COMPANY PRESENTATION WORKPOINT ENTERTAINMENT PUBLIC COMPANY LIMITED WORKPOINT’S BUSINESS OVERVIEW
2 MAJOR DEVELOPEMENT
1989 2003 - 2004 2005 - 2006 2007 - 2008 2011 - 2013 2014
. Founded by . Expanded the . Entered into . Expanded the . Expanded . Acquired Mr. Phanya business into the JV business into the business Digital TV Nirunkul the publishing partnership • Concerts/ into Satellite License and Mr. business in with many Showbiz TV . Moved Prapas 2003 groups of • Event . “Workpoint “Workpoint Chonsarano . Converted the media Marketing TV”, first TV” from n in 1989, company professionals Satellite TV, broadcasting with the status from and expanded started under aspiration limited the business broadcasting Satellite TV to be the company to into various in Feb 2012. License to leading TV Public media sectors . Second Digital TV production Company and • TV drama/ Satellite TV License company listed in the SITCOM “CH6” in May named which can Stock • Movies 2013. WORKPOINT create the Exchange of • Animation CREATIVE TV high quality Thailand in • Sound (FREE TV) TV shows 2004 Studio
3 WORKPOINT’S BUSINESS STRUCTURE
MAIN CURRENT BUSINESS NEW BUSINESS
TV MEDIA EVENT SHOWBIZ DIGITAL TV FREE TV TV PRODUCTION . Concerts & . Ads Sale from . Ads Sale from . TV Production Shows produced FREE TV channel TV programs by WORKPOINT by WORKPOINT operated under owned by GROUP for 3rd GROUP DIGITAL TV WORKPOINT parties. LICENSE GROUP Revenue broadcasting in received in . Under the other FREE TV Lump Sum process of channels Amount application SATELLITE TV EVENT ORGANIZE MOVIE submission . Ads Sale from . 3rd party events . FILM production Satellite TV organized by by WORKPOINT . Expect to launch channel WORKPOINT GROUP for its 1 April 2014 operated by GROUP own movies and WORKPOINT 3rd parties GROUP movies.
4 COMPANY GROUP STRUCTURE TV Production Satellite TV 50% Freesize Broadcasting Co., Ltd. Toh Gloam Co., Ltd. 60% Publishing Bang Fai Studio Co., Ltd. 60% 100% Work Point Publishing Co., Ltd.
Flagship Entertainment Co., Ltd. 50% Animation 60% It-ti-rit House Co., Ltd. Six Degree Production Co., Ltd. 80%
Movie Digital TV Workpoint Pictures Co., Ltd. 100% THAI BROADCASTING Co., Ltd. 100% Paid Up Capital : 257 MB Sound Studio Event 60% Ground Co., Ltd. BANGKOK EXHIBITION Co., Ltd. 100%
Theatre Record Label Business
SIAM GANESHA Co., Ltd. 100% 100% DO A DOT ART MAKER Co., Ltd.
5 PHILOSOPHY & CORE STRATEGY
Workpoint’s Philosophy
“With the great creativity and innovation, Workpoint aspires to be the leader in the Entertainment and Media industry in Thailand and South East Asia”
Workpoint’s Core Strategy
• Create & Develop Good Contents • Maintain the best quality
6 ADVERTISING SPENDING
7 ADVERTISING SPENDING : JAN - DEC
2012 2013 Million Baht 0.2%
113,940 114,114
1.7%
69,249 68,105
-10.3% 0.5% -5.6% -8.3% 13.3% 53.5% -11.8% -0.4% 15,260 15,183 7,466 6,335 4,969 4,150 3,355 2,452 6,360 7,907 2,733 878 5,595 4,526 2,961 572
TV RADIO NEWSPAPER MAGAZINE CINEMA OUTDOOR TRANSIT IN-STORE INTERNET Total
Source : AGB Nielsen Media Research 8 ADVERTISING SPENDING : JAN – DEC
ADVERTISING SPENDING : ALL MEDIA & TV % ADS SPENDING IN 2013
Unit : MB 2.1% 0.8% TV OTHER 2.9% 3.6%
2013 69,249 44,864 114,113 1.7% 6.5% 2012 68,105 45,835 113,940 4.4% 9.4% 2011 62,238 42,525 104,762 13.4% 2.4% 60.7% 2010 60,766 40,242 101,008 14.8% 5.6% 2009 52,934 37,407 90,341 3.51% 90,054 2008 51,139 38,915 -4.4% TV Radio Newspaper 2007 53,493 38,619 92,112 Magazines Cinemas Outdoors
(10,000) 10,000 30,000 50,000 70,000 90,000 110,000 130,000 Transit In store Internet
Source : AGB Nielsen Media Research 9 DIGITAL TV INFORMATION
10 DIGITAL TV DIGITAL TV composes of 48 Channels divided in 3 main categories. WORKPOINT held SD VARIETY LICENSE under COMMERCIAL category.
