first baseball and basketball games.”

Gary Hughes Producer, Sky Sports News

“awesome!”

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 13 DEVELOPMENT TRAINING BY NUMBERS 30 90 GOVERNMENT-FUNDED MODERN STUDENT JOURNALISTS HAVE BEEN APPRENTICESHIP OPPORTUNITIES GIVEN THREE-WEEK PLACEMENTS NEXT YEAR IN OUR SKY NEWSROOM

5,000 90 SKY FOCUS MEMBERS PEOPLE AGED BETWEEN 15 AND 18 HAVE TAKEN PART IN ONE-DAY TV NEWS WORKSHOPS

Keeping up to speed…

Development within departments – Two hundred and fifty eight other We’ve introduced Kaizen tools in many areas. the Sky Development Community Customer Operations people started out on Kaizen is a Japanese word meaning The Sky Development Community is made a nationally recognised SVQ with support gradual and orderly continuous up of 37 people from across Sky who are from Sky and local colleges. The courses improvement. So we gradually look at the involved in people development in their cover a variety of job roles including learning root causes of problems our customers are own business area. The group shares ideas and development, management, business experiencing and work out the solutions and ways of doing things and meets every administration and customer services. that will have maximum impact. Why keep three months to discuss topics like Ofcom dealing with the same problem when we reporting, skills priorities and shortages, There are now eight nationally recognised can solve it once and for all? We’ve also introduction, learning management qualifications you can get while working at been inviting youngsters in as part of our systems, training for broadband, and Sky. In 2006, we had two special graduation work with the Prince’s Trust. Our Customer feedback from the People Survey. It has ceremonies for 400 people from Customer Service trainers teach them all about been very positive. We’ve learnt about Operations who had achieved one. They presentation and interview skills development in other Sky areas and include the Certificate in Team Leadership, and techniques. had the chance to take a Sky-wide view the Professional Certificate in Management and reduced some duplication across (PCIM) and the SVQ for Customer Services Focus on Focus – the incentive programme the business. and SVQ in Management. Three of the for Sky product learning managers awarded the PCIM from The Focus scheme is a great way of Spotlight on Customer Operations Nottingham Trent University achieved developing product knowledge for those Our Customer Operations area has a distinction. of us who work in our customer contact focused on helping people develop their centres. It’s all about helping us understand skills through gaining nationally recognised Sky Team Manager Audrey McDonald won more about Sky products, and how what qualifications. In July 2005 we launched the ‘Best Vocational Skills Student’ Award we provide turns into brilliant benefits for Sky’s first Modern Apprenticeship scheme. from Lauder College for her commitment our customers. You can earn Points for It was aimed at 16 and 17 year olds in our and achievement when she secured an SVQ taking part in Focus activities, like contact centres. Sixty eight apprentices in Management, continuing to submit work competitions and workshops. And then you have joined the two year scheme aiming on time despite fighting a serious illness. can spend your Points. When you register to complete a Scottish Vocational As her lecturer Graham Walker remarked, with Focus at www.skyfocus.co.uk you’ll get Qualification (SVQ) in contact centre “We are really proud and inspired by your own personal copy of the Rewards operations and customer services. It’s been her performance.” brochure. It’s packed with items such as so successful we’ve now got government gift vouchers, electrical equipment and funding towards the cost of providing 30 sports gear for you to spend your Points more Modern Apprenticeship opportunities on. So if you work in our customer contact in the next year. centres and haven’t signed up, visit the website now.

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 14 Spotlight on Supply Chain Spotlight on Sky Media Our Install group have also been trialling Sky Media is a sales-based, team a new introduction programme and here’s environment of 220 people and we what they had to say... have three areas of development focus: • Sales and negotiation ❝ • Communication I HAVE SO MUCH KNOWLEDGE NOW • Management ABOUT SKY – I CAN’T WAIT TO SHARE IT WITH THE CUSTOMERS. The way we’ve decided to do it is to dovetail Sky’s in-house training with specialised I HAVE BEEN MADE SO WELCOME BY courses we’ve briefed external suppliers to EVERYONE AT SKY. create. Everyone has the chance to attend THIS JUST DOES NOT FEEL LIKE WORK. the courses, and they add up to over 1,000 I AM HAVING TOO MUCH FUN! days, or about five a year for each person.

