THE RUNNING EVENT 2016 10 GREAT REASONS TO ATTEND THE LARGEST EDUCATIONAL PROGRAM TRADE SHOW WITH OVER 250

RUN STORE VENDORS THERUNNINGEVENT.COM TRE TRAINING CAMP FOR STAFFERS AND MANAGERS SPECIAL RATES FOR EARLY REGISTRATION RUN THE INDIE 5K THROUGH EPCOT RETAIL REGISTRATION DISCOUNTS TO LOCAL PARKS & ATTRACTIONS OPENS AUGUST 8 ATHLETE APPEARANCES THIS YEAR IN ORLANDO NOVEMBER 29-DECEMBER 2, 2016 | ORANGE COUNTY CONVENTION CENTER | HYATT REGENCY ORLANDO 1 2 THE LARGEST EDUCATIONAL GREAT SPEAKERS PROGRAM EVER! WHO UNDERSTAND YOUR BUSINESS DAVID MEERMAN SCOTT The New Rules of Marketing and PR By David Meerman Scott, the author of “Marketing Lessons from the Grateful Dead.” ere are four main ways to generate attention: You can BUY attention (this is called advertising); you can BEG for attention (this is called Public Relations); you can BUG people one at a time to get attention (this is called sales) or you can EARN attention online by creating great information that your buyers want to consume such as YouTube videos, blogs, Twitter feeds, photographs, charts, graphs, and ebooks—it is all free and it will be covered in Meerman Scott’’s presentation. Meerman Scott is an online marketing strategist and author of several books marketing, most notably e New Separate Master Class Rules of Marketing and PR with more than 350,000 copies in print in more session for owners of than 25 languages. e book was inspired by an accidental discovery (made larger stores, moderated when he was vice president of marketing at NewsEdge) that creating by Jim Dion. useful content oneself and publishing it on-line at virtually no cost was Let us develop your consistently more eective than expensive professional public relations best store managers programs. Subsequent books draw from his experience as a real-time and staffers with a bond trader, and his observations about innovative marketing by half-day training camp. organizations as diverse as IBM and the rock band e Grateful Dead. Bring your team to Orlando for TRE Training Camp. JIM DION How To Improve Your In-Store Execution How do you not lose momentum from the conference? Store owners come to TRE and other events each year and get great ideas, but how can you really execute them in your store? Dion will tell you how to create an action plan and act on it. In essence, this session will teach you to prepare an action plan for your return to your store so the insights and great ideas you acquired do not just slip away. Dion is one of the most highly regarded retail speakers and consultants in the United States and has 10 years of experience working with run specialty stores. He is the author of the best-sellers “Retail Selling Ain’t Brain Surgery, It’s Twice As Hard,” “Start and Run a Retail Business” and “ e Complete Idiot’s Guide to Starting and Running a Retail Store.” He consults, trains and speaks on consumer trends, retail technology, data analytics, selling and service, retail merchandising and operations, marketing and leadership. 3

TRE TRAININGInvest in your team by bringing CAMP your best staers to TRE for a special half-day training class. is session is for store managers and associates and will cover store operations, customer outreach and marketing and inventory management. TRE Training Camp will be led by Tom Grien, a former running store owner who is now a retail consultant. In this three hour class, Grien will cover the following topics in a lively, entertaining manner that will educate and train your sta so they can provide more value to your store: Build Your Team: How store managers can hire candidates who t into your culture. Back to Basics: Facilitate an unforgettable Customer Experience in Your store. Break Expectations: Live your store’s vision outside the four walls. therunningevent.com/trainingcamp 4 5RUN THROUGH EPCOT VISIT ORLANDO’S TRACK SHACK

