2018 1 1th

BRIAN BURKE Sportsnet Analyst & Former NHL General Manager TREVOR WHIFFEN Partner- Dickinson Wright LLP & Governor - London Knights Hockey Club SHANNON HOSFORD Senior VP, Marketing & Fan Experience - MLSE

11th ANNUAL PRIMETIME SPORTS MANAGEMENT CONFERENCE AND TRADE SHOW

SUNDAY, NOVEMBER 11, 2018 WESTIN HARBOUR CASTLE HOTEL – TORONTO,

7:00 pm - Welcome Reception Sponsored by the Business of Hockey Institute, Hosted by Craig Button of TSN: Special Presentation to Mark Chipman, Executive Chairman of the Board of True North Sports + Entertainment, and the Jets Hockey Club, who will be honoured with the Certified Hockey Professional Designation

MONDAY, NOVEMBER 12, 2018 WESTIN HARBOUR CASTLE HOTEL TORONTO, ONTARIO

7:00 Registration and Continental Breakfast

8:15 Welcome by Caroline Cameron of Sportsnet and Conference Chairs

Brian Burke Trevor Whiffen Sportsnet Analyst & Former NHL General Partner - Dickinson Wright LLP Manager Governor – London Knights

8:30 League Operations: Sharing Best Practices

Moderator: Tom Wright Former Executive Vice President & GM - Ultimate Fighting Championship Canada, Australia & New Zealand and Former Commissioner - Canadian Football League

Randy Ambrosie Commissioner Canadian Football League

Dave Andrews President & Chief Executive Officer Bill Daly Deputy Commissioner

Dave Rowan Chief Operating Officer National Lacrosse League

9:30 Evaluating, Drafting, and Developing Elite Athletes

Moderator: Brian Burke Former NHL General Manager Analyst - Sportsnet

Mark Hunter Former Assistant General Manager – General Manager - London Knights

Mike Liut Certified NHL Player Agent & Managing Director - Hockey Octagon

Teresa Resch Vice President of Basketball Operations and Player Development Toronto Raptors

Dr. Dana Sinclair Partner and Performance Psychologist Human Performance International

10:30 Keynote Interview: Christine Simpson Interview with Don Fehr, Executive Director of the National Hockey League Players Association

11:00 Developments in Player Safety and Wellness

Moderator: Ralph Lean Distinguished Counsel in Residence Ryerson University Patrick Burke Senior Director of Player Safety National Hockey League

Dr. Nyaka Niilampti Director of Player Wellness NFL Players Association

Camille Quenneville Chief Executive Officer Canadian Mental Health Association

Brian Ramsay Executive Director Canadian Football League Players Association

12:00 Keynote Interview: Brian Burke Interview with 2018 Inductee Willie O’Ree

12:15 Keynote Interview: Brian Burke Interview with George McPhee, General Manager of the

12:45 Networking Luncheon and Keynote Interview: Mark Chipman, Executive Chairman of True North Sports + Entertainment and the Hockey Club

2:00 Current Issues in Sports Law

Moderator: Trevor Whiffen Partner - Dickinson Wright LLP Governor – London Knights

Rick Horrow CEO – Horrow Sports Ventures & Host – “Power of Sports” Presented by Group One Thousand One on FOX Sports Regional Networks and Reuters’ “Keeping Score”

Jennifer Ko Craft Media, Sports & Entertainment Attorney Dickinson Wright – Las Vegas

Eric Macramalla Legal Analyst (TSN) & Forbes Magazine

Andrew Moss Partner, Global Head of Media & Entertainment Nolan Partners – London, England

3:00 Negotiating Player Contracts

Moderator: Brian Burke Sportsnet Analyst & Former NHL General Manager

Tim Bezbatchenko General Manager Toronto FC

Kevin Cheveldayoff General Manager Winnipeg Jets

Gil Scott President & Certified NFL Player Agent Gil Scott Sports Management

Anton Thun Certified NHL Player Agent & Co-Managing Director Quartexx Management/MFIVE Sports

4:00 The Globalization of Sports: Identifying the Next Generation of Players, Fans and Corporate Partners

Moderator: Dave Hopkinson Head of Business Operations Real Madrid C.F.

