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September October SENATOR DANIEL INOUYE Print

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September October SENATOR DANIEL INOUYE Print ( SENATOR DANIEL INOUYE Print Campaign Schedule PRIMARY: September 19 STAR-BULLETIN (Unit) b&w 1/2 page............. 20 ADVERTISER (Unit) b&w 1/2 page.................... 22 S-B/ADV. b&w 1/2 p a g e.................................... 26 STAR-BULLETIN (Unit) b&w 1/2 p ag e............ 27 ADVERTISER (Unit) b&w 1/2 p ag e.................... 29 S-B/ADV. b&w 1/2 p a g e................................... 30 PACIFIC BUSINESS NEWS b&w 1/2 page... AFL-CIO NEWS b&w 1/2 pag e......................... BUILDERS REPORT b&w 2 /3 p ag e.................... HAWAII FARM BUREAU b&w 2/3 pag e.......... HAWAII HOME BUILDER b&w 2/3 p a g e____ PACIFIC COURIER b&w 1/2 p ag e.................... O ctober 1 NEW CHINA DAILY PRESS b&w 1/2 page... HAWAII TIMES b&w 1/2 page.......................... BEACON b&w 2/3 page..................... HONOLULU b&w 2/3 page ..................... YOUNG HAW AII. b&w 1/2 page..................... HAWAII BOWLER b&w 2 /3 page; 2 HAWAII HOCHI b&w 1/2 page.......................... GARDEN ISLAND b& w 1/2 p a g................... e MAUI NEWS b&w 1/2 page............................ PRESS PAPERS b&w 1/2 page.......................... KONA COAST b&w 1/2 page............................ 3 STAR-BULLETIN (Unit) b&w 1/2 page.... UNITED CHINESE PRESS b&w 1/2 page... 4 ADVERTISER (Unit) b&w 1/2 page................. HAWAII CATHOLIC HERALD b&w 1/2 p g .. HAWAII TRIBUNE HERALD b&w 1/2 pg... 9 /1 0 /6 8 PRIMARY: October 5 HAWAII BUSINESS & INDUSTRY b&w 2/3 page ..................... HAWAII SCHOOLS b&w 2/3 page. SENATOR DANIEL INOUYE Television Campaign Schedule PRIMARY: Sunday, September 15, 1968 KHVH-TV 8-10 p . m. In: Sunday ABC Movie Monday, September 16, 1968 KHVH-TV 7: 30 p. m. Cowboy in Africa/Rat Patrol Tuesday, September 17, 1968 KGMB-TV 7: 00 p . m. Midbreak: Daktari Thursday, September 19, 1968 KGMB-TV 8-10 p . m. In: CBS Thursday Movie Friday, September 20, 1968 KGMB-TV 8 - 10 p. m. In: CBS Friday Movie Saturday, September 21, 1968 KHVH-TV 9:00 p . m. Midbreak: Hollywood Palace Sunday, September 22, 1968 KHON-TV 7:30 p . m. Walt Disney/Mothers-In-Law Monday, September 23, 1968 KHON-TV 7:00 p . m. In: Theatre Two Tuesday, September 24, 1968 KGMB-TV 7:00 p . m. Midbreak: Daktari Wednesday, September 25, 1968 KGMB-TV 9-10 p . m. In: Combat KHON-TV 9: 30 p . m. Midbreak: Run For Your Life Thursday, September 26, 1968 KGMB-TV 8-10 p . m. In: CBS Thursday M ovie KHON-TV 8: 30 p. m. Ironside/Dragnet Friday , September 27, 1968 KHON-TV 7: 30 p. m. Midbreak: Star Trek KGMB-TV 8-10 p. m. In: CBS Friday Movie Saturday, September 28, 1968 KGMB-TV 7: 30-8:30 p. m In: Invaders KHVH-TV 9 p . m. Midbreak: Hollywood Palace Sunday, September 29, 1968 KHON-TV 7: 30 p. m. Walt Disney/Mothers-In-Law KHVH-TV 9: 30 p. m. In: ABC Sunday Movie Monday, September 30, 1968 KHON-TV 7: 00 p. m. In: Theatre Two KHVH-TV 7: 00 p. m. Midbreak; Cowboy In Africa Wednesday, October 2, 1968 KHVH-TV 7: 30 p . m. It Takes A Thief/Peyton Place, KHON-TV 9: 30 p. m. Midbreak: Run For Your Life, Thursday, October 3, 1963 KHVH-TV 8: 00 p. m. Bewitched/That Girl KHON-TV 8: 30 p . m. Ironside/Dragnet Friday, October 4, 1968 KHON-TV 7: 30 p. m. Midbreak: Star Trek ESTIMATE DATE August 22, 1968 Fa w c e t t -M c De r m o t t a s s o c ia t e s , inc CLIENT Daniel K. Inouye 1505 A LA M OANA BLDG. • 1441 KAPIOLANI BLVD. HONOLULU, HAWAII 95814 • PHONE 941-7722 • CABLE: FAWMAC PRODUCT DAN INOUYE ESTIMATED BREAKDOWN OF MONTHLY COSTS Media August September October November Taxes TOTAL Newspapers $ — 0 — $ 3, 000. 00 $18, 448. 00 $ 5, 000. 00 $ 1, 057. 92 $27, 505. 92 Magazines — 0— 600.00 2, 000. 00 1, 430. 00 161. 20 4, 191. 20 Bus Cards — 0— 627. 24 627. 24 —0— 50. 18 1, 304. 66 Collateral — 0— 5, 000. 00 4, 068. 00 —0— 362. 72 9, 430. 72 Radio - 0 - — 0— 10, 100. 58 2, 006. 12 484. 27 12, 590. 97 (24 stations) KGMB-TV - 0- 1, 298. 00 6, 256. 00 1, 046. 00 344. 00 8, 944. 00 KHON-TV - 0 - 945. 00 6, 648. 00 1, 266. 00 354. 36 9, 213. 36 KHVH-TV — 0— 1, 090. 00 7, 495. 00 1, 720. 00 412. 20 10,717. 20 KIKU-TV — 0— — 0— 1, 100. 00 250. 00 54. 00 1, 404. 00 Production 1, 752. 38 4, 000. 00 4,848. 00 - 0 - 424. 02 11, 024. 40 Service Fee 2, 500. 00 —0— 2, 500. 00 —0— 200. 00 5, 200. 00 TOTALS $ 4, 252. 38 $16, 560. 24 $64, 090. 82 $12, 718. 12 $ 3, 904. 87 $101, 526. 43 R E C A P August, 1968 $ 4,422. 