Non Commercial 24 Commercial Channels
PUBLIC CHILDREN NEWS SD VARIETY HD VARIETY 12 CHANNELS 3 CHANNELS 7 CHANNELS 7 CHANNELS 7 CHANNELS
COMMUNITY SERVICE 12 CHANNELS
11 DIGITAL TV : FREE TV
FREE TV shifts from 6 Channels (Terrestrial Analog) to 48 Channels . 6 Analog Channels will no longer FREE TV and MUST CARRY rule will not be applied on them
ANALOG : TERRESTRIAL DIGITAL TV : FREE TV : MUST CARRY : ALL PLATFORMS
12 NBTC’S DIGITAL TV PLAN
Terrestrial Digital TV NETWORK EXPANSION starts in APRIL 2014
6 JAN 14 JAN 14 FEB 14 MAR 14 APR 14 MAY 14 JUNE 14 DEC 14
.NBTC .Digital TV .Digital TV .NBTC NBTC’S NETWORK EXPANSION PLAN endorsed winning winning issues 24 Bidders Bidders Digital TV 4 areas 3 areas 4 areas Digital TV successful selected paid 1st licenses. Bangkok, Ubon Singburi, network bidders of channel payment Nakhonrat ratchathani, Sukhothai, Digital TV numbers (1/6 cover 70% chasima, Suratthani, Khonkaen, channels payment) - 80% of Chiang-Mai, Udonthani Rayong Thaland Songkhla
Terrestrial Digital TV will cover 11 areas, more than 50%, or 10 million households with in JUNE 2014 and 70% - 80% or 18 million households within DEC 2014
Source : NBTC 13 HOW PEOPLE WATCH TV Based On AC Nielsen , 65% of Thai people watch TV thru either CABLE or SAT. PSI has market share of 8.6 million households . *However, as recorded by PSI, they have sold over 15 million set top boxes to 14 million households (MHH)*. All of them are still used by set top box owners.
ALL PLATFORMS : 22.6 MHH : AUG 2012 SATELLITE TV BREAKDOWN : 12.3 MHH : AUG 2012 ANALOG TERRESTRIAL SATELLITE CABLE TRUE 7% MHH : Million Households PSI 4% 14% 8% 1% 9% RS 25% 10% 9% GMM 25% 1% 70%* TRUE Other 16% 61% 46% 31% 22% CABLE TV BREAKDOWN : 2.3 MHH : AUG 2012
14% Local Cable+CTH 37% 36% 34% 35%
TRUE 86% BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)
Source : AGB Nielsen Media Research 14 HOW PEOPLE WATCH TV Digital TV : Cover 82%, or 16 million households within JUNE 2014 Digital TV : Cover 88% or 18 million households within DEC 2014
DTT TV COVERAGE : JUNE 2014 : 82% DTT TV COVERAGE : DEC 2014 : 88%
MHH : Million Households MHH : Million Households ANALOG TERRESTRIAL SATELLITE CABLE TRUE
4% 8% 1% 9% 25% 10% 25%
16% 1 61% 82% 1 88% 46% 31% 22%
3 37% 2 36% 34% 35% 2
BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)
Source : AGB Nielsen Media Research 15 HOW PEOPLE WATCH TV
Based on NBTC plan and as the application of MUST CARRY RULE, within DEC 2014, 88% of people will be able to watch DIGITAL TV Channels thru CABLE, SATELLITE or DIGITAL TERRESTRIAL.
