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VOL. XXVII, NO. 13 www.crainsnewyork.com MARCH 28-APRIL 3, 2011 PRICE: $3.00

Amar’e Stoudemire WHY THIS NY KNICK IS A SLAM DUNK IN LATEST BUSINESS, TOO FORTY UNDER FORTY... REVEALED Rising stars in tech, media,politics,arts, finance,medicine, law—even basketball

ALSO INSIDE Meet Jay Brown, Wall Street’s $80B nightmare NYC won’t have to kick AT&T around anymore Condo, co-op prices: They’re up. For real! NEWSPAPER

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READ ALL UNDER ABOUT For t y THEM Pages ® F1-F27

INSIDE VOL. XXVII, NO. 13 WWW.CRAINSNEWYORK.COM MARCH 28-APRIL3, 2011 PRICE: $3.00 TOP STORIES AT&T A house divided: Contractors, unions to NYC: You call off honeymoon PAGE 2 can hear Count the ways that census surprises us now PAGE 2 Admitting service problems, giant bids to regain cred with network upgrades

BY MATTHEW FLAMM loses its art edge to China AT&T REFUSES to be kicked around anymore, and certainly not in New PAGE 3 York. As part of an initiative imple- mented long before last week’s merger New St. Vincent’s? deal with T-Mobile, the No. 2 wireless carrier will soon announce a series of Time to get over it, just-completed upgrades to its broad- Greenwich Village band service in the media capital. EDITORIAL, PAGE 8 These improvements target the major complaints of AT&T’s smartphone customers in Gotham: dropped calls and slow downloads. The campaign also includes spon- sorship of major city events and the hiring of a high-powered consultant to reinforce the Dallas-based company’s See AT&T on Page 41 Get ready BUSINESS LIVES for seller’s GOTHAM GIGS High-wire act P .. 43 market ● ANNE FISHER on how to star in an AmEx After a 3-year rout, commercial P .. 43 ● MOVERS & SHAKERS condo, co-op prices Peter Yarrow gives kids a are finally rising thing to sing about P .. 44 ● GAEL GREENE parks BY AMANDA FUNG herself at La Silhouette Jay Brown’s Big Mess P .. 45 for French fare ASKED RECENTLY to conduct searches for two clients seeking Upper West Stung by toxic mortgages, insurance CEO Side apartments—one seeking a four- INDEX to five-bedroom, the other a two-bed- blames Wall Street clients for lost billions room—Malcolm Carter made a star- NEIGHBORHOOD JOURNAL ______7 tling discovery. The prices on half a

REAL ESTATE DEALS PLUS ______7 securities ever created. dozen apartments that fit the bills had BY AARON ELSTEIN GREG DAVID ______9 Mr. Brown aptly called his Armonk, N.Y.-based been raised 3% to 4% since they were company “the linchpin supporting the market val- first listed. ALAIR TOWNSEND ______9 DURING THE HOUSING BUBBLE, perhaps no one was a ue of the entire global financial system.” But when Among them was a 717-square- SMALL BUSINESS ______10 greater fool than Jay Brown, chief of MBIA. the housing sector crashed,MBIA nearly collapsed. foot one-bedroom at Trump Interna- CLASSIFIEDS ______38 Along with American International Group, “MBIA and AIG were the ignorant suckers tional at 1 Central Park West,now list- HOT JOBS ______43 MBIA guaranteed the value of billions in mort- that the banks duped,” said Whitney Tilson, a ed at $1.295 million—up 4% from five

EXECUTIVE MOVES ______43 gage-backed securities that Wall Street peddled to hedge fund manager who has against MBIA months earlier. Similarly, a four-bed- investors. Unfortunately, at one point, MBIA in- shares for several years. room at The Laureate at 2150 Broad- THE WEEK AHEAD ______45 sured $200 billion worth of some of the most toxic See JAY BROWN on Page 41 See SELLER’S MARKET on Page 42 20110328-NEWS--0002,0003-NAT-CCI-CN_-- 3/25/2011 9:22 PM Page 1

BUILDING UP, TEARING DOWN: COMMENTARY Louis Coletti of the contractor group (left) and Gary LaBarbera were getting along much Abercrombie better just a few Le Pew years ago.

Y NOSE IS STUFFED and my eyes burn as I hurry out of the dark room pulsing with dance music, past a pack of gorgeous young things and the stanchioned ropes outside,won- Mdering if I’ll ever breathe freely again. No, I haven’t been doing blow in a nightclub loo. I’ve just lost my Abercrombie & Fitch virginity at its flagship on Fifth Avenue and 56th Street. And I’m regretting it. newscom photos Almost every They persuaded A&F store, it the chain’s Corte turns out, is Madera store to sprayed with a shut off the scent fragrance called spitters mounted Fierce. The stuff near its entrance, is so pungent it then they staged Honeymoon in construction pervades that protests against Fifth Avenue “perfume pollu- corner and near- tion”—what I by buildings. would instead industry ends with a bang “It stinks,” MICHAEL call branding- agreed a staffer at GROSS by-assault—at the Prada store other Abercrom- with a contractor group that has LaBarbera, president of the Building next door. Cus- bie stores. Unions, contractors launched a subway ad campaign tar- and Construction Trades Council of tomers frequently ask what Teens Turning Green, “a trade barbs as geting construction workers and Greater New York, an umbrella labor makes the street—and Pra- group of really pissed-off warning that nonunion labor could group. da’s vestibule—smell so vile, teenagers,” according to co- negotiations loom, put their jobs at risk. The flare-up comes as the construc- he added. founder and New York Uni- jobs numbers drop The officials call the tanta- tion industry is still reeling from the re- Now,a fashion juggernaut versity student Jessica Assaf, mount to interference in the negotia- cession and as nonunion workers get specializing in provocative is furious that Abercrombie tions. They accuse the contractors of more jobs across the city. Moreover, marketing would usually fas- customers are “exposed to BY THERESA AGOVINO trying to intimidate union members there has been a small but disturbing cinate me,but that eau de aw- toxic chemicals just by walk- and say the group is overestimating rise in fatalities on unionized jobs. ful is why I had never before ing in.” A SHORT HONEYMOON between union- unemployment in the trades. According to the Occupational experienced Abercrombie & Ms. Assaf and her fellow ized construction workers and the Safety and Health Administration, Fitch. At least not since the militants wave a report from contractors who hire them has col- Retreat no more five workers have died through Feb- century-old outfitter of out- the nonprofit Environmental lapsed into tensions that are at their RELATIONS HAVE BECOME so strained ruary, two of them on union sites. doorsy patricians went bank- Working Group arguing that highest level in years. that contractors say their union coun- That compares with three fatalities in rupt, and was bought by The Fierce and other fragrances Even as both sides prepare to sit terparts won’t sit down with them to the same period last year,one of which Limited and remade as a bas- contain chemicals that can down for crucial negotiations for con- discuss safety issues. For the first time was on a union job. There were eight tard child of Ralph Lauren trigger allergic reactions and tracts covering 60,000 workers in 18 in 14 years, the sides called off their deaths in all of 2010, three on union and The Gap by can be linked to unions and billions of dollars in proj- annual winter retreat. jobs. way of a suburban The stuff is neurological dis- ects,disputes have broken out on mul- “There was a trust here, but now Louis Coletti, chief executive of disco. orders in chil- tiple fronts.Union officials are furious that trust is broken,” said Gary See HONEYMOON on Page 42 The one-time so pungent dren, abnormal touchstone of it pervades reproductive de- preppy noncha- velopment in ba- lance “isn’t Teddy nearby by boys and sperm Roosevelt’s Aber- buildings damage in adult crombie any- men. Changes in the city’s political, e more,” said True The retailer Prep author Lisa responds that its Birnbach. She “machines emit a define the decade, like downtown af- suspects that the fragrance “is water-based, safe fragrance Population gains lift downtown , ter Sept. 11. Others changed with lit- called Fierce because it gives that complies with local,state far West Side, other areas, U.S. census shows tle fanfare: Roosevelt Island grew you a fierce headache” and and federal law.” 22.4% to 11,661 people, thanks to a jokes that she’d like to see it That’s reassuring.Ms.As- Williamsburg the phrase “bridge and not-yet-completed 2,000-apartment banned. saf laughs at the irony when BY JEREMY SMERD tunnel crowd” would refer to people development called Southtown. She’s not alone. When I she suggests that A&F’s from Manhattan. While the census data have been got home from my Aber- muscular fanboys may be in A DECADE AGO, it would have been But like a time-lapsed photo mon- criticized for undercounting New crombie safari,I ran a danger of “losing their man- hard to imagine that New Yorkers tage, the 10-year census released last York City, the block-by-block popu- search for the store and words liness,”but she sounds serious would be moving to the financial dis- week shows remarkable change in the lation count offers a micro-level snap- like smell and stink, hoping to when she promises more trict for the schools. Or that in city’s neighborhoods. A few came to shot of neighborhood development. find out why and how the protests, in-store guerilla ac- chain fouls the air. I got what tions and even litigation. I came for: A&F says it uses I was afraid of sounding HOT ’HOODS “scenting machines” that dis- like an old crank in this col- perse its “iconic fragrance, umn. So I’m glad to add my City neighborhoods Fierce,” as “an important part Fierce-strangled voice to a posting some of the of our in-store experience.” chorus of ticked-off teens. biggest percentage But I also got a surprise: Can anyone spare a gains in population A group of young, former lozenge? Abercrombie customers in this past decade LISTEN to a discussion at Figures represent fastest-growing tracts, not California launched an anti- entire neighborhoods. Source: U.S. Census Fierce campaign last year. rk.com/audi CrainsNewYork.com/audioo

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IN BRIEF Art-world power U.U. TRUSTEE OVERSEEING THE BANKRUPTCY CASE OF NORTH GENERAL HOSPITAL has requested the appointment of a Chapter 11 trustee. Such a move is fairly rare and reflects how seriously court officials are taking allegations against the management of the shifts to China hospital.The action is requested when there is suspected “fraud, dishonesty, incompetence, or gross mismanagement of the affairs of the debtor by current management,” according to Collectors, artists GOOD FORTUNE: the federal bankruptcy code. Millions of dollars Business was up 44% in payments were made without court approval, flex their muscles. last year at Eli Klein’s and the U.S. trustee wrote that North General gallery, one of the few has “engaged in gross mismanagement of the NYC’s galleries? galleries in New York to focus on contemporary bankruptcy estates.” A hearing is set for Late to the opening Chinese art. Monday on the Chapter 11 trustee motion. FEDCAP, THE MANHATTAN-BASED BY MIRIAM KREININ SOUCCAR EMPLOYMENT AND JOB TRAINING PROGRAM for the disadvantaged—including returning NEW YORK’S MAMMOTH ART MARKET has lost vets, at-risk youth and ex-convicts—has opened its longtime standing as the largest in the a Bronx facility to house its mail services world. division.The nonprofit will initially have 15 In a turn of events that has caught many employees at the facility, which is in the historic art experts off guard, China has snagged BankNote Building in Hunts Point, and plans the top spot, beating out the United to have 150 workers there when it’s running at States—where New York is the art indus- full capacity. Fedcap signed a lease for 10,000 try’s center—in terms of fine-art auction square feet in the building last fall. Ⅲ revenue,according to Artprice,an art mar- ket information service based in Paris. Though China just became the second- BY THE NUMBERS largest economy in the world, after the U.S., its rapid rise as an art power has been Weekly shift of the city’s economy astounding.It took just three years for Chi- BRIEF DETOUR Things are getting back on track, na to jump from third place, previously oc- with the number of people receiving cupied by France,to first place in 2010,with unemployment benefits at a three-year low, 33% of global fine-art sales stemming from stocks rising and oil prices stabilizing. auctions based there. The U.S. and the United Kingdom, the grand chieftains of the market since the 1950s, raked in 30% +6.5% $2.33 8.9% and 19% of the sales, respectively. RISE in B’way AVERAGE ATM NYC’S seasonally “The speed with which this evolution ticket revenue for surcharge in adjusted 4 weeks ended 2010, up unemployment has happened is surprising,” said Jonathan 3/20 vs. a year from 89 cents rate in Feb., down Stone, the Hong Kong-based managing earlier, to $74M in 1998 a point from a director for Asia at Manhattan-based Source: The Source: year earlier Christie’s.“It’s a historic and defining mo- Broadway League Bankrate.com Source:Dept. of Labor ment in the auction world.” FLOW OF FUNDS Venture capital firms significantly It’s not just China’s newly minted bil- stepped up their funding of New York area startups last lionaire collectors that are flexing their year from the levels of 2009. muscles, but artists as well. A number of Chinese artists, who are barely known in the West, turned up in last year’s top glob- al rankings. Four Chinese artists made it into the top 10 ranked by auction revenue for 2010,

