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EDITOR’S NOTE
FYICRAINSNEWYORK.COM Team spirit With the baseball postseason nearly upon us, and the NFL When the end of season kicking off Sept. 10, let’s the line is actually take a moment to talk about what New York is not: a great sports good news town. As a kid who grew up in he subway system has not been Pittsburgh, I know what a real expanded since 1989, when Jeremy Smerd sports town looks like. (Hint: If you three new stations, on the fly into the ’burgh when the T Steelers are in the playoffs, the Upper East Side, Roosevelt Island and in Long Island City, opened. On Sept. entire airport and everyone working in it will be 13, the 26-year drought will end when decked out in black and gold. ) Yes,New York has a 7 train pulls into the 34th two storied franchises, the Yankees and the Giants; Street/Hudson Yards stop.There the city is headquarters to all the major leagues; and should be plenty of elbow room for no other town could deliver a Subway Series (see In the Markets, Page 5). But New York is too big with riders until New Yorkers get used to buck ennis the idea of subway service west of too many people from other cities who have their Ninth Avenue and below West 59th Street, heretofore a mass-transit desert. But if all goes well, it own allegiances—if they care about sports at all. Our will soon be bustling:The station is within walking distance of the Javits Center, the High Line and own mayor is—of all things—a Red Sox fan. I can Hudson River Park, and right underneath the Hudson Yards megaproject, which will be the largest tell you that no one from Pittsburgh would ever private real estate development in U.S. history.The station was designed to accommodate growth, consider rooting for a Cleveland team.Then there are with a mezzanine running the entire length of it. Commuters will be shuttled between the the historical injustices. My father-in-law has lived in platform and the street, 125 feet above, by elevators that move diagonally, and kept comfortable by New York his whole life, yet remains a die-hard a system that’s supposed to prevent station temperatures from surpassing 78 degrees. There will, Dodgers fan from their Brooklyn days. MetLife however, be no Sunday celebration at 10th Avenue and West 41st Street: Plans for a station there Stadium—where the Jets and Giants play—besides were scrapped to save more than $500 million.The 1.5-mile extension from Times Square still ran being an unwelcoming place, is in New Jersey.There about $400 million over its initial $2 billion budget. —erik engquist should be a law that says you can only call yourself “New York” if you play in New York. I thought about COOPER UNION SETTLES Health and Human Services at the Eric Schneiderman has recouped this last week when the New York Cosmos soccer New York state Attorney General end of September after 20 months in more than $4 million in restitution team came to our newsroom.Three years ago they Eric Schneiderman and Cooper the role. She will take an unpaid post and damages for thousands of New responded to an Empire State Development RFP to Union reached a deal that could re- as chairwoman of the board for the York workers cheated out of wages by develop two parking lots at Belmont Park.The store free tuition at the school.An in- New York City Health and Hospitals employers since Labor Day 2014. dependent monitor will be appointed Corp. Most of the money came from local- Cosmos are hoping to build a stadium and a to review the 156-year-old college’s ly owned franchises of national shopping complex on the Long Island site. Not only management and finances. Cooper NETS, BARCLAYS chains. has the agency not awarded a contract, it hasn’t even Union has been struggling financial- CENTER SALE ‘It is about explained why it’s done nothing. (My own inquiries ly, prompting the administration to Developer Forest TRUMP PLEDGE charge tuition in 2014 for the first City Ratner is close quality of life, After declaring dur- went unanswered.) The bidders deserve an answer. time in more than 100 years. The to selling its stake in about ing the first Republi- Regardless of how it ends up, I think a team should agreement ends a year of litigation. the Brooklyn Nets can debate that he actually play in the place it calls home. and Barclays Center freedom from would be open to a DEPUTY MAYOR RESIGNS so it can focus on real fear, about third-party presiden- Amid increased scrutiny of the city’s estate. Under the tial bid, Donald THIS WEEK IN CRAIN’S rising homeless population, Lilliam deal, Russian bil- freedom from Trump signed a GOP Barrios-Paoli will leave as the head of lionaire Mikhail loyalty agreement. Prokhorov, who al- disturbance’ The pledge is not IN THE BOROUGHS------4 ready owns large —Police Commissioner Bill legally binding, so the pieces of the team Bratton, to The New real estate mogul IN THE MARKETS------6 and arena, would Yorker, in defense of his could change his mind THE INSIDER ------forgive Forest City controversial broken- again. 7 for about $31 mil- windows policy OPINION------8 lion it owes him to AOL DEALS cover the Nets’ losses. Forest City, In an effort to better target advertis- GREG DAVID ------9 which would take home under $100 ing to mobile users,Verizon’s AOL is million in such a deal,is building res- buying a mobile-ad company, Mil- REPORT: REAL ESTATE------10 idential towers near the arena. lennial Media Inc., for about $250 THE LIST ------12 million. Additionally,AOL acquired A LANDMARKS CLOCK for an undisclosed sum Manhattan- CLASSIFIEDS ------38 Preservationists and real estate execu- based Kanvas Labs, an app that lets GOTHAM GIGS tives will spar at a hearing this week users create and share digital photos EXECUTIVE MOVES------44
getty images Nicole Levine has gone from over a new bill designed to impose lim- and videos, to attract younger users. tidying offices to building an SOURCE BREAKFAST------45 CHAIR BUILT FOR A PONTIFF its on the time taken by the city Land- international cleaning TENANT PROTECTIONS A simple oak chair for Pope marks Preservation Commission to business. P. 44 SNAPS------46 Francis was unveiled at Madi- designate individual properties and Mayor Bill de Blasio signed legisla- vol. xxxi, no. 36, september 7, 2015—Crain’s New York Business (issn 8756-789x) is son Square Garden. The pope districts as landmarks. The legislation tion barring landlords from making published weekly, except for double issues the weeks of June 29, July 13, July 27, Aug. 10, will arrive at the Garden for was introduced after more than 100 repeated buyout offers to tenants in Aug. 24 and Dec. 21, by Crain Communications Inc., 685 Third Ave., New York, NY Mass on Sept. 25, following a proposed designations were found lin- rent-regulated apartments within six 10017. Periodicals postage paid at New York, N.Y., and additional mailing offices. Post- master: Send address changes to: Crain’s New York Business, Circulation Department, 1155 motorcade through Central gering on the agency’s to-do list, some months if tenants don’t want them. Gratiot Avenue,Detroit,MI 48207-2912.Periodicals with Standard A Enclosure enclosed Park. The city said protecting for decades (see Editorial, Page 8). Other provisions would require in version 2 only. the pope will be a “massive reminders that tenants can refuse for subscriber service: Call (877) 824-9379.Fax (313) 446-6777.$3.00 a copy,$99.95 one year, $179.95 two years. (GST No. 13676-0444-RT) operation.” RECOVERED WAGES offers or consult lawyers. ©Entire contents copyright 2015 by Crain Communications Inc. All rights reserved. New York state Attorney General —amanda fung
September 7, 2015 | Crain’s New York Business | 3 20150907-NEWS--0004-NAT-CCI-CN_-- 9/4/2015 6:28 PM Page 1
IN THE BOROUGHS BROOKLYN Myrtle Ave. has a senior moment Clinton Hill shops tailor services to cater to older New Yorkers
BY ADRIANNE PASQUARELLI
At a new yoga class offered by Move With Grace on Myrtle Avenue in Clinton Hill, Brooklyn, the instruc- tor asked students the standard questions about their levels of expe- rience, health issues and flexibili- ty—and got the usual range of re- sponses. Only when she asked if anyone had arthritis did the class show its true stripes, as many hands crept upward. Your order is on its way “She gave tips on how to move and certain stuff to do at home to help with the condition,” recalled Venture-capital-backed boom in food delivery is giving New Yorkers more Valerie Brooks, a 65-year-old who options than ever. But is more actually better? recently took the inaugural course of yoga for seniors there. In another bow to the needs of the older crowd,
buck ennis instructors also allow seniors to use a chair for additional support, in- growing food-delivery service founded this Arcade’s parent company, last year. “We learn stead of balancing on the floor or BY ADRIANNE PASQUARELLI spring.It promises to eradicate the burden of too your taste preferences, and it gets more person- wall with poses. many choices by offering users a single “dish of alized over time.” Welcome to the 20-block-long The 10 a.m. text offered a single choice: deep- the day”from about 150 trendy New York restau- In the past three years, New Yorkers have Myrtle Avenue Business Improve- dish pizza. “Crusty. Cheesy. Saucy,” it read. “Txt rants. The text comes in the morning. Lunch is seen a boom in delivery services, thanks to a ment District,where more than four YES to order.”Two and a half hours later,a warm served between noon and 1 p.m. Other than the flood of venture-capital money and technology dozen store and restaurant owners $13 pizza oozed its way via cargo bike delivery to first sign-up, all communication is done via text. that makes it easy to connect with consumers. have recently rolled out the red car- Crain’s midtown newsroom just in time for “We want to eliminate the risk of ordering the The trend is taking hold in cities across the pet for seniors. Among other activi- lunch. wrong thing from a good restaurant,” said Shau- U.S., with New York the prime market and ties, older residents can take part in Such is the premise of Eat Arcade, a fast- nak Amin, who launched Kitchen Stadium, Eat See DELIVERY on Page 43 See SENIOR on Page 42
STATS AND THE CITY by Peter D’Amato Overweighted in taxi loans, YOU GOTTA HAVE ART DESPITE CHATTER about the death of West Chelsea’s art scene, the credit unions face bloodbath number of galleries there is down only slightly from its historical peak. Still, the Lower East Side is gaining as the city’s art epicenter. NUMBER OF NYC GALLERIES That means unless Queens- ket,and by extension the entire taxi- Sinking medallion West Chelsea Lower East Side based Melrose can soon find a way cab industry, is no longer a threat- 400 values threaten out of its mess, it could be seized by ened harm—it is a reality that is al- 294 the government or sold. For now, ready unfolding,” wrote Todd 320 to drag local lenders the credit union is seeking relief in Higgins, an attorney representing 240 down with them court, asserting that if the city Melrose and three other credit 160 unions, in an Aug. 28 letter to the 224 80 de Blasio administration’s top BY AARON ELSTEIN ‘It is no longer 0 lawyer. Melrose didn’t respond to a ’00 ’01’02 ’03 ’04 ’05 ’06’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14 ’15
call seeking comment. newscom Uber has taken a serious bite out of a threatened Credit unions are hardly the only GALLERIES OPENED IN 2015 Though high rents are pushing the fortunes of New York taxi driv- harm—it is financial institutions to lend to taxi- Bushwick, Brooklyn, by comparison, has some galleries out, the art business ers. Now the pain is spreading to medallion owners. Citibank and not lived up to its buzz as an art hub. remains much stronger than it was their lenders, including some so Signature Bank are also players, as years ago. heavily weighted in medallion loans a reality’ are specialty lenders like Medallion Bushwick Lower East Side INCREASE in the that their futures are in peril. Financial. But credit unions, owing Upper East 3 Side 6 number of galleries Melrose Credit Union disclosed to their small size, tend to be the 35 442%in the city since 1965,to 1,475 last week that delinquencies and most exposed. Melrose revealed in Dumbo 9 from 272 troubled debts in its taxi-medallion May that it had $1.6 billion in taxi- NUMBER of galleries New York had in portfolio jumped by 25% over a doesn’t stop Uber drivers from re- medallion loans on its books, which 12 1802, when the New York Academy of two-month period ended July 31,to sponding to e-hails, the New York translates to 78% of its total loan 19 2 West Other Fine Arts and the American Academy of nearly $400 million—a sum that taxi industry could collapse. portfolio, according to federal regu- Chelsea neighborhoods Fine Arts opened nearly equals the institution’s capi- “The imminent risk of cascading latory data. Sources: Earl Bateman tal and reserves to cover potential medallion foreclosures, followed by One reason credit unions got so loan losses. the collapse of the medallion mar- See TAXI on Page 43 ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY
4 | Crain’s New York Business | September 7, 2015 20150907-NEWS--0005-NAT-CCI-CN_-- 9/4/2015 3:16 PM Page 1 IN THE up 16% this season, to an average 31,257 fans per game, according to MARKETS ESPN data. September crowds by Aaron Elstein should be the highest since the team last contended in 2008—and with postseason games seemingly a sure thing, figure the Mets can reap Yanks, Mets look for big playoff haul THE METS are hoping $13 million in revenue for every Yoenis Cespedes can playoff game they host. (The Yan- lead them to a deep kees’ number is higher because aseball season has entered its final month, and for New playoff run—and boost York fans there’s the tantalizing prospect that both Citi Field revenue in the Yankee Stadium’s capacity is about process. 10% larger than Citi Field’s.) teams will make the playoffs for the first time since One thing’s for sure: This year’s
B Yankees Mets getty images 2006. For the and , meaningful baseball in the postseason surely won’t end for Mets late summer and fall promises to provide a major bump in fans as 2006’s heartbreaker did, business. How much? The teams never like to talk about their result of lower attendance levels.” it bottomed out at $117 million, when Carlos Beltran left the pennant- What Moody’s was trying to say was because the team was lousy and fans winning run on base as he watched a finances, but the truth can be gleaned by examining the data revenue at Citi Field declined by a stayed away. third strike curve over the plate. Mr. provided to bondholders who invested in their ballparks. third between 2009 and 2014, when But now attendance has perked Beltran is a Yankee now. Ⅲ
Let’s start with the Yankees,who arguably have the most at stake, with a business model predicated on regularly making the postseason and going on extended World Series runs every so often. Missing the playoffs two years in a row has cost the team dearly. Last year, Yankee Stadium revenue was $274 million, which represented a $75 million, or 21%, decline from Give your health 2012, when the team last made the postseason and hosted five playoff games. Do some rudimentary math and you see that the Yankees stand to reap $15 million in ticket,conces- coverage wings. sion and souvenir revenue for every postseason game they host.That av- erage would rise if they reach the World Series, when tickets cost even more. Of course, revenue from hosting postseason games is only the start. Forbes estimates that gate revenue Do you see a solution to the accounts for about 60% of the team’s total haul.If the Yankees were to win growing holes in your benefi ts? their first pennant in six years, sea- son-ticket renewals will be stronger, Your employees may. and the team will be able to com-
mand higher prices from sponsors and cable companies that broadcast It’s called voluntary insurance, and 70 percent its games. of employees say they’re likely to purchase As for the Mets, the team has voluntary insurance if it were offered by their been revitalized by trades for slugger employers.1 Yoenis Cespedes, among others—and owner Fred Wilpon has to be thrilled to see fans return after several depress- In an ever-changing health care landscape, ing seasons. Here’s a fun fact: In July, Afl ac has offered voluntary insurance and Moody’s Investors Service the folks at nothing else for 60 years. And it shows. Only declared the Mets to be junk (they’ve SM said that for a while), rating their Afl ac offers One Day Pay , which allows your ballpark’s bonds below investment employees’ claims to get paid in just a day grade, citing “underperformance … when they submit online.* due to materially lower revenues as a Best of all, Afl ac comes at no direct cost to employers like you. Just add a payroll deduction, notify your workforce and let it fl y.
Call your local agent and visit afl ac.com/smallbiz
52% 12015 Afl ac WorkForces Report, a study conducted by Research Now on behalf of Afl ac, January 20 - February 10, 2015. Includes somewhat, very and extremely likely; of those employees who DECLINE IN THE VALUE of Bitcoin in are not currently offered voluntary insurance benefi ts by their employers. *One Day PaySM available for most properly documented, individual claims submitted online through Afl ac SmartClaim® the past 12 months, according to by 3 PM ET. Afl ac SmartClaim® not available on the following: Short-Term Disability (excluding Accident and Sickness Riders), Life, Vision, Dental, Medicare Supplement, Long-Term Care/Home CoinDesk. Bitcoin has lost much of its Health Care, Afl ac Plus Rider and Group policies. Processing time is based on business days after all required documentation needed to render a decision is received and no further validation and/or research is required. Individual Company Statistic, 2015. Individual coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, individual allure as a speculative plaything amid coverage is underwritten by American Family Life Assurance Company of New York. Worldwide Headquarters | 1932 Wynnton Road | Columbus, GA 31999 reports that big Wall Street banks are developing their own virtual currencies Z150675 7/15 and blockchain-based payment systems.
September 7, 2015 | Crain’s New York Business | 5 20150907-NEWS--0006-NAT-CCI-CN_-- 9/4/2015 6:28 PM Page 1 THE will be more aggressive in rooting out discriminatory practices than it has INSIDER under previous administrations, Ms. by Andrew J. Hawkins and Erik Engquist Malalis said. And the agency will have more money and bodies to make good on that promise. Mr. de Blasio increased the commission’s budget Biz on notice as new ban kicks in by 25% this fiscal year, to $8.8 mil- lion, which will help expand its staff major change affecting hiring practices took effect for by 50%, to 120 employees. city employers last week, rekindling gripes in the The agency will also oversee a program that has city employees pose business community about City Hall meddling in CARMELYN MALALIS, A the city’s human-rights as applicants in industries known for their affairs. commissioner, promised discrimination. In a technique called Under a law signed by Mayor Bill de Blasio in May, most more aggressive “matched-pair testing,” two similar- enforcement. ly credentialed pseudo job applicants
employers in the city are now prohibited from running credit redux or tenants will show up separately, checks on job applicants. Supporters say the new rule will help with one displaying at least one of the prevent discrimination against job seekers with checkered their practices.” Most concerning to Kathryn Wylde, characteristics protected by the city’s The Partnership for New York president and CEO of the organiza- human-rights law.If that applicant is financial histories, but businesses “Whenever you have a law that City persuaded the City Council to tion, is the message the law sends treated differently from the other, have complained about government creates great change,there is going to exclude some applicants from the about business owners in New York. fines could be levied. interference. be discomfort in the transition ban,including those seeking jobs in- “The credit-check bill is one of Ms. Malalis said that in the past, Unlike with the paid-sick-leave process,” said Carmelyn Malalis,com- volving law enforcement, computer many new mandates that the council matched-pair testing was used only law and other mandates, employers missioner of the city’s Commission security, national security or trade is seeking to impose on employers, to root out gender-based discrimi- were given no grace period before on Human Rights. “Asking for cred- secrets, as well as positions with au- suggesting [council members] don’t nation, such as local pubs posting fines—which can reach $250,000— it histories has become so ingrained thority over sums of $10,000 or think very highly of the city’s job cre- ads for “female-only bartenders.” kick in. The law also allows spurned in a lot of employers’ application more. The business group’s mem- ators,” Ms. Wylde said. “It is disap- The testing program is in the job applicants to sue business owners. processes, so it is a huge change.” bers,which include most of the city’s pointing because there are really very process of being revamped, she said, The head of the city agency She added, “It’s not this bitter major banks, media companies and few examples of bad actors among al- to include additional “areas of pro- tasked with enforcing the ban ad- pill people have to swallow. It’s law firms, are generally aware of the most 200,000 businesses that are tection,”such as race,age,sexual ori- mitted it will initially be burden- something we really want to be credit-check ban, but smaller em- struggling with the city’s high costs entation, immigration status, dis- some for employers, but vowed the working [on] with businesses and ployers may be in the dark about and regulatory burdens, as well as ability, criminal history, joblessness pain will be temporary. employers to be implementing in their obligations under the law. heavy competition for qualified em- and marital status. ployees. A more productive focus Critics have dismissed the pro- would be how to help these business- gram as gotcha-style enforcement. es succeed and grow.” But the commissioner said employ- Ellen Storch, a labor and employ- ers were not being targeted surrep- ment lawyer at Kaufman Dolowich titiously. & Voluck, was even more blunt. “We’re not randomly sending “This is such the de Blasio ver- testers out to housing providers or sion of what this law should be,” she employers or businesses,” Ms. said. “My view is, it’s pretty anti- Malalis said. “Usually when testers business.” are being assigned to a situation it’s We congratulate our client Ms. Malalis’ agency has been because someone in the public has hosting training sessions with busi- identified a target.” ness owners, service providers and lawyers who represent large em- ployers and corporations to increase Nail salon bond awareness of the credit-check ban.It seller busts myth has held about 15 sessions in all five boroughs since June and plans to in- An out-of-state brokerage is furious crease the rate to two sessions per that a Queens lawmaker pushed week.The city will also get the word back against a Cuomo administra- out with ads on subways, bus shel- tion mandate that nail and hair sa- ters and Facebook. A spokeswoman lons purchase wage bonds by Oct.6. said the agency plans to spend $1 SuretyBonds.com,based in Mis- million on outreach and marketing. souri, accused Assemblyman Ron But elected officials and busi- Kim of spreading myths in his quest to on its $465M acquisition of ness groups question whether most buy more time for business owners to employers are even aware of the comply with the new state regula- law, let alone ready to comply with tion, which is meant to ensure that it. Councilman Robert Cornegy,a workers can recover money when sa- Brooklyn Democrat who chairs the lons cheat them out of wages. New the newly re-developed council’s Committee on Small Busi- York City recently imposed a similar ness, said he was concerned that the mandate on car washes. public-education efforts are too lit- The company asserted that tle, too late. bonds are available to buy within 24 Springfi eld Town Center “Given these facts and the poten- hours and do not necessarily cost 2% tially serious penalties that employ- to 3% of the bond amount. ers could be subject to, I’m counting Mr.Kim had said only a few com- on the commission to use its discre- panies were offering the bonds and in Springfi eld, VA tion and refrain from affirmative en- that the industry on the whole wasn’t forcement actions in these early ready to service the 6,000 businesses months, and to choose mediation as affected by the regulation. the method for resolving any com- The problem stemmed in part plaints that may come in,” he said. from a miscommunication: Some The credit-check ban isn’t the salon owners called insurance com- only new restriction on employers: panies directly and were turned away Starting Oct. 27, the city’s “ban the because the bonds are sold by bro- box” law will forbid employers from kers. In response, the state’s Depart- digging up a job applicant’s criminal ment of Financial Services removed history until they are about to ex- the names of the insurers from its tend a job offer,and requires them to website and now lists only brokers. explain in writing why they reject “The vast majority of legitimate applicants who have records. operators are able to get these goulstonstorrs.com “It’s a double whammy,” Ms. [bonds], and hundreds have already Storch said. done so,” a department spokesman The Human Rights Commission said. Ⅲ
6 | Crain’s New York Business | September 7, 2015 20150907-NEWS--0007-NAT-CCI-CN_-- 9/4/2015 6:23 PM Page 1
HEALTH CARE
The real estate investment and financing firm Madison Realty NY-Presby chief abruptly resigns Capital supplied Fortis with a $107 million loan to complete the deal. LICH consists of a campus of Dr. Robert Kelly and its operating income was $220 mired in controversy. The firm discuss a deal in which Fortis would buildings totaling 542,000 square million. pledged to preserve a medical facility seek to increase the size of the devel- feet of both existing space and devel- leaves suddenly, —barbara benson operated by NYU Langone Medical opment in exchange for concessions opment rights along several blocks Center at the site and create 223,000 to the community.Fortis has offered on the south side of Atlantic Avenue. citing ‘personal LICH sold, finally square feet of affordable housing. to move the planned towers to the “Cobble Hill is one of Brooklyn’s reasons.’ Successor However, Fortis also plans to erect periphery of the LICH campus, most desirable neighborhoods, and Fortis Property Group has complet- residential towers as tall as 40 stories construct schools and expand a park. yet properties rarely trade, and very is not yet named ed its $240 million acquisition of in the heart of brownstone Brooklyn. To increase the size of the devel- few are developed,given zoning and Long Island College Hospital in In recent months,Fortis has been opment, which will likely cost more landmark restrictions,” said Joshua Cobble Hill, Brooklyn. meeting with Councilman Brad than $1 billion to build, Fortis must Zegen, the co-founder and manag- r. Robert Kelly, the Fortis last year emerged as the vic- Lander, whose district includes go through a land-use review and ing principal of Madison Realty president of New tor from a bidding process that was Cobble Hill,along with the public to get the blessing of the City Council. Capital. —daniel geiger York-Presbyterian Hospital, quietly stepped down from Dhis post last Thursday. The $4.6 bil- lion hospital removed his biography and his name from its website,where it once appeared prominently among the executive leadership team. Natalia Arbelaez The move was a surprise, and im- FOUNDER mediately sparked talk of the circum- BUSYBEES stances surrounding his departure. Executives at New York-Presbyter- ian’s rivals heard that Dr. Kelly left “suddenly.” A hospital spokeswoman said Dr. Kelly resigned “for personal reasons.” As recently as Aug.25,he partic- ipated in a public ceremony marking a donor reception for a new Rapid Medical Evaluation Center at New York-Presbyterian/Columbia Uni- versity Medical Center. Dr. Kelly, an anesthesi- ologist who earned about $2.7 million Getting serious annually, served as president for about play. four years. In June 2011, the system Dr. Robert Kelly announced it had named Dr. Steven J. Corwin as its new chief executive, Understanding succeeding Dr.Herbert Pardes,who was retiring as head of the hospital. Dr. Kelly was named the hospital’s president, reporting to Dr. Corwin. what’s important. Successor in the wings According to his biography, Dr. Kelly joined the management team of New York Hospital,a predecessor to New York-Presbyterian Hospi- A mom herself, Natalia was looking to create a unique space for kids that could be enjoyed year-round. She just needed a tal/Weill Cornell, in 1995. There has been speculation that bank that believed in her. At M&T, we took a close look at her business plan, scope and long-term goals, and then found the Dr. Kelly may be succeeded by Dr. right loan to get her up and running and get youngsters through her doors. Our eagerness to help businesses like BusyBees is Laura Forese, who holds the title of president of the New-York Presby- why M&T is a top SBA lender1 in the nation and why we’ve been recognized by Greenwich Associates for excellence in small terian Healthcare System. Crain’s honored Dr.Forese as one business banking.2 To learn how M&T can help your business, visit mtb.com/businessbanking. of New York’s Most Powerful Women earlier this year. The New York-Presbyterian system has $1.1 billion in revenue and more than 6,000 employees. New York-Presbyterian reported operating income of $107.1 million in the first half of 2015, up 6.9% from the prior-year period. The hospital’s total operating expenses LENDING SOLUTIONS | MERCHANT SERVICES | TREASURY MANAGEMENT | DEPOSITORY SERVICES were $2.2 billion in the first six months of the year. It ended 2014 1According to statistics released by the U.S. Small Business Administration (SBA) for total approved loans through the SBA’s 7(a) lending program during the federal fiscal year ending 9/30/2014. with a $365.5 million profit,up $9.1 2Based on the 2014 Greenwich Excellence Awards in Small Business Banking. million from 2013. Total operating ©2015 M&T Bank. Member FDIC. Equal Housing Lender. revenue was $4.6 billion last year,