BEST TRAINING WE HAVE HAD – I CAN’T It’s only been going three months, but is it WAIT❝ TO JOIN MY TEAM. working? We hope so. Here’s the reaction so far... Spotlight on Sky Networked Media ❝ In Sky Networked Media we are keeping BY FAR AND AWAY THE BEST TRAINING one step ahead and building for our future COURSE I HAVE EVER BEEN ON. THE TOPICS through our work with schools, colleges COVERED WILL MAKE A REAL DIFFERENCE and universities. We have established TO MY DAY-TO-DAY ROLE AT SKY. ‘challenges’ for college students which are designed to inspire them, and IT WAS EXACTLY WHAT I NEEDED AT THIS MOMENT IN TIME IN MY WORKING WORLD! develop future talent. I NOW HAVE THE MOTIVATION TO APPROACH ISSUES WITHIN MY JOB AND I REALISE Whether in journalism, production, new THAT ONLY I CAN MAKE THINGS BETTER media, law or finance, whatever the skill, FOR MYSELF. we need to work with students and share our experience. One college spokesman I FOUND ALL THE AREAS COVERED WERE said: “There’s a lot of talk about industry REALLY INTERESTING. I FEEL CONFIDENT

teaming up with education, but it rarely TO MAKE POSITIVE STEPS TO IMPROVE happens and it’s even rarer for it to work MY OUTPUT.❝ successfully. But this was a massively successful exercise for us, because we need to be close to industry to be able to keep creating relevant courses.” London College of Communication.

And here’s what some of the students had to say: ❝ THIS WAS AN EXTRAORDINARY LEARNING EXPERIENCE WITH A UNIQUE ENVIRONMENT OF CREATIVE IDEAS.

IT WAS SO VALUABLE TO PUT THE THEORY OF MY COURSE INTO PRACTICE.

THE FEEDBACK WE GOT FROM SKY WAS INSPIRING AND CONSTRUCTIVE. THE

WHOLE EXPERIENCE MADE ME FEEL

MORE PREPARED FOR THE NEXT STEP, AFTER❝ FINISHING THE COURSE. “I’m a big kid!”

“Great ideas are what make us different. The challenge is knowing how to nurture and develop them. It also helps if you are a big kid, because it’s really good fun!”

Mirage Islam Sky Networked Media

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 15 DEVELOPMENT “being a Deva...” “The Deva Team spend time understanding and helping our customers make the most of Sky’s choice of entertainment.”

Karen Shaughnessey Deva Manager

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 16 LEGAL AWARD ❝ AT SKY IT’S ENCOURAGED AND ACCEPTED TO DEVELOP YOURSELF

WINNER AND❝ GROW WITHIN THE COMPANY. SKY WON LEGAL WEEK’S Anna Hassam Facilities Co-ordinator IN-HOUSE COMMERCIAL TEAM Sky Sports OF THE YEAR AWARD

…all around Sky ❝ There are many opportunities at Sky to Spotlight on Sky News Finance graduates can develop their THE VARIETY AT SKY COMPLEMENTS YOUR develop our skills and talent. Below are We’ve been offering graduates, students professional skills in a real and supportive CIMA STUDIES IN MANY WAYS. ONCE YOU’VE a few examples. and teenagers opportunities to make the environment while receiving time off and MADE IT THROUGH YOUR EXAMS, SKY

News, plus of course offering a wide financial backing to take the CIMA exams. CONTINUES TO ADVOCATE INTERNAL