See WE’RE NO. 2 on Page 42 buck ennis

neighborhoods. According to a tract-by- *Some figures are preliminary and may be restated. tract analysis of census data, lower Man- Sources: PricewaterhouseCoopers, National Venture Capital Association l, economic balance hattan—bordered to the north by Canal Street and by the two rivers on its east and ADDICTED TO NUMBERS? west sides—has grown 91.3% since 2000, GET A DAILY DOSE AT @STATSANDTHECITY Taken together, these changes are recali- Manhattan is surging.” an influx of nearly 30,000 residents. This brating the city’s political and economic When Mayor Michael Bloomberg booming neighborhood does not include CORRECTIONS balance, with implications for the decade came into office, ground zero was still Chinatown south of Canal Street. Former MediSys Health Network CEO David Rosen may be to come. smoldering. But a conscious decision was “The story of the last decade is that af- banned from participating in Medicaid. The program name was “Political power is shifting,” said made to transform lower Manhattan from ter 9/11, people counted our community misstated in a subhead in the March 21 article “Hospital trustees targeted.” Mitchell Moss, an urban policy and plan- a business district into a 24/7 community. out,” said Julie Menin, chairwoman of An interview with Shelly and John Fireman for the March 21 story ning professor at New York University’s Rezoning occurred and incentives for Community Board 1. “We proved them “Firemans going global” took place at their Brooklyn Diner at West Wagner School of Public Service. “There renters and residential development fol- wrong. We’re survivors.” 57th Street and Seventh Avenue. The restaurant’s name was are coalitions in Brooklyn,Manhattan lowed. They are also flexing their newfound misstated in the article. and Queens. The liberal coalition of the The census breaks down the city into muscle.The Department of Education has City Parks Foundation received a $2 million grant to plant trees in is fading, while lower tracts, which don’t always correspond to See CITY’S HOT ’HOODS on Page 42 four Queens neighborhoods, and 2.5% of that will be spent on a survey to help determine where trees are needed most. The figures were misstated in the March 21 story “A tree will finally grow in Sunnyside.”

vol. xxvii, no. 13, march 28, 2011—Crain’s New York Business (issn 8756-789x) is published weekly, except for double issues the weeks of July Fourth, Labor Day and Christmas, by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912. for subscriber serv- ice: Call (888) 909-9111. Fax (313) 446-6777.$3.00 a copy, $59.79 one year, $109.79 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2011 by Crain Communications Inc. All rights reserved.

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YOU ARE CORDIALLY INVITED TO MAKE IN THE MARKETS Aaron Elstein Fluorescent Lighting by Å Å   Is life insurer on life support? HEN THE American Red Cross W in Greater New York named Vikki Pryor chief executive last September, the nonprofit noted in its press release that she had been on Crain’s list of the city’s 50 most powerful women in 2009. It also pointed out that in her previous job, as CEO of SBLI USA Mutual Life Insurance Co., her strategy “resulted in the reversal of a 10- year business decline.” What the release didn’t say was that SBLI had stopped writing A rater lowers policies three months earlier under pressure from New York its grade for state regulators and that Ms. SBLI USA to Pryor had been forced out.The TREAT YOUR CLIENTS TO THE CAPITAL GRILLE. insurer had made big bets ‘vulnerable’ investing in mortgage-backed securities to help fund its growth, and the results were gruesome. Last month, insurance rating service A.M. Best downgraded © 2011, RHMI © 2011, SBLI’s financial strength—its ability to pay claims—to “vulnerable” from “secure.” A.M. Best analyst Steven Faulks said that he believes SBLI has adequate resources, particularly 155 E 42nd St, The Chrysler Center · 212 953 2000 120 W 51st Street, Time-Life Building · 212 246 0154 because of the moratorium on new fell—plunging 75% between 2000 policies, but added that it “still has and ’07, according to a New York State 120 Broadway, on Nassau at Pine Street · 212 374 1811 · thecapitalgrille.com quite a bit of residential mortgage- Insurance Department report last year. backed securities and limited part- SBLI has had another problem. nerships in real estate that concern Interest rates were so low for much of us.”Its outlook for SBLI:“negative.” the last decade that it was hard for the Ms. Pryor wasn’t available for company to earn an adequate return comment. A spokesman for SBLI on its investment portfolio. Like said that new CEO Michael Akker is many insurers in the same bind, working to raise fresh capital and SBLI began investing in riskier as- hopes to start writing policies again. sets,such as MBS.But the company’s Founded in 1939, SBLI for bet was particularly large, Mr. Faulks sold life insurance policies said. The super-risky securities ac- Fitness leader through savings banks, mostly to counted for nearly half of its bond blue-collar New Yorkers.“It was one portfolio, according to A.M. Best. of the most well-respected insurers When the housing bubble burst, in New York,” said longtime policy- the value of SBLI’s portfolio sank, looking for space. holder Richard Hoffman, a Great and its regulators turned up the heat Neck, L.I., accountant in his mid- on Ms. Pryor, said the source. But 60s. “Its product was a bargain be- larger rivals passed and, after a lot of New York Sports Clubs, a leader in the fitness industry cause there were no commissions to wrangling with the regulators, Ms. for 36 years strong, is interested in leasing additional agents, no stand-alone offices.” Pryor was ousted. Last year, asset space in the Columbus Circle, Lincoln Center and According to a person familiar write-downs led to a near halving of West End Avenue areas. with Ms. Pryor’s side of the story, SBLI’s surplus—the amount stashed SBLI had been struggling for years away to pay claims—to $64 million. Minimum 12-foot ceiling height and 15,000 – 25,000 when she took the helm in 1999. In its second annual loss in three square-foot spaces. New York state regulators soon be- years,the company recorded a net loss gan leaning on her to sell the compa- of $10.3 million for 2010, according ny to a larger insurer.She was unable to A.M. Best. to find a suitable partner, however, It’s possible that the value of and elected to try national sales. SBLI’s mortgage-backed holdings Customer service centers were will recover and that the new man- opened in Buffalo, Chicago, Los agement team, which has reduced Angeles and Puerto Rico. As mar- operating expenses, can also raise Contact Cory Zelnik or Jason Turner at keting and other expenses rose, the fresh capital and get back in the game. (212) 223.2200 dividends that some policyholders Then again, A.M. Best says, further relied on to help pay their premiums write-downs are also possible. Ⅲ

THE NUMBER OF MAJOR LEAGUE BASEBALL TEAMS worth 4 more than the New York Mets’ estimated value of $747 million, according to Forbes. Last year, only the Yankees and Red Sox were considered more valuable.

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MARCH IS NATIONAL KIDNEY MONTH 26 million Americans — 1 in 9 adults — have kidney disease and most don’t know it. NEW YORK,NEW YORK HIGH Valerie Block BLOOD PRESSURE. edited by DIABETES. PROCRASTINATION.

THREE THINGS THAT CAN Bigger space houses more poets LEAD TO ERE’S ONE OF THOSE “If you build it, KIDNEY Hthey will come” stories. Since 20-year- DISEASE. old Poets House moved to 10 River Terrace in Battery Park City from SoHo a year and a half ago, attendance at the nonprofit poetry center has more than doubled, reaching 40,000 in the fiscal year that ended June 30—the most recent data available.This year is on track to see even greater gains, the center said. Management attributes the spike to the organization’s ability to offer more programming in its spacious new home. It now has 11,000 square feet, including the ground floor. In its loveyourkidneys.org previous location, it had only 4,500 square feet and was hidden away in a loft building. Last year, 4,000 kids from 90 schools came for visits. Poets House didn’t have the space for them before. This message is made possible with support from On April 6, the facility will New York state Legislature would don’t put yourself in a situation open a show featuring the poetry follow its neighbor’s lead. “The unless you’re prepared.” archive of the late Portuguese poet people support legalization, but Alberto de Lacerda, along with an no one in the Legislature wants to © 2011 National Kidney Foundation, Inc. All rights reserved. 03-25-522B_BBB exhibition of his art collection, be seen as soft on drugs,” he said. The view correspondence and other “There are at least a million from above personal items. people in New York who could The new facility has also benefit.” THE LEFRAK FAMILY may have attracted more rental income, a He added that High Times’ made its name and fortune by boost to the organization’s $1.5 circulation is on the rise, unlike building middle-class housing in How To Cure New York’s million budget. But executives at many magazines in the current Queens, but such residences don’t Poets House are purists, sticking economic climate. “There’s a lot of merit the coffee-table book to a rule that all rentals have to be money to be made in marijuana,” treatment. So when Denise LeFrak for poetry-related activities. he said. Calicchio—granddaughter of the Ailing Hospitals “We really need to ensure that founder of the family’s firm and A CRAIN’S HEALTH CARE FORUM it’s all mission-based,” said sister of the current chief Medicaid cuts are dramatically changing the DATE Executive Director Lee Briccetti. More security executive—publishes her books, survival outlook for ’s 90-plus Wednesday, “We did recently allow a wedding for journalists she focuses on the most elite hospitals. Are hospitals really on the edge? April 27, 2011 to take place here, but only abodes in Manhattan. Her latest because it was for a poet and he OVERSEAS REPORTING has always work, Rooftop Gardens:The Are there medical or economical reasons VENUE wouldn’t have it anywhere else.” been a dangerous business, but the Terraces, Conservatories and for the state to continue bailing them out? The Yale Club recent harrowing experiences of Balconies of New York, to be Are payers changing the way hospitals TIME CBS News’ Lara Logan in released April 19, is are compensated to drive better care and Networking Buzz for NJ Cairo’s Tahrir Square and catnip for lower costs? Join Crain’s and a panel of Breakfast treatment sites the four New York Times people who key participants in this complex scenario 8:00am-8:30am correspondents detained in love plants, NEW JERSEY to discuss and debate these questions, Program is moving closer to Libya show that the danger trees and share best practices and evaluate the use 8:30am-9:30am legalizing the use of medical is reaching new levels. flowers set marijuana. Last week, the state There is good news, against of innovation to improve primary care and announced the selection of six however—for security skyline views. preventative-oriented healthcare. nonprofits that could become firms.They’re gaining new Images of “alternative treatment centers” revenue streams by noted real where cannabis would be providing advice and estate figures’ dispensed pharmaceutically under protection to overseas homes and controlled conditions. journalists. those of other famous people, The list includes a center in The media segment “was some of whom Ms. LeFrak Secaucus, a short trip from New virtually nonexistent for my Calicchio met when she was a York. New Jersey will require business before the events in the broker for Sotheby’s, are included. proof of New Jersey residency to Middle East,” said Anthony Roman, Neither Ms. LeFrak Calicchio nor access the treatment. But a longtime New York area private co-author Roberta Model Amon High Times Senior investigator and chief executive of would divulge who most of the PANELISTS COST TO ATTEND Cultivation Roman & Associates. Media owners of the perfectly manicured $75 for individual clients now make up about 15% of spaces are, but they revealed that Michael Dowling his international business, with the home of perfume and makeup President and CEO, North Shore-LIJ Health System ticket(s) if pre-registered Evelyn Lauder Ronda Kotelchuck the rest coming from oil magnate is featured. Executive director, Primary Care Development Corp. by April 20th; executives and others who travel Fashion designer Lisa Perry’s home $80 thereafter. Dan Sisto istock photo to danger zones that include Iraq and Oona Chaplin’s former abode President, Health Care Association of New York State $750 for tables Editor Danny Danko predicted that and Afghanistan. also made the cut. Incidentally, of (s) if Mark Wagar resourceful New Yorkers would Mr. Roman declined to name neither author has a garden or President and CEO,Empire BlueCross BlueShield pre-registered by April 20th; find a way to get their share of clients, but one volunteered: terrace of her own in the city.“I $800 thereafter. New Jersey’s stash, should it former NBC News Executive have penthouse envy,” said Ms. PURCHASE TICKETS Phil Alongi For more become available. A woman who Producer , whose media LeFrak Calicchio. information, call answered the phone at the consulting business frequently Go to www.crainsnewyork.com/events the Events Hotline You must be pre-registered to attend this event. No refunds permitted. at 212-210-0739. Secaucus center refused to takes him to Afghanistan. Contributors:Theresa Agovino, comment. “Kidnapping is the biggest Matthew Flamm, Gale Scott, Mr. Danko said he hoped the concern,” Mr. Alongi said. “You Miriam Kreinin Souccar

