CONCEPT NOTE – HURREM’S

Hurrem’s is India’s first-of-its-kind Turkish and café situated in the heart of the city - Fort, Mumbai. It is a premium gifting store that specialises in authentic, handcrafted Turkish and offers a host of Turkish specialities prepared with utmost passion and care. The name carries in itself a legacy of luxury, extravagance and ultimate royalty; an aspect that has been mirrored while designing the store, keeping in mind the core elements of Turkish culture.

Hurrem’s aspires to take guests on a culinary journey through the lanes of Turkey, right from the comfort of their own city. The store is designed to give consumers a boutique experience – Guests can sit back in the café and enjoy the Turkish delicacies or choose to take-away boxes of Baklava and other local specialities. It is here to give food enthusiasts uncompromised culinary experiences as well as introduce a new trend in the luxe gifting space – that of authentic Turkish Baklava.

Staying true to its pillars of authenticity and quality, the menu, carefully curated by Turkish chefs, offers an extensive range of authentic local dishes such as Baklava, Pide, Borek, traditional Turkish tea and aromatic coffee, Kunefe, as well as Turkish Delights. Additionally, the store hosts a Bar, exhibiting an opulent assortment of nuts, nut clusters, dates and other date preparations.

Serving close to twenty different types of freshly baked Baklava, Hurrem’s is the first-ever store in the country serving this authentic Turkish , baked by chefs who have mastered the art in , Turkey and prepared using ingredients flown in from the country. Guests can choose from some classic varieties including Baklava, Baklava, as well as exquisite varieties including Havuc Dilimi, Midiye, Chocolate and Baklava.

Looking at setting new benchmarks in the premium gifting space, Hurrem’s will be offering bespoke hampers, apt for all occasions and festivals.

Follow the Hurrem’s journey as it makes celebrations even more special with a sense of indulgence and an #ExpressionOfHappiness.

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