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Wiley Trade Catalog Fall 2011 2 Fall Trade Full 4 21 - April 2011 Page 1 Culinary WILEY FALL 2 011 August/September WILEY October/November LOOK HERE FOR MORE BOOKS FROM WILEY. TRADE CATALOG Business and Consumer Publishing COVER FALL 2 011 August/September WILEY October/November TECHNOLOGY CATALOG Check out our Technology Catalog at: http://promo.wiley.com/fall2011techctlg 978KCTLG01968 CONSUMER Wiley Culinary 2 Crafts 8 Decorating 10 Trade Self-Help 10 Health 12 Science 12 Fall 2011 True Crime 12 Audel 12 For more information about any of the titles Home Improvement 12 in this catalog, visit the digital version at: Memoir 14 http://promo.wiley.com/fall2011tradectlg Music 14 Pop Culture 14 History/Current Affairs 15 Sports 17 Religion 18 Education 18 CliffsNotes / Test Prep 21 Travel 22 Reference 27 Digital Lifestyle 29 Photography 31 Wiley-Blackwell 33 BUSINESS Personal Finance & Investing 34 Tax 44 Business Narrative 46 Leadership 50 General Business 54 Small Business 60 Marketing 63 Management 65 Nonprofit 70 Accounting 71 Wiley Finance 74 Wiley Trading 77 Previously Announced 79 CULINARY BETTY CROCKER Betty Crocker Cookbook 1500 Recipes for the Way You Cook Today, 11th Edition Betty Crocker Summary America's most trusted cookbook is better than ever! Representing its most thorough revision ever, the Betty Crocker Cookbook, 11th Edition includes hundreds of new recipes, three new chapters, and icons that showcase how we cook today—faster, healthier, and with many more flavors. New features celebrate the book's expertise and heritage with repertoire - building recipe lessons and fresh twists on American classics. With nearly 1,100 gorgeous new photos and 1,500 recipes, as well as invaluable cooking Betty Crocker guidance, The Big Red Cookbook® is better and more comprehensive than ever 9780470906026 before. The book features: Pub Date: 8/23/11 $29.99/$35.99 Can. Loose-leaf binder G Exclusive content at BettyCrocker.com for Big Red buyers, including 80 videos, 400 additional recipes, and more to complement and enhance the cookbook 640 pages Carton Qty: 6 G 1,500 recipes, 50 percent new to this edition Cooking / General G Nearly 1,100 all-new full-color photos—more than three times the number in the previous edition—including 350 step-by-step photos Related Products G Bold, contemporary, and colorful design Previous Editions G Three new chapters on Breakfast and Brunch, Do It Yourself (including 9780764568770 - $29.95 canning, preserving and pickling) and Entertaining (including cocktails and party treats) G New feature: Learn to Make recipes giving visual lessons on preparing essential dishes like Roast Turkey and Apple Pie, with icons directing readers to bonus videos on BettyCrocker.com G New feature: Heirloom Recipe and New Twist showcase classic recipes paired with a fresh twist, with icons directing readers to bonus videos on BettyCrocker.com G "Mini" recipes giving quick bursts of inspiration in short paragraph form With 65 million copies sold and still going strong, the Betty Crocker Cookbook, 11th Edition is the one kitchen companion every home cook needs. Author Bio With more than 65 million cookbooks sold since 1950, Betty Crocker is the name readers trust for reliable, tasty, easy-to-prepare recipes and great ideas. For over 75 years, Betty Crocker has provided advice to millions of Americans through cookbooks, magazines, radio, and television. With cooking literacy at an all-time low and Betty Crocker's high brand recognition (100% consumer awareness), this book is the perfect partnership to capture the targeted young audience of inexperienced cooks who need a trusted teacher to build their kitchen. WILEY TRADE CATALOG FALL 2011 2 Fall_trade_full_4_21 - April 2011 Page 1 CULINARY WILEY Comfort Food Fix Ellie Krieger Summary Comfort food made healthy, from New York Times bestselling author Ellie Krieger In Comfort Food Fix, Ellie Krieger presents a healthier take on classic American comfort food—without sacrificing the comfort part. These 150 soul -satisfying recipes include such hearty favorites as meatloaf, lasagna, chicken potpie, crab cakes, and mashed potatoes, but without all the calories and saturated fat. With simple tricks and tips, Ellie serves up healthy delights like delicious sweet potato casserole with just a third of the calories and amazing buttermilk waffles with just a fraction of the fat. With full nutrition information for every Wiley 9780470603093 recipe and gorgeous full-color photos that are sure to whet any appetite, Pub Date: 10/11/11 Comfort Food Fix is the perfect cookbook for healthy eaters with healthy $29.99/$35.99 Can. appetites. Hardcover 304 pages G Ellie Krieger is the host of the popular show Healthy Appetite, which airs Carton Qty: 12 on the Cooking Channel, and the author of the New York Times Cooking / Health & Healing bestsellers So Easy and The Food You Crave Related Products G The book features 150 delicious comfort food recipes that are lower in Other Formats calories and fat than you would ever