INTERNATIONAL FEDERATIONS SUMMIT POST EVENT HIGHLIGHTS

12-13 FEBRUARY 2020 LAUSANNE

DELIVERY PARTNERS: IN ASSOCIATION WITH Co-hosted by International Federations Post Summit Report The 3rd International Federations Summit took place on 12th and 13th February in Lausanne, Switzerland- home of the IOC.

Andy Rice The number of delegates was up 470% and the number of Federation representatives COO, Major Events attending was up 520%. We still have some way to go to reach perfection- and thank you International (MEI) everyone for your honest feedback on how to improve- but we are certainly heading in the right direction. The dates for 2021 are 24th and 25th February. We hope to see you there! This report captures the key learnings and, with a unique multi-media approach, gives those who did not attend a glimpse into what they missed; and those who were there, the key presentations to remind them of ‘points to self’ or actions. We are grateful to the co-author of the event, Tom Dielen of World Archery; also for the proactive advocacy of Attila Miszer from Budapest; to Sports Video Group for their support and to our sponsors and stand holders who helped keep the delegate prices low: specifically to ITN Productions, Red Bee Media and HID. Thank you again to all those who attended- especially our esteemed roster of speakers, moderators and panellists- we hope to see you all again in Coventry at the Ricoh Arena for the Major Events Summit: 9th/10th June. Until then, I hope the events you are working on are safer, more efficient and more engaging- thanks to the connections you made and lessons you learned in Lausanne. I hope the report brings back some fond memories, and is a catalyst for you to raise the business development bar…or, more likely, to follow up on that conversation in the bar! Sporting regards, Andy Rice, COO

WELCOME

INTRODUCTION Programme of Events

INTERNATIONAL FEDERATIONS SUMMIT 12TH & 13TH FEBRUARY 2020

IN ASSOCIATION WITH:

DAY 1 OPTIONAL PROGRAMME

Optional tour of Olympic Museum & lunch AM Lunch under delegates own arrangements 14:00 - 14:00 Registration & Networking Briefing by Umbrella Federations - World Archery Excellence Centre Gain an understanding of organisational and support opportunities 14:30 - 16:00 Andrew Ryan, Executive Director, The Association of Summer Olympic International Federations (ASOIF) Ian Logan, Chief Executive Officer, Lausanne 2020 Winter Youth Olympic Games (YOG) Attila Mizser, ports and Venues Director, Budapest and Olympic Modern Pentathlon Gold Medallist, Lessons from the Budapest Urban Games Leadership Consulting Showcase - World Archery Excellence Centre 16:00 - 17:00 Attila Mizser, Sports and Venues Director, Budapest and Olympic Modern Pentathlon Gold Medallist 17:00 - 19:00 Archery Initiation - World Archery Excellence Centre 19:00 - 21:30 Informal Networking Dinner - World Archery Excellence Centre Sponsored by DAY 2 08:30 - 09:00 Formal registration for all delegates 09:00 - 09:20 Setting the scene opening address:Tom Dielen, Geneal Secretary, World Archery View from International Federations The- scope and range of sports competitions, where they are held and what is involved? Moderator: Richard Evans, Director of Tournament, Ticketmaster Alistair Gosling, Founder and CEO, Extreme International 09:20 - 10:00 Scott Over, Commerical Director, World Nicholas Hyett, Technology & Innovation Manager, Fédération Internationale de Volleyball (FIVB) Hilary Atkinson, Olympic Games Director, International Hockey Federation (FIH) Industry Project Panel: Innovations around event delivery support to Federations - An overview of innovative ways to support Federations drive economies of scale. Moderator: Terry Whittock, Managing Director EMEA, Evolv Technolgy 10:00 - 10:30 Tom Roche, Vice President, Parker International Andrew Sharp, CEO, Event Planning Group Luc Faucher, Senior Director at Events & Mobility BU, HID Trusted Mobile Ticketing 10:30 - 11:00 Coffee Break and Networking Destination Level activation when hosting an International Federation eventWhat - are the challenges and opportunities? Moderator: Iain Edmondson, Director of Major Events, International Association of Event Hosts Attila Mizser, Sports and Venues Director, Budapest 11:00 - 11:45 Frank van der Peet, Manager Big Events, City of Hague David Graham, Chief Executive Officer, Oman Sail Neal Coupland, Sports Partnership Director, NEOM

