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2011 Agency for the Performing Arts Beverly Hills, CA POST-EVENT DIRECTORY 10 | 14 | 2011 Agency for the Performing Arts Beverly Hills, CA Locke_Lord_att_guide_FIN_PRINT.indd 1 2/21/12 5:50 PM Locke_Lord_att_guide_FIN_PRINT.indd 2 2/21/12 5:50 PM Greetings from Christopher Bakes of Locke Lord LLP and Jim Gosnell of APA. October’s Cracking the Code was a great success. We now present this Event Directory as our New Year 2012 greeting. We want our guests to stay in touch. Cracking the Code had several goals. Bring hand-picked guests together. Invite them to meet and network. Present original content to enrich and inform. “Networking + content.” This is because law firms and agencies are in a position to see the possibilities that could unfold between their clients and friends — if only they knew each other. In 2010, we did something about it. We debuted the “networking + content” model in Seattle. It was a hit. For 2011, we expanded the content piece and hosted a panel of visionary thought leaders, this time in Beverly Hills. Cracking the Code was the result. Judging from your feedback, we had another hit on our hands. We again salute our visionaries. They “Cracked the Code.” They identified, then reached target audiences and markets by persistence and creativity, bucking the odds in new ways: • Diane Charles of lstudio.com, co-producer of the Lisa Kudrow vehicle “Web Therapy.” • Erin MacPherson of Yahoo!, helping lead Yahoo! into a new era of programming. • Use All Five’s Levi Brooks, a web visionary plus college professor. • Julia Huang, CEO of the nation’s leading ad agency specializing in the Asian-American market. • The Hollywood Reporter’s Alex Ben-Block, famed industry journalist. Cracking the Code also presented Flash Rosenberg to the west coast. Flash was our event “artist-in-residence,” who shared her artistic impressions of the panelists and the event through her conversation portraits. Her event art appears in this Directory (as well as on lstudio.com). Our wonderful evening with each of you was conceived to be an ice-breaker. Now that the ice has been broken, please . have some more great dialogue. Stay in touch - with us and with each other. Enjoy the Directory. Christopher J. Bakes Jim Gosnell M. Taylor Florence David Saunders Karen R. Palmersheim Sarah Amico Shauna Correia Manfred Westphal Locke Lord • APA Talent and Literary Agency Locke_Lord_att_guide_FIN_PRINT.indd 3 2/21/12 5:50 PM 4 Locke Lord • APA Talent and Literary Agency Locke_Lord_att_guide_FIN_PRINT.indd 4 2/21/12 5:50 PM 5 Art Flash Rosenberg was Cracking the Code’s “Artist in Residence.” She’s usually the “Artist in Residence” at the New York Public Library. Head over to lstudio.com for a sampling of work by Flash. They’re called “conversation portraits.” As lstudio puts it, “Flash uses humor and innovative wit to animate her live drawings of the ideas discussed by prominent authors, artists and provocateurs during ‘LIVE from the NYPL,’” a special program of the New York Public Library. Flash’s extraordinary gift is the capture of imagery – by use of her hand-drawings and elegantly vivid splashes of color. For Cracking the Code, Flash created the art we projected as we introduced each of our panelists. Flash then “drew” each panelist’s presentation. We once again use Flash’s art to introduce each panelist. We also use it throughout this directory. Brilliant work. Locke Lord • APA Talent and Literary Agency Locke_Lord_att_guide_FIN_PRINT.indd 5 2/21/12 5:50 PM 6 Locke Lord • APA Talent and Literary Agency Locke_Lord_att_guide_FIN_PRINT_2.indd 6 2/22/12 4:28 PM 7 The Panel Locke Lord • APA Talent and Literary Agency Locke_Lord_att_guide_FIN_PRINT_2.indd 7 2/22/12 4:30 PM 8 Locke Lord • APA Talent and Literary Agency Locke_Lord_att_guide_FIN_PRINT.indd 8 2/21/12 5:50 PM 9 Diane Charles Intelligent Life Productions (ILP) Diane is an Executive Producer of the Lisa Kudrow hit “Web Therapy,” the first broadband series to make the jump from online to premium cable. Intelligent Life Productions is a boutique studio dedicated to developing unique experiences for evolving media platforms. The magazine Fast Company recently featured a profile of the partners in an article entitled “The New Content Kings” in its November 2011 issue. For the past four years, Diane Charles and Ron Qurashi, her business partner, have worked with automaker Lexus and Team One as the exclusive content providers of more than 200 pieces of original entertainment for www.LStudio. com, including one series that The Hollywood Reporter called “One of the 10 Best Web Series to Watch.” Indeed, SHOWTIME recently announced that “Web Therapy” has been picked up for a second season. Other series include Tom Hanks and Gary Goetzman’s first foray into online with 3 Minute Talk Show, as well as a series on