12% 12% 9% 10%
23%
46% 88%
TRUE CABLE DIGITAL ANALOG SATELLITE DIGITAL TERRESTRIAL ANALOG TERESTRIAL
Source : AGB Nielsen Media Research , Company Analysis 16 HOW PEOPLE WATCH TV As number of FREE TV increase, channel arrangement will become an important factor to get the viewership as channel 1 – 10 on CABLE & SATELLITE will be arranged freely by each SET TOP BOX operator. REGULATION ON CHANNEL ARRANGEMENT CHANNEL ARRANGEMENT SET TOP BOX (TERRESTRIAL DIGITAL TV) • Channel 1 – 12 Pubic • Channel 13 – 15 Children • Channel 16 – 22 News • Channel 23 – 29 Variety SD • Channel 30 -36 Variety HD
CHANNEL ARRANGEMENT SET TOP BOX (CABLE & SATELLITE) • Channel 1 – 10 Arranged by SET TOP BOX operator • Channel 11 – 46 Public and Commercial DTT TV channels • Cable & Satellite Channel Others
Source : NBTC 17 CHANNEL IN TERRESTRIAL SET TOP BOX
SET TOP BOX (TERRESTRIAL DIGITAL TV)
24 Commercial Channels
CHILDREN NEWS SD VARIETY HD VARIETY 3 CHANNELS 7 CHANNELS 7 CHANNELS 7 CHANNELS
13 16 23 30
17 24 31 14 18 25 32 15 19 26 33
20 27 34 21 28 35
22 29 36
18 CHANNEL IN SAT/CABLE SET TOP BOX
SET TOP BOX (SAT/CABLE DIGITAL TV)
24 Commercial Channels
CHILDREN NEWS SD VARIETY HD VARIETY 3 CHANNELS 7 CHANNELS 7 CHANNELS 7 CHANNELS
23 26 33 40
27 34 41 24 28 35 42 25 29 36 43
30 37 44 31 38 45
32 39 46
19 BEHAVIOR OF THAI PEOPLE
TV is always the main media consumption of Thai People
MEDIA CONSUMPTION OF THAI PEOPLE 2008 2013 Unit : Hours / Week
TABLET/SMARTPHONE INTERNET TV TABLET/SMARTPHONE INTERNET TV
33 79 MOTHER AGE OVER 25 8 MOTHER AGE OVER 25 21 95 98
44 81 ALL GENDER AGE 25 - 39 16 ALL GENDER AGE 25 - 39 30 95 97
59 90 ALL GENDER AGE 15 - 24 36 ALL GENDER AGE 15 - 24 58 96 96
Source : AGB Nielsen Media Research 20 BEHAVIOR OF THAI PEOPLE IN BANGKOK Time 4 METROPOLIAN AREA WEEKDAYS 5 WEEKEND 6 Game Show (6.0 , 55%) 7 Thai Drama (4.6 , 51%) Cooking (4.0 , 84%) 8 Thai Movie (4.2 , 35%) News analysis (3.2 , 33%) 9 International Boxing (3.9 , 40%) 10 Sit-Com (5.9 , 52%) 11 Game Show (6.0 , 48%) Documentary : General (4.1 , 87%) 12 Talent Show (4.6 , 34%) Thai Drama (3.9 , 48%) Korea Drama (4.0 , 45%) 13 Cooking (4.7 , 85%) 14 Talent Show (6.0 , 38%) Thai Boxing (4.7 , 52%) 15 Kid Talent Show (4.5 , 33%) Thai Drama (3.8 , 42%) 16 News analysis (3.7 , 40%) 17 Thai Drama (7.1 , 50%) Talent Show (7.9 , 45%) 18 