The Opportunities and Threats Provided by OTT Panel curated and chaired by Ken Kerschbaumer, Editorial Director, Sports Video Group 11:45 - 12:30 Craig Hepburn, Head of Digital Marketing, UEFA Steve Russell, Head of OTT & Media Management, Red Bee Media Luis Fuentes, Director of Special Projects, Olympic Channel

12:30 - 12:45 Showcase: A Case Study

12:45 - 12:50 Hurricane Presentation: Chris Green, CEO Etherlive

12:50 - 12:55 Hurricane Presentation: Mike Wainwright, Head of UK Partnerships, AFEX

13:00 - 14:00 Lunch Break Industry Project Panel: Innovative ways for Federations to maximise revenues Moderator: David Norris, Managing Director, Beyond90 Matt Colston, Associate Partner, Sports, Events & Venues Advisory Ernest & Young 14:00 - 14:30 Nigel Geach, Vice Chair, European Sponsorship Association Joaquín Martínez, Senior Director of Projects and Business in , Lagardère Sports Kristian Gotsch, Director - EMEA, Two Circles 14:45 - 14:50 Hurricane Presentation: Terry Waller, Managing Director, Arc :50 - 14:55 Hurricane Presentation: Fanny Loze, General Manager Europe, Cellhire The Events Portal update in Association with Syrox 14:55 - 15:05 Dennis Mills, Chief Executive Officer, Major Events International Julian Wood, Chief Executive Officer, Syrox 15:05 - 15:30 Coffee Break View from the Federations -Past events and future events Moderator: David Lucas, Head of International Federations, Nielsen 15:30 - 16:15 Alexandre Molina, Director of Events, F1 Ignacio Soriano, 3x3 Head of Events and Partnerships, FIBA Basketball Matt Evans, Events Manager, World Rowing Wrap up and Thank You 16:15 - 16:20 Andy Rice, Chief Operating Officer 16:20 - 16:30 Introduction to Drinks Sponsor - ITN Production

16:15 - 17:30 Optional Informal Drinks Sponsored by *PROGRAMME IS PROVISIONAL AT THIS STAGE AND POTENTIALLY SUBJECT TO CHANGE* An understanding of organisational & UMBRELLA FEDERATIONS support opportunities

The importance of organisational and support bodies was highlighted by Executive Director of ASOIF, Andrew Ryan on day one at the World Archery Centre during his opening.

MEDIA RIGHTS CHALLENGES FOR IF’S

TV audience figures hold up, but digital media • Engaging with the modern fan platforms have grown massively. • Digital transformation of media • Evolution of sponsorship How do we make money from digital • E-Sports utilisation consumption?

ANDREW RYAN, ASOIF CLICK HERE FOR PRESENTATION a TO ACCESS THIS PRESENTATION CLICK THE LINK IN THE EMAIL An understanding of organisational & UMBRELLA FEDERATIONS support opportunities Ian Logan, CEO of the Lausanne Winter Youth Games 2020; followed Andrew and discussed the importance of embracing and engaging the local community to make for a successful International sporting event. Ian touched on the importance of creating a great team ethos across all stakeholders; including volunteers, athletes, spectators, officials and sponsors.

In order to be successful it is important for International Games to adapt to local regions; to use and embrace regional knowledge to create an atmosphere amongst the local community that generates pride and engagement.

IAN LOGAN, YOG PRESENTATIONCLICK HERE FOR PRESENTATION a TO ACCESS THIS PRESENTATION CLICK THE LINK IN THE EMAIL An understanding of organisational & UMBRELLALEADERSHIP FEDERATIONS WORKSHOP support opportunities

Attila Mizser was next up to address the floor, the former 1988 Olympic Gold Medalist and Venue Director from the Budapest Urban Games was in attendance to offer lessons from hosting the Urban Games; as well as an interactive leadership consulting showcase.