PROMOTION AND SELF FULFILLMENT IN Spotlight on Channels and Services range of training opportunities for staff. What’s more, our exam results are A SOCIAL❝ AND COMPETITIVE ATMOSPHERE. Our mentoring programme enables us to In-house training covers areas like online consistently among the best in the country. share knowledge and skills, and encourage journalism, writing for TV, live reporting, Our graduates are also encouraged to take others in what they are doing. The best text producing, research, media law and the new pilot Top CIMA exam, and one of Giles Edwards thing about mentoring is that it’s actually desk-top editing. our number, Matt Mitchell, got the third Financial Analyst Group Reporting a two way process, the mentor can get as highest score. Third highest in the world. joined September 2003, CIMA exam qualified much out of it as the person being mentored. For the second year we’ve taken on Well done, Matt. Anyway, let’s hear it from graduate trainees, introducing six young the horse’s mouth, and from our education ❝ Spotlight on Sky Sports journalists to the channel, plus we’ve given consultancy, and also from our Chief MY ROLE IS TO LOOK AFTER SOME OF THE Our development initiatives are based on more than 90 student journalists three- Financial Officer... MOST PRESTIGIOUS CIMA GRADUATE rotations and placements. Gary Hughes week placements in the newsroom, which PROGRAMMES AND WHEN I ATTEND A went on the International Development has led to contract or freelance work for ❝ CLIENT MEETING THE CASE STUDY I MOST Programme with Fox Sports in LA. He some of them. We’ve also given about 90 OUR GRADUATE CIMA PROGRAMME IS KEY TO OFTEN USE AS A BENCHMARK IS THE SKY

found this opportunity invaluable and has young people, aged between 15 and 18, CREATING DYNAMIC FINANCE PROFESSIONALS PROGRAMME. IT ISN’T JUST THE SUPPORT written reports making suggestions on how one-day TV News workshops. WHO❝ WILL LEAD SKY INTO THE FUTURE. THEY GIVE TO TRAINING OR THE SUPPORT to improve the Sports News channel. We’ve WITHIN THE BUSINESS, IT IS THE OVERALL CULTURE INSTILLED FROM THE MOMENT THE also offered our student placement James Spotlight on Finance Jeremy Darroch GRADUATES WALK THROUGH THE DOOR.

Cole a role after his three month scheme Everything has to start somewhere, CFO A RELATIONSHIP BETWEEN THE GRADS, THEIR in Sky Sports News. and Sky’s CIMA (Chartered Institute of PEERS, THEIR SENIORS AND SKY ITSELF Management Accountants) finance graduate THAT❝ CREATES SUCH A WINNING FORMULA. Our job rotation scheme is for our scheme started ten years ago with a grand ❝ www.skysports.com journalists based in intake of, erm, one. And that ‘one’, Robert REGULAR ROTATIONS ALLOW YOU TO GET A DEEP UNDERSTANDING OF AN INCREDIBLY DIVERSE Harrogate. They spend two weeks at Osterley, Kingston, is now head of Investor Relations Malcolm Bell ACMA ORGANISATION. IN A CENTRAL FINANCE ROLE Client Director and Tutor at BPP working with Sky Sports Text, Mobile and and Finance Development – the main I GAINED A BROAD OVERVIEW OF WHERE SKY

Active, plus a week in Sky Sports News. contact for analysts and investors, and DERIVES ITS VALUE, KNOWLEDGE I PUT TO USE The ultimate aim is to develop their talent overseeing what’s now a much larger IN MY❝ CURRENT ROLE. and to provide them with opportunities for graduate intake, with 46 finance graduates career development – where they might currently participating. They are looking to fill vacancies that arise in Sports News. develop their careers both within finance Nick Herm and elsewhere around Sky. Strategic Planning Manager past CIMA graduate, joined October 1997

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 17 COMMUNICATION WITH OUR PEOPLE

“our“You get a positive feeling being a Forum member. voice” It’s a great communication tool in that it allows us to voice our opinion. We’ve achieved great results. Since I joined the Forum, I’ve learnt alot about the company, it’s very informative.”

Manjit Dhillon Video Conference Receptionist Forum Member

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 18 What have the Romans ever done for us? Forum Chairman, Christoph Williams says: Q. What do you think makes a good Well, among other things there was the “The Forum is a voice of the people and Forum member? idea of the Forum, the central meeting makes a positive impact on the working A. Vision to see opportunities to make place where topics of the day were lives of all at Sky by building better and improvements for Sky people and customers. discussed. That’s the kind of thing we stronger working relationships. Here’s what Willingness to get involved and work with have going with our Forum here at Sky. some of my colleagues on the Forum have colleagues. Andrew Haynes, EPT/BO to say…” 70 At full strength there are 70 of us all Q. Why should people get involved with ELECTED MEMBERS elected by our work colleagues all around Q. What do you think are the Forum’s the Sky Forum? the business to be on the Forum for two main achievements to date? A. I feel that being a Forum member OF THE FORUM years. We discuss topics raised by people A. The Executive backing and respect is both rewarding and a privilege. The all around the business, such as those as people, no matter where we are recognition from the Executives makes you’ll see on the chart on page 21. in the Company; better communication me feel that I work for a company that throughout the business and the cares about their people and hopefully No matter where in Sky you work, this is introduction of Sky Choices. I communicate that well to my colleagues. the way to get things discussed, whether Moira Thow, Supply Chain Support Mary Agnew, Team Manager Technical ❝ for everyone at Sky, like benefits and Services, Livingston THE FORUM IS A VOICE OF THE PEOPLE training, or for local stuff, like bike sheds Q. What has been the highlight of your AND MAKES A POSITIVE IMPACT ON and canteens. We vote to prioritise what time as a Forum member? Q. Why did you get involved in the THE WORKING LIVES OF ALL AT SKY BY

