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Mireo Expands U.S. Facilities: MOA Expo ' 75 Revisited Opens European Subsid. -Germany PHOENIX — Mirco, Incorporated, this the lease. city, announced the signing of a ten year Walsh noted that executive and sales lease on a commercial building located offices for Mirco Games. Inc. and Mirco at 10888 N 19th Avenue, Phoenix. The Electronic Distributors, Inc. would re- move into substantially larger facilities main at their present locations of 1960 was necessitated by the firm's extensive W North Lane and 2005 W Peoria expansion of business activities in all Avenue (Phoenix), respectively. areas. European Subsidiary Formed. Also in Mirco, Incorporated is the parent com- line with its current expansion program, pany of five wholly-owned subsidiaries Mirco recently opened a wholly-owned which manufacture and market a wide subsidiary in Germany, called Mirco variety of electronic products, compo- Games GmbH, to manufacture and nents, and systems. The subsidiaries are: market coin-operated amusement pro- Mirco Games, Inc., manufacturer of ducts in Europe. It is located in home and coin-operated electronic and Frankfurt, Germany and will be managed mechanical games; Mirco Electronic Dis- by Klaus J Strauss, a German National tributors, Inc., supplier of transistors, in- Mirco board chairman John L Walsh tegrated circuits, microprocessors, and noted that the off-shore operation result- other electronic components to builders ed from an increasing demand through- of electronic equipment; Mirco Systems, out Europe for sophisticated, electronic- Inc., manufacturer of automatic test type video games. These games have equipment for use in checking electronic been successfully distributed through- components and complex, assembled, out North America by Mirco. he said, and Placard reads "Crowned the King of Flipper Pinball by operators around the world" — Mirco in lounges, shop- printed circuit boards; Games are most notably found referring, of course, to the Bally ''Wizard,” photographed at the firm's MOA exhibit — Australia, which manufactures and ping centers, hotel lobbies, or in other amidst a gathering of admiring 'subjects'! markets electronic and mechanical locations where leisure time products games in Australia; and Mirco Games are popular Germany, which manufactures and Prior to his appointment by Mirco, markets electronic and mechanical Klaus J. Strauss held a number of key games in Europe management positions in Europe and is According to John L Walsh, chairman noted for his extensive experience in the of the board of Mirco, Incorporated, the international marketing of U.S products. consolidation of a number of existing He served, for seven years, with IBM's Mirco facilities into the new location will Frankfurt-based computer division, as be implemented in a number of different sales manager and senior systems stages. With the beginning of this three engineer. His other assignments in- part expansion, the company will occupy cluded that of international manager for a total of 56,400 square feet under lease the Wright line of computer accessories in November of 1975. In March of 1976, and director of European marketing for an additional 40,000 square feet of System's Corporation's software prod- space will be built. An option retained by ucts. In all of his assignments he was Mirco permits the company to lease an responsible for a significant develop- Jerry Monday looks on as MOA visitors compete on one of the tables shown by additional 65,000 square feet when re- ment expansion of U S export opera- Leisure Sports Systems of Garland, Texas. This year's Expo attracted numerous quired, for a total of 161 ,400 square feet tions. young people who seemed to gravitate to the various foosball exhibits. According to the terms of the agree- Strauss is a 1962 graduate of the ment, Mirco also has an option to buy the University of Frankfurt and holds a building during the initial two years of degree in economics.

5,60(Mt NAMA 7r Ms Atari ‘Pong’ fr45 their customers and product suppliers United States. Under the direction of expressed satisfaction over the interest Atari International, manufacturing facil- displayed toward the many new food and ities are currently operating in Japan, snack items which were in evidence on France and Brazil Independent distrib- the convention floor. utors handle the Atari product line in 45 More than 5,600 persons registered other countries around the world. during the four-day convention, includ- Atari employs some 500 administrative ing sizable delegations from England, and technical personnel at its primary Japan and other countries. manufacturing facilities in Los Gatos and A separate seminar for foodservice Santa Clara, California. A staff of 30 management executives and supplier engineers, located at the company's representatives drew some 60 partici- 'think tank" in the Sierra foothills, spe- pants, including Edward F. Hekman, ad- cializes in games research and develop- ministrator of the food and nutrition ment service of the U.S Department of During the recent Music Operators of Agriculture, other government represen- America convention in Chicago. Atari Completely oblivious to the photographer is this quintet of conventioneers absorbed tatives and spokesmen from industrial, hosted an elaborate display of current in "Pachinko" play at the Performance Enterprises, Inc. exhibit. school and hospital client organizations. and new equipment Among the games The effect of government regulations, presently being manufactured and consumer attitudes about food and a marketed by the firm are: Trak 10, Indy keynote address by William S Fishman, 800 (created by Kee Games, a wholly president of ARA Services, Inc., were owned subsidiary of Atari), Goal 4, highlights of the forum program. Steeplechase. Shark Jaws, Crash & The 1976 national convention and Score, Jet Fighter, Tank (created by Kee trade show of NAMA will be held in Games), Tank Cocktail (created by Kee

Philadelphia from Oct. 7 through 1 0. Games) and Anti-Aircraft

Why Wait For Christmas? Get ALL Your Coin News In Depth — Every Week Only In CASH BOM The public’s preoccupation with things horrible and monstrous was reflected in several new pieces shown at MOA. Among them "Maneater," displayed here in the Project Support Engineering booth.

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