All you need to know about MotoGP™ Licensing
DORNA SPORTS INTEGRATED INTERNATIONAL EVENT MANAGEMENT
Dorna Sports is the exclusive commercial and television rights holder of the 360° GP Event Management FIM Road Racing World Championship Grand Prix (MotoGP™), along with the Dorna Sports manages all the sporting, commercial MOTUL FIM Superbike World Championship (WorldSBK), the FIM CEV Repsol and media aspects of the MotoGP™ and MOTUL International Championship, Moto America, the Red Bull MotoGP Rookies Cup, FIM Superbike World Championship in-house, with the Asia Talent Cup and the British Talent Cup. its 360-degree event management approach. An experienced multinational team of 280 Founded in 1988, Dorna Sports took over the running of the MotoGP™ Championship fulltime employees, with a further 300 part-time in 1991, which is now heading into its 70th year. Based in Madrid, Spain, with professionals during peak times, are the basis of subsidiaries in Barcelona, Rome, and Tokyo, the company, as a leader in sports Dorna’s continued success. management, marketing, and media, has seen continued growth over the years; expanding its focus on MotoGP™ to other leading motorcycle racing championships The 360-degree method ensures the smooth across the globe. running of events through close working relationships with the FIM, Promoters, The expansion of the Dorna Sports racing portfolio has helped create synergies Manufacturers, Teams, Media Partners, Suppliers throughout all championships in principal markets around the world, aiding not and Circuits the world over. Dorna Sports’ only in the promotion and running of events but also continually attracting and continued success in the commercial viability of developing new riders, manufacturers, and brands. the championship also involves Talent Promotion, Sponsorship, Licencing Rights, Corporate In addition to the fundamental business of racing motorcycles, Dorna Sports also Hospitality; as well as all general Operations. Strong markets Ad-Time; a rotating LED advertising board system used in sports such as relationships have been built through providing the football (soccer), volleyball, baseball, and basketball. Spain and Japan are the core highest quality TV and Media Production, Marketing, markets for Ad-Time. Communications and PR via Digital Content, and well as coordination of Home Video rights and The company’s principal shareholders are funds managed by Bridgepoint Capital Communication matters of each Championship. and The Canadian Pension Plan Investment Board.
SPORTING DIRECTION TALENT PROMOTERS PROMOTION AREA
MEDIA CONTENT OPERATIONS & PRODUCTION
COMMERCIAL SPONSORING MEDIA
DIGITAL LICENSING
CORPORATE COMMUNICATIONS HOSPITALITY & PR
IT & TIMING MARKETING ALL YOU NEED TO KNOW ABOUT LICENSING MotoGPTM DORNA SPORTS
Grand Prix of Qatar * Gran Premio Motul de la República Argentina Red Bull Grand Prix of The Americas Gran Premio Red Bull de España
LOSAIL INTERNATIONAL CIRCUIT TERMAS DE RÍO HONDO CIRCUIT OF THE AMERICAS CIRCUITO DE JEREZ 32,033 167,398 118,826 129,890
HJC Helmets Grand Prix de France Gran Premio d’Italia Oakley Gran Premi Monster Energy de Catalunya Motul TT Assen**
LE MANS AUTODROMO DEL MUGELLO CIRCUIT DE BARCELONA-CATALUNYA TT CIRCUIT ASSEN 204,222 164,418 176,391 161,000
GoPro Motorrad Grand Prix Deutschland NeroGiardini Motorrad Grand Prix von Österreich Monster Energy Grand Prix České republiky** Octo British Grand Prix
SACHSENRING RED BULL RING-SPIELBERG AUTOMOTODROM BRNO SILVERSTONE CIRCUIT 164,801 193,834 201,589 128,400
GP Tribul Mastercard di San Marino e della Riviera di Rimini** Gran Premio Movistar de Aragón Motul Grand Prix of Japan** Michelin® Australian Motorcycle Grand Prix**
MISANO WORLD CIRCUIT MARCO SIMONCELLI MOTORLAND ARAGÓN TWIN RING MOTEGI PHILLIP ISLAND 158,263 113,447 89,501 85,600
Shell Malaysia Motorcycle Grand Prix** Gran Premio Motul de la Comunitat Valenciana
SEPANG INTERNATIONAL CIRCUIT CIRCUIT RICARDO TORMO 166,486 209,707 2,665,806 * EVENING RACE ** UNDER RAIN CONDITIONS 2017 TOTAL ATTENDANCE MotoGP™ THE CHAMPIONSHIP
