Read Ebook {PDF EPUB} Return to the Creation of Apple and How It Changed the World by Michae The Little Kingdom. The Little Kingdom is the first book that documented the development of Apple Computer. It was published in 1984 and written by then- Time Magazine reporter Michael Moritz. While Jobs initially cooperated with Moritz, he ended communication in the middle of the project and did not authorize the published final version. Moritz reissued an updated version of the book in 2009 as Return to the Little Kingdom: Steve Jobs, the Creation of Apple, and How It Changed the World. Steve Jobs contracted Moritz in the early 1980s to document the development of the Macintosh for a book he was writing about Apple. [1] According to , Jobs stated that "Mike's going to be our historian," a comment made in response to the fact that a year early a history had been written about another computer company. As he was close in age to many on the development team, he seemed to be a good choice. [1] By late 1982, Moritz was Time Magazine's San Francisco Bureau Chief and working on the special Time Person of the Year issue. His work on that issue (which was initially supposed to be about Jobs) included a lengthy interview with Jobs' high school girlfriend, , in which she discussed the history of their child, Lisa. Moritz's follow up interview with Jobs on the subject led to denial of paternity on his part. [2] [3] The issue also contained negative commentary on Jobs from other Apple employees. [1] The special issue was later renamed Machine of the Year prior to publication, [2] [3] [4] celebrated The Computer [1] and declared that, "it would have been possible to single out as Man of the Year one of the engineers or entrepreneurs who masterminded this technological revolution, but no one person has clearly dominated those turbulent events. More important, such a selection would obscure the main point. TIME's Man of the Year for 1982, the greatest influence for good or evil, is not a man at all. It is a machine: the computer." [1] Jobs cut off all ties with Moritz after the issue was published and threatened to fire anyone who communicated with him. [1] According to Hertzfeld, "some of us talked with Mike again surreptitiously, as he was putting the finishing touches on his book around the time of the Mac introduction" and the resulting text, The Little Kingdom, "remains one of the best books about Apple Computer ever written." [1] [5] In the Prologue to Return to the Little Kingdom: Steve Jobs, the Creation of Apple, and How It Changed the World (the 2009 updated reissue of The Little Kingdom ) Moritz states that he was as incensed as Jobs was about the Time Magazine special issue: "Steve rightly took umbrage over his portrayal and what he saw as a grotesque betrayal of confidences, while I was equally distraught by the way in which material I had arduously gathered for a book about Apple was siphoned, filtered, and poisoned with a gossipy benzene by an editor in New York whose regular task was to chronicle the wayward world of rock-and-roll music. Steve made no secret of his anger and left a torrent of messages on the answering machine I kept in my converted earthquake cottage at the foot of San Francisco’s Potrero Hill. He, understandably, banished me from Apple and forbade anyone in his orbit to talk to me. The experience made me decide that I would never again work anywhere I could not exert a large amount of control over my own destiny or where I would be paid by the word. I finished my leave [and] published my book, The Little Kingdom: The Private Story of Apple Computer , which I felt, unlike the unfortunate magazine article, presented a balanced portrait of the young Steve Jobs." [6] Mike Moritz regrets: He never patched things up with Steve Jobs. Elevate your enterprise data technology and strategy. Elevate your enterprise data technology and strategy at Transform 2021 . Tech pundits like to look forward, not back. But at a speaking appearance on Tuesday, Mike Moritz, a partner at , admitted to two regrets: passing on Netflix and never repairing his relationship with Apple CEO Steve Jobs. Moritz appeared at the Rosewood Hotel on Sand Hill Road, the epicenter of the venture-capital business, at an event sponsored by Silicon Valley Bank to discuss his new book, Return to the Little Kingdom: Steve Jobs, the Creation of Apple, and How It Changed the World. The book is actually a reissued and updated version of his original 1984 biography of Jobs, The Little Kingdom. And the reporting for that book, done when Moritz was a reporter for Time magazine, is part of what led him to his unlikely career as a venture capitalist. “So much of what has happened has been associated with Apple and the tale of this extraordinary company that I find that Apple’s breadcrumbs are strewn across the path of my life,” said Moritz. “As a correspondent for Time magazine, I