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Comfort Food Week Recap

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Comfort Food Week Recap RECAP JanuaryJanuary 17th-26th OUR COMPREHENSIVE PLAN CONTRIBUTED TO THE SUCCESS OF THE 2020 CONCORD COMFORT FOOD WEEK . Restaurant Participants Events 38 Restaurants Chamber Mixer 3 Hotels Wine & Cheese Reception 1 Brewery 10 Pop-Up Events COLLATERAL 300 Posters 500 Rack Card 500 Flyers 42 Window Clings SIGNAGE / OUTDOOR ADVERTISING • City Pole Banners: 8 • Todos Santos Plaza: 8 • The Veranda Digital Billboard: 3 Million Views 1700 Coupon Sheets Printed & Distributed HOTEL REPORT Hilton: Hosted the Influencer Party, 8 Influencers Visited, 8 hotel nights booked Crowne Plaza: $3000 + in Comfort Food Week Sales, 1 Featured Blog on Chef Derek Elam Clarion: Participation at LIDO Bar & Grill, 1 Influencer During Karaoke Night DONUT DELIVERY The Visit Concord Team Delivered 10 Dozen Donuts & Coffee to Local Fire Stations & The Concord Police Station during Comfort Food Week EMAILS WEBRHSD • Visit Concord Event e-Blast: 6 • Event Page: 11,002 Views 43.5% Open Rate | 23,378 Total Emails Sent • Specials Page: 5,716 Views • Visit Concord Monthly e-Newsletter: 3 • Pop-Up Event Page: 1,640 30% Open Rate | 8,886 Total Emails Sent • Coupon Page: 360 Views • Concord Chamber of Commerce e-Newsletter: 5 • 3 Blogs: 623 Views 28% Open Rate | 6,000 Total Emails Sent • Chef Derek Elam Feature: 242 Views SOCIAL MEDIA MEDIA COVERAGE Visit Concord • 2 Press Releases to 44 Media Outlets Hashtags: #ConcordCFW2020 • KKDV Radio Interview (January 27) #ConcordLove o 195K Listenership • KRON4 TV Interview (January 28) Facebook Event: in LinkedIn: • 53.4K People Reached • 341 Reached o 37K Households View • 2K Page Responses • 12 Engagements • KKDV 30X: 30 spots • Spent $212 total • Clayton/Concord Pioneer 1/8 Page Ad • The Foodie Chap/KCBS Facebook Posts: Twitter: o 13.4K Followers • 12K People Reached • 5.7K Impressions • 746 Engagements • 103 Engagements Instagram: DIGITAL • 5,464 Reached with Organic Posts • Eventful • 413 Engagements • Visit California • Yelp • 98.1 The Breeze • 85 Instagram Stories • Concord Patch • iHeart Radio 80s/KKSF • 20,670 Reached through Stories • Clayton/Concord • Q102/KRBQ Radio Pioneer Instagram Influencers: • 95.7 The Game • Diablo Gazette • 99.7 Movin' • 8 Influencers Used: • Danville/San • 107.7 The Bone o 145,248 Total Reached with Organic Posts Ramon Express • KGO 810AM o 2,046 Engagements • Funcheap • KSFO 560AM • Diablo Dish • KKDV Social Media PARTNERSHIPS Diablo Gazette: • 4 Page Spread • Article by Elaine • 2 pages of coupons & specials o 15K Circulation YELP: • Local Yelp Sponsorship: City of Concord o 660,000+ subscribers • 1 Instagram Post on @YelpEastBay • 2 Instagram Stories 9,505 Followers | 3 Posts | 126 Engagements • Instagram Coverage 3,900 Followers | 1 Posts | 48 Engagements • Yelp Collection Feature 2,824 Followers | 2 Posts | 10 Engagements.
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