topics we’re going to talk about. Every A. Meeting with the Executive and Sky Forum? BUILDING BETTER AND STRONGER time we meet nationally, we get senior realising that they are one of us: human, A. To contribute to making Sky a great WORKING❝ RELATIONSHIPS. executives to come along and listen to with a sense of humour and passionate place to work. Michael Bourla, IT our ideas, and to tell us all about trends about Sky. Xavier Silmon, Customer Care Christoph Williams in the business, and how Sky is changing Consultant, Livingston Forum Chairman for the future and what’s next.

What happened on the way to the Forum

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 19 COMMUNICATION WITH OUR PEOPLE

“We joined the Forum so that we could represent our colleagues, and make their views count. Being Forum members gives us the opportunity to see what the Company is achieving and what the future holds.”

Manjit Dhillon, Video Conference Receptionist Rachel Napper, Post Production Resources Coordinator Forum Members and What’s Next Attendees

“count us in!”

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 20 More two-way communication What’s Next. In March 2006, 500 Sky people attended our second What’s Next event at the English National Opera’s London Coliseum. The executive team told us all about Sky’s plans for growth – a strategy based on putting the customer at the heart 500 of everything we do. People had the chance SKY PEOPLE ATTENDED to ask detailed questions, understand what OUR SECOND WHAT’S the plans meant for their teams, and to meet 200 customers over lunch. NEXT EVENT AT THE ENO’S LONDON COLISEUM IN Listening and learning. Our yearly people MARCH 2006 survey asks us questions about everything from products and services to corporate responsibility and teamwork. Our responses OUR IMPROVED BENEFITS SCHEME have helped shape initiatives to continually GIVES YOU THE CHANCE TO WIN FUN improve our workplace in areas such as ENTERTAINMENT STUFF – LIKE TICKETS recognition and development. TO PREMIERSHIP FOOTBALL MATCHES, OR THE CHANCE TO WATCH A LIVE RADIO SHOW.

BETTER CANTEEN CHANGES TO WORKFORCE NEW CHAIRS MORE INFORMATION IF IT’S WORTH FACILITIES MANAGEMENT (WFM) ABOUT THE COMPANY DOING, IT’S FOR NEW PEOPLE Better facilities to cook your own The WFM system enhanced New chairs approved by Sky Fact Book reinstated for new meals and to order meals from following your feedback Occupational Health starters as part of the employee WORTH ASKING the canteen introduction process THE FORUM BIKE SHEDS DENTAL INSURANCE SAFETY AND SECURITY RECYCLING BINS ABOUT IT IN RESTAURANTS Secure bike sheds installed Special discounted rates provided Additional security cameras, secure Recycling bins put in place by Cigna – see the intranet for cycle park and bike sheds, safe exits FOR MORE EMPLOYEE INFORMATION more details for cars, improved campus night ABOUT TOPICS ON THIS PAGE REFER lighting and night buses TO THE SKY INTRANET OR THE PEOPLE PORTAL. CANTEEN ISSUES TO BE GYM DISCOUNTS MORE SKY BENEFITS MORE TWO-WAY SKY FORUM, GET INVOLVED ADDRESSED FOR SHIFT COMMUNICATION AND WEEKEND STAFF Discounted gym memberships Sky Benefits Extra – check out the Better communication between More choice from the vending across the country – check out discounts on the intranet employees, senior management machines and the use of local Sky Benefits Extra on the intranet and executives kitchen facilities. for more details