September 7, 2015 | Crain’s New York Business | 7 20150907-NEWS--0008-NAT-CCI-CN_-- 9/4/2015 3:17 PM Page 1
OPINION CRAIN’S NEW YORK BUSINESS
Deadlines for landmarks editor in chief Rance Crain publisher, vp Jill R. Kaplan assistant to the publisher, andmarking has its fans and foes, each historic features. Or it can do nothing. Alexis Sinclair, 212-210-0701 with good arguments about the benefits It makes sense to have a layer of protection while historic EDITORIAL editor Jeremy Smerd and drawbacks of protecting properties designations are contemplated. But deadlines are essential, assistant managing editors Barbara Benson, even though the commission’s current chief is finally Erik Engquist that are deemed historic. But the fight web editor Amanda Fung now breaking out between the two sides is whittling down the backlog on her own. Only a law can copy desk chief Steve Noveck art director Carolyn McClain a one-sided affair. guarantee the agency doesn’t return to its usual ways. staff photographer Buck Ennis senior reporters Joe Anuta, Aaron Elstein, Some preservationists are trying to The City Council is now moving a bill that would give the Matthew Flamm, Daniel Geiger, Andrew J. Hawkins, Adrianne Pasquarelli maintain a loophole that allows the city’s landmarks agency landmarks commission a year or two to vote on proposed reporters Jonathan LaMantia, Caroline Lewis designations. Even some preservationists, notably New York data reporter Gerald Schifman to take as long as it wants to make a decision on a property or web producer Peter D’Amato L Greg David district it nominates for historic status—while subjecting Landmarks Conservancy President Peg Breen, have said columnist contributing editors Tom Acitelli, property owners to additional red tape in the meantime. deadlines are needed to ensure the commission does its job. Theresa Agovino, Paul Bennett, Glenn Coleman, Erik Ipsen, Judith Messina, Elaine Pofeldt, How long could this purgatory last? Literally, forever. Opponents of the bill Cara S. Trager Some properties have lingered on the agency’s calendar for disagree, saying the ADVERTISING The city should www.crainsnewyork.com/advertise more than four decades without a verdict. Landmark lovers agency acts within the advertising director, Irene Bar-Am don’t mind waiting, perhaps reasoning that if enough time not be able to measure’s time frames [email protected] or 212-210-0133 senior account managers passes, just about any property will eventually be considered 90% of the time.That’s Jill Bottomley Kunkes, Rob Pierce put properties in account managers Zita Doktor, Jake Musiker, historic and receive protection from being altered without like saying we don’t Stuart Smilowitz marketing coordinator LeAnn Richardson the commission’s say-so. permanent limbo need drunken-driving sales/events coordinator Tara Richmond, But for property owners, lengthy limbo periods are a laws because 90% of 212-210-0282 [email protected] motorists are sober. ONLINE problem. After landmark status is proposed, a scarlet letter— general manager Rosemary Maggiore, “C” for calendar—is placed on the property’s file at the There’s no reason the 212-210-0237 [email protected] Department of Buildings. Every time the owner applies for a commission cannot CUSTOM CONTENT director of custom content permit to improve his property, bureaucrats place the request decide on all of its nominations within the time allotted by Patty Oppenheimer, 212-210-0711 on hold and route it over to the Landmarks Preservation the legislation. Bill opponents claim that property owners [email protected] EVENTS Commission, one of the most persnickety and slow-moving could delay the process until the clock runs out on the agency, www.crainsnewyork.com/events director of conferences & events agencies in city government.The commission then has 40 but short of abducting the commissioners, we don’t see how. Courtney Williams, 212-210-0257 The council should see past their specious arguments and [email protected] days to act. It can landmark the property, or use the threat of manager of conferences & events landmarking to persuade the owner to preserve his building’s enact this basic guarantee of responsive government. Adrienne Yee AUDIENCE DEVELOPMENT director of audience & content partnership development Michael O’Connor COMMENTS 212-210-0738 [email protected] CRAIN’S 5BOROS www.5boros.com Irene Bar-Am, 212-210-0133 [email protected] SPECIAL PROJECTS Slow down super-tall construction Alexis Sinclair, manager 212-210-0701 [email protected] SHADOWY SKYSCRAPERS electrical grid, the public trans- DE BLASIO’S DUMB IDEA the size and breadth of tech em- REPRINTS portation system—is already over- ployment here, which increasingly reprint account executive Krista Bora, “Beyond a shadow of a doubt” burdened. Further, the city has Mayor Bill de Blasio’s suggestion spans all industries. 212-210-0750 (Editorial, Aug. 24) belittles con- done nothing to ensure these de- that the solution to the “problem” Conflating the sector with tech PRODUCTION cerns shared by many civic organi- velopments will be integrated of women wearing body paint employment misrepresents how production and pre-press director Simone Pryce zations, community groups and with the streetscape. might be to eliminate the Times much of our economy is driven by media services manager Nicole Spell individuals over the process that We were instrumental in creat- Square pedestrian plazas is shock- tech workers, regardless of the SUBSCRIPTION CUSTOMER SERVICE led to the construction of several ing the first zoning ordinance, not ingly misguided (“Curbing topless company or industry in which www.crainsnewyork.com/subscribe super-tall towers in midtown. only in New York City, but in the women,” Aug. 24). By every meas- they work. The piece said technol- [email protected] The Municipal Art Society country. Its purpose was to ensure ure, the plazas have been a huge ogy staff at Citibank should not 877-824-9379 (in the U.S. and Canada). $3.00 a copy for the print edition; or $99.95 one feels strongly that development a balance of uses, forms and func- success: significant increases in be considered part of the city’s year, $179.95 two years, for print subscriptions with must take into account context and tions as the city developed. But pedestrian safety, soaring property tech industry. But many of those digital access. local impacts, especially cumulative building technologies and the values and big crowds.The mayor’s employees have computer-science TO CONTACT THE NEWSROOM: ones. And in a city like New York, global market have catapulted idea to sacrifice what has become degrees and tech-firm experience. www.crainsnewyork.com/staff new development should also con- many neighborhoods into places one of the city’s great public spaces They are building systems, moni- 685 Third Ave., New York, NY 10017-4024 phone: 212-210-0100 fax: 212-210-0799 tribute to improving infrastructure of rapid, extraordinary change, because of a prudish response to toring networks and designing Entire contents ©copyright 2015 Crain Communi- and public spaces. and we no longer have the right scantily clad women shows a fun- tech products and services. Tech cations Inc. All rights reserved. ®CityBusiness is a registered trademark of MCP Inc., used under We continue to call for a better checks and balances in place. damental lack of appreciation of companies compete with Citi and license agreement. balance between private profit and The city needs to embrace and what makes this city unique. other nontech companies for the CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS public benefit, and to insist on a channel new development that —jeff prant most talented workers. chairman Keith E. Crain more transparent planning process. strengthens neighborhoods and Park Slope, Brooklyn To shape effective workforce president Rance Crain In the case of the 57th Street the city. Improved transparency, development strategies, job train- treasurer Mary Kay Crain towers, that balance is completely coupled with better mechanisms ing and education policies, we Cindi Crain THE REAL TECH UNIVERSE executive vp, operations William Morrow out of alignment. The zoning per- to ensure that development pro- must recognize that tech workers executive vp, director of strategic mitted developers to accumulate ceeds thoughtfully and anticipates “Separating hype from reality” are employed throughout our operations Chris Crain air rights without anyone know- impacts, will go a long way toward (Stats and the City, Aug. 24) uti- economy. As a city, we need to bet- executive vp, director of corporate operations K.C. Crain ing. The designs received no pub- generating an intentional, rather lized the Fed’s narrow definition ter prepare New Yorkers to com- senior vp, group publisher David Klein lic input and proceeded without than accidental, skyline. of the technology sector to make pete in the 21st-century workforce. vp/production, manufacturing David Kamis chief financial officer Thomas Stevens any environmental review. —mary rowe inferences about tech jobs in the —jen hensley chief information officer Anthony DiPonio The public infrastructure upon Executive vice president city. While there may be merits to Former executive director founder G.D. Crain Jr. (1885-1973) which these towers will rely—the Municipal Art Society that approach, it fails to measure Association for a Better New York chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.
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MADELYN WILS once. A better park by definition. Waterfront park is The trust ultimately gained sup- port for that vision and spearheaded 2013 legislation allowing for a dif- ferent and larger pier footprint.Sep- no fantasy island arately, with public money for con- tinued construction scarce, we any New Yorkers know about Pier55,a world- needed a plan to pay for it. The fact class park and performance venue planned for that we explored philanthropy should come as no surprise. Hudson River Park. It was made possible We approached Mr. Diller and through a gift from Barry Diller and Diane von Ms. von Furstenberg with a propos- Furstenberg, who will contribute at least $140 al: Help us leverage additional public million—the largest philanthropic gift for a public park in New funding by partnering with us to cre- M ate a magnificent public-park pier. York City history. Not only did they embrace that vi- Pier55 is noteworthy not only for its donors’munificence,but sion, they also worked with us to grow it and, in the process, we also for its prudence.So it’s unfortu- and other performance-hosting secured $17 million from the city nate that some have recently dubbed public parks enjoy.And that beyond toward the new pier. In the end, we the project “Diller Island”—or, as initial construction costs,the donors collaborated on a design that respects Crain’s put it recently, “Barry Diller will cover 20 years of mainte- the public’s thirst for open space, as on the Hudson.” nance—an often overlooked but well as the Hudson River habitat. Catchy, no doubt. But such critical component of park funding. The result will be a project both terms trivialize the gift and misrep- Moreover, the pier will be re- ambitious and practical—a direct resent the project. Far from a bil- silient,with access ramps creating an reflection of the partnership behind lionaire’s do-what-I-please, public- ADA-accessible slope allowing the it: Mr. Diller and Ms. von Fursten- be-damned fantasy island,Pier55 is rest of the pier to rise above FEMA’s berg’s generosity,Thomas Heather- the culmination of a deliberate, col- new floodplain (thus the need to wick’s design and the expertise of laborative planning process. build the pier 186 feet from shore). the trust, which has already built 15 It’s easy to sound the well-worn It’s also important to know how piers and miles of esplanade. “privatization” alarm. But consider we got here. Rebuilding this pier for In other words, this is far from that the Hudson River Park Trust— public open space has been part of simply “Diller Island.”It’s a thought- the public state authority created to the park’s master plan since 1998.In ful plan with one overarching goal:to oversee the park’s design, construc- 2011, as the pier crumbled, the trust provide a fantastic amenity for the tion and operation—helped craft began to envision it as a greener, public. Let’s not belittle that. the project so that Pier55’s lease en- more flexible space for recreation sures public access, just as visitors to and events that, unlike the old pier, Madelyn Wils is president and CEO of the other areas of Hudson River Park could serve many park purposes at Hudson River Park Trust.
STAGNANT SUBURBS Westchester, Rockland and Orange The taxing battle counties’ recovery has been modest. Year Jobs 2008 688,400 for GE’s jobs 2009 664,000 2010 662,200 2011 671,000 eneral Electric led the first major wave of corpo- 2012 674,600 rate defections from New York, abandoning the 2013 678,800 city in 1975 for Fairfield County in Connecticut. 2014 686,600 Now, tired by what he sees as endless efforts to 2015 692,000* raise taxes on his company,CEO Jeffrey Immelt *Estimated Source: New York State Labor Department is threatening to move his headquarters to a more understand- G he has allocated more than $2 billion ing place.Gov.Andrew Cuomo thinks that place is New York— to spur the economy. Make no mis- more specifically the northern suburbs. take, upstate needs help, but there are a lot more votes in the suburbs. This is a tale of taxes, incentives The question is how much the and the intersection of the economy governor is willing to spend to win and politics. the 800 or so jobs at the GE head- Let’s start with taxes,or those who quarters against stiff competition say taxes make no difference in cor- from places like Atlanta. Connecti- porate relocations.GE has been pub- cut Gov. Dannel Malloy said he’s licly unhappy with the taxes it pays in willing to revise his tax hike in some Connecticut for some time, and Mr. undefined way. A progressive Immelt said he had enough when Democrat, Mr. Malloy is no wall- Connecticut raised taxes specifically flower when it comes to handing out on global companies like his to solve tax breaks. The New York Times re- a budget problem. So, here is one ex- ported in 2013 that Connecticut ample where taxes do matter. gave ESPN $260 million in incen- The chance to reclaim GE for GREG DAVID tives, a big chunk of it under Mr. New York is an irresistible political Malloy, who also lent $20 million opportunity for Mr. Cuomo. He interest-free to UBS when it flirted needs a victory like that because the chart in a New York Federal Reserve with a move back to New York City. recent economic performance of briefing showed the lower Hudson New York’s governor is also a northern suburbs is nothing to brag Valley’s job-growth rate trailing big believer in giving businesses about. The number of jobs in even Long Island’s. tax breaks, and this is a fight he’d Westchester, Rockland and Orange The governor is vulnerable there love to win. countries will only pass the 2008 because he spends so much time One thing is clear: GE has the peak some time this year. A recent talking about reviving upstate,where leverage in these negotiations.
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REAL ESTATE INSIDE The List New York’s largest real estate investment trusts PAGE 12 ‘Ultimately, it comes down to the same principle of hospitality whether you’re on the first floor or the second floor’ REPORT —Eric Bromberg, Blue Ribbon Restaurants, Page 14
Stepping up to lower rents It’s not just the basement: Retailers find lease bargains upstairs, too
BY MATT MCCUE
When EMM Group co-founder Mark Birnbaum decided to open the restaurant Catch in the meat- packing district in 2011, he real- ized his company was the victim of its own success. EMM’s earlier hot spots—Tenjune and Abe & Arthur’s—had helped transform the neighborhood from gritty to trendy. As a result, Fortune 500 companies commandeered store- fronts and drove up the rents. DEEP THINKER: Bo Wei, Rather than get out, however, CEO of Fosun’s North the EMM Group looked up—to American operations, said the second floor. Now its 15,000 the company’s 70-foot- square feet on the second and deep, five-story retail mall at 28 Liberty St. would third floors, plus a rooftop, at 21 serve as an incentive Ninth Ave. is nearly three times to potential office tenants larger than for the floors above. Sephora’s space on the build- SQUARE8K ing’s ground buck ennis FOOTAGE that Dutch clothier level, at a frac- Suitsupply has on tion of the cost. the second floor “Restaura- DOWN PAYMENT of its first U.S. teurs couldn’t store, on Madison afford store- Avenue fronts anyway, so we said, Landlords strike ‘Screw it,we’re going to make it our new thing,’ ” Mr. Birnbaum said. $12per square foot 5 Setting up shop on the second High end of the range of retail floor of a building has typically rents for prime Manhattan been a gamble in New York City. basements Time-crunched, rapidly walking gold in basement New Yorkers never look up, right? But as retail rents shoot ever sky- In the wake of an explosion in retail rents, use their lower level, they can unlock ward,second-floor stores are going tremendous value,” said Brad from last resort to solid alternative. stores and restaurants lower their sights Mendelson, a retail broker with $5Kper square foot Landlords are benefiting from Cushman & Wakefield. He is help- the increased interest in second- hundreds of millions of dollars into ing Paramount Group, a large Highest rent on Fifth Avenue for floor spaces, as are crafty entre- BY DANIEL GEIGER subterranean floors that they envi- Manhattan-based real estate compa- a traditional retail space preneurs who are getting relative sion as the future homes of stores, ny, lease 40,000 square feet of lower- bargains.Among them are Catch, Most people think of underground restaurants and entertainment level space—the term landlords pre- tween $75 and $125 per square Casper and Suitsupply—compa- Manhattan as a labyrinth of sewers, spaces that will differ little from fer over “basement”—at the office foot—rates that often surpass even nies that use the Internet to get steam pipes and dank, lightless those upstairs,where the sun shines. tower it owns at 1633 Broadway.It re- the most expensive office floors up- the word out so that those in the spaces ruled by rats and who knows In the process, they hope to turn cently announced plans to erect a stairs and generate millions of dol- market for a meal, mattress or suit what else—a realm where most straw into gold, converting spaces glass box on the plaza in front of the lars in additional annual revenue for already know where they are folks fear to tread for anything oth- that produce little or no income into 48-story, 2.4 million-square-foot landlords. Meanwhile, retailers— heading before they leave home. er than a swift subway ride. cash cows, after the precipitous rise building in the heart of midtown. daunted by rents that now soar as That lessens these companies’de- Now a growing group of the bor- of retail rents in recent years. Mr. Mendelson said that prime high as $1,000 per square foot in pendence on foot traffic. ough’s landlords hopes to change “All the sophisticated landlords Manhattan basements used for re- SoHo, $2,000 in Times Square and “About 90% of our [diners] are that. They are collectively pouring have begun to realize that if they can tail purposes typically rent for be- a record $5,000 on Fifth Avenue— See SHOPS on Page 14 LISTEN to a discussion at CrainsNewYork.com/podcasts 10 | Crain’s New York Business | September 7, 2015 20150907-NEWS--0010,0011-NAT-CCI-CN_-- 9/3/2015 6:52 PM Page 2
have increasingly warmed to the critical factor for our success with create an uninterrupted, 700-foot- the proposed basement-level park idea of going underground. the whole building,” said Bo Wei, long pedestrian concourse, dubbed known as the Lowline, a former “There’s a synergy where the chief executive of Fosun’s North the Market Line,running parallel to maintenance and storage facility for landlords are feeling like they’re get- American operations. “If we can Broome Street. It will be lined on trolley cars. Backers see the Lowline ting value, and the tenants also feel provide office tenants with a con- both sides with 100,000 square feet as doing for down under what the like they’re getting something with a venient spot to shop or get food or of retail space featuring a mix of High Line did for Chelsea and the great look and feel that’s a little more use the gym,we’ll be making the of- fashion, food and other offerings. meatpacking district when it opened reasonably priced,” said Erik Hor- fice space we have to lease much The plan includes elaborate ways in 2009. vat, a managing director at China- more attractive to them.” to make the subterranean realm feel “New Yorkers are very vertically based Fosun Property Holdings. He The basement craze has reached a lot more hospitable. Among them oriented, and that means we don’t ought to know. such a fever pitch that developers A RENDERING of the planned entrance to the will be a 40-foot-tall glass wall that mind going downstairs,”said Rohan building projects from the ground up downstairs shops at 28 Liberty St. will enclose the concourse and run Mehra, a principal at the Prusik Five floors of retail are taking pains to design under- its full length. The developers call Group,a partner in the Essex Cross- Fosun bought the landmarked ground levels in ways never seen be- the pane a “light scoop,” which ing project that is helping to lease former home of Chase Bank at 28 fore. er East Side that will cost more than will extend 40 feet above street lev- the retail space. “We usually look at Liberty St. nearly two years ago for The three developers of Essex $1 billion—recently secured city el and channel the sun’s rays 25 feet views from above,but at our project, $725 million. Today, it is pouring Crossing—a 1.9 million-square- permission to tunnel under Norfolk down to the mini-mall. it will a unique view looking up at about $200 million into refurbish- foot mixed-use project on the Low- and Suffolk streets. There, they will The space also will connect with the street from below.” Ⅲ ments designed to draw visitors into five basement floors as deep as 70 feet below ground level. There, Fosun wants to create a bustling—and high- ly lucrative—arcade of stores accessi- ble from the building’s block-long plaza through three glass-enclosed escalators and/or elevators. In August, after an eight-month effort, the company won approval = from the city’s Landmarks Preser- My Cell Number vation Commission to go forward with its plan. Work is expected to begin this month and end in late 2017, at the earliest. Other major landlords are plan- ning similar revamps of their prop- erties’ lowest reaches. Among them is Mitsui Fudosan, a Tokyo-based Your Answers real estate investment firm that is also kicking around ideas on how to lure tenants to 40,000 square feet in the basement of its 2.4 million- square-foot office building at 1251 Sixth Ave.It hopes to link that space with the building’s block-long plaza. Call Me Direct. Across West 49th Street to the south, owner Rockefeller Develop- ment is mulling a similar makeover Answers to your for its tower at 1221 Sixth Ave. And five blocks north, at 1345 Sixth Ave., landlord Fisher Broth- loan questions are ers has announced it hopes to re- place two brass fountains shaped just a call away. like giant sea urchins with a pair of glass portholes guiding sunlight and Richard Spengler shoppers to its potentially enticing underground recesses. Investors Bank Not surprisingly in a city where Executive Vice President success breeds imitation, a number Chief Lending Officer of the additions resemble the strik- ing glass cube beckoning shoppers Mobile Phone into the wildly popular and prof- 973.856.0133 Richard Spengler itable Apple Store in the basement of the General Motors Building on Executive Vice President Fifth Avenue. The basement retailing boom also Chief Lending Offi cer draws strength from its ability to boost business in the office space up- CALL stairs,making buildings more attrac- tive to tenants who view the shop- Personal Cell Phone: ping and dining options as amenities. Empty space 973.856.0133 Years ago, corporate tenants pre- ferred buildings with grand lobbies that insulated workers from the gritty Manhattan streets just out- side the door. Basements were pri- marily used during that era as cheap on-site storage or back-office space. But as many firms shifted their back offices out of the city and the arrival of the digital age lessened the need for physical document storage, the Member FDIC Equal Housing Lender spaces emptied out and landlords Investors Bank name and weave logo are registered trademarks. © 2015 Investors Bank. discovered they could make real money by opening downstairs areas. “Creating the retail space is a
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THE NY’s Largest Real Estate Investment Trusts LIST Ranked by total square footage owned in the New York area THE SCOOP TRENDS
ffice rents may be rising, but the top 25 real estate in- REIT total return index* YTD total return by REIT sector* vestment trusts in New York are just middling along. 10% Self-storage +15.4% Their collective share price has dropped 3.1% since Manufactured homes +14.9% January, reflecting broader concerns among investors Multifamily +8.1% that the Federal Reserve will raise interest rates when 6% Regional malls +0.1% it meets next week. All-equity REITs O -0.7% But REITs are still attractive options for investors.“United States Shopping centers -1.0% REITS are still fundamentally sound,” said Jason Lail, manager of 2% Offices - 0.7% -1.31% real estate research at SNL Financial. “With the recent market 0% Industrial -3.6% turmoil, U.S. REITs are currently trading at a discount to consensus Health care estimates, so there’s room for recovery for REIT stocks in the near -2% -6.4% Diversified future.” -8.0% Should the Fed finally raise rates at its September meeting, buck ennis Hotels Calyon Building -6% -9.3% REITs may be able to take advantage of a strong job market, as em- 12/31/2014 7/31/2015 -10% 0 10% 20% ployment growth necessitates more office space. “When hired, new employees can move out of their parents’ house or shared apartment into their own space,” said Mr. Lail. “This drives demand for additional apartments, as well Median funds-from-operations growth by Dividend yield by REIT sector* as greater consumption of goods or services from nearby shopping centers and malls.” REIT sector* More foot traffic in large retail spaces would be a boon to one newcomer on the list: Urban Health care 5.4% Edge Properties (No. 10), a shopping-mall-focused company that Vornado Realty Trust (No. 2) SECTOR GROWTH RATE Diversified 4.9% spun off in January. The subtraction of 4.5 million square feet from Vornado’s portfolio ex- Hotels Hotels 15.3% 4.1% plains why, for the first time in seven years, the company relinquished its top spot on the list Self-storage 14.8% Industrial 3.9% to rival SL Green Realty Corp. Multifamily 11.5% All-equity REITs 3.8% Another newcomer on the list is Paramount Group Inc. (No. 7), a REIT that went public in Manufactured homes 11.1% Shopping centers 3.7% November 2014. Paramount owns several huge, high-quality office buildings, such as the Industrial 9.5% Regional malls Rockefeller Center-neighboring Calyon Building and the Paramount Plaza, which is home All-equity REITs 8.2% 3.3% Self-storage to two Broadway theaters. The company raised $2.29 billion in its initial public offering, a Shopping centers 6.5% 3.3% Manufactured homes record for a REIT. Health care 3.1% 3.2% Regional malls 3.1% Multifamily Yet because of the fears of rising interest rates, its growth has stagnated. As of the end of 3.1% Diversified 1.6% Offices August, Paramount was trading for the same $17.50 share price it had initially sold for 10 3.0% months ago. Offices 0.7% 02%4%6% —gerald schifman Note: FFO growth shown is year-over-year for 2Q 2015. *As of July 31, 2015. Source: SNL Financial
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12 | Crain’s New York Business | September 7, 2015 20150907-NEWS--0012,0013-NAT-CCI-CN_-- 9/3/2015 6:54 PM Page 2
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September 7, 2015 | Crain’s New York Business | 13 20150907-NEWS--0014-NAT-CCI-CN_-- 9/3/2015 6:54 PM Page 1
REPORT REAL ESTATE Congratulations. HIGHER GROUND: The eatery Catch occupies floors two Lisa Kiell and three of its Vice Chairman meatpacking district outpost. New York Leasing
Kenneth Siegel Vice Chairman New York Leasing
Derek Trulson Vice Chairman New York Leasing buck ennis Dana Robbins Schneider Managing Director Project and Development Services Shops are looking up
Vincent Knoll Continued from Page 10 den like a speakeasy in a 142-year- Managing Director reservations and 10% are walk-ins,” old wrought-iron building on Mr. Birnbaum said. “Should I really Broome Street. Open the door, and Project and Development Services be paying such a huge rent for peo- a dapper young man greets you as a ple walking by? No.” butler would. Stairs lead to a floor The average price for second- that feels like a clubhouse where floor commercial space depends on men can be primped in private. the location, along with special fea- “A suit is never an impulse buy,” Proudly Recognizing tures such as high ceilings,an escala- said Suitsupply Vice President Nish tor and easy access to street level.But de Gruiter. “When you walk up the Our Newly Promoted in high-rent districts, leases can cost stairs to the second floor, you’ve al- half of what tenants pay for nearby most already made up your mind Tri-state Executives ground-floor retail spaces, said that you’re going to buy a suit.” jll.com/newyork Louis Puopolo, who heads Douglas Suitsupply replicated this format Elliman’s commercial division. In when it opened its store at 635 certain cases, tenants who take mul- Madison Ave. in 2013. It took 500 tiple floors can get the average price square feet on the ground floor to of the different floor costs, he said. give it a street presence and then in-
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14 | Crain’s New York Business | September 7, 2015 OFFICE CONDOMINIUMS FOR SALE AT 633 THIRD AVENUE UNITS AVAILABLE FROM 10K SF NEAR GRAND CENTRAL STATION
Time Equities, Inc. is pleased to offer the 9th floor for sale as a commercial condominium in one of Manhattan’s premier Office Condominium buildings. The offering is a total of 32,513 RSF divisible to 10,000 RSF increments. Each unit offers an extremely efficient footprint conveniently located next to Grand Central.