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NEIGHBORHOOD JOURNAL

wasn’t interested,” said Christina Garage sparks two-borough battle Wilkinson, a board member of Communities of Maspeth & Elmhurst Together, or “Comet.” outrage.” “While I understand the “Now they’re doing a land swap here Maspeth up in arms STATION CHANGE: The MTA must move The MTA’s garage, desire of residents … to en- so that someone else can get a park? over plan to move the Greenpoint facility, currently in hance green space in their It doesn’t seem fair.” which services Access-A- Greenpoint, services neighborhood, transferring MTA facility from Ride vans and sedans, be- Access-A-Ride vans. the depot to Maspeth Promises, promises Greenpoint, B’klyn cause the two acres it sits on would be a most unfair so- THOUGH COMET typically focuses on at 65 Commercial St.is slat- lution,” Mr. Addabbo quality-of-life issues—ranging ed to be transformed into a wrote, pointing out that it from graffiti to illegal passenger BY HILARY POTKEWITZ handsome city park under a already has two bus depots vans—it has made the MTA bus 2005 waterfront rezoning and severe traffic conges- garage and the park at St. Saviour’s REENPOINT, Brooklyn, plan. tion. two of its main concerns. and Maspeth,Queens, Several other spots that Perhaps so, Brooklyn “I’m sure there’s plenty of land in are less than three the agency considered did leaders say, but the Brooklyn that the MTA and the city miles apart, but they’re not work out, and Green- Maspeth space is in an area can swap for their park instead of on far-opposite sides pointers lost patience with already zoned for industri- bringing the depot here,” Ms. Gof a property dispute. what some call classic al use, unlike the Green- Wilkinson said. The Metropolitan Transporta- agency foot-dragging. point spot, which is desig- Some in Queens now think that tion Authority has been thinking of District Leader Lincoln Restler When word got out in late Feb- nated for a park. the war of words is starting to go moving a 150-vehicle bus garage organized a protest at the MTA fa- ruary that the city and MTA had All the talk about parks is going their way. from the waterfront in Greenpoint cility last month to bring renewed found such a place, an industrial lot down poorly in Maspeth, which has “I understand that the adminis- to an industrial location in Maspeth. attention to the missing park. on the corner of 49th Street and green dreams of its own. tration made a promise that they At least that was the idea until ear- Galasso Place in Maspeth, the reac- In fact, across the train tracks would move the depot,” said Mr. lier this month, when local Queens City Hall’s fault tion was swift and fierce. from the proposed MTA facility Van Bramer. “But don’t punish politicians caught wind of the plan. IN ITS DEFENSE, the MTA pins the Days later, Mr. Van Bramer held stands a vacant lot of the former St. Maspeth because you need to fulfill “No one in Maspeth—no one in blame squarely on the city. a press conference to denounce the Saviour’s church. Civic groups and promises made in other parts of the Queens—was ever informed that “We agreed to move away from proposed move. Meanwhile, state Queens politicians have been trying city.” this site was being considered by the Greenpoint provided that City Hall Sen. Joseph Addabbo Jr. wrote an unsuccessfully for years to persuade As of last week, an MTA administration or by the MTA,” can provide us with an alternative open letter to MTA Chairman Jay the city to make the spot a park. spokesman confirmed that the said City Councilman Jimmy Van site that’s ready to use immediately, Walder in the Queens Ledger ask- “We suggested a land-swap Maspeth site is being considered as Bramer, whose district includes that’s centrally located and has the ing the agency to find another site arrangement years ago for the city to an alternative to Greenpoint and Maspeth.“They thought they could appropriate space for storage,” said and chastising the good people of obtain the St. Saviour’s property in added that the agency remains open slip this by in secrecy, and it’s an an MTA spokesman. Greenpoint. order to get a park, and the city to other options. Ⅲ

REAL ESTATE Deals Plus Big law firms suit up to drive market

ECENT MOVES by major law firms to lease large square feet at 7 World Trade Center, Parke may also move to 250 W.55th blocks of space and lock in recession-slimmed where its rent would be about $53 a St. The law firm has been leasing rents are dominating the market and boosting the square foot, almost half of what the 300,000 square feet at 30 Rocke- ALL SIGNS firm pays at 399 Park Ave.The deal feller Plaza, but the landlord has POINT UP fortunes of a few landlords. would be a coup for not only land- opted for a deal with accounting “There’s a heck of a lot of activity with law lord Silverstein Properties but also consultancy Deloitte. Manhattan office market firms,” said Robert Sammons, vice president of research the downtown market. Milbank Tweed Hadley & Mc- R Boston Properties is also being Cloy, whose lease at One Chase services at Cassidy Turley. Saving money “is first and foremost 1Q 2010 1Q 2011 buoyed by bargain-hunting law firms. Manhattan Plaza expires in about a on the list for these firms,” he said. During the recession, it had deferred year, could soon be in the market. Al- A classic case is WilmerHale, which came close to grabbing building a tower at 250 W. 55th St. though the initial word was that the +8.23% +7.81% space at Worldwide Plaza, on Eighth Avenue.The landlord But with a commitment from Mor- firm would renew at the downtown Internal rate of return refused to close the deal, however, hoping instead to nab rison Foerster for at least 200,000 building,landlord J.P.Morgan Chase square feet, the landlord now looks is considering relocating a number of financial services giant Nomura as a tenant, which needs more likely to go forward with construction. its midtown employees there. -3.75% +2.17% space. WilmerHale recently agreed to take more than 210,000 Meanwhile, Chadbourne & —marine cole Change in rent expected in first year of ownership TD Bank takes floor Italy after Spain Elie Tahari and Max Mara. erty Plaza for another two years. Piero Guidi, which is replacing The company has been at the 5.9 4.4 at 444 Madison on West Broadway Spanish shoe designer Jaime Mas- building, across the street from Marketing time, in months caró in the ground zero, for nearly 15 years. Source: PwC Real Estate Investor Survey TD BANK INKED a 10-year deal to lease UPSCALE APPAREL and accessories space, expects According to CoStar,Brookfield 21,000 square feet at 444 Madison retailer Piero Guidi has signed on to open the Office Properties owns the 53-sto- Ave., between East 49th and East for its first U.S. store. The Milan- store as its U.S. ry,28-year-old tower, and large ten- 50th streets. Asking rent for the based company recently signed a 10- flagship, this ants include law firm Cleary Gott- recently signed a 10-year lease for deal, which covers the entire 11th year lease for 1,800 square feet at 430 summer. lieb Steen & Hamilton, Goldman 1,200 square feet at 2799 Broadway. floor, was $60 a square foot. West Broadway, between Spring and Ms.Consolo Sachs and Royal Bank of Canada. Asking rent for the space, including The Canadian bank opened a streets. Asking rent for the 430 West Broadway and her col- Joseph Cabrera and David a basement, was $180 a square foot. branch in the building, which is space, which includes an 1,800- league, Joseph Glassman of Cushman & Wake- The deal will help the eatery owned by Westbrook Partners, late square-foot basement, was $350 a Aquino, represented both Piero field represented the tenant, while “take over a new market,” said bro- last year.The tenant expects to move square foot. Guidi and landlord United Land. Brookfield negotiated in-house. ker Jay Gilbert of Newmark Knight into its new office space by Septem- “Rents had dropped during the —adrianne pasquarelli —marine cole Frank Retail, who represented Cas- ber.The bank is keeping an office at downturn, and they’re coming back cabel. Deciding factors were the lo- 317 Madison Ave. very strong,”Faith Hope Consolo of cation’s proximity to Columbia CB Richard Ellis Inc. brokers Prudential Douglas Elliman, said of Thomson Reuters No. 2 Taqueria University and the area’s population Paul Amrich and Patrice Meagher the prime SoHo strip. re-signs downtown opens crosstown density, Mr. Gilbert said. represented the landlord; Paul Fer- She noted that there are few va- Jeffrey Roseman and Ben Birn- raro of USI Real Estate negotiated cancies and that Piero Guidi chose FINANCIAL INFORMATION giant TWO-YEAR-OLD Cascabel Taqueria, baum, also of Newmark, negotiated for TD Bank. the space because of nearby high- Thomson Reuters has renewed its which outgrew its original location for landlord Broad City Corp. —theresa agovino end tenants, such as Ralph Lauren, lease for 27,000 square feet at One Lib- on the Upper East Side just last year, —adrianne pasquarelli

March 28, 2011 | Crain’s New York Business | 7 20110328-NEWS--0008-NAT-CCI-CN_-- 3/25/2011 5:49 PM Page 1

VIEWPOINT Best option for St. Vincent’s editor in chief Rance Crain publisher, vp Jill R. Kaplan N THE COMING DAYS, West Siders and their elected metropolitan area. Operating under the license of Lenox officials will get a detailed look at a proposed new Hill Hospital, it would provide about 95% of the services EDITORIAL health care facility and residential development that St. Vincent’s ER did, including treatment of cardiac editor Xana Antunes managing editor Glenn Coleman where St. Vincent’s Hospital once operated. emergencies. Patients requiring surgery would be stabilized deputy managing editors Valerie Block, If they cling to their emotional attachment to and transferred to another facility. Erik Ipsen assistant managing editor Erik Engquist the old, full-service hospital and Level I trauma It would not be a hospital—there would be no beds—nor senior producer, projects Kira Bindrim senior producer, news Elisabeth Butler Cordova center, they will be disappointed. If they take a would it be a trauma center, which would serve less than one contributing editor pragmatic view, they will be more than satisfied. patient per day and require breathtakingly expensive Elaine Pofeldt Let’s start with the reality: No one is going to replicate the infrastructure.The entire project would create 1,000 columnists Greg David, Alair Townsend I pulse editor Barbara Benson old St. Vincent’s. A group being advised by former City construction jobs and 400 health care jobs.That’s a far cry senior reporters Theresa Agovino, Aaron Elstein, Lisa Fickenscher, Councilman Alan Gerson is trying to create something close from the 4,000 jobs that St. Vincent’s supported (or tried to), Matthew Flamm, Miriam Kreinin Souccar to it, but finding financing would be difficult, if not but more than the zero reporters Marine Cole, Amanda Fung, Daniel Massey, Adrianne Pasquarelli, impossible. And even if the money could be raised, the state jobs that would result Jeremy Smerd Department of Health would not necessarily license the Rudin plan from rejection of the art director Steven Krupinski hospital.The state has been trying to reduce the oversupply plan. More important, deputy art directors Carolyn McClain, gives Village Daniel Mednick of hospital beds to bring fiscal stability to health care, and a it would be an asset to staff photographer Buck Ennis copy desk chief Wendy Zuckerman reincarnation of St. Vincent’s would only drag the system the health care the larger health care copy editor Thaddeus Rutkowski closer to the abyss. system, not another research editor Dana Gordon it needs assistant research editor Suzanne Panara A year after the closure of the hospital, which was losing financial albatross. research intern Laura Shin $5 million to $10 million every month, the Rudin family has We have been down editorial interns Benjamin J. Spencer, revived major elements of its earlier deal with bankrupt St. this road before. A few Teresa Tomassoni Vincent’s.The Rudins would pay $260 million for the eight years ago, the EDITORIAL AND ADVERTISING OFFICES former hospital buildings and various parcels of land around community fought a 711 Third Ave., New York, NY 10017-5806 editorial: 212.210.0277 Fax 212.210.0799 West 12th Street and Seventh Avenue.They would build 300 plan from the Rudins and St. Vincent’s that might have advertising: 212.210.0259 condominium units and five townhouses and transfer the saved the hospital. Some locals might be sobered enough by Cable craincom nyk landmarked O’Toole Building to the North Shore-LIJ that experience to support the new proposal, but the Fax 212.210.0499 Entire contents ©copyright 2011 Crain Health System. hospital-or-bust crowd will no doubt be louder. Communications Inc. All rights reserved. ®CityBusiness is a registered trademark of MCP North Shore-LIJ—run by Michael Dowling, one of the It is crucial, then, for politicians to judge the arguments on Inc., used under license agreement. most talented and straight-talking hospital administrators their merits, not their viability. Any project will need their TO SUBSCRIBE: around—would develop a $110 million health care center help to get the required zoning change, Landmarks Call 888.909.9111; fax 313.446.6777. anchored by an emergency department as advanced as any Preservation Commission approval and state certification. $3.00 a copy, $59.79 one year, $109.79 two years. community hospital’s. It would be the first freestanding, We believe the streamlined facility proposed by LIJ will www.crainsnewyork.com around-the-clock emergency department in the emerge as the only option. ADVERTISING AND MARKETING advertising director Trish Henry senior account managers Irene Bar-Am, Courtney McCombs sales manager, classified print & online John Gallagher CRAIN’S ONLINE POLL COMMENTS sales coordinator, print & online Lulé Haznedari newsletter product manager SHOULD THE MTA Alexis Sinclair credit Todd J. Masura 313.446.6097 PROHIBIT FOOD ON THE marketing director Amy Crossman City is well in the zone assistant marketing manager SUBWAY? Sabra Harrison NO NEED FOR A REWRITE WELCOME TO THE NEIGHBORHOOD director, audience development Date of poll: March 22 John LaMarca senior audience development manager 391 votes THE MARCH 21 THE COMPLEX opinion column by Vin Cipolla that the Rudin’s propose is Tarek Cotran advocates rewriting the city’s 50-year-old massive, unwieldy and completely at odds with Zoning Resolution and calls attention to the the surrounding neighborhood, and threatens web developer, interactive Limit it; don’t Chris O’Donnell

prohibit it. A . 32% critical role zoning plays in determining how the very fabric of the West Village (“Rudin’s

NEW YORK PRODUCTION bottle of water 49%. the city grows and accommodates change. Greenwich Village gamble back in the works,” or a granola bar However, the last wholesale revision of the March 14). production and pre-press director is fine, but resolution took two decades to complete—and The only reason this outsized plan was Michael Corsi spaghetti? 19% parts of it were obsolete by the time of its exempted from Landmark District advertising production manager Suzanne Fleischman Wies . adoption in 1961. consideration two years ago had to do with No. Some people spend a During the Bloomberg administration, we “saving” St. Vincent’s Hospital and upgrading PUBLISHED BY CRAIN COMMUNICATIONS INC. lot of time on have not only made zoning more that institution’s plant for the 21st century.The chairman Keith E. Crain the train. If a Yes. Eating on the train is understandable to community stakeholders subsequent collapse of St. Vincent’s revealed president Rance Crain rider must fuel unhygienic and but have also used it in remarkably innovative that as a canard from the outset. secretary Merrilee Crain up, so be it. contributes to germs, ways. Working closely with communities, we If the Rudin family thinks this same plan treasurer Mary Kay Crain pests and trash. have shown that zoning can address a range of can sail through the approval process with little executive vp, operations William Morrow senior vp, group publisher Gloria Scoby issues, such as economic integration, access to or no modification, they have never met the group vp, technology, circulation, fresh food and sustainable development. community activists and preservationists of manufacturing Robert C. Adams In short, the resolution is flexible enough to Greenwich Village. vice president/production & adapt to contemporary needs. This is why, on Back on track, indeed. manufacturing David Kamis the resolution’s anniversary later this year, the —victor rink chief information officer Paul Dalpiaz corporate circulation/audience City Planning Commission will convene a development director Kathy Henry conference as a forum for ideas to further the CRAIN’S WELCOMES SUBMISSIONS to its opinion founder G.D. Crain Jr. (1885-1973)

bloomberg news use of zoning as a dynamic tool that responds pages. Send letters to [email protected]. chairman Mrs. G.D. Crain Jr. (1911-1996) For this week’s questions: Go to to the needs of our time. Send columns of 475 words or fewer to www.crainsnewyork.com/poll to have your say. —amanda m. burden [email protected]. Please include the writer’s NYC City Planning Commissioner name, company, address and telephone number.