had this wonderful calling card.” That access led him to Jobs, who had started work on the original Macintosh. “At that point, Steve Jobs had just begun work on a little computer that at that point didn’t have a name, was just a skunkworks project,” said Moritz. “He was interested in having its evolution documented, and I was interested in telling the story of Apple Computer.” Then came Moritz’s editor at Time, who “poisoned with a gossipy benzene” a 1983 profile of Jobs for the magazine’s Man of the Year issue, Moritz wrote in his new book’s prologue. Jobs called Moritz repeatedly afterwards, leaving enraged messages on Moritz’s answering machine. Moritz didn’t specify what about the profile angered Jobs, but the article included reporting on Jobs’s daughter born out of wedlock, Lisa Brennan-Jobs, whom Jobs subsequently acknowledged and whose name is apocryphally said to have inspired one of Apple’s computer lines. Moritz wrote that Jobs subsequently “banished” him from Apple and cut off all contact between his circle and the reporter. Asked if he had ever managed to mend that rift, Moritz said, “Unfortunately not. If I were in Steve’s shoes, I think I would have reacted in a similar fashion. It was hard to say who was more irate at the time, Steve or me. But I think it has colored his relationship with the press ever since.” Thirty years ago, Jobs was a supplicant to the mighty Time, hoping for coverage and fuming at the result. With the launch of the iPad, the shoe is on the other foot, of course. Thirty years ago, Time, which devoted a lavish cover to Apple’s new tablet computer, is now a mere vendor to Apple’s online newsstand. Asked to comment on this turnabout, Moritz started to reminisce. “This is a pathetic little story,” he began. But then the former reporter remembered himself, and started talking about the industries Jobs has revolutionized. The telling of tales was in the past. Michael Moritz. Sir Michael Jonathan Moritz KBE (born 12 September 1954) [4] is a Welsh-born venture capitalist with Sequoia Capital in Menlo Park, California in Silicon Valley, a former member of the board of directors of , [5] [6] a philanthropist and author of the first history of Apple Inc., The Little Kingdom. Contents. Early life and education. Moritz was born to a Jewish family [7] in Cardiff, Wales. He was educated at Howardian High School in Cardiff before moving on to Christ Church, Oxford, where he earned a Bachelor of Arts in history. In 1978, he received a Master of Business Administration degree from the Wharton School of the University of Pennsylvania as a Thouron Scholar. [5] [8] Career. Journalist. Moritz first worked for many years as a journalist. When he was a reporter for Time magazine, Steve Jobs contracted him in the early 1980s to document the development of the Mac for a book he was writing about Apple. [9] According to Andy Hertzfeld, Jobs stated that "Mike's going to be our historian," a comment made in response to the fact that a year early a history had been written about another computer company. As he was close in age to many on the development team, he seemed to be a good choice. [9] By late 1982, Moritz was Time Magazine's San Francisco Bureau Chief and working on the special Time Person of the Year issue. His work on that issue (which was initially supposed to be about Jobs) included a lengthy interview with Jobs' high school girlfriend, Chrisann Brennan, in which she discussed the history of their child, Lisa. [10] Moritz's follow up interview with Jobs on the subject led to denial of paternity on his part. [11] [12] [13] The issue also contained negative commentary on Jobs from other Apple employees. [9] The special issue was later renamed Machine of the Year prior to publication, [12] [13] celebrated The Computer [9] and declared that, "it would have been possible to single out as Man of the Year one of the engineers or entrepreneurs who masterminded this technological revolution, but no one person has clearly dominated those turbulent events. More important, such a selection would obscure the main point. TIME's Man of the Year for 1982, the greatest influence for good or evil, is not a man at all. It is a machine: the computer." [9] Jobs cut off all ties with Moritz after the issue was published and threatened to fire anyone who communicated with him. [9] According to Hertzfeld, "some of us talked with Mike again surreptitiously, as he was putting the finishing touches on his book around the time of the Mac introduction" and the resulting text, The Little Kingdom: the Private Story of Apple Computer , "remains one of the best books about Apple Computer ever written." [9] In the Prologue to Return to the Little Kingdom: Steve Jobs, the Creation of Apple, and How It Changed the World (the 2009 updated reissue of The Little Kingdom ) Moritz states that he was as incensed as Jobs was about the Time Magazine