EAST 41ST STREET
Unit A Unit B Unit C 10,734 RSF 5,549 RSF 5,895 RSF
TEL.CL. WC #1
STAIR #3 STAIR #2 DUCT SHAFT
FIRE STAIR #4 STAIR #1 TOWER DUCT WOMEN SHAFT
MEN ELEVATOR LOBBY
PIPE SHAFT
DUCT SHAFT ELEC. CL. FREIGHT LOBBY THIRD AVENUE
Unit E Unit D Sold 4,538 RSF 5,795 RSF
EAST 40TH STREET
9TH FLOOR
For more information contact:
Brandon Medeiros (212) 206-6161 [email protected]
Nadja Galloway (212) 206-6017 [email protected] 20150907-NEWS--0016-NAT-CCI-CN_-- 9/4/2015 1:51 PM Page 1
REPORT REAL ESTATE
The new storefronts OLD IS IN
Continued from Page 1 store there is easy. Changes to a lay- Still, not all landmarked buildings are created equal.Trunk Club invested in the Villard Villard Mansion a hassle to rent out out must be approved by the Land- Mansion (below), but it helped that the property is in a tony neighborhood.The Gage & became assets. The Chicago-based marks Preservation Commission, a Tollner building (below right) has had trouble finding a retailer able to make the space work. online seller of menswear found the lengthy and tedious process. The 26,200-square-foot retail space near commission approves hundreds of East 51st Street to be exactly what it permits each year, but evaluates needed to make a noteworthy debut many more.Meeting federal disabil- in New York. ity requirements with ramps and “These guys transitioning from lifts,plus adding loading docks,adds e-commerce to brick-and-mortar further complications and costs, as are succeeding because they think could fines for noncompliance, differently,” said Matthew Seigel, which range from $100 to $5,000. executive vice president at real estate brokerage Thor Retail Advisors, No-mall feat who represented Trunk Club in the But for Annie Hurlbut, who deal. “Their willingness to work owns Peruvian Connection, a with what a traditional retailer Tonganoxie, Kan.-based womens- might find more challenging can be wear brand she founded with her a strength for them.” mother, Biddy, in 1976, the hassles Cookie-cutter is out; historic is were worth it. in. The city’s landmarked sites, Late last year, she signed on for which increasingly stand out in an her first New York store, at 341 ever-vertical glass and steel land- Columbus Ave., a 1,500-square- scape, are seeing an uptick in inter- foot site with a landmarked exterior, which will open this month.Though Peruvian Connection has sold its ‘If a particular plush alpaca sweaters and pima cot- ton tunics through catalogs for property has a decades, it started a brick-and-mor- tar business only seven years ago,and history and a has opened just six stores since. THE VILLARD MANSION at 457 Madison Ave. sat empty for three years until Trunk Club came The family-owned company re- along. Shown here is the John Varvatos Room. story, that lends searched buildings and neighbor- hoods before settling on the Upper some value’ West Side, where it is spending THE GAGE & TOLLNER BUILDING around $500,000 to restore the THE LOBBY OF 1 in property’s façade to its original HANSON PLACE Brooklyn has not found a tenant able to take advantage of its historic pedigree. wood-paneled exterior (the Gap in the old had put in a plain stucco frontage in Williamsburgh the 1990s). Savings Bank Tower once est from retailers looking to differ- “Peruvian Connection is a housed a flea entiate themselves in a crowded brand that has always been based market. Now the marketplace. on authenticity,”Ms. Hurlbut said. landlord hopes to Apple, in Grand Central Termi- “We would never go into a shop- attract a big- nal and in a landmarked building in ping mall.” name retailer like SoHo, may be the biggest example Opening a store at 9-19 Ninth Apple. of a retailer that seeks historic spaces Ave., in the meatpacking district, to show its wares. But popular was an uphill battle for Restoration e-commerce brands like Trunk Hardware. The landmarked site Club and Warby Parker are follow- appealed to the furniture brand for ing, choosing to overlook the chal- its industrial feel, but its exterior lenges and extra costs associated lacked a decorative column, mak- with leasing landmarked buildings ing it look oddly asymmetrical.The in order to open a store that doesn’t retailer is adding a column to bal- look like the one next door. It’s a ance out the façade and is building hefty gamble, though. Renting a an additional two and a half floors landmarked space can tack on to the two-story property.The con- months to a build-out and cost mil- struction, expected to be complet- lions more.Yet at a time when shop- ed next year, will cost an extra few pers crave uniqueness, retailers ap- million dollars. pear willing to take the chance. “It would have been much Developers, meanwhile, sense cheaper to raze the building than to opportunity. In June, Madison shore up the façade and create a new Realty Capital paid $20.4 million building behind the historic for the marble- and limestone-filled façade,” said Jared Epstein, vice retail condo at the former Williams- president and principal of Aurora burgh Savings Bank Tower in Capital Associates, an owner of the Brooklyn. The 41,400-square-foot property.“But Landmarks has done
space is landmarked on the inside a wonderful job of keeping the char- buck ennis and out. The price was high for a acter of a neighborhood that is sig- property that only recently housed a nificant to New York City.” Many of the simplest uses of tations of the landmarked interi- Brooklyn, was landmarked in the flea market. Yet landing the likes of Demand to alter landmarked landmarked space, especially when or,” Lansco’s Ms. Abrams said. “It 1970s and has been a revolving Apple could yield dividends. buildings has prompted the com- dealing with interiors that cannot can be hard to find a retailer that door for tenants since the restau- “A landmarked building with a mission to increase the monthly be subdivided, are to use them for can outfit a space without chang- rant moved out in 2004. Arby’s was more classic façade may be more hearings it holds to two from one, events. The Bowery Savings Bank ing things on the interior.” in the space barely one year. Now a charming and in keeping with a and to approve permit applications became Cipriani 42nd Street. Be- costume jewelry and clothing shop brand message than something within 10 days of their completion, fore it was sold,1 Hanson Place (the Open-and-shut case occupies it. On a recent weekday that’s clean and contemporary,” said a commission spokeswoman said. former Williamsburgh Savings Not all landmarked buildings, afternoon, the store was busy with Robin Abrams, executive vice presi- Staffers are also frequently au- Bank Tower) operated as an events though, are created equal. And not shoppers. Plywood obscured origi- dent at real estate brokerage Lansco thorized to approve some submis- space for Brooklyn Flea and holiday every neighborhood can attract the nal fixtures. Displays of cellphone Corp. “If a particular property has a sions,though delays ensue if they go parties. kind of retailers willing to invest in covers and $3.99 signs hid marble history and a story associated with it, on vacation and forget to submit an “Many of these spaces end up making the space work. The 123- countertops. A sign concealed the then that lends some kind of value.” applicant’s design. (This was the being used for events because year-old Gage & Tollner building, pillars out front. “Everything must That doesn’t mean operating a case for Ms. Hurlbut.) [such use] lends itself to the limi- at 372 Fulton St. in downtown go,” it read. Ⅲ
16 | Crain’s New York Business | September 7, 2015 ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS Make the Season
SparkleIt’s Time for Corporate Events and Holiday Parties
he last quarter is always one of the busiest times of the Table of Contents year for meeting planners. Between end-of-the-year Top Trends meetings and retreats, holiday parties, client entertaining Holiday Parties ...... S-2 and corporate strategizing for 2016, the fall/winter Tseason is one in which meeting planners can use as much help and Holiday Party Planning Checklist ...... S-6 support as they can get. Corporate Entertaining ...... S-8 In response, Crain’s Custom Studio o ers our resource guide: Corporate Events and Holiday Parties. In it you will nd everything One-on-One Client Entertaining ...... S-10 you need to create, plan and execute a successful meeting or event. End-of-the-Year Events ...... S-12 Happy meetings!
Corporate Gift Giving ...... S-14 INDEX OF ADVERTISERS Tech the Halls: How Technology is Transforming Events .. S-16 Above Rooftop S-20 Lucky Strike S-13 Apella S-21 Metropolitan Events S-4 Blue Fin/Dos Caminos S-19 New York Institute of Technology S-8 Corporate Event Planning: Art or Science ...... S-17 Bowlmor Lanes S-5 Planet Hollywood S-8 Brooklyn Expo Center S-9 Sanctuary Hotel S-3 Buca di Beppo S-18 The Glass Houses S-12 After Hours Events ...... S-18 Dave & Buster’s S-10 The Manhattan Center S-12 Hard Rock Café S-14 The New York Academy of Medicine S-6 Techniques for Keeping Cool Under Pressure ...... S-19 Hornblower Cruises and Events S-7 The Roosevelt Hotel S-6 Houston Hall/Flatiron Hall S-16 Upper Story S-11 Liberty Science Center S-17 Vanderbilt Suites S-15 2016: The Year Ahead ...... S-20
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TIMING sit-down dinner, the farm- skating, bowling or stargazing A trend that took off last to-table theme lends itself at a planetarium. year and is sure to continue particularly well to a family- Top Trends climbing in 2016 is the style dining set-up involving If you are planning on Whether your seasonal corporate gatherings are large or lunchtime celebration. large platters of food for off ering an open bar serving small, in-offi ce or off -site, or strictly client-based, they are Weekday luncheon events guests to pass around or alcohol at your event, sure to benefi t from ideas from top trends we see impacting not only save on budgets, self-serve. For a more casual here are some strategies to this year’s corporate holiday festivities. they off er the holy grail in format, create large open consider: employee-time sensitivity: an spaces for mingling and Offi ce holiday parties are back with a bang. Th ese event that takes place during off er high-top tables for Keep the temperature in gatherings are a good way for companies to show employees work hours and gets everyone guests to rest their food and your venue on the cool side. appreciation for their hard work over the past year. Th ey also home in time for dinner. drinks. Finger foods can be Alcohol raises the body’s provide an opportunity for managers to get to know their Lunchtime events also have off ered from buff et stations blood pressure and is a team members in an informal setting. A 2014 survey of HR the advantage of taking place throughout the venue, or by diuretic. Th e hotter your professionals revealed that nearly nine out of ten companies planned on having an offi ce holiday party, a slight increase from 82% in 2012. Two-thirds planned on hosting their holiday events off -site, with preferences for unusual Paper invitations have made a comeback venues, non-traditional start times and interactive activities continuing to grow as a trend. Not only are more this year. Time to let your art department parties being thrown, 18% of companies planned on spending more on upcoming or agency get creative! Remain holiday parties than in previous years: nearly 60% planned on sensitive to the environment and using an outside caterer or event planner.* urge your creative team to use *conducted by Challenger, Gray & Christmas recycled or recyclable materials
Holiday gifting too, is in their designs. on the upswing, but the type and tenor of corporate holiday giving has changed waitstaff who circulate the guests are, the more they dramatically in recent room. We particularly like will sweat, losing water years. You’ll get some the yesteryear look of body- and chancing becoming memorable ideas from slung trays of nibbles off ered dehydrated. In the classic our comprehensive list. Corporate in the style of cigarette vicious cycle, your guests entertaining too, has evolved and in girls. Whatever format you may drink more alcohol in some cases, replaces traditional holiday choose, be sure to provide an attempt to stay cool. Have “thanks for the business” gifts (especially fl exible seating throughout bottled water readily available if clients are local). What are the venues and activities that outside of primetime hours. the venue to encourage and encourage guests to stay guarantee a resounding “yes” to any RSVP? Find out ahead. During the busy holiday networking among those hydrated. season, you are more likely who choose to sit. Holiday Parties to secure lunch reservations Serve a pre-made or signature at a fabulous location than Trend: Locally Sourced cocktail. When you create space for an evening event Foods, Flexible Serving the recipe, you control the INVITATIONS which may otherwise have Styles and Seating amount of alcohol off ered. Even though the preference for email and text is moving to be booked months in Use spirits with a lower ABV us toward a paperless world, paper invitations have made a advance. Some planners are DRINKS (alcohol by volume) for your comeback this year. Th e overwhelming amount of electronic putting their own twist on One of your big decisions event’s signature cocktail. communication we receive and send on a daily basis suff ers the lunchtime party trend, when planning a corporate Forgo the vodka, tequila or from sameness and fails to convey the specialness or festive off ering holiday brunches holiday event is whether or whiskey at 40% ABV and opt spirit of a holiday event. Th e truth is, in a digital world, instead. not to serve alcohol. Most for lower ABV ingredients paper invitations stand out. Th is is the time to let your art employees see the offi ce like wine, beer, sake or department or agency get creative. Remain sensitive to the Trend: Lunchtime holiday party as a reward liqueurs that are usually in environment and urge your creative team to use recycled or Celebrations for the year’s hard work and the ABV range of 10-20%. recyclable materials in their designs. Paper invitations can expect a festive atmosphere Sangria, at an average 8% also supplement electronic save-the-dates and reminders. FORMAT AND FOOD with free-fl owing food and ABV, is also a good option. Invitations that can be hand-delivered to employees’ desks Move over food trucks, the drink. But a growing number And be sure to mix any wine out of a company-branded red-velvet sack (check out the next big thing in holiday of companies are opting for or spirit with a lot of non- Santa bag with personalization at Improvements.com), or catering is farm-to-table. sober celebrations. Sober alcoholic beverages such as out of a small present box will let your staff know that this Th is trend capitalizes on a celebrations usually trade sodas and juices. year’s holiday party is going to be one for the record books! larger consumer trend for alcohol for activities, off ering more natural, locally sourced employees team-building Place food at or near open Trend: Paper Invitations foods. If you are planning a experiences such as ice bars. Having food in the
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continued from page S-2 is a great time to bring out dessert and coff ee to signal stomach slows the rate of the party’s close. alcohol absorption, so make sure that food is plentiful at Arrange alternate any wine or cocktail event, transportation. Prearrange for and always within reach. a number of car services to drive home anyone who has Prep bartenders and servers. imbibed too many drinks, or Your bartenders and waitstaff off er to reimburse the cost are on the frontline of of gas and mileage to anyone beverage service and can who serves as a designated monitor consumption—and driver. raise a red fl ag when someone has had enough. Give them Trend: Moderation, Sober some clear rules such as “no Celebrations shots,” and the power to refuse service to anyone they ACTIVITIES deem at their limit. Interactive is the catchword when it comes to 2015 offi ce Call Time. Put your open holiday party activities. bar on a 2-hour close. Offi ce As the trend in hands-on parties generally last three experiences continues to and corporate events in hours, so closing the bar grow, look for even more general? Engaging all fi ve after the fi rst two allows an innovative activities this senses helps to stimulate hour of non-drinking for holiday season. Why are guests and make them an those heading home by car fun, interactive off erings so active part of an event’s to sober up. Th e third hour important for both holiday success, a particularly popular business strategy Trend: Party Philanthropy these days given the shorter attention spans of many PHOTOGRAPHY millennials and the current Why spend precious gamifi cation trend that uses party budget money on a game design and formats professional photographer in non-game contexts when everyone has a to engage an audience. smartphone? Selfi es are an Whether you plan to have integral part of socializing these your guests roll their own days, which is why the selfi e sushi, decorate holiday stick is replacing the disposable cookies, upload party pics to camera as a tabletop staple at their social networks from corporate events. To encourage a state-of-the-art photo or guests to take out their phones, video booth, or participate place company-branded selfi e in a virtual game, activity- sticks on tables throughout the driven engagement is just as venue. Include a note card with important at your internal tips on taking successful selfi e company functions as it is at snaps printed on it, along with external sales meetings. a clever hashtag under which photos can easily be searched Trend: Engagement and found. Be sure to also Th rough Activity provide guidelines for snapshot decorum. Social activities CHARITY BEGINS notwithstanding, offi ce AT WORK holiday parties are still business Another trend we see functions, so you’ll want to gaining even more traction remind your employees to in 2015 are “donation opt for good taste over HR- stations” at corporate alarming poses. Let your party- events. Th ese typically goers capture the moment in laptop or iPad stations front of a company-logoed, use technology to provide seasonally themed backdrop guests an opportunity (think red carpet step-and- to donate to worthy repeat press walls). Th ese causes, usually those the colorful scene-setters come in company supports. A lot a variety of sizes and can be of companies will match purchased from a printer or the dollars donated at its easily found online. events, making on-site giving even more impactful. Trend: Selfi e Sticks
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Where gatherings become legends. Holiday Party Planning Checklist s every event planner knows, the devil is in the details. Ironically, the more effortless an event appears, the more planning inevitably went into it. HereA is a checklist to help ensure the seamless success of your next corporate holiday party:
PRE-EVENT last-minute additions and unexpected expenses. Save the Date Starting as early as fall, Outside Vendors check the calendar for Secure any outside optimum dates for your resources you need in office holiday party. early fall, as the holiday You’ll want to check your season may be a busy time company’s internal calendar for party acts like tarot- first for any conflicting card readers, photo booth industry or trade rentals and caricaturists. association party dates, and You’ll also want to secure any personal dates, during any outside photographers/ which time any managers videographers, DJ’s or may be absent, that you can sound/light production at clear as well. this time.
Timing Invitations Consider whether you want Build excitement for your Host the quintessential New York City meeting with a an evening or lunchtime event with a Save the Date hotel that understands what it takes to build a legacy. celebration. This choice invitation six weeks prior will impact your venue, to your event date. Follow- food selection, and budget. up four weeks out with an Since December is such email or printed invitation, a busy month for many or both. Be prepared employees, both personally to send out at least two ąĆ×Ő¼ŐE¯ÒÁ¼Őžå¼ÜŐĬŐĉĉĉŅa vŅFvŐĬŐ×ÎÁÁÒåµ×Á×µĮÁ» and professionally, you additional reminders to may want to consider anyone who does not RSVP. a lunchtime event to guarantee attendance. Signage, Promo Items and Décor Secure the Space Whether you have a Celebrate your next event at Will you host your party in theme or not, you will the office or at an off-site still need signage and at THE NEW YORK ACADEMY OF MEDICINE venue? When considering least a modest level of a venue, take into account holiday décor. For starters, location, overall square it’s always good to post footage and space for directional signage from activities, furnishings, the entrance of the venue catering, AV capabilities, to your event. Other basic parking, and budget. Hotels signage ideas include and clubs offer great spaces company-logoed banners, for corporate parties and table tents, signature-drink events, but also consider recipe cards, menu cards, non-traditional spaces like and a logoed backdrop for museums and arcades. any photo booths along with helpful note cards Budget providing tips, guidelines When setting-up your and hashtags for activities. budget, go beyond food A promotional item such With over 20,000 square feet of majestic event space and multipurpose function rooms, The New and beverage per person as a branded premium is a York Academy of Medicine is ideal for holiday celebrations. Whether an intimate cocktail party for 20 or a grand celebration for 500, the sophistication of the Academy, with its Central Park views along and venue fees to include fun way of prolonging the Fifth Avenue’s Museum Mile, is the backdrop for an unforgettable holiday season. signage and decor, staffing impact of your event. As and transportation, for holiday décor, keep it Book your holiday party by October 16, 2015 and receive 10% off. photography and gift bags, simple and avoid religious and any special activities references. Stick to seasonal you have planned for your ( 212) 822-7276 décor like winter snowflakes E CC@N YAM.ORG guests. And always hold instead. some budget aside for
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ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS
Corporate Entertaining
or planners of corporate entertainment, the only constant is change. Whether you’re planning entertainment for a large corporate function or a Fone-on-one setting, choosing fresh venues and activities that wow is essential to the success of your entertainment endeavors. Here are a few trends we are seeing in corporate entertainment for 2016.
