Reactor Methodology

• The Reactor was used to measure the respondents’ second by second reactions to each advertisement on a continuous scale of 0 to 100. Respondents responded via the Roy Morgan Reactor website and via Scoop NZ (http://www.scoop.co.nz/NZElectionReactor/).  Reactions to the question ‘How positive or negative do you feel about what you are seeing and hearing?’ were recorded 4 times per second

• Sample: General Population, 18+ (n=295)

Criteria: How positive or • Analysis Breaks: negative do you feel about what  Gender – Male (n=185); Female (n=110)

you’re seeing and edge

hearing?  Age – 18-34 (n = 68); 35-49 (n = 65); 50+ (n = 162)  Voting Intention – National (n=109); Labour (n=69); Greens (n=56);

Other Parties (n=61) Discoveryour

1 © 2011 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution. How did New Zealanders react to Election-Related News Clips – Week beginning July 25, 2014 (New Zealand First Leader) Prime Minister (National) Winston Peters (New Zealand First Leader) Peters discusses the importance of transport Key calls on Vladimir Putin to fully co-operate Peters talks of the importance of providing

infrastructure policy – in particular rail transport with an international investigation into MH17 affordable fruit, vegetable and basic foodstuffs

Votingedge intention: National Labor Greens Other Parties

Internet Party Founder Greens Co-Leader Metiria Turei Dotcom promises to ‘expose’ John Key 5 days before David Cunliffe (Labour Party Leader) Turei promises much improved childcare for all New Opposition Leader David Cunliffe apologises Discoveryour the NZ Election with some explosive revelations Zealand children under a new Greens policy for saying sorry, skiing holiday, his scarf Roy Morgan Research has tested New Zealander’s Over 250 New Zealanders recorded their reactions to these responses to news clips from last week earlier this week highlights. The Reactor graphic above is based on with the Reactor – an online device that continually respondents reacting via the Roy Morgan online Reactor. measures respondents’ reactions. Click on the graph above to view the interactive report. 2 © 2011 Written approval must be obtained from Roy Morgan Research before circulation or publication of this data outside the client’s institution.