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Health Club Management August 2017 http://www.healthclubmanagement.co.uk/healthclubmanagement.co.uk @healthclubmag AUGUST 2017 No 249 ALUN PEACOCK JD Gyms MD on creating a brand that exceeds expectations p28 HOME vs GYM Could new home fi tness tech spell trouble for gyms? p34 BODY SCANNING How body analysis technology boosts retention p60 HILARY ROBERT ROWLAND Boom Cycle’s founders chart their road to boutique indoor cycling success p44 The power is in your hands Embrace Technology. Your customers will love you for it! NOW INTRODUCING MYZONE® VIRTUAL CLASSES The only system in the world with full MYZONE® feedback integration. FUNCTIONAL PROMPTS Eliminating the need for instructors to use white boards. PRIVATE MESSAGING Communicate intimately with clients via the MZChat feature within the MYZONE® app. MYZONE® app available on ©MYZONE® 2017. All Rights Reserved. UK: +44(0)115 777 3333 | [email protected] Learn more at myzone.org EDITOR’S LETTER Turning threat into opportunity ,IEPXLGPYFSTIVEXSVWEVIJEGMRKQSVIGSQTIXMXMSRJVSQXLISYXHSSV½XRIWW and home workout sectors than ever before. However, this doesn’t mean out-and-out war, because the picture isn’t as straightforward as it seems n summer, when the days are long, there’s no better time to exercise outside. Studies have shown that direct exposure to sunlight boosts the production of vitamin D I and serotonin – the feel-good hormone – while research published in Environmental Science and Technology journal found that exercising outdoors increases energy levels and positivity, while also decreasing stress, anger and depression. There are many reasons outdoor exercise should be encouraged, but as an industry dependent on members using our gyms and studios, doing so may seem counterintuitive. +RZHYHULWȷVDPRYHWKDWȷVQRWDVLOORJLFDODVLWDWʛUVWDSSHDUV because research suggests that people who exercise outdoors have better indoor training habits and overall adherence to their exercise regimes than those who only exercise indoors. Exercising outdoors can improve energy levels and mood Encouraging gym-goers to head outdoors could, therefore, help clubs to improve their member retention rates, while also tackling inactivity. Encouraging gym-goers to head In this issue of Health Club Management, kinesiology outdoors could help clubs to professor Martin Gibala suggests that encouraging participation outside the gym is vital for overcoming the “lack improve member retention rates of time” excuse that stops many people exercising (p12). Gibala has developed a concept of exercise ‘snacking’ age, where variety is key, it’s not unusual for a road – undertaking 20 second bursts of intense exercise runner to also hold a gym membership and an on- throughout the day – and says gyms are well-positioned to demand home workout subscription, for example. educate the public on how to put this idea into practice, Gyms must capitalise on this need for variety by rather than avoiding it for fear of becoming redundant. encouraging members to use outdoor and at-home settings, A growing challenge is also coming from the home gym ZKLOHRʞHULQJIDFHWRIDFHH[SHUWLVHȲWKHPDLQWKLQJWKH market, which we debate on page 34. Faced with increasingly alternatives lack. This will ensure members carry out their VRSKLVWLFDWHGDWKRPHZRUNRXWVROXWLRQVVKRXOGJ\PVʛQG RʞVLWHZRUNRXWVZLWKPD[LPXPVDIHW\DQGHʡFDF\ZKLOH ZD\VWRLQFRUSRUDWHWKHVHLQWRWKHLUFRUHRʞHULQJVRUʛJKW viewing gyms as the hub of their workout universe. back with more high end equipment and services? Working out at home is a solution that will always be Dr Lauretta Ihonor, editor attractive, but just as with outdoor workouts, home and [email protected] PHOTO: SHUTTERSTOCK.COM PHOTO: gym workouts are seldom mutually exclusive. In this digital @laurettaihonor +44 (0)1462 431385 WWW.HEALTHCLUBMANAGEMENT.CO.UK [email protected] WWW.LEISURESUBS.COM ©Cybertrek 2017 healthclubmanagement.co.uk August 2017 3 CONTENTS AUGUST 2017 No 249 healthclubmanagement.co.uk 40 Mintel’s report shows private sector growth 12 US researcher Martin Gibala on his ‘one minute workout’ 34 Do home gyms pose a threat to operators? 03 Editor’s letter 16 News round-up Encouraging outdoor and at-home workouts FIBO launches in Africa, Hilton’s wellness can benefit operators, says Lauretta Ihonor director Ryan Crabbe leaves the hotel group, physical activity guidelines are 08 Letters issued for pregnant women The need for women-only gyms is raised 26 Events calendar 10 HCM people IHRSA/Fitness Brasil takes place this month Amanda Al-Masri Equinox’s head of spa services says 28 Interview Alun Peacock wellness is a big focus for the fitness brand The MD of JD Gyms shares details of the Martin Gibala next phase of the brand’s expansion The creator of the ‘one minute workout’ 34 Talking point on the benefits of short duration exercise Ahead of the game Brian Chappon Are gyms and health clubs at risk Get your free digital subscription SIGN UP ONLINE A boutique fitness studio is coming to of being overtaken by the latest healthclubmanagement.co.uk/signup Heathrow Airport. Its founder tells all sophisticated home workout offerings? 