Reinstatement of overnight canteen facilities at Osterley HEALTH AND WELLBEING SKY RETIREMENT BENEFITS CLEARER FIRE ISSUES TO BE ADDRESSED PROCEDURES Feel Karma, the Sky Wellbeing Staff that have been with the Revised fire evacuation procedure website, dental discounts, overnight company for more than ten years MORE TO BE DONE FOR canteen facilities and gym discounts will receive five years’ free Sky THE ENVIRONMENT Various recycling points installed across the sites. Launch of a dedicated intranet site, Carbon CAREER PROGRESSION VOLUNTEER WORK DISCOUNTED CHILDCARE credit card, appointment of Environment ambassadors Short secondments for staff to Opportunities to work 16 hours Sky Choices which includes and incentives for employees move around the business a year with charities childcare – with tax incentives too to purchase a hybrid car

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 21 A RESPONSIBLE REDUCING OUR IMPACT ON THE ENVIRONMENT BUSINESS WE’RE DEVELOPING TECHNOLOGIES TO MAKE WE’RE INVESTING IN RENEWABLE ENERGY WE’RE ENCOURAGING OUR SUPPLIERS TO THINK OUR PRODUCTS MORE ENERGY EFFICIENT. AND ENERGY EFFICIENCY MEASURES ACROSS ABOUT ENERGY EFFICIENCY. OUR BUILDINGS. WE’VE REVISED OUR WASTE AND RECYCLING WE’VE ASKED OUR SHAREHOLDERS TO HELP US PROCESSES, AND INTRODUCED RECYCLED PAPER. WE’VE BEEN ORGANISING EVENTS TO HELP SAVE PAPER, BY GETTING THEIR INFORMATION BRING BUSINESS LEADERS UP TO SPEED WITH FROM US ELECTRONICALLY. FOR EVERY WE’RE DEVELOPING NEW TV PROGRAMMES WHAT WE’VE LEARNED SO FAR ABOUT CARBON SHAREHOLDER WHO TOOK US UP ON THE OFFER, ABOUT THE ENVIRONMENT – AND WITH SKY NEUTRALITY AND SUSTAINABILITY. IN JUNE, THE CARBONNEUTRAL COMPANY PLANTED A TREE TV IN NEARLY ONE IN THREE HOMES IN THE UK, FOR EXAMPLE, WE HOSTED A PRESENTATION BY IN THE NORTHUMBERLAND NATIONAL PARK. THAT’S EIGHT MILLION HOUSEHOLDS WE CAN FORMER US VICE PRESIDENT AL GORE, ATTENDED SHARE THE STORY WITH. BY VARIOUS MPS, LEADING BUSINESSES, INTEREST GROUPS AND OUR KEY SUPPLIERS.

Actions speak louder than words…

…for the environment Doing our bit... locally And this year, we held the first Make a If you’re concerned about the environment, This is another big area for Sky people. Difference awards, to celebrate the huge you’ll be pleased to hear there’s lots we can We are using our time and money to have difference many of us are making to do as Sky people to help bring what can an impact in all sorts of ways in our local communities right across the UK. Again, seem like an enormous problem – climate communities by getting involved with sports, well done to our winners and those who change – down to a human level. We have art, work experience and education. Read are involved. And join in this year if you loads of initiatives aimed at getting more of on to learn more about some of the things haven’t already. Additionally many people us thinking about the environment, as well as we’ve been getting up to – and how you can here at Sky contribute their time and giving advice on practical things we can all get involved. energy to help people learn more about GIVING TIME AND RAISING MONEY TO do to make a difference. ??????? HELP HUNDREDS OF DISADVANTAGED …with the Chickenshed Theatre Company Sky and provide work experience. YOUNG PEOPLE THROUGH CHICKENSHED THEATRE. Take a look at the bigger picture Chickenshed is a brilliant charity that helps If you haven’t already, please visit disadvantaged people develop their …helping future journalists fulfil www.jointhebiggerpicture.com where confidence and talent through theatre. Sky their potential you can find out about our initiatives and people have been raising money – so thank Lyra McKee was our overall winner from get tips on how to save energy, both at you if that includes you. The partnership has 16 budding journalists who got to tour the work and at home. You’ll also get details generated £1.4 million enabling Chickenshed Sky news centre at Osterley as winners of about the carbon credit card, which gives to work with over 1,700 young people. Sky Sky’s Young Journalist Awards 2006. “I had us pointers for things like car sharing, has invested £1 million over 3 years. We’ve an absolutely amazing time; the interactive or coming up with ideas for improving also helped them reach new audiences, by workshop with Sky News was an our environmental performance at work. broadcasting their production of Alice’s experience I shall never forget,” said Lyra, WE ARE CURRENTLY REVIEWING OUR

