The cleats and cameras had barely been put away last Janu- Commissioner Rozelle also showed up at CBS -TV where he ary when pro football Commissioner Pete Rozelle (1) rounded out his week of network visits by completing a new worked out the new four -year contract with NBC-TV for jour -year contract for the National Football Conference. the American Football Conference. With him at the signing: Also at the session: Robert D. Wood (c), CBS -TV presi- Carl Lindemann Ir. (c), NBC Sports vice president, and dent, and William C. MacPhail, CBS -TV vice president - sportscaster Kyle Rote. sports.

main $120,000. NBC is splitting its will feed 10 Notre Dame games to a from Columbus. The Blue -Grey Bowl, costs into several packages. Preseason radio network of approximately 700 produced also by Mizlou, will be fed games will be $40,000 per minute; Sun- stations. Game sponsors will be an- to approximately 150 stations. Play -by- day single contests, $35,000; Sunday nounced shortly. A 20- minute ARA play will be called by Sal Marciano with doubleheaders, $65,000; Saturday games, Parseghian Show, featuring the Notre color by . Three- quarters $35,000; Thanksgiving Day games, Dame coach, will return with the Ford sponsorship is sold. The Ohio State con - $65,000; American Conference playoff Motor Co., through J. Walter Thomp- tests, distributed to 10 stations in a re- games, $70,000; and American Confer- son, continuing sponsorship. Van Pat- gional network, will be handled by Na- ence championship contests $110,000. rick, Mutual sports director, will again tional Teleproductions Inc., Indianap- All preseason games and the Rose handle play -by -play chores, with Al olis. Negotiations are still under way for Bowl are sold out. Sponsors for the Wester on color and Bill Etherton, new packaging of two more bowl games. Rose Bowl are Chrysler, through to the announcing team, on analysis. TV coverage of black- college football, BBDO; Philip Morris, through Leo Bur- C. D. Chesley Co., Philadelphia, has heretofore presented on a limited scale, nett; Gillette, through BBDO; Ken- bought the TV rights to the Notre Dame promises to expand this year with a tucky Fried Chicken, through Leo Bur- games and will feed them to approxi- series of "Black Football Classics" nett; Kelloggs, through Leo Burnett and mately 140 stations. Hughes sports net- being offered by Dennis Dunn Inc., Goodyear, through Young & Rubicam. work had distributed the games in the Baltimore. The opener Sept. 11 from Sponsorship for regular- league games past with Chesley doing the production Yankee Stadium, New York, will have and the Orange Bowl is still open. and packaging chores. The 10 games, Southern University facing North Caro- The AFC announcing crew will again all broadcast on a delayed basis and lina A &T; a second game Sept. 24 have , Jim Simpson, Pat edited to one -hour, will be called by from Tallahassee, Fla., will have Flori- Herron, and on Lindsay Nelson. Sponsorship remains da A &M against Tennessee State; a play -by-play and Kyle Rote, Al De- open. third game from Baton Rouge, La., will Rogatis, and Elmer A New York Giants and former New feature Grambling College and South - Angsman on color. Network is also ne- York Jets packager, Trans National em. A fourth "wild- card" game is to be gotiating for three additional men to be Communications, has created a network selected for Nov. 28. named shortly. of 25 stations in the northeast to carry Local stations are reporting that sales Hughes Sports Network will feed a 11 Army games, including the Army - to football sponsors are going just a bit one -hour This Week in Pro Football to Navy contest on Nov. 28. slower than in previous years, but cer- a network of approximately 150 TV The West Point Network fed six sta- tainly a brisker pace than other phases stations. NFL Films produces the pro- tions last year. Sponsors include Bal- of their business. gram. Haggar Slacks, Dallas, through lantine beer, through Grey Advertis- Typical of this is the plan of xsTP- Tracy- Locke, has renewed its partial ing, with one -third still open. Mary (AM) Minneapolis -St. Paul, which not sponsorship with the remaining spots Albert will cover on- the -field action and only plans to feed the Minnesota Vi- still open. A new announcing crew will Ted Hodges the color. kings games to a network of more than be handling on -air work this year: Don Vic Piano, New York station repre- 60 stations, but also will run a solid Meredith, formerly of the Dallas Cow- sentative, will again feed the Peach three hours of pregame shows alone boys, and Pat Summerall, former Giant Bowl from Atlanta Dec. 30 to a net- (see page 30). and currently CBS -TV announcer. In work of 135 stations. Rights were pur- Another example is in Pittsburgh addition, a half -hour NFL Game of the chased from Mizlou Productions. Jack where WTAE -TV Week, an NFL Films production, high- Drees will call the games with Pat has arranged for a live lighting the most important game of Summerall handling color. Sponsorship pick -up from Waco, Tex., of the Sept. the week, has been sold in over 120 is one -fourth open. Two additional 26 night game between Baylor and the markets. Feature was distributed last packages have been added to firm's University of Pittsburgh. Station said year through NFL Films on a limited football coverage this year, the Blue- that the local Mellon Bank, Bell Tele- basis. Hosts will be announced shortly. Grey Bowl from Montgomery, Ala., phone, Boron Oil and Coca -Cola lost For the third consecutive year Mutual Dec. 28, and Ohio State football games, little time in picking up the tab. BROADCASTING, July 20, 1970 23