FEBRUARY 2021 WISCONSIN BANKERS ASSOCIATION FOUNDED 1892
By Alex Paniagua be used increased with With the news that the PPP Flexibility another round of $284 SBA on New Round of PPP Act in June]. That’s billion in Paycheck where it’s necessary Protection Program “We Are for organizations like (PPP) funding has Prepared” WBA to communicate been re-authorized what worked and what in the December didn’t work, so when stimulus bill, many Congress is working on are beginning to their new bill, they can wonder what this use that information.” means for them. Upon Ness looked back its announcement, on the many phone the new bill placed calls between he and the Small Business WBA President and Administration (SBA) CEO Rose Oswald in a position where all Poels as they worked required regulations through a better un- must be enacted derstanding of PPP’s within 10 days. For complexities. Among many, this rush may these conversations, be reminiscent of the forgiveness seemed SBA PPP: The Changes The Technology The Media The Expectations initial distribution. to be a key talking Whether your point in assuring that scenario went previous rounds have March 27th, the SBA made on the spot as the funding goes better smoothly or not will seen a number of ob- was tasked with getting situation evolved. than last time. likely shape your view stacles and uncertainty. the plan out the door. “As challenges were “There needs to of this next round, With everything we’ve Something that typically happening there were be clarity around but there are several learned, what are the takes several months for changes being made,” forgiveness this time aspects to consider. factors that held back rules and regulations said Eric Ness, director around,” said Oswald At the beginning, the program in recent to be written had to be of SBA’s Wisconsin Poels. “If the busi- the mass amount of months and how will finished the follow- district. “The [PPP loan] ness owner doesn’t PPP loans was an this round be different? ing week. The entire percentage that went understand the terms entirely new process, scenario, much like 2020 to payroll went down of it from the time and it was implement- The Changes itself, was completely a little bit so you could of application, they ed in such a short When Congress unprecedented. The utilize more for other are going to be very period of time. passed the CARES Act result of this was that expenses, and the length reluctant to apply.” Because of this, the creating the PPP on changes needed to be of time that [funds could (continued on p. 20)
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Visit the U.S. Small Business Admini- stration’s website for up-to-date PPP guidance at www.sba.gov. In addition,
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PRSRT STD PRSRT Wisconsin Bankers Association Bankers Wisconsin 2 FEBRUARY 2021 Creating a Better Year By Paul Kohler Over five million loans worth never be quite the same. The The start of 2020 feels $525 billion were given next 11 months are sure to like decades ago, and the Message from to support workers through be indicative of this. predictions made at the time the Chair the pandemic. The events of the past reflect that. While many of us Paul Moving on to 2021, year beg our outlooks to be were drafting our forecasts for Kohler the newest round of loans anything but positive. Even the industry and the economy, will be critical to the survival still, we continue to diversify we were quietly being of small businesses, and our industry, expand our blindsided by a virus that no changes are already being leadership training, and one could have seen coming. With the distribution process made to assure it is done develop innovative ways Despite previews that may not underway, a post-pandemic properly. While this will to assure our culture grows have fully lined up with the life feels close for the first be another challenging both internally and for those reality of this past year, one time, and with that, a stronger year for many, bankers are we serve. With Wisconsin’s thing that remains true from and more prepared economy. prepared to provide for their legislative session in full one prediction to the next is the It will take time and customers in any way they swing, WBA also continues optimism we are so fortunate dedication, but many of the can. With a large population to focus on the banking issues to provide through our banks pieces have already been of people still working that matter most to you. The and extend to our communities. put in place for success. from home, this has meant optimism that we as bankers In a recent survey conducted Through the constant efforts expanding digital capabilities hold for 2021 far outweighs by WBA, many bankers put forth by bankers to keep to assure everyone can have anything 2020 threw our way, pointed to the status of up with Paycheck Protection access to their community and I anticipate the industry vaccines as an answer to how Program (PPP) loans, we bank. More employees and our communities to hold they believe the economy will helped maintain spirits for will progressively start this with them during each step be during the first half of the countless businesses and to return to the office and through the new year. new year. (See the WBA individuals. More than customers to the branches, Kohler is president and CEO of Bank CEO Economic Condi- 50 million jobs were saved but we’ve come to understand Charter Bank, Eau Claire and tions Survey article on p. 12.) during the initial distribution. the future of banking will the 2020-2021 WBA Chair.