creativity with musician will.i.am. One of ILP’s newest series takes place in . an Airstream trailer. Yes, those Airstreams. Big and silver and roomy. (Well, kind of roomy.) The show is Red Band Trailer, and it’s hosted by Diablo Cody. Diablo wrote Juno and Young Adult. It’s an offbeat interview show with an A-list guest list. All in that Airstream trailer. In addition to working with Lexus as their exclusive content providers, ILP is expanding, with a focus on online concepts with TV/feature upsell potential. ILP is also currently prepping three reality television series to shop, as well as a scripted sci-fi series. Diane shares that it is “conscious collaboration and creative freedom that has allowed Intelligent Life Productions to work with so many talented actors, writers, brands and organizations.” For us, “developing and nurturing relationships is as important and enjoyable as developing successful projects.” For Diane, “...’Cracking the Code’ means Embracing the Vision; Collaborating with Trust; Getting the Right People Involved; Asking for What you Want; Challenging Yourself to Expand – each of these have to do with ways that express our Connectivity. In fact, connectivity just might be one of the biggest cracking the code truths…” “So, if inclined…reach out and connect!” Diane Charles, Intelligent Life Productions Locke Lord • APA Talent and Literary Agency Locke Lord • APA Talent and Literary Agency Locke_Lord_att_guide_FIN_PRINT.indd 9 2/21/12 5:50 PM 10 Erin MacPherson Yahoo! Erin McPherson leads Yahoo!’s Originals and Video Programming teams in the North America Audience group. McPherson oversees development, production and content partnerships for original programming, and is also responsible for programming Yahoo! Video. Previously, she was VP and Head of Business Development for Yahoo! Media in North America. Before joining Yahoo!, Erin was an entertainment attorney, representing actors, directors, writers and producers at Stone, Meyer, Genow, Smelinkson & Binder. Previously, she was senior director of business and legal affairs at LivePlanet, the integrated media company founded by Ben Affleck and Matt Damon. Locke Lord • APA Talent and Literary Agency Locke_Lord_att_guide_FIN_PRINT.indd 10 2/21/12 5:50 PM 11 Julia Huang President and CEO of Intertrend, the nation’s leading ad agency specializing in the Asian-American market Julia recognized that “Asian-Americans” included all of the following: India, Southeast Asia, Philippines, China and Korea, among others, and that these Americans were underserved consumer messaging markets. So she opened an agency to serve them. It’s a great success. According to Julia, “We push creative boundaries. We connect brands to Asian-Americans. We build partnerships with our clients. [We help] clients establish brand leadership positions through an integrated mix of advertising, public relations, promotions, events and digital strategies. “We effectively connect clients to Asian-American segments including Chinese, Japanese, Korean, Vietnamese, Asian Indian and Filipinos, as well as the harder to reach Hmong, Cambodian, Laotian and Thai populations, nationwide. Through our understanding of cultural insights, we provide messaging that maximizes impact in the Asian market. “Since 1991, we have forged successful multicultural campaigns in major industries, including automotive, telecommunications, entertainment, insurance, education, healthcare, travel, financial services and consumer goods. “At interTrend, we focus on creating ideas that bridge cultural gaps in a continually evolving landscape. We are committed to growing businesses by transforming Asian-American behavior.” Representative clients: JCPenney, Toyota, Universal Studios, Northwest Airlines, Nestle, Harrah’s, Charles Schwab, Anheuser Busch. Locke Lord • APA Talent and Literary Agency Locke Lord • APA Talent and Literary Agency Locke_Lord_att_guide_FIN_PRINT.indd 11 2/21/12 5:50 PM 12 Levi Brooks UCLA professor and co-founder of Use All Five [all five senses, that is] Levi’s Use All Five web design company has helped companies precisely define their web presence, increasing traffic, all in a variety of industries. Use All Five now serves an extremely varied client base, with originality, flair, and – most critically – useful functionality. Use All Five was founded in 2006 by Levi Brooks and Jason Farrell immediately after finishing the Design Media Arts program at UCLA. The program has a heavy emphasis on Design and Interactive Programming, which is the fundamental core of the work at Use All Five. Since then, Use All Five has expanded to include many talented designers and developers. Levi “is Use All Five’s U.I./U.X. designer, content creator, and SEO guru. He’s either getting his hands dirty in some HTML and CSS, feeding the caffeine
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