OTA INTEGRATED MEDIA 2017 IN ONTARIO

The year that the Ontario Tennis 40% Association was Rest of founded. Canada 60% Players THE LARGEST 1918 from PROVINCIAL TENNIS Ontario 2,200 ASSOCIATION IN REGISTERED COMPETITORS THE OTA IS THE PROVINCIAL CANADA. SPORT GOVERNING BODY FOR TENNIS IN ONTARIO. EQUALITY! MALE: 53% FEMALE: 47% Ratio of 75,000 260The number of The number of adult and junior tennis member players. certified OTA tennis players in clubs in Ontario. Canada OTA MEDIA PLATFORMS

ONTENNIS DIGITAL OT MAGAZINE OTA WEBSITE OTA NEWSLETTER OTA VIDEOS ONLINE PRINT TENNISONTARIO.COM OTA SPIN OTA TV

Launching in 2017, Canada’s largest and longest The OTA website is the official SPIN is the OTA’s weekly OTA TV is the association’s ONTARIO TENNIS ONLINE is running tennis publication, website of the Ontario Tennis newsletter. It is sent to Youtube channel. The playlist the latest communication tool of ONTARIO TENNIS delivers the Association. It is go-to site for members of OTA clubs across includes OTA-produced the Ontario Tennis Association. latest tennis news from across people who want to know anything the province; bringing them videos as well as other Based on it’s long running printed the province. Features include about tennis in the province. the latest tennis news, with programming of interest to magazine, ONTENNIS DIGITAL tournament news, OTA regional Whether they are club level a focus on Ontario players, tennis players and fans. The will include all the news and club information, coaching and players looking for a place to play, clubs and events. Affordable, OTA can embed advertising information about tennis in Ontario fitness stories, pro player bios and competitors seeking tournament targeted advertising space is in it’s productions or create in a dynamic, interactive format more. This glossy full size magazine information and results or fans available each week. sponsored content, that will suitable for mobile, tablets and is published in the summer and who want to know the latest tennis be supported by the OTA desktops. ONTENNIS will also delivered to tennis player’s homes, news, the site offers a wide variety website, OTA SPIN, social release ONTENNIS newsletters clubs, has distribution at the of stats, information, pictures and media and online searchword with feature stories throughout the Rogers Cup in Toronto and is also stories about tennis in Ontario optimization. year. Advertisers can choose from posted online. Bold advertising and and around the world. Key banner static ad space, sponsored content advertorial features are available positions are available on every and embedded video spots. throughout it’s pages. page of the site. ONTENNIS DIGITAL

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ISSUES BIG READ GEAR OTA NEWS HEALTH JUNIORS SENIORS SHARE ONTENNIS ISSUES BIG READ GEAR OTA NEWS HEALTH JUNIORS SENIORS SHAREISSUES BIG READ GEAR OTA NEWS HEALTH JUNIORS SENIORS SHARE OVERVIEW ONTENNIS ONTENNIS ONTENNIS ike many players who started SPRING 2017 early in life, Patricia Hy came L from an athletic family. Her father competed in for NEW FOR 2017: ONTENNIS DIGITAL has been Cambodia as a player and served as the team captain. Her mother had been a recently launched online and features the same national badminton champion in Cambodia. However, in the early seventies, a revolutionary communist in-depth tennis departments as the print magazine, movement created a level of political unrest that would eventually develop but with the ability to share stories with friends and DENIS social media. ONTENNIS DIGITAL is designed to be SHAPOVALOV Mobile DENIS A Future Davis Cup Champion? mobile friendly and is optimized for mobile, tablets BIG READ Digital Ad 290x260px and desktops. Ads and video portals are strategically SHAPOVALOV A Future Davis Cup Champion? placed in stories. It will be supported by ONTENNIS newsletter; regular feature stories released throughout BIG READ the year as well as OTA SPIN, www.tennisontario.com and social media. A must for advertisers looking

to reach the tennis community in Ontario and + choose and decided to leave the younger of the two. The escape journey included taking a 15-hour bus ride to the outskirts of the ONTENNIS ISSUES BIG READ GEAR OTA NEWS HEALTH JUNIORS SENIORS SHARE broaden their reach. Cambodian-Thai border, then taking a tuk tuk through the rice fields staying several nights staying at random villages with choose and decided to leave the younger of the two. The escape journey included taking a 15-hour strangers, and going on foot for the last several miles through the bus ride to the outskirts of the Cambodian-Thai border, then taking a tuk tuk through the rice corn fields to the border of Thailand. At which point, the agent fields staying several nights staying at random villages with strangers, and going on foot for the bribed the guards to let Patricia and her mother through. While in last several miles through the corn fields to the border of Thailand. At which point, the agent Thailand, Patricia’s mother was able to negotiate with the local bribed the guards to let Patricia and her mother through. While in Thailand, Patricia’s mother was TENNISONTARIO.COM/ONTENNIS authority to grant them traveling privileges to Hong Kong. After able to negotiate with the local authority to grant them traveling privileges to Hong Kong. After three months of waiting, the passports were granted and Patricia three months of waiting, the passports were granted and Patricia with her mother were happily with her mother were happily reunited with her father. reunited with her father. Unfortunately for Patricia’s sister and the rest of the family, the Unfortunately for Patricia’s sister and the rest of the family, the Cambodian border was closed one week after they departed. DIGITAL AD SIZES Cambodian border was closed one week after they departed. AD SIZE MOBILE DESKTOP/TABLET ANNUAL RATES Tablet Desktop Digital Ad Mechanical WIDTH DEPTH WIDTH DEPTH FEE Digital Ad 664x260px - 72dpi, RGB 664x260px Digital 290 260 664 260 $5,500 - 8 releases* - Accepted formats: Having been forced to leave everything in Cambodia, life in Hong Kong was tough. Patricia’s JPG, PNG, GIF - Maximum size 40kb * Includes 4 ONTENNIS Digital ad placements and 4 ONTENNIS newsletter ad placements OT MAGAZINE PRINT OVERVIEW OT FEATURE BY PAM OLLEY cOMPEtitivE structurE 2016 OTA SURVEY FITNESS FUNDAMENTALS U18 JUNIOR NATIONALS There was ONTARIO TENNIS preTTy Canada’s largest and longest running tennis publication, $4.00 The OTA much aN OTa TOurNameNT every weekeNd. I was very fOrTuNaTe, COmpeTiTive there was brings you the most up to date features on trade news, junior development, FALL 2016 a great foundation there and it provided STruCTure enough competition, tournaments, tips, equipment, health & lifestyle, tennis specific travel and regional every weekend when i needed DeliverS it. it’s sHOuLdn’t BE A surPrisE tHAt tHErE is An incrEAsE Of cOMPEtitvE news from every corner of the province. In-depth reports from our tennis experts, OntAriO PLAYErs. tHE PLAn HAs BEEn wOrking fOr tHE LAst 20 YEArs. HOw Exciting it wAs tHis hiGheST rANKeD PrOfEssiOnAL tEnnis PLAYErs CANADiANS iN The suMMEr! six MEn frOM 1980’s wErE rArELY sEEn in tHE OntAriO PLAYing in tHE MAin LAttEr stAgEs Of MAjOr distinguished coaches, organizers and players compile this primary source of drAws At rOgErs cuP And EvEnts. indEEd At tHAt tiME, AnOtHEr fOur PLAYing in tHE HigHEst EvEr rAnkEd quALifYing (cHEck Out tHEir cAnAdiAn MALE PLAYEr wAs PHOtOs in Our AcEs gALLErY). AndrEw sznAjdEr wHO

But nOt sO LOng AgO it wAs ANdrew szNAjder rEAcHEd #46 in 1989. reading for anyone involved with tennis in Ontario. unusuAL tO sEE MOrE tHAn Ranked 46 in 1989 On tHE wOMEn’s sidE jiLL OnE Or twO cAnAdiAn MEn HEtHEringtOn HAd rEAcHEd A in tHE MAin drAws. HigH rAnking Of #6 in dOuBLEs BAck in tHE fALL Of 2003 in 1989, And HAd vic BrAdEn wrOtE A sPEciAL rEAcHEd A singLEs HigH ArticLE fOr OntAriO tEnnis rAnking Of #26 in 1991, But nO A must for advertisers looking to reach the tennis community in Ontario. TENNISONTARIO.COM MAgAzinE EntitLEd “cAnAdA, wOMEn wErE cLOsE tO A tEnnis MYstErY” in wHicH cHALLEnging cArLing BAssEtt HE triEd tO OPEn A sEgusO’s rEcOrd Of BEing cArliNg bAssett discussiOn On wHY cAnAdiAn Ranked 8 in 1985 rAnkEd #8 in tHE wOrLd in 1985.

