Welcome to Hoola - HUB’s new development in ’s . 360 individually designed studios, 1, 2 and 3 bedroom apartments in two iconic towers, set in their own landscaped garden. Located adjacent to the historic , it marks the gateway to London’s Royal Docks, an area which is set for major regeneration over the next few years. 2 Computer Generated Image of exterior at Hoola is indicative only.

4 Computer Generated Image of exterior at Hoola is indicative only.

Hoola is being developed by HUB in partnership with Strawberry Star

HUB was established to develop Strawberry Star’s mission is to provide mid-market homes in well connected end-to-end property solutions of the highest parts of London. Its focus is on driving standard, keeping things streamlined for clients, non-traditional investment into the getting things done effectively, with minimum housing market, helping unlock the fuss and favourable returns. development process and contribute to By being involved in every step, from a the undersupply of good quality homes development’s inception, through to letting in London. The senior team have over and managing properties within it, 50 years of real estate experience, both Strawberry Star keep their standards in the UK and abroad, and a successful of care high for everyone from investors to track record of delivering residential, homeowners and tenants alike. Strawberry commercial and mixed-use projects Star believe that brings a refreshingly different around the capital. and productive perspective to the world of real estate. Hoola has been designed by internationally renowned architects CZWG, working alongside interior specialists Johnson Naylor. The gardens are the work of Churchman Landscape Architects.

Rippling glass balconies surround these Hoola offers a wide choice of generously- two virtually identical 23 and 24 storey sized apartments, from studios to three residential towers, adding a powerful bedrooms. All benefit from a range of dynamic to their already soft and fluid plan facilities including a gym, residents’ forms. They sit upon a landscaped hill, business lounge, plus the comfort and elegantly concealing car and cycle parking security of the concierge services. All and service spaces, and command 360 residents also have access to the garden, degree views over the Royal Docks, the which has soft and hard landscaping that

Thames, O2 Arena, the Olympic Park, includes semi–mature trees and dramatic the skyline vista of and the water features. . Hoola combines fine, timeless architecture with 21st century sustainable city living.

6 Computer Generated Image of exterior at Hoola is indicative only. Computer Generated Image of exterior at Hoola is indicative only. Hoola: destined to be a London landmark

8 Computer Enhanced Image of exterior at Hoola is indicative only.

Hoola will leave a small footprint. By that we mean that the building will have as little environmental impact on the area in which it sits as possible.

The building is super-insulated, so it won’t As well as being one of the greenest buildings in require much heating. The apartments are the world, it is also centred around an interactive shaded by louvres, so their interiors won’t exhibition featuring global trends and overheat, and the space heating and hot water innovations in urban planning, smart buildings, will be provided through a shared energy safety and security, energy, water, healthy living, network using surplus heat from the ExCel environment, and mobility. is already exhibition centre. a popular visitor attraction and venue for conferences and events, showing that the Royal Hoola is also adjacent to ‘The Crystal’, the Docks is at the vanguard when it comes to sustainable cities initiative by Siemens. sustainable urban living.

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University of

Royal Albert Dock

ExCel London

Custom House

Royal Victoria DLR Hoola: gateway to London’s Royal Docks

12 Computer Enhanced Image of exterior at Hoola is indicative only.

River Thames

Royal Victoria Dock

Emirates Cable Car

Siemens Sustainability Centre From bananas to cars – a diverse and rich heritage If you could go back to the mid 19th century, you’d see an entirely different scene around Royal Victoria Dock

14 © PLA Collection/ Royal Victoria Dock opened in 1855 and was the first of the Royal Docks to be built. It processed 850,000 tons of shipping per year.

Tidal Basin, which Hoola overlooks, was railway link, a route which today is part of the the entry point to the dock from the river DLR and will be incorporated into . Thames. In the early years, four piers The docks were also the heart of a close-knit reached into the dock, giving 3.6 miles of East London community. Houses, , quays where ships could unload goods into shops, cinemas and parks were built to vast warehouses. Every working day you serve this group of hardworking Londoners. would have seen thousands of men toiling to unload huge cargoes of frozen meat, The docks were heavily bombed during tobacco, oranges, bananas and new cars World War II, but after the war they were from the ships moored alongside. re-built and reached their peak of activity in the 1960s. However, the advent of Royal Victoria Dock is part of the Royal containerisation and the decline of Docks, the largest enclosed dock system in passenger liner travel spelt the end for the the world with a water area of nearly 250 London Docks as commercial operations acres. When it was built, Royal Victoria was and by the 1980s they had become a sad state of the art: the first London dock big scene of dereliction. enough to accommodate the new iron steamships, and the first to have its own 16 Hoola is a key part of the ongoing transformation of London’s Royal Docks