is year, run the Indie 5K at Epcot on ursday, Stay on aer TRE to Enjoy Orlando and participate December 1, 2016. Experience Epcot as few get in the OUC Orlando Half Marathon & Track Arrive early for a VIP reception at Orlando’s to see it with an early morning run through the Shack Lake Eola 5k. Enjoy this 40-year-old race, iconic Running Store Track Shack. theme park before it opens to the public. Join us produced by Jon and Betsy Hughes of Track Shack. Learn how this store has been able to thrive for our largest post-run expo ever. Special rates for all TRE attendees. and survive for more than 30 years. therunningevent.com/indie5k therunningevent.com/eola5k 6 7 8 THE ENTIRE INDUSTRY BRING THE 50 BEST UNDER ONE ROOF FIREWORKS FAMILY Join us for the 50 Best Awards Dinner at “ e World ShowPlace at Epcot.” And if the award ceremony doesn’t provide enough reworks, the good folks at Epcot More than 250+ exhibitors and retailers from the US, promise some top notch pyrotechnics. Canada and Europe at the modern and convenient Orange County Convention Center on International Drive in Orlando. Connected by a sky bridge to the Hyatt Regency Orlando, the ocial show hotel.

Bring the family with you to Orlando to e Running Event and take advantage of special pricing for local theme parks and attractions. We’ll get you great discounts on these attractions and you can use our 9 TRE rates at e Hyatt to extend your stay in Orlando. THE RUNNING EVENT 2016 AGENDA AT-A-GLANCE ORLANDO NOVEMBER 29- DECEMBER 2, 2016 / ORLANDO, FL EASY & AFFORDABLE Tuesday, Nov 29, 2016 9:30 a.m. – 3:45 p.m. Orlando’s International Airport provides easy Conference & Workshops 11: 00 a.m. – 1:00 p.m. in-and-out ight service. And you can jump on a Hyatt Regency Orlando Registration Hyatt Regency Orlando 4:00 p.m. direct ight from most major markets. 1:00 p.m. - 5:30 p.m. Trade Show Opens Conference Sessions Orange County Convention Center Hyatt Regency Orlando 6:00 p.m. – 8:00 p.m. 6: 00 p.m. - 7:30 p.m. Cocktails and extended business Opening Night Poolside Reception hours on the Trade Show Floor Hyatt Regency Orlando Orange County Convention Center 7:30 p.m. 8:00 p.m. Dinner on your own at local TRE Trade Show Closes 10 eateries in Orlando, FL Friday, Dec 2, 2016 Thursday, Dec 1, 2016 Wednesday, Nov 30, 2016 7:00 a.m. - 8:30 a.m. SPECIAL RATES FOR 6:30 a.m. Running Specialty Hall of 6:30 a.m. Buses depart for Indie 5K at Fame Breakfast & Meet in Hyatt Lobby for Epcot. Departing from the Hyatt Induction Ceremony “Fun Run” (depart from the front Hyatt Regency Orlando of the Hyatt at first daylight) 10:00 a.m. – 6:00 p.m. EARLY REGISTRATION TRE Trade Show Hours 8:00 a.m. – 9:30 a.m. 8:30 a.m. - 1:00 p.m. Register by Sept. 16, to take advantage of our early 7:00 p.m. TRE Trade Show Hours Retailer Breakfast Seminar bird discounts. Ask about our Group Registration Sponsored by The 50 Best Running Stores in 1:00 p.m. For retailers only America Awards and Banquet TRE Trade Show closes Packages when you bring 5 or more people.

THE ONLY CONFERENCE & TRADE SHOW THE TRADE SHOW ENDORSED BY THE

EXHIBITORS (AS OF 7/7/16)