Variety (5.1 , 79%) Thai Drama (7.7 , 48%) News analysis (4.5 , 78%) 19 News (6.4 , 58%) 20 Thai Drama (8.0 , 38%) 21 Talent Show (12.8 ,72%) News (7.5 , 63%) 22 Thai Drama (8.7 , 39%) News analysis (7.3 , 81%) 23 News analysis (7.6 , 81%) 0 Thai Drama (9.3 , 39%) Thai Drama (10.2 ,41%) 1 Talent Show (3.9 , 34%) News analysis (2.9 , 50%) Variety (2.9 , 42%) 2 International Movie (2.6 , 33%) 3 Source : AGB Nielsen Media Research 21 BEHAVIOR OF THAI PEOPLE IN UP-COUNTRY Time 4 WEEKDAYS 5 WEEKEND 6 Thai Drama (3.6 , 37%) 7 Thai Drama (5.2 , 50%) Game Show (3.3 , 49%) 8 Thai Movie (4.3 , 36%) International Movie (2.3 , 32%) 9 International Movie (3.9 , 34%) 10 Thai Drama (3.6 , 37%) 11 Thai Boxing (4.0 , 43%) Game Show (3.3 , 49%) 12 Healthy (3.8 , 77%) International Movie (2.3 , 32%) Documentary : Life (3.7 , 41%) 13 Cooking (3.5 , 84%) 14 Thai Boxing (8.2 , 35%) Thai Drama (3.3 , 34%) 15 Game Show (4.6 , 43%) Documentary : General (3.2 , 88%) 16 Talent Show (3.9 , 28%) 17 Thai Drama (10.6 ,47%) Thai Drama (15.3 ,55%) 18 News (7.1 , 57%) News (9.4 , 56%) Variety (7.0 , 74%) 19 Talent Show (5.1 , 32%) 20 Thai Drama (12.7 ,44%) 21 Thai Drama (14.0 , 45%) News (11.5 ,62%) 22 News (11.8 , 64%) Variety (5.9 , 58%) 23 Talent Show (8.2 , 66%) 0 Thai Drama (9.3 , 36%) Thai Drama (9.2 , 37%) 1 Talent Show (3.1 , 35%) Thai Boxing (3.2 , 33%) Thai Boxing (3.1 , 59%) 2 News analysis (1.7 , 49%) 3 Source : AGB Nielsen Media Research 22 TV ADVERTISING SPENDING Advertising spending on entertainment increases significantly
ADVERTISING SPENDING BY TYPE OF PROGRAM 2012 2013
11 % 12%
40% 36% 27% 24%
25% 25%
DRAMA NEWS ENTERTAINMENT OTHER DRAMA NEWS ENTERTAINMENT OTHER
Source : AGB Nielsen Media Research 23 TV ADVERTISING SPENDING
TOTAL
84,402 89,300 77,758
63,266 FREE TV 68,105 69,249 60,766
15,153 SAT/CABLE/DTT 9,653 2,500
2011 2012 2013 2014 F
TV : Total TV : BEC,MCOT,CH.5,CH.7,NBT TV : Satellite/Cable
Source : AGB Nielsen Media Research, Media Agency Association Thailand 24 WORKPOINT CREATIVE TV WORKPOINT TV TO WORKPOINT CREATIVE TV
1 APRIL 2014
SATELLITE / CABLE TO SATELLITE / CABLE / TERRESTRIAL
WORKPOINT TV will shift from SAT/CABLE Channel to FREE TV broadcasting on all platforms
26 WORKPOINT TV RANKING WORKPOINT TV has always been in TOP POSITION IN ALL AGES & ALL AREAS