After the docks closed to shipping in 1980, Canary Wharf is the UK’s most dynamic financial the Development services district after the City and also has a rich Corporation began an ambitious programme of collection of shops, restaurants and bars. regeneration. Public funding was provided to The Royal Docks are now set for significant improve infrastructure and attract private changes, which will capitalise on their large investment into the area. areas of open water and excellent transport Canary Wharf was the first part of Docklands to connections. Exciting future proposals include be extensively redeveloped, culminating in the other major mixed use developments, a completion in 1991 of One , the floating shopping village, and a new business instantly recognisable 800 feet high tower, giving park. Hoola is perfectly located at the heart the area its ‘London Manhattan’ tag. Today of this ongoing transformation. University of East London

London City Airport

Royal Albert Dock

ExCel London

Custom House

Royal Victoria Dock

Royal Victoria DLR Emirates Cable Car

Siemens Sustainability Centre

18 Computer Enhanced Image of exterior at Hoola is indicative only. Waterside living Enclosing nearly 250 acres of water, the Royal Docks offer unique opportunities for leisure.

The Royal Docks are still functional. The cargo Outside the Royal Docks is the mighty river ships may have gone, but the water is now Thames, whose tidal surges are now kept a valuable leisure resource for Londoners. safely under control by the modern wonder There are numerous rowing clubs situated that is the Thames . With a span on the docks, including the London Regatta of 520 metres it is one of the largest moveable Centre in its distinctive building. The docks flood barriers in the world. You can view the come to life in particularly spectacular fashion Thames Barrier at stunningly close quarters every June for the Dragon Boat Festival. from , one of London’s most innovative open spaces whose features Closer still to Hoola is Wakeup Docklands, include a green dock and fountains, a cool the only place in London where you can urban oasis that’s about a 20 minute walk wakeboard from a cable system or try your from Hoola. hand at stand-up paddleboarding: both exhilarating ways to get wet. Hoola is at the gateway Crossrail at Custom House Direct services to Canary Wharf, Street, to the new investment zone Court Road and beyond to . London’s Royal Docks are the focus of TOLLGATE ROAD F

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CANNING TOWN T R S O V PARK T They are part of the ’s Arc of Opportunity, a region with () E A W G NS N E F N EL £22 billion worth of development potential in the shape of business, homes, offices, WA KEIR HARDIE D R T OA L D Y RECREATION A leisure attractions and the regeneration being spurred by Crossrail. PENINSULA A N 1 GROUND E 0 1 1 The Crystal, ExCel, the University of East London and the forthcoming Asian BECKTON Business Port on Royal Albert Dock are amongst those contributing to the DISTRICT PARK PARK (DLR) CK ROAD VICTORIA DO local economy. The arrival of Crossrail will ensure that the Royal Docks CYPRUS (DLR) 1 6 EAST INDIA A1020 benefit from the best possible connections with the rest of London. 2 CUSTOM HOUSE PRINCE REGENT ROYAL ALBE 1 (DLR) (DLR) RT WAY ROYAL VICTORIA (DLR) A102 GALLIONS A (DLR) 0 REACH (DLR) E TIDAL BASIN RD WESTERN GATE DG ROYAL ALBERT WAY I ASIAN BUSINESS PORT

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Major entertainment and leisure NORTH Siemens Sustainable Cities LYLE PARK Canary Wharf ROYAL VICTORIA complex that includes live (JUBILEE LINE) Initiative, housed in an iconic GARDENS London’s second business city, performances, TV shows, sports EMIRATES building, and an important new as well as a stunningly GREENWICH events, exhibitions, cinema, PENINSULA educational resource dedicated successful location for shopping, restaurants and bars. to urban sustainability. leisure and restaurants.

20 ExCel London Asian Business Port University of East London Major multi-purpose, flexible Financed by Chinese investor Docklands campus of UEL, one space for exhibitions, Advanced Business Parks, a 35 of the UK’s top six universities for conventions and events. acre complex of offices and research, attracting students shops which will create from all over the world. TOLLGATE ROAD thousands of jobs. Already

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THAMES London City Airport A LBERT BARRIER PARK ROAD Serving destinations all over the A112 NORTH LYLE PARK 50 acre mixed use quarter with UK and mainland Europe, as well GREENWICH ROYAL VICTORIA (JUBILEE LINE) space for new businesses, as New York JFK. Carries 3 million GARDENS EMIRATES galleries, restaurants and passengers a year, and a £15 GREENWICH PENINSULA interactive ‘brand pavilions’ million investment plan will enable GREENWICH showcasing new products. capacity to increase further. PENINSULA London’s new financial district will be just along the water from Hoola

