Garth Opens in Vegas Takeaway: Arbitron Fly-In
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December 14, 2009 Issue 171 Takeaway: Arbitron Fly-In HOLIDAY SC H EDULE & MORE Arbitron’s 2009 Programming Fly-In brought radio and label This is the last Country Aircheck Weekly chart edition of execs together last week. We asked several for their thoughts. 2009. We will continue to publish our Country Aircheck Today Albright & O’Malley’s Mike O’Malley daily emails through this week. Additionally, we’ll publish a locked in several key points: “P1s and P1 chart-free mini-issue of the Weekly on Tuesday, Dec. 29, which will include news and other coverage as well as our annual daily cuming are critical to success,” he says. Seek & Employ page of contact info. If you are a radio or music “While there are percentage differences across business vet currently needing employment, drop a line to news@ formats and markets, the relatively small percent countryaircheck.com with your phone and/or email and noting of cume that are P1s consistently supply the your most recent employment. majority of quarter hours at about 30 minutes Mike O’Malley per occasion. “Also, P1s are clearly not as habitual in their listening as Garth Opens In Vegas diaries suggest. They can switch loyalties weekly and give half “It was like seeing Garth again for the first their quarter hours to other stations. Develop an even deeper time,” KIIM/Tucson PD Buzz Jackson says understanding of your heavy users to capture more of the P1 of Garth Brooks’ opening weekend at Wynn quarter-hours they’re giving to other stations. Understand how Las Vegas. “He played for more than two and why your cume is using radio at different points in time. hours, did 40+ songs, and had the crowd in Station switching is highest at 5pm. the palm of his hand the whole time.” “Most Country stations see an initial loss of listenership in Brooks’ weekend was a study in contrasts. PPM when running radiothons with the audience ‘recovery time’ He took the stage for his four one-man shows varying from next day to three days. The country competitor is in work boots and what one observer called Garth Brooks usually an immediate beneficiary; however the radiothon net “farm clothes,” but boarded his Wynn- audience loss for the month averaged in the 3-4% range.” provided private jet to travel back and forth to Memphis three Finally, O’Malley offers this nugget: “Strong talent, content times to watch one of his daughters play soccer. and execution drive daily cuming while the best/most music The show itself seemed not unlike the influence-heavy musical reduces switching.” (continued on page 4) recollection CRS attendees have seen Brooks do – “everything ©2009 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] December 14, 2009 Country Aircheck Weekly Page 2 from James Taylor to the Beatles to Cat Stevens on the pop side, and Buck Owens, Merle Haggard and George Strait on MY TUNE S : MU S IC TH A T SH APED MY LIFE the country side,” Jackson says. Wife Trisha Yearwood came Warner Music/Nashville VP/A&R Carole onstage to perform two songs, and Brooks, of course, played Ann Mobley discusses her most important many of his own hits, including requests. songs, artists or concerts: “At the very end, as he was shaking hands with people in the 1. Prince, The Met Center with Morris front row, he learned it was someone’s wedding anniversary,” Day and The Time, 1983: He was in his Jackson says. “He grabbed his guitar and sang ‘If Tomorrow prime and was pure sex onstage. He owned Never Comes’ without a microphone. It was so quiet you could Minneapolis that night. have heard a pin drop; nobody made a sound. And then Garth 2. Etta James, Seven Year Itch: Barry Beckett brought out the bad-ass in Etta when she said his voice was done and asked the audience to help. We all Carole Ann sang “Feel Like Breaking Up Somebody’s sang the next chorus and it was one of the most moving and Mobley Home.” They were musical soulmates. amazing things I have seen at a concert. Indescribable.” 3. Bruce Springsteen, Nashville’s Sommet Center, Nov. 2009: KMLE/Phoenix AM hosts Tim and Willy saw the Friday night A 60-year-old rock god showing them all how it’s done. He is the debut and Saturday’s late show. “The shows were different, but Boss. Plus, I was with a veteran Springsteen fan who knew every excellent,” Tim Hattrick says. “His first song Friday was ‘Mama word to every song: fun! Tried’ and the last was a request for ‘Ireland.’ Very casual and 4. Hank Williams, Jr., Greatest Hits Vol. 1: His songs were interactive. You are instantly reminded why he’s a superstar. His personal, detailed accounts of his life, blended with cocky outlaw voice is still incredible. In fact, with only an acoustic guitar, showmanship. He’s my blueprint for a country star. there’s nothing to hide behind and it rings through.” 5. Jamey Johnson, That Lonesome Song: I’m in awe of him. He KCYE/Las Vegas APD/MD/afternoon host Cadillac Jack played this for me when he first finished it. I knew then something says, “It was pretty overwhelming. Talk about a warm and amazing was about to happen for him, and for country music. Everything about him is all right with me. friendly show – you didn’t think about anything else while you • A highly regarded song or album you’ve never heard: Any were there and you walked out with a smile on your face. You Broadway musical. Not my thing. could really tell he was so excited to be there. And nervous. • An “important” piece of music/band you just don’t get: Jazz. I His voice was cracking at times as he talked. The show was need a lyric and a melody; scatting bugs me. I don’t get it. definitely worth the money anyone would spend to see it.” • An album you played or listened to incessantly: Too many to mention, but one special track is Joss Stone’s “The Chokin’ Kind” CA Helps Stations Connect from The Soul Sessions. The most perfect delivery of a Harlan During the CRS-40 keynote, Seth Godin noted that the Howard classic by a 16-year-old girl from England. She sings it like fragmentation of mass media gives radio stations the opportunity a Mississippi Delta blues diva. to build self-perpetuating communities through “anticipated, personal and relevant” And now we’re offering the service to stations around the country messages. At the time, on a non-exclusive basis. The best part? It’s free. Country Aircheck was Our artist news email is a polished, photo-heavy, twice- rolling out a beta test of a weekly email loaded with consumer-oriented news and product that is now helping information about country artists, with a peek-behind-the-curtain more than 25 stations in feel. Akin to our daily Country Aircheck email but oriented top markets do just that. toward fans, the newsletter is delivered under each station’s own ©2009 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] December 14, 2009 Country Aircheck Weekly Page 3 header for delivery to their loyal listener database each week. BIR th DAY S News, birthdays, new album releases, photos and exclusive Tuesday (12/15) - Doug Phelps, Susan Myers (susan@ direct reporting from events nationwide give stations another nashvillesongwriters.com), Rundi Ream, Kurt Williams tool for connecting with their core listeners. Wednesday (12/16) - Jeff Carson, Joe Carter Among the stations already using the service are KKGO/ Los Angeles, WUSN/Chicago, KSCS/Dallas, KBWF/San Thursday (12/17) - Tracy Byrd, Sharon Skaggs, Duane Propes, Tim Chewning, Tom Banks, Katie Gillon ([email protected]), Francisco, KMPS/Seattle, WKLB/Boston, KYGO/Denver, Christine Smith, J.B. Cloud ([email protected]) WDSY/Pittsburgh, KSON/San Diego, WKIS/Miami, WSIX/ Nashville and the entire Regent chain. Many customize the Friday (12/18) - Cowboy Troy, Cledus T. Judd, Buffy Cooper (buffy. [email protected]), Joe Galante, Rob Hendon content, adding local nformation or linking to the station website. Others deliver the email exactly as produced. Either Saturday (12/19) - Little Jimmy Dickens, Janie Fricke, Anthony Martin, Bill Mayne ([email protected]), Roger Ramsey way, the email appears to be a seamless communication directly ([email protected]), John Sebastian ([email protected]), Kyle from station to listener. And, as noted, it is completely free. Cantrell ([email protected]) Seth Godin saw parallels between the radio and magazine Sunday (12/20) - George Briner ([email protected]), businesses, and Country Aircheck is already helping stations Melissa Pierce, Ronnie Vaughan realize that new reality. Contact Country Aircheck’s Gabrielle Monday (12/21) - Lee Roy Parnell, Brad Warren, Rhean Boyer Graf for details on how your station can participate: 615-320- (Carolina Rain), Doug Johnson, Nina Rossman (conferencecall@ 1450 or [email protected]. View examples at comcast.net) www.countryaircheck/station. Chart Chat Radiothons: WUSN/Chicago raised more than $950,000 during its 19th annual Country Cares For St. Jude Kids radiothon. Congrats to Luke Bryan, Steve Hodges, Shane Allen and the whole Capitol promotion Toy Drive: WXXQ/Rockford, IL collected more than 8,600 staff on earning Bryan’s first No. 1 this week new toys and in excess of $3,000 during its annual 12 Hours of with “Do I.” The song’s ascension also gives Salvation Army Toy Drive.