AD RATES BY COLUMN INCH 2020

Frequency Rates Total No Contract 13 week 26 week 52 week column inches per col. inch per col. inch per col. inch per col. inch A. 1 - 7 $12.54 $11.29 $10.66 $10.03 B. 8 - 13 $11.91 $10.72 $10.13 $9.53 C. 14 - 27 $11.32 $10.19 $9.62 $9.05 D. 28 - 41 $10.75 $9.68 $9.14 $8.60 E. 42 - 55 $10.21 $9.19 $8.68 $8.17

The dynamic territory known as F. 56 - 70 $9.70 $8.73 $8.25 $7.76 ’s radiates G. 71 - 140 $9.22 $8.30 $7.84 $7.37 north, west and south from H. 141 - 210 $8.76 $7.88 $7.44 $7.01 where meets the Atlantic Ocean. I. 211 & up $8.32 $7.49 $7.07 $6.66 The Cape Region includes the ocean and bay beach communities and the eastern Bulk Rates half of Sussex County that looks Total Cost Total Cost to the beach for its recreation, column inches per inch column inches per inch Advertisers may earn DISCOUNTED shopping and entertainment. 208 - 415 $10.02 2184 - 2911 $8.17 BULK RATES Delaware’s Cape Region 416 - 727 $9.53 2912 - 3640 $7.75 by agreeing to place a minimum number of represents the fastest-growing 728 - 1455 $9.05 3641 - 5460 $7.37 areas of Delaware and the East advertising inches during a 52 week period. Coast. The growth continues 1456 - 2183 $8.60 5461 - 7280+ $7.00 due to low taxes, our temperate climate, public beaches, and the Add Color to an advertisement bays and rivers. 20 inches & larger = additional $85 | Less than 20 col. inches = $4.00 per column inch

Our distrubution has grown to 2020 Pick-Up rate = $7.00 per col. inch include points beyond our Cape Ad must remain the same and run in another Cape Gazette publication within 6 days Region. Readers now acquire papers in Seaford, Bridgeville, Selbyville, Greenwood, Millville Ads / Artwork and beyond! Print-Ready Ad Submissions: Unacceptable Artwork/Fonts: The Cape Gazette is published PDFs PREFERRED Publisher, Powerpoint, Excel, & Word Tuesday & Friday, and sells more Exact size with layers flattened, documents are NOT acceptable formats. than 23,000 copies each week. all fonts embedded, CMYK colors, Include a flattened JPEG as a guide More than 8,000 receive home resolution of 170 - 300 DPI. to reproduce final ad. delivery of the Cape Gazette Email ads to the ad representative. Do not use True Type fonts. twice a week. An additional 4,000 to 5,600 copies are sold Art/Photos Submissions: Advertising Deadline: weekly on newsstands. IMAGES: Submit high-quality & high- Friday Paper: resolution images (at least 170 DPI) 11am Tuesday - Copy is due 4pm Tuesday in TIFF or JPEG formats. Midweek / Tuesday Paper: For more information FONTS: Must be submitted separately call 302-645-7700 2pm Thursday - Copy is due Friday and will be substituted if missing. Convert text to outlines for EPS files. The Cape Gazette is locally owned Use Type 1 PostScript fonts only. and operated in Sussex County, DE. Low-resolution (< 170 DPI) & web images are not acceptable artwork. RVSD10/19 RC 27 AD RATES BY SIZE 2020