Chinese investor Advanced Business Parks, Companies from China and elsewhere in the in partnership with UK investor Stanhope, Far East will find that the new business park has signed a deal worth £1 billion to establish is an ideal UK base. As they move in, this is a 35 acre complex of offices and shops on a certain to attract further investment from UK site facing London City Airport. The vision for and European companies, bringing more than the new scheme is that it will become the 20,000 new jobs and major economic benefits next financial district for London, and become for London and the UK in the process. known as ‘Asian Business Port’. Advanced Business Parks has committed The business park will be vast, stretching to deliver the first phase by 2017. It will be almost the whole length of the dock and just 7 minutes away from Hoola by DLR, and revitalising it with exciting and diverse modern within easy walking distance too. Residential architecture. With new landscaping and public investors will doubtless find a steady supply spaces and retail units as well as offices, it has of professional tenants for their properties the potential to become a new ‘mini city’ in from the thousands of people working for its own right, open for business 24 hours. the companies who take office space there.

22 Computer Enhanced Image of exterior of Advanced Business Park is indicative only.

Crossrail is set / to revolutionise London travel Accessible from Custom House station, one stop

on the DLR, or about ten minutes’ walk from Royal(04 Victoria min walking)Canning(02 min Town) Beckton(07 min Park – NewNorth Business(07 Greenwich min Park) ) Cyprus(08 min) Canary(09 minWhar) fLondon(13 minCity) AirporStratford(13t min Internationa – WestfieldLondon(14 and minBridgel Eurostar) – WestfieldTower(17 Gatewaand min) EurostarWaterlooy ) (18 min) Bank(20 min) Westminste(20 min) r Bond(23 Street min) Greenwich(26 min) Heathrow(1 hr – TerminalAirport 1–3) Hoola, it will become a major new transport hub

for visitors to the Royal Docks.

From 2018, Crossrail will begin services that The 2012 Crossrail Property Impact Study will drastically shorten journey times for demonstrated that the ‘Crossrail effect’ is London commuters. It is one of the biggest- already in evidence, acting as a driver for ever infrastructure projects to be undertaken regeneration in the areas it runs through, in the UK. 21 kilometres of twin-bore tunnels supporting and attracting new development. are being excavated under , The study classifies the area around Custom eight new stations are being built and many House station as one that is ‘creating change’. others upgraded to cope with the expected In other words it is a neighbourhood ‘where surge in passenger numbers. In total, Crossrail there are likely to be distinct or large scale will cover 118 kilometres, reaching between impacts on the residential property market’. Maidenhead and Heathrow in the west to Of particular interest to the residential investor Shenfield and in the east. For at Hoola is the projection made by Crossrail residents at Hoola, connecting with Crossrail Property Impact Study that residential capital will be a simple matter of taking the DLR one values immediately around central London stop to Custom House, or taking a ten minute Crossrail stations will increase by 25%. walk along the dockside.

Stratford(12 min) Maryland(14 min) Forest(16 Gate min) Manor(18 Park min) (21 min) Continues to Shenfield

Hayes(37 & min) HarlingtonSouthall(34 min) (31 min) West(30 min) Ealing(28 Broadway min) Acton(25 Mainline min) Paddingto(20 minn) Bond(17 Street min) Tottenham(15 min) CourtFarringdo Road(12 min)n Liverpool(10 min) StreetWhitechapel(7 min) Continues to Maidenhead

Canary(04 min)WharfCustom(00 min Hous) Woolwiche (04 min) Abbey(07 Wood min)

Luton CentralOvergroundBakerlooCircleDistrictDLR H’smithJubile & MetropolitanCitye NorthernPiccadilly (43 min) Gatwic(76k min) (50 min) (63 min) Heathrow Stanstead

* All timings are approximate. Sources: tfl.gov.uk 24 Computer Generated Image of Crossrail is indicative only. Royal(04 Victoria min walking)Canning(02 min Town) Beckton(07 min Park – NewNorth Business(07 Greenwich min Park) ) Cyprus(08 min) Canary(09 minWhar) fLondon(13 minCity) AirporStratford(13t min Internationa – WestfieldLondon(14 and minBridgel Eurostar) – WestfieldTower(17 Gatewaand min) EurostarWaterlooy ) (18 min) Bank(20 min) Westminste(20 min) r Bond(23 Street min) Greenwich(26 min) Heathrow(1 hr – TerminalAirport 1–3)

Stratford(12 min) Maryland(14 min) Forest(16 Gate min) Manor(18 Park min) Ilford(21 min) Continues to Shenfield