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Member FDIC 24875 FEBRUARY 2021 5 A New Year, a New Legislature By John Cronin Senate President this session. cycle, and Rep. Nygren won On Monday, Jan. 4, 98 Speaker Vos remains at his post, reelection before resigning). Advocacy members of the State Assembly as does Assembly Majority Republican primaries will be Update and 16 members of the State Leader Jim Steineke. On the held Tuesday, Feb. 16 and the Senate took the oath of office John Cronin Democrat side, Sen. Janet general elections will take and were installed following Bewley and Rep. Gordon place on April 6. their election victories last Hintz retain their positions as November. With that, the Senate and Assembly Minority Budget Deliberations Ahead 105th session of the Wisconsin Leader, respectively. It is an even-numbered Legislature is now officially Treasurer, and Secretary of year, which means it is a bud- underway. Legislators in State will be held in Financial Institutions get year here in Wisconsin. The the Assembly are all up for November, 2022. Committee Chairs budget is comprised of general reelection every two years, The composition of Wis- As is the norm, banking purpose, program, segregated, and will therefore serve consin’s Congressional delega- and financial services industry bonding, and federal revenues through Jan. 2, 2023. Half of tion remains the same except legislation this session will and will likely be north of the Senate is up for reelection for the 5th District. Former flow through Assembly and $80 billion over the two-year each two-year cycle; Senators Senate Majority Leader Scott Senate standing committees. period. Gov. Tony Evers will representing odd-numbered Fitzgerald won the race to WBA is pleased with GOP deliver his budget address on districts will be on the ballot in replace retiring Congressman legislative leadership’s choices Feb. 16 outlining his priorities the fall of 2022. Jim Sensenbrenner. to lead each of these committees. for the state’s finances for the Democrats were able to Rep. Cindi next two years. From there, the make up a little ground in the New Leadership Duchow (R- budget will be deliberated and State Assembly, flipping two For the four previous sessions, Town of changed by the Legislature’s seats in the metro-Milwaukee Republicans in the Legisla- Delafield) was Joint Finance Committee this area. However, Republicans ture enjoyed key leadership once again spring, before theoretically still retain a strong 60-38 continuity among Robin Vos Duchow tapped to chair being passed by both houses of majority in the lower house as Assembly Speaker, Scott the Assembly Committee on the Legislature and signed by and one seat is vacant. Sixteen Fitzgerald as Senate Majority Financial Institutions. Former the Governor by June 30. first-time legislators join the Leader, and Rep. John Nygren Oostburg State Bank President
Wisconsin Bankers Association ADVOCACY Watch for your Advocacy Toolkit in the mail! TOOLKIT
body this session – 10 Demo- and Sen. Alberta Darling at Rep. Terry Katsma (R- There are two factors crats and 6 Republicans. the helm of the powerful Joint Oostburg) will remain on complicating the prospects On the Senate side, the Finance Committee. Scott the committee and serve as of a swift budget passage GOP flipped a district in Fitzgerald was elected to Vice-Chair. this year. First, the ongoing northwestern Wisconsin, and Congress and Sen. Devin On the Senate COVID-19 pandemic has also secured victory in an LeMahieu (R-Oostburg) side, the negatively affected state’s open seat in the Green Bay emerged from the contested Committee on finances and there will be area formerly represented by race to fill the Majority Leader Financial fewer resources to work with. a Democrat for two decades. position. Majority Leader Kooyenga Institutions Second, this is considered Republicans now hold a 20-12 LeMahieu replaced Sen. Dar- and Revenue will be chaired a reelection budget for Gov. advantage in the Senate and ling as Senate JFC Co-Chair by Sen. Dale Kooyenga Evers as he sets the stage for one seat is vacant. The Senate with Sen. Howard Marklein (R-Brookfield). November 2022. The Repub- gained 8 new members this (R-Spring Green). Rep. John lican-controlled Legislature is session, 5 Republicans and 3 Nygren recently resigned his Upcoming Special Elections unlikely to play ball with the Democrats. Five of the 8 previ- seat to accept a position in the The departures of Sen. Governor as he tried to deliver ously served in the Assembly. private sector and Speaker Vos Scott Fitzgerald from the 13th wins for his base. The feeling No state constitutional gave the Assembly JFC Senate District and Rep. John is likely mutual in the Gover- officers were up for election Co-chair nod to Rep. Mark Nygren from the 89th As- nor’s view of the Assembly in 2020. General elections Born (R-Beaver Dam). sembly District left vacancies and Senate. for Governor, Lieutenant Gov- Sen. Chris Kapenga (R- in each body (Sen. Fitzgerald Cronin is WBA assistant director ernor, Attorney General, State Delafield) takes the reins as was not up for election this – government relations. 