ALL AGE 4 + : DEC 13 ENTERTAINMENT VARIETY : ENTERTAINMENT VARIETY : GREATER BANGKOK : DEC 13 UPCONTRY URBAN : DEC 13 1 BOOMERANG 1 MIRACLE 1 MIRACLE 2 CH 8 2 STAR MAX 2 SABAIDEE 3. WORKPOINT TV 3. WORKPOINT TV 4 SARANAIR 4 CH 8 5 GREEN 5 SARANAIR 3. WORKPOINT TV 6 CH 6 6 CH 6 7 STAR MAX 7 GREEN 4 M CHANNEL 8 ONE 8 SUN 9 ZAA 9 ONE 5 MIRACLE 10 SUN 10 ZAA PSI DATA : ALL AGES : DEC 13 6 CH 8 ENTERTAINMENT VARIETY : UPCONTRY RURAL : DEC 13 INCLUDE EXISTING ANALOG TV 7 CARTOON CLUB 1. WORKPOINT TV 1 CH 3 (BEC) 2 CH 8 2 CH 7 8 MONGKOL 3 MIRACLE 3 BOOMERANG 4 CH 6 4 BLUESKY 9 GANG CARTOON 5 STAR MAX 5 ASIA UPDATE 6 K CHANNEL 6 CH 9 (MCOT) 10 T NEWS 7 S CHANNEL 7 CH 5 8 SUN 8 MEDIA NEWS 9 ZAA 9 CH 6 10 SARANAIR 10. WORKPOINT TV Source : AGB Nielsen Media Research, PSI 27 HOW TO WATCH WORKPOINT CREATIVE TV WORKPOINT CREATIVE TV can be watched ON all platforms
1. ANTENNA 2. SATELLITE (C- BAND , KU BAND)
ANTENNA SET TOP BOX TV SAT DISH SET TOP BOX TV
3. CABLE (FIBER OPTIC) 4. INTERNET, PC, TABLET, SMART PHONE
CABLE SET TOP BOX TV
28 CHANNEL ARRANGEMENT WORKPOINT CREATIVE TV is in all platforms and is Default Channel in PSI CH. 1 CH 1 CH 23 CH 33 SATELITE/CABLE SET TOP BOX
PSI SET TOP BOX
OTHER SET TOP BOX
TERESTRIAL SET TOP BOX
29 PROGRAMS IN 2014
PROGRAM PROPORTION
Varity/Gameshow Drama Series News
NEW PROGRAM : 8 HOURS
20% IMPORTED CONTENT : 4 HOURS 25% 55% WORKPOINT CLASSIC : 4 HOURS
RE – RUN NEW PROGRAM : 8HOURS (MOSTLY AFTER MIDNIGHT)
30 PROGRAMS IN 2014
VARITIES SHOWS SEASONAL PROGRAMS
GAME SHOWS DRAMA SERIES NEWS
SPORT EVENTS FAMILY PROGRAMS
INTERNATIONAL PROGRAMS
31 PRIVATE PLACEMENT
35 PRIVATE PLACEMENT
DETAILS OF PRIVATE PLACEMENT
. INVESTOR DENTSU MEDIA (THAILAND) LIMITED
. INVESTMENT TYPE PRIVATE PLACEMENT
. OFFER PRICE 22.3900 Baht per share *
. NO. of SHARES 8,932,559 Shares
. SUBSCRIPTION DATE Within 4 JUNE 2014
. LOCK- UP PERIOD 12 Months
* The offer price is not lower than 90% of the market price calculated in accordance with Notification of the Office of the Securities Exchange Commission Sor. Jor. 39/2551 RE: Calculation of Offer Price and Market Price Approach with Issuing New Share at Low Price
36 DENTSU MEDIA (THAILAND) LIMITED
DENTSU MEDIA (THAILAND) LIMITED : 30 years experience in Thailand 100% owned by Dentsu Inc.
. Dentsu Inc. is world’s No.1 core agency brand . Media business is core competence of Dentsu Inc.
