Ketchikan, AK 9990 I Phone (907) 228-560'.L L\Ekhlkan Fax (907) 225-5075
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City Manager 334 Frout Street CitY()f Ketchikan, AK 9990 I Phone (907) 228-560'.l l\ekhlkan Fax (907) 225-5075 TRANSMITTAL MEMORANDUM TO: The Honorable Mayor and City Council FROM: Lacey G. Simpson, Assistant City Manager DATE: July 11 , 2019 RE: Ketchikan Visitors Bureau's Quarterly Report of the President and Chief Executive Officer - January Through March 2019 Pursuant to paragraph (a) of Section 14 of the 2019 Community Agency Funding Agreement between the City of Ketchikan and the Ketchikan Visitors Bureau, attached for City Council review is a copy of the President and Chief Executive Officer's quarterly report for the period of January through March 2019. Should Councilmembers have questions and/or concerns regarding the President and Chief Executive Officer's report, staff can attempt to respond accordingly. AGENDA- 07/18/19- GGFYl3 1ez11 1"11 11 KETCHIKAN Our lifestyle, your reward II• July 10, 2019 Karl Amylon, Manager City of Ketchikan 334 Front Street Ketchikan, AK 99901 Re: Community Agency Funding Agreement between Ketchikan Visitors Bureau, Inc. and the City of Ketchikan for the Year 2019 Dear Mr. Amylon: Enclosed please find my report of activities conducted during the 1st quarter of 2019 and invoice #3-5456 requesting payment 2 of 4 as outlined in the 2019 City of Ketchikan-Ketchikan Visitors Bureau Agreement. If you have any questions or need additional information, please contact me at your convenience. Thank you for your assistance and attention to this matter. Sincerely, -faai-~ Patti Mackey President & CEO Ketchikan Visitors Bureau, Inc. 50 Front St. Ste. 203, Ket chikan, AK 99901· 907-225-6166 • pmackey@visit-ket chikan.com KETCHIKAN VISITORS BUREAU Activity report to the City of Ketchikan 1st Quarter 2019 activities Marketing statistics are included in the dashboard report that is attached. This format has been created to provide an "at a glance" review. If you have any questions or would like further information, please don't hesitate to let me know. Top paid lead generating* sources this quarter/year to date: Pay per click advertising FreeTravelGuides.com www.alaskasinsidepassage.com {SE AK Tourism Council) Journeys/VIA Magazine {AAA WA/ OR) Alaska State Vacation planner www.travelalaska.com {Official State of AK traveler site) We also generated leads from internet searches, national guide books {i.e. AAA motorists), friend and family referrals, prior year KVB visitor guides that are still in circulation and the chamber of commerce. * Leads are defined as a visit to our web site prompted by an advertisement and all requests for a copy of our visitor guide. Pay per click advertising is placed with Google, as well as search engines such as Bing, MSN and Yahoo Ketchikan Trip Planner guide requests this quarter/year to date break down as follows: 80% visiting by cruise 8% by air 7% by ferry 6% undecided Trip Planner distribution this quarter: 15,572 YTD: 15,572 Arrival Guide distribution {local racks): 6,545 YTD: 6,545 Hotel occupancy rates compared to prior year: Rooms occupied this quarter: 13,058 {42%) 2018: 15,646 (44%) Events generating hotel occupancy/bed nights* in Ketchikan this quarter include: Jazz & Cabaret, Weara ble Art Show, Rainy Day Quilters Show, Tongass Federal Credit Union annual meeting, Coast Alaska Board meeting, SSEABIA Home Show, First City Council on Cancer Auction, FSA Food Show These events combined with performances, fund raisers and private functions generated an estimated economic impact for meetings, conventions and events of: January: $ 10,044.00 February: $ 23,436.00 March: $ 32,922.00 Total Qtr/YTD: $ 66,402.00 *Figures are for events held at Ted Ferry Civic Center and/or groups who utilized KVB services. Some hotels consider this information proprietary and will not provide data to the KVB. Actual figures are typically higher than reported. www.visit-ketchikan.com Stats for the quarter/ytd: Unique visitors: 43,965 New visitors: 42,370 % of New Visitors: 96% Of note: As indicated in last quarterly report we boosted our ad word buys to help drive more visitors to the site. This resulted in a 14% increase in new visits over same period last year, 9% over 2017 first quarter. Overall visits to the site (unique users) increased 13% and 8% respectively. Highlights for the quarter KVB's Board of Directors and Advisors met January 8 for their annual planning retreat. Board members prioritized tasks for the coming year and determined topics for their 2019 planning sessions. Among the priorities identified: • Work with youth through the school district to educate students on the opportunities for careers in the visitor industry. • Engage the industry in discussions on challenges and opportunities as tourism grows in Ketchikan and to provide input to the borough for its work on a tourism planning document • Enhance community education efforts on the benefits of the industry • Interact with community leaders and serve as a resource