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Fall-Summit-Agenda-Brochure.Pdf NSF FALL SUMMIT ‘19 Hotel Nikko | October 9-10, 2019 | 222 Mason Street In an effort to expand sports business education and networking to 365 days of the year, the folks that bring you the National Sports Forum and the NSF Spring Summit are proud to present the inaugural NSF Fall Summit. Originally, the annual Summit was launched as a special “Forum- for-a-Day” conference in New York City. But, with the success of the event, we have decided to create the “Summit Series” and expand to the west coast! This unique conference offers attendees the chance to experience two days filled with: NETWORKING SHARING GAINING with your peers in the industry best practices in breakout sessions insight from our all-star Super Panels To register or for more information visit www.sports-forum.com/spring-summit-2019 or contact Melissa Salaya at (619)-469-4101 x 207 | [email protected] AGENDA WEDNESDAY, OCTOBER 9th Presented by 5:00-8:00pm Budweiser Welcome Reception at Johnny Foley’s Address: 243 O’Farrell St, San Francisco, CA 94102 THURSDAY, OCTOBER 10th *All Programming at Hotel Nikko 8:30 - 9:00 am Morning Welcome & Refreshments 9:00 - 10:00am Fall Summit Opening & Keynote Speaker - Al Guido, President, San Francisco 49ers & CEO/Managing Partner, Elevate Sports Ventures 10:00 - 11:00am “On the Firing Line: Insights From Today’s Leaders” Super Panel Moderator: Jessica Smith, Vice President of Marketing, San Jose Earthquakes Panelists: Mario Alioto, EVP Business Operations, San Francisco Giants Mike Kitts , VP, Corporate Partnerships, Golden State Warriors Jessie Giordano, Senior Vice President + Head of San Francisco Office,GMR Marketing Wade Martin, VP, Corporate Partnerships & Hospitality, Oakland Athletics MORNING BREAKOUT SESSIONS 11:30am -12:30pm TICKET SALES “Baseball as a Service: The Membership Model of the Future” Session Leaders: Suzi Alvarez, Director, New Ballpark Sales, Oakland Athletics Scott Brinkman, Manager, Business Development, Oakland Athletics MARKETING “Beyond the Game: Keys to Unlocking an Elevated (End-to-End) Fan Experience” Session Leader: Doug Bentz, Vice President of Marketing & Digital, San Jose Sharks Presented by SPONSORSHIP “The Power of Technology - How Big Data is Evolving Sponsorship” Session Leader: Kim Cook, Chief Revenue Officer, Hookit 12:30 - 1:30pm Networking Lunch 1:30 - 2:30pm Fall Summit Tech Tank Session Leader: Josh Keiles, Vice President of Business Development, National Sports Forum AFTERNOON BREAKOUT SESSIONS 2:30 - 3:30pm NON TRADITIONAL REVENUE “Winning Tactics: Profitable Strategies for Arena & Stadium Dark Days” Session Leaders: Vicki Eiges, Manager, Special Event Sales Team, San Francisco 49ers Karl Krudup, Director, Special Event Sales, Sacramento Kings DIGITAL MEDIA “More Layers, Better Stories: Session Leader: Dave Pitt, Director, Partnership Sales, Golden State Warriors SPONSORSHIP “Point/Counter-Point: Managing the Property/ Agency Relationship for the Greater Good” Session Leader: Dan Hall, Senior Marketing Manager, Partnerships, Portland Trailblazers “The Changing Face of Sponsorship” Super Panel 4:00 - 5:00pm Moderator: Kevin Hilton, Vice President, Corporate Partnerships, San Francisco 49ers Panelists: David Martinez, Director, Global Sponsorships, SAP Tim Katz, Head of Sports & New Partnerships, YouTube Lane Joyce, Head of Experiential Marketing, Anheuser-Busch/InBev 5:15 - 7:30pm NSF Fall Summit Cocktail Reception at Hotel Nikko KEYNOTE SPEAKER: AL GUIDO Al Guido was named President of the San Francisco 49ers on February 15, 2016. Guido oversees all key business initiatives for the team. Guido also concurrently serves as the CEO and co-managing partner of Elevate Sports Ventures, which -launched in 2018 - works to bring comprehensive business solutions to the sports and entertainment industry that identify new revenue opportunities and bring new, innovative ideas to market. Prior to being named President of the 49ers, Guido served as the team’s chief operating officer from 2014 to 2016. Levi’s Stadium has proven itself as a 360-degree entertainment venue in its first four years under Guido’s leadership. The venue has hosted Su per Bowl 50, Wrestleman ia 31, Major League Soccer, multiple Pac-12 Championship Football games, International Soccer giants Manchester United and Barcelona, Taylor Swift, Kenny Chesney, Grateful Dead, and NHL Outdoor Classic. In 2017, the stadium played host to the largest soccer tournament on U.S. soil since the World Cup President, San Francisco 49ers & with the Copa America Centenario and will host the prestigious College Football National Championship Game, in 2019. CEO/Managing Partner, Elevate Sports Ventures Under his direction, the construction and year-one operations of Levi’s Stadium exceeded all projections -finishing under budget on