Automotive and transportation Automobile

Right products, right market, right time

Products NX, Teamcenter

Business challenges Accelerate product develop- ment and manufacturing Implement “build to order” Increase vehicle production

Keys to success Comprehensive PLM approach Knowledge re-use Product configuration management Digitally managed workflows Teamcenter supports China’s In its mission to capture an ever-greater PDM-ERP integration fourth-largest automotive OEM share of the rapidly growing Chinese auto- mobile market, Chery faces several critical in its efforts to capture a greater business challenges. First, the company Results share of the country’s exploding must accelerate both new product develop- Engineering changes in automobile market ment and the manufacturing process so 3 to 5 days vs.10 to 20 that it can bring new models to market Data re-use increased from Seizing a growth opportunity more quickly. Second, it plans to move from 5 percent to 20 to 30 percent Chery Automobile Co., Ltd. is China’s a “build to stock” approach to “build to fourth-largest automaker. The company 90 percent reduction in time order,” which will permit more vehicle employs approximately 20,000 people and to find and retrieve data customization and increase customer satis- produces twelve vehicle platforms, ranging faction. Third, Chery wants to develop addi- from passenger to SUVs to busses. tional vehicle platforms to better meet Chery’s position in the Chinese auto market market demands. has been marked by impressive growth. In 2004, the company sold 86,000 units PLM as platform for the enterprise and was the ninth-largest automaker. In Since 2003, Chery has been using product just two years, sales had grown to 305,000 lifecycle management (PLM) technology units, which brought the company to its from Siemens PLM Software to address current ranking of fourth place. these challenges. According to Liu Ying of

www.siemens.com/plm Results (continued) Earlier problem detection reduces engineering changes Improved product quality; slashed costs Faster time-to-market

the company’s Information Technology The Teamcenter implementation team Division, “Siemens PLM Software technol- consisted of personnel from both Chery and ogy was chosen because of the company’s Siemens PLM Software. Full implementation strong background in the automotive was preceded by a three-month pilot project industry as well as for the breadth of its in which CAD (Siemens’ NX™ software), Teamcenter digital lifecycle management document management, product structure solution.” Teamcenter® software provides and configuration management and work- the fundamental technology Chery needs flow management were implemented in the at this point in its evolution: a product R&D department. management platform for collaboration and knowledge re-use; support for collabor- Market share is the measure of success ative design teams; product configuration The ultimate measure of the success of management and accurate data flow (which Chery’s PLM solution is increased market supports “build to order”); engineering share and customer satisfaction, both of change management, project management which have been occurring since the PLM and PDM-ERP integration. implementation began. In addition, the

“The ultimate measure of the success of Chery’s PLM solution is increased market share and customer satisfaction, both of which have been occurring since the PLM implementation began.”

Liu Ying PLM Project Manager Chery Automobile Solutions/Services NX Unexpected benefits of PLM www.siemens.com/nx Teamcenter include a refinement of the www.siemens.com/teamcenter product development process, Customer’s primary business Chery Automobile Co., Ltd. greater modularity in designs is China’s fourth-largest automaker. permitting increased part re-use, Customer location and acceptance and leveraging , Province China of PLM by other departments Special recognition within the enterprise. Winner of AP PLM Innovation Award 2007 company notes a number of other internal and streamlined data flow from design “The ultimate measure of improvements attributed to the PLM to manufacturing due to PDM integration the success of Chery’s PLM system. In terms of design collaboration, with manufacturing and ERP systems. solution is increased market there is more information sharing now that share and customer satis- information is managed by Teamcenter, While many of these benefits were faction, both of which have and documents are 95 percent consistent expected, there have been some unex- been occurring since the versus 65 percent previously. Data re-use pected benefits from PLM as well. These PLM implementation began.” has increased rom five percent to between include a refinement of the product devel- 20 and 30 percent. opment process, greater modularity in Liu Ying designs permitting increased part re-use, PLM Project Manager Earlier problem detection has reduced the and acceptance and leveraging of PLM by Chery Automobile number of engineering changes. Changes other departments within the enterprise. that are still required are completed in only three to five days instead of the 10 to Overall Siemens PLM Software technology 20 days needed previously. It was difficult improves Chery’s ability to effectively inno- to even track changes in the past but this vate, which enhances the company’s image is now done in only five minutes. Other in the worldwide . PLM-related benefits include a 90 percent reduction in time to find and retrieve data,

Siemens PLM Software

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