Inaugurated as the FIM Road Racing Championship Grand Prix, and the oldest catastrophe. Marc Marquez (Repsol Honda Team) is now a six-time World motorsport World Championship in existence, MotoGP™ has been thrilling Champion following the dramatic showdown in Valencia - taking the MotoGP™ title race fans since 1949. Not surprising is that it continuously wins new fans as it for the fourth time in five years. The end of 2015 saw Marquez lose the title of World expands around the globe. Champion for the first, and so far only time, since moving to MotoGP™. This season saw the rider from Cervera retain the Championship take six wins before being Its 18-round season visits a total of 15 countries across five continents, confirmed as Champion with a podium finish in the final round. showcasing the world’s fastest motorcycle racers in three categories comprising of Moto3™, Moto2™, and MotoGP™ Championship – the pinnacle of motorcycle When principal rival in the intermediate Moto2™ class Tom Lüthi (CarXpert racing. Interwetten) was declared unfit following a crash in Sepang, it ensured Franco Morbidelli (EG 0,0 Marc VDS), and his 29-point advantage was enough to secure MotoGP™ features the most technologically advanced and fastest prototype the 2017 title. Next year, Morbidelli graduates into the premier-class, to test his machinery on the planet. Producing over 250hp on a bike that weighs less than skill further alongside crown challenger Lüthi. 160kg, results in 0-100km/h (62mph) acceleration in under three seconds, and top speeds above 350km/h (217mph). Add to this the extreme lean-angles of Taking his tenth win of the year in Moto3™, Joan Mir (Leopard Racing) not only over 60-degrees from the vertical, and braking forces more than 1.5G, holding on clinched the World Championship but became the first rider since Marc Marquez with just hands and feet, and it’s clear to see why the riders’ exploits are beyond to take ten victories in one season racing the lightweight class. Mir now has 11 comprehension. wins over two seasons season - making him the rider with the most victories in Moto3™ since its introduction in 2012. The 2017 season was another master-class in MotoGP™ racing, as four contenders spent a gripping 18 Grands Prix with marginal points between the crown or
Media Coverage A total of 207 countries and territories received live or Great Britain with Cal Crutchlow, and Australia with Jack Out of the 18 Grands Prix on the 2017 calendar, 15 once same-day-delayed programming of the 18 Grands Prix held Miller. The biggest change however is being seen in the more attracted crowds of well over 100,000 spectators in 2017, with total broadcast hours reaching 28,192. A total talent of tomorrow. Support classes are continually (Argentina, Austin, Jerez, France, Mugello, Catalunya, Assen, of 8,934 media representatives from 65 countries attended unearthing Grand Prix winners from countries such as Sachsenring, Brno, Austria, Silverstone, Misano, Aragón, the GPs, with an average of 496 media staff attending each Switzerland with Thomas Luthi, Portugal with Miguel Sepang and Valencia). event. These ever-increasing figures underline the success Oliveira, and Japan’s Takaaki Nakagami. and continued growth interest in MotoGP™ around the world. In a country with an amazing history dedicated to motorsports, The pull of the MotoGP™ is represented by the diversity the Gran Premio Motul de la Comunitat Valenciana in Valencia A Global Market in the nations competing across the three classes of the drew the biggest crowd of the year with 209,707 spectators, MotoGP™ travels the world, with the world in tow! It brings 2017 Championship, including: Argentina, Australia, Belgi followed by the French GP in Le Mans. the motorcycle racing show to all, as well as featuring the um, Colombia, Czech Republic, Finland, France, Germany, very best riders from world. Indonesia, Ireland, Italy, Japan, Malaysia, the Netherlands, Portugal, Spain, South Africa, Switzerland, Thailand and the UK. Spain and Italy feature highest on the list, with numerous World Champions past and present lining the grid, the Big crowds consistently attend Grand Prix events around likes of Marc Marquez, Jorge Lorenzo, Maverick Viñales and the world, with over 2.5 million spectators heading to the Valentino Rossi – to name only a few. However, the recent track in 2017 to watch MotoGP™. years have also seen a re-emergence of talent from
JAPAN · TWIN RING MOTEGI
USA · CIRCUIT OF THE AMERICAS THAILAND · CHANG INTERNATIONAL CIRCUIT
MALAYSIA · SEPANG QATAR · LOSAIL
AUSTRALIA · PHILLIP ISLAND ARGENTINA · TERMAS DE RÍO HONDO
THE NETHERLANDS · TT CIRCUIT ASSEN
GERMANY · SACHSENRING GREAT BRITAIN · SILVERSTONE CZECH REPUBLIC · BRNO
FRANCE · LE MANS
AUSTRIA · RED BULL RING - SPIELBERG
ITALY · MISANO
ITALY · MUGELLO SPAIN · MOTORLAND ARAGÓN SPAIN · BARCELONA-CATALUNYA
SPAIN · VALENCIA
SPAIN · JEREZ ALL YOU NEED TO KNOW ABOUT LICENSING MotoGPTM MEDIA PRODUCTION AND DISTRIBUTION
Produced in High Definition, Dolby 5.1 format, Dorna’s live International Programme Feed at every Grand Prix uses more than 150 High Definition cameras, including fixed cameras, in-house developed OnBoard cameras, a Helicam, RF cameras, and high-speed cameras providing ultra-slow-motion images at up to 2,500 frames per second.