8 | Crain’s New York Business | March 28, 2011 20110328-NEWS--0009-NAT-CCI-CN_-- 3/25/2011 1:07 PM Page 1

OPINION

tal compensation exceeded $13 mil- lion in 2009. His company’s rev- When a $2.8M enues that year were $3.4 billion. As for the issue that NYP bene- fits from taxpayer money, consider that ex-Pfizer CEO Jeff Kindler salary isn’t enough made $14 million in 2009. A large chunk of Pfizer’s $68 billion in rev- RAIN’S PUBLISHES many popular lists every year, enues comes from Medicaid and but its annual compilation of hospital CEO sal- Medicare reimbursements for pre- scriptions to Lipitor and other aries is suddenly a must-read in Albany. Assem- drugs. Should his pay be limited? blywoman Deborah Glick stumbled across last Why do Ms. Glick and Mr. year’s list and was so outraged by the salary levels, Dwyer stop at health care execu- she submitted a bill to cap pay at $250,000 a year at publicly fi- tives? What about nonprofits like C the Metropolitan Opera, which uses nanced hospitals. New York Times columnist Jim Dwyer piled a city-owned building and gets a di- on in a column suggesting that somehow cuts to state health rect subsidy from the city budget? It paid CEO Peter Gelb $1.2 million programs could be ame- money in state charity in 2009,when its revenues were only liorated by slashing pool funds. This is not $282 million. Do the living-wage compensation. some taxpayer gift but advocates, not content with control- Mr. Dwyer seems reimbursement—often ling the wages of low-paid workers, particular incensed by at miserly levels—for believe they should set compensa- New York-Presbyterian health care treatment. tion at the top of the pay scale as well? CEO Herb Pardes, How many health Of course, some hospital presi- who received $2.8 mil- care providers get “pub- dents are overpaid because they lion in 2009, according lic money” like that? aren’t doing a good job. Herb to the most recent num- Virtually all do. Pardes,who is about to step down,is bers published in last Nor is Dr. Pardes’ not one of them. He has made New week’s Crain’s.How out- GREG compensation out of York-Presbyterian one of the best rageous, the columnist DAVID line, given the size of hospitals in the country and one of says, since NYP re- the institution he is re- the strongest financially . ceived nearly “half a bil- sponsible for. NYP By now, it should be clear why lion dollars” in public money. treats about 1.8 million patients a Ms. Glick’s idea isn’t going any- Let’s start dissecting these ideas year and generates revenues of some where,no matter what attention she by examining the half a billion dol- $3.2 billion.He is boss to more than generates. It should also be evident lars figure (although it isn’t clear 18,000 employees. that Dr. Pardes, if anything, has what exactly he is referring to). In If Dr. Pardes worked at a public been underpaid. fact,NYP collects $1.4 billion annu- company of about the same size, his ally for treating Medicare and Med- salary would be outrageously low. LISTEN to a discussion at icaid patients and some additional Nasdaq CEO Robert Griefeld’s to- rk.com/audi CrainsNewYork.com/audioo WHEN $700 million and $2.6 billion in the next two fiscal years. Firm stance holds The Assembly’s message to YOU TRULY higher-income people and New Yorkers in general with respect to taxes seems to be “What have you the line on taxes done for me lately?” Over the past LOVE YOUR JOB, three years, the state has slapped on S APRIL APPROACHES, my annual ritual resumes. I revenue-raisers that will yield $9.6 look for the crocuses blooming in Abingdon billion for the upcoming fiscal year, THE MOVES the largest being the income tax sur- Square Park—the first signs of spring color. I re- charge. joice at the sight of the daffodil shoots, knowing But there was also an assessment COME their cheerful yellow flowers are just weeks away. on utilities, elimination of the ex- And since early spring is also budget season in Albany,I wait for emption of clothing from the sales A tax, the MTA payroll tax, increased NATURALLY. the blather from the state Assembly and the union-funded business taxes, taxes on health care Working Families Party,assuring me that eternal winter can be providers and increased taxes on cigarettes, among other hikes. An staved off only if the al revenues were needed additional $1 billion results from rich will pay their fair to support essential pro- deferring certain business tax cred- share of taxes. For these grams to give the state its. Plus, the Medicaid Redesign people, higher taxes time to recover from the Team has proposed nearly $400 have been the Miracle- deep recession. This tax million in new taxes and other Building upon its 25 year history as the most trusted name in New Gro of state spending. hike produced $3.9 bil- charges on health care providers. York business, Crain’s is giving readers the opportunity to tell us why Their definitions of lion last year, $5.0 bil- The governor has to close a $9.5 their company is the best place to work. Nominations are now open who is rich and what lion in the current fiscal billion budget gap—the result of the for this annual New York City honor, recognizing outstanding constitutes a fair share year and will yield an recession’s toll on tax revenues as employers in the ve boroughs. Companies will be proled in Crain’s seem to be whatever estimated $3.6 billion well as surging growth in spending. New York Business and honored at an event in the fall of 2011. they need them to be in for part of the upcom- The fact that spending growth is order to raise taxes to ALAIR ing year. outstripping revenue growth is not a keep spending growing. TOWNSEND The surcharge is set new problem, and is one that must Two years ago, individ- to expire at the end of be addressed to avoid endless tax uals with incomes above this year. In the mumbo hikes in the future. He held firm on $200,000 and couples with incomes jumbo of the state Assembly, the tax increases, even in the face of above $300,000 apparently were planned expiration of a tax increase pressure from advocacy groups and rich. A temporary income tax sur- has become a “tax cut for million- The New York Times referring to his charge was imposed on these “rich” aires,” which its members decry and “silly anti-tax crusade.” Tell us why your company is so great by nominating it as one of people under the phony label of a reject. The Assembly’s budget con- The budget deal that’s in the New York City’s Best Places to Work at www.bestplacestoworkNYC.com “millionaire’s tax.” tinues the surcharge for those with works lets the surcharge expire. The rationale was that addition- incomes over $1 million,to generate Spring is just around the corner.

March 28, 2011 | Crain’s New York Business | 9 20110328-NEWS--0010-NAT-CCI-CN_-- 3/24/2011 5:43 PM Page 1

SMALL BUSINESS

MORE SPARKLE: Jeweler Wendy Brandes has seen sulting firm Bain & Co.’s annual private-show Luxury Goods Worldwide Market sales pick up. Pricey baubles in demand Study. The luxury sector has been steadily recovering, with sales up in business.” 10% in the last quarter of 2010. Luxury businesses emerge from dark days But today, her company is on the Certainly, a rebound is far off for of recession; some still waiting for rebound mend. Sales in 2010 were up 10% many players in New York’s luxury over 2009, a year in which revenues sector. Milton Pedraza, chief execu- plunged 30%. She expects 2011 tive of Manhattan-based research BY EILENE ZIMMERMAN she grossed $25,000 in a few hours. sales to be 15% higher than 2010 firm Luxury Institute, says the jew- “My private show sales had been sales,with most of her jewelry retail- elry and watch industries were hit N EARLY 2008, business was more than doubling year-to-year ing for $2,000 to $6,000. especially hard over the past two humming for Wendy Bran- since we started in 2005,” she said. She’s not the only luxury purvey- years, and recovery will be tougher. des, a jewelry designer who Then the economy tanked,mak- or who sees business picking up. Firms that expanded aggressively produces her pieces by hand. ing many of her clients skittish. Many struggling high-end brands or took on debt to prepare for growth During a Valentine’s Day sale “Everything collapsed,” Ms. were “kicked out of the market” dur- that never came often faltered, says Ifor a small group of private clients, Brandes said. “We saw a huge drop ing the recession, according to con- Ketty Pucci-Sisti Maisonrouge, buck ennis president of Manhattan-based luxu- ry industry consulting firm KM & Co.,who also teaches a course at Co- lumbia Business School. “The businesses that reached out the most into aspirational luxury were the most affected,” she said.“If their bottom line was relying heavi- ly on younger executives who don’t make as much money as the truly af- fluent but still want the Louboutin shoes,they were out of luck,because those people stopped spending.” Ms. Brandes found that a nimble marketing strategy was vital to weathering tough times. She ex- panded a blog she launched in 2007 to help make her jewelry and other luxury goods less intimidating to the average consumer. It now receives about 17,000 views a month.She also has about 3,000 followers on Twitter. “I developed a network of people who think of me as a friend, and when they got engaged or celebrated an anniversary, they [came] to their friend to design the jewelry,”she said. Sweet dreams up 40% A FLEXIBLE APPROACH to pricing helped Magniflex, which sells mat- tresses that start at $1,000 but can run as high as $24,000. The compa- ny offered decorators discounts of 20% to 30% and offered boutique ho- tels and single-store retailers the same discounts it gave to larger ho- tels and retailers. It also provided five-day delivery in the U.S. for $45, says Andrea Mugnai, general man- ager for Magniflex North America, based in SoHo. U.S. sales increased 40% from 2009 to 2010 in large part because of these programs. Private Picassos, a Brooklyn- based art education company, grew by introducing lower-priced classes. In 2006, the company provided pri- vate art lessons to children of wealthy clients.When the recession caused a slowdown, owner Valeen Parubchenko started offering group classes and giving a discount to par- ents who committed to 10 lessons. She began holding classes at retail- ers and bookstores in late 2008, and demand rose in 2009 and 2010. “The lessons aren’t customized for the child, but it’s also less expen- sive—$22.50 per child, as opposed to $85 an hour for private lessons,” said Ms. Parubchenko. The company doubled its busi- ness from 2009 to 2010. Ⅲ

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10 | Crain’s New York Business | March 28, 2011 20110328-NEWS--0011-NAT-CCI-CN_-- 3/24/2011 6:58 PM Page 1

2011

UNDER For t y

CRAIN’S NEW YORK BUSINESS COURAGE DOMINANCE PASSION CELEBRATE HOT CHANGE SUCCESS HONOR FORTUNE LOYALT Y HEART SACRIFICELEADERSHIP HAPPINESS

www.crainsnewyork.com/40under40 Photography by Buck Ennis 20110328-NEWS--0012-NAT-CCI-CN_-- 3/24/2011 5:41 PM Page 1

N E W Y O R K ’ S R I S I N G S T A R S

EDITOR’S NOTE The best and brightest

N A CITY AS RICH IN TALENT AS OURS, it’s never easy to choose 40 individuals who represent the best of New York’s young business community. But each year, Crain’s does just that. I In the following pages, you will find inspiring stories about talented executives who have helped their firms prosper and grow as the city pulled out of a downturn and shifted into recovery mode. Our 40 rising stars work in a variety of industries—from media to medicine, from finance to the fine arts.They are a diverse group of men and women who reflect the city’s dynamic population.They hail from large conglomerates, startups, nonprofits and government agencies. And they share a VALERIE number of traits: They are passionate about BLOCK their careers, they work hard and they pursue their goals tenaciously. We received nearly 700 nominations for this year’s honors. While so many candidates are deserving, we believe that we have once again identified the best and the brightest that New York has to offer. We hope you will agree. For updates on 40s alumni who’ve been in the news this past year, please check out “Where Are They Now?” on Page F27. valerie block Deputy Managing Editor LISTEN to a discussion at CrainsNewYork.com/audio From gutsy student New York’s Rising Stars Alphabetical index of the 40s Stacey Bendet ...... F16 Katie Hood ...... F22 Scott Noggle...... F20 Andrew Ross Sorkin ...... F16 Charles Best...... F18 Chris Hughes ...... F10 Raquel Vargas Rachel Sterne...... F26 Palmer ...... F25 Jonah Bokaer ...... F6 Justin Kalifowitz ...... F4 Amar’e Stoudemire ...... F12 to major dealmaker Shael Gabriel Stulman ...... F22 F8 David Karp ...... F25 Binta Niambi Brown ...... Polakow-Suransky ...... F14 F24 Sush Torgalkar ...... F8 Danielle Chang ...... F14 Dina Levy ...... F20 Yehuda Shmidman, 29 Rachel Loeb ...... F8 Shaifali Puri ...... Zeke Vanderhoek ...... F20 David Chang...... F10 F6 Chief operating officer, ICONIX BRAND GROUP INC. Neil Luthra ...... F25 Robert Reffkin...... Tara Walpert Levy ...... F18 Tara Comonte ...... F4 David Schonbraun ...... F24 Drew Warshaw...... F18 Lori Pavese Mazor ...... F10 ITTING IN THE NOSEBLEED SECTION Dennis Crowley ...... F4 F12 at a Crosby Stills Nash Howard Mittman...... F22 Aaron Shapiro...... Kenneth Wolff ...... F16 Lena Dunham ...... F26 F6 & Young concert, Yehuda Shmidman made his first big Khalil Gibran Teena Shetty...... Joyce Yusi Xu ...... F12 Qazi Fazal...... F24 Muhammad ...... F14 Yehuda Shmidman ...... F2 Adam Zotovich ...... F26 career move.Then a junior at Yeshiva University, he spotted a fellow student’s father and unabashedly asked

CONTRIBUTORS Thaddeus Rutkowski, Michele Arboit for a job. He soon joined the entrepreneur’s startup, SECTION DESIGNER Carolyn McClain SENIOR PRODUCER Kira Bindrim Earthbound, which specialized in licensing brands. PHOTOGRAPHER Buck Ennis VIDEO PRODUCER Teresa Tomassoni S“When he said licensing, I felt for sure I was going to work for the DMV— PHOTO SHOOT COORDINATOR VIDEOGRAPHER Steve Raddock Daniel Mednick VIDEO COORDINATOR Elisabeth Butler Cordova I had no clue,” Mr. Shmidman said. But the young man learned COPY EDITORS Wendy Zuckerman, WEB DEVELOPER Chris O’Donnell quickly, pitching in on transactions like Earthbound’s trailblazing deal

in 2003 that brought Isaac Mizrahi’s fashions 2009, to $332.6 million.To continue that WATCH 40s VIDEOS ONLINE to Target. pace, the executive is eyeing international In 2005, Mr. Shmidman moved to Iconix and digital growth, and hoping to build the WHAT’S IT LIKE to work in the glare of the public eye as a star chef or an Brand Group Inc., run by Neil Cole. He portfolio further with mass-appeal brands investigative reporter? How does one make a mark behind the scenes, quickly rose to his current position at the like Hello Kitty. say, putting on a Broadway show? What are the challenges of building company, which owns such brands as Mr. Shmidman, the only businessperson a better New York City? We talked with several of London Fog and Candie’s. He has led several in a family of academics and rabbis, has this year’s rising stars to find out. See the deals there, including last year’s $175 million impressed his peers. interviews at www.crainsnewyork.com/40svideo. purchase of Peanuts. “He’s very seasoned for his age,” said John You can also check out additional photos “Expanding a brand is not done by Goodman, executive vice president, apparel and browse our archives for profiles of past 40s, computer but face-to-face, and that’s the part and home, at Sears Holdings Corp. “He’s dating back to 1991, at I love,” said Mr. Shmidman, who lives in able to talk to numerous people of all walks www.crainsnewyork.com/40under40. Learn what Teaneck, N.J. “It’s relationships. We’re not a and demographics and has a professional, Crain’s had to say about Rachel Maddow, Thelma Golden, David Bouley bunch of robots.” polished way about him.” and other “40 Under 40” alumni before they were household names. Revenues jumped 43% last year from —adrianne pasquarelli

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N E W Y O R K ’ S R I S I N G S T A R S Manager multiplies ad agency profits Tara Comonte, 37 Global chief financial officer MCCANN WORLDGROUP

NE MIGHT GUESS that Tara Comonte, who manages the financial operations of a company with 24,000-plus employees and 785 offices in 126 countries, loves numbers. Guess again. “Numbers are dull as hell,” she said. In fact, a frustrating stint at a London bank served as the catalyst for her advertising career: She contacted a Oheadhunter to help her find the ideal job, and soon found herself at the Leo Burnett agency.The Scottish-born mother of two has been racking up financial and operational-management experience at big agencies

ever since. She gets to do what she enjoys of a shake-up at a time when big agencies most: building more profitable businesses by are facing increasing competition from small battling the status quo and taking risks. firms. McCann Worldgroup CEO Nick As CFO of The Interpublic Group of Brien says she is uniquely suited to the task. Companies’ Mediabrands, which manages “She’s someone who can eat up challenge more than $30 billion in global billings, she and seize opportunity,” he said. tripled operating profits by renegotiating For the self-described fearless Aquarian, client-compensation agreements and the risks don’t stop in the boardroom. When introducing new compensation models. In she took a six-month sabbatical to serve as 2009, she became the first CFO inducted project manager for a school being built in into the Advertising Hall of Achievement. Namibia, she jumped out of a plane to raise Now Ms. Comonte is poised to transform money for her trip. McCann Worldgroup, IPG’s largest agency “It was slightly disconcerting that so network. She assumed her post in October, many people sponsored me,” she joked. encountering an entrenched culture in need —suzanne panara

imploded in recent years, music publishing Justin continues to soar, with new revenues coming Dennis 29 in from ads, ring tones, video games and more. 34 Kalifowitz, “We get paid anywhere music is used,” said Crowley, President, DOWNTOWN Mr. Kalifowitz, who cut his teeth at Virgin Chief executive MUSIC PUBLISHING Records and Spirit Music Publishing before becoming Downtown’s president in 2007. FOURSQUARE USTIN KALIFOWITZ stumbled into the He doubled the SoHo firm’s music music biz when he was 13. His five best catalog in the past year, to more than 15,000 HEN MOST PEOPLE want to tell friends, who played -inspired songs. Its collection now includes works by friends where they are, they Jtunes in Port Washington, L.I., wanted performers ranging from Aretha Franklin to send a text message. When to enter a local battle-of-the-bands contest. Mötley Crüe, and from songwriters for the WDennis Crowley wanted to do The young Mr. Kalifowitz hunted down the and Miley Cyrus. Revenue so, he co-founded Foursquare. application, filled it out and hand-delivered it. shot up nearly 50% between 2009 and 2010, The location-based social network lets users “That’s when I realized there was a job in to around $16 million. “check in” at different spots to alert others of this,” he said. This year looks even more promising. their whereabouts. Frequent users can get Since then, he has gone on to help Downtown had back-to-back Billboard No. 1 deals, receive virtual badges based on their hundreds of artists find commercial outlets hits in January, with “Grenade” by Bruno Mars check-ins and even become digital mayors. for their music. While the record industry has and “Hold It Against Me” by Britney Spears. Foursquare officially launched at the South by In addition, Mr. Kalifowitz plans Southwest festival in March 2009, where it to spend the next six months was swiftly adopted by 10,000 attendees. rolling out Songtrust.The online “Even then, I kept saying we’d never hit a application will, for the first time, million users,” said Mr. Crowley. allow emerging artists and Foursquare now has 7 million users, more a sharable database of students—a prescient songwriters to license and manage than $20 million in funding and over 50 undertaking in 2002—while getting his their music-publishing rights. employees. Mr. Crowley, who just oversaw the master’s at New York University. “Justin’s just one of those launch of version 3.0, hopes the startup will “I remember seeing that and hearing that people who knows how to make turn a profit next year. Foursquare is already a first-semester student had created it,” said things bigger and better,” said fielding requests from companies such as Pepsi Clay Shirky, an associate arts professor in the Samantha Cox, an executive and Bravo looking to get in on the action. Interactive Telecommunications Program. director for writer/publisher Mr. Crowley has always had a thing “I went and introduced myself to him.” relations at Broadcast Music Inc. for social networking. In 2000, the Mr. Crowley has but one complaint about “He’s doing things nobody else is Massachusetts native founded Dodgeball, life at the top: “I used to snowboard 30 days doing.” a Foursquare predecessor (which Google a year,” he said. “Now it’s down to eight.” —shane dixon kavanaugh acquired but later shut down). He also built —kira bindrim 40s FACTS 38 graduated from college, 20 have advanced degrees, 4 have an M.B.A.

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N E W Y O R K ’ S R I S I N G S T A R S Giving leg up to those who’ve gotta dance Jonah Bokaer, 29 Choreographer, CHEZ BUSHWICK

RACKING DOWN JONAH BOKAER could take a detective.The independent choreographer is on tour 30 weeks of the year. Last month, Mr. Bokaer was in Avignon, France, rehearsing a new work commissioned for a prestigious festival there. Robert bar mitzvah money in sound equipment and Before that, the in-demand artist toured the U.K. In launched a disc jockey business. Working January, he presented a film in Rotterdam, the Netherlands. Reffkin, 31 weekends in high school in San Francisco, he made more than $100,000 as a teenager. TMr. Bokaer, who at 18 became the youngest dancer ever hired by Merce Vice president After college, he raced into consulting, Cunningham for his troupe, spent eight years performing with the GOLDMAN SACHS becoming the youngest analyst ever hired by McKinsey & Co. He moved on to invest- company, to stellar reviews.That spurred him to strike out on his own. NVESTMENT BANKER, disc jockey, White ment bank Lazard and then headed to Now the soft-spoken Ithaca, N.Y., native the Center for Performance Research, for House Fellow and marathon runner, Washington to become a special assistant to choreographs Robert Wilson’s operas, which which he and a colleague raised $1.2 million. Robert Reffkin is in a race to do it all. the U.S.Treasury secretary. For the past five are seen around the world. He was recently Both are thriving. I “I guess I’ve always been in a hurry,” years, he’s been at Goldman Sachs, working chosen by the National Academy of Sciences “He is dedicated to creating a community said Mr. Reffkin, who got his bachelor’s in private equity and investing in media and to create a duet, the first work of dance and a platform for fellow artists,” Mr. Wilson degree from Columbia University in two insurance companies. commissioned by that agency.The piece, said. “To have a vision to give back to the years and a Columbia M.B.A. just as quickly. Weekends mean running marathons— Replica, debuted at the New Museum and community at a young age is quite “But my mom raised me to believe that you he’s done 42 in 50 states to raise $1 million has been performed in seven countries so far. extraordinary.” miss 100% of the shots you never take and I don’t for charity—or directing the nonprofit he While most choreographers are focused Mr. Bokaer—whose father is a want to be the guy who didn’t take the shots.” started to help students who are the first in on advancing their own work, Mr. Bokaer screenwriter and whose mother is a theater His mother, an Israeli immigrant, was their families to go to college.The next thing also seeks to help others succeed. He director—is just warming up. disowned by her parents due to her he runs for, he says, may be public office. founded two nonprofit organizations in “I don’t sleep a lot,” he said. “But the gift relationship with Mr. Reffkin’s father, an According to Lazard’s Vernon Jordan, Brooklyn: Chez Bushwick, where dancers is to keep working.” African-American jazz musician from Mr. Reffkin is “an inspiring role model who can rent rehearsal space for $5 an hour, and —miriam kreinin souccar Louisiana with a heroin addiction. encourages community involvement and Mr. Reffkin wasted no time making responsibility in everyone he meets.” something of himself. At 14, he invested his —aaron elstein

CH VIDEOSFT40s WATCHT VIDEOS OF THE 40s @ crainsnewyork.com/40svideo Teena Shetty, 37 Assistant attending neurologist HOSPITAL FOR SPECIAL SURGERY S CONSULTING PHYSICIAN to the New York Giants, Dr. Teena Shetty does not shy away from Aordering burly men to interpret a proverb or count down by sevens. Treating traumatic brain injury and other neurological disorders, she’s one of only six female doctors in the country working with a professional football team. “You have to be astute about discovering the deficits,” Dr. Shetty said. “Players tend to minimize these injuries because they want to return to play.” She combines her clinical experience on sister—wasn’t allowed to watch television. the gridiron with a passion for research as High achievement was expected. (She still she studies players to understand long-term doesn’t own a TV.) implications. Her research involves serial “We were constantly reminded of the brain-imaging after repeated concussions. need to become somebody who “We really don’t know the effects, distinguishes herself in some way,” says Dr. especially in young players who have their Shetty, a Fulbright scholar who attended lives ahead of them,” Dr. Shetty said. Brown, Oxford and Cambridge. She has “carved out a niche in head All three siblings are physicians, and Dr. trauma,” said Dr.Thomas Sculco, surgeon- Shetty has her own three girls: twins and in-chief at the Hospital for Special Surgery. a newborn. Being a mother and a top “This is one of the real experts in the country physician “is the ultimate challenge and on brain injuries that can occur in football.” motivator,” she said. “Every mother wants to Born in Bangalore but raised in the U.S. be the best example. In a way, balancing the as part of a close-knit family, Dr. Shetty— two makes you more determined.” along with her twin sister and younger —barbara benson