You can also find out what carbon Adventures in Wonderland. And Sky whose prizes included a digital video VAN FLEET TO REDUCE CO2 EMISSIONS. neutral means. customers have done their bit, by raising camera and an iMac for her school. £62,500 through The Match, the pro- Are you carbon neutral yet? celebrity charity football event shown on It doesn’t stop there Probably not, but with the hard work and Sky One. Whether we’re leading the pack with interest shown by loads of people around parental controls through the Sky Guide or Sky, we can be proud that Sky is. And it’s …through the Make a Difference setting new standards for accessible remote not just a fancy buzz phrase. Being carbon volunteering scheme controls for customers with limited vision or neutral means having zero overall impact If you work permanently at Sky, you can dexterity, we’re always staying tuned-in to on climate change, and that requires action now claim up to 16 hours’ paid leave for the society around us to deliver smart – which means all of us taking small, any volunteering you do. And if you make business decisions and entertainment for personal steps to reduce our impact on the a donation to any UK-registered charity everyone. Visit planet. There’s some way to go, but together through payroll, Sky will add 50% on top. www.sky.com/responsibilities to see just we’ve already made a good start. So far, 1,440 people have signed up, how deep into our business this way of and 581 have volunteered – many more working goes. than anticipated.

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 22 “playing my “Since I started cycling to work, I’ve become so passionate about it. It’s great! The benefits are fantastic, I get fit, it’s green and I save time getting to work. I’ve even managed to motivate some of my colleagues to cycle to work as well.” part” Michele Seisun Senior Product Development Manager

154,000 CARBON CREDITS EARNED BY SKY EMPLOYEES 1,440 NUMBER OF SKY EMPLOYEES WHO HAVE SIGNED UP FOR OUR MAKE A DIFFERENCE SCHEME 600 SKY EMPLOYEES HAVE BEEN RAISING MONEY FOR CHICKEN SHED THEATRE COMPANY 16 HOURS OF PAID LEAVE FOR ANY VOLUNTEERING YOU PARTICIPATE IN 50% THE AMOUNT SKY WILL ADD TO YOUR DONATION TO ANY UK REGISTERED CHARITY

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 23 HEALTH AND SAFETY

THERE ARE PLENTY OF DIFFERENT ROLES REQUIRED AROUND SKY - BUT EVERYONE NEEDS TO BE AWARE OF HOW TO REMAIN SAFE AND SOUND IN THEIR JOB.