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Offering unique a New York-based outfit, entertainment at a corporate offers sounds of musical event provides balance to percussion using a variety of business-based programming everyday objects along with and a memorable experience highly choreographed dance for attendees to enjoy. and an invigorating team- %URDGZD\1<1<DRE#Q\LWHGXQ\LWHGXDRE building message. If your Improv and Comedy tastes run to something more Troupes sedate, a capella groups and For sales organizations, the barbershop quartets are also rapid fire, think-on-your- gaining popularity. feet skills of improvisation can be entertaining and Technology educational. Improv groups Many acts, including those are becoming the go-to for mentioned above may utilize - Onsite parking available corporate events because they technology to enhance their - Ground level with car & truck access combine fast-paced fun with performances. Everything The Brooklyn EXPO can handle large scale customized comedy sketches from 3D laser light shows, - 60,000 total square feet For a great holiday event that involve attendees in iPad magicians, black-light productions of public events, private events, add a little tinseltown. the action. You’ll find that performances and aquascript - Vehicle access to exhibition floor many improvisation groups can be had, if the budget is conferences, company meetings, conventions, and comedy troupes come willing. - 32,000 total square feet of exhibition space product launches, receptions, multimedia from the same entertainment - 21 foot high ceilings company since they utilize Health and Wellness events, and banquet seating for up to 2,200 the same skill sets. Choosing Another group activity - Floor to ceiling glass, 600 linear feet of frontage between the two may depend category that will continue people. We are offering something unique that on how active or passive you to grow in 2016 is in the - Offices & meeting rooms available want your attendees to be in area of health and wellness. cannot be found anywhere else in Brooklyn. the performance. Some companies are opting - Storage spaces with loading zones out of flashy performances Music and Dance in favor of more mind/ High-energy performances body-based activities. } From stylish surroundings and movie memorabilia, to unique menu selections, Planet Hollywood will continue to be big These might include group offers meeting planners a worry-free experience. Let us take your next corporate event or holiday in 2016. Many dance yoga sessions, advice from performances include a high-profile fitness experts, party to a higher level. Call 212.265.2404 for info or to book your holiday party. BrooklynExpoCenter.com 718-775-3315 72 Noble Street, Brooklyn NY 11222 In The Theatre District • Entrance on 45th between Broadway and 6th variety of audio and visual or lessons from pros in a open daily for lunch + dinner • planethollywoodintl.com elements and dramatic variety of fields such as TIMES SQUARE props. Industrial Rhythm, golf or soccer.
CRAIN'S CEHP_MECH.indd 8 9/3/15 11:21 AM - Onsite parking available - Ground level with car & truck access The Brooklyn EXPO can handle large scale - 60,000 total square feet productions of public events, private events, - Vehicle access to exhibition floor conferences, company meetings, conventions, - 32,000 total square feet of exhibition space product launches, receptions, multimedia - 21 foot high ceilings events, and banquet seating for up to 2,200 - Floor to ceiling glass, 600 linear feet of frontage people. We are offering something unique that - Offices & meeting rooms available cannot be found anywhere else in Brooklyn. } - Storage spaces with loading zones
BrooklynExpoCenter.com 718-775-3315 72 Noble Street, Brooklyn NY 11222 ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS
One-On-One Client Entertaining
eports on the demise of the classic business lunch are greatly exaggerated. It is still alive and well in New York. C-level executives use one-on-one Rcorporate entertaining as an opportunity to meet with clients outside of their domain (the office), sit across from them at a table (removing the desk barrier), and create a shared experience in a captive setting.
8/%45 #&58&&/5)"/%5) 3%'-003q "NZ@"SDBSB!EBWFBOECVTUFSTDPN qZPVSVMUJNBUFQBSUZEFTUJOBUJPO teambuilding comes natura lly qBDDPNNPEBUJPOTGPS qDVTUPNJ[BCMFCVșFUT 8)&/*5$0.&4505&".#6*-%*/( qVOJRVFMZDSBGUFEDPDLUBJMMJTU 8&%0/n51-":"306/%#65:06463&%0 qQSJWBUFSPPNT $)004&'30."7"3*&5:0'"$5*7*5*&45)"5 qQSPGFTTJPOBMFWFOUQMBOOFSTUPHVJEF #6*-%$"."3"%&3*& -&"%&34)*1"/% ZPVFWFSZTUFQPGUIFXBZ $0.1&5*5*7&'6/ qPWFSHBNFT complimentary unlimited 100% More video game play Fun! Some trends we are seeing appealing lunch idea might @UPPERSTORYNY in one-on-one or small- be to combine a walk (think 7*4*5888%"7&"/%#645&34$0.41&$*"-&7&/54 group corporate entertaining Highline) with a quick bite at include: a food truck. Busy execs may be more likely to take time Use of Club-Like Meeting out for some fresh air, offering Spaces These luncheon you an opportunity to sell and options take a page from stroll. alumni clubs and private social clubs to offer business Enjoy the Classics ALL-NEW · CHEF CHARLIE PALMER’S PREMIER PRIVATE EVENTS SPACE + CAFÉ OVERLOOKING MANHATTAN executives a private dining While You Can Club- D&D BUILDING · 979 THIRD AVENUE · 14TH FLOOR · NEW YORK, NY · 212.644.9394 · UPPERSTORYNY.COM space. A meeting space like like institutions, such the Terrace Club in midtown as midtown’s The Four Manhattan is centrally located Seasons and Michael’s, are and offers members both rapidly being replaced by meeting space and indoor/ of-the-moment restaurants outdoor dining options throughout the five boroughs. overlooking Rockefeller Book a table at the Four Center. Seasons before it closes early next year and enjoy a farewell Smaller Plates Business meal with a key client. executives are often not interested in a large heavy Notable New Spaces meal at lunchtime. That’s Coming in 2016: why many restaurants, like Patsy’s and AWOL are • Four Seasons Hotel in the offering half-size entrees. Financial District
More Casual, Less Formal • Virgin Hotel in NoMad Busy executives, and particularly those spoiled by • SLS Hotel on Park Avenue the company cafeteria, may South, featuring The view time spent at a formal Bazaar by the James Beard dining table as time wasted. award-winning chef, For those clients, a more José Andrés
CRAIN'S CEHP_MECH.indd 10 9/3/15 11:21 AM @UPPERSTORYNY
ALL-NEW · CHEF CHARLIE PALMER’S PREMIER PRIVATE EVENTS SPACE + CAFÉ OVERLOOKING MANHATTAN D&D BUILDING · 979 THIRD AVENUE · 14TH FLOOR · NEW YORK, NY · 212.644.9394 · UPPERSTORYNY.COM
CRAIN'S CEHP_MECH.indd 11 9/3/15 11:21 AM ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS HAMMERSTEIN BALLROOM mcevents End-Of-Year Events
GRAND BALLROOM ome companies choose retreat. Retreats can spark the holiday season to change, but only if the plan or host corporate agenda is clear and includes Sevents separate from an offi ce brainstorming along with The Manhattan Center holiday party. Th ese may brand assessment. Th e most be end-of-year recognition successful retreats also off er events for employees, team- a balance between work building retreats or meetings and play. Most hotels off er to outline strategies for 2016. meeting space, on- and As the New Year approaches, off -premise activities and Crain’s Custom Studio takes relaxation options that can a look at some non-holiday round out your agenda. event ideas, along with some of the end-of-year event Team Building Exercises trends we’ll be watching in Th e fall/winter season 2016. provides several opportunities for team- End-of-Year Regroup and building events and Assessment exercises. While we have Th e fall off ers ideal months to selected several sports– look back on the past year in related activities listed There’s Nothing We Can’t Do order to move strongly into below, remember that For Your Next Event Contact the Sales Department the New Year. A good way true team building is not (212) 279-7740 x214 | [email protected] to do this is by taking time necessarily competitive but DĞŶƟŽŶƚŚŝƐ/ƐƐƵĞŽĨƌĂŝŶ͛ƐEĞǁzŽƌŬƵƐŝŶĞƐƐĨŽƌWƌĞĨĞƌƌĞĚWĂĐŬĂŐĞƐ off -site with management about working together. and/or key stakeholders in Our suggestions showcase specifi c departments. Th ese activities where employees half- or full days away from can have fun and learn to the offi ce will allow teams to rely on each other in order to take the time to evaluate the succeed. Consider one from prior year’s performance and the following list and help reinforce the strategy for the your company put the “win” year ahead. Basic goals for in winter. any regroup should include a frank assessment of the OUTDOOR ACTIVITIES year ending 2015, an outline of successes and failures New York City Marathon (including why they occurred Th is annual 26-mile race and what can be learned from through Manhattan and the them), a strategic and tactical boroughs truly reinforces the plan of action per quarter for concept of team building.
New Crain’s Meeting Planners Guide Digital 2016, and overall strategies True team strength—the The go-to resource for decision-makers looking for event spaces Offering that return to or push forward kind that comes from the company vision. individuals working and entertaining venues of every size and budget together as a whole—is not 2016 Schedule: Issue date: 4/18 • Closing date: March 31 Company Retreat something that happens in You can also expand one day or after one race; Call Stu Smilowitz at 212.210.0736 your off -site regroup to a it is a continuous process weekend-long management that requires commitment
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and daily training. Use participate in (those who the other team following the marathon to bring to can’t may keep score or the regular rules. On the life the value of training, cheer on their team mates). next game, one teammate perseverance, and to Head to your local bowling blindfolds the other, leads highlight milestones along alley and divide participants them to the foul line and the path of success. into teams to play against verbally instructs them on each other. Try and separate how to throw the ball to Team Building Exercise: co-workers so that you have knock down the greatest Use the upcoming TCS teams of individuals working number of pins. Players NYC Marathon as an together for the first time. alternate blindfolding each opportunity to start other after each frame. This recruiting your own team Team Building Exercise: A “blind bowling” activity and corporate challenge. team of two bowlers plays underscores the patience and another team of two bowlers. communication needed in a Football Each team comes up with a team and the trust required According to the American name and competes against to meet a common goal. Tailgate Association, over 50 million Americans tailgate every football season. Use America’s favorite pastime to reinforce how when working together, the whole is truly greater than the sum of its parts.
Team Building Exercise: Invite your team to tailgate before one of the local team games. As team leader, your responsibility is to bring the oversized bread that serves as a base for a 12’ hero. Then assign each team member to bring one ingredient needed to create a classic American or Italian submarine sandwich. Everyone must bring one item as a contribution to the whole. This exercise underscores the fact that every individual’s contribution matters and that each person has an impact on the final product—not to mention how to enjoy the fruits of labor post assembly!
INDOOR ACTIVITIES
Bowling Bowling is a time-honored team-building activity that most everyone can
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out-of-the-ordinary gifts. Check out a variety at www. Corporate Gift Giving $150 AND ABOVE Taking a page from the myfi rstdrone.com, www.dji. donation book, Rent Mother com, or amazon.com. electing the perfect corporate gift for valued clients takes Donation Nature leases you pieces thought and consideration. You need to bring together A meaningful trend that of agriculture that support Noise-cancelling the right balance of personal knowledge, professional is gaining acceptance at all local farmers for one harvest Headphones Srespect and appreciation. In a 2014 study, Th e Advertising levels of corporate gifting is season. For example, you Noise-cancelling headphones Specialty Institute (ASI), found that six out of 10 companies can purchase a lease are a must for any executive planned on giving gifts to customers as a way to express certifi cate for a traveler. According to a appreciation and develop their business relationships. client or friend for 2015 CNET study on a pistachio tree in consumer preference, Bose When putting together Likewise, in India, leather California, a lobster QuietComfort 25 takes the your gift list, keep the goods would be considered trap in Maine or top spot with two of their following in mind. Be off ensive to the many a coff ee plant in other models in the top fi ve. sensitive to each recipient’s Hindus who consider cows South America. Your Providing excellent sound unique work circumstances sacred. support provides quality as well as silencing when choosing gift items. work for farmers capabilities, these multi- Some executives are Th e following list off ers and guarantees the purpose headphones retail for prohibited from accepting several suggestions for the tax-deductible charitable use of sustainable methods $100-$300. www.bose.com gifts from outside vendors, unique, creative and donation, made to the gift in agriculture. In return, so be sure you are aware of pleasantly memorable recipient’s favorite cause. lessees receive a parchment any such restrictive policies corporate gifts at a variety Don’t know your client’s certifi cate, gift message, before sending anything. of price points. And, while philanthropic preferences? progress reports and best When in doubt, a quick shopping for your high- No worries. Th ere are plenty of all, a natural gift at call to the recipient’s HR level client, don’t forget of donation sites online that completion of the harvest, be department will clarify any their invaluable executive allow you to be the donor of it honey from their beehive uncertainties regarding assistant. Recognizing these a designated amount, while or a blanket from their policy. all-too often overlooked your recipient selects the sponsored sheep. Learn more gatekeepers can not charity. Some websites that at Rentmothernature.com Also be sensitive to cultural only have an impact on make charitable gift giving diff erences and personal your future success in easy include: Charity Choice Voice Art Gallery beliefs. In Japan, a letter reaching your busy client www.charitygiftcertifi cates.org, Th is unusual and graphic opener (or other sharp by phone and scheduling TisBest www.tisbest.org, and gift is great conversation objects) may signify the appointments with them in Just Give www.justgive.org starter—pun intended! severing of a relationship, the upcoming year, but is Perfect for orators of all levels rather than the strong kind of what the season is Rent Mother Nature on your gift list, Voice Art lets continuation of one. all about. We love this online farm of recipients record their voices using a signature phrase or company tagline. Th e unique Wearable Tech vibration of your recipient’s It wouldn’t be an executive gift voice is then translated list without several items of into a personal work of art. wearable tech. Welcome gifts Voiceartgallery.com in this genre include Fitbits (www.fi tbit.com), Pebble Steel
Watches (www.getpebble.com), and Drones of course, the Apple watch New to this year’s list and the (www.apple.com). Th ere’s subject of much controversy, also the self-mounted camera, and much coveting, are GoPro Hero, and compact drones. Available in a variety Hero 4, for capturing the of sizes, fl ight distances, action as it happens from and price points, drones are arm, leg, and wrist mounts the ultimate executive gift. at www.gopro.com.
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Ballpark Seat Pens BBQ Briefcase a laser pointer. For the For vendors with a Another great gift for executive who is always love of sports and the backyard executive prepared, this wireless laser history, Ballpark is the BBQ Briefcase. It presenter is a briefcase must- Seat Pens are contains 20 stainless steel have. www.ipinlaser.com a fun and utensils topped with heat- collectible gift resistant handles. www. FOR THE OFFICE option. Each uncommongoods.com of these pens Cupcake Pod Machine are made from iPin Wireless Laser Great idea for the offi ce is to salvaged wood Presenter rent a giant gumball machine from the seats of A great gift for the executive that dispenses bite-sized some of the most who has everything! Th is cupcakes by Baked by Melissa. famous and best- laser-emitting micro It holds up to 2,000 pods, each loved ballparks: USB port attaches to a containing miniature cupcakes. Yankee Stadium, smartphone and acts like [email protected] Dodger Stadium, Fenway Park, Wrigley Field and more! Tailor your choice to your recipient’s favorite team or hometown stadium. www. uncommongoods.com MetLife Building $100 OR BELOW 200 Park Ave. at E. 44th St. & Vanderbilt Ave. New York, NY 10166 Personal Pizza Oven Who wouldn’t love their own vanderbiltsuites.com personal pizza maker? Th is 212.949.8248 outdoor cooker (perfect for Sharon Colabello camping, picnics or tailgate [email protected] parties) cooks a fresh pizza in just 5 minutes. Send this cooker along with tomato sauce, cheese and toppings for a memorable and tasty
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Media Walls displayed live on your wall provide event managers, Tech The Halls A great way to keep or screen. These interactive as well as brands, a digital audiences engaged during walls are an excellent way extension into the physical As in virtually every area of our personal and professional your event is through the use to get attendees conversing world, enabling them to lives, technology is transforming corporate events and of social media walls. and sharing information collect data about their event holiday parties. Here are a few examples of how: about your event--everything and track its participants You can set up a social media from photos to live Q&A so that information can Smart Events the convenience of car wall by using a TV monitor discussions. You can also be used for future best Mobile technology, more so services like UBER for guests or large screen to display use social media accounts practices. Understanding than any other, is impacting needing rides home. the event’s official Facebook like Twitter and Facebook how attendees engage with event management at every feed, a speaker’s or sponsor’s to update attendees in the vendors and programming level. There are apps to help Enhanced Engagement Twitter or Instagram feed, moment, such as tweeting at events, and being able planners create an event, Gone are the days of along with any tweets or special announcements or to measure the time an handle registration, find still audiences listening and secure speakers, plan passively to speakers at the room layouts and seating, podium. Today, attendees create session materials are weighing in on Mobile technology, more so than any other, is impacting and maps, target attendees conference topics, finding during conferences and help communities of like-minded event management at every level. There are apps to even with networking. Sensor individuals and networking technology too, the kind professionally, even before found in wearable devices, is their rears are seated in help planners create an event, handle registration, find replacing tickets and badges, rows. Once actually seated and making cash payments a at a lecture at a corporate and secure speakers, plan room layouts and seating, thing of the past. event, those in the audience are actively engaged in a create session materials and maps, target attendees For holiday parties, both variety of apps: they can corporate and otherwise, download presentations, new apps allow attendees find communities bound by during conferences and even help with networking. to RSVP, post pictures to similar topics and use their a designated hashtag and phones as microphones. share it all on social media. Most importantly, they can photos being shared by promoting a speaker in a attendee “dwells” at specific Entertainment at holiday provide feedback in a variety attendees via the hashtag Facebook post. Speakers, too, programming, are now must- events also benefits from of ways that help event you’ve created for the event. can make use of your wall have factors to be evaluated the use of technology such planners gauge success and Attendees who use your to gain followers and share for future event-planning. as decorative signage, video custom-tailor programs for event’s unique hashtag will information at the event. screens and karaoke, and the future. see their posts automatically Sponsors can also join in the Better Analytics fun and extend their own Big data is the “plastics” of digital signage and content. 2016. For corporate event and meeting planners it iBeacon means new processes and Look for greater impact tools for capturing and HAVE A BEER HALL from iBeacon technology in analyzing data. This data the coming year. Since its provides planners with introduction by Apple in insightful information 2013, iBeacons have been about their exhibitors and signaling mobile apps across attendees and their behaviors HOLIDAY PARTY an increasing number of before, during and after an areas of interest to event event, which can be used to Private space for up to 300 PEOPLE planners. The technology increase event revenue and can be used as an indoor improve operations moving positioning system to help forward. conference attendees navigate a conference or event. Once Year-round Communities an attendee’s smartphone Technology is also app detects a beacon signal, transforming the length the app then communicates of events from episodic to hyper-local alerts and specific ongoing. Communities contextual information, such that form through various as instructions on how to networking platforms, reach a specific booth based especially social media, on the attendee’s current stay active year round. location inside the exhibit Companies will continue hall. With permission, to mine this 24/7 information can also be interaction throughout two-way, so that an exhibitor 2016 and look to create can send specific messages smaller, more localized to different attendees or outreach to keep the event management. Beacons conversation going.
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requires little work on the Corporate Event Planning: part of the attendee, you create a receptive learning Art Or Science environment and a more positive memory experience lot has been said about the science of planning a for your guest. successful corporate event. On the other hand, some would argue that successful planning is more In a world of distractions, ofA an art. Crain’s Custom Studio set out to discover whether focus is key to engaging event planning is more of an art or science and found that audiences. Th e brain is Achievement successful events are the result of both! continuously scanning of goals is the internal and external another area environment and is prone to where a little distractions. Th ese can be as knowledge of science simple as a noise or a sound can assist you in motivating or wayward thought. Our your team more eff ectively. Entertainment and lack of focus is heightened When presented with a goal, stimulation of the fi ve by our need to multitask your team members’ brains senses are important as well. and utilize a variety of react with a chemical called Experiences that incorporate devices simultaneously. dopamine that helps them sight, sound and smell To prevent distractions stay focused and motivated boost brain activity and from clouding your focus, in order to achieve that goal. create a bonding moment Harvard researchers suggest Incentives, too, play a part with other attendees who employing the ABC method: in brain chemistry. We are share the same experience. A) Be aware. You have the wired to respond positively to Networking too, helps choice to be distracted or rewarded behavior, and the increase focus. While to stay focused. B) Breathe. feeling of accomplishment meeting new people can Research has shown that for example, can inhibit Breathe deeply and consider that accompanies corporate cause social anxiety, that various brain functions positive memory creation. your options. C) Choose. incentives and rewards can initial adrenalin rush can in your attendees can be When you plan an event Choose to stop paying also be used to produce an quickly turn to comfort heightened with proper end-to-end, creating a attention or choose to overall feeling of wellbeing once attendees feel accepted event management. Stress, turnkey environment that stay focused. toward your event. as part of a group.
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DANCING The For people who like to dance, the night is still After-Party young after the offi cial conclusion of an offi ce t many holiday parties, holiday party. A great way the festivities don’t end to burn off those drink and when guests leave the dessert calories is to head to offiA ce party venue, gift bags a club and show off some in hand. One of the biggest dance moves. For the more trends in the 2015 holiday adventurous, there’s the more season will be the after-party. energetic option of dashing Th is is a trend that we’re to a salsa, techno or hip-hop seeing in almost every formal club to really bust a move. social gathering, specifi cally weddings and corporate events. After-parties can take many forms, but here are three main varieties:
Spontaneous
BAR CRAWL )PMJEBZFWFOUTBSFBCBMMBU#VDB Th is kind of after-party forms 1SJWBUF4FNJQSJWBUF3PPNTt#BORVFU$BUFSJOH1BDLBHFTt'VO7FOVF when a group of holiday *OUIF5IFBUSF%JTUSJDUt&OUSBODFPOUICFUXFFO#SPBEXBZBOEUI party-goers decide to continue Call our Sales team at 212-764-6527tbucadibeppo.com the party on their own. Th is informal “wanna meet at a bar?” gathering is a come-as- you-are, pay-as-you-go option. Th e best venues for this type of after-party are bars, restaurants, or any posh hotel with a bar within walking distance. As planner, you can scope in advance what venues are in the area and suggest possibilities for those who SEE THE TREE want to continue celebrating, Holiday parties tend to but make sure your guests end no later than 10 PM, understand that the company’s so there is still time to ramp An advertising supplement to responsibility ends (fi nancially up your holiday spirit and and legally) at the conclusion see the tree in Rockefeller of the party that takes place at Center. Th e legendary tree’s Crain’s New York Business the time and venue stated on lights stay lit every night the original work invitation. until 11:30 and 24 hours on Christmas Eve and Activity-Based Christmas Day. While there, take advantage of KARAOKE fewer crowds and view …the latest coverage on Holiday parties may be the the windows that line single biggest reason for the Fifth Avenue. Events, Expos success of Karaoke. A fun after-party is one that retires to Planned the local karaoke bar for some Some companies plan and Entertainment seasonal sing-along. for a smaller event for key team members after the offi cial holiday party. Th is pre-planned after- Fall Schedule: party serves to celebrate September 21 · October 12 · November 9 · December 14 a smaller group, perhaps those who contributed to the success of the main For More information event. It can also serve to provide a more intimate contact Stu Smilowitz at setting for top management to sit with key team 212.210.0736 members in recognition of their eff orts.
