FRANCHISE BROCHURE

“We give a twist to the classic American Grilled !”

1. INTRODUCTION

Planet is an innovative and unique grilled cheese concept. We offer a low-cost and scalable franchise that features gourmet grilled cheese and various delicious treats.

Our concept was built to respond to the main challenges in the food industry: quality, simplicity and excellent service. Thanks to our unique concept we combine these three keys to success.

Because of our experience in multiple domains, we are able to provide our franchisees with a complete turnkey business, full assistance and guidance to help you succeed in this new venture.

Because your success is also our success!

2. MARKET ANALISIS

Of Americans eat grilled Americans eat 2.2 billion Of American love a good cheese yearly. grilled cheese per year. grilled cheese!

Of Americans eat at least We are talking about an The industry is four sandwiches per week. industry worth $19.6 billion. growing by 3.5% yearly.

“We wanted be part of this market! We knew it was a good opportunity! ”

3. HISTORY

It all started with a ! Planet Grilled Cheese Food Truck opened its window in May 2016 and served its first gourmet grilled cheese in Tampa, FL. It was such a success that a couple of months later, some of the most

successful shopping malls in the area contacted them with the opportunity to expand their business. In November 2016, their first location opened in the Lakeland Square Mall and gave the people what they were missing: a restaurant serving fresh, crispy and cheesy made-to-order grilled cheese sandwiches!

“ We opened a food truck and a store in a Mall in only couple of months”

4. MISSION

Planet Grilled Cheese’s mission is to become a recognized brand in the new generation of family oriented restaurants by providing high quality ingredients and unique grilled cheese for the whole family! We don't just serve slices of with cheese in between! We offer our customers the ultimate grilled cheese experience thanks to our unique recipes. From the classic “Plain” that takes you back to your childhood to the “Meat lovers” for those with big appetites or the “Turkey & Bacon Chipotle” for the ones who like a little kick. We pride ourselves in providing our customers with delicious sandwiches, grilled and melted to perfection at affordable prices for breakfast, lunch and dinner along with an extraordinary customer service.

5. COMPETITIVE EDGE

QUALITY VARIETY RAPIDITY We take pride in serving We offer a large variety of The speed of service is grilled cheese sandwiches sandwiches with different essential in the restaurant that are made-to-order, , bread and industry. Thanks to our high prepared and grilled to toppings. We also have up tech and last generation perfection. We make our to five different sides as equipment you will grilled cheese with high well as delicious options for be able to cook up to three quality cheeses, Artisan dessert and like grilled cheese sandwiches bread, and freshly cut mozzarella sticks and at a time in less than one vegetables and fruits. handcrafted smoothies. minute.

“Combining quality, rapidity and consistency is our key to success!”

CUSTOMIZABLE CONSISTENTCY KIDS FRIENDLY

Customers can come up Consistency is the key to We mainly target families with their own grilled success. That’s why we and thank to our KIDS EAT cheese recipes and create take pride in providing the FREE promotion, Planet their dream grilled cheese! exact same experience to Grilled Cheese is the place Th ey can choose the type each customer. We are to be for the whole family! of bread they want (white consistent in the quality of Indeed every $8 spent, our or wheat or even pretzel our ingredients, the way we customers can get a free buns), they can choose serve our food, the design kids meal consisting in a kid their cheese, and add of our stores and the way size plain grilled cheese toppings for free. with and a we treat our customers. juice. Our offer is valid everyday and everywhere.

6. FRANCHISE OFFER

LOW COST FLEXIBLE QUICK START Planet Grilled Cheese has We offer different types of We built our concept to some of the lowest start- franchises: Mall make everything easier for up costs in the industry locations, standalone store you. We offer a complete with a total estimated and even food truck etc. We turnkey business already investment starting at only help you find the perfect proven successful and very $120,000 (franchise fee location and area fitting your easy to operate even without included) for an in-line food budget. any experience in the food court store in a Mall. business.

“We consider our franchisees as our most valuable ressource!”

ASSISTANCE PROFITABLE COMFORT You will take advantage of Every store is different from Our ventless appliances our experience in multiple one location to another, so allow you to work in a safe, domains (legal, marketing, we can’t predict your sales non greasy environment. financial, communication, and your results. However, This will lower the cleaning management etc.) and our based on our experience, and maintenance time by at contacts. We will provide we know for fact that our least 50% on average. This you with our assistance, concept has low food cost also allows you to get the guidance and expertise and labor cost, our margins best rates for your insurance throughout the whole are great, and our utility (commercial and workers process to make sure that expenses are incredibly compensation) and it makes the transition is fast and lower than the average for a it much easier to comply successful. restaurant. with the county and local Fire Marshall regulations.

7. MARKETING

We are specialized in communication, web marketing, SEO and design. You will be able to take advantage of our support and our expertise in these domains.

PARTNERSHIP

Planet Grilled Cheese partners with nationwide and international brands like H&M and JC Penney.

Thanks to our contacts we will help you to promote and partner with local and international brands.

ONLINE EXPOSURE You will be able to take advantage of our good online exposure thanks to our modern mobile responsive website.

Planet Grilled Cheese is also running a blog. Our blog focuses on news, food, recipes and business and it is increasingly popular in the and in Europe.

PICTURES

Professional food photography is one of our best assets when it comes to marketing our product. We take pride in using only professional and elaborate pictures to promote our store.

8. HOW DO YOU BECOME A FRANCHISEE? FRANCHISE FORM RESEARCH JOIN US! Complete our restaurant Review our franchise Once you have been franchise form inquiry and disclosure document and approved, we are pleased give us as many our franchise agreement. to welcome you to our information as possible. Learn more about our team! We will assist you in We will then review your business by meeting with launching your business application and contact our team and visiting a and getting3 things you for a meeting. store. officially started! 1 2

“You will never be alone! We are committed to make you succeed!”

FIND A LOCATION TRAINING GRAND OPENING

We help you to find the We offer a full training We will be present for right location and we will program consisting of 14 your grand opening and coordinate and supervise days including one week we will assist you in the renovation. If you opt in your own store. You will promoting this amazing for a food court Mall learn how to use our milestone! Your success is location we already have a equipment, how to cook our success so we will list of Malls willing to add our grilled cheese, where make sure that this day is our concept in their food and how ordering your special and marks the court 4 with rental proposal supplies5 and more . You beginning of a long and including very interesting will be totally thrown into successful6 story! tenant allowances. the Planet Grilled Cheese ! universe!

Join the Planet Grilled Cheese family!

(813)-992-8098

[email protected]

www.planetgrilledcheese.com

planetgrilledcheeseblog.wordpress.com

PLANET GRILLED CHEESE – Frenchies Touch LLC – [email protected] – (813) 992 8098