A Part of Dentsu Group in Thailand
37 DENTSU MEDIA (THAILAND) LIMITED
DENTSU’S WORLDWIDE NETWORK:
38 DENTSU MEDIA (THAILAND) LIMITED
NO. 1 IN GLOBAL MARKET:
39 DENTSU MEDIA (THAILAND) LIMITED
TOP 5 IN LOCAL MARKET: RANK AS NO 2 AS DENTSU AEGIS NETWORK
6
40 DENTSU MEDIA (THAILAND) LIMITED
DENTSU MEDIA THAILAND IS LEADING THE WAY IN BRING VARIOUS QUALITY CONTENTS
41 DENTSU’S CONTENT
42 CONTENT PROJECTS WITH WORKPOINT TV PROGRAM DEVELOPMENT TV Program Development by utilizing Japanese TV format
Local reproduction of popular Japanese “medical” variety show
43 CONTENT PROJECTS WITH WORKPOINT INNOVATIVE PROGRAM SECTION DEVELOPMENT “ AKB48 YES OR NO “ Section in “LUANG LAB UP LOAD”
“LOVE LOVE TRAIN” Section in “LUANG LAB TAB TAEK”
41 44 CONTENT PROJECTS WITH WORKPOINT SPORT EVENTS/PROGRAMS
VOLLEYBALL WOMAN WORLD CHAMPIONSHIP
September 2013
SOCHI 2014 (Winter Olympic)
7 – 23 February, 2014
45 BENEFITS FROM PRIVATE PLACEMENT
INVESTMENT AGREEMENT BUSINESS COLLABORATION AGREEMENT
. Capital for the production of TV . Support in the acquisition of Japanese programs in WORKPOINT CREATIVE TV & International finished TV program / format for WORKPOINT CREATIVE TV . Capital for the tools, material, and equipment procurement in . Develop the strategic business WORKPOINT CREATIVE TV opportunity for co-production of TV program in WORKPOINT CREATIVE TV . Working capital and future expansion of WORKPOINT CREATIVE TV . Provide special support on the Ads budget for WORKPOINT CREATIVE TV
46 OTHER BUSINESS
47 REVENUE STRUCTURE
REVENUE STRUCTURE & CONTRIBUTION
2012 TOTAL REVENUE : 2,162 MB 2013 TOTAL REVENUE : 2,184 MB
1.2% 0.8% 0.6% 2.3% 13.6% 3.1% 1.3% 14.7% EVENT EVENT 0.6% 2.7% 1.9% 0.8% SAT TV SAT TV 6.5% 70.9% 11.0% 67.9%
FREE TV FREE TV
Free TV Sat TV Publishing Animation Movie Concert Event Other
48 TELEVISION PRODUCTION
Revenue from TV Program Production Free TV Unit : MB 2,000.0 100.0% Rev. GPM GPM% 3.2% Unit : MB
1,800.0 1,726.1 90.0% 82% 74% 1,672.7 -3.4%
1,600.0 80.0%
1,800.0 54.0% 55.0%
1,400.0 70.0% 1,600.0
54.0%
1,400.0
53.0% 1,200.0 50.5%
1,532.0 52.0% 1,000.0 1,484.6
1,200.0 60.0% 800.0 51.0%
600.0
50.0% 52.1% 400.0 827.3 750.3 49.0% 200.0
1,000.0 50.0% 872.2 - 48.0% 37.2% 2012 2013 800.0 40.0% Satellite TV 641.9 Unit : MB
600.0 30.0% 78.5%
300.0 90.0%
400.0 20.0%
250.0 70.0%
200.0 32.0% 241.5 50.0%
200.0 10.0% 150.0
30.0%
100.0 140.7 44.9 10.0% 50.0
- 0.0% -10.0%
-
-30.0% 2012 2013 -50.0
-50.0% -100.0 2012 2013
Rev. GPM GPM% -150.0 -44.9% -108.5 -70.0%
X ** Utilization %Change 49 TELEVISION PRODUCTION : FREE TV
No. of TV Programs and Broadcasting Time Broadcasting Time by Free to Air Channel Unit : min/year 30 61,060 14% 60,065 60,000 54,675 42%
25 44%
54,930 50,000
20
17 40,000 16 Ch.3 Ch.5 Ch.9 15 14 14
30,000 Programs by Free to Air Channel
10
20,000 Ch.3 Ch.5 Ch.9
5
10,000 31% 25%
0 - 44% 2011 2012 2013 2014 No. of program Broadcasting Time