on tourism related issues and planning efforts such as dock and uplands development and touri sm master plan Printing and distribution of the 2019 Ketchikan Arrival Guide commenced in January, with guides printed and received in Ketchikan in February. The arrival guide is specifically written as a tool for people who are already in Ketchikan and is distributed to roughly 35 locations around Ketchikan. KVB's annual banquet and 2018 awards presentation was held February 22 at Ted Ferry Civic center. Award recipients included: RAINBIRD AWARD: Stephen Bradford. Presented to the outstanding individual, group or bus iness who has volunteered their time and talents to further the efforts of the Ketchikan Visitors Bureau and the visitor industry in Ketchikan. SPIRIT OF ALASKA AWARD: Merita Kamberi. Presented to the individual or organization whose friendliness and service to visitors exemplifies Ketchikan's high standards for hospitality. HEART OF THE COMMUNITY: Tongass Trading Company. Recognizes the efforts of an individual or organization within the tourism industry who have demonstrated support for programs that benefit local needs. CHINOOK AWARD: Lynn Wadley. Presented to the individual or organization in recognition of efforts to bring meetings, conventions and/or events business to the community. GOLDEN TOTEM AWARD: Ketchikan Museums. Presented to the individual or organization who has demonstrated new ideas and cooperative efforts in working with Ketchikan's visitor industry. KVB assisted the US Navy's public affairs staff in advance of the Ketchikan port visit of the USS Zumwalt March 22-24 and staffed the visitor center at Berth 2 during the public tours offered on March 23. Journalist assistance this quarter: Andrew Waite, Alaska Airlines Beyond; Tam Melacca, a French journalist working on a television show "Invitation au voyage" arriving in Ketchikan in May to film a story about salmon; Candy Moulton, True West Magazine-Alaska history, mu seums round up. Catharine Lo Griffin, Hana Hou Magazine- Race to Alaska story. Allen Cox, editor NW Travel & Life, wildlife viewing/birdwatching in Ketchikan. KVB report t o the City of Ketchikan 1'1 Qtr/2019 activities/ Page 2 of 4 Our quarterly news brief, which is sent to travel journalists featured the following topics : Active travel activities - land, water and underwater adventures Ketchikan on trend for travelers- long weekends, photo opportunities for social media posting Alaska Rainforest Sanctuary's expanded raptor center managed by Sitka based Alaska Raptor Center Only in Ketchikan- unique offerings only found here The 2019 Ketchikan cruise ship calendar was published this quarter after review by Ports and Harbors and Cruise Line Agencies of Alaska. The theme for the calendar is celebrating Princess Cruises' soth anniversary of sailing in Alaska. I'd like to thank Pioneer Printing for continuing to provide pre-press and printing at no charge. January Worked with contractors to lay out plans for website upgrades. January member lunch was canceled due to a conflict for the invited speaker. February Extended offers of 1- and 2-year lease extensions to tenants of the tour center in the Berth 2 visitor information center. March KVB's March luncheon was organized by the board of directors as a work session with members to discuss challenges and opportunities for the visitor industry. Over 40 people attended the event. Promoted seasonal visitor information clerk positions, interviewed applicants. Worked with Port Director Steve Corporon, HAP representative Kari Erickson and carver Kenneth White to discuss Princess' request to gift the berth 2 visitor center with a totem pole that Kenneth had carved on board one of their ships. Assisted in making arrangements for City of Ketchikan representatives attending SeaTrade to participate in events hosted by ATIA and CUA Alaska in Miami. State, Regional Tourism activities I attended ATIA board and committee meetings in Juneau February 5 and March 19-20 and participated in several teleconferences throughout the quarter. I participated in SE Conference's annual Mid-Session Summit, in Juneau Feb 12-13 and served as a panelist for the tourism component of the conference. I was asked by the AK division of economic development to come to Juneau in March and teach train the trainer sessions for the AlaskaHost customer service essentials program. Fifteen representatives from Juneau based businesses participated in the 2-day training program March 13-14, which was funded through participant fees and Juneau's TBMP (Tourism Best Management Practices) program. Ketchikan Story Project Provided assistance to CUA Alaska, to obtain footage from the films for use in an advertisement to air on Gavel to Gavel. KVB report to the City of Ketchikan 1'1 Qtr/2019 activities/ Pa ge 3 of 4 Admin/General Operations activities The KVB office and Berth 2 visitor center were closed on New Year's Day, Martin Luther King, Jr. Day and Presidents Day. The Berth 2 visitor center operated on reduced hours on Jan 2-3 and every Friday through January.