OTA Ratecard17-Min.Pdf
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OTA INTEGRATED MEDIA 2017 TENNIS IN ONTARIO The year that the Ontario Tennis 40% Association was Rest of founded. Canada 60% Players THE LARGEST 1918 from PROVINCIAL TENNIS Ontario 2,200 ASSOCIATION IN REGISTERED COMPETITORS THE OTA IS THE PROVINCIAL CANADA. SPORT GOVERNING BODY FOR TENNIS IN ONTARIO. EQUALITY! MALE: 53% FEMALE: 47% Ratio of 75,000 260The number of The number of adult and junior tennis member players. certified OTA tennis players in clubs in Ontario. Canada OTA MEDIA PLATFORMS ONTENNIS DIGITAL OT MAGAZINE OTA WEBSITE OTA NEWSLETTER OTA VIDEOS ONLINE PRINT TENNISONTARIO.COM OTA SPIN OTA TV Launching in 2017, Canada’s largest and longest The OTA website is the official SPIN is the OTA’s weekly OTA TV is the association’s ONTARIO TENNIS ONLINE is running tennis publication, website of the Ontario Tennis newsletter. It is sent to Youtube channel. The playlist the latest communication tool of ONTARIO TENNIS delivers the Association. It is go-to site for members of OTA clubs across includes OTA-produced the Ontario Tennis Association. latest tennis news from across people who want to know anything the province; bringing them videos as well as other Based on it’s long running printed the province. Features include about tennis in the province. the latest tennis news, with programming of interest to magazine, ONTENNIS DIGITAL tournament news, OTA regional Whether they are club level a focus on Ontario players, tennis players and fans. The will include all the news and club information, coaching and players looking for a place to play, clubs and events. Affordable, OTA can embed advertising information about tennis in Ontario fitness stories, pro player bios and competitors seeking tournament targeted advertising space is in it’s productions or create in a dynamic, interactive format more. This glossy full size magazine information and results or fans available each week. sponsored content, that will suitable for mobile, tablets and is published in the summer and who want to know the latest tennis be supported by the OTA desktops. ONTENNIS will also delivered to tennis player’s homes, news, the site offers a wide variety website, OTA SPIN, social release ONTENNIS newsletters clubs, has distribution at the of stats, information, pictures and media and online searchword with feature stories throughout the Rogers Cup in Toronto and is also stories about tennis in Ontario optimization. year. Advertisers can choose from posted online. Bold advertising and and around the world. Key banner static ad space, sponsored content advertorial features are available positions are available on every and embedded video spots. throughout it’s pages. page of the site. ONTENNIS DIGITAL + ISSUES BIG READ GEAR OTA NEWS HEALTH JUNIORS SENIORS SHARE ONTENNIS ISSUES BIG READ GEAR OTA NEWS HEALTH JUNIORS SENIORS SHAREISSUES BIG READ GEAR OTA NEWS HEALTH JUNIORS SENIORS SHARE OVERVIEW ONTENNIS ONTENNIS ONTENNIS ike many players who started SPRING 2017 early in life, Patricia Hy came L from an athletic family. Her father competed in Davis Cup for NEW FOR 2017: ONTENNIS DIGITAL has been Cambodia as a player and served as the team captain. Her mother had been a recently launched online and features the same national badminton champion in Cambodia. However, in the early seventies, a revolutionary communist in-depth tennis departments as the print magazine, movement created a level of political unrest that would eventually develop but with the ability to share stories with friends and DENIS social media. ONTENNIS DIGITAL is designed to be SHAPOVALOV Mobile DENIS A Future Davis Cup Champion? mobile friendly and is optimized for mobile, tablets BIG READ Digital Ad 290x260px and desktops. Ads and video portals are strategically SHAPOVALOV A Future Davis Cup Champion? placed in stories. It will be supported by ONTENNIS newsletter; regular feature stories released throughout BIG READ the year as well as OTA SPIN, www.tennisontario.com and social media. A must for advertisers looking to reach the tennis community in Ontario and + choose and decided to leave the younger of the two. The escape journey included taking a 15-hour bus ride to the outskirts of the ONTENNIS ISSUES BIG READ GEAR OTA NEWS HEALTH JUNIORS SENIORS SHARE broaden their reach. Cambodian-Thai border, then taking a tuk tuk through the rice fields staying several nights staying at random villages with choose and decided to leave the younger of the two. The escape journey included taking a 15-hour strangers, and going on foot for the last several miles through the bus ride to the outskirts of the Cambodian-Thai border, then taking a tuk tuk through the rice corn fields to the border of Thailand. At which point, the agent fields staying several nights staying at random villages with