Cost Per Issue Includes Color Column Sizes Ad Size Open Rate 13 Week Rate 26 Week Rate 52 Week Rate Bus. Card $66.16 $61.16 $58.64 $56.12 1 Column = (2 col. x 2”) 4” total 1.82” 1/8 Page (2 col. x 4”) 8” total $127.28 $117.76 $113.04 $108.24 1/6 Page (3 col. x 4”) 12” total $190.92 $176.64 $169.56 $162.36 1/4 Page (3 col. x 6.75”) 20.25” total $314.23 $291.35 $279.81 $268.26 1/2 Page Vert. (3 col. x 11”) 33” total $439.75 $404.44 $386.62 $368.80 2 Columns = 3.8” 1/2 Page Horz. (5 col. x 6.75”) 33.75” total $447.81 $411.70 $393.48 $375.25 2/3 Page (3 col. x 13.75”) 42” total $513.82 $470.98 $449.56 $428.14 3/4 Page (4 col. x 11”) 44” total $534.24 $489.36 $466.92 $444.48 Full Page $764.00 $696.10 $662.50 $628.20 (5 col. x 13.75”) 70” total 3 Columns = 5.78” Prices are for Full-Color Ads 2020 Cape Gazette Pick-Up rate Business Card – Subtract $16 $7.00 per col. inch B&W Ads 1/8 Page – Subtract $32 Ad must remain the same and run in another 1/6 Page – Subtract $48 Cape Gazette publication within 7 days 1/4 Page & larger – Subtract $85 Cape Gazette Insert Rates 2020* Total Pages to Insert Cost per Thousand** For pre-prints above 50 pages call for rates - 302-645-7700 A. 1 - 4 $30 / thousand 4 Columns = Shipping address for pre-prints: B. 5 - 12 7.76” $45 / thousand Cape Gazette C. 13 - 20 $55 / thousand c/o Delaware Printing Co. 110 Galaxy Dr. D. 21 - 40 $65 / thousand Dover, DE 19901 E. 41 - 50 $75 / thousand *Inserts and Pre-Prints – Cape Gazette only **All Insert & Pre-Print Prices Are Net Ads / Artwork 5 Columns = Print-Ready Ad Submissions: FONTS: Must be submitted separately and will be 9.74” PDFs PREFERRED substituted if missing. Convert text to outlines Exact size with layers flattened, all fonts embedded, for EPS files. Use Type 1 PostScript fonts only. CMYK colors, resolution of 170 - 300 DPI. Low-resolution (< 170 DPI) & web images are not acceptable artwork. Email ads to the ad representative. Unacceptable Artwork/Fonts: Art/Photos Submissions: Publisher, Powerpoint, Excel, & Word documents are IMAGES: Submit high-quality & high-resolution images NOT acceptable formats. Include a flattened JPEG as a (at least 170 DPI) in TIFF or JPEG formats. guide to reproduce final ad. Do not use True Type fonts.

For more information, call 302-645-7700 RVSD10/19 RC 27 2/3 PAGE Weeks 1/4 PAGE Weeks Weeks 1/16 PAGE 52$268.26 26$279.81 13$291.35 $314.23 1 52$428.14 26$449.56 13$470.98 $513.82 1 52$56.12 26$58.64 13$61.16 $66.16 1 42 col.inches 3 col.x13.75" Subtract $16forBW Subtract $85forBW 20.25 col.inches 3 col.x6.75” Subtract $85forBW 4 col.inches 2 col.x2” Cost perissue Cost perissue Cost perissue PAGE PAGE PAGE 1/16 2/3 1/4 Weeks 1/2 PAGEVERTICAL Weeks 3/4 PAGE Weeks 1/8 PAGE 52$368.80 26$386.62 13$404.44 1$439.75 52$444.48 26$466.92 13$489.36 $534.24 1 52$108.24 26$113.04 13$117.76 $127.28 1 Subtract $85forBW Subtract $32forBW 33 col.inches 3 col.x11" 44 col.inches 4 col.x11" 8 col.inches 2 col.x4” Subtract $85forBW Cost perissue Cost perissue Cost perissue AD SIZECOMPARISONS2020 PAGE PAGE PAGE 1/2-V 1/8 3/4 Weeks 1/6 PAGE 1/2 PAGEHORIZONTAL Weeks FULL PAGE Weeks 52$162.36 26$169.56 13$176.64 $190.92 1 52$375.25 26$393.48 13$411.70 $447.81 1 52$628.20 26$662.50 13$696.10 $764.00 1 12 col.inches 3 col.x4” 33.75 col.inches 5 col.x6.75” Subtract $85forBW Subtract $48forBW Subtract $85forBW 70 col.inches 5 col.x13.75" Cost perissue Cost perissue Cost perissue PAGE PAGE PAGE 1/2-H FULL 1/6

RVSD9/19 RC 27 CLASSIFIED RATES 2020

Regular Rates Column Sizes Type of Classified No Contract Conditions Run Time Other 1 Column = Per col. inch 2nd Run 13, 26, and 52, week 1.38” Display Ads $9.20 term rates apply to First Run $5.90 per col. inch consecutive insertions. Per 20 words, 50¢ for Commercial Word Ads $8.50 each additional word Legal Ads $9.20 Per col. inch