Live Programming Available at Every Grand Prix Dorna produces over 15 hours of live programming from each Grand Prix with coverage of every Free Practice, Qualifying Practice and the Races of all three categories (with English commentary available).
As well as fully produced live coverage, Dorna also provides daily news and highlights feeds which are distributed after the final session of the day: · Daily news feeds from each day of the Grand Prix · 10’ daily highlights feed each day with footage and interviews
MotoGP™ Second Screen Alongside the International Programme Feed, Dorna also delivers additional live feeds for use in Second Screen applications to bring never before seen camera angles of this exciting sport. OnBoard Cameras, including the new 360 cameras, a Helicam, Live Timing, and Live Tracking feed are available to audiences wishing to delve even deeper into the heart of the MotoGP™ action.
Audience Dorna’s live television programming reaches 207 nations across all five continents, thanks to broadcast agreements with media partners in every key territory. During the 2017 season, a total of 28,192 hours of Grand Prix television coverage were broadcast, as fans witnessed the triumph of Marc Marquez as he claimed his fourth MotoGP™ title.
2018 BROADCASTERS MEDIA FIGURES
COUNTRIES REACHED (RECEIVING LIVE TV SIGNAL) TOTAL AUDIENCE 2017 SEASON 207 RECEIVING LIVE SIGNAL 427 M 18 RACES COUNTRIES REPRESENTED BY MEDIA PERSONNEL 65 (Average of 496 per GP) HOMES REACHED VIA CONTINENTAL NETWORKS
TOTAL BROADCASTED HOURS TOTAL MEDIA REPRESENTATIVES TOTAL SPECTATORS ATTENDANCE AT THE CIRCUIT 28,192 8,934 HOURS
40% (3,594) 2.66 ARE TV PERSONNEL MILLION
Source: Nielsen Sports ALL YOU NEED TO KNOW ABOUT LICENSING MotoGPTM LICENSING MotoGP™
MotoGP™ captures the attention of millions Over 70 MotoGP™ licensees, many of them worldwide with its spectacular action and long-term partners, cater for a wide fan base unrivalled excitement. Its unique combination with a wide variety of product categories. of speed, power, technology, skill and innovation MotoGP™ products are available online at the OFFICIAL PROGRAM $10 www.circuitoftheamericas.com inspires fans of all generations, regardless Official MotoGP™ Store and in both specialised of whether they are bikers or not. This makes motorcycle stores, as well as high street stores licensing one of the most powerful and cost- across the world. Collections are updated every effective methods of brand extension. year with new images and designs in order RED BULL GRAND PRIX OF THE AMERICAS 2018 to live up to our fans’ expectations and each market’s requirements.
01 NEW Austin Cover + Spine_DC 2.indd 1 23/03/2018 10:47
ALL YOU NEED TO KNOW ABOUT LICENSING MotoGPTM
Dorna also works with a number of Licenses manufacturing products designed for the MotoGP™ World Championship future generation of fans. Colourful logos and designs compliment the increasingly large range of MotoGP™ products available to sport’s youngest followers in the Toys, Interactive Games, Stationery and Children’s apparel categories.