6 FEBRUARY 2021 Member Input Drives the Association By Rose Oswald Poels in certain areas of WBA that provide meaningful value to I am sure you all receive many members deem most important. members. The survey feedback WBA President surveys looking for your feed- The 2020 survey highlighted we received highlighted and CEO back from a variety of sources a multi-year trend that WBA’s several areas where members throughout the year, including Rose goals around advocacy and are requesting further WBA, and it may seem like too Oswald Poels education continue to be areas assistance. For example, talent much. However, as a member- members agree we should be acquisition, succession, and focused trade association, I so primarily focused on. As a training were identified as a value the feedback we receive result, the Board ensures key challenge of banks in the from each of you and your Last September, I asked throughout the year that our next several years. As a result, team, through participation you to complete our annual financial and staff resources the Board revised our strategic in one of our volunteer groups member survey as your input are directed in a way that plan to make sure we evolve or through surveys, as it is always used by our Board aligns with these goals. our educational efforts to meet directly shapes and drives all members during our annual Members also identified these changing needs of of WBA’s activities. planning session in October. that protecting the long-term bankers, and importantly the Today, I want to describe survival of the industry and Board improved upon a key just how impactful your reducing regulatory burden objective we had around at- “Thank you for taking time to feedback is to our planning are additional goals that WBA tracting talent to the industry. help us continue to shape with the admittedly selfish should be focused on. While we Finally, members shared and evolve our activities by goal of motivating you to help accomplish this through in the survey many ideas for sharing your perspectives in keep filling out surveys we our various legislative and new or enhanced products and these ways. It is meaning- periodically send! regulatory advocacy efforts, services that WBA will con- ful and directly impactful in Our member survey repeats we also focus on these goals sider as we move forward. A driving the WBA forward.” some questions annually which through the various products meaningful part of the revised allows us to highlight trends and services we offer. In our strategic plan involves enhanc- updated strategic plan, the ing member engagement to Board continues to encourage provide value as a true partner WBA to offer products and of our member banks. To help services through our family staff better understand your of companies that are of high needs, you will see a few more Our Business quality and often for a more requests for your feedback and Philosophy reasonable price than our perspective through additional competition. This saves surveys and focus groups members’ money which helps throughout 2021. In advance, At Northland, our mission is providing direction the net interest margin of I want to thank you for tak- and producing results toward our clients’ goals. participating banks. ing time to help us continue to We are trusted professionals in the business of As the Board reviewed in shape and evolve our activities investing Financial Institution portfolios. October the depth and breadth by sharing your perspectives of information, tools, and in these ways. It is meaningful • Portfolio Analytics resources WBA and its subsid- and directly impactful in driv- • Portfolio Accounting • Municipal Bond Credit Support iaries offered since March to ing the WBA forward. • Asset Liability Management Reports help members navigate PPP, the Oswald Poels is WBA President • Staff with depth and experience Board directed staff to continue and CEO and can be reached • Leading Underwriter of Upper-Midwest Bank Qualified to look for ways to replicate at [email protected]. Municipal Bonds (Source: Bloomberg League Tables Annual Rankings) that effort in other areas to THANK YOU for your consideration!