Name Change $100.00 3 Times 2 Columns = Pre-pay only 2.85”

Alcohol License $100.00 Pre-pay only 3 Times

Not responsible $100.00 Pre-pay only 3 Times for Debts

Concealed Weapon $95.00 Pre-pay only 1 Time 3 Columns = 2 Times for $24 4.32” Yard Sales $19.00 Pre-pay only 1 Time Ad listed online Personal Items Only Free for 20 words Over 20 words - flat (not business-related) or less. rate of $8.50 plus 50¢ for each word over. Post on Internet 1-6 column inches $15.00 1 Week. Combined No additional Posted on Fridays. with print only. discounts 4 Columns = 7+ column inches $20.00 5.79” Add color for $3.90 per column inch. Pick-up rate for display ads is $5.90 per column inch.

Cape Services Page* Total Total Per Week Total Contract Commitment Pre-Paid Pre-paid Deadlines CLASSIFIED ADS 13 Week $20.80 $270.40 5 Columns = Friday Issue - Wednesday at Noon 7.24” 26 Week $18.80 $488.80 Tuesday Issue - Friday at Noon 52 Week $16.80 $873.60 Post on $11.00 N/A CAPE SERVICES CapeGazette.com Friday for following Friday *Sold as prepaid and contracts only. 6 Columns = 8.72” Ads / Artwork Print-Ready Ad Submissions: FONTS: Must be submitted separately and will be PDFs PREFERRED substituted if missing. Convert text to outlines Exact size with layers flattened, all fonts embedded, for EPS files. Use Type 1 PostScript fonts only. CMYK colors, resolution of 170 - 300 DPI. Low-resolution (< 170 DPI) & web images are not acceptable artwork. Email ads to the ad representative. 7 Columns = Unacceptable Artwork/Fonts: 10.18” Art/Photos Submissions: Publisher, Powerpoint, Excel, & Word documents are IMAGES: Submit high-quality & high-resolution images NOT acceptable formats. Include a flattened JPEG as a (at least 170 DPI) in TIFF or JPEG formats. guide to reproduce final ad. Do not use True Type fonts.

For more information, call 302-645-7700 RVSD9/19 RC 27 WEB RATES 2020

Averaging OVER 20,000 USERS DAILY

CAPEGAZETTE.com provides the most comprehensive coverage of Cape Region news and information drawing readers with local interests in the Cape Region. Over 2 million unique users from Rehoboth Beach and the surrounding metro areas choose CapeGazette.com as their source to stay in tune with the Delaware Beach market.

Web Rates DISPLAY AND TARGETED CAMPAIGNS AVAILABLE

Purchasing your online advertising 52 WEEK ESTIMATED WEEKLY ESTIMATED ANNUAL OPEN* CONTRACT IMPRESSIONS IMPRESSIONS direct from CapeGazette.com ensures brand security and $125 $115 14,500 750,000 eliminates the possibility of ad fraud. $185 $175 22,000 1,125,000 Display ads are served and reported $240 $225 29,000 1,500,000 through Google Ad Manager. $290 $280 36,000 1,875,000 $350 $325 43,000 2,250,000 $375 $365 50,000 2,625,000 *Weekly buys only available as contracted inventory permits $420 $405 58,000 3,000,000 Native Advertising Opportunities

AFFILIATE PROGRAM - A unique opportunity for businesses AFFILIATE REAL ESTATE PROGRAM - Real estate businesses and organizations to create native content on CapeGazette.com. can promote and post information including their property Members are able to connect with millions of users. listings on CapeGazette.com. This program is sure to increase $32 per week | $10 per week for 501(c)(3) your website traffic numbers. Members are able to post their listing, offers, and specials in front of thousands of Benefits include: daily viewers for $32 per week. Benefits are the same as the • Post business offers and briefs • Share your listing on Affiliate program. The extra Real Estate Slot feature enables to the public social networks agents to post photos and information for prospective buyers. • Premium rotating 300x250 • Google Map displays REAL ESTATE SLOTS banner on story pages your primary location The property-listing feature, for an added charge, • Your unique web address (mini-site) • Use this program to drive includes: listed in our business directory more traffic to your site • Main image • Google maps of property • RSS Feed available - Update social • All posts indexed by major & photo galleries • Agent contact and profile media accounts and website search engines • Full details of property • Social media tools • Submit calendar information

AFFILIATE / REAL ESTATE 1 Slot $200 per year Real Estate Slots Prices based on 5 Slots $375 per year amount purchased per year. 10 Slots $650 per year 20 Slots $1000 per year 35 Slots $1575 per year RVSD10/19 RC 27 Ask about having a customized, actively managed web campaign built for your business. Please call 302-645-7700 or email [email protected] to have a campaign customized to meet your needs. AD RATES MAY 14 TO SEPTEMBER 3, 2020

Rates by column inches Total No Contract 10 weeks 17 weeks column inches per col. inch per col. inch per col. inch A. 1 - 7 $9.64 $9.16 $8.68 B. 8 - 13 $9.16 $8.70 $8.24 C. 14 - 27 $8.70 $8.27 $7.83 The free visitors’ guide to Delaware’s Cape Region, D. 28 - 41 $8.27 $7.85 $7.44 published every Thursday, May through September. E. 42 - 55 $7.85 $7.46 $7.07 The Beach Paper offers the reach your business needs F. 56 - 70 $7.46 $7.09 $6.71 with a circulation of 12,500 - 13,100 per week for a 17-week summer season. Distribution points include G. 71 - 140 $7.09 $6.73 $6.38 more than 400 high-traffic locations such as terminals, H. 141 - 210 $6.73 $6.40 $6.06 visitor centers, hotels, Realtors and retail newsstands. Add Color to an advertisement Thousands of new weekday arrivals, weekend visitors 20 inches & larger = additional $85 as well as permanent residents have come to rely on Less than 20 col. inches = $4.00 per col. inch the Beach Paper for their recreational information. 2020 Cape Gazette Pick-Up rate = $7.00 per col. inch Ad must remain same and run in another Cape Gazette Broadkill Beach DELAWARE BAY publication within 6 days Prime Hook

Lewes Milton Cape Henlopen Rates by size State Park Five Points Open Rate 10 Week Rate 17 Week Rate Rehoboth Gravel Hill Beach Ad Size Harbeson Per Week Per Week Total Per Week Total Georgetown 1/8 Page REHOBOTH $73.28 $69.60 $696.00 $65.92 $1120.64 BAY (2 col. x 4”)

Long Neck Seashore State Park 1/4 Page Oak $176.18 $167.47 $1674.70 $158.56 $2695.52 Orchard INDIAN

ATLANTIC OCEAN (3 col. x 6.75”) Millsboro RIVER BAY Bethany Beach 1/2 Page Vrt. $272.91 $259.05 $2590.50 $245.52 $4173.84 (3 col. x 11”)

1/2 Page Hrz. $279.11 $264.94 $2649.40 $251.11 $4268.87 (5 col. x 6.75”) Fenwick Circulation Area Island 3/4 Page $354.40 $328.24 $3282.40 $311.08 $5288.36 (4 col. x 11”) Call today to create your summer Full Page $522.20 $496.30 $4963.00 $469.70 $8443.90 promotional plan - 302-645-7700 (5 col. x 13.75”)

The Beach Paper Advertising Deadlines Graphic Requirements A Cape Gazette Ltd. Publication, Space Reservation - 11am Thursday PDFs PREFERRED Exact size with layers flattened, locally owned and operated at: before the desired publication date. all fonts embedded, CMYK colors, 17585 Nassau Commons Blvd. All copy - due Monday 4pm. resolution of 170 - 300 DPI. Lewes, Delaware 19958 Camera-Ready Ads - due Tuesday 12 Noon. Email ads to the ad representative. Phone: 302.645.7700