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React to the Situation, shoot for the moon, even if necessary skill. Prioritize Techniques for Keeping Not the Stress you miss, you‘ll be among tasks so that you’re better Stay focussed on the issue at the stars! able to focus on the big stuff Cool Under Pressure hand and not on the stress while also keeping track of it is causing. Sometimes the Network less-important tasks on your ccording to a 2015 study by CareerCast, event stress that event planners feel Being able to share your list that can be minimized, planning ranked #8 in a list of the 10 most stressful comes from disappointment experiences (and war stories) outsourced and possibly jobs. It’s no surprise that event coordinators ranked in their own performance with others in your field will even ignored. alongsideA police officers, soldiers, airline pilots, actors, and or unmet expectations. help you feel accepted and firefighters since you never know which one of those skill sets Handling a situation means understood. Set Boundaries might be needed at an event! putting emphasis on actions Most event planners are rather than feelings. Delegate taught to always say “yes” So how do the most Pearl Jam, “Just breathe.” Most event planners are as part of their service successful event planners Stay Healthy control freaks (Hey, it’s a mentality. Giving yourself keep their cool and exert Make a List You’ll be better and do better good thing!) and generally permission to say “no” can be grace under pressure? Here List-making is essential for with a good night’s sleep find it hard to rely on uncomfortable at first, but are some stress-fighting productivity. The exercise and healthy balance of diet others to do things in a way in time, both you and your secrets we culled from some helps you commit your plan and exercise. A lot of our that meets their fastidious clients will come to respect of today’s busiest event to paper (or screen), organize event planners turn to yoga specifications. Having faith your judgment regarding managers: your thoughts, and create or mediation, as well, to in others (especially your what can or can’t be done. manageable timelines with improve and sustain their own team) to handle tasks Keep Things in Perspective set priorities. mental health. will make you a better The reality is that event What event planners do is manager and enhance planning is not always important, yes, but they Embrace it Be Reasonable with the skill set of your team rainbows and unicorns. are not curing cancer. Try Pressure is not always a Yourself members. Things will happen that are and keep your perspective bad thing. It can motivate Event planners are often hard out of your control or that by staying balanced in all you and make you more on themselves when they fail Be a Better Time Manager are simply mistakes. Pressure you do. What seems like productive. In fact, there to reach impossible goals. Lack of time is one of life’s is an everyday part of the a catastrophe today may are many event planners Make sure your expectations biggest pressures. All event job. Just remember that it’s be your greatest lesson who thrive on pressure. are in line with what can planners are deadline-driven, not the pressure that’s defines for dealing with things It’s what they love about realistically be accomplished. so being able to manage your work, but how you tomorrow. In the words of the job! Remember that when you your time efficiently is a handle it.
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corporate planners. for more opportunities to 2016: The Year Ahead Gamification, simply put, increase interaction between is the application of game event attendees and event s we look ahead to 2016, Crain’s Custom Studio offers elements to non-gaming sponsors. the following forecast of what we anticipate will be activities. This learning next year’s biggest trends in corporate meetings and and motivational More Organic Meetings events.A Some of these trends are continuations from last technique uses The buzzword in meetings year, many of which will hit their stride in the coming entertainment and last year was “unplanned.” months. See if you agree: rewards to engage Meetings that are unplanned an audience. The arise when attendees interact Mobile can use this real-time potential for game and change direction with The use of mobile devices information for evaluating applications in the their input or want to and mobile apps has already event programming and event sector ranges delve deeper into a topic. taken over corporate events other event activities. With from engaging potential Unplanned meetings in and has extended to the the increasing growth attendees, to creating 2016 will continue to office holiday party. This and analysis of all this who are the entertaining and educational surprise and delight with trend will only continue proprietary and sensitive experts they experiences, to tracking even more spontaneity. in 2016. Last year we data, also look for an would most like participation and interactive Attendees will have a saw the growth in mobile increase in mobile security to learn from. sharing by attendees. greater influence on the usage in everything from in 2016. These speakers do direction a session takes, registration to microphones not just fly in for the talk User-Generated Content both before and during to remote control devices. Power Speakers and fly out, rather they are Content created by event the actual session. Look Mobile-delivered content Strong performers, industry active participants months users is an important gauge for more unique settings for pre-event buildup experts, and motivational in advance and long after the of an event’s success. We’re or setups configured in communications, in-event coaches continue to be a event ends through podcasts, anticipating more UGC interesting ways to increase guest interaction and post- prime attraction for events online chats, LinkedIn and and sharing in the coming interaction. More and more event sharing will be de in 2016. Some companies other social media. year as event attendees learn companies are removing rigueur. Mobile has proven are finding speakers by to interact more in terms the stage “barrier” between key to user engagement, so crowdsourcing the decision, Gamification of decision making, event information and attendee, look for more emphasis on often relying on their social- Look for a renewed participation, and feedback. opting for more intimate data and feedback in the media savvy millennial and improved view of As events become more sessions and one-on-one coming months. Companies workforce to show them gamification for use by community-minded, look learning.
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CRAIN'S CEHP_MECH.indd 20 9/3/15 11:21 AM APELLA™ 450 EAST 29TH STREET APELL A IS NEW YORK CIT Y ’S BOARD MEETINGS, EVENT SPACE AT 2ND FLOOR MOST INNOVATIVE MEETING CELEBRATIONS, COCKTAIL ALEXANDRIA CENTER™ NEW YORK, NY 10016 AND EVENT SPACE LOCATED RECEPTIONS, CONFERENCES, TEL 212.706.4100 WITHIN THE ALEXANDRIA DINNERS, FASHION SHOWS, [email protected] CENT ER FOR LIFE SCIENCE. HOLIDAY PARTIES, LECTURES, WWW.APELLA.COM EVENTS AT APELLA ARE LOCATION SHOOTS, MANAGED BY BACKAL MULTIMEDIA PRESENTATIONS, FOLLOW US ON TWITTER MANAGEMENT GROUP AND PRESS CONFERENCES, @APELLANY ARE EXCLUSIVELY CATERED PRODUCT LAUNCHES, BY RIVERPARK, A TOM WEDDINGS. COLICCHIO RESTAURANT, AND ‘WICHCRAFT.
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Forensic Accounting Analyst (Citadel LLC – AO/Senior Auditor (AllianceBernstein Notice of Qualification of Summer Notice of Qualification of Falconhead Notice of Qualification of 1511-1521 Atlantic, LLC. Authority filed with NY Holdings Manager, LLC. Authority filed BRIGHTWATER AVENUE LLC Appl. for New York, NY) Prfrm due diligence thru L.P. - New York, NY) Assist Audit Mgmt Dept. of State on 6/10/15. Office location: with NY Dept. of State on 8/12/15. Office Auth. filed with Secy. of State of NY scrutiniz’g financl stmnts & conduct’g in carry’g out annual audit plan by assist’g NY County. Princ. bus. addr.: 600 location: NY County. LLC formed in DE on (SSNY) on 09/30/13. Office location: NY forensic & fundamentl analysis. F/T. Reqs in dvlp’g & plan’g scope of audits. F/T. Atlantic Ave., Boston, MA 02210. LLC 8/5/15. NY Sec. of State designated County. LLC formed in Delaware (DE) Bach’s dgr (or forgn equiv) in Finan, Math, Reqs Bach’s dgr in Bus Admin, Econ, formed in DE on 5/28/15. NY Sec. of agent of LLC upon whom process on 09/26/13. SSNY designated as agent Acct’g, Bio or rel fld & 3 yrs exp in job Finan or rel fld & 3 yrs exp in job offered State designated agent of LLC upon against it may be served and shall mail of LLC upon whom process against offered or in Healthcare rel acct’g or rsrch whom process against it may be served process to: 645 Madison Ave., 9th Fl., NY, it may be served. SSNY shall mail role. 2 yrs stated exp must inclu the fol- or in Invstmnt Mgmt Ops incl’g security and shall mail process to: c/o CT NY 10022, principal business address. process to c/o Corporation Service Co. low’g: conduct’g specialist forensic acct’g valuation of securities. All stated exp Corporation System, 111 8th Ave., NY, DE address of LLC: c/o The Corporation (CSC), 80 State St., Albany, NY rsrch in either a public equity or equity, must incl: Regulatory & Invest NY 10011, regd. agent upon whom Trust Co., 1209 Orange St., Wilmington, 12207-2543. DE addr. of LLC: CSC, rsrch setting; assess’g & analyz’g chngs to Compliance across multi disciplines process may be served. DE addr. of DE 19801. Cert. of Form. filed with DE 2711 Centerville Rd., Ste. 400, acct’g method or judgmnts & result’g LLC: 1209 Orange St., Wilmington, DE Sec. of State, 401 Federal St., Dover, Wilmington, DE 19808. Cert. of Form. incl’g fixed incomes, multi asset, equity, impact of chngs on Profit & Loss, Cash 19801. Cert. of Form. filed with DE Sec. DE 19901. Purpose: all lawful purposes. filed with Secy. of State of the State Flow, & Balance Sheet financl sttmts; & alternatives, & invstmnt rsrch. Exp of State, 401 Federal St., Dover, DE of DE, PO Box 898, Dover, DE 19903. assess’g quality of reported earnings & must also incl wrk’g in audit &/or 19901. Purpose: all lawful purposes. Notice of Qualification of Elixir Health Purpose: Any lawful activity. cash flows for public cos; &, generat’g business role w/in financl srvcs ind; Experience LLC. Authority filed with NY Notice of Formation of TOTEME Dept. of State on 5/29/15. Office location: Notice of Qualification of 125 forensic acct’g based public equity invstm- financl analysis; risk assessmnts, cntrl nt ideas, inclu’g pitch’g of invstmnt ideas HOLDING LLC Arts. of Org. filed with NY County. Princ. bus. addr.: 175 Varick BRIGHTON 11TH STREET LLC Appl. evals, & portfolio analysis; & buy-side to internl invstmnt mngrs or externl clients. Secy. of State of NY (SSNY) on 06/15/15. St., 9th Fl., NY, NY 10014. LLC formed for Auth. filed with Secy. of State of Must also have exp build’g Excel mdls to trd’g incl’g quant/algorithmic trd’g. Office location: NY County. SSNY in DE on 4/17/15. NY Sec. of State NY (SSNY) on 09/30/13. Office location: designated as agent of LLC upon properly assess historicl financl perform- Resumes: J. Alvia, AllianceBernstein designated agent of LLC upon whom NY County. LLC formed in Delaware whom process against it may be process against it may be served and ance & operat’g trends of public cos, & L.P., 1345 Ave of the Americas, New (DE) on 09/26/13. SSNY designated served. SSNY shall mail process to shall mail process to: c/o CT Corporation build’g Excel based invstmnt screens to as agent of LLC upon whom process York, NY 10105. JobID NEWPWA. the LLC, 180 Varick St., Ste. 408, NY, System, 111 8th Ave., NY, NY 10011, against it may be served. SSNY shall identify public cos exhibit’g unusual financl NY 10014. Purpose: Any lawful activity. regd. agent upon whom process may mail process to c/o Corporation Service report’g & operat’g trends w/ a view to be served. DE addr. of LLC: 1209 Co. (CSC), 80 State St., Albany, NY generat’g invstmnt ideas. Must also have EVENT JASH CPW LLC. App. for Auth. filed Orange St., Wilmington, DE 19801. 12207-2543. DE addr. of LLC: CSC, CPA (or f/equiv) or CFA desig (or have with the SSNY on 06/08/15. Originally Cert. of Form. filed with DE Sec. of 2711 Centerville Rd., Ste. 400, passed CFA Lvl I, II, & III exams). Exp may filed with Secretary of State of Florida State, 401 Federal St., Dover, DE Wilmington, DE 19808. Cert. of Form. be gained concurrently. Resumes: ER/LW, 06/02/15. Office: New York County. SSNY 19901. Purpose: all lawful purposes. filed with Secy. of State of the State Attn: R-0227, Citadel LLC, 131 S. designated as agent of the LLC upon of DE, PO Box 898, Dover, DE 19903. Dearborn St, 32nd Fl, Chicago, IL 60603. whom process against it may be served. Notice of Qualification of Pasta Flyer, Purpose: Any lawful activity. SSNY shall mail copy of process to the LLC. Authority filed with NY Dept. of LLC, c/o Jodi Tartell, c/o Buzzy Geduld, State on 7/13/15. Office location: NY NOTICE OF FORMATION OF LIMITED ADVERTISING 279 Central Park W, Apart. 12A, New York, County. LLC formed in DE on 7/9/15. LIABILITY COMPANY. NAME: 237 NY 10024. Purpose: Any lawful purpose. NY Sec. of State designated agent of WEST 54 OWNER, L.L.C. Application LLC upon whom process against it may for Authority was filed with the CREATE+CONSTRUCT 2015: dwell Notice of Qual. of Sagamore AK be served and shall mail process to: c/o Secretary of State of New York (SSNY) When: September 30, 2015 | 8AM - 4PM Property Company LLC, Auth. filed Sec’y CT Corporation System, 111 8th Ave., on 01/24/14. The LLC was originally Where: TKP New York Conference Center of State (SSNY) 7/6/15. Office loc: NY NY, NY 10011, regd. agent upon whom filed with the Secretary of State of 109 W 39th St, NY, NY Cty. LLC org. in DE 7/1/15. SSNY desig. process may be served. DE address Delaware on 05/31/11. Office location: as agent of LLC upon whom proc. of LLC: 1209 Orange St., Wilmington, New York County. SSNY has been REGISTER ONLINE BY SEPT 23! against it may be served. SSNY shall DE 19801. Cert. of Form. filed with designated as agent of the LLC upon www.create-construct.com mail copy of proc. to NRAI, 111 Eighth DE Sec. of State, 401 Federal St., Dover, whom process against it may be served. Ave., NY, NY 10011, the Reg. Agt. upon DE 19901. Purpose: all lawful purposes. SSNY shall mail a copy of process to whom proc. may be served. DE office the LLC, 3 Columbus Circle, 23rd TELECOMMUNICATIONS Harvest in the Square’s 20th addr.: 160 Greentree Dr., Ste. 101, Dover, Notice of Formation of State St. Floor, New York, New York 10019. Anniversary, Thurs. Sept. 17 event DE 19904. Cert. of Form. on file: SSDE, Townhomes LLC. Arts. of Org. filed Purpose: For any lawful purpose. Townsend Bldg., Dover, DE 19901. with Secy. of State of NY (SSNY) on will feature chefs from over 50 of Purp: any lawful activities. 08/06/15. Office location: NY County. ONS APPAREL LLC Articles of Org. filed Union Square’s most prestigious SSNY designated as agent of LLC NY Sec. of State (SSNY) 8/12/2015 restaurants preparing signature dish- Notice of Formation of 337W36 LLC upon whom process against it may as: CNS APPAREL LLC Office in NY Arts. of Org. filed with Secy. of State 33 East 33rd Street es using fresh produce from the be served. SSNY shall mail process to: Co. SSNY desig. agent of LLC upon New York, NY 10016 of NY (SSNY) on 06/16/15. Office IBEC Building Corp., 55 Broad St., 16th Union Square Greenmarket. whom process may be served. SSNY 212-532-7400 location: NY County. SSNY designated Fl., NY, NY 10004, Attn: Mr. Hesky shall mail copy of process to 1 Astor Unlimited tastings are paired with as agent of LLC upon whom process Brahimy. Purpose: any lawful activities. [email protected] Place PHC, NY, NY 10003, which is local wines and microbrews. All pro- against it may be served. SSNY shall also the principal business location. EMERGENCY mail process to Peter Serpico, 213 W. AB Asset LLC, a domestic LLC, filed Purpose: Any lawful purpose. ceeds benefit the ongoing beautifica- 35th St., 7th Fl., NY, NY 10001. Purpose: with the SSNY on 7/10/15. Office COMMUNICATIONS tion, maintenance, and programming Any lawful activity. SYSTEMS location: New York County. SSNY is Notice of Formation of HAMMY FEA- of Union Square Park. For tickets designated as agent upon whom SPECIALISTS 200 RSB 42D LLC Articles of Org. TURES LLC Arts. of Org. filed with visit harvestinthesquare.org. process against the LLC may be served. Secy. of State of NY (SSNY) on s &2%% 0)#+50 $%,)6%29 filed NY Sec. of State (SSNY) 7/28/2015. SSNY shall mail process to The LLC, Office in NY Co. SSNY desig. agent of 02/18/10. Office location: NY County. s (/52 452.!2/5.$ 87 Bowery, Ste. 400, NY, NY 10002. Princ. office of LLC: Elizabeth Van /. 2%0!)23 LLC upon whom process may be served. General Purpose. PUBLIC & SSNY shall mail copy of process to Meter, 340 Haven Ave., #4S, NY, NY s &2%% %.'2!6).' 10033-5365. SSNY designated as agent s 3(/24 ,/.' 4%2- 200 Riverside Blvd., Apt. 42D, NY, NY Notice of Formation of 220 RSB 10MN, LEGAL NOTICES 10069. Purpose: Any lawful purpose. of LLC upon whom process against 2%.4!,3 L.L.C. Arts. of Org. filed with NY Dept. it may be served. SSNY shall mail of State on 6/29/15. Office location: NY Notice of Qualification of Great Bowery Notice of Qualification of Fox News process to the LLC at the addr. of its County. Sec. of State designated agent Holdings, LLC. Authority filed with NY Network, LLC. Authority filed with NY princ. office. Purpose: Any lawful activity. of LLC upon whom process against it Dept. of State on 8/18/15. Office location: Dept. of State on 8/26/15. Office location: NY may be served and shall mail process NY County. Princ. bus. addr.: 466 Broome County. Princ. bus. addr.: 1211 Ave. of the RP Public Relations, LLC Art of Org to: P.O. Box 1226, NY, NY 10150. St., 4th Fl., NY, NY 10013. LLC formed Americas, NY, NY 10036. LLC formed filed with Secretary of State of New Purpose: all lawful purposes. in DE on 6/28/13. NY Sec. of State in DE on 7/1/15. NY Sec. of State designated York (SSNY) on March 9, 2015. PUBLIC & LEGAL NOTICES designated agent of LLC upon whom agent of LLC upon whom process Office location: New York County. process against it may be served and against it may be served and shall mail Notice of formation of Disarm Studio, SSNY is designated as agent of LLC shall mail process to: c/o CT Corporation process to: c/o CT Corporation System, LLC. Arts of Org filed with Secy. of State upon whom process against it may DENISE DENISE LLC, Arts. of Org. System, 111 8th Ave., NY, NY 10011, 111 8th Ave., NY, NY 10011, regd. agent of NY (SSNY) on 4/15/2015. Office be served. The registered agent of filed with the SSNY on 05/13/2015. regd. agent upon whom process may upon whom process may be served. DE location: NY County. SSNY designated the company upon whom and at Office loc: NY County. SSNY has been be served. DE addr. of LLC: The Corporation addr. of LLC: 1209 Orange St., Wilmington, agent upon whom process may be which process against the company designated as agent upon whom Trust Co., 1209 Orange St., Wilmington, DE 19801. Cert. of Form. filed with DE served against LLC to principal business can be served is United States process against the LLC may be served. DE 19801. Cert. of Form. filed with DE Sec. of State, 401 Federal St., Dover, address: 134 W 26th St Suite 1201 New Corporation Agents, INC. 7014 13th SSNY shall mail process to: Donald Sec. of State, 401 Federal St., Dover, DE 19901. Purpose: all lawful purposes. York NY 10001. Purpose: any lawful act. Avenue, Suite 202 Brooklyn, NY 11228. S. Zakarin, ESQ., Pryor Cashman DE 19901. Purpose: all lawful purposes. LLP, 7 Times Square, NY, NY 10036. Notice of Qualification of Evolution Notice of Formation Wellness Physical Notice of Qualification of DIVINSHIRE Purpose: Any Lawful Purpose. Notice of Qualification of BHRAC-AC Energy Partners LLC. Authority filed with Therapy Rehabilitation P.L.L.C. Arts. of INSURANCE AGENCY, LLC Appl. for LLC. Authority filed with Secy. of State NY Dept. of State on 8/21/15. Office Org. filed with SSNY 2/6/15. Off. Loc.: Auth. filed with Secy. of State of NY Notice of Qualification of HMG B of NY (SSNY) on 05/04/15. Office location: NY County. Princ. bus. addr.: New York County. SSNY designated as (SSNY) on 05/18/15. Office location: NY Investors LLC Appl. for Auth. filed with location: NY County. LLC formed in 102 Pickering Way, Ste. 508, Exton, agent of LLC whom process may be County. LLC formed in Delaware (DE) on Secy. of State of NY (SSNY) on 04/10/15. Nevada (NV) on 04/21/15. SSNY des- PA 19341. LLC formed in DE on served. SSNY shall mail process to: c/o 03/23/15. SSNY designated as agent of Office location: NY County. LLC ignated as agent of LLC upon whom 1/21/14. NY Sec. of State designated Milena Reyes, P.O. Box 177, New York, LLC upon whom process against it may formed in Delaware (DE) on 04/29/14. process against it may be served. SSNY agent of LLC upon whom process NY 10028. Purpose: all lawful activities. be served. SSNY shall mail process to SSNY designated as agent of LLC upon shall mail process to: c/o CT Corporation against it may be served and shall mail Corporation Service Co., 80 State St., whom process against it may be served. System, 111 Eighth Ave., NY, NY 10011, process to: c/o CT Corporation System, Notice of Formation of HBBG,LLC Arts. Albany, NY 12207-2543, regd. agent SSNY shall mail process to the DE addr. also the registered agent. Address to 111 8th Ave., NY, NY 10011, regd. agent of Org. filed with NY Dept. of State on upon whom and at which process may of the LLC: c/o Capital Services, Inc., be maintained in NV: 3566 Polaris St., upon whom process may be served. DE 7/01/15 Office location NY County SSNY be served. DE addr. of LLC: 2711 1675 S. State St., Ste. B, Dover, DE Las Vegas, NV 89103. Arts of Org. filed addr. of LLC: 1209 Orange St., Wilmington, designated agent upon whom process Centerville Rd., Ste. 400, Wilmington, DE 19901. Cert. of Form. filed with Secy. with the NV Secy. of State, 101 N. DE 19801. Cert. of Form. filed with DE may be served and shall mail copy of 19808. Cert. of Form. filed with DE Secy. of State, 401 Federal St., Ste. 4, Dover, Carson St., Ste. 3, Carson City, NV Sec. of State, 401 Federal St., Dover, process against LLC to 135 West 36th St 18fl of State, 401 Federal St., Dover, DE DE 19901. Purpose: Any lawful activity. 89701. Purpose: any lawful activities. DE 19901. Purpose: all lawful purposes. NY NY 10018 purpose: any lawful activity. 19901. Purpose: Any lawful activity.