special issue: "Steve rightly took umbrage over his portrayal and what he saw as a grotesque betrayal of confidences, while I was equally distraught by the way in which material I had arduously gathered for a book about Apple was siphoned, filtered, and poisoned with a gossipy benzene by an editor in New York whose regular task was to chronicle the wayward world of rock-and-roll music. Steve made no secret of his anger and left a torrent of messages on the answering machine I kept in my converted earthquake cottage at the foot of San Francisco’s Potrero Hill. He, understandably, banished me from Apple and forbade anyone in his orbit to talk to me. The experience made me decide that I would never again work anywhere I could not exert a large amount of control over my own destiny or where I would be paid by the word. I finished my leave [and] published my book, The Little Kingdom: The Private Story of Apple Computer , which I felt, unlike the unfortunate magazine article, presented a balanced portrait of the young Steve Jobs." [14] Venture capitalist. In 1986, he joined Sequoia after co-authoring "Going for Broke: The Chrysler Story" (with Barrett Seaman, TIME's Detroit bureau chief). After leaving Time, Moritz co-founded Technologic Partners, a technology newsletter and conference company. [5] His internet company investments include Google, Yahoo!, Skyscanner, PayPal, Webvan, YouTube, eToys, and Zappos. [15] He currently sits on the boards of; 24/7 Customer, Earth Networks, Gamefly, HealthCentral, Green Dot Corporation, Klarna, .com, LinkedIn, Stripe and Sugar Inc.. Moritz previously served on the boards of A123 Systems, Aricent Group, Atom Entertainment, CenterRun, eGroups, Flextronics, Google, ITA Software, Luxim, PayPal, Plaxo, Pure Digital, Saba Software, Yahoo!, and Zappos. [16] Google was a rare co-investment with of rival firm Caufield & Byers, [17] and the of the company in 2004 made him one of Wales' richest men. [18] His investment in Google helped him achieve the number one listing in Forbes' "Midas List" of the top dealmakers in the technology industry in 2006 and 2007, [19] and a place on the 2007 "TIME 100". [20] He ranked number 2 on the Midas List for 2008 [21] and 2009. [22] He is listed by The Sunday Times as having a fortune of UK£558 million ( circa US$1.1 billion). [23] In 2009, 25 years after "The Little Kingdom," Michael Moritz published a revised and expanded follow-up: "Return to the Little Kingdom: How Apple and Steve Jobs Changed the World" is available from The Overlook Press. [24] On 12 July 2010, Michael Moritz was conferred an Honorary Fellowship from , [25] where his father Alfred had previously been Vice-Principal and Professor of Classics. [26] He lives in San Francisco with his wife and two children. [5] [18] He was a prominent supporter of President 's candidacy. In May 2012, he announced that he was diagnosed with a rare, incurable medical condition and would step back from his day-to-day responsibilities at Sequoia Capital while also being elevated to the position of chairman of the firm. [27] On 7 November 2014, Sir Michael Moritz was given the Honorary Doctorates (Doctor of Letters honoris causa) from the HKUST based on his outstanding in recognition of his distinguished achievements and contributions. [28] Philanthropy. On 18 June 2008, Michael Moritz and his wife, American novelist Harriet Heyman, announced a donation of US$50m to Christ Church, Oxford, his former college, the largest single donation in the college's history. On 11 July 2012, it was announced Moritz had donated £75m to Oxford University to support students from families with an income below £16,000 per year. [29] Moritz is a signatory of The Giving Pledge committing himself to give away at least 50% of his wealth to charitable causes. [30] On 13 February 2013 he gave $5 million for Juilliard School's Music Advancement Program. [31] On 24 September 2013 he and his wife gave $30 million to UC San Francisco to create the UCSF Discovery Fellows Program, an endowed program for PhD students (UCSF will raise $30 million in matching funds). This program forms the largest endowed program for PhD students in the history of the . [32] Moritz was appointed Knight Commander of the Order of the British Empire (KBE) in the 2013 Birthday Honours for services to promoting British economic interests and philanthropic work. [33] Return to the Little Kingdom: Steve Jobs, the Creation of Apple, and How It Changed the World by Michael Moritz (Hardback, 2009) С самой низкой ценой, неиспользованный товар без единого признака износа. Товар может быть без оригинальной упаковки (например, без оригинальной коробки или этикетки) или оригинальная упаковка может быть распечатана. Этот товар может являться товаром, не прошедшим заводской контроль, или новым, неиспользованным товаром с дефектами. См. подробные характеристики товара с описанием его недостатков.