48 September, 1968 17, 222. 65 October, 1968 66, 654. 45 November, 1968 13, 226.85 $ 101, 526. 43 APPROVED FOR: BY BY DATE DATE The figures in this estimate are not intended to represent a firm price and are not guaranteed. They do, however, reflect our best information and judgment of the cost of the items described above at this date without alterations. Approval by client is authority for Fawcett-McDermott Associates, Inc. to proceed on this basis. ADVERTISING PUBLIC RELATIONS FAWCETT-McDERMOTT ASSOCIATES, INC 1505 ALA MOANA BLDG. • 1441 KAPIOLANI BLVD. • HONOLULU, HAWAII 96814 • PHONE 941-T722• CABLE: FAWMAC July 16, 1968 Daniel K. Inouye Campaign Committee Capital Investment Building Honolulu, Hawaii Attention: Mr. Morio Omori, Treasurer Dear Mr. Omori: The following letter of understanding shall serve as a contract between the Daniel K. Inouye Campaign Committee and Fawcett- McDermott Associates for the period of July 15, 1968 and Novem- ber 15, 1968. Fawcett-McDermott shall serve your committee as the agency of record. The agency's responsibilities will be to develop, write, produce and buy such space in newspapers, magazines and time in radio and television as approved by your committee. The agency will also develop, write, produce such collateral material such as posters, brochures and broadsides as approved by your committee. The agency will also serve as a communications advisor in whatever capacity as ordered by your committee. Our financial requirements are covered by a retainer and by commission on media and by our art department charges. SAN FRANCISCO OFFICE: 544 PACIFIC AVENUE, SAN FRANCISCO, CALIFORNIA 94133 NEW YORK OFFICE: 800 SECOND AVENUE, NEW YORK, N. Y. 10017 TOKYO: 11-8, 1-CHOME, NISHI AZABU, MINATO-KU Member American Association of Advertising Agencies ( ( Daniel K. Inouye Campaign Committee Page 2 The man-hours required by such an account are not covered by the media commissions alone and we, therefore, charge a re­ tainer to make the account profitable. We have agreed that a $5, 000 retainer for the entire campaign would be equitable to the campaign organization and to the agency. This fee is to be made in two parts; one part now and one part at the end of the P rim a ry . The art department time charges range in price from $9 to $23 per hour, depending on the nature of the work and the artist per- forming it. With references to charges, advertising space in consumer and trade periodicals, and in newspapers, and advertising time on the air for radio or television, if used, shall be charged to you at the card rates in effect at the time of purchase, or at such a figure (net plus 17. 65%) as w ill make our commission in all cases the equivalent of fifteen per cent of the gross charges of publishers or broadcasting companies had they included commission. Unless the following include 15% agency commission, type com- position, printing, engravings, electrotrypes and other cuts, they shall be charged at the net cost to us plus 17. 65%. Layout and art charges, if furnished by outside artists, their net cost to us plus 17. 65%. Express, postage or other transportation charges involved in shipping advertising m aterial to and from publications or other media, telegraph or telephone tolls especially incurred in carry­ ing out your instructions or safeguarding your interests shall be billed to you at net cost. Neighbor Island travel and expenses would be billed to you at net cost with your prior approval. No commitments for advertising space, radio or television time or any of their accessories w ill ever be made unless we have your prior authorization. ( Daniel K. Inouye Campaign Committee Page 3 Taxes on retainer and media w ill be passed on to you which is standard agency practice. B ills for whatever advertising, printing or art work you may authorize w ill be presented to you in advance and w ill be paid to us within 10 days of your receipt of our statement. We are looking forward to working with you. S in c e re ly , John W. McDermott P re s id e n t Date Approved and accepted by: (Please return one signed copy) A D V E R T I S I N G PUBLIC RELATIONS FAWCETT-McDERMOTT ASSOCIATES, INC. 1508 ALA MOANA BLDG. -1441 KAPIOLANI BLVD. • HONOLULU, HAWAII 96814 • PHONE 941-7722 • CABLE: FAWMAC STATEMENT September 21, 1968 TERMS: Payable in full by the 20th of this month* September 21, 1968 TERMS: Payable in full by the 20th of this month* Daniel K.
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