SPORT: STRATEGIC IMPORTANCE

Quality of life – personal integrity

Increased social capital, community building

Events upgrading and promoting Budapest

ATTILA MIZSER, VD BUDAPEST PRESENTATIONCLICK HERE FOR PRESENTATION a TO ACCESS THIS PRESENTATION CLICK THE LINK IN THE EMAIL WORLD ARCHERY TO ACCESS THE PHOTOS CLICK THE LINK IN THE EMAIL

END OF DAY ONE: SOCIAL

DELIVERY PARTNERS: The scope and range of sports competitions, DAY 2: PANEL ONE opportunities and threats.

Sport and tourism go hand in glove. We want to connect people to Saudi, and sport is at the forefront of that transformation. Our biggest challenge is people; finding the right people to help us achieve our goals.

ALISTAIR GOSLING, CEO EXTREME INTERNATIONAL

We have a number of commercial partners, hosts and stakeholders. It can be challenging at times and often we can have conflict between partners. Some of our biggest challenges are largely political and social, for example plastic bottles and sustainability challenges from key Olympic Tokyo 2020 partners.

SCOTT OVER, FIBA WORLD SAILING WORLD FIVB EXTREME EXTREME

PRESENTATIONS Innovations around event delivery DAY 2: PANEL TWO support to Federations

We are happy to participate in such an important event. HID is investing in innovative security solutions for the Sports event market. It is important to work hand in hand with the Federations around the world as they seek to enhance security and fan engagement at their events.

LUC FAUCHER, CEO SENIOR DIRECTOR HID ANDREW SHARPE, EVG SHARPE, ANDREW LUC FAUCHER, HID FAUCHER, LUC TOM ROCHE, PARKER INT PARKER ROCHE, TOM TERRY WHITTOCK, EVOLV WHITTOCK, TERRY

CLICK HERE FOR PRESENTATION PRESENTATIONS WHAT ARE THE CHALLENGES AND DAY 2: PANEL THREE OPPORTUNITIES?

Our primary aim is to drive immediate inbound tourism through sports event attendees and activity seekers. We want to create a significant economic impact through the sports tourism industry, with the aim Oman will be the leading nation for sports and adventure tourism in the Middle East by 2022.

DAVID GRAHAM, CEO OMAN SAIL

As a brand new city our challenge is how are we going to live in the future, how are we going to approach urban development and architecture to achieve economic goals through sport NEAL COUPLAND, NEOM COUPLAND, NEAL NEOM

Engaging volunteers and cities to create a social legacy is key. Creating a network to encourage people and events to come back to our city is very important. BIG EVENTS, HAGUE CITY HAGUE EVENTS, BIG ATTILA MIZSER, BUDAPEST MIZSER, ATTILA THE OPPORTUNITIES AND THREATS DAY 2: PANEL FOUR PROVIDED BY OTT

Take a human approach to affecting digital transformation. Times are changing and audiences want instant content. NGB’s don’t always have the tech experience, it’s important to identify talent in-house, recruit expertise and bring that talent in-house. Target effective content, if you put disruptive content in front of yours then you’ll lose viewers and engagement.

CRAIG HEPBURN, HEAD OF DIGITAL MARKETING, UEFA CRAIG HEPBURN CRAIG KEN KERSCHBAUMER, SVG KERSCHBAUMER, KEN

Regarding lean back linear content. Learn from major models such as Spotify, 95% of played music is generated from algorithms.

Analyse data and improve. Use feedback and product contribution. Be simple, get to the heart, learn and evolve. STEVE RUSSELL, RED BEE RED RUSSELL, STEVE RED BEE MEDIA BEE RED

CLICK HERE FOR PRESENTATION WORLD ATHLETICS CASE STUDY

ALASTAIR WADDINGTON

DELIVERY PARTNERS: INNOVATIVE WAYS FOR FEDERATIONS TO DAY 2: PANEL FIVE MAXIMISE REVENUES

Rights holders need to get on the front foot and understand the value of their event in order to grow commercial impact. Understanding your consumer in and out of the stadium can be very valuable, sports starts when you step off the plane, not just a stadia experience. Value tourism and increase dollar spend.

MATT COLSTON, SPORTS ADVISORY, EY

Importance of first point of contact. It is important to both cross sell and up sell to capture a bigger audience. Of course it’s valuable to capture data, but it’s more important to understand how to commercialise that data.

JOAQUIN MARTINEZ, LAGARDERE SPORTS

Innovation of sports sponsorship.