strangers, and going on foot for the bribed the guards to let Patricia and her mother through. While in last several miles through the corn fields to the border of Thailand. At which point, the agent Thailand, Patricia’s mother was able to negotiate with the local bribed the guards to let Patricia and her mother through. While in Thailand, Patricia’s mother was TENNISONTARIO.COM/ONTENNIS authority to grant them traveling privileges to Hong Kong. After able to negotiate with the local authority to grant them traveling privileges to Hong Kong. After three months of waiting, the passports were granted and Patricia three months of waiting, the passports were granted and Patricia with her mother were happily with her mother were happily reunited with her father. reunited with her father. Unfortunately for Patricia’s sister and the rest of the family, the Unfortunately for Patricia’s sister and the rest of the family, the Cambodian border was closed one week after they departed. DIGITAL AD SIZES Cambodian border was closed one week after they departed. AD SIZE MOBILE DESKTOP/TABLET ANNUAL RATES Tablet Desktop Digital Ad Mechanical WIDTH DEPTH WIDTH DEPTH FEE Digital Ad 664x260px - 72dpi, RGB 664x260px Digital 290 260 664 260 $5,500 - 8 releases* - Accepted formats: Having been forced to leave everything in Cambodia, life in Hong Kong was tough. Patricia’s JPG, PNG, GIF - Maximum size 40kb * Includes 4 ONTENNIS Digital ad placements and 4 ONTENNIS newsletter ad placements OT MAGAZINE PRINT OVERVIEW OT FEATURE BY PAM OLLEY COMPETITIVE STRUCTURE 2016 OTA SURVEY FITNESS FUNDAMENTALS U18 JUNIOR NATIONALS There was ONTARIO TENNIS preTTy Canada’s largest and longest running tennis publication, $4.00 The OTA much aN OTa TOurNameNT every weekeNd. I was very fOrTuNaTe, COmpeTiTive there was brings you the most up to date features on trade news, junior development, FALL 2016 a great foundation there and it provided STruCTure enough competition, tournaments, tips, equipment, health & lifestyle, tennis specific travel and regional every weekend when i needed DeliverS it. it’s sHOULdn’t BE A SURPRISE THAT THERE IS AN INCREASE OF COMPETITVE news from every corner of the province. In-depth reports from our tennis experts, ONTARIO PLAYERS. THE PLAN HAS BEEN WORKING FOR THE LAST 20 YEARS. HOW EXCITING IT WAS THIS hiGheST rANKeD PROFESSIONAL TENNIS PLAYERS CANADiANS iN The SUMMER! SIX MEN FROM 1980’s WERE RARELY SEEN IN THE ONTARIO PLAYING IN THE MAIN LATTER STAGES OF MAJOR distinguished coaches, organizers and players compile this primary source of DRAWS AT ROGERS CUP AND EVENTS. INDEED AT THAT TIME, ANOTHER FOUR PLAYING IN THE HIGHEST EVER RANKED QUALIFYING (CHECK OUT THEIR CANADIAN MALE PLAYER WAS PHOTOS IN OUR ACES GALLERY). ANDREW SZNAJDER WHO BUT NOT SO LONG AGO IT WAS ANDREW SZNAJDER REACHED #46 IN 1989. reading for anyone involved with tennis in Ontario. UNUSUAL TO SEE MORE THAN RANKED 46 IN 1989 ON THE WOMEn’s sidE JILL ONE OR TWO CANADIAN MEN HETHERINGTON HAD REACHED A IN THE MAIN DRAWS. HIGH RANKING OF #6 IN DOUBLES BACK IN THE FALL OF 2003 IN 1989, AND HELEN KELESI HAD VIC BRADEN WROTE A SPECIAL REACHED A SINGLES HIGH ARTICLE FOR ONTARIO TENNIS RANKING OF #26 IN 1991, BUT NO A must for advertisers looking to reach the tennis community in Ontario. TENNISONTARIO.COM MAGAZINE ENTITLEd “CANADA, WOMEN WERE CLOSE TO A TENNIS MYSTERY” in wHICH CHALLENGING CARLING BASSETT HE TRIED TO OPEN A SEGUSO’s rECORD OF BEING CARLING BASSETT DISCUSSION ON WHY CANADIAN RANKED 8 IN 1985 RANKED #8 IN THE WORLD IN 1985. CONTINUED ON NEXT PAGE JAG PHOTOGRAPHY 12 FALL 2016 | TENNISONTARIO.com #GETONTHECOURT | FALL 2016 13 MECHANICAL REQUIREMENTS BIANCA ANDREESCU MOVING OT FEATURE BY MIKE McINTYRE its highest ever success levels on the international tennis scene, Tennis Canada is hard at work behind the scenes to ensure that the next wave of Canadian talent finds its way to the top of the AD SIZE COLOUR INCHES sport in order to continue this newly established legacy. That being said, there is certainly no reason to rush youngsters like Andreescu into the professional ranks if they are not yet ready Coach Tauziat and Andreescu at 2015 or could benefit from more time at the junior FORWARD U18 Orange Bowl, Plantation Florida level. Gone it seems are the days of teenagers HIGHEST JUNIOR winning Grand Slams as they once did with ITF RANKING the Rogers Junior Nationals and reaching the Steffi Graf, Monica Seles, Martina Hingis and JANUARY 2016 finals of the $25,000 ITF Pro event in Gatineau Maria Sharapova. Today’s female tennis players *1 ISSUE WIDTH DEPTH where she fell to American Alexa Glatch who need a little more time to develop and find that was ranked 155th in the WTA rankings at the added power that is required to hit with the likes time and who is more than ten years Andreescu’s of Serena Williams or Andreescu’s current idol, 3 senior.