2001 Annual Report JAKKS Pacific engages children in creative play, in the true significant spirit of the phrase. Our products encourage learning events and interaction. They inspire fun and spark creativity 2001 I 1/01—JAKKS Pacific makes top 5 of I10/01—JAKKS secures $50 million line among children of all ages, interests, backgrounds and U.S. toy companies for 2000 of credit from Bank of America —JAKKS Pacific’s Goooze is the 12/01—JAKKS receives proclamation from No. 2 best seller of all toys for I the Mayor of Los Angeles for its December 2000 abilities. While our core business is toys, our offerings have commitment to philanthropic outreach 2/01—British Association of Toy Retailers —JAKKS signs distribution deal with I gives “Boys Toy of the Year Award” to Funtastic Limited for Australia and grown to include writing instruments, back-to-school JAKKS’ World Wrestling Federation New Zealand action figures for the second —JAKKS acquires UK distributor Kidz consecutive year Biz Ltd.; creates new European items, slumber bags, kites, pool floats and other leisure —JAKKS Pacific signs licensing sales headquarters agreement with Battlebots 2002 products. This is absolutely by design. We counter the I 5/01—Child Guidance Push Along Discovery Ball receives “Oppenheim 2/02—Toys ‘R’ Us names JAKKS Pacific Toy Portfolio Gold Seal Award” I Vendor of the Year for 2001 fragmented, seasonal and fiercely competitive nature 6/01—Ernst & Young recognizes —JAKKS signs master activity toy I Stephen Berman as Entrepreneur and junior sports activity license of our industry by executing a business strategy of the Year with Disney —JAKKS signs master activity —Michael Bianco promoted to toy licensing agreement chief merchandising officer with Nickelodeon centered on growth through diversity and operational 3/02—JAKKS acquires controlling interest —JAKKS signs on as master toy I in Toymax International, Inc. licensee for Junkyard Wars —JAKKS secures position as excellence. This means developing new core products. 8/01—FORTUNE Magazine names JAKKS third largest toy company I Pacific to its list of 100 Fastest in the U.S. Growing Companies— —Flying Colors’ Nickelodeon Growing and consolidating existing product lines. third consecutive year on list Skweeez compound receives “Oppenheim Toy Portfolio Pursuing strategic acquisitions. Expanding international Gold Seal Award”
Net Sales Earnings Per Share Net Income (in millions of dollars) (in dollars) (in millions of dollars) sales. And capitalizing on operating efficiencies achieved 300 2.00 35
30 250 through disciplined management and a lean, flexible 1.50 25 200 infrastructure. Since our founding in 1995, JAKKS 20 150 1.00 1 15 Pacific has executed this strategy aggressively, faithfully 100 10 0.50 and successfully, achieving year-over-year growth and 50 5 0 0 0 ’99 ’00 ’01 ’99 ’00 ’01* ’99 ’00 ’01* an exceptional balance sheet. *Excludes a $5 million one time charge in connection with Kmart’s bankruptcy filing. 3
Our leadership in product development makes JAKKS Pacific a highly sought licensee. Our approach begins with traditionally successful, yet generic, products such as a lunch box, a marker or a ball. We then update and energize these products through the licenses that we acquire. Under our Flying Colors division, we signed a long-term master activity toy and stationery licensing agreement in 2001 with Nickelodeon. JAKKS to our Pacific is developing wide-ranging products based on popular Nickelodeon titles including Dora the Explorer