Sponsorship has evolved over the last twenty years, there are more partnerships and more opportunities to work with rights holders. If you can extend your core business like Volleyball, then rights holders can expand their offering also. E-sports has a massive impact, fans can feel and touch what the sport is about. NIGEL GEACH, VICE CHAIR, EUROPEAN SPONSORSHIP ASSOCIATION

CLICK HERE FOR PRESENTATION PAST AND FUTURE EVENTS DAY 2: PANEL SIX

It’s important to make participation in real sport as cool as e-sports. You have to evolve and change as a sport, and learn how to become more attractive to your audience.

HILARY ATKINSON, OLYMPIC GAMES DIRECTOR, FIH

There are political factors to spend. Cities need to spend money on other investments, but they must weigh up other factors; the impact events have on generating business, tourism, and total spend in the city.

ALEXANDRE MOLINA, DIRECTOR OF EVENTS, F1

It is important to integrate all modern elements into sport. It’s all about capturing the athlete journey, utilising content to create a real sense of touch and feel of your sport for maximum fan engagement.

MATT EVANS, EVENTS MANAGER, WORLD ROWING

CLICK HERE FOR PRESENTATION POWER OF CONNECTIVITY

DELIVERY PARTNERS: FEEDBACK:

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Great networking, informative sessions and Excellent opportunity for networking and advice the attendee list was of high caliber/relevant to is freely given. ATPIs target market. SURVERY MONKEY FEEDBACK SURVERY MONKEY FEEDBACK

MARIA PEREDO SILVA, BOB O’BRIEN, SOS GLOBAL EXPRESS WORLD CONFEDERATION OF BILLIARD SPORTS

Companies and people attending were high level Good summit, high quality of speakers, great and open for conversation. atmosphere.

JULIAN CHEVALLIER, AEGRAPHICS.TV RYAN MAXWELL, EXTREME INTERNATIONAL

Got some good insights on what is available Good range of IF’s attending. informative on the market, and good ideas being a small presentations and the right amount of federation. networking opportunities.

FRANK VAN DER PEET, MANAGER BIG EVENTS, CITY OF HAGUE LINDSEY IMPETT, LACROSS

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Response: We here at MEI are very sensitive More female representation and more balance to the need for gender balance. We were very between number of Federations represented disappointed at the number of female panellists v industry elements. appreciate this is as the and delegates - it was not for lack of trying! We summitSURVERY is MONKEYin its growth FEEDBACK years. are committed to a deeper strategic approach to improvingSURVERY the number MONKEY of female FEEDBACK representatives HILARY ATKINSON, OLYMPIC GAMES DIRECTOR, in the room and are even considering a discount INTERNATIONAL HOCKEYSPORTS for females, but would that be sexist? We

Speed meet sessions next time would be great. Response: We will get more feedback from the Federations on this - it may be that it is not something that they would be prepared to take ERIC ORENGO, EUFA in.

The programme was very full and I felt that there Response: We pride ourselves on over- should have been more time for some of the delivering. Sometimes we pack in to much sessions in order to maximise the information content. It’s clearly important to get the balance exchange. between presentations, discussions, questions from the floor and networking. We are constantly reviewing this. IGNACIO SORIANO, FEDERATION INTERNATIONAL BASKETBALL EVENT SPONSORS

IN ASSOCIATION WITH

PRESENTING PARTNERS THE MAJOR EVENTS HANDBOOK

Our Annual Handbook is now available. With welcoming comments from Dame Louise Martin DBE, President of the Commonwealth Games Federation. The Handbook also contains featured articles by CEO of the Birmingham 2022 Commonwealth Games Ian Reid, along with many others. Click on the tag below to to view. To be involved in next year’s edition, expression of interest for the limited places should be notified as soon as possible - please email with ‘handbook’ in the subject: DELIVERY PARTNERS: [email protected]

CLICK HERE FOR DIGITAL HANDBOOK 9 - 10 JUNE 2020 MAJOR EVENTS SUMMIT RIOCH ARENA, COVENTRY, UK 2020

FOR ENQUIRES CONTACT Andy Rice: +44 (0) 207 709 2350 [email protected]

DELIVERY PARTNERS: