HEPATITIS FREE PAKISTAN CAMPAIGN 2015
1 Communication Objectives
Audience Hepatitis Action towards Capture Create Generate Attention Awareness Screening
2 CAMPAIGN PERFORMANCE
3 TELEVISION
4 CAMPAIGN HIGHLIGHTS
Target Audience Campaign Dates Copy Size Males & Females, 25th July-30th July 2015 10 Seconds SEC A - C
5 AVAILABLE INVENTORY
TVC DOCUMENTARY CLIPS BADGES
6 SPOTS SUMMARY Channels Spots Frequency ARY News 35 Express News 87 Hum TV 70 Samaa 72 TV One 88 Grand Total 352
FREE SPONSORSHIPS APPROX PKR 300 K!
FOC CREATIVE EXECUTIONS APPROX PKR 150 K!
7 HOW CHANNELS CONTRIBUTED ON WORLD HEPATITIS DAY FREE OF COST…
8 ARY Digital Network
9 MORNING SHOW INTEGRATION WITH NIDA YASIR ON ARY DIGITAL
WORLD HEPATITIS DAY AWARENESS!
THE HEALTH FOUNDATION PUBLICITY!
PREVENTIVE MEASURES!
BRAND POINTERS!
CALL TO ACTION!
1 0 COOKING SHOW INTEGRATION IN LIFESTYLE KITCHEN ON ARY ZINDAGI
BRAND POINTERS!
PREVENTIVE MEASURES!
CALL TO ACTION!
1 1 INTEGRATION ON FEMALE ENTERTAINMENT SHOW, GIRLS REPUBLIC ON ARY MUZIK
HEPATITIS AWARENESS!
BADGE USAGE!
PREVENTIVE MEASURES!
CALL TO ACTION!
1 2 THE MORNING SHOW INTEGRATION WITH SANAM JUNG ON ARY NEWS
WORLD HEPATITIS DAY AWARENESS!
PREVENTIVE MEASURES!
DOCUMENTARY!
1 3 THE HUM NETWORK
LINKING WITH ONE LINER RECORDINGS!
1 MINUTE DOCUMENTARY CLIPS!
DAY BRANDING ON 28th JULY! MORNING SHOW INTEGRATION!
1 4 MORNING SHOW INTERVIEW INTEGRATION
WORLD HEPATITIS DAY AWARENESS!
DR SOHAIL NAWAB INTERVIEW!
PREVENTIVE MEASURES!
SYMPTOMS!
CALL TO ACTION!
1 5 TV ONE
“I Am Hepatitis Free, Lets Celebrate World’s Hepatitis Day” SCROLLS FOR 6 DAYS!
1 6 EXPRESS NEWS
WORLD HEPATITIS DAY MESSAGES!
1 7 OUT OF HOME
1 8 OOH CREATIVES
1 9 Schon Circle (27th July- 3rd Aug’15)
2 0 Sunset Road (28th July- 4th Aug’15)
2 1 KARSAZ ROAD (27th July- 3rd Aug’15)
2 2 SHAHEED E MILLAT (27th July- 3rd Aug’15)
2 3 FREE OF COST SITE!
Zamzama DHA (28th July- 4th Aug’15)
2 4 DIGITAL MEDIA
2 5 PEOPLE SHARED POSTS AND BADGES ON FACEBOOK!
RESULTING IN INCREASED AWARENESS ON INTERNET & SPREAD OF WORD
2 6 AT SMVG…
2 7 IN HOUSE MENTORING TO TEAMS & OTHER STAFF
SUPPORTING THE CAUSE & SPREADING THE WORD
2 8 USE OF BADGES AS ACCESSORIES SHOWCASING INTEREST IN SPREADING THE WORD
2 9 Thank You IAL & THF for the support & opportunity to serve the society!
3 0