Did You Know? Wisconsin Banker occasionally prints informative articles submitted by Gold, Silver, and Bronze WBA Associate Partnering with community banks for over 18 years Members. Interested in sharing your expertise? Please Call us at 866-333-0141 | Visit NorthlandSecurities.com contact WBA’s Nick Loppnow at 608-441-1208 or 2675 N. Mayfair Road, Suite 550, Milwaukee, WI 53226 [email protected] or email [email protected] for Serving the Midwest with offices in Milwaukee, more information about purchasing Sponsored Content Minneapolis, Denver, and Des Moines space in WBA’s electronic publications. Member FINRA / SIPC | Registered SEC / MSRB RC 20- 475, Muni 20-339 1220 FEBRUARY 2021 7 Second Round of Economic Impact Payments Issued EIP2 Payments Not Subject to Garnishment Has the Treasury Depart- ment issued a new round of Visit www.wisbank.com to learn Legal Hotline: Economic Impact Payments? Compliance more about this topic and other Q&A compliance-related issues. The WBA Legal Depart- QAnswer: Yes. On Dec. 29, ment does more than 2020 the Internal Revenue Scott Birrenkott address legal concerns for Service (IRS) and the Treasury deceased individuals, including the association; it provides Department began delivering considerations as to existence tangible assistance to Aa second round of Economic of a proper endorsement. IRS member banks via its Impact Payments (EIP2) as is closed, Treasury and IRS has noted that it is conduct- free legal call program. part of the Coronavirus have instructed that the bank ing eligibility screening and The association’s team of Response and Relief Supple- is to return the ACH as “ac- will provide instructions for attorneys work to relieve mental Appropriations Act count closed.” This is stan- posting. Generally, as was the some of the industry’s of 2021. This round of dard procedure pursuant to case with the first payments, compliance pressure as a payments includes direct Chapter 4 of Treasury’s Green it is the responsibility of the timely resource for a wide deposit payments as well Book regarding the process- taxpayer to follow instructions as paper checks. Discussed ing of electronic payments. variety of legal inquiries. as to when a payment is to be Submit your legal below are some similarities, Banks should also note that returned to IRS. and differences, between this exceptions and returns should inquiry via email (wbalegal Banks have also begun ask- @wisbank.com) or by round of payments and the generally be processed as bank ing questions related to offset. calling the legal hotline first round. would normally, similar to the For an analysis of offset, WBA at 608-441-1200. The EIP2 payments are not first round of payments. recommends bank consider subject to garnishments. This Individuals alive on Jan. 1, working with its legal counsel. exemption will be indicated by 2020 are eligible for EIP2 payments. If bank receives Birrenkott is WBA assistant director an “XX” in their ACH identi- rather, it is intended to provide – legal. For legal questions, please fier (XXTAXEIP2) and the an EIP2 check payable to a general information about banking email [email protected]. check symbol. Furthermore, deceased person, it should issues. Consult your institution’s if the bank receives an EIP2 consider its typical procedures Note: The above information is not attorney for specific legal advice via ACH for an account that regarding checks payable to intended to provide legal advice; or assistance.