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N E W Y O R K ’ S R I S I N G S T A R S Driven to make justice her business Binta Niambi Brown, 37 Partner, KIRKLAND & ELLIS NLIKE MANY KIDS, Binta Brown didn’t dream of becoming a ballerina or an astronaut. At 10, she wanted to be a lawyer. During a fourth-grade field trip, the native of Arlington, Va., recalls, a congressman told her class that when he was their age, he knew he’d be a politician. “So I figured I should decide,” she said. “Growing up in Uthe shadow—really, the sunshine—of the civil rights movement, I realized the law was what allowed my family to live the life that we did.” Ms. Brown figured that the next opportunity to make a difference in the world would be in business. As a new law firm associate attending

political benefits, she couldn’t help but notice presidential campaign and advised the enlisted as a mentor. “She has this inner Ireal ral e ized the law she was one of only a few young women of campaign on national security issues. Ms. toughness that’s always questioning and color there.That needed to change, she Brown was elected a trustee of Barnard at 34, challenging. She had a lot to offer me, too.” wasws a what allowed decided, and she herself became a fundraiser making her the youngest in the school’s In 2010, Ms. Brown was named to Gov. for political causes, arts organizations and her history. By day, she was a corporate lawyer Andrew Cuomo’s transition team. She recently my family to live alma mater, Barnard College. doing transactional work. expanded her legal practice, advising senior the lif ee that we did Soon she was one of the top young black “Binta never goes into anything halfway,” executives, corporate boards and senior fundraisers in the country. She was a key said Ann Fudge, former chief executive of government officials. inta —BintaB Niambi Brown ‘‘ “bundler” for ’s 2008 Young & Rubicam, whom Ms. Brown —hilary potkewitz

takes a long time,” said Ms. Loeb. everything from leading recruitment efforts Ms. Loeb has since reached her goal, Sush to meeting investors to vetting acquisition shepherding two major rental projects for ideas. But Mr.Torgalkar’s greatest strengths AvalonBay: the Upper West Side’s Avalon Torgalkar, 34 are his ability to cut through the minutiae of Morningside Park complex and a White Chief operating complex deals and salvage investments Plains project, which together cost when they start to go wrong. $275 million to develop. She was involved officer “Sush is Mr. Fix-it,” said David Welsh, in everything from acquiring sites to WESTBROOK PARTNERS founder of Normandy Real Estate Partners, overseeing construction to picking out the which has done deals with Westbrook. “He finishes in the apartments. OFFEE PLAYED A MAJOR ROLE in is the guy you send in when things go Now Ms. Loeb’s at work on what will Sush Torgalkar’s success, even sideways.” be AvalonBay’s largest development nationwide:a though he doesn’t drink it. Mr.Torgalker chalks up his success at 691-unit, mixed-income rental property in C The newly hired associate was smoothing over deals to his basic sense of west Chelsea. asked to bring a cup to Westbrook co- fairness. “You just have to give people “She has the uncanny ability to engage founder Paul Kazilionis early one morning something to keep them happy enough,” with a community and articulate her vision in 2000. Unfortunately, the son of Indian said the married father of three. “I just have in a very charming and honest way,” said immigrants could not figure out how to an ability to bring people to a common Trevor Hardy, a senior director at developer work the office machine, despite having goal.” Tishman Speyer who was a grad school operated an industrial coffeemaker at his —theresa agovino classmate of Ms. Loeb’s. parents’ restaurant in Armed with a bachelor’s degree in Cleveland. Mr. history, the Kansas City native stumbled Kazilionis eventually upon her real estate career while living in found Mr.Torgalkar Vietnam, where she had studied during fiddling with the college (and where, ironically, she learned brewer, the two to smash bricks with her hands in order to get a started chatting, and black belt in tae kwon do). She was hired by a mentoring the developer of a mixed residential and relationship began. commercial complex in Ho Chi Minh City, Now, the Rachel Loeb, 37 which needed an English-speaking graduate of Cornell marketer. University serves as Senior development After three years, she returned to the U.S. chief lieutenant to director, AVALONBAY to attend the Massachusetts Institute of Mr. Kazilionis, COMMUNITIES INC. Technology, where she received a master’s carrying out his degree in city planning. She worked for real vision for the fund, HEN RACHEL LOEB moved to the estate consulting firms in Boston before which owns more than Big Apple seven years ago, she joining AvalonBay. $20 billion worth of real promptly informed her future “I was naively unafraid to try something estate, including Whusband that they would not be new, and it has served me well,” said Ms. properties such as moving again anytime soon. Loeb. 444 Madison Ave. “I wanted to build something, and it —amanda fung That means doing 40s FACTS 33 live in the city, 5 live in the suburbs, 2 live in both

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N E W Y O R K ’ S R I S I N G S T A R S

Lori Pavese Mazor, 37 Associate vice president NEW YORK UNIVERSITY

ANCING UNTIL THE AGE OF 18 and performing one summer in the New York City Ballet sharpened D the skills that Lori Mazor has applied throughout her career. “I’m physically connected to spaces,” said Ms. Mazor, who can visually calculate an item’s size. “I feel dimensions.” The Syracuse native found her true calling while attending Wellesley College, when she worked at its maintenance facility digitizing to limit NYU’s footprint in the Village. building blueprints. She obtained a master’s Last year, she led the design of about 230 in architecture from Yale University in 1999. capital construction projects, worth Ms. Mazor landed at Polshek Partnership $907 million, and expanded her team to Architects, where she helped redesign facilities include 25 architects and urban planners. As for major cultural institutions such as New associate vice president for global facilities York’s Public Theater and and the New York planning and policy, she now oversees Public Library for the Performing Arts. strategy, policy, construction and design for “Everyone wanted to work on her team,” all of NYU’s global campuses, the newest of said James Polshek, the business’s founder. which is in Abu Dhabi. In 2005, after retaining Polshek for a Most recently, under a tight $10 million feasibility study, NYU hired away Ms. Mazor. budget, she created the new 25,000-square- The university put her in charge of its 12 foot NYU bookstore on Broadway.“She took million square feet of real estate, plus the design a very tired, old, ugly space and delivered of the 6 million square feet it wants to add in something with a wow factor,” said Michael the city by 2031—a plan that has generated Alfano, NYU’s executive vice president. criticism from community groups that want —amanda fung

CH VIDEOSFT40s WATCHT VIDEOS OF THE 40s @ crainsnewyork.com/40svideo Facebook co-founder has another network Chris Hughes, 27 Chief executive, JUMO

HRIS HUGHES SWEARS the story told in The Social Network is not nearly as exciting as the movie. He should know. David Chang, 33 Mr. Chang now wants to transform the Mark Zuckerberg’s business—which has 400 employees and The North Carolina native was Owner projected 2011 revenues of $25 million to roommate at Harvard and Facebook’s first head of publicity. MOMOFUKU RESTAURANT $30 million—into one that is “not about Unlike his fellow co-founders, Mr. Hughes graduated me,” he said, and to work on projects that GROUP “keep things fun for everyone involved.” from Harvard, dividing his last two years there between To that end, he is opening a 30-seat Cclasses and his job as spokesman for the fledgling company. WO YEARS AGO, David Chang was restaurant at the Star City casino nearly burnt out.The chef and development in Sydney later this year, his In 2007, he left Facebook and took up a different kind of social founder of the Momofuku group had first endeavor outside of New York. networking opportunity: coordinator of online organizing for Barack Tthrobbing migraines and “every That it isn’t a 300-seat place—the typical kind” of psychosomatic ailment. move for celebrity toques—is a nod to the Obama’s historic 2008 presidential impact on the world,” Mr. Hughes said. “I only knew how to attack work in a rebel in Mr. Chang.The classically trained campaign. Already, nearly 1 million users have been very relentless way,” said Mr. Chang, whose chef rejected the style of restaurants he “Chris has a really visionary linked to a cause through Jumo, which has Korean immigrant parents owned a worked in early in his career, such as Craft understanding of how networks work and about 20,000 Facebook followers.The restaurant in northern Virginia. and Mercer Kitchen. Instead, he has created how people work,” says Michael Slaby, who organization has 15,000 participating His first eatery, Momofuku Noodle Bar, mostly small spots that don’t take served as deputy director of new media for nonprofits and has received $3.5 million in opened in 2004.Three more have launched reservations and that offer dishes made with the campaign. grants from the likes of the Ford Foundation. since then, including Má Pêche and wildly unusual ingredient combinations. After the election, Mr. Hughes took time Jumo’s 11 employees work out of a SoHo Momofuku Ko, as well as two bakeries; all Among the items he’s currently off to develop his idea for Jumo, a nonprofit office space that Mr. Hughes can walk to are critically acclaimed. Last year, Mr. experimenting with in his research kitchen website that connects individuals with causes from his apartment. When not changing the Chang made Time magazine’s list of 100 are rice noodles and pork pies. and groups that interest them. It launched in planet one social network at a time, he plays most influential people. “We are doing groundbreaking work in beta last March and officially in December. tennis, runs and reads 20th-century French “I think at times all the attention has terms of making rice noodles,” he said. “But “I figured out that the Web holds massive literature. been a little bit overwhelming for him,” said it’s not on our menus yet.” potential for people who want to have an —kira bindrim Andrew Salmon, his business partner. —lisa fickenscher

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N E W Y O R K ’ S R I S I N G S T A R S Lawyerwithfollowing makesoutsizeimpact Joyce Yusi Xu, 37 Partner, SIMPSON THACHER & BARTLETT

IMPSON THACHER HIRED JOYCE XU in 2007 with one goal in mind: using her to forge a practice in the lucrative field of equity derivatives, in which she already had a large following. What surprised everyone is just how many clients, ranging from Goldman Sachs to , Ms. Xu has attracted since. S“She has had an impact on a firm with 800 lawyers,” marveled Simpson Executive Committee Chairman Pete Ruegger, who described his young partner as both “a dynamo” and “strong-willed.”

Her will has helped Shanghai-born Ms. Xu becoming a news anchor or a Matlock—the achieve a great deal, often against long odds. eloquent lawyer played by Andy Griffith. Her college-educated father was sent to And when a teacher told her that girls work in a remote coal mine shortly after her “don’t do physics,” she showed him, birth, during China’s Cultural Revolution. Yet garnering the highest grade in the class. she excelled in school. “I thought anything less Today, she earns top marks by translating than a 98 was a failure,” said Ms. Xu, who also complex derivatives deals into plain English. sang in the prestigious Shanghai Youth Choir. Her most recent article on the subject won At age 14, upon arriving in Pennsylvania, her a major award, for which she was where her father was teaching, she faced a honored at the Library of Congress. new challenge: learning English. She threw Said client Steve Gray, a director in Credit herself into the task, reading Pride and Suisse’s legal department, “We’d sure prefer Prejudice 10 times, singing pop songs and to have her represent us, not the other side.” watching TV shows that led her to dream of —erik ipsen

novel Refresh campaign, which reallocated Aaron Shapiro, 39 $20 million intended for Super Bowl ads to Amar’e Chief executive fund community initiatives instead. 28 Mr. Shapiro sold Huge for close to Stoudemire, HUGE $40 million to The Interpublic Group of Center/foorward Companies in 2008.The corporate backing ARON SHAPIRO’S WORK LIFE is not allowed the married father of two to raise NEW YORK KNICKS simply paperless; it’s downright $10 million for a major international nomadic.The chief executive of expansion, which started last year. AST JULY, Amar’e Stoudemire arrived AHuge, a digital marketing and Adding to the string of achievements, at Madison Square Garden, donned design agency, doesn’t even have an office in Online Media, Marketing and Advertising a blue Knicks cap and boldly the firm’s Brooklyn headquarters. magazine dubbed Huge the social media Ldeclared, “The Knicks are back.” “I just have my laptop.That’s all I need, agency of 2010. And Advertising Age recently Fans who had clamored for LeBron right?” he said from the company’s expansive named Mr. Shapiro’s firm to its A-List of hot James initially viewed Mr. Stoudemire as a Web design floor. agencies to watch, for the second straight year. 6-foot-10-inch, 240-pound consolation Mr. Shapiro’s overriding management “Aaron’s incredibly driven and very, very prize. But he quickly won them over with directive: “Make something you love.” relentless,” said Philippe Krakowsky, head of equal parts swagger and skill, scoring 30 or His approach wins major clients. Huge talent and strategy at Interpublic. “He’s more points in nine consecutive games and redesigned websites for CNN and Reuters always projecting himself to the next place.” becoming the first Knick to start an All-Star and spearheaded the Web design of Pepsi’s Indeed. Huge had just nine employees Game since Patrick Ewing in 1992. when Mr. Shapiro joined in “Usually, when you’re new to a team, you 2005 as a business and strategy try to blend in,” said Knicks legend Walt partner. By the time he became Frazier. “But Amar’e is not like that. He’s marketable sports star in the city, has CEO last year, the firm come in and right away, it’s his team.” overcome adversity. His father died when he boasted 300 employees and He’s brought celebrities back to the front was 12, his mother was in and out of jail, had offices in London and rows just in time for the arena’s $850 million and he attended six high schools and Brazil. Profits jumped by 50% in renovation. Crowds are at more than 99% overcame two career-threatening injuries. each of the past three years, capacity,TV ratings jumped 78% through Now he runs his own entertainment topping $60 million in 2010. early March over last season’s results, and company and charitable foundation, bolstered Huge’s e-commerce platforms owner MSG’s stock was up 36% earlier this by business courses he takes in the off- such as Target.com and month versus its price when the season season. He is laying plans for a fashion label JetBlue.com help generate tipped off. Perhaps most important, the and working on a script based on his life story. some $12 billion in revenue for turnaround sparked by Mr. Stoudemire set “There’s so much going on in New clients worldwide. the stage for the blockbuster acquisition of York,” Mr. Stoudemire said. “It’s such a Next up: regional offices in Carmelo Anthony last month, giving the beautiful opportunity to build my brand on Shanghai and Tokyo. Knicks two young superstars to build around. and off the court.” —benjamin j. spencer Mr. Stoudemire, arguably the most —daniel massey 40s FACTS 21 are married, 23 have kids; 9 are native New Yorkers