38 | Crain’s New York Business | September 7, 2015 P038-P039CL_CN_20150907.qxp 9/4/2015 11:55 AM Page 39
TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR EMAIL [email protected] PUBLIC & LEGAL NOTICES
Notice of Formation of New Notice of Qualification of 250 WATER Notice of Qualification of 79 BRIGHTON 415 LEONARD ST. UNIT 4A, LLC. Art. NOTICE: Art. of Organiz. of MONTIE Enterprise Holdings LLC. Arts. of Org. MANAGER, LLC Appl. for Auth. filed 11TH STREET LLC Appl. for Auth. filed of Org. filed with the SSNY on MILLS MEEHAN, PH.D., PSYCHOLOGIST filed with NY Dept. of State on 5/21/15. with Secy. of State of NY (SSNY) on with Secy. of State of NY (SSNY) on 07/07/15. Office: New York County. PLLC filed 6/2/15 w/ NY Sec. of State Office location: NY County. Sec. of 07/01/15. Office location: NY County. 09/30/13. Office location: NY County. SSNY designated as agent of the LLC ("SOS"). PLLC’s office in NY County. State designated agent of LLC upon LLC formed in Delaware (DE) on LLC formed in Delaware (DE) on upon whom process against it may be Street address of PLLC is 39 Broadway, whom process against it may be 06/29/15. SSNY designated as agent of 09/26/13. SSNY designated as agent served. SSNY shall mail copy of process Suite 3600, NY, NY 10006. SOS is served and shall mail process to: The LLC upon whom process against it may of LLC upon whom process against to the LLC, 77-808 Kamehameha designated agent of PLLC for service LLC, 2 Park Ave., 10th Fl., NY, NY be served. SSNY shall mail process to it may be served. SSNY shall mail Highway, Mililani, HI 96789. Purpose: of process. SOS to mail copy of any 10016, principal business address. c/o Megalith Capital Management LLC, process to c/o Corporation Service Co. Any lawful purpose. process against PLLC to Richard J. Miller, Purpose: all lawful purposes. One Grand Central Pl., 60 E. 42nd St., Ste. (CSC), 80 State St., Albany, NY Jr., Esq., Morris & McVeigh LLP, 767 3100, NY, NY 10065. DE addr. of LLC: c/o 12207-2543. DE addr. of LLC: CSC, Notice of Qualification of SC 115 Third Ave., New York, NY 10017 within Corporation Service Co., 2711 Centerville 2711 Centerville Rd., Ste. 400, HENRY LLC Appl. for Auth. filed with or without NY State. No regis. agent. Notice of Qual. of Scopia Capital Rd., Ste. 400, Wilmington, DE 19808. Wilmington, DE 19808. Cert. of Form. PLLC managed by 1 or more mem- Management LP, Auth. filed Sec’y of Secy. of State of NY (SSNY) on Cert. of Form. filed with Jeffrey W. filed with Secy. of State of the State 07/23/15. Office location: NY County. bers. Purpose: any lawful act/activity State (SSNY) 1/8/15. Office loc: NY Cty. Bullock, DE Secy. of State, Townsend of DE, PO Box 898, Dover, DE 19903. which PLLCs may be organized. LP org. in DE 12/16/11. SSNY desig. LLC formed in Delaware (DE) on Bldg., 401 Federal St., Ste. 3, Dover, Purpose: Any lawful activity. 07/06/15. Princ. office of LLC: 115 as agent of LP upon whom proc. against DE 19901. Purpose: Any lawful activity. Henry St., NY, NY 10002. SSNY des- Notice of Qualification of SHOT APP it may be served. SSNY shall mail copy Notice of Formation of Riverside of proc. to Att: Matthew Sirovich, 152 ignated as agent of LLC upon whom LLC Appl. for Auth. filed with Secy. of Notice of Qualification of LT MANHASSET Caterers LLC. Arts of Org filed with Secy. process against it may be served. SSNY State of NY (SSNY) on 07/24/15. Office W. 57th St., NY, NY 10019. DE office Of State of NY (SSNY) on 05.26.2015 addr.: CSC, 2711 Centerville Rd., LLC Appl. for Auth. filed with Secy. of shall mail process to c/o Corporation location: NY County. LLC formed in State of NY (SSNY) on 06/23/15. Office Office location: NY County. SSNY Service Co., 80 State St., Albany, NY Delaware (DE) on 06/10/15. Princ. office Wilmington, DE 19808. Cert. of LP on designated agent upon whom process file: SSDE, Townsend Bldg., Dover, DE location: NY County. LLC formed in 12207-2543. DE addr. of LLC: 2711 of LLC: 353 Lexington Ave., Ste. 600, Delaware (DE) on 06/15/15. Princ. office may be served and shall mail copy of Centerville Rd., Ste. 400, Wilmington, DE NY, NY 10016. SSNY designated as 19901. Name/addr. of each gen. ptr. process against LLC to principal avail. at SSNY. Purp: any lawful activities. of LLC: Theresa Gladstein, Saks Fifth 19808. Cert. of Form. filed with Secy. agent of LLC upon whom process Avenue, 12 E. 49th St., NY, NY 10017. business address: 780 Riverside Dr. of State, Div. of Corps., 401 Federal against it may be served. SSNY shall SSNY designated as agent of LLC upon Suite 2E New York, NY 10032. Purpose: St., Ste. 4, Dover, DE 19901. Purpose: mail process to Kudman Trachten Aloe Notice of Qual. of Seren 730 LLC, Auth. whom process against it may be served. any lawful act. Any lawful activity. LLP, 350 Fifth Ave., NY, NY 10118. DE filed Sec’y of State (SSNY) 4/10/15. SSNY shall mail process to the LLC at addr. of LLC: 2711 Centreville Rd., the addr. of its princ. office. DE addr. of Notice of Qual. of Scopia Health Care LLC, Office loc: NY County. LLC org. in DE Notice of Qualification of MODA YOGA, Wilmington, DE 19808. Cert. of Form. LLC: 2711 Centerville Rd., Ste. 410, Auth. filed Sec’y of State (SSNY) 11/25/14. 4/7/15. SSNY desig. as agent of LLC LLC Appl. for Auth. filed with Secy. of filed with Secy. of State, John G. Wilmington, DE 19808. Cert. of Form. Office loc: NY County. LLC org. in DE upon whom proc. against it may be State of NY (SSNY) on 06/16/15. Office Townsend Bldg., 401 Federal St., Dover, filed with Jeffrey W. Bullock, DE Secy. 11/24/14. SSNY desig. as agent of LLC served. SSNY shall mail copy of proc. location: NY County. LLC formed in DE 19901. Purpose: Any lawful activity. of State, John G. Townsend Bldg., 401 upon whom proc. against it may be served. to NRAI, 111 Eighth Ave., NY, NY 10011, Delaware (DE) on 01/05/15. Princ. office of the Reg. Agt. upon whom proc. may Federal St., Ste. 4, Dover, DE 19901. SSNY shall mail copy of proc. to Att: Aaron LLC: 1298 Madison Ave., Second Fl., NY, Notice of Qualification of Domani Studios, be served. DE office addr.: 160 Purpose: Any lawful activity. Morse, 152 W. 57th St., NY, NY 10019. DE NY 10128. SSNY designated as agent LLC. Authority filed with NY Dept. of State Greentree Dr., Ste. 101, Dover, DE office addr.: CSC, 2711 Centerville Rd., of LLC upon whom process against it on 6/18/15. Office location: NY County. 19904. Cert. of Form. on file: SSDE, Wilmington, DE 19808. Cert. of Form. on Notice of Qualification of CHARLES may be served. SSNY shall mail process Princ. bus. addr.: 45 Main St., #206, Townsend Bldg., Dover, DE 19901. file: SSDE, Townsend Bldg., Dover, DE DEAN, LLC Appl. for Auth. filed with to the LLC at the princ. office of the Brooklyn, NY 11201. LLC formed in DE Purp: any lawful activities. 19901. Purp: any lawful activities. Secy. of State of NY (SSNY) on 05/27/15. LLC. DE addr. of LLC: 2711 Centerville on 4/24/15. NY Sec. of State designated Office location: NY County. LLC formed Rd., Ste. 400, Wilmington, DE 19808. Notice of Formation of 462 FIFTH agent of LLC upon whom process against in Delaware (DE) on 08/01/14. Princ. Cert. of Form. filed with DE Secy. of Notice of Formation of WOODMERE AVENUE LLC Arts. of Org. filed with it may be served and shall mail process office of LLC: 150 W. 56th St., Apt. State, 401 Federal St., Ste. 4, Dover, IRVING LLC Arts. of Org. filed with Secy. of State of NY (SSNY) on 08/13/15. to: c/o CT Corporation System, 111 8th Secy. of State of NY (SSNY) on 07/24/15. 4709, NY, NY 10019. SSNY designated DE 19901. Purpose: Any lawful activity. Ave., NY, NY 10011, regd. agent upon as agent of LLC upon whom process Office location: NY County. SSNY Office location: NY County. Princ. designated as agent of LLC upon whom whom process may be served. DE addr. against it may be served. SSNY shall of LLC: 1209 Orange St., Wilmington, DE office of LLC: 295 Madison Ave., 2nd process against it may be served. SSNY Notice of Qualification of 2255 Broadway mail process to Dean Bakes, at the 19801. Cert. of Form. filed with DE Sec. Fl., NY, NY 10017. SSNY designated shall mail process to c/o JEMB Realty Property Owner, L.L.C. Authority filed princ. office of the LLC. DE addr. of LLC of State, 401 Federal St., Dover, DE as agent of LLC upon whom process Corporation, 150 Broadway, Ste. 800, NY, with NY Dept. of State on 6/18/15. Office and Cert. of Form. filed with: U.S. Corp. 19901. Purpose: all lawful purposes. against it may be served. SSNY shall NY 10038. Purpose: Any lawful activity. location: NY County. Princ. bus. addr.: mail process to Corporation Service Agents, Inc., 1521 Concord Pike, Ste. 301, Wilmington, DE 19803. As 1001 Pennsylvania Ave. NW, Washington, Co., 80 State St., Albany, NY 12207- DC 20004. LLC formed in DE on 5/7/15. Notice of Qualification of 151 Wooster 2543. Purpose: Any lawful activity. amended by Cert. of Correction filed DOORPOST BLESSING, LLC Art of with SSNY on 06/19/15, Cert. of Form. Org filed with Secretary of State of New NY Sec. of State designated agent of 6A LLC. Authority filed with NY Dept. filed with DE Secy. of State, Div. of York (SSNY) on Dec. 8, 2014. Office location: LLC upon whom process against it may of State on 7/27/15. Office location: NY Notice of Formation of HMA Advisors, Corps., John G. Townsend Bldg., 401 Richmond County. SSNY is designated as be served and shall mail process to: c/o County. Princ. bus. addr.: c/o Sycamore LLC. Arts. of Org. filed with NY Dept. of Federal St., Ste. 4, Dover, DE 19901. agent of LLC upon whom process against CT Corporation System, 111 8th Ave., Partners, 9 W. 57th St., 31st Fl., NY, State on 6/12/15. Office location: NY Purpose: Any lawful activity. it may be served against LLC to: DoorPost NY, NY 10011, regd. agent upon whom NY 10019. LLC formed in DE on County. Sec. of State designated agent Blessing 572 Cary Ave., SI, NY 10310. process may be served. DE addr. of LLC: 7/17/14. NY Sec. of State designated of LLC upon whom process against it Purpose: Any lawful activity or purpose. c/o The Corporation Trust Co., 1209 agent of LLC upon whom process may be served and shall mail process Notice of Qualification of 144-150 West Orange St., Wilmington, DE 19801. Cert. against it may be served and shall mail to: 1133 Ave. of the Americas, Suite 34th Street EAT LLC. Authority filed with of Form. filed with DE Sec. of State, 401 process to: c/o CT Corporation System, 2810, NY, NY 10036, principal business NY Dept. of State on 5/15/15. Office Notice of Qualification of Hedge Fund Federal St., Dover, DE 19901. Purpose: 111 8th Ave., NY, NY 10011, regd. agent address. Purpose: all lawful purposes. location: NY County. Princ. bus. addr.: Select: Perry LLC. Authority filed with all lawful purposes. upon whom process may be served. 210 Route 4 East, Paramus, NJ 07652. NY Dept. of State on 7/10/15. Office DE addr. of LLC: c/o Corporation Trust LLC formed in DE on 5/14/15. NY Sec. location: NY County. LLC formed in DE Co., 1209 Orange St., Wilmington, DE Notice of Formation of MVW GROUP of State designated agent of LLC upon on 6/4/15. NY Sec. of State designated Notice of Formation of iLaser Vision 19801. Cert. of Form. filed with DE Sec. LLC Arts. of Org. filed with Secy. of State whom process against it may be served agent of LLC upon whom process Ophthalmology, PLLC. Arts. of Org. filed of State, 401 Federal St., Dover, DE of NY (SSNY) on 05/04/15. Office and shall mail process to: c/o CT against it may be served and shall mail with Secy. of State of NY (SSNY) on 19901. Purpose: all lawful purposes. location: NY County. SSNY designated Corporation System, 111 8th Ave., NY, NY process to the principal business 08/05/15. Office location: NY County. as agent of LLC upon whom process 10011, regd. agent upon whom process address: 200 West St., NY, NY 10282. SSNY designated as agent of LLC upon against it may be served. SSNY shall may be served. DE addr. of LLC: 1209 DE address of LLC: 1209 Orange St., whom process against it may be served. PARKWOOD MERCH LLC, Authority mail process to Tarter Krinsky & Drogin Orange St., Wilmington, DE 19801. Cert. of Wilmington, DE 19801. Cert. of Form. SSNY shall mail process to: 160 East filed with the SSNY on 05/15/2015. LLP, Attn: David J. Pfeffer, 1350 Form. filed with DE Sec. of State, 401 Federal filed with DE Sec. of State, P.O. Box 56 St., Ste. 900, NY, NY 10022. Office loc: NY County. LLC formed in Broadway, 11th Fl., NY, NY 10018. St., Dover, DE 19901. Purpose: any 898, Dover, DE 19903. Purpose: all Purpose: to practice the profession DE on 05/13/2015. SSNY is designated Purpose: Any lawful activity. lawful activity. lawful purposes. of medicine and any lawful activities. as agent upon whom process against the LLC may be served. SSNY shall mail process to: Pryor Cashman LLP Attn Brad D. Rose ESQ. 7 Times Square, NY, NY 10036. Address required to be maintained in DE: 2711 Centerville Rd Ste 400 Wilmington de 19808. Cert WANT TO GET YOUR COMPANY of Formation filed with DE Div. of Corps, 401 Federal St., Ste 4, Dover, DE IN FRONT OF 250,000 INFLUENTIAL 19901. Purpose: Any Lawful Purpose.
BUSINESS PROFESSIONALS? Notice of Qualification of LT PALISADES LEASEHOLD LLC Appl. for Auth. filed with Secy. of State of NY (SSNY) on 06/23/15. Office location: NY County. LLC formed in Delaware (DE) on 06/15/15. Princ. office of LLC: Theresa Gladstein, Contact Joanne Barbieri Saks Fifth Avenue, 12 E. 49th St., NY, NY 10017. SSNY designated as agent at 212-210-0189 of LLC upon whom process against it may be served. SSNY shall mail process for classified advertising to the LLC at the addr. of its princ. office. DE addr. of LLC: 2711 Centerville Rd., opportunities. Ste. 410, Wilmington, DE 19808. Cert. of Form. filed with Jeffrey W. Bullock, DE Secy. of State, John G. Townsend Bldg., 401 Federal St., Ste. 4, Dover, DE 19901. Purpose: Any lawful activity.
September 7, 2015 | Crain’s New York Business |39 P038-P039CL_CN_20150907.qxp 9/4/2015 11:56 AM Page 40
TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR EMAIL [email protected] PUBLIC & LEGAL NOTICES Notice of Qualification of EMIGRANT Notice of Qualification of 1 FERRY NOTICE OF REGISTRATION of STRIS Notice of Formation of UWS GROCERY Notice of Formation of Madison Paige BANK CLASSIC CAR FINANCE LLC ROAD PROPERTY OWNER LLC Appl. & MAHER LLP. Notice of Registration LLC Arts. of Org. filed with Secy. of Securities LLC. Arts. of Org. filed with Appl. for Auth. filed with Secy. of State for Auth. filed with Secy. of State of NY (Foreign) filed with NY Dept. of State State of NY (SSNY) on 07/23/15. Office Secy. of State of NY (SSNY) on of NY (SSNY) on 08/13/15. Office (SSNY) on 08/11/15. Office location: NY on 05/18/15. Office location: NY location: NY County. SSNY desig- 07/15/15. Office location: NY County. SSNY location: NY County. LLC formed in County. LLC formed in Delaware (DE) County. LLP formed in Texas (TX) on nated as agent of LLC upon whom designated as agent of LLC upon whom Delaware (DE) on 06/30/15. Princ. office of on 08/06/15. Princ. office of LLC: 152 W. 12/10/14. NY Secy. of State (NYSS) process against it may be served. SSNY process against it may be served. SSNY LLC: 6 E. 43rd St., NY, NY 10017. SSNY 57th St., 60th Fl., NY, NY 10019. SSNY designated as an agent upon whom shall mail process to Wayne R. shall mail process to: The LLC, 599 designated as agent of LLC upon whom designated as agent of LLC upon whom process against the LLP may be served. Lehraupt, Esq., c/o Eiseman Levine Lexington Ave., 47th Fl., NY, NY process against it may be served. SSNY process against it may be served. SSNY NYSS shall mail process against the Lehrhaupt & Kakoyiannis, P.C., 805 10022. Purpose: any lawful activities. shall mail process to c/o Corporation shall mail process to the LLC at the princ. LLP to: 37 Wall St., Apt. 6A, New York, Third Ave., NY, NY 10022. Purpose: Service Co. (CSC), 80 State St., Albany, office of the LLC. DE addr. of LLC: 2711 NY 10005. Cert. of LLP filed with Sec. Any lawful activity. Notice of Qualification of 220 CPS 41 NY 12207. DE addr. of LLC: CSC, 2711 Centerville Rd., Ste. 400, Wilmington, DE of State of TX at James E. Rudder Bldg., LLC Appl. for Auth. filed with Secy. of Centerville Rd., Ste. 400, Wilmington, 19808. Cert. of Form. filed with DE Secy. 1019 Brazos St., Austin, TX 78701. Notice of Formation of Law Office of State of NY (SSNY) on 07/03/15. Office DE 19808. Cert. of Form. filed with DE of State, Div. of Corps., John G. Townsend Purpose: The practice of law. Robert S. Schwartz, PLLC. Arts of Org location: NY County. LLC formed in Secy. of State, The John G. Townsend Bldg., 401 Federal St., Ste. 4, Dover, DE filed with Secy of State of NY (SSNY) Delaware (DE) on 05/27/15. SSNY Bldg., 401 Federal St., Ste. 4, Dover, DE 19901. Purpose: Any lawful activity. NOTICE OF FORMATION of WAYNO on 7/28/2015. Office location: NY designated as agent of LLC upon whom 19901. Purpose: Any lawful activity. AUDIO LLC. Arts of Org filed with Secy. County. SSNY designated agent upon process against it may be served. SSNY Notice of Formation of 140 WEST 22ND of State of NY (SSNY) on 04/01/2015 whom process may be served and shall shall mail process to Corporation STREET LLC Arts. of Org. filed with Office location: NY County. SSNY mail copy of process against PLLC to Service Co. (CSC), 80 State St., Albany, Notice of Formation of DERB LLC Arts. Secy. of State of NY (SSNY) on designated agent upon whom process principal business address: 292 NY 12207. DE addr. of LLC: c/o CSC, of Org. filed with Secy. of State of NY 08/10/15. Office location: NY County. may be served and shall mail copy of Madison Avenue, 16th Floor, New York, 2711 Centerville Rd., Ste. 400, (SSNY) on 06/09/15. Office location: NY SSNY designated as agent of LLC upon process against LLC to principal NY 10017. Purpose: the practice of Wilmington, DE 19808. Cert. of Form. County. Princ. office of LLC: 747 Orienta whom process against it may be served. business address: 505 W 37TH ST. NY. the profession of law. filed with Secy. of State of DE, Secy. Ave., Mamaroneck, NY 10543. SSNY SSNY shall mail process to the LLC, NY 10018. Purpose:any lawful act. of State - Div. of Corps., 401 Federal designated as agent of LLC upon whom Notice of Qualification of HMG Attn: Edward Farrell, Esq., 1350 St., Ste. 4, Dover, DE 19901. Purpose: process against it may be served. SSNY Development LLC Appl. for Auth. filed Broadway, NY, NY 10018. Purpose: Notice of Qualification of Cerberus PSERS Any lawful activity. shall mail process to the LLC, c/o Levin with Secy. of State of NY (SSNY) on Any lawful activity. Levered Opportunities GP, LLC. & Glasser, P.C., 420 Lexington Ave., NY, Authority filed with NY Dept. of State on 04/10/15. Office location: NY County. Notice of Formation of Sweat Equity NY 10170. Purpose: Any lawful activity. 8/6/15. Office location: NY County. Princ. LLC formed in Delaware (DE) on LLC. Arts of Org filed with Secy, of State Notice of Qualification of 193 HENRY 04/29/14. SSNY designated as agent of NY (SSNY) on 06/16/2015. Office STREET LLC Appl. for Auth. filed with bus. addr.: 875 3rd Ave., NY, NY 10022. LLC formed in DE on 6/15/15. NY Sec. of of LLC upon whom process against it location: NY County. SSNY designated Notice of Qualification of LT GARDEN Secy. of State of NY (SSNY) on 08/06/15. may be served. SSNY shall mail process agent upon whom process may be served CITY LLC Appl. for Auth. filed with Secy. Office location: NY County. LLC formed State designated agent of LLC upon whom process against it may be served and shall to the DE addr. of the LLC: c/o Capital and shall mail copy of process of State of NY (SSNY) on 06/23/15. in Delaware (DE) on 04/22/15. Princ. Services, Inc., 1675 S. State St., Ste. against LLC to principal business Office location: NY County. LLC formed in office of LLC: 64 Delancey St., NY, NY mail process to: c/o CT Corporation System, 111 8th Ave., NY, NY 10011. DE B, Dover, DE 19901. Cert. of Form. filed address: 154 Nassau Blvd, Garden Delaware (DE) on 06/15/15. Princ. office 10002. SSNY designated as agent of with Secy. of State, 401 Federal St., Ste. City, NY 11530. Purpose: any lawful act. of LLC: Theresa Gladstein, Saks Fifth LLC upon whom process against it may addr. of LLC: c/o The Corporation Trust Co., 1209 Orange St., Wilmington, 4, Dover, DE 19901. Purpose: Any Avenue, 12 E. 49th St., NY, NY 10017. be served. SSNY shall mail process to lawful activity. NOTICE OF FORMATION of SOUVE- SSNY designated as agent of LLC upon the LLC at the princ. office of the LLC. DE 19801. Cert. of Form. filed with DE Sec. of State, 401 Federal St., Dover, NARIUM LLC. Arts of Org filed with Secy. whom process against it may be served. DE addr. of LLC: Corporation Service Notice of Formation of AGENTIC DE 19901. Purpose: all lawful purposes. of State of NY (SSNY) on 6/29/15. Office SSNY shall mail process to the LLC Co., 2711 Centerville Rd., Ste. 400, CONSULTING, LLC. Arts. of Org. filed location: NY County. SSNY designated at the addr. of its princ. office. DE Wilmington, DE 19808. Cert. of Form. with Secy. of State of NY (SSNY) on agent upon whom process may be addr. of LLC: 2711 Centerville Rd., Ste. filed with DE Secy. of State, 401 Notice of Formation of SIROD, LLC. Arts. 6/25/2015. Office location: NY County. served and shall mail copy of process 410, Wilmington, DE 19808. Cert. of Federal St., Dover, DE 19901. Purpose: of Org. filed with Secy. of State of NY SSNY designated agent upon whom against LLC to principal business Form. filed with Jeffrey W. Bullock, Any lawful activity. (SSNY) on 7/16/15. Office location: NY process may be served and shall mail address: 395 Broadway, 14C, New York, DE Secy. of State, John G. Townsend County. SSNY designated as agent copy of process against LLC to: c/o NY 10013. Purpose: any lawful act. Bldg., 401 Federal St., Ste. 4, Dover, Notice of Formation of 246 East 58 LLC. of LLC upon whom process against United States Corporation Agents, Inc., it may be served. SSNY shall mail DE 19901. Purpose: Any lawful activity. Arts. of Org. filed with Secy. of State of 7014 13th Avenue, Suite 202, Brooklyn, Notice of Qualification of Big Spoon process to: 32 W. 132nd St., No. 1, NY, NY (SSNY) on 07/31/15. Office location: NY 11228. Purpose: any lawful act. Industries, LLC. Authority filed with Secy. NY 10037. Purpose: any lawful activity. Notice of Qualification of CAPE POGE NY County. SSNY designated as agent of State of NY (SSNY) on 06/02/15. Office HC SUFFOLK LLC, Arts. of Org. filed MACRO FUND L.P. Appl. for Auth. filed of LLC upon whom process against it location: NY County. LLC formed in Notice of Qualification of DLJ PARTNERS with the SSNY on 06/18/2015. Office with Secy. of State of NY (SSNY) on may be served. SSNY shall mail process Delaware (DE) on 08/01/13. SSNY GROUP II, LLC Appl. for Auth. filed loc: NY County. SSNY has been des- 08/12/15. Office location: NY County. LP to: c/o Smith, Gambrell & Russell, LLP, designated as agent of LLC upon whom with Secy. of State of NY (SSNY) on ignated as agent upon whom process formed in Delaware (DE) on 07/29/15. Attn: Edward L. Schiff, Esq., 1301 process against it may be served. SSNY 08/12/15. Office location: NY County. against the LLC may be served. SSNY Princ. office of LP: 900 Third Ave., Ste. Ave. of the Americas, 21st Fl., NY, NY shall mail process to: c/o eResidentAgent, LLC formed in Delaware (DE) on shall mail process to: Todd Feuerstein, #201-9, NY, NY 10022. SSNY designated as 10019. Purpose: any lawful activities. Inc., 12121 Wilshire Blvd., Ste. 1201, Los 06/25/15. Princ. office of LLC: 590 817 Broadway 5th Fl, NY, NY 10003. agent of LP upon whom process against Angeles, CA 90025. Address to be maintained Madison Ave., 8th Fl., NY, NY 10022. Purpose: Any Lawful Purpose. it may be served. SSNY shall mail process Notice of Formation of XALBER, LLC. in DE: 1013 Centre Rd., Ste. 403S, SSNY designated as agent of LLC upon Wilmington, DE 19805. Arts of Org. filed to Ripple Capital GP LLC at the princ. Arts. of Org. filed with NY Dept. of State whom process against it may be served. office of the LP. Name and addr. of each on 5/28/15. Office location: NY County. Cardel USA, LLC, a domestic LLC, filed with the DE Secy. of State, John G. Townsend SSNY shall mail process to c/o with the SSNY on 4/13/15. Office Bldg., 401 Federal St., Ste. 4, Dover, DE general partner are available from SSNY. Sec. of State designated agent of LLC Corporation Service Co. (CSC), 80 State DE addr. of LP: 2711 Centerville Rd., upon whom process against it may be location: New York County. SSNY is 19901. Purpose: any lawful activities. St., Albany, NY 12207-2543. DE addr. designated as agent upon whom process Ste. 400, Wilmington, DE 19808. Cert. served and shall mail process to the of LLC: c/o CSC, 2711 Centerville of LP filed with Secy. of State, DE, principal business address: c/o Salon against the LLC may be served. SSNY Notice of Formation of 78 Prospect Rd., Ste. 400, Wilmington, DE 19808. shall mail process to The LLC, 250 Park Brooklyn LLC. Arts. of Org. filed Div. of Corps., John G. Townsend Marrow Dyckman Newman & Broudy Cert. of Form. filed with Secy. of State Bldg., 401 Federal St., Ste. 4, Dover, LLP, 292 Madison Ave., 6th Fl., NY, NY Greenwich Ave., NY, NY 10007. with NY Dept. of State on 4/17/15. of DE, Corp. Div., Townsend Bldg., Dover, General purpose. Office location: NY County. Princ. bus. DE 19901. Purpose: Any lawful activity. 