CDC: Bankers in Phase 1c for Vaccine Phase 1c COVID-19 will include persons over 65 vaccinations include and those aged 16 to 64 with high-risk conditions, as well as bank employees workers in the transportation, A panel of the Centers food service, construction, for Disease Control and IT and telecommunications, Prevention (CDC) voted to energy, media, legal, safety include financial services engineering, and sewer, and workers in Phase 1c of water industries. COVID-19 vaccinations. While state public health Under the recommendations authorities will make their of the CDC’s Advisory own decisions about vaccine Committee on Immunization prioritization, WBA’s Practices (ACIP), banking discussions with the agency employees would be indicated the distribution prioritized for vaccine doses would be based on the CDC alongside workers in sectors nursing home residents—are agriculture, manufacturing, recommendations. The state of considered essential but with already receiving vaccine doses. corrections, postal delivery, Wisconsin Vaccine Distribution a substantially lower risk of Phase 1b, which follows, will public transit and grocery Subcommittee met on Dec. 22 exposure to COVID-19. include Americans over 75 and stores, according to the ACIP to discuss the “definition for Individuals in Phase 1a— frontline workers in emergency recommendations. In addition Phase 1b and a framework for health-care personnel and services, education, food, to financial workers, Phase 1c inclusion in the definition." 8 FEBRUARY 2021
Future Economy Guided by Optimism On Thursday, Jan. 7, Wisconsin Bankers Asso- ciation’s President and CEO Rose Oswald Poels and Indiana Bankers Asso- VIRTUAL ciation’s President and CEO Amber Van Til hosted the JAN. 7, 2021 Midwest Economic Forecast Forum. The virtual event Presented by: Wisconsin Bankers Association • Indiana Bankers Association featured Chicago Federal Reserve President Charles Sponsored by: BOK Financial Institutions Group • Banconomics Evans and Vining Sparks Bankers’ Bank • ICBA Services Network Executive Vice President iHeartMedia • KeyState Captive Management • RSM US LLP • Wipfli LLP
VIRTUAL and Chief Economist Craig Dismuke. Both provided a detailed overview of their expectations for the economy is a vibrant labor market, “Community banking in 2021 and beyond. Read IndustRy clarity around international is competitive,” Evans trade and longer-term sectoral explained. He spoke on how expeRts FoRecasts at changes, and continued federal the banking system has been www.wIsbank.com/ support, which Dismuke added important for us especially 2021FoRecasts. during his presentation is crit- with their efforts with the ical for those who have been Paycheck Protection Program. hardest hit by the pandemic. “The state of capital levels is has now been cut nearly in “It’s really been a story good which is good for com- half at about 6.7%. Even of diverging outcome,” said munity banks.” Yet, it is still a further, he expects this rate Dismuke. “We expect that challenging lending environ- to be 5% at the end of the will persist at least as long as ment. There are uncertainties “Community banking is year, which is considerable the virus persists.” related to commercial which competitive. The banking progress looking at where the During his PowerPoint is making it a more difficult system has been important year began. This, according presentation which addressed lending environment. for us especially with their to Evans, is a good indicator his economic outlook on vac- “Although they have a lot efforts with the Paycheck to judge the national state of cines, stimulus, and recovery, of opportunities,” summarized Protection Program. The where we are. Dismuke looked back on how Evans. “I’m optimistic.” state of capital levels is good which is good for “With continuations of the pandemic’s impact on the community banks. Yet, labor market improvement, economy took root and what it is still a challenging unemployment falling to 4% he saw as the bright spots in lending environment. There and hopefully below that, it’s recovery. He noted that the are uncertainties related probably going to be 2024 outlook on residential invest- to commercial which is before we see interest rates ment remains strong, interest making it a more difficult start to rise,” said Evans, rates are likely to stay low, lending environment.” though the median estimate and that all the pieces are in – Charles Evans amongst his colleagues is place for a strong economic President 2023. With that, we can recovery once the virus is Chicago Federal Reserve “gently increase the federal contained. funds rate, while it will still Further forecasts ad- “The outlook on residential The event began with an be accommodative in order dressed agricultural spending, investment remains strong, introduction from the hosts to sort of achieve this cryptocurrency expectations, interest rates are likely to and a moderated Q&A. overshooting and average and the economic impacts of stay low, and all the pieces are in place for a strong During Evans’ allotted time, 2% (inflation).” the elections. Attendees also economic recovery once he stated that the second As for Wisconsin and had an opportunity to ask the virus is contained.” quarter of 2020 had a quick Indiana specifically, Evans speakers pressing questions – Craig Dismuke decline, but it has been met believes they will both share of their own. Following the Executive Vice President, with a steady comeback. in the improvement in the event, Evans was asked to Chief Economist Unemployment rate at one national growth. Part of what share some thoughts on the Vining Sparks point hit above 14%, which he hopes to see as a result community banking sector. w