RVSD10/19 RC 27 ADVERTISING CALENDAR 2020

JANUARY Winterfest PB Program JULY Fall Festivals Booklet Deadline Jan. 10 • Insert Jan. 31 S M T W T F S S M T W T F S Deadline July 31 • Insert Sept. 4 Printer Jan. 24 u u 1 2 3 4 1 2 3 4 Printer Aug. 21 Covers Aug. 19 5 6 7 8 9 10 11 Weddings Booklet 5 6 7 8 9 10 11 Deadline Jan. 17 • Insert Feb. 14 12 13 14 15 16 17 18 Printer Jan. 31 J 12 13 14 15 16 17 18 19 20 21 22 23 24 25 19 20 21 22 23 24 25 26 27 28 29 30 31 26 27 28 29 30 31 FEBRUARY Medical Directory AUGUST S M T W T F S Deadline Feb. 7 • Insert Mar. 6 S M T W T F S Printer Feb. 21 J 1 1 2 3 4 5 6 7 8 Spring Home & Garden Booklet 2 3 4 5 6 7 8 Fall Home & Garden Booklet 9 10 11 12 13 14 15 Deadline Feb. 21 • Insert Mar. 20 9 10 11 12 13 14 15 Deadline Aug. 21 • Insert Sept. 18 Printer Mar. 6 u Covers Mar. 4 u 16 17 18 19 20 21 22 16 17 18 19 20 21 22 Printer Sept. 4 Covers Sept. 2 23 24 25 26 27 28 29 23 24 25 26 27 28 29 30 31 MARCH Spring & Summer Festivals SEPTEMBER Jazz Festival Program Deadline March 20 • Insert April 17 Deadline Sept. 11 • Insert Oct. 13/16 S M T W T F S S M T W T F S Deadline Sept. 11 • Insert Oct. 13/16 Printer April 3 u Covers April 1 Printer Sept. 25 u Covers Sept. 23 1 2 3 4 5 6 7 1 2 3 4 5 8 9 10 11 12 13 14 6 7 8 9 10 11 12 Beach Paper Final Edition (17 of 17) 15 16 17 18 19 20 21 13 14 15 16 17 18 19 Deadline Aug. 27 • Publishes Sept. 3 22 23 24 25 26 27 28 20 21 22 23 24 25 26 29 30 31 27 28 29 30

APRIL Dine Out! Booklet OCTOBER 55+ Booklet Deadline April 17 • Insert May 15 S M T W T F S S M T W T F S Deadline Sept. 25 • Insert Oct. 23 Printer May 1 J u 1 2 3 4 1 2 3 Printer Oct. 9 Covers Oct. 7 5 6 7 8 9 10 11 Easter Issue - April 10 4 5 6 7 8 9 10 Elections Guide 12 13 14 15 16 17 18 11 12 13 14 15 16 17 Deadline Oct. 16 • Insert Oct. 30 19 20 21 22 23 24 25 18 19 20 21 22 23 24 Printer Oct. 23 u 26 27 28 29 30 25 26 27 28 29 30 31

MAY First Beach Paper 20202019 NOVEMBER ‘Tis the Season Holiday Booklet S M T W T F S Publishes May 14 (17 issues) S M T W T F S Deadline Oct. 23 • Insert Nov. 24& 27 Printer Nov. 6 u Covers Nov. 4 1 2 Our Pets Directory 1 2 3 4 5 6 7 3 4 5 6 7 8 9 Deadline May 1 • Insert May 29 8 9 10 11 12 13 14 Thanksgiving Printer May 15 u Covers May 13 10 11 12 13 14 15 16 15 16 17 18 19 20 21 Office Closed Nov. 26 & 27 17 18 19 20 21 22 23 Graduation Booklet 22 23 24 25 26 27 28 24 25 26 27 28 29 30 Deadline May 22 • Insert June 12 29 30 31 Printer June 5 u JUNE 4th of July Editions DECEMBER Christmas CG Issue S M T W T F S BP July 2 S M T W T F S Deadline Dec. 22 • Publish Dec. 25 Cape Gazette July 3 1 2 3 4 5 6 1 2 3 4 5 Mid-Week June 30 = DEADLINE 7 8 9 10 11 12 13 6 7 8 9 10 11 12 = DEADLINE 14 15 16 17 18 19 20 13 14 15 16 17 18 19 DATES = PRINTER = INSERT 21 22 23 24 25 26 27 20 21 22 23 24 25 26 = INSERT 28 29 30 27 28 29 30 31 J = ENGLE PRINTING u = DE PRINTING Cape Gazette Publishes Tuesdays & Fridays. Please contact our advertising representatives for information Beach Paper Publishes Thursdays: May 14 – Sept. 3, 2020. about these publications and others produced by Cape Gazette, Ltd. P.O. Box 213 • Lewes, DE 19958 • 302-645-7700 • Fax 302-645-1664 RVSD9-19 RC 27