Hayes(37 & min) HarlingtonSouthall(34 min) Hanwell(31 min) West(30 Ealing min) Ealing(28 Broadway min) Acton(25 Mainline min) Paddingto(20 minn) Bond(17 Street min) Tottenham(15 min) CourtFarringdo Road(12 min)n Liverpool(10 min) StreetWhitechapel(7 min) Continues to Maidenhead

Canary(04 min)WharfCustom(00 min Hous) Woolwiche (04 min) Abbey(07 Wood min)

Luton CentralOvergroundBakerlooCircleDistrictDLR H’smithJubile & CityMetropolitane NorthernPiccadilly (43 min) Gatwic(76k min) (50 min) (63 min) Heathrow Stanstead 26 Hoola is connected by DLR, tube and major road links in every direction

The DLR was purpose designed to link convenient access to other UK cities, the Docklands to the rest of London, Europe’s business destinations interchanging with London Underground and beyond. at key stations. Docklands is also at the heart of a far Royal Victoria is the nearest DLR station reaching road network. The A1020 to Hoola, just four minutes walk away. Silvertown Way crosses the end of Tidal This is your gateway to Canary Wharf, Basin Road, where Hoola is situated. the City and London as a whole, At Canning Town it connects to the A13, interchanging with London Underground a major route into central London or to at Canning Town. London City Airport the A406 North Circular Road and the is just five stops on the DLR offering M25 junction 30. From to the ExCel. The leading entertainment complex and the premier exhibition and events venue in London are uniquely linked by the capital’s only cable car transport system.

The Emirates Air Line, part of Transport for Grand Designs Live, The London Boat Show, London, began operations in summer 2012, World Travel Market, The Telegraph Outdoor and consists of a 1 kilometre gondola line Adventure and Travel Show, and Cloud connecting Greenwich Peninsula with the Expo Europe. Royal Docks. The journey takes five minutes. Across the water from ExCel is , This unique means of transit links two key the iconic structure on Greenwich Peninsula destinations, and shows that this part of and arguably London’s most important London is a magnet for serious investment. entertainment venue. Live performances include globally famous names from the At the eastern end of the Air Line is ExCel, worlds of music and comedy, and televisual an exhibition and events centre of events such as the X-Factor and the BRIT international stature. It hosts a year-round Awards. The O2 Arena also hosts major programme of professional, sports, travel sports events, arts festivals, family shows and and leisure exhibitions drawing hundreds of exhibitions, as well as being home to a cinema thousands of visitors from around the world. and many restaurants and bars. It truly High profile events taking place there include epitomizes a 21st century entertainment hub.

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Canary Wharf, for leisure as well as business Hundreds of bars and restaurants - all just ten minutes from your door.

Canary Wharf is no longer just a place of work. with more arriving as the shopping centre It now has a choice of shops and restaurants expands further. The forthcoming Crossrail to rival the West End, and there are many station will also have four storeys of shops more planned. The trend is now for developers and restaurants above it. to add retail and dining space to their office There’s also an inspiring events programme schemes, reflecting ’s changing status. throughout the year which includes art At the foot of the tower, exhibitions, fashion shows, concerts and you’ll find hundreds of leading name shops, seasonal attractions such as Christmas ice restaurants and bars in Jubilee Place, skating at Canada Square.

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Hoola is part of the great city of London. It’s acknowledged as a global capital for culture, retail, fashion and general good living.

London’s restaurant scene is now with new attractions, restaurants and shops. considered to be the world’s most exciting, When you’re living in London, some of the and at the latest count, there were sixty-four world’s most iconic buildings, both ancient with a Michelin star. Department stores such and modern, become part of the everyday as and are internationally scenery. This is the city where opportunities renowned. The Thames riverside also for enjoying life are endless. continues to develop as a place of leisure,

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A first class education. Out of the world’s leading 100 universities, six are in London.

London is a leading academic city. Six of its art or political science, London has a universities are in the top 100 universities prestigious seat of learning to suit their of the world according to the Times Higher needs. It is also a gateway to Oxford and Education World Reputation Rankings 2014, Cambridge Universities. more than any other city.* Hoola’s great transport links mean that With 22 universities and many more colleges most of these educational institutions can and vocational schools, London attracts be reached with ease, making it a natural students from across the globe. Whatever they choice for investors who have children choose to study, from medicine to history of coming to the capital to study.

*www.timeshighereducation.co.uk/world-university-rankings/2014/reputation-ranking

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Hoola offers choice. A total of 360 apartments, with the option of studios, 1, 2 or 3 bedrooms.