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N E W Y O R K ’ S R I S I N G S T A R S Scholarshareswealth of black community Khalil Gibran Muhammad, 38 Director SCHOMBURG CENTER FOR RESEARCH IN BLACK CULTURE

T MIGHT SEEM FITTING that the great-grandson of Nation of Islam leader Elijah Muhammad would become a scholar of African- American history. But Khalil Muhammad was only 2 when the Craigslist.This year’s festival will be held in legendary figure died. He grew up hoping to be “an important Danielle the first week in May. Chang, Ms. Chang, who is in talks to take the event businessperson one day.” 39 to Los Angeles and San Francisco, said Until he got to the University of Pennsylvania, that is.There, Founder, LUCKYRICE Luckyrice has generated more than Iwhile majoring in economics, he gained a different perspective through $1 million in revenues. ANIELLE CHANG’S RÉSUMÉ defies “I find Danielle’s project interesting and his courses in African-American studies. boundaries. Her dizzying list of “I became much more aware of the history of inequality,” he said. “It positions range from equity sales Dassociate for Goldman Sachs in I’veIve trid’ tried to catch up started to become more important to me $5.4 million budget. He starts there in July. Hong Kong, to the U.S. head of French than making money.” He hopes to attract a younger audience advertising agency Assouline—where she evr vere er sincctee I repeaated After lasting three years as an accountant by securing the papers of cultural icons such launched the custom publishing division— at Deloitte & Touche, he enrolled in a Ph.D. as Mos Def, Kanye West and Jeffrey and chief executive of fashion house kindergarten program at Rutgers University. A book Wright. And he won’t shy away from using Vivienne Tam. aniel —DanielleD Chang based on his dissertation, which assesses the Schomburg to provide historical context Last year, the Columbia University how ideas about black criminality shaped urban for ongoing discussions about race. graduate started her own venture, ‘‘ America, was published last year. “Khalil is an engaged and informed Luckyrice, which catapulted her into New fun,” said Eric Ripert, chef and co-owner of Mr. Muhammad beat out 200 others intellectual with deep, deep passion for his York’s culinary scene. Le Bernardin, who participated in the vying to replace Howard Dodson, longtime subject,” said Thelma Golden, director of The media and events company centers festival last year. “She is tapping into a director of the Schomburg Center, a unit of The Studio Museum in Harlem. “And he’s on a weeklong Asian food and culture festival growing curiosity about Asian culture the New York Public Library devoted to someone who will exist as an important that features prominent chefs, such as Jean- among chefs and anyone interested in food.” preserving materials on the global African public intellectual, bridging the gap between Georges Vongerichten and David Chang, and Ms. Chang, whose family emigrated to experience. His biggest challenge could the academy and the outside world.” major corporate sponsors, including Condé the U.S. from Taiwan when she was 5, come in contending with cuts to the center’s —daniel massey Nast Traveler and Bombay Sapphire Gin. struggled with English and was forced to More than 6,500 people attended the repeat kindergarten. “I’ve been trying to inaugural Luckyrice last May. Scalpers even catch up ever since,” she said. sold tickets for its high-demand soirees on —lisa fickenscher Shael Polakow- Suransky, 39 Chief academic officer NEW YORK CITY DEPARTMENT OF EDUCATION

HAEL POLAKOW-SURANSKY spent his working life toiling without fanfare in the city’s public school system, Suntil last fall when he became the educator who saved Mayor Michael Bloomberg’s nomination for schools chancellor. Critics had maligned the mayor’s choice: Cathleen Black, a businesswoman with no education experience whose children went to boarding school. But Mr. Polakow-Suransky, whose teaching career began at a middle school in 1994, had lived through the system’s most them accountable.That move endeared him dysfunctional days. He recalled how an to the data-driven Bloomberg administration, assistant principal at Morris High School in which promoted him to chief accountability the Bronx lamented to him just days before officer in the Department of Education the 2000 school year that, with 30 vacancies, in 2009. he would hire “anyone with a pulse.” When the state said it would allow Ms. The next fall, Mr. Polakow-Suransky, as Black to become chancellor if the city a founding principal, opened Bronx created a chief academic officer, Mr. International High School, one of four small Polakow-Suransky was a natural fit. schools that would replace the failing “For all those people who said you Morris High. He had five teaching should have an educator,” said Merryl positions to fill; he received 500 résumés. Tisch, chancellor of the New York State He learned that educators want Board of Regents, “Shael is an educator in autonomy and support. He later applied his essence and in his bones and in his that lesson to training new principals and being.” created performance benchmarks to hold —jeremy smerd

F14 l March 28, 2011 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business

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N E W Y O R K ’ S R I S I N G S T A R S Designer’s styles are singular success Stacey Bendet, 33 Chief executive, ALICE + OLIVIA

S A CHILD, STACEY BENDET INSISTED on wearing jeans with a hole strategically ripped at the knee. She created her own bat mitzvah dress at age 13. So it was only fitting that she became a designer. In 2002, Ms. Bendet founded Alice + Olivia, one of the Big Apple’s fastest- growing contemporary fashion houses. AShe started at the bottom—with pants. “Everyone has a million pairs of jeans, but they also want crazy, fun pants with stripes and colors, or a really bold trouser,” she said. Ms. Bendet, whose background includes majoring in international

relations at the University of Pennsylvania Selling at Barneys, Saks Fifth Avenue and realize we’re this up-and-coming company.” We’reer ’ like family and working in graphic design, has since Scoop, as well as its own boutiques, Alice + This fall, Ms. Bendet and her crew will expanded into career wear, accessories and Olivia generated an impressive $62 million in relocate to a new, 24,000-square-foot withwth i Neiman and children’s clothes. revenues last year, a 55% rise from 2009. headquarters in the meatpacking district, “She’s quirky and eclectic and has carved Sales are expected to top $85 million this nearly doubling their current space. She’s also Saks; they see we’re out a real space for her company in the year. opening two more Manhattan boutiques and up-and-coming marketplace,” said Andrew Rosen, CEO of “We’re like family with Neiman and a Manhasset outpost this year, for a total of fashion label Theory, and an investor and Saks,” Ms. Bendet said. “It’s not like Ralph eight shops. ‘‘ —Stacey Bendet partner in Alice + Olivia since the beginning. Lauren doing a billion dollars, but they —adrianne pasquarelli CH VIDEOSFT40s WATCHT VIDEOS OF THE 40s @ crainsnewyork.com/40svideo

his peers. At 17, he spent afternoons occasion something of a pattern ever since. at The New York Times running Kenneth Take his first finance job: During his errands for his hero, ad columnist orientation, the bank he worked for was Stuart Elliott. Wolff, 39 acquired.The changeover could have spelled And in his 20s, not long after Partner, SKADDEN ARPS disaster for a newbie. But within weeks, Mr. starting at the Times, he founded the SLATE MEAGHER & FLOM Wolff had worked his way into a position in DealBook e-newsletter to show the the office of the bank’s new president. M&A community that The Wall EN WOLFF REMEMBERS that while he A few years later, when he was a newly Street Journal wasn’t the only paper on was living the party life of a student minted lawyer at Skadden Arps, the two the beat. at Ohio Wesleyan University, his senior associates he was assisting on a deal Mr. Sorkin saw the venture as both K father, an investment banker, would quit.That left young Mr. Wolff—a mere a branding exercise for the Times and occasionally forward the résumés that lackey—and the senior partners. “a great business from an advertising crossed his desk as not-so-subtle hints. “There was zero sleeping,” he recalled. perspective,” he recalled. “Look at “These kids were just phenomenal,” he But the deal was a success, the first of who these people are.” said. “Double majors in engineering and many. He was the first associate in his class A decade later, DealBook is also physics, two stints in the Peace Corps—all of 155 to make partner. a website and a page in the paper. And applying for the same jobs that I would be “When you’re paying outside lawyers a despite doubling its staff to 16 last soon. I realized I had to get on the stick.” lot of money, you have high expectations,” year, ad revenue growth is keeping the Mr. Wolff has made rising to the said Keith Ebling, general counsel for Express operation in the black. Website traffic Scripts, which sought has spiked 38% since November, to Skadden Arps’ expertise last 909,000 visitors in January, according year when it acquired to comScore. WellPoint’s NextRx for Mr. Sorkin, meanwhile, has kept $4.7 billion. “Ken exceeds busy as DealBook columnist and them. He’s just as sharp 23 editor, and author of the financial hours into a negotiation as crisis best-seller Too Big to Fail. An he was when it first started.” HBO adaptation of the book will air Other 2010 deals include in May. XTO Energy’s $41 billion Andrew Ross He is also planning new areas of coverage acquisition by Exxon Mobil, and new mobile applications for DealBook. and three of the largest Sorkin, 34 But as big as the operation has gotten, Mr. private-equity transactions in Editor, DEALBOOK Sorkin remains its key presence. Latin America. “Andrew’s relentless reporting energy got “Each deal is fitting HEN MOST KIDS were reading DealBook started,” said Times Executive together pieces of a complex comics, Andrew Ross Sorkin Editor Bill Keller. “His extraordinary puzzle, under tremendous favored The New York Times’ entrepreneurial energy built it into a time pressure,” Mr. Wolff Wadvertising column. At 15, he franchise.” explained. “It’s a rush.” founded a national sports magazine aimed at —matthew flamm —hilary potkewitz 40s FACTS 11 play an instrument, 7 learned the piano, 10 were in a band

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Tara Walpert Levy, 37 President, VISIBLE WORLD

EYOND THE ODD HALF HOUR of The Brady Bunch,Tara Walpert Levy was not allowed to watch television Buntil she was in high school. Such strict limits only fueled her passion for the forbidden fruit. After receiving undergraduate and M.B.A. degrees from Harvard and consulting for McKinsey & Co., Ms. Walpert Levy joined the sales and marketing division of Visible World in 2005.The company provides targeted TV advertising—a concept that was in its infancy at the time. “Commercials sometimes get a bad rap, and people don’t want to watch them,” said Ms. Walpert Levy, who has 8-month-old twin boys. Visible World is working to solve the problem by matching ads with audiences. It Visible World has established itself “as the partners with cable companies, including leader in the underlying technology Comcast and Time Warner, to distribute associated with addressable advertising, advertising specific to viewers’ which is the wave of the future,” he said. neighborhoods. In a recent deal with Visible World does not disclose Cablevision, Visible World even supplied financials, but industry sources estimate its commercial messages to particular annual revenues at more than $20 million. households within a ZIP code. “It’s been amazing to see something go Ms. Walpert Levy “has really driven the from a logical idea to something that’s business forward,” said Steve Hasker, actually used in a major way in the president of media products at the Nielsen marketplace,” Ms. Walpert Levy said. Co. and a former colleague at McKinsey. —adrianne pasquarelli Communicator brings progress to WTC Drew Warshaw, 29 Chief of staff THE PORT AUTHORITY OF NEW YORK & NEW JERSEY