guess based on how great they 9781118110478 - $29.99 taste ePub G 50 lavish full-color photographs beautifully illustrate finished dishes 9781118110485 - $29.99 eMobi Enhanced When it comes to healthy cooking, Ellie Krieger is the chef you can trust. In 9781118110492 - $29.99 Comfort Food Fix, she takes the guilt out of guilty pleasures. MobiPocket Author Bio New York Times bestselling author Ellie Krieger is a registered dietitian and host of the long-running Food Network show, Healthy Appetite, which now airs every weekday morning on Cooking Channel. Ellie ’s warmth and charisma have made her the go-to nutritionist in the media today. She reaches people with her message that it is possible, given the tools and knowledge, to live life to the maximum by being in healthy balance, nurturing a richly satisfying and sumptuous, attainable lifestyle. Ellie received her undergraduate and postgraduate degrees in nutrition from Cornell and Columbia University, respectively. Ellie’s first cookbook, The Food You Crave, was an immediate New York Times bestseller, and a James Beard and IACP Award winner. Her second cookbook, So Easy, was also a New York Times bestseller. WILEY TRADE CATALOG FALL 2011 3 Fall_trade_full_4_21 - April 2011 Page 2 CULINARY WILEY SpongeBob's Kitchen Mission Cookbook Summary Are you ready, kids? SpongeBob and friends teach you to make awesome (and healthy!) recipes! SpongeBob has been a beloved character on commercial television for more than 10 years. Now, little ones ages 7 to 9 can learn to cook with SpongeBob and friends through their wacky adventures as they battle for the supreme dish in Bikini Bottom. Which recipe will win? Packed with more than 50 clever and engaging recipes to get kids active in the kitchen, the book offers nutritious and delicious ideas for everything from breakfast to snacks to dinner, and even some tasty treats for dessert. Each Wiley recipe contains tons of colorful illustrations and wacky, good -natured humor 9780470639443 while teaching kids to measure, stir, shape and decorate everything from Pub Date: 10/18/11 Neptune Nachos to Pirate Chips and Bubble Tea. $16.99/$19.99 Can. These simple, delicious recipes emphasize the healthful ingredients children Hardcover need—fresh fruits and vegetables, whole grains, and low -fat dairy and include 128 pages a range of dishes for even the pickiest palates. The book includes: Carton Qty: 20 Juvenile Nonfiction / Cooking & Food G Presents more than 50 recipes, with plenty of great ideas for easy variations and fun, edible projects G Special features highlight teachable moments in the kitchen, from learning about pasta shapes to making homemade pickles G Features colorful illustrations of SpongeBob and friends throughout G Includes icons that indicate each recipe's difficulty level, so parents can pick the recipes most appropriate for their kids For parents who want to make sure their kids are eating right and helping out in the kitchen, this is the perfect kid -friendly cookbook. Author Bio Nickelodeon, launched in 1979, has been the number one children’s TV network across all key kid demographics for 13 straight years, with over 72 million viewers each month. Nick owns 8 of the top 10 preschool shows with the other 2 being owned by Disney Channel. Their extensive book publishing program focuses on the network’s preschool properties, the best of which (“SpongeBob SquarePants,” “Dora the Explorer,” “Go Diego Go!”) have each sold millions of titles to date. (Ratings and viewership data are per Nielsen as reported by Nickelodeon.) WILEY TRADE CATALOG FALL 2011 4 Fall_trade_full_4_21 - April 2011 Page 3 CULINARY BETTY CROCKER Betty Crocker Living with Cancer Pink Together Cookbook Summary An inspiring special edition published in partnership with Pink Together General Mills's Pink Together initiative is a supportive online community that links 500,000 cancer survivors and their supporters, letting them share photos, personal stories, and recipes. Now, in partnership with Pink Together, this new edition of the Living with Cancer Cookbook has been updated and revised to include the inspirational stories of Pink Together community members. Like the first edition, this special edition includes 130 recipes that are specially designed for those undergoing cancer treatments and the loved ones who care for them. Betty Crocker 9781118083147 Pub Date: 9/20/11 G Bonus 32-page section on the Pink Together initiative, an online $19.99/$23.99 Can. community to support women with breast cancer Paperback G Features all-new photographs and uplifting quotes, anecdotes, and 288 pages practical tips from cancer survivors Carton Qty: 12 G Recipes flagged to show which ones can help mitigate the common side Cooking / Health & Healing effects of cancer treatment Related Products G Includes a simple, 7-day menu plan that is perfect for anyone currently Previous Editions undergoing treatment, based on six small meals and snacks spread 9780764565496 - $24.95 throughout the day G Foreword by Nancy G.
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