FEBRUARY 2021 9
U.S. Rep. Steil on Wisconsin’s Economy… “Beyond Just Ending the Disease” By Alex Paniagua dollars is the awareness of We were able to keep those The news that multiple where we’re at from a national businesses and jobs in Wisconsin coronavirus vaccines are debt standpoint.” existence during the early days reaching levels of more than Congressman As of October, the U.S. of the pandemic when it was a 90% effectiveness and being Rep. Bryan Steil surpassed $27 trillion (about new challenge, but it’s criti- distributed is the first real (R-District 1) $83,000 per person) of debt cal that we continue to keep wave of optimism the public with the numbers still climb- our smaller employers going has received regarding an ing. Steil added that there are through this difficult time. end to the current crisis. CARES Act dollars that have Only then can they come out While this is an imperative “Not everyone has been been previously allocated in on the other side and once step toward success, U.S. impacted the same by this Wisconsin that remain unspent. again flourish.” Rep. Bryan Steil stated in virus,” said Steil. “Some Using money that has an interview with WBA that individuals and employers already been allocated will defeating this pandemic is have seen a very minimal help to limit federal dollars “We were able to keep those about more than just stopping impact, while others have been that would be used. A primary businesses and jobs in the virus’ spread. impacted significantly. concern is the possibility existence during the early Managing an effective ap- of going beyond what is days of the pandemic when proach consists of providing required for the given situa- it was a new challenge, but Get to Know Your targeted relief to individuals tion. Assuring this does not it’s critical that we continue who have fallen on challenging happen is a crucial way to to keep our smaller employ- Representative times due to no fault of their strengthen the economy while ers going through this difficult First elected in 2018, own, rather than providing a still being considerate of time. Only then can they Congressman Bryan Steil broad, blanket approach that people’s livelihoods. come out on the other side represents Wisconsin’s we did originally.” Gov. Tony Evers has and once again flourish.” First Congressional District The issue, as Steil ex- voiced his thoughts on the mat- in the U.S. House of plained it, is that the money ter as well, stating that “unless Representatives, serving used to relieve the crisis will we get additional support from Kenosha and Racine counties bear a burden on the U.S. for Congress, our state will have as well as other portions of generations. By understand- to foot the bill for our response Much of Steil’s time is southeast Wisconsin. ing where the funds are most after the New Year.” currently spent speaking Rep. Steil serves on the needed now, the hope is to Steil further added how sig- with workers and job creators be mindful of the growing nificant of a role Congress has House Financial Services about the importance of national debt. played in Wisconsin’s response Committee. He is a member navigating their way through “It’s important to note to the virus. this turbulent business climate. of the Subcommittee on how far we’ve come into debt, “Congress acted appro- It is an uphill battle that Investor Protection, Entre- and Wisconsin bankers are priately in the beginning many are facing, but he is preneurship, and Capital cognizant of that,” said Steil. of the pandemic by imple- confident that if the proper Markets, Subcommittee “We’re ultimately taking on menting the Paycheck steps are taken, our state’s on Housing, Community debt that is at some point going Protection Program,” he said. economy will come back Development, and Insurance, to be paid off. The reason I put “It helped ensure that 150,000 stronger than ever. and the Subcommittee on so much time and effort into workers in southeast “There were reasons Diversity and Inclusion. having the relief be targeted Wisconsin received their pay- that we had to flood the and be thoughtful of taxpayer’s checks during the pandemic. market with liquidity early on, but we need to continue being good stewards of taxpayer’s dollars,” Steil Advocacy Officer… Offering input and acting on legislative and regulatory emphasized. “We can do that by providing targeted relief policies are critical responsibilities in the banking industry. Help shape the future of banking that is going to be critical in in Wisconsin and provide a leadership experience for one of your bankers by signing up a successfully defeating the member of your team to be a WBA Advocacy Officer! ou’llY be joining over 100 banks that virus. Wisconsin bankers have already named someone. understand that ending the Have someone in mind at your bank or want to appoint someone? Email John Cronin, pandemic goes beyond just [email protected], or Mike Semmann, [email protected] to get your name on ending the disease.” the list and start making a difference today. Paniagua is WBA writer/editor – communications. 10 FEBRUARY 2021