We’re safe and sound

A healthy organisation is a happy How are we doing? Sky people making a real difference AMANDA HASLAM, FIVE showed real commitment organisation • We’ve now completed our first two-year Here are just some of our colleagues and drive in improving the safety culture of Five’s Health and safety. It’s in all of our interests health and safety improvement who’ve gone the extra mile to improve frontline news operations. to create a safe, healthy place for us all to programme. In their 2005 audit the health and safety in the business: LEE WILLIAMS, FIELD OPERATIONS was instrumental work in. Here are just some of things we’ve HSE, said “the quality of health and ANN CHIANG, PLATFORM CONTROL worked with in helping to quickly resolve issues affecting the been up to. safety management at Sky has Occupational Health to positively respond to health supply chain. improved dramatically”. issues in her team. Different training for different roles MORAG BEST, RESTAURANT introduced healthy meal All around Sky, we work in vastly different • We’ve been able to show clear benefits MIKE HURST, BROADCAST OPERATIONS clearly options in Scotland. environments – people in offices and of our risk management programme for supported staff through difficult times. JERRY LOGAN AND KARL BAUMANN, SPORTS contact centres, installation engineers out company cars. NASSREEN AKHTAR, CREATIVE SERVICES helped OVERHEADS pushed for the early implementation on the road, in people’s homes and on initiate the ‘Think Back’ week to raise awareness of Sky’s fire safety review. people’s roofs, and reporters and news • We’ve introduced a more rigorous of back care. crews often working in dangerous accident reporting process and agreed PAUL QUINN, SPORTS OVERHEADS played a key role environments – where do you start with new targets for health and safety. ALISON CRAWFORD, HR helped communicate the in looking after the welfare of the World Cup crews a H&S certificate for a war zone? eye care policy in Dublin, to the benefit of all staff. in Germany. A Forum for health and safety JACKIE FAULKNER, SKY NEWS championed good MARK ALDRIDGE, MOVIES PRODUCTION keenly Our health and safety training reflects To make Sky a truly safe and healthy place health and safety with the news crews who report carried out his duties as fire warden, and these vastly different risks and to be, we need everyone to get involved. on world events. encouraged all his team to complete their requirements. This includes: And the Sky Forum has done us proud. first aid qualification. • An award-winning e-learning course Health and safety is routinely top of their NADIA FARRONATO, CREATIVE SERVICES worked with DAVE BERMINGHAM, CREATIVE AGENCY raised for everyone at Sky. agenda, and Forum members have already Occupational Health to develop lively, relevant and the need for a four-session first aid course for come up with almost 100 new ways to well targeted promotions. the Creative Agency, and brought the value • Comprehensive training for our create a safer, healthier workplace. GERALDINE EDGAR, CREATIVE SERVICES overcame of the subject to life. engineers, covering things like lifting, The Sky Forum is now featured on the many personal and professional challenges, and working at height and the safe use Health and Safety Executive’s website, also worked on correct ergonomics in her area. DAVID McEACHRAM, SUPPORT STAFF of equipment. as a case study on how to involve people. CUSTOMER SERVICE suggested the Incident Form DIANE McLACHLAN, CONTACT CENTRE pushed to should be on the People Portal under A-Z forms, make complementary therapies available, such • A five day residential course for our to make it easier to find. as massage and yoga, to Sky people in Scotland. news crews, covering issues such as dealing with civil disturbance, and SIMON COLE, SKY NEWS focused on the safety needs post traumatic stress disorder. We also of the media diving team, allowing us to extend our provide counselling if people need it. operations safely within this high-risk activity.

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 24 IT'S NOT JUST THE INSTALLATION ENGINEERS WHO NEED A HEAD FOR HEIGHTS.

“how

high!?.”“Everyday is different, it’s great seeing the stories come out of all the places in the UK we travel to for our viewers – truly a sky-high life.”

Miles Fletcher Helicopter Pilot

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 25 WELLBEING

“ener gised” “I can feel the benefits of exercising regularly, it builds my core strength, improves my posture and leaves me feeling energised. The health benefits are endless and it’s a great way to tune out and relax after a day in the office.”

Penny Micklewright Reward Analyst

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 26 THE FEEL KARMA PROGRAMME IS AN ON-SITE ACTIVITY PROGRAMME WHICH THE PROGRAMME AND WEBSITE PROMOTES A PROACTIVE APPROACH TO PROVIDE ONGOING SUPPORT AND HEALTH, THROUGH SAMPLING A VARIETY INFORMATION RANGING FROM OF HEALTH CHECKS AND WELLBEING PHYSIOTHERAPY TO HEALTH ACTIVITIES SUCH AS CHOLESTEROL ASSESSMENTS. CHECKS AND REFLEXOLOGY.