10017, Attn: Stuart Newman, Esq. DE 19904. Purpose: Any lawful activity. Purpose: any lawful activity. addr.: 825 3rd Ave., Fl 37, NY, NY C.R. DESIGN LLC Articles of Org. filed 10022. Sec. of State designated agent STIM PRO, LLP Notice of Reg. Filed NY Sec. of State (SSNY) 07/10/2015. of LLC upon whom process against it LIMITED LIABILITY COMPANY Notice of Qualification of 152 West 24 with NY Sec. of State (SSNY) 5/7/2014. Office in NY Co. SSNY desig. agent of may be served and shall mail process Notice of Formation of a Limited Fee LLC. Authority filed with NY Dept. Office in NY County. SSNY is designated LLC upon whom process may be served. to: CT Corporation System, 111 8th Liability Company (LLC) Name: of State on 7/29/15. Office location: NY agent of LLP upon whom process may SSNY shall mail copy of process to Ave., NY, NY 10011, regd. agent LEMONY ONE, LLC Articles of County. LLC formed in DE on 4/8/15. be served. SSNY shall mail copy of 442 W. 57th St, NY, NY 10019, which upon whom process may be served. Organization filed by the Department NY Sec. of State designated agent of process to 65 Bank St., Ste. A, NY, is also the principal business location. Purpose: any lawful activity. of State of New York on: 03/03/2015 LLC upon whom process against it may NY 10014, also the principal business Purpose: Any lawful purpose. Office location: County of New York be served and shall mail process to: Purpose: any and all lawful activities location. Purpose: To practice Law. Notice of Formation of Rolen Music c/o CT Corporation System, 111 8th CLAIRVOYANT DEVELOPMENT L.L.C., Group LLC. Arts. Of Org. filed with Secretary of State of New York Ave., NY, NY 10011. DE address of LLC: NOTICE OF FORMATION OF 40 X Arts. of Org. filed with the SSNY on Secy. Of State of NY (SSNY) on (SSNY) is designated as agent of the c/o Corporation Trust Co., 1209 MANAGER LLC. Arts of Org filed with 06/26/2015. Office loc: NY County. 07/15/2015. Office location: NY LLC upon whom process against it Orange St., Wilmington, DE 19801. Cert. Secy of State of NY (SSNY) on 7/1/15. SSNY has been designated as agent County. Aurora SSNY designated as may be served. SSNY shall mail a of Form. filed with DE Sec. of State, Office location: NY County. SSNY upon whom process against the LLC agent of LLC upon whom process copy of process to: 224 West 35th 401 Federal St., Dover, DE 19901. designated agent upon whom may be served. SSNY shall mail process against it may be served. SSNY shall Street New York, NY 10001 Purpose: all lawful purposes. process may be served and shall mail to: C/O Ganga Mukkavilli, 303 Fifth mail process to the LLC, 2159 First copy of process against LLC to principal Ave, Ste 1205, NY, NY 10016. Purpose: Avenue #2E, New York City, New Notice of Qualification of 2255 Broadway Notice of Qualification of 24-16 QUEENS business address: 66 Pearl St. Ste 405, Any Lawful Purpose. York 10029. Purpose: Any lawful activity. Tenant, L.L.C. Authority filed with NY PLAZA PROPERTY OWNER LLC Appl. NY NY 10004. Purpose: any lawful act. Dept. of State on 6/18/15. Office location: for Auth. filed with Secy. of State of NY Notice of Qualification of Tier Asset Notice of Qualification of 787 Eleventh NY County. Princ. bus. addr.: 1001 (SSNY) on 08/12/15. Office location: NY NOTICE OF FORMATION OF MARK Management LLC. Authority filed with Funding LLC. Authority filed with NY Dept. Pennsylvania Ave. NW, Washington, DC County. LLC formed in Delaware (DE) ZUMWALT LLC. Articles of Secy. of State of NY (SSNY) on 07/16/15. of State on 7/2/15. Office location: NY 20004. LLC formed in DE on 5/14/15. on 08/06/15. Princ. office of LLC: 152 W. Organization filed with the Secretary of Office location: NY County. LLC formed County. Princ. bus. addr.: 500 Stanton NY Sec. of State designated agent of 57th St., 60th Fl., NY, NY 10019. SSNY State of NY (SSNY) on 10/24/13. in Delaware (DE) on 07/16/15. SSNY Christiana Rd., Ops 3/Floor 2, Newark, LLC upon whom process against it designated as agent of LLC upon whom Office location: NEW YORK County. designated as agent of LLC upon whom DE 19713. LLC formed in DE on may be served and shall mail process process against it may be served. SSNY SSNY has been designated as agent process against it may be served. SSNY 6/29/15. NY Sec. of State designated to: c/o CT Corporation System, 111 shall mail process to the LLC at the upon whom process against it may be shall mail process to: 599 Lexington agent of LLC upon whom process 8th Ave., NY, NY 10011, regd. agent princ. office of the LLC. DE addr. of LLC: served. The Post Office address to which Ave., 4th Fl., NY, NY 10022. Address against it may be served and shall mail upon whom process may be served. 2711 Centerville Rd., Ste. 400, Wilmington, the SSNY shall mail a copy of any process to be maintained in DE: c/o Registered process to: CT Corporation System, DE addr. of LLC: c/o The Corporation DE 19808. Cert. of Form. filed with DE against the LLC served upon him/her Agent Solutions, Inc., 1679 S. Dupont 111 8th Ave., NY, NY 10011. DE addr. Trust Co., 1209 Orange St., Wilmington, Secy. of State, Div. of Corps., John is: 215 E 15TH ST, NY NY 10003 The Hwy., Ste. 100, Dover, DE 19901. Arts of LLC: 1209 Orange St., Wilmington, DE 19801. Cert. of Form. filed with DE G. Townsend Bldg., 401 Federal St., principal business address of the LLC of Org. filed with the DE Secy. of DE 19801. Cert. of Form. filed with DE Sec. of State, 401 Federal St., Dover, Ste. 4, Dover, DE 19901. Purpose: is: 215 E 15TH ST, NY, NY 10003 State, 401 Federal St., Dover, DE Sec. of State, 401 Federal St., Dover, DE 19901. Purpose: all lawful purposes. Any lawful activity. Purpose: any lawful act or activity. 19903. Purpose: any lawful activities. DE 19901. Purpose: all lawful purposes.
40 | Crain’s New York Business | September 7, 2015 THURSDAY, SEPTEMBER 17, 2015 Cipriani 42nd Street 12:00 P.M. – 2:00 P.M. 110 East 42nd Street
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Full page doc IN CN.indd 1 9/3/2015 10:30:38 AM 20150907-NEWS--0042-NAT-CCI-CN_-- 9/4/2015 12:11 PM Page 1
IN THE BOROUGHS BROOKLYN Senior service
Continued from Page 4 10-year-old Myrtle Avenue BID. walking tours to check out architec- “Seniors told us that information- ture and newer businesses along the sharing is an issue,so we’ve come up strip, take advantage of discounts at with new ways to find and reach Greene-Ville Garden and Brooklyn people with information that’s not Sweet Spot, and solely electronic.” qualify for free 20 delivery services Sharing information NUMBER of from area phar- Many seniors applaud the ef- VALERIE BROOKS, an area blocks in Myrtle macies and su- forts and say they’d like to see more Avenue Business resident of 40 years, recently Improvement permarkets. The businesses join. took a yoga course for seniors District new effort— “We worked for years and years as part of the Age-Friendly under the banner to build up the neighborhood, and Myrtle Avenue effort. of Age-Friendly we’ve supported everybody [with Myrtle Avenue, our patronage],” said Ms. Brooks, NUMBER6K of residents ages 55 which kicked off an area resident of 40 years who on and over who in July—comes a recent morning was handing out were living in the after years of sur- pamphlets. “It’s nice to get some- area’s 11205 ZIP veys, meetings thing back in return.” code as of the last census and research or- The Myrtle Avenue initiative is chestrated by the part of a larger Age-Friendly NYC BID to lay the initiative launched by the New York 20% needed ground- Academy of Medicine seven years POPULATION work. ago. It aims to make the city more SHARE of In July, with livable for its increasing number of neighborhood seniors the help of a seniors. Three years ago, it began
$40,000 grant working on pilot programs with buck ennis from the New BIDs in East Harlem and the York Community Trust, the BID Upper West Side. Last year, the developments along the avenue. that catering to that segment not delivery go down well, some seniors printed and distributed 10,000 group expanded the effort to Clin- What’s more, their approximately only pays them commercial divi- say they’d really like to see better copies of a Senior Resource Guide. ton Hill. 20% population share is shrinking as dends, it also comes at little addi- transportation in an area with few It includes a map showing business- “Sometimes older people re- new families—eager to raise children tional fuss or cost. subway connections and infrequent es with services designed specifical- quire citywide change, and some- in the borough and to avoid pricier buses. Joyce Stickney, a 70- ly for seniors, many of whom lack times more localized approaches climes of the likes of Williamsburg ‘We value all customers’ something retiree who lives on St. the skills to turn where younger res- are needed,” said Lindsay Gold- and Park Slope—have flocked to For example, Corkscrew Wines James Place, said she often waits idents do for such information: on- man, deputy director for aging at Clinton Hill for its affordability, Brooklyn, at 489 Myrtle Ave., re- nearly 30 minutes for the B52 so she line. The BID has also rolled out a the academy,which is helping bring growing restaurant/ retail scene and cently began hosting tastings geared can attend a water-aerobics class at post office on wheels on the first about a bit of both. proximity to the 30-acre Fort Greene toward seniors.Owner Karin Torres the Bedford-Stuyvesant YMCA a Monday of each month to supple- The odd thing about the choice Park. The neighborhood, which also admits the difference is not so much dozen blocks southeast. She would ment the old brick-and-mortar ver- of Clinton Hill, however, is that the is home to the Pratt Institute and its the wines being sipped, though also like to see more health care op- sion, which moved several blocks number of older residents there is 3,913 students (average age: 22), has there are a few more classics on of- tions, including a hospital. east in February. small and even declining in relative also become trendier and more up- fer, as it is the music—which is “It’s nice to talk about wine tast- “You see older adults all the time terms.As of the most recent census, scale in recent years. turned down a few notches. ings and things like that, but how on the avenue, the same faces going the area’s ZIP code of 11205 had a As many in Clinton Hill see “I don’t think seniors are all that good are things if you get really eld- to the same businesses, and that population of 35,000. Of those, things, though, older residents are different from my other customers,” erly and get incapacitated or ill?”she resonated,” said Meredith Phillips 6,000 were 55 and over—the bulk integral to the area’s diversity. And she said. “We value all customers.” said.“It’s a whole other issue being a Almeida, executive director of the of them living in five large housing happily,business owners are finding While special discounts and free senior.” Ⅲ
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42 | Crain’s New York Business | September 7, 2015 20150907-NEWS--0043-NAT-CCI-CN_-- 9/4/2015 6:24 PM Page 1
hungry consumers. That’s why re- newbies with larger existing retail- Delivery startups vie for food pie cent announcements of impending ers, such as Costco or Walmart. delivery services from Starbucks The crowded market has already and Dunkin’ Donuts raised some seen some early failures. Local play- Continued from Page 4 more upstart delivery companies? eyebrows among those who doubt er Mealku, which started selling its West Coast players Munchery, After all, GrubHub-owned Seam- their coffee will arrive hot. own meals under the Made brand Chef ’d and DoorDash angling for a less and San Francisco-based Post- “Food-service companies enter- three years ago, is no longer answer- piece of the $50 billion local food mates already have most of the de- ing the game need to be aware of ing its phone or emails. industry. livery market cornered. Experts their promises and the quality of “You can’t have 50 different plat- Brands have rushed to distinguish aren’t convinced. their food,” said Julia Gallo-Torres, forms where people can all order themselves: food by text, lunches for “In New York, you’ve got a big, a senior food-service analyst with similar types of foods,” said Mike meetings, cooking kits, fully made dense, busy population that’s look- Chicago-based market-research Dempsey, a research analyst at CB meals.Some are delivery services that ing at time value,” said Robyn Met- firm Mintel. “There are certain Insights, who expects a shakeout in cook their own food; others pride calfe,director of the Food Lab at the foods that don’t travel well—don’t the next two years. “It doesn’t make themselves on partnering only with a University of Texas at Austin. even bother.It’s not worth it for your sense to the consumer.” select handful of restaurants. “What you don’t want to see is 1,000 brand to have to take a hit. One of Experts say that the novelty of little companies all on their bicycles the ways to protect the brand is to ready-to-cook meal sites like Blue Different models or in their cute little cars—that’s not keep your online-delivery quality Apron and Plated could wane as The result is transformative for an improvement.” the best it can be.” consumers learn to cook on their convenience-craving New York- Food delivery is relatively easy to own and gain more confidence in ers: Busy office workers now have start in New York, where consumers Repeat usage the kitchen. In addition, the heavy a cornucopia of choices for desk- aren’t hugely brand-loyal and are To get its delivery method down, amount of packaging, sustainable or side or front-door delivery—not more eager to try new ventures.Hav- five-month-old Maple, which is not, could be a turnoff. Matt only for standards like pad Thai ing a brick-and-mortar presence isn’t backed by Momofuku chef David Salzberg, Blue Apron’s co-founder and pizza, but also for hard-to- necessary, so brands avoid paying buck ennis Chang, tested 200 materials for its and chief executive, disagrees. transport items like ice cream and high rents for ground-floor space. containers. The company delivers “We are confident that Blue broth in a jar. And there are couriers aplenty. lunches and dinners it makes itself. Apron is making a profound differ- Most of these In 2012, Nick Taranto co- More bikes and It finally settled on biodegradable ence that extends far beyond any companies are founded the meal-kit service Plated sugarcane to keep its empanadas hot short-term trends in the industry,” venture-funded $2B cute little cars? and its salmon fresh. VALUATION of in his West 14th Street kitchen, he said, noting that the company (Kitchen Stadi- meal-kit company where he packaged salmon and basil ‘That’s not an Most startups keep mum on now ships 3 million meals each um is in talks Blue Apron and hand-delivered the $12 boxes by sales figures, citing huge growth month nationwide. with investors walking door-to-door. Now the improvement’ rates (Plated’s revenue jumped Maple, meanwhile, is tempering now), and a few company has 100 employees, a more than 400% in 2014,for exam- its growth. One season in, and it’s already have 400+% 12,000-square-foot headquarters ple), but are reluctant to offer any still only serving customers below INCREASE in huge valuations Plated’s revenue and four national distribution sites— numbers.Experts say few,if any,are Chambers Street, according to (three-year-old in 2014 one of which is in the South Bronx. profitable,and they are trying to at- Chief Executive Caleb Merkl. meal-kit com- “People are hungry—they need tract as much funding as possible in “There are a lot of businesses and pany Blue food and they need better solutions keep prices down by buying whole- order to scale up. Most of these de- industries that look similar from the Apron is valued at $2 billion). One than they have today,” Mr. Taranto sale from restaurants.He pays his 30 livered meals are small-ticket items outside,but the reality is,each makes newcomer, mepNYC, which prom- said. deliverymen about double the $8.75 costing between $8 and $15.Those different decisions around what to ises to save users time by prechop- Kitchen Stadium includes couri- minimum wage. prices encourage repeat usage—up prioritize,”he said.“Those decisions ping and measuring its ingredients, er prices and tips in an item’s cost. “We’ll always be about discovery to twice daily—a business model lead to sustainability and success— has launched a Kickstarter campaign Mr. Amin, who raised $500,000 and less about delivery,” he said. that is attractive to investors. or not—in the long haul.” Ⅲ to raise enough money to enter the from friends and family to start his “Delivery is a byproduct.” “The food business is not a high- market later this year. business and expects to reach 1,000 Of course, there are risks. Empty margin business,”said Ms.Metcalfe. LISTEN to a discussion at Yet do New Yorkers really need daily orders by year’s end, tries to promises can be a deal-breaker for She expects consolidation of some CrainsNewYork.com/podcasts
TAXI MEDALLIONS once fetched Taxi woes drive lenders to edge $1 million or more. But none has sold since February, when two went for Continued from Page 4 stable, but now they’re falling be- New York Taxi Workers Alliance. $700,000 each. dependent on a single industry: In cause of competition from Uber and As prices fall, borrowers are rap- 1998, Congress moved to limit others like it. The most recent idly falling behind on their loans. credit unions’ business-lending ac- medallion sale, six months ago, Melrose said just $32,000 worth of tivities, but then-Sen. Alfonse fetched $700,000, according to Taxi its taxi loans were delinquent at the D’Amato carved out an exception & Limousine Commission data. start of January 2014; the figure is for a handful of credit unions spe- Medallions went for $1.1 million as now $206 million, plus an approxi- cializing in taxi medallions. recently as 2013. mately equal amount in troubled “There is big fear among medal- debt restructurings.The bank’s cush- Safe no longer lion owners that prices will go even ion to absorb loan losses is $420 mil-
Taxi lending was a great business lower, so no one is buying and no lion,of which $40 million is a reserve buck ennis for decades because medallion bank will provide a loan,”said Javaid for currently expected losses, plus an prices were nearly always rising or Tariq, a senior staff member at the additional $380 million in capital to union feeling the heat.Three others a combined 35,000 members—but cover further potential losses. have joined in its suit seeking to halt one of the limits to their cooperative That cushion could soon prove Uber—Lomto Credit Union, structure is they aren’t allowed to HEAVY IN METAL inadequate because another surge in which has half its loans in taxi raise capital from members when delinquencies appears to loom. medallions, Progressive Credit they need it. The only way to build A whopping 78% of Melrose Credit Union’s $2 billion loan portfolio is in taxi Melrose said in its letter to the city’s Union and Montauk Credit Union. reserves is by retaining earnings. medallions, and about a third of those loans, totaling $400 million, are chief lawyer late last month that 471 Taxi medallions account for 30% of If regulators determine the cred- delinquent or troubled. of its taxi loans will mature in the Montauk’s loan portfolio. The it unions can’t afford to absorb their next six months, and if borrowers Manhattan-based lender reported taxi-loan losses, they could force can’t make $212 million in balloon nearly $17 million in overdue non- them to merge with healthier insti- payments, the credit union may real-estate loans as of June 30 but tutions. If no suitable partners can Performing Other loans medallion loans have to foreclose and sell the medal- only $24 million in capital and loan- be found, the National Credit
22% lions for whatever it can. loss reserves. Union Administration could take Montauk didn’t respond to a call, over,fire the management and try to Trouble abounds and neither Lomto nor Progressive nurse them back to health. The low prices that medallions would comment. The New York “Melrose and others like it had 53% would command if a slew of them State Department of Financial the misfortune of lending heavily to flooded the marketplace while Uber Services said it doesn’t comment on an industry that got disrupted,” said and smaller rivals like Lyft, Via and particular institutions. Keith Leggett, an economist who 25% Gett gain market share and poach Credit unions are nonprofits that tracks credit unions. “This is the Ⅲ Delinquent drivers could trigger a write-down often offer its members lower loan result.” or troubled of the value of Melrose’s remaining rates than conventional banks do. medallion loans medallion loans. They’re popular—the four credit LISTEN to a discussion at Sources: Melrose Credit Union, National Credit Union Administration Melrose isn’t the only credit unions seeking relief from Uber have CrainsNewYork.com/podcasts
September 7, 2015 | Crain’s New York Business | 43 20150907-NEWS--0044-NAT-CCI-CN_-- 9/4/2015 12:47 PM Page 1
BUSINESS 17% Portion of NYC firms planning to increase worker pay in the next six months PEOPLE Source: Institute for Supply Management-New York
EXECUTIVE MOVES
LittleThings.com: Gretchen Tibbits,47, joined the women’s lifestyle startup as chief operating officer. She was previously vice president, chief operating officer and chief financial officer at Maxim Inc. Area 23: Noriko Yokoi, 46, joined the full-service health care communications agency as executive vice president and group strategic director in the planning department. She was previously executive vice president and director of customer experience in Health4Brands’ strategic planning department. Beacon Health Options: Jorge Petit, M.D., 48, joined the health improvement company as regional senior vice president for its New York market. He was previously president at Quality Healthcare Solutions Group, which he founded. MediaBrix: Sandy Carvalho, 34, joined the mobile advertising solutions firm as vice president of marketing. She was previously marketing operations director at Undertone. CurePSP: Alex Klein, 41, joined the nonprofit advocacy organization as vice LET US SPRAY: president of Nicole Levine took every cleaning job scientific affairs. He she could find before was previously she started her own scientific officer at successful company. the Project Management Agency of the German
buck ennis Aerospace Center. Kensington Vanguard National Land GOTHAM GIGS Services: Robert Brady, 44, joined the national title insurance and settlement agency as vice president of business development. He was previously an account executive at Ambassador Abstract. Andaz 5th Avenue: April Renee Storms, Her business is cleaning up 42, was promoted to director of sales at the boutique hotel in midtown. She was previously director of transient and agency sales at Andaz Wall Tidying offices leads to an international enterprise Street, Andaz 5th Avenue and the Grand Hyatt New York. It took 11 years, but Nicole Levine eventually was enough to make my rent and send my kids to NYMetroParents: Michael Kress, 42, ‘I feel like joined Davler Media Group’s went from cleaning law offices and furniture private school.” ¶ Following a citywide outbreak publisher of print and online media as I am part stores for extra cash to running her own award- of bedbugs in 2005, Ms. Levine worked with editorial director. He was previously executive editor at Meredith’s winning manufacturing business. ¶ “Because I’m local entomologists to develop her own pest- Parents.com. of the a hustler,” she said. “If you’ve never lived in eradication solution, called Bed Bug 911, and Yieldbot: Joel Hall, 35, joined the American poverty you can’t understand what a motivation it expanded into extermination. She also sells her marketing is to not want to go back.” ¶ Ms. Levine, 50, own line of cleaning products worldwide and has technology Dream’ moved to Brooklyn from Israel in 1985 and cleaning contracts with the Javits Center, the company as vice president of worked as a grade-school teacher.To afford the New York Police Department and the city’s product. He was rent on her Canarsie apartment, the single Housing Authority.The East Midwood, previously director of product mother of two children—who now has three— Brooklyn-based company employs more than management at Marin Software. took every cleaning job she could find, often 100 people and generated over $4 million in sales Colliers International: Nick Chin, 28, joined as an associate director in the working seven nights a week. After eight months, last year. ¶ In May, Ms. Levine, who exports her financial analytics group. He was she gathered enough of a clientele to hire her own products to Asia, Africa, Australia and the previously a financial analyst at staff, and she soon quit teaching. ¶ “When I Middle East, received a 2015 U.S. Small BlackRock. Sam Einhorn, 27, joined as an started getting alerts on my beeper in the middle Business Administration Exporter of the Year associate. He was previously a of class, I knew I could make a business out of award. ¶ “I feel like I am part of the American member of Columbia Records’ marketing department. this,” said Ms. Levine, who founded Home Clean Dream,” she said. “To think I began as the Jewish Gary Shukhat, 36, joined as an Home in 1996. “The money from cleaning alone cleaning lady.” —danni santana associate. He was previously a senior