50 TELEVISION PRODUCTION : FREE TV 2014
AVG ADS RATE (RATE CARD) INCREASES BY 5.8% FROM THB 306,256 PER MIN IN 2013 TO THB 323,945 PER MIN IN 2014
PRIME TIME WEEKEND
CHING ROI CHING LAN SAM CHA HA -O-KE SUN 03.00-05.00 PM SAT 04.15-05.00 PM
CHING ROI CHING THE ANGLE LAN SAT 05.30-07.00 PM HOLIDAY START JUL 2014
KON OUD PEE TALOK HOK CHAK RABERT ARMY SUN 12.35-02.00 PM WED 10.30-00.25 PM SAT 12.50-02.00 PM
AROKA PARTY SUN 05.00-05.50 PM FAN PAN TAE Chao Chu Pra Tuh Nai FRI 10.30-00.00 PM SAT 06.00-06.55 PM NU NOI KU E JU SUN 06.00-06.55 PM
CHING CHA SAWAN CUP CAKE SITCOM MY MAN CAN SAT 04.30-06.00 PM MON-TUE 06.00-07.00 PM SAT 03.00-04.00 PM
IDENTITY THAILAND KHUN PRA CHUAY THU 10.40-11.55 PM SAT 04.00-04.30 PM
51 TELEVISION PRODUCTION : SATELLITE TV
BROADCASTING PLATFORM . PSI channel 6, . True Vision channel 30, . True HD channel 45, . GMM Z channel 76
STRATEGY 2014 . Maintain good position channel in PSI, the largest TV platform. . RE – RUN Media/ Contents of WORKPOINT CREATIVE TV . Increase Mix of TV Shopping media content
52 EVENT MARKETING & SHOWBIZ REVENUE FROM EVENT MARKETING REVENUE FROM CONCERTS & SHOWBIZ
20 Revenue GPM %GPM Unit : MB
11 3 5
350.0 100% 2 320.8
100.0 294.8 90% 300.0 1 8.8% 90.0%
80%
80.0
250.0
70%
70.0% 53% -72.7%
60%
200.0 60.0
168.6 49.7 50.0% 50%
150.0
40% 40.0
29% 30.0%
30% 26.0% 100.0 84.2
20.0
20% 13.6 10.0%
50.0 -4.4 10% 3.5
0.0
-10.0%
0.0 0% 2012 -8.8% 2013 2012 2013
-20.0 -30.0%
No. Event %Change No. Concert No. TV Production 3rd Parties 53 EVENT MARKETING & SHOWBIZ 2014
EVENTS & SHOWBIZ 1 BIG CONCERT IN 1H2014 12 EVENTS & 3 SHOWBIZ IN 2014 3 CHA CARNIWOW 50 SHOWS ACROSS THAILAND
54 MOVIE
REVENUE FROM MOVIES Unit : MB Revenue GPM %GPM 2
70.0 66.3 100.0%
90.0%
60.0
1 80.0%
50.0
70.0% 57.6%
60.0%
40.0 38.2
50.0% 28.8 30.0
42.6% 40.0%
30.0%
20.0
12.3 20.0%
10.0
10.0%
0.0 0.0% 2012 2013 BOX OFFICE 25 MB [IMPACT FROM POLITICAL UNCENRTAINTY] %Change No.Movie 55 MOVIE 2014
MOVIE 2014 . 1 movie in 2014 : Comedy movie in “Mum Teng Nong” style . EXPECT BOX OFFICE : 60 MB “MUM TENG NONG” MOVIES THE PAST
BOX OFFICE 65 MB BOX OFFICE 80 MB BOX OFFICE 90 MB
56 FINANCIAL HIGHLIGHT
57 FINANCIAL HIGHLIGHT
Revenue & Net Profit 2,500.0 Unit : MB Rev. Net Profit 2,161.8 2,185.9
2,000.0 700.0
606.1 610.9 611.8 597.4 600.0 565.4 515.6 1,500.0
500.0 429.3 411.3
400.0
1,000.0
300.0
200.0
500.0 111.5 100.0 141.8 85.4 398.6 256.8 74.7 137.6 50.2 32.9 26.9 - - 1Q 12 2Q 12 3Q 12 4Q 12 1Q 13 2Q 13 3Q 13 4Q 13 2012 2013
58 FINANCIAL HIGHLIGHT
Total Assets and Total Equity D/E Ratio Unit : MB
2,500 2,299
2,050 1.0
2,000 1,813 1,853 1,863 0.9 1,687 1,731 1,713
0.8 1,519 1,535 1,500 1,447 1,407 1,420 1,389 0.7 1,336 1,335
0.6 0.5 0.5 1,000
0.4 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.2 500
0.2
0.1
- - 1Q 12 2Q 12 3Q 12 4Q 12 1Q 13 2Q 13 3Q 13 4Q 13 1Q 12 2Q 12 3Q 12 4Q 12 1Q 13 2Q 13 3Q 13 4Q 13 Q&A
61 THANK YOU
62