ConTinUEd on nExT pAgE JAG PHOTOGRAPHY

12 FALL 2016 | TENNISONTARIO.com #GETONTHECOURT | FALL 2016 13

MECHANICAL REQUIREMENTS MOVING OT FEATURE BY MIKE McINTYRE

its highest ever success levels on the international tennis scene, is hard at work behind the scenes to ensure that the next wave of Canadian talent finds its way to the top of the AD SIZE COLOUR INCHES sport in order to continue this newly established legacy. That being said, there is certainly no reason to rush youngsters like Andreescu into the professional ranks if they are not yet ready Coach Tauziat and Andreescu at 2015 or could benefit from more time at the junior FORWARD U18 , Plantation Florida level. Gone it seems are the days of teenagers highesT JuniOr winning Grand Slams as they once did with iTf ranKing the Rogers Junior Nationals and reaching the , , and JANUARY 2016 finals of the $25,000 ITF Pro event in Gatineau . Today’s female tennis players *1 ISSUE WIDTH DEPTH where she fell to American who need a little more time to develop and find that was ranked 155th in the WTA rankings at the added power that is required to hit with the likes time and who is more than ten years Andreescu’s of or Andreescu’s current idol, 3 senior. She also enjoyed helping Canada to a third Romanian . THE OTA 2014 champiOn place finish in the Junior Fed Cup and made her In between all the time spent on court and Le debut in the qualifying draw at the Rogers Cup in completing her high school degree online, Toronto in August. Andreescu’s biggest moment Andreescu does try to maintain some semblance Double Full Page Spread (+.25 in. bleed) $4,250 16.5 10.75 2015 champiOn though was the way she finished her season of normalcy in her life but finds it difficult to rogers Junior by winning the Metropolia under 18 Orange partake in regular teenage activities like going to nAtionALs Bowl International Tennis Championship in the movies and seeing her friends back home in December. Andreescu had won the Under 16 Vaughan. CLEAN SWEEP 2015 finalisT COMPETITIVE version of the tournament a year ago and joins Asked what she misses the most of $25,000 itF Pro eVent gAtineAu some pretty elite company who have won the maintaining a regular teenage schedule she BY MIKE McINTYRE two back-to-back including and Mary stated , “Basically all the social stuff. I barely have FOR ONTARIO 2015 Third place Joe Fernandez on the women’s side and Ivan time for that because I’m basically playing tennis PhOTO BY NEAl TRoUSDAlE Double Half Page Spread (+.25 in. bleed) $2,400 16.5 5.375 Lendl and Jim Courier among the men. all the time and doing homework. It’s really Junior Fed CuP “Winning this tournament gave me a lot of hard.” STRUCTURE impse 2015 qualifying confidence especially against tough opponents Yet when I talked to her about specific goals a rogers CuP for the coming season, Andreescu sounds like TENNIS PLAYERS but now I know that if I put my mind to it I can toronto beat anyone. I actually dreamt of this moment, I someone who is visualized me holding that trophy and I believed Andreescu’s focused entirely on u16 & u18 champiOn IN GATINEAU GliNTO orAnge BowL it and it came true. I try to visualize every night biggest moment becoming the best Full Page (+.25 in. bleed) $2,400 8.25 10.75 internAtionAL basically how I want to play each match and though wAs the tennis player she DELIVERS tennis what I want to accomplish.” wAy she finished possibly can even if the ChAmPionshiP PAGE 25 As I chatted with Andreescu I was struck by her seAson by that means giving her incredible poise and maturity in articulating up a few things in winning the her grasp of where her game is at the moment her personal life. and what remains for her to work on in order to Metropolia “My goal for next attain her future goals. She feels that her serve and under 18 year is to reach the ture orange Bowl Inside Front or Back Cover $2,750 8.25 10.75 Bianca andreescu Offers canadian Tennis fans return of serve are areas that require increased top two hundred in Bianca focus as she begins to play more experienced and international the WTA,” she said. a reasOn TO cheer fOr The nexT generaTiOn is only 15 years old. powerful opponents. There exists a big gap in tennis “And for juniors, I Fu ability between junior level players