44 | Crain’s New York Business | September 7, 2015 20150907-NEWS--0045-NAT-CCI-CN_-- 9/4/2015 12:13 PM Page 1
SOURCE
trade analyst at KeyBanc Capital BREAKFAST: TARA WALPERT LEVY Markets. Global Strategy Group: Dana Yeganian, Interview by Matthew Flamm 42, joined the public affairs, communications and research firm as senior vice president. She was previously executive vice president and managing director for client services at Capstrat. YouTube’s chief cable cord-cutter Joseph Shields, 44, joined as vice president. He was previously chief executive of Salvus PSM, which he founded. as very good. Francis Cauffman: or years, the television tisers and made a number of think two survived. Carol Karasek, 66, industry has been the changes to how we sold YouTube to The quality has continued to im- joined the architecture undisputed champion make it easier for them. prove substantially over the past You were using information from cable firm as principal, of advertising- couple of years. The expectation boxes so you could fit the commercials science and supported media, How did you make it easier? that everything that exists in online to the audience—which is what online technology. She was Fsomehow avoiding the pain and Advertisers were saying to us,“OK, video would be or should be video sites do. Why was that so hard? previously senior vice suffering the digital transition has we’re buying into the fact that peo- broadcast-quality fundamentally The relationship between the cable president at Cannon inflicted on nearly every other me- ple are watching on your platform. has changed. The things that operators and the television net- Design. New York Road Runners dia business. But that immunity We’re even buying into the fact that worked on broadcast don’t neces- works was out of our control. Tar- : James Grooms, they seem to have more passion and geted advertising requires the cable 48, was promoted to senior vice seems to be ending: TV ratings sarily work on YouTube and vice president and legal and general counsel have been on a steady decline as more connection with the creators versa. It should be about the quality operator to partner with a television at the organization. He was previously some viewers have cut the cable- on your platform than with almost of the connection between the cre- network in order to enable the pass- vice president and legal and general television cord and others are [anyone else in media]. But we’re ator and the fan, and the quality of through of the data.There are busi- counsel. spending more time watching Net- lost in the mass of content.We need the content they’re delivering, and ness rules about that in- Jim Heim, 39, was promoted to senior flix, YouTube or Hulu on their help.” So we launched Google Pre- not about [the production values]. formation. That was vice president of event development and Smart TVs or mobile devices. ferred,which is the top 5% of chan- a big obstacle and, production and technical director of the In order to follow those eyeballs, nels on the platform. I’m not talking about the production candidly,it still is. TCS New York City Marathon. He was advertisers are stepping up their in- quality. The writing is bad. Online doesn’t previously vice president of event You just cut your own cable-television Ⅲ development and operations. vestment in digital video outlets. I watch a lot of scripted televi- have that. cord, in a home with a sports-loving Bari Greenfield, 29, was promoted to vice Tara Walpert Levy, who courts big sion. It’s a different medium. president of strategy, planning and advertisers and agencies for husband and two small children. Several of our creators now organization operations. She was YouTube and its parent company, If you had told me I was going to do have, in addition to YouTube, previously director of strategy and Google,is working to speed up that that even 12 months ago, I would a variety of different deals, planning. shift in investment. have said, “No way.” But we’re many with TV.This format Michael Schnall, 40, joined as vice Ms. Levy, 41, spent watching everything on- is working. Whether you president of community engagement six years with TV WHERE line. And that’s one of or I are accustomed to it is a initiatives. He was previously Staten advertising-targeting pi- the things that have different question. Island chief of staff at NYC Parks. THEY Rubenstein Public Relations: Christian oneer Visible World be- moved this year’s televi- Rizzo, 33, joined as associate vice fore joining Google in DINED: sion upfront.There are a You started out as a McKinsey president in the agency’s real estate 2011. A Crain’s 40 Under LA PLACE lot of stories like [mine] consultant. How did you go from the division. He was previously publicity 40 honoree that same The cafeteria and a lot of quantitative consulting business to the coordinator in Robert A.M. Stern year,she is now managing on the 11th floor data that says if you’re an “advanced TV” world of interactive, Architects’ external communications of Google’s multiplatform video? director of Americas New York advertiser buying for the department. agency solutions. networks for [the next] In the early 2000s the ad- Wellington Hotel: headquarters at Rumi Bhuiyan, 48, was 111 Eighth Ave. 12 to 15 months, you vanced TV space was just promoted to general manager. He was This year, advertisers are previously assistant general manager. need to anticipate not emerging, and I thought expected to shift a chunk of AMBIENCE: McKinsey wasn’t paying Goldman Copeland Associates: Dan Simple but only what’s already hap- Colombini, 33, was promoted to principal their “upfront” commitments comfortable, with pened, but what the enough attention to it. at the engineering design and consulting for next season from the great views world is going to look So I went to a couple of television networks to digital firm. He was previously head of the WHAT THEY ATE: like nine months from conferences for advanced plumbing and fire protection outlets. Why is this Ⅲ Chocolate now. TV. I fell in love with that department. happening? croissants [audience targeting] busi- John McBride, 50, was promoted to Advertising dollars have Ⅲ Mini-muffins And you didn’t do this ness, and the leadership principal. He was previously department always followed con- Ⅲ Fresh berries so you could say to of Visible World said, head of electrical engineering. Ⅲ advertisers, “Hey, I’m a Eric Mitchell, 45, was promoted to sumer attention and con- Coffee and iced “You should come mom, and I’ve cut the cable principal. He was previously department sumer love, and both of tea work for us.” It was head of mechanical engineering. those are moving increas- PRICE: On the cord, too”? an amazing Kevin Kemp, 54, was promoted to senior ingly to a totally different house Honestly, it was my hus- learning experi- associate. He was previously an associate. set of providers and plat- band who provoked the ence. There Dan Galarza, 32, was promoted to forms. YouTube alone reaches move. I watch a lot of traditional were probably associate. He was previously a design more 18- to 49-year-olds just on content, but I watch it on online 50 startups engineer and project manager. mobile than any cable-television platforms. Sports had been one of in the UHY: Mark Witte, 39, network in the U.S. does on its tra- the last holdouts, but now a lot of space, of was promoted to principal at the CPA ditional platform. That is a mas- the sports he watches—baseball in which firm. He was sive, massive shift. particular—are on so many plat- I previously senior forms.And he was like,“So,why are manager. But YouTube has been popular for a we holding onto this, now that I’m Durst Organization: while. Why are the dollars moving now? watching MLB online?” Ilana Ettinger,30, Consumers have always been ahead joined the real estate of advertisers in every single plat- I realize I’m in the wrong firm as associate corporate counsel. She form shift ever. In terms of adver- demographic, but a lot buck ennis was previously product manager of real of shows on estate at Kira. tisers catching up, which started YouTube TerraCRG: John Bataille, 37, joined the about two years ago,one reason was commercial real estate brokerage and acknowledgment of the consumer don’t advisory firm as an investment sales senior trend.But we also listened to adver- strike me associate. He was previously a licensed real estate salesperson at the Corcoran Group. —carly apar PLAY/LIST People, places and things that make Tara Walpert Levy tick EXECUTIVE PROMOTIONS WATCHING: very funny,” Ms. Levy said. “We also app. “They have conversations read a lot of beach books as well: Ken The fastest way to get an announcement into Traditional television like Madame like theater.” Book of Mormon and about the ads.” Follett, James Patterson.” Crain’s is to submit online. Fill out the form Secretary and The Blacklist; Wicked are favorites. at www.crainsnewyork.com/section/ executive_moves. The Executive Moves column crossovers to online video such as The LAST BOOK READ: FAVORITE NYC SPOT: is also available online. Tonight Show ; and things on YouTube WHAT THE TWINS, AGE 5, WATCH: “Leading With the Heart [by Duke Joe’s Pizza, on Carmine Street in like “Convos With My 2-Year-Old.” “It’s PBS on Netflix and the YouTube Kids basketball coach Mike Krzyzewski]. I Greenwich Village
September 7, 2015 | Crain’s New York Business | 45 20150907-NEWS--0046-NAT-CCI-CN_-- 9/4/201512:14PMPage1
photos: douglas elliman hampton classic Bridgehampton, L.I. jumping eventin show- lunch atthe Elliman Elliman, atthe global marketsatDouglas senior vicepresidentof and Development Marketing, Douglas Elliman president andCEOof , DEFRANCA SUSAN 46 SNAPS the benefit for the foundation. forthe benefit the JEFFGREENE CancerFoundationhost developerandProstate real estate New YorkFormer Gov. DAVID PATERSON | tion hasgivenaway$615millionto2,000differentresearchprojects. in 1993byformerfinancierMichaelMilken,whosurvivedthedisease.Sinceitsinception,founda- were amongtheperformersatProstateCancerFoundationgalaAug.29.Thenonprofitwasfounded Grammy winnersNatalieColeandDavidFoster, alongwithAmericanIdol RICHARD JORDAN, Crain’s New York Business | ,2015 7, September , MEI SZEGREENE and herhusband, See more of this week’sSnaps See moreofthis , at MALONEY U.S. Rep. DOTTIE HERMAN Douglas EllimanCEO JOHN CATSIMATIDIS, Billionaire businessman Show onAug.30. Hampton ClassicHorse CAROLYN at the and online atCrainsNewYork.com/galleries. Southampton, L.I.,home. Southampton, at Audrey Gruss’ onAug.8,held tea party and MARGO NEDERLANDER , HAMMOND STUBGEN Philanthropists CAROL MACK winner RubenStuddard, DANA at the million. arecord$4 fete,whichraised of DujourMedia,atthe NATALIE COLEand gala performer Actress Water Mill,L.I. Museumin Art fundraiser, atthe Parrish host, heldatthe CancerFoundationgala andProstate Pharmaceuticals RAHR Foundation, andSTEWART Cancer Prostate MICHAEL MILKEN,founderofthe , Prostate CancerFoundation MAPLES,Prostate MARLA fall luncheon. foundation’s the to kickoff MORTIMER philanthropist Research Foundation,and Hope forDepression GRUSS, founderofthe , LEFRAK Philanthropist , former owner ofKinray , former JASON BINN,founder AUDREY at ateaparty SUSAN KAREN
photos: ean zanni/patrick mcmullan photos: johnny nunez/wireimage.com 20150907-NEWS--0047-NAT-CCI-CN_-- 9/4/2015 12:14 PM Page 1
FOR THE RECORD
p.m., Monday through Friday at the RETAIL ● BlackRock Inc. (BLK) Revenue Division, 830 Fifth Ave., ● Brightpoint Health signed a 20-year Laurence D. Fink, chairman and chief ABOUT THIS SECTION Room 407. To make inquiries, contact lease for 16,000 square feet at Triangle executive, exercised options on 154,351 FOR THE RECORD is a weekly listing of information from the public record Jeremy Holmes at (212) 360-3455 or Plaza Hub. The nonprofit provider of shares of common stock at $167.76 per that can help businesspeople in the New York area find opportunities, [email protected]. medical care and services will occupy share between July 29 and July 30, in a space on the second floor of the 88,000- transaction worth $25,893,924. On the potential new clients and updates on competitors. ● Housing Authority square-foot multiuse complex in the same days, he sold 154,351 shares of To ask questions or get more information on this section, contact Seeks requests for proposals by 2 p.m. South Bronx. The tenant and the common stock at prices ranging from Crain’s research department at [email protected]. on Sept. 18 for a qualified independent landlord, Triangle Equities, were $337.09 to $340.56 per share, in a certified public accounting firm to represented by Peter Botsaris of Botsaris transaction worth $52,353,884. He now provide a single audit of the entire Morris Realty Group. The asking rent directly holds 1,246,930 shares. operations of NYCHA for the year was not disclosed. NEW IN TOWN liabilities of $1,000,001 to $10 million. ending Dec. 31, 2015. Nonelectronic ● American Express Co. (AXP) RFP documents will be subject to a $25 ● Kings County Distillery signed a 12- Stephen J. Squeri, vice chairman, Companies that would like to have details ● Bridgeport Associates nonrefundable fee in the form of a year sublease for 9,000 square feet at 173 exercised options on 229,621 shares of of openings published should submit 225 Woodbine St., Brooklyn money order or certified check payable Cook St. in Brooklyn. The tenant was common stock at $34.84 per share on descriptions following this format to cnyb- Filed for Chapter 7 bankruptcy on Aug. to NYCHA. Documents can be picked represented by Vincent Lopez and July 30, in a transaction worth [email protected], with “New 6. The filing cites estimated assets of up at 90 Church St., sixth floor. To Jacques Wadler of Kalmon Dolgin $7,999,996. On the same day, he sold in Town” in the subject line. $100,001 to $500,000 and estimated make inquiries, contact Meddy Affiliates. The master tenant, Doe Fund, 219,474 shares of common stock at $76 liabilities of $100,001 to $500,000. Ghabaee at (212) 306-4539 or was represented by Denham Wolf ’s per share, in a transaction worth ● By Chloe [email protected]. Lauren Davis and Stephen Powers. $16,680,024. He now directly holds 185 Bleecker St. ● GFN Inc. There was no landlord broker. The 183,743 shares. The vegan- and “plant-based” restaurant 500 Old Country Road, asking rent was $16 per square foot. opened in the West Village. It offers a Garden City, L.I. REAL ESTATE DEALS ● Public Service Enterprise seasonal menu featuring healthy options Filed for Chapter 7 bankruptcy on July ● DaVita Dialysis Center signed a 20- Group Inc. (PEG) such as salads, soups, sandwiches, cold- 29. The filing cites estimated assets of Companies that would like to have details year lease for 8,900 square feet at Triangle Caroline D. Dorsa, chief financial officer pressed juices, air-baked fries, vegan ice $0 to $50,000 and estimated liabilities of their recent transactions appear in these Plaza Hub in the South Bronx.The and executive vice president, exercised cream, and macaroni and cheese— of $1,000,001 to $10 million. The listings should email descriptions following dialysis center will occupy space on the options on 127,400 shares of common with sweet potato subbing for the creditors with the largest unsecured this format to cnyb-research@crains ground floor of the 88,000-square-foot, stock at prices ranging from $30.18 to cheese. claims are Bradley King, owed newyork.com, with “Real estate multiuse complex.The tenant was $33.49 per share between Aug. 4 and $845,000; ERA Two, owed $350,000; transaction” in the subject line, or enter represented by DTZ.The landlord, Aug. 5, in a transaction worth ● La Pecora Bianca and Gisele R. King Revocable Trust, them online at crainsnewyork.com/ Triangle Equities, was represented by $4,064,385. On the same days, she sold 1113 Broadway owed $350,000. submitadeal. Deals are listed in order of Peter Botsaris of Botsaris Morris Realty 127,400 shares of common stock at The casual Italian restaurant (whose square footage. Group.The asking rent was not disclosed. prices ranging from $41 to $41.26 per name translates to “the white sheep”) ● Knowledge Strategy Solutions share, in a transaction worth $5,238,158. opened near Madison Square Park in 161 Grove St., Tarrytown, N.Y. COMMERCIAL She now directly holds 110,995 shares. NoMad. The menu features homemade Filed for Chapter 11 bankruptcy on ● Silver Suites Offices signed a lease for STOCK TRANSACTIONS pastas made with local and organic Aug. 3. The filing cites estimated assets 44,000 square feet at 4 World Trade ● Exlservice Holdings Inc. (EXLS) flours, as well as antipasti and more. of $100,001 to $500,000 and estimated Center. The prebuilt-executive-offices Following are recent insider transactions at Rohit Kapoor, vice chairman and chief liabilities of $100,001 to $500,000. The company will occupy space on the 29th New York’s largest publicly held companies executive, sold 55,481 shares of common ● Tempura Matsui creditors with the largest unsecured floor, expanding from its location at 7 filed with the Securities and Exchange stock at prices ranging from $38 to 222 E. 39th St. claims are Cliff Berger, owed $8,000; A. World Trade Center. The deal was done Commission by executives and major $38.95 per share between July 30 and Tempura master chef Masao Matsu Kershaw P.C.,owed $4,602; and in-house by Silverstein Properties’ shareholders. Listings are in order of Aug. 3, in a transaction worth opened a midtown restaurant American Express, owed $1,900.42. Jeremy Moss. The asking rent was not transaction value.The information was $2,129,576. He now directly holds highlighting a 10-course tempura disclosed. obtained from Thomson Reuters. 1,086,240 shares. Ⅲ tasting menu for 19 diners each night. It ● Parrilla Grill Restaurant Inc. provides a series of small plates, such as 3379 Broadway Also at 4 World Trade Center, public shrimp, seasonal seafood and vegetables, Filed for Chapter 11 bankruptcy on relations and communications company fried in a homemade oil blend. Japanese Aug. 8. The filing cites estimated assets PadillaCRT signed a 15-year lease for DEALS ROUNDUP wines and sakes also are available. of $0 to $50,000 and estimated liabilities 14,639 square feet on the 48th floor. The of $100,001 to $500,000. tenant was represented by Amanda TRANSACTION SIZE Kinney and Mark Maltz of David & TARGET/SELLERS (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE COMPANY MOVES ● Realty & Services Group Inc. Gilbert. The landlord, Silverstein Coyote Logistics/ $1,800.0 United Parcel Service Inc. SB M&A 5308 13th Ave., Brooklyn Properties, was represented by Ryan Warburg Pincus (Manhattan) Companies that would like to have details Filed for Chapter 11 bankruptcy on Knutson of Skadden Arps Slate Merge Healthcare Inc./ $962.3 International Business Machines SB M&A of recent moves published should submit Aug. 6. The filing cites estimated assets Meagher & Flom. The asking rent was Guggenheim Partners Investment Corp. (Westchester) descriptions following this format to cnyb- of $1,000,001 to $10 million and not disclosed. Management; Prescott Group [email protected], with estimated liabilities of $1,000,001 to Capital Management; “Company Moves” in the subject line. $10 million. ● Publicolor signed a 10-year lease for Verger Capital Management 6,850 square feet at 20 W. 36th St. The AR Global Investments/ $867.8 Apollo Global Management SB M&A ● Blink Fitness ● Super Stardust nonprofit organization is relocating its AR Capital (Manhattan) (Manhattan) (60%) 1490 Macombs Ave., Bronx 261 Fifth Ave. headquarters to the entire ninth floor of 1010data Inc. (Manhattan)/ $500.0 Advance Communication Corp. SB M&A The gym opened its fifth Bronx Filed for Chapter 7 bankruptcy on July the 12-story, 100,000-square-foot office Norwest Venture Partners location. The 16,000-square-foot facility 31. The filing cites estimated assets of $0 building. The tenant was represented by Metro Bancorp Inc./ $463.5 F.N.B. Corp. SB M&A is open until 11 p.m. on weekdays. to $500,000 and estimated liabilities of Dmitry Levkov of Colliers Basswood Capital Management Memberships start at $15 per month. $500,001 to $1 million. The creditors International. The landlord, the Rosen (Manhattan); Castine Capital with the largest unsecured claims are Group, was represented by Michael Management; Dimensional ● Juice Generation DD Jones Transfer & Warehouse Co., Moorin of Newmark Grubb Knight Fund Advisors; Fidelity 101 Maiden Lane owed $925; Southeastern Freight Lines, Frank. The asking rent was not Management & Research Co.; The juice and smoothie chain opened its owed $803; and World Distribution disclosed. PL Capital Advisors; Banc Funds Co.; flagship store in the financial district. Services, owed $780. Wellington Management Group The chain’s 15th location is on the ● Staten Island Performing Provider ground floor of one of TF Cornerstone’s System signed a five-year lease for 6,042 Foresight Biotherapeutics Inc. $300.0 Shire plc SB M&A (Manhattan)/not disclosed two luxury residential buildings, jointly GOVERNMENT CONTRACT square feet at 1 Edgewater Plaza. The known as 2 Gold St. The new location OPPORTUNITIES joint venture between Staten Island Red Bluff Resources Holdings/ $300.0 Pine Brook Road Partners (Manhattan) GCI offers fresh and raw juices, custom University Medical Center and not disclosed millwork and chalk murals designed by Following are selected contract Richmond University Medical Center Polyvore Inc./ $230.0 Yahoo Inc. SB M&A local artists, and indoor and outdoor opportunities recently announced by New will occupy space on the seventh floor of Benchmark Capital; DAG Ventures; seating. York City agencies.To learn how to sell the seven-story property.The tenant was Goldman Sachs Group, goods and services to city government, visit represented by Darren Leiderman of Merchant Banking Division www.nyc.gov/selltonyc. For a searchable Colliers International. The landlord, (Manhattan); Matrix Partners BANKRUPTCIES database of current procurement notices, Edgewater Plaza Loft, was represented Mevion Medical Systems/ $200.0 CAM Capital (Manhattan); CHL GCI visit www.nyc.gov/cityrecord. Listings are by Richard J. Madison of Colliers not disclosed Healthcare Partners; HOPU Jinghua The following listings are selected from the alphabetical by category and department. International. The asking rent was $26 (Beijing) Investment Consultancy Co.; most recent available filings by companies per square foot. ProQuest Investments; Venrock seeking bankruptcy protection in the GOODS AND SERVICES (Manhattan); YuanMing Capital Southern and Eastern Districts of New ● Department of Parks and Recreation ● Fast Action Inc. signed a nine-year Eatontown Monmouth (N.J.) Mall/ $38.0 Kushner Cos. (Manhattan) SB M&A York. Information was obtained from U.S. Seeks requests for proposals by 3 p.m. on lease with a five-year option for 2,500 Vornado Realty (Manhattan) (remaining 50%) Bankruptcy Court records available on Sept. 21 for the renovation, operation square feet to expand its space at 396 Ezetap Mobile Solutions Pvt. $23.5 Berggruen Holdings Inc. (Manhattan); GCI Public Access to Court Electronic Records. and maintenance of riding stables at the Johnson Ave. in Brooklyn. The art gallery Ltd./not disclosed Capricorn Investment Group; Helion Listings are in alphabetical order. Cedar Lane Stables at Gemini Fields, and art-storage provider will now Venture Partners; Horizons Ventures located near the intersection of South occupy the entire 7,500-square-foot Ltd.; the Social+Capital Partnership ● A&T Management & Holdings Conduit Avenue and Linden Boulevard, building. The tenant and the landlord, Selected deals announced for the week ended Aug. 6 involving companies in metro New York. 15 Kevin Court, Jericho, L.I. Queens. To download the RFP,visit Wilmington Property Associates, were SB M&A: Strategic buyer M&A represents a minority or majority acquisition of existing shares Filed for Chapter 11 bankruptcy on July nyc.gov/park/business opportunities. represented by Grant Dolgin of Kalmon of a company without the participation of a financial buyer. GCI: Growth capital investment 27. The filing cites estimated assets of Hard copies of the RFP are available for Dolgin Affiliates. The asking rent was represents new money invested in a company for a minority stake. source: capitaliq $1,000,001 to $10 million and estimated in-person pickup between 9 a.m. and 4 $40 per square foot.
September 7, 2015 | Crain’s New York Business | 47 T:11.125”
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