The floor-to-ceiling windows and continuous able to see Canary Wharf, the City, the

balconies at Hoola mean that great views can O2 Arena, Royal Victoria Dock or even be enjoyed by everyone. Depending on the as far as and the Thames Valley. orientation of your apartment, you may be

36 Computer Generated Image of exterior at Hoola is indicative only. 38 Computer Enhanced Image of exterior at Hoola is indicative only.

You are now entering Hoola

You’ll find the Hoola residents’ entrance just off the lobby. The concierge is there to greet you and high speed lifts whisk you up to your apartment.

40 Computer Enhanced Image of entrance area at Hoola is indicative only.

42 Computer Enhanced Image of gym interior at Hoola is indicative only.

44 Computer Generated Image of 2 bedroom kitchen at Hoola is indicative only. Welcome to your home at Hoola where smart, stylish contemporary interiors are ready and waiting for you.

The inside of Hoola is just as impressive as the On to the bathrooms, and here you will be able outside. The interiors are designed by renowned to enjoy boutique-hotel style sanitaryware and interior specialist Johnson Naylor, who are fittings, with luxury touches such as a heated also working on high profile schemes such as towel rail, bespoke cabinet and mirror demister. , Kings Cross Central Ample storage is always important in apartments, and Fitzroy Square. so we have included a wardrobe in every bedroom With credentials like these, it’s no surprise that and a utility cupboard in the hall. Your bedrooms your home has a quality specification that ticks are carpeted and the other floor areas tiled, all in all the boxes when it comes to modern essentials. modern contemporary shades. Your fitted kitchen is as stylish as it is functional, Having amazing views is one of the many with streamlined cabinets partnered by composite bonuses of living at Hoola, so your apartment has stone worktops. All the appliances you need are floor-to-ceiling windows and sliding glass doors included too. giving access to the balcony. Computer Generated Image of 2 bedroom living room interior at Hoola is indicative only. indicative is Hoola at interior room living bedroom 2 of Image Generated Computer a 46 a Designed for modern living We have included all you need to start enjoying your apartment the minute you move in.

Kitchens Bathrooms Living/dining room • Composite stone worktop • WC with concealed cistern • 5 amp lighting circuit • Integrated appliances by Siemens • Wall mounted wash hand basin • Perimeter lighting • Combi oven • White bath or shower tray • Exposed concrete soffit

• Dishwasher • Shower with glass screen Storage • Induction hob • Glass bath screen • Utility cupboard in hallway • Integrated extractor • Tiled bath panel • Wardrobe in all bedrooms, with high • Integrated fridge/freezer • Powder coated brassware level shelf and hanging rail • sink • Bespoke integrated storage cabinet Flooring • Chrome mixer with feature lighting • Tiling to living areas and bathrooms • Ceramic tiled splashback • Heated towel rail • Carpeted bedrooms • Under cabinet lighting • Mirror demister Balcony to all apartments • Freestanding washer/dryer located • Tiled walls in utility cupboard

48 Computer Generated Image of kitchen and bathroom at Hoola are indicative only.

50 Computer Generated Image of 3 bedroom living room interior at Hoola is indicative only.

52 Computer Generated Image of 2 bedroom interior at Hoola is indicative only.

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NEW CROSS GATE

QUEENS ROAD Goldsmiths

Pec Road Queens Ro kham ad A202

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m 3 l r te l a 2 e a 24 Whitechapel Art Gallery 0 t k y e 1 S 0 r c rs e S 17 k il n v e tr w R w

r e e a t e d a r R t d t LONDON BRIDGE l o b S To R l w r T o WAPPING e u n 13 The Empress m h RIVER THAMES SOUTHWARK t W St.James’s a l n g a n a 25 ExCel E i d e y Park S H l

S 16 a d i WATERLOO h t T W r a g h 14 Café Spice Namasté o o e o 0 u m d t LONDON CITY AIRPORT 26 0 3 s CANARY HYDE PARK R o a c A s R i r t S

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NEW CROSS GATE

QUEENS ROAD Goldsmiths

Pec Road Queens Ro kham ad A202 DISCLAIMER The details contained in this brochure are intended to give a general impression of the apartments referred to therein but do not form part of any specification or contract. The dimensions are approximate and may vary depending on internal finish. Prior to printing this brochure some details may have changed because of HUB’s policy of continually updating and improving design features. Therefore, please be sure to check with the developers or their agents, any aspect that might be of particular importance to you. HUB gives notice that; (1) the particulars are produced in good faith, are set out as a general guide only and do not constitute any part of a contract; (2) no person in the employment of HUB, Strawberry Star London, or their agents has any authority to make or give any representation or warranty whatsoever in relation to these properties. April 2014.

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