© ICR, Institute for Competitive Recruiting, 2014 Recruiting, Institute for Competitive ICR, © RECRUITING IN EUROPE CURRENT CHALLENGES

WOLFGANG BRICKWEDDE DIRECTOR, INSTITUTE FOR COMPETITIVE RECRUITING

RIDE- RECRUITING INNOVATION DAY EUROPE 15. APRIL 2015, ZURICH

Overview ICR, Institute for Competitive Recruiting

Research Consulting Corporations: How to improve their internal recruitment in order to become competitive

Solution Providers: How to be successful in the German speaking market Jobboards Multi Channel Posting Europe: Current Challenges

Agenda Recruiting in Europe

Ways to recruit in Europe

• Challenges in European recruitment

The Labour Markets • The basics/infrastruture for recruitment • Availability of latent candidates • Mobility and candidates

The Recruitment Landscape

• Use of business networks • Legal issues

Highlights of the RIDE

Agenda: Recruiting in Europe

Ways to recruit in Europe

• Recruit across borders, for your home country • Recruit in other countries, for these countries Agenda: Recruiting in Europe

Challenges for Recruiting in Europe

• Candidate awareness for own company (Employer Brand) • Candidate availability (unemployment rates/ % of latent candidates) • Candidate access for own company (recruiting channel use) • In scarcity markets: individualization of communication candidate focus vs company focus digitalization Agenda Recruiting in Europe

Ways to recruit in Europe

• Challenges in European recruitment

The Labour Markets • The basics/infrastruture for recruitment • Availability of latent candidates • Mobility and candidates

The Recruitment Landscape

• Use of social media business networks • Legal issues

Highlights of the RIDE

Agenda: Recruiting in Europe

The basics/infrastruture for recruitment

Europe:

One Continent – One Recruiting?

Europe: One Continent – One Recruiting?

Unemployment Rates

> 20%

> 10%

7-10%

< 7% Europe: One Continent – One Recruiting?

Employment Outlook

> 10%

> 5-10%

1-5%

< 1%

Source: ManpowerGroup Global Employment Outlook Q3 2014 Europe: One Continent – One Recruiting?

Unemployment Rates Employment Outlook

> 20% > 10% > 10% > 5-10%

7-10% 1-5% < 7% < 1% One Continent – Different Labour Markets Most difficult to fill jobs

Source: EU 2012, European Vacancy and Recruitment Report

Europe: One Continent – One Recruiting?

% of latent candidates

> 65%

55- 65%

< 55%

Source: Linkedin 2014

Agenda Recruiting in Europe

Ways to recruit in Europe

• Challenges in European recruitment

The Labour Markets • The basics/infrastruture for recruitment • Availability of latent candidates • Mobility and candidates

The Recruitment Landscape

• Use of social media business networks • Legal issues

Highlights of the RIDE

Internet Penetration Rate (gives an indication of the accessibility of potential candidates via social networks per country) 0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% 90,0% 100,0% Germany Sweden United Kingdom Netherlands Belgium Spain Italy France Hungary Czech Republic Turkey Romania

Czech Netherlan United Romania Turkey Hungary France Italy Spain Belgium Sweden Germany Republic ds Kingdom Internet Penetration 44,1% 45,7% 70,9% 65,3% 77,2% 58,4% 65,6% 81,4% 89,5% 84,1% 92,9% 82,7%

Internet Penetration

Source: InternetWorldStats

Europe: One Continent – One Recruiting?

Use of Social Media Business Networks

Linkedin

XING

Viadeo The most popular Social Networks per country

Facebook and YouTube are dominating the Social Media landscape in the European countries

Germany Sweden UK Netherlands Belgium Spain Italy France Hungary Czech Republic Turkey Romania

Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Youtube Xing Linkedin Linkedin Linkedin Twitter Twitter Linkedin IWIW Linkedin Twitter Linkedin Twitter Twitter Linkedin Twitter Twitter Linkedin Linkedin Twitter Badoo Twitter Linkedin Twitter Linkedin Pinterest Pinterest Badoo Badoo Badoo Badoo

Linkedin, Twitter dominate the professional network area, with local „heros“ like Xing and Viadeo in a few countries.

(source: www.alexa.com

The sites in the top sites lists are ordered by their 1 month alexa traffic rank.

The 1 month rank is calculated using a combination of average daily visitors and pageviews over the past month. The site with the highest combination of visitors and pageviews is ranked #1. ) Europe: One Continent – One Recruiting?

% of professionals able to be reached with Linkedin

> 20%

11- 20%

< 10%

Source: InternetWorldStats, Eurostats, Linkedin

Percentage of Professionals reachable via Linkedin (gives an indication whether a is suitable for proactive candidate sourcing in a specific country)

0% 10% 20% 30% 40% 50% 60% 70% Germany Sweden United Kingdom Netherlands Belgium Spain Italy France Hungary Czech Republic Turkey Romania Czech United Roma Hunga Belgiu Nether Swede Germa Turkey Republ France Italy Spain Kingdo nia ry m lands n ny ic m Reach: Percentage of Professionals reachable 12% 6% 8% 12% 7% 8% 6% 33% 55% 58% 28% 3% via this network

Reach: Percentage of Professionals reachable via this network

Source: InternetWorldStats, Eurostats, Linkedin

Agenda Recruiting in Europe

Ways to recruit in Europe

• Challenges in European recruitment

The Labour Markets • The basics/infrastruture for recruitment • Availability of latent candidates • Mobility and candidates

The Recruitment Landscape

• Use of social media business networks

Highlights of the RIDE

Before lunch

European HR-Recruitment Marketing Challenges: Where to get the data on how to best deploy the Employer Brand and find the best talent across various countries? Geert- Jan Waasdorp

Interactive Roundtable Session Use the opportunity to discuss and exchange with your peers a particular question of interest: T1: What are the biggest challenges in European recruitment and how to solve them? T2: What are the best recruiting channels for European recruitment? T3: How could Big Data help us in recruiting in Europe? After lunch

Multi-lingual and Semantic Search in Europe Enjoy the RIDE

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