AYURVEDA MEETS TECH RESULTING IN DIGITAL TRANFORMATION

India Customer Showcase | 2019 INDUSTRY FAST-MOVING CONSUMER GOODS HEADQUARTERS , UTTARAKHAND Key Challenges • Centralizing visibility of the vast and complicated operational infrastructure “We realized that to optimize operational costs and reduce datacenter footprint, • Reducing personnel dependency and moving towards intelligent operations we must migrate to a virtual environment from traditional physical setup. The • Integrating digital infrastructure in a predominantly traditional workspace deployment of VMware vSphere has met all our expectations of flexibility, ease of operations, high resource availability and ensuring business continuity. Our IT VMware Solutions teams are now more responsive with better resource visibility and on-demand • VMware vSphere® resource provisioning capabilities.” • VMware vRealize® Operations™ • VMware Site Recovery Manager™ Manish Gaur, Head - Information Technology, Patanjali Ayurved Business Benefits

Set up a cloud-based virtual infrastructure Single-click orchestrated data recovery in Customer Profile case of a disaster Patanjali Ayurved, established in 2006, is an Indian Fast-Moving Consumer Goods (FMCG) company. In a short span of 12 years, the company has grown from a small pharmacy offering ayurvedic products to competing with the largest FMCG brands in the country. The company offers various products in food, health, beauty, and personal care Consolidate data centers and reduce the segments, and boasts a loyal customer following. Having established its market leadership in , Patanjali has footprint of the physical IT infrastructure Reduced RPO and RTO ensures immediate started to explore other geographies and now exports to Canada, the US, Mauritius, and Europe. The company’s business annual revenue is estimated at US$1.6 billion.

Machine learning- and AI-driven The Challenge intelligent decision-making Patanjali has a vast and complicated operational structure with over 47,000 physical retail counters, an online selling platform, and presence across various e-commerce platforms, over 3,500 distributors and warehouses across 18 states, and proposed factories in 6 states. For a company of this magnitude, the biggest challenge was to get visibility of the entire IT operational infrastructure at a centralized location with detailed insights into its performance.

Patanjali wanted to move towards enabling self-driven operations, reducing personnel dependency and automating operational functions. Integrating the digital setup with the legacy infrastructure and traditional workspaces was challenging for the company as it had thus far functioned as a traditional business, relying on manual processes and constant human intervention.

The Solution VMware helped Patanjali take its operations to the cloud through VMware vSphere Standard, providing an efficient and secure platform for a hybrid cloud, enabling it to migrate the legacy IT set-up from physical servers to a virtualized platform. The platform helped the company run, manage, connect, and secure applications in a common operating environment, while simplifying and centralizing its data center operations. VMware’s solution helped build a secure digital foundation to keep pace with the organization’s growing business needs.

VMware vRealize Operations integrated advanced operational skills and helped the company move towards self-driving operations. Having consolidated the data centers, VMware also created a data replication strategy, providing orchestrated data recovery through VMware Site Recovery Manager.

The Benefits VMware’s solutions helped Patanjali manage its operational infrastructure from a centralized dashboard. With server consolidation, Patanjali was able to dramatically reduce the footprint of the physical IT infrastructure and release much needed data center real-estate. It also helped the company create robust business continuity planning by keeping the reduced recovery point objective (RPO) and reduced recovery time objective (RTO) minimal. The upgraded setup automated operational IT functions and reduced the dependency on personnel and manual processes. It also enabled intelligent decision-making, driven by machine learning and artificial intelligence. VMware also created a disaster recovery (DR) strategy for Patanjali. With orchestrated data recovery, the company can ensure application availability and business continuity, in addition to fast and reliable disaster recovery with automated fail-over and fail-back. This implementation has enabled Patanjali to make its IT infrastructure future-proof for dynamic business environment.

India Customer Showcase | 2019