Tim Bezbatchenko General Manager Toronto FC

Eric Perez Director Toronto Wolfpack Rugby Team

David Proper Executive Vice President of Media & International Strategy National Hockey League

Jordan Vader Head of Global Partnerships Maple Leaf Sports & Entertainment

5:00 Hockey Arbitration Competition of Canada: Mock NHL Labour Arbitration

6:00 Networking Reception in Support of You Can Play

7:00 Careers in Sport Workshop: The Power of Networking

Moderator: Dr. Lynn Lashbrook Moderator: Andrew Moss Certified NFL Player Agent & President Partner, Global Head of Media & Sports Management Worldwide Entertainment Nolan Partners

Darren Arnold Senior Director of Ticketing Hamilton Bulldogs Hockey Club

Taylor Coulis Head of Mobile Partnerships CBS Interactive

Amanda Dwyer Director of Marketing Sportsnet

David Goldstein Chief Operating Officer U Sports

Colin Gratton Account Service Representative Winnipeg Jets & True North Sports + Entertainment

Jaime McMillan Senior Director, Administration & Operations Toronto FC & Toronto Argonauts

Mike Oke General Manager Peterborough Petes

Laura Patterson Manager of Business Operations Toronto Maple Leafs Hockey Club

Aaron Sinukoff Account Manager, New Business Development Maple Leaf Sports & Entertainment

Justin Vandenberg Senior Client Partner Twitter Canada

Mark Washo Chief Business Officer Rochester Rhinos Soccer and Marina Auto Stadium

9:00 Day One of the Conference Concludes

TUESDAY, NOVEMBER 13, 2018 WESTIN HARBOUR CASTLE HOTEL – TORONTO, ONTARIO

7:45 Registration and Continental Breakfast

8:15 Welcome by Caroline Cameron of Sportsnet

8:30 Creative Marketing Strategies Moderator: Dr. Cheri Bradish Chair in Sport Marketing Ted Rogers School of Management – Ryerson University

John Doig Vice President & Chief Marketing Officer Scotiabank

Shannon Hosford Senior Vice President, Marketing & Fan Experience Maple Leaf Sports & Entertainment

Laurie Kepron Group Vice President, Integrated Marketing National Hockey League

Marnie Starkman Vice President, Marketing and Events Toronto Blue Jays

9:30 Corporate Partnerships: Evaluating Your Return on Investment

Moderator: Brian Cooper President and CEO MKTG Canada

Dave Hopkinson Head of Business Operations Real Madrid C.F.

Leah MacNab Senior Director, Marketing Partnerships NBA Canada

Matt Roberts Global Research Director Formula One

Eric Wright President & Executive Director of Research Joyce Julius & Associates

10:30 Keynote Interview: Brian Burke Interview with Jayna Hefford – 2018 Hockey Hall of Fame Inductee and Commissioner of the Canadian Women’s Hockey League

11:00 Corporate Social Responsibility: The Importance of Giving Back

Moderator: Michael Bartlett Head, Community Affairs & Events MLSE Foundation

Jessica Berman Vice-President, Special Projects & Corporate Social Responsibility National Hockey League

Ashley Curran Associate Vice President, Community Investment Canadian Tire Corporation

Jacqueline Ryan Vice President, Sponsorship Marketing and Global Philanthropy Scotiabank

12:00 Networking Luncheon and Hot Stove Interview: Don Cherry, Host of ‘Coach’s Corner’ on Hockey Night in Canada - Sportsnet

2:00 Developments in Sports Media

Moderator: Nelson Millman Former Vice President and General Manager – THE FAN590 Owner – Millman Media Consulting

Brian Burke Former NHL General Manager Analyst - Sportsnet

Rob Corte Vice President, Sportsnet & NHL Production Rogers

Mark Milliere Senior Vice-President & General Manager TSN

Rick Horrow CEO – Horrow Sports Ventures & Host – “Power of Sports” Presented by Group One Thousand One on FOX Sports Regional Networks and Reuters’ “Keeping Score”

3:00 Selling Tickets in a Crowded Marketplace

Moderator: Tom Anselmi Former President Toronto Maple Leafs & Ottawa Senators

Matt Afinec President & COO, Business Operations Hamilton Tiger-Cats Football Club

Jeff Atkinson President Honda Indy

Tom Pistore Vice President, Ticket Sales & Service Maple Leaf Sports & Entertainment

Knesia Sholdra Director of Ticketing Toronto Rock Lacrosse Club

4:00 Enhancing the Fan Experience

Moderator: Mark Francis Sports Business Professor UCLA Anderson Center for Media, Entertainment & Sports

Taylor Coulis Head of Mobile Partnerships CBS Interactive

Jeff Hunt President – OSEG Sports (Ottawa Redblacks, Ottawa 67s, Ottawa Fury) Director – Fandom Sports Media

Bill Manning President Toronto FC & Toronto Argonauts

Bruce Popko Chief Operating Officer Buffalo Bills, Buffalo Sabres, Buffalo Bandits

5:00 Networking Reception in Support of You Can Play

6:00 The 11th Annual PrimeTime Sports Management Conference & Trade Show Concludes