SCOTLAND CMR 2015 – chart pack

3. Radio and audio

. Figure 3.1

Radio station availability: Scotland

40 35 35

30 26

20 13 14 10 7 3 0 All BBC UK wide commercial Local commercial Community licences Digital Analogue

Source: , April 2015 Note: This chart shows the maximum number of stations available; local variations and reception issues mean that listeners may not be able to access all of them.

2 Figure 3.2

Household coverage of DAB Household coverage (%) 95.4 96.5 100 89.8 91.3 92.3 85.4 89.2 78.8 80 75.3 76.9 76.1 76.4 65.0 64.1 63.0 60

40

20

0 UK England Northern Ireland Scotland Wales BBC National DAB Local DAB

Source: BBC, , Ofcom, June 2015] Note: BBC figures indicate coverage at the end of 2014

3 Figure 3.3 Average weekly reach and listening hours: 2014

England Scotland Wales Northern UK TOTAL Ireland

Average weekly listening 21.5 hours 19.9 hours 22.4 hours 21.6 hours 21.4 hours

Reach 89.4% 86.9% 94.5% 88.9% 89.5%

Source: RAJAR, All adults (15+), year ended Q4 2014. Reach is defined as a percentage of the area and adults population who listen to a station for at least five minutes in the course of an average week.

4 Figure 3.4 Share of listening hours, by nation: 2014 Share of listening hours

100% 3% 4% 2% 3% 12% Other 26% 80% 30% 34% 30% 35% Local/nations 13% commercial 60% 13% 13% 14% 10% 7% 9% 8% UK commercial 8% 40% 20% BBC 49% 20% 47% 40% 46% Local/nations 24% BBC network 0% England Scotland Wales Northern UK Ireland

Source: RAJAR, All adults (15+), year ended Q4 2014

5 Figure 3.5

Weekly reach for nations/local BBC services 2014 Change on previous year (percentage points)

-0.9 +0.1 -0.5 -2.1 -1.9 -0.5

40%

20% 36% 20% 20% 16% 17% 5% 0% BBC Local BBC Radio BBC Radio BBC Radio BBC Radio BBC Radio Radio in Ulster/Foyle Scotland Wales/Cymru Wales Cymru England

Source: RAJAR, All adults (15+), year ended Q4 2014

6 Figure 3.6 Ownership of DAB digital radios

Figure above bar shows % point change in Percentage of respondents DAB sets in household from W1 2014 -1 -6 +/-0 +5 -1 -5 -7 50%

40%

30%

44 47 20% 43 43 37 38 35 37 37 29 31 29 29 10%

0% UK 2015 Scotland England Wales N Ireland Scot Scot rural Scotland Scotland Scotland Scotland Scotland Scotland 2015 2015 2015 2015 urban 2015 2010 2011 2012 2013 2014 2015 2015 QP9. How many DAB sets do you have in your household? Source: Ofcom Technology Tracker, Wave 1 2015 Base: Adults aged 16+ who listen to radio (n = 2934 UK, 386 Scotland, 1735 England, 406 Wales, 407 Northern Ireland, 182 Scotland urban, 204 Scotland rural, 1034 Scotland 2010, 357 Scotland 2011, 364 Scotland 2012, 375 Scotland 2013, 392 Scotland 2014, 386 Scotland 2015) NB. Data in 2011 based on those who listen to radio and have any radio sets in the household that someone listens to in most weeks

7 Figure 3.7

Share of listening hours via digital and analogue platforms: 2014

Digital listening year on year change (percentage points) +1.6 +1.7 +1.9 +3.0 +2.1

100% 6% 6% 7% 4% 6%

80% 32% 25% 37% 38% 35% Not stated 60% Digital Analogue 40% 63% 70% 57% 56% 58% 20%

0% UK England Scotland Wales Northern Ireland Source: RAJAR, All adults (15+), year ended Q4 2014

8 Figure 3.8 Share of listening hours via digital and analogue platforms in Scotland: 2007-2014

Share of total listening hours 100% 11% 10% 11% 7% 5% 5% 5% 7%

80% 13% 16% 18% 23% 26% 29% 33% 35%

60% Not stated Digital 40% 75% 74% 71% 70% 68% 66% Analogue 62% 58% 20%

0% 2007 2008 2009 2010 2011 2012 2013 2014

Source: RAJAR, all adults, calendar years 2007-2014

9 Figure 3.9

Local/nations radio spend and revenue per head of population: 2014 Radio revenue / spend per head (£ per capita) £14.70 15

£9.46 10 £8.02 £6.45 £6.37 £7.11 £4.77 £4.84 5 £2.89 £2.15

0 BBC local/nations content spend 2014-15 Local commercial radio revenue 2014 Annual change: +£0.01 +£0.00 -£0.19 +£0.98 -£0.05 +£0.21 +£0.23 +£0.18 -£0.14 +£0.29

UK nations average England Scotland Wales Northern Ireland

Source: Broadcasters Note: The UK total shows the average for local commercial radio across the four nations and therefore excludes revenues for the UK-wide commercial stations: Classic FM, and Absolute. 10