Look after yourself

Health-wise Worth checking A bit of exercise always helps Working for a major entertainment Look out for the massage and reflexology Remember reduced gym membership rates company means there’s often a buzz about sessions in Osterley and Scotland, the are part of our benefits package. Our gym 3,000 the place, and Sky attracts people who smoking clinics for those who want to summer tournament is always great fun, love adrenalin and pace. But sometimes, give up the habit, and the cholesterol with more than 400 of us competing in SKY PEOPLE ATTENDED due to changes in work, health or personal and blood pressure checks on offer. football and netball tournaments. This circumstances, everyone needs to take Also available to us all are physiotherapy year Sky News won the football and our OUR FEEL KARMA WEEK time to recharge and look out for their and professional counselling. Other Canteen team were the netball champions. LAST YEAR health. There are many ways we can all things provided for us are routine health Our England v Scotland football match is get the support we need to make the assessments for night workers, people also hotly contested. And if you’re in most of our health and wellbeing. working at heights or in confined spaces, Osterley, why not loan a bicycle from the and for people who drive as part of their gym for a ride in the park at lunchtime – Feel Karma work. or just enjoy a good walk away from the More than 3,000 of us attended our Feel hurly burly. 400+ Karma week last year. This approach to Keep the balance right thinking about wellbeing has developed We all need to keep life and work in a For more information, check the health SKY PEOPLE COMPETED into special programmes in different areas, sensible balance, and if you’re ever feeling and wellbeing website on the people like Feel Fitness Karma in our contact a bit stressed, we’ve got a stress awareness portal, where you can also link to IN THE FOOTBALL AND centres, a quit smoking programme, guide that may help. We also produce www.askwell.com for information NETBALL TOURNAMENTS and ‘Think Back’, looking at back care a managers’ guide to identifying and on all aspects of healthy living. and posture. managing pressures in our teams.

There’s also our Keeping Karma’ website with information and advice on nutrition, weight, stress, physical activity and sleeping. This last one’s handy for those of us working shifts and a Shiftworking Booklet – ‘How to make it work for you’ – is also available.

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 27 EVERY SKY PERSON RECEIVES BENEFITS FREE SKY+ AS PART OF OUR BENEFITS PACKAGE

“I would never have guessed when I arrived at work that day, and from taking part in a Culture Connections workshop, that I was going to be given the opportunity to attend the English National Opera. The singing coaching hit the right note and truly put a smile on the faces of everyone involved.”

Ben Burdon Manager of Vision Mixers, Broadcast Operations “great stuff” Reap the rewards

At Sky we can all enjoy free Sky+ and New People Portal HOW MANY OF US ARE TAKING free subscription, free broadband, the The new ‘People Portal’ allows access to ADVANTAGE? Sharesave plan, healthcare, and Pension lots of automated processes online, making Plan. And that’s not the half of it… HR services as easy to use as possible. It’s now simple to do things like booking Working at Sky also gives us access to: our holidays – very important to us all. 34% • The Sky Choices scheme, which gives you Or to update our personal information OF US ARE TAKING PART special rates on childcare vouchers, bikes, – just one click and you’ll find all your IN SHARESAVE mobile phones, season tickets and certain personal records. HR2020 IS OUR EMAIL AND shops. Three thousand Sky people have TELEPHONE INFORMATION POINT already taken advantage. If you’d prefer to talk to a human being, FOR ALL SKY PEOPLE. of course, there is always someone • Sky Club, where you can win fun waiting for you at the other end of the entertainment stuff – like tickets to HR2020 hotline. 55% premiership football matches, or the OF US HAVE A SKY PENSION PLAN chance to watch Soccer AM or a live radio show.

• Culture Connection – our programme for Sky People in conjunction with the English National Opera and English National TAKE PART IN THE ENO AND ENGLISH Ballet, Chickenshed and the National NATIONAL BALLET THROUGH OUR 70% Trust. It’s an opportunity to learn CULTURE CONNECTION PROGRAMME. OF US BELONG TO OUR something new, and to take part in dance, HEALTHCARE SCHEME theatre and music skills workshops. In 2006 we were shortlisted for the UK Arts and Business – Arts, Business and Employees Award. 3,000 29% NUMBER OF EMPLOYEES WHO HAVE OF US HAVE BENEFITED FROM SIGNED UP TO SKY CHOICES SCHEME. DISCOUNTS THROUGH SKY CHOICES

BRITISH SKY BROADCASTING GROUP PLC PEOPLE REVIEW 2006 28 WHAT DO YOU WANT TO KNOW? This table shows you where to find the information you’re interested in

Designed and produced byDesigned and produced salterbaxter by Printed CTD virgin fibre and pulp. British Sky Broadcasting Group plc GRANT WAY, ISLEWORTH, Sky People Review 2006 MIDDLESEX TW7 5QD, ENGLAND TELEPHONE 0870 240 3000 British Sky Broadcasting Group plc FACSIMILE 0870 240 3060 WWW.SKY.COM REGISTERED IN ENGLAND NO. 2247735