2UNDR Goodhew/Sockwell Rhone 2XU Gu Energy Labs RICS Software Hammer Nutrition Rocket Pure Acoustic Sheep Have The Drive RockTape Active Tense/Errea USA Headsweats ROLL Recovery Addaday Hickory Brands, Inc. Runbell LLC Hoka RunGuards LLC Aetrex Worldwide Honey Stinger Runner’s World Altra Footwear Icebug USA Inc. Ryka Amphipod Impact Canopies USA SAAKA Apera LLC Implus Salming Running USA Armpocket Injinji, Inc. Salomon ashmei Inov-8, Inc. Saucony A lively presentation of more than 250+ brands including some of the ASICS America Janji Saxx Underwear Co. biggest companies on the planet as well as innovative newcomers. Balega Jaybird Bauerfeind USA Jelly Belly-Sport Beans Shebeest See new products before any other channel of distribution and meet Black Diamond Equipment Sport Shock Doctor dba Nathan and with key executives at the best suppliers to the run specialty channel. BloqUV JUNK Brands McDavid Bluewire Audio LLC Just Live BOA Technology Kahtoola Inc. Smartwool 2016 PLATINUM SPONSORS BOCO Gear Sof Sole Body Glove Performance Kari Traa SOLE Bodyglide Knuckle Lights Soleus Running Bondi Band KT Health, LLC Sorbothane Performance Insoles BoxFox La Sportiva NA Spenco Medical Brilliant Reflective LALO SPIbelt Brooks LEGEND Compression Wear , Inc. Buff, Inc. Lole Sporting Innovations Group, LLC Camelbak LP TENT INC. Sports Marketing Surveys CEP Compression lucy Activewear Stance System Lumo Bodytech Steigen ChronoTrack Marathon Printing, Inc. Stunt Puppy 2016 SPONSORS Clif Bar MBT USA, Inc. Superfeet Columbia Montrail Medi-Dyne Sure Foot Corporation Competitor Sweat X Sport Compressport International S.A. Mission Athletecare Sweetwood Cattle Company Craft Sportswear North America Mizuno USA Swiftwick currex Moji Tailwind Nutrition CW-X Mueller Sports Medicine tasc Performance Darn Tough Vermont MYLAPS US Inc. Tekscan DeFeet International My Soxy Feet Telic DJO Consumer LLC (DonJoy Netvirta Performance) The SportsOneSource Group

® DryMax Technologies Night Runner 270 Lights The Stick Eagle Creek Nike Thorlo, Inc. EC3D Sport Nofel Pro Tifosi Optics, Inc. ® ElliptiGO Nuun Hydration Tiger Tail USA Epson America Inc. OMNI Apparel, Inc. Timex Group USA Inc. Expert Brand On TLF Apparel Falke USA OOFOS TomTom Farm to Feet Orange Mud Topo Athletic Feetures Orthozone Trigger Point Fitletic Sports, LLC OS1st UFM Underwear for Men Fleet Feet Sports, Inc. Pearl Izumi Uglow Sport Ltd FlipBelt Performance Health Ultimate Direction Fuelbelt Polar Fun Source, LLC PowerBar W.L. Gore and Associates Garmin USA PowerStep Woodway USA Gatorade Endurance prAna Wrightsock Generation UCAN Pro-Tec Athletics Yaktrax GLUKOS North America Zamst

® Goldwin America Inc. RAD Zensah GoMotion Zero Runner RETAIL REGISTRATION THE RUNNING EVENT 2016 OPENS AUGUST 8, 2016

PO BOX 23-1318 Great Neck, NY 11023

THERE ARE MORE WAYS THAN EVER TO ATTEND THE RUNNING EVENT 2016! Early bird registration discounts available through September 16 For trade show and sponsorship information, please contact: ...... $700 Troy Leonard/Show Director 1. ALL ACCESS [email protected] Attend all conference sessions, the trade show and all social events. 352-624-1561 Beth Gordon [email protected] 2. DAY TRIPPER ...... $400 949-293-1378 Attend all conference sessions and the trade show. Enjoy Orlando on your own at night. Jeff Gruenhut [email protected] 404-849-4156 Jeff Nott 3. TRADE SHOW ONLY ...... $50 [email protected] Shop the largest trade show in the world devoted to the run specialty business and enjoy 516-305-4711 complimentary breakfast and lunch. Katie O’Donohue [email protected] 828-244-3043 4. BRING YOUR TEAM TO THE RUNNING EVENT 2016 Sam Selvaggio [email protected] Take advantage of TRE’s expanded offering of training and business sessions targeting 212-398-5021 buyers, managers and sales associates with All Access Passes for your entire staff. Bring a Retailers interested in team of five or more of your staff to TRE and your team leader will receive: upgrades, special attending should contact: access, and discounted registration fees. Contact Christina Henderson for more information: Mark Sullivan [email protected] [email protected] or 516-305-4712. 646-319-7878 Christina Henderson [email protected] 516-305-4712 REDUCED PRICE ADMISSION FOR ALL IRRA MEMBERS

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