and the pros ChaMpionship mean, I’d like to win ith an unprecedented level of about right now, there is also plenty of reason the events that have led her to this point. finalist in 1998, who travels with her to all of her amongst whose ranks Andreescu aims to one day in deCeMBer. a and Canadian talent currently on for optimism with the next wave of emerging Born in Mississauga but beginning to develop tournaments. Andreescu has seen her baseline join. to finish number O cial Ball of the display on the professional tennis players that are quickly making a name her tennis skills as a child in between game and attacking style flourish under the “I feel like most junior player compared to the one next year.” Ontario Tennis Association tennis circuit it can be easy for for themselves as they come up the ranks. the ages of six and eight, Andreescu was not tutelage of Tauziat and fully realizes that she is pros they don’t hit as hard and as deep and they Her ambitions are high but given what she has Outside Back Cover $3,950 8.25 10.75 PATRICIA fansW in this country to focus on the present Leading the charge among our rising raised as a total tennis fanatic. She does not lucky to have someone of that calibre coaching don’t play with the passion that the pros play I accomplished over the past twelve months, I without giving much thought to what lies female tennis players is fifteen year old Bianca recall having a favourite player growing up and her at such a young age. guess,” Andreescu remarked. don’t think anyone can argue that the potential ahead. has just defeated Roger Andreescu. Despite her young age, Andreescu revealed that tennis became more of a priority “I’m very fortunate to have her as my coach” The young Canadian did have the opportunity is definitely there. The future of tennis in Federer to start the year with a title in Brisbane, has already proven that she can hang with for her when she turned twelve. Since then the Andreescu acknowledges, “she used to be top 3 just prior to Christmas to hit a few balls with Canada looks promising with the likes of Bianca seems poised to build on making older competition and her success in 2015 improvements in her game have come quickly in the world.” fellow Canadian Genie Bouchard while down Andreescu leading the charge. the quarterfinals of Wimbledon last summer propelled her all the way to number four in and have attracted the attention of Tennis The success that Andreescu has recently south in Key Biscayne. She found the experience and Genie Bouchard is starting to show signs the ITF junior world rankings. Just how far can Canada who continue to help her progression as experienced goes a long way towards justifying Mike McIntyre is a high school teacher, tennis an enjoyable one and noted that, “I was holding enthusiast, tennis blogger and regular contributor of regaining her form from 2014 where she the youngster go? I sat down with Andreescu an elite young tennis player. the attention and emphasis that Tennis Canada 2/3 Page Column $1,900 4.825 9.25 my ground. But I thought she would hit harder to Ontario Tennis. Check out his PRO TENNIS FAN rose to No. 5 in the world rankings. While just before Christmas to get her views on her Andreescu now works heavily with retired has placed on her. Highlights in 2015 by though!” blog site at www.protennisfan.com or follow him O cial Apparel, Footwear, Racquet Canadian tennis fans have much to be excited potential as a professional tennis player and pro , former Wimbledon Andreescu’s own admission include winning HYBOULAIS & String of the Ontario Tennis Association While Canada is at present arguably enjoying on Twitter @protennisfan 10 SPRING 2016 | TENNISONTARIO.com #GETONTHECOURT | SPRING 2016 11 1⁄2 Page Banner $1,650 7.25 4.625 FROM CAMBODIA 1/3 Page Column $1,250 2.325 9.25 TO MISSISSAUGA AT A GLANCE ISSUE DATES Issue: Summer 1/3 Page Banner $1,250 7.25 3 ISSUE Date Founded: 1969 Rogers Cup Summer

An agency of the Government of Ontario. 1/4 Page Banner $1025 7.25 2.325 Un organisme du gouvernement de l’Ontario. Readership: 66,000 Issue 2017 1/6 Page Column $800 2.325 4.625 1 FALL 2016 | TENNISONTARIO.com Circulation: 20,000 2016 Distribution 100,000 Rogers Cup Attendees

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