ALL YOU NEED TO KNOW ABOUT LICENSING MotoGPTM OFFICIAL WEBSITE
Available in six languages, motogp.com provides Live Online and OnDemand Video in High-Definition, plus news, photos, official results and historical statistics, interviews, special features and much more, providing extensive coverage of every Grand Prix. Brazil Japan 531,242 803,147 Australia Italy 830,096 3,090,512
Germany 918,915
Indonesia 1,436,313 TOP 10 COUNTRIES Spain VISITS 2017 70M 2,794,942 UNIQUE VISITORS 24M United States PAGES VISITED 208M 1,818,142
SOURCE: GOOGLE ANALYTICS United Kingdom France 2,160,937 2,079,040 MotoGP™ STORE
The official MotoGP™ e-store is fully integrated in www.motogp.com and offers a wide variety of official MotoGP™ products that are updated on a regular basis. This sales channel is the perfect platform for MotoGP™ licensees to be able to target the “core” MotoGP™ fan base that is constantly growing on www.motogp.com
The official e-store is also actively promoted through all the MotoGP™ social networks and benefits from increased exposure during the peaks for the Grand Prix events.
Indonesia 2.39% Netherlands 2.17% Australia 2.60% Japan France 3.48% 18.51%
Germany 3.62%
United States 7.53% TOP 10 COUNTRIES
Italy Spain 7.88% 12.70%
UK 11.51%
VISITS 2017 1,816,032 UNIQUE VISITORS 1,125,115 PRODUCT REFERENCES +850
JANUARY - DECEMBER 2017 SOURCE: GOOGLE ANALYTICS ALL YOU NEED TO KNOW ABOUT LICENSING MotoGPTM SOCIAL MEDIA
MotoGP™ keeps the sport’s growing global fan base fully up-to-date with all the developments on the race track and around the paddock via YouTube, Facebook, Twitter and Instagram.
SOCIAL MEDIA 2.4M 1.3M 5.1M 12.8M FOLLOWERS SUBSCRIBERS FOLLOWERS FANS
VIDEOVIEWS WEB 1.069M 70M 24M VISITS UNIQUE USERS
ENGAGEMENT 340M 208M PAGES VISITED
REACH 6.183M
UK 434,364 France USA 397,303 326,278
India Italy 739,689 Thailand Spain 1,169,473 352,141 497,179 Malaysia 551,417
Indonesia 3,597,803 Brazil 449,815 More than 10 Million More than 1 Million More than 100.000 Less than 100.000
WEBSITE VISITS 2017 FACEBOOK FANS 70,000,000 12,800,000 2018 Calendar
DATE GRAND PRIX CIRCUIT
March 18th GRAND PRIX OF QATAR* LOSAIL INTERNATIONAL CIRCUIT
April 8th GRAN PREMIO MOTUL DE LA REPÚBLICA ARGENTINA TERMAS DE RÍO HONDO
April 22nd RED BULL GRAND PRIX OF THE AMERICAS CIRCUIT OF THE AMERICAS
May 6th GRAN PREMIO RED BULL DE ESPAÑA CIRCUITO DE JEREZ
May 20th HJC HELMETS GRAND PRIX DE FRANCE LE MANS
June 3rd GRAN PREMIO D’ITALIA OAKLEY AUTODROMO DEL MUGELLO
June 17th GRAN PREMI MONSTER ENERGY DE CATALUNYA CIRCUIT DE BARCELONA- CATALUNYA
July 1st MOTUL TT ASSEN TT CIRCUIT ASSEN
July 15th MOTORRAD GRAND PRIX DEUTSCHLAND SACHSENRING
August 5th MONSTER ENERGY GRAND PRIX ČESKÉ REPUBLIKY AUTOMOTODROM BRNO
August 12th eyetime MOTORRAD GRAND PRIX VON ÖSTERREICH RED BULL RING - SPIELBERG
August 26th GoPro BRITISH GRAND PRIX SILVERSTONE CIRCUIT
September 9th GRAN PREMIO OCTO DI SAN MARINO E DELLA RIVIERA DI RIMINI MISANO WORLD CIRCUIT MARCO SIMONCELLI
September 23th GRAN PREMIO MOVISTAR DE ARAGÓN MOTORLAND ARAGÓN
October 7th PTT THAILAND GRAND PRIX CHANG INTERNATIONAL CIRCUIT
October 21st MOTUL GRAND PRIX OF JAPAN TWIN RING MOTEGI
October 28th MICHELIN® AUSTRALIAN MOTORCYCLE GRAND PRIX PHILLIP ISLAND
November 4th SHELL MALAYSIA MOTORCYCLE GRAND PRIX SEPANG INTERNATIONAL CIRCUIT
November 18th GRAN PREMIO MOTUL DE LA COMUNITAT VALENCIANA CIRCUIT RICARDO TORMO
* Evening race Dorna Sports S.L. Narcís Monturiol, 2 [email protected] 08960, Sant Just Desvern Tel. +34 934 738 494 www.motogp.com Barcelona - Spain Fax +34 934 738 154 www.dorna.com