4 healthclubmanagement.co.uk August 2017 ©Cybertrek 2017 C HE OV T E N R O 60 How body scanning can improve retention 44 Hilary and Robert Rowland on Boom Cycle’s rise 28 Alun Peacock talks about the evolution of JD Gyms 66 PT rowing training to prevent gym-goer injuries 40 Growth opportunity 60 Shape of the future 87 Supplier showcase Mintel’s private sector health and fitness club Could body scanners be the secret to Premier software brings its multi-site report shows the sector is growing keeping gym-goers engaged and motivated? management system to English Lakes Hotels 44 Interview 66 Row right 88 IHRSA update: Hilary and Robert Rowland Steph Eaves explores how gyms can prevent European Congress 2017 The founders of Boom Cycle share the member injuries on rowing machines Kristen Walsh looks ahead to the upcoming realities of creating an indoor cycling chain IHRSA European Congress 2017. 74 In the zone 50 Fitter with age Indoor cycling experts give their top tips for 90 ukactive: A new age Kath Hudson asks the experts what health maximising rider experience and retention It’s time to embrace data, says Steve Ward clubs can do to provide the most effective exercise programmes for older adults 78 Taking action 92 Product innovations The annual HAFOS report shows a change We round up the latest product launches 54 Interview in public attitudes towards physical activity Jonathan Sattin 98 Strengthen your health Triyoga’s founder on growing a yoga startup 83 Local luxury New research shows that small amounts of into a lifestyle centre of excellence Local authority clubs are adding spa services strength training reduce heart disease risk ©Cybertrek 2017 healthclubmanagement.co.uk August 2017 5 MEET THE TEAM EDITOR PUBLISHER Lauretta Ihonor Jan Williams +44 (0)1462 471925 +44 (0)1462 471909 CHOOSE HOW YOU READ HEALTH CLUB MANAGEMENT PRINT Health Club Management is available in print on subscription: www.leisuresubs.com DEPUTY EDITOR EDITORIAL DIRECTOR Steph Eaves Liz Terry DIGITAL Read free on online and enjoy extra links and searchability: +44 (0)1462 471934 +44 (0)1462 431385 www.healthclubmanagement.co.uk/digital PDF For email use: [email protected] A PDF edition is available to read offl ine at: www.healthclubmanagement.co.uk/pdf HEAD OF NEWS HEAD OF TECH OTHER RESOURCES FROM Matthew Campelli Michael Paramore HEALTH CLUB MANAGEMENT +44 (0)1462 471912 +44 (0)1462 471926 SALES FINANCE HCM HANDBOOK John Challinor Denise Adams www.healthclubhandbook.com +44 (0)1202 742968 +44 (0)1462 471930 www.healthclubhandbook.com/pdf HCM WEBSITE DESIGN Rebekah Scott healthclubmanagement.co.uk Paul McLaughlin +44 (0)1462 733477 +44 (0)1462 471933 LEISURE OPPORTUNITES WEB TEAM www.leisureopportunities.co.uk PRODUCT EDITOR Dean Fox www.leisureopportunities.co.uk/pdf Lauren Heath-Jones +44 (0)1462 471900 www.leisuremedia.com/subscribe +44 (0)1462 471922 Emma Harris HCM EZINE, +44 (0)1462 471921 SUBSCRIPTIONS INSTANT ALERTS & RSS Denise Adams Tim Nash www.leisuremedia.com/subscribe +44 (0)1462 471930 +44 (0)1462 471917 BUYER SEARCH ENGINE www.fitness-kit.net CIRCULATION Michael Emmerson +44 (0)1462 471932 Public Affairs Media Partner ©Cybertrek Ltd 2017 ISSN 1361-3510 (print) / 2397-2351 (online) Health Club Management is IHRSA’s European 6 healthclubmanagement.co.uk August 2017 ©Cybertrek 2017 Strategic Media Partner ZERO-IMPACT. POWERFUL RESULTS. For maximum impact, fuel your cardio fl oor with the unmatched zero-impact line-up from Octane Fitness. Challenge members with new ways to exercise and innovative HIIT workouts to spike motivation and generate greater results. Drive new sales and boost retention with exclusive equipment defi ned by breakthrough features, unsurpassed durability and exceptional performance. Zero in on Octane. Zero Runner XT-One LateralX XT4700 XT3700 xRide AirdyneX Contact your sales rep today to reserve your FREE demo! " ©2017 All rights reserved by Octane Fitness. [email protected] Write to reply Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: [email protected] Women-only areas should be considered a vital addition to gyms, rather than a ‘nice to have’ extra Kate Read, general manager, Total Fitness Whitefield All-female gyms can foster a strong sense of community I was encouraged by your Recent studies suggest This is why having a women- among the group of like- recent piece on a women-
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