construction, with lower public debt than expected, delivering $2.8 million to the City of Santa Clara general fund from non -event revenue in just the first eight months of operations, and fully funding reserve cash balances for the Santa Clara Stadium Authority. Guido led the sales team that made the stadium a reality, highlighted by the record setting Stadium Builders License sales campaign for the stadium’s seats and suites. The team has signed more than a dozen partners with record-breaking figures in corporate partnership investments, including Levi’s®, SAP, Anheuser Busch, Dignity Health, Intel and BNY Mellon. Creating a technologically enhanced game day experience that is influencing sports venues across North America and around the world, the strategy for Levi’s Stadium developed by Guido and the 49ers executive management team has garnered international recognition, most notably the Sports Business Journal 2015 Sports Facility of the Year and Venue of the Year at the 2015 Stadium Business Awards in Barcelona, Spain. Leveraging technology with sustainability, Levi’s Stadium has also generated international acclaim for its green efforts under Guido’s direction. For its green innovation and implementation - inclusive of being the first NFL stadium to be twice LEED certified -Levi’s Stadium was named the 2017 StadiumBusiness Environmental Stadium of the Year and the 2016 Green Sports Alliance Environmental Innovators of the Year. SPEAKERS ALSO INCLUDE... MIKE KITTS LANE JOYCE TIM KATZ MARIO ALIOTO KIM COOK JESSICA SMITH VP, Corporate Partnerships Head of Experiential Head of News + EVP, Business Chief Revenue Officer VP, Sponsorship Marketing Sports Partnerships Operations DAVID MARTINEZ DOUG BENTZ SUZI ALVAREZ KEVIN HILTON JESSIE GIORDANO DAVE PITT Senior Director, VP, Marketing Director, New VP, SVP, Client Consulting + Director, Global Sponsorships & Digital Ballpark Sales Corporate Partnerships Head of San Francisco Partnership Sales Office VICKIE EIGES WADE MARTIN KARL KRUDUP DAN HALL Scott Brinkman Manager, VP, Corporate Parnerships Director, Senior Marketing Manager, Manager, Business Special Events Sales Team & Hospitality Special Event Sales Partnerships Development HOW TO REGISTER FALL SUMMIT TECH TANK Thursday, October 10 | 1:30 - 2:30 pm | Hotel Nikko Purchase your badge now for $695! Or bring your team and take advantage of our In a new age of technology in sports, the Fall Summit Tech Tank is designed great Triple Play package: 3 Attendee Badges for a total of $1,750! to expose innovative companies operating in the sports industry to teams, properties, agencies, and corporate partners. Attendees of the NSF Fall Summit are all looking to push the envelop for their respective organization, and the Fall Summit Tech Tank gives attendees the ability to see innovative technologies impacting different segments of sports business. Are you an innovative company looking to get your organization’s ideas, programs, and platforms in front of teams, properties, agencies and corporate partners in the sports industry? If so, participate in the 2019 Fall Summit Tech Tank. Overview of Program - 10-minute presentation slot in front of our General Session. - Three (3) All-Access Passes to the NSF Fall Summit. To register or for more information visit www.sports-forum.com/fall-summit-2019 - Table-Top Display in our showcase foyer - Designation as a Fall Summit Sponsor or contact Melissa Salaya at (619)-469-4101 x 207 | [email protected] Winning Companies Will Receive… One (1) All-Access Pass to the 2020 National Sports Forum in Atlanta, GA, February 9-11, 2020. SPONSORSHIP OPPORTUNITES One (1) “Selling It” feature in our bi-weekly online newsletter. Exhibit in our Showcase Foyer: $2,995 (includes Table Top Display and 3 all-access badges) Looking for MORE Exposure? For additional information about higher level sponsorship at the Fall Summit, contact Josh Keiles at [email protected]. OPEN SPOTS STILL AVAILABLE! If you are interested in participating in the Fall Summit Tech Tank, please reach out to Josh Keiles at [email protected] for more information. THANK YOU TO OUR 2019 FALL SUMMIT 2020 Fall Summit SPONSORS, EXHIBITORS & PARTNERS Planning Committee Kevin Hilton, VP of Corporarte Partnerships. OFFICIAL SPONSORS San Francisco 49ers Dave Pitt, Director of Partnership Sales. Golden State Warriors Courtney Ksiazek, Director Partnership Marketing , San Jose Earthquakes Grant McCandless, National Account Executive, EXHIBITORS Mossberg & Company Janine Corcoran, Director of Development San Jose State Athletics Josh Feinberg, Director Group Sales & Hospitality, Oakland A’s Happy Finish Greg Coletti, Vice President, Partner Services Sacramento River Cats PARTNERS Dan Hall, Senior Marketing Manager, Partnerships, Portland Trailblazers Mossberg & Company Inc..
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