Guest Article The Importance of Political Action By Harry J. Argue Allow me to share the Candidates do remember who Although I have now been details of a conversation I was present for their event and WBA President retired from the Wisconsin had decades ago when I was their contributions. They need and CEO named CEO of the North reminding that WBA is the Bankers Association for (1990-2004) longer than I held the position Dakota Bankers Association; membership, not just the of WBA CEO from 1990 to Hary J. Argue I had been working as the lobbyists. So please participate 2004, I continue to maintain communications director when WBA invites your a very high level of interest for the Nebraska Bankers attendance. A final suggestion in banking. Association. The gentleman – get there early. You’re much Having worked for two training; communications with who was NBA’s lead lobbyist, more likely to be remembered if other state bankers associations the membership and general attorney, and a former state you’re among the early arrivals prior to joining WBA, and later public through the media; senator, told me to “keep in and hopefully have some serving as President/CEO for providing unique products and mind that if a legislator ever quality time with the candidate the Graduate School of Banking services to the membership; agrees to support what you’re before it gets crowded. at the University of Wisconsin, serving as a trusted legal saying, it’s not because he or This leads me to a request resource for banks; and she likes you, it’s not because for you to help enhance offering a specialized assembly they think you’re smart, and banking’s reputation. Over Learn more about how to get function for member bankers. it’s certainly not because they the years, I’ve detected some involved… Become a WBA While each of these think you’re good looking. reluctance by more than a Advocacy Officer (see p. 9) are important, government It’s because of who you few bankers to really tell the or serve on a WBA Board or relations advocacy is represent!” That’s advice story of their positive role in Committee (see p. 18). absolutely vital. In a perfect I always took to heart and the community. I believe in world, which of course does frequently shared with others. the theory that if you’ve done not exist, if every banker For an association GR it, then it’s not bragging. So as a board member for two communicated with every program to be effective, it is please proudly tell the world in Wisconsin banks, and doing elected official and every essential for the association a forthright manner about the selective consulting for various regulator on every issue, membership to be actively results of what you and your organizations, I believe it’s WBA’s GR role would be very involved. This includes timely bank staff are doing every day. natural that I have become different from what it is. contact with your local elected One reason I chose to apply an “arm’s length observer” WBA has long held a officials when there are pending for the WBA CEO position of banking. highly positive reputation as issues and prior to elections. in 1990 was my awareness With a total of 40+ years having an unquestioned level Like everything else, the cost of how successful the in these various roles, coupled of credibility in representing to get elected or re-elected to organization has always been with the multitude and rapid the interests of member banks office requires greater expendi- viewed by elected officials and pace of changes in banking, it’s and their customers with state tures each election cycle. regulators, other associations, noteworthy that the primary and federal officials. Without The importance of the news media and most functions of bankers associa- question, credibility is the political action committee importantly, its members. I tions have basically remained most critical element to having and conduit dollars cannot know that this reputation has steady – government relations a successful GR program for be overemphasized. If you only grown and expanded in advocacy; banker education/ organizations like WBA. contribute directly to local recent years under the stellar candidates, that’s great. Just leadership of President/CEO please keep in mind that Rose Oswald Poels. the WBA GR staff literally Finally, if you are already receives a torrent of requests involved with WBA in a for financial support from pro- volunteer role, I commend you. banking candidates as elections If not, I hope you’ll give this approach. They must have your serious consideration. this capability so WBA can As talented as the WBA staff continue being a key player in is, combining that with the Madison and Washington. expertise of volunteer bankers A word or two about creates an even greater strength political fundraising events. for WBA to continue to excel Let me be the first to say the as a diverse and reliable obvious – generally these are professional resource for not a whole lot of fun to attend, Wisconsin banks. until you realize how vital they Argue was WBA’s President and are to “show the flag” for WBA. CEO from 1990-2004. FEBRUARY 2021 11 | THANK YOU | To the following companies for their sponsorship and support of the 2021 WBA Bank Executives Conference. WBA GOLD ASSOCIATE MEMBER SPONSORS