IX AND A HALF YEARS after the Sept. 11 attacks, politics, emotions and competing interests had paralyzed the rebuilding of Ground Zero. Drew Warshaw had just Charles Best, 35 paper and paid a programmer $1,500 to turned 27, but as the newly appointed chief of staff at the build it. Port Authority of New York & New Jersey, he had to get Chief executive Luring fellow teachers to a meeting by DONORSCHOOSE.ORG promising his mother’s signature pear the warring factions together and turn the process around. dessert, he got 11 to post projects like field S“It had become everything a construction project,” he said. trips. Mr. Best funded them himself but HE FIRST THING a visitor notices at anonymously to simulate success. Word The site was an engineering and logistics riddle. Mr. Warshaw likens it to the midtown headquarters of spread. His students generated $30,000 by a game of pickup sticks. Moving one piece threatened to upset the whole. DonorsChoose.org is large rubber writing to prospective donors. Mr. Best T balls where office chairs would cold-called 100 foundations and scored He does not like to brag about his The final version of the 69-page Roadmap normally be. “They force you to keep good $100,000 from Goldman Sachs. accomplishments, but the executive’s Forward reflected the spirit of its author. It posture,” explained founder Charles Best. In 2003, Newsweek wrote about the site. diminished and prematurely gray hair was a thoughtful document that eased the “And you can bounce up and down.” The next thing Mr. Best knew, he was sitting testifies to his work ethic and helps explain politics of the site by disentangling its Though the not-for-profit has also had on Oprah Winfrey’s couch. “Our site was why he has sprinted up the ranks of competing parts and putting into place firm its ups and downs, DonorsChoose has obliterated,” he said. It garnered $250,000 in government to become a trusted right-hand deadlines and costs. Mr. Warshaw’s work exploded since he quit teaching in 2005 to one week, more than its three-year total. man to the powerful. helped clear the way for a final agreement with the run it full-time. With 53 staff, its revenues One of Oprah’s “ultimate favorite things” After working for Eliot Spitzer’s developer—and one-time Port Authority are up 30% this school year, to $30 million. of 2010, DonorsChoose boasts celebrity gubernatorial campaign, he became a top nemesis—Silverstein Properties. DonorsChoose lets people fund board members, including Stephen Colbert. aide in the executive chamber. When that “Drew is good at maintaining dialogue classroom projects, which are posted by “Charles Best has taken his clear, simple stint ended, he landed at the Port Authority and communicating,” said Janno Lieber, teachers; 76% of contributors add money for idea, born in his own classroom, and grown as chief of staff to Executive Director Chris president of Silverstein’s World Trade the site. Mr. Best got the idea in 2000 it into a nationwide, revolutionary way for Ward. Center Properties, “even when the subject during a lunchtime conversation about donors to help individual children,” the Ultimately, Mr. Warshaw rewrote the matter is adversarial.” fundraising struggles at his central Bronx star said. book on the World Trade Center—literally. —jeremy smerd public school. He sketched a website on —erik engquist

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N E W Y O R K ’ S R I S I N G S T A R S Helping scientists to heal the world Shaifali Puri, 37 Executive director, SCIENTISTS WITHOUT BORDERS ITH A LAW DEGREE FROM STANFORD and a bachelor’s from Princeton, Shaifali Puri could be making millions right now as a corporate attorney. Instead, the Atlanta native, whose parents are both high- achieving Indian immigrants, is working to solve the developing world’s biggest health problems. WShe was recruited two years ago to reinvent a flailing social networking site for scientists conceived by the New York Academy of Sciences and the United Nations Millennium Project. Since then, she has raised $1.5 million from corporate donors to create a platform I’mIm not’ not going to be that offers prize money to scientists who find the best solutions to specific health problems. proudpoud r until someone’ss The prizes are small: The winner of the first life has been saveed challenge (to find ways to reduce infant mortality through better nutrition) will —Shaifali Puri receive a check for just $10,000 from PepsiCo. But the buzz Ms. Puri is creating is huge. ‘‘ For the first challenge, more than 50 Scientists Without Borders already has scientists from around the world submitted a user community of 4,000 scientists, but Ms. ideas, which a panel will vet.To announce Puri, who was assistant solicitor general under the first contest, Ms. Puri recruited the chief Eliot Spitzer and top deputy to the president technology officer of the White House. of the Empire State Development Corp., is “Shaifali is remarkable at putting people just getting started. “I’m not going to be together to solve problems,” said John proud until I know someone’s life has been Damonti, president of the Bristol-Myers saved,” the self-described perfectionist said. Squibb Foundation. —miriam kreinin souccar

step in learning how to cure many illnesses. Scott Noggle, 37 Dr. Noggle—who has a doctorate from Zeke Director the Medical College of Georgia—was a Vanderhoek, 34 Rockefeller University researcher in basic NEW YORK STEM CELL stem-cell science when the New York Stem Principal FOUNDATION LABORATORY Cell Foundation called, offering to make him THE EQUITY PROJECT director of its research lab.That meant getting S A BOY IN LITTLE ROCK, ARK., Scott promising discoveries into patient trials. CHARTER SCHOOL Noggle loved architecture. He When he took the position two years recalls making models of St. Peter’s ago, he was one of two scientists.Today, he RESH OUT OF YALE, Zeke Vanderhoek ABasilica and the Golden Gate oversees 25, working in 15 research areas.The signed on with Teach for America Bridge out of string and balsa wood. foundation’s budget has grown from $3.4 and landed in a sixth-grade “Was I a geeky kid? I guess I kind of million to $11.3 million for this fiscal year. F classroom in Washington Heights. was,” he admitted. Steering clear of the controversy over The school was “chaotic and overcrowded,” Now Dr. Noggle is a leader in stem cell federal funding of stem cell research, the lab he said, but students in some classes thrived research, the first in New York to derive new takes no money from the U.S. government; despite the environment. lines from donor embryos. Yet as he sees it, it relies on state and private donations. “It was clearly about the person in the he is simply a different kind of architect, Donors tend to share Dr. Noggle’s passion room with them and that person’s skill as a manipulating human cells to turn them into for the work, which is zeroing in on teacher,” Mr. Vanderhoek said. models of disease. Scientists hope that’s a treatments for diabetes and diseases such At the same time, he started tutoring to as Alzheimer’s, earn extra money. Referrals quickly piled up, Parkinson’s and ALS. so he launched Manhattan GMAT,using “Scott was thrown his own credit cards. Building off his into the NYSCF at a developing belief in the power of good teachers, the guy putting it together,” said Preston time of rapid growth, he paid instructors $100 an hour, four times Pinkett III, vice president of social and the way he competitors’ rates. investments at Prudential, which made a handled that has The company grew to more than 100 $750,000 loan to the school. “He’s bright, impressed me,” said employees, with annual revenues that topped energetic and committed to making a Dr. Mahendra Rao, $11 million. After selling the business to difference.” vice president of Life Kaplan Inc., he decided to see if offering TEP is facing the growing pains familiar Technologies in premiums could also attract the best to any startup. The school is housed in 15 Frederick, Md., who teachers and lift achievement in the public temporary red trailers, and Mr. Vanderhoek is collaborating with school system. He founded The Equity needs to raise $10 million to build a the foundation. “He’s Project Charter School, which opened in $28 million facility on land purchased in got the lab skills and Washington Heights in 2009 with 140 Inwood. the people skills to fifth-graders, paying teachers $125,000 a “We’re adding 120 kids a year, and by make that work—a year plus $25,000 performance bonuses. year four, there will be no lunchroom,” he rare combination.” “We liked the model and concept, and said. “Kids will have to eat in their classes.” —gale scott when we met Zeke, we recognized we liked —daniel massey

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falsely, to believe there was no one I’d want to Katie Hood, 36 hang out with at Chief executive Condé Nast.” Indeed, Wired THE MICHAEL J. FOX turned out to be a FOUNDATION FOR perfect fit for the burly 6-foot-3-inch PARKINSON’S RESEARCH executive, who combines a cerebral N PAPER, Katie Hood’s approach with a guy’s guy achievements are sufficiently manner. And by the impressive to make anyone time he was named Ohappy: Goldman Sachs, Harvard publisher in February Business School, Duke University. But 2009, the magazine Sept. 11 made her feel that life is too short. needed a linebacker of “I’m perfectly happy to work hard,” she a leader: The March said, “but I have to love what I’m doing.” issue’s ad pages were down 71%. A year after the attacks, Ms. Hood Howard Mr. Mittman retooled the sales team, found fulfillment at Michael J. Fox’s Mittman, 37 zeroed in on a category of influential readers foundation. “I’m part of this vibrant he labeled “informed optimists,” and began a organization that is doing whatever it can Publisher, WIRED conference series and other events. He also to find a cure for Parkinson’s,” she said. “I leveraged a breakout iPad launch last June to love pushing the limits of how we can do ONG BEFORE Howard Mittman help bring in high-end fashion brands and this faster.” arrived at Wired as associate other advertisers that had never appeared in Grant allocations more than doubled publisher in 2006, he had been a fan the magazine. between 2007—when Ms. Hood became L of the cutting-edge Condé Nast title. Wired finished 2010 with ad pages CEO—and 2010, reaching $50 million. On she’s putting in twice as much.” Admiration even turned to jealousy during spiking 24%—the biggest improvement of her watch, the foundation has supported The foundation’s model is built on his years at its Time Inc. rival, Popular any Condé Nast title—and ad revenue up $230 million in research and has become the intervening in research, closing gaps in Science, where he rose from Northeast 36%, to $85 million, according to Publishers world’s second-largest funder of Parkinson’s funding or in the research process, and account director to acting publisher. Information Bureau. It was the magazine’s research, after the federal government. speeding promising treatments from the lab But the ad sales veteran who would most profitable year ever. “She has taken on this mission and is so to patients.The organization is not a eventually lead Wired to a record 2010 had This year, ad pages through April are up dedicated, so inexhaustible,” Mr. Fox said. “I celebrity charity, but a catalyst for moving never imagined himself working for the tony 33%. have four kids and Katie has three, but I’ll potential cures along the drug development Condé Nast. “He is a deep thinker,” said Condé Nast go to Chicago or L.A. to meet with pipeline. The Time Inc. he knew “was a guy’s guy Chief Executive Chuck Townsend. “And a scientists or donors, and she’s there before “We want a cure,” Ms. Hood said. “We place,” said Mr. Mittman, whose earliest great strategist.” me and leaves after me. take risks others don’t take.” ambition was to be a sportscaster. “I was led, —matthew flamm “No matter how much effort I put in, —barbara benson 40s FACTS 31 are on Facebook, 21 tweet

Gabriel Stulman, 30 Restaurateur

E HAS OPENED FIVE BUZZ-WORTHY West Village eateries in as many years, and now it’s time for a bodega. “I want to sell Duracell batteries, Charmin toilet paper and HDoritos,” Gabriel Stulman said over coffee at his Waverly Place spot, Joseph Leonard. “Everyone goes to bodegas.” The West Virginia native has New York foodies where he wants them: clamoring to get into his restaurants. “He is a quirky guy who has a great way with people,” says Marco Canora, owner of Hearth, where Mr. Stulman once bartended. “He has that thing that can’t be taught.” Mr. Stulman worked in restaurants as a student at the University of

Wisconsin and came to New York luncheonette Jeffrey’s Grocery and after graduating in 2004.Two years Fedora, a revamped Greenwich later, he opened Little Owl with Village institution. He expects his $250,000. Market Table followed restaurants, which all serve new shortly after. American fare, to generate revenues He has since severed his of about $8 million this year. relationship with the investors and In five years, Mr. Stulman hopes partners in those projects. What to have new businesses—like that did he learn? “Never have an equal bodega—and to help his employees partner,” Mr. Stulman said. realize their own entrepreneurial “Someone has to be in control.” dreams. “I wouldn’t have been able Joseph Leonard debuted in to open five restaurants if someone 2009, and last year Mr. Stulman hadn’t believed in me along the launched two more places near way,” he said. Sheridan Square: market- —lisa fickenscher

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David Still, Mr.Schonbraun credits the skills he Dina Levy, 39 learned as an athlete for his success in his Director Schonbraun, 33 real estate career. Given his track record, he Co-chief investment must have been quite a player. of organizing The Princeton University graduate has and policy officer either led or been a senior member of teams SL GREEN REALTY CORP. that invested $10 billion in real estate during URBAN HOMESTEADING his nine-year tenure at New York’s largest ASSISTANCE BOARD S A HIGH SCHOOL SENIOR , David landlord. He has taken major advantage of a Schonbraun didn’t apply to college distressedreal estate market to bolster SL PENDING 18 HOURS in the because he intended to pursue his Green’s performance. For example, the firm Dallas County slammer dream of becoming a professional bought debt on 510 Madison Ave., believing was the best thing that Atennis player. But a series of injuries the owner was going to default and it could ever happened to Dina squelched that ambition. foreclose on the building.The owner man- SLevy,a tenant organizer who was “I was devastated,” he said. “My entire aged to find a savior but SL Green still pock- charged with criminal trespassing at identity was wrapped up in playing tennis.” a run-down affordable-housing complex. paid off.Since joining UHAB seven years The 1997 incident and a similar ago, she has saved15 federallysubsidized My entire identity occurrence that led to an arrest in California housingcomplexes in New York City from were among the catalysts for a nationwide going into foreclosure and potentially losing was wrapped up law giving tenants the right to organize. their affordable status. “It was cool,” said Ms. Levy, who was She was among the first to spotlight the in playing tennis working for the Texas Tenants’ Union at the fact that private equity companies were — time. “I got really hooked.” snapping up affordable-housing complexes David Schonbraun A fraternal twin who’s a native of and letting them fall into disrepair while Maplewood, N.J., Ms. Levy wasn’t laying plans to convert them to market-rate eted $75 million after about seven months. politically active as a student. But, she said: projects and then flip them. Last year, she Though he alwaysknew he wantedto be an “I had this thing for fairness and justice. I was instrumental in helping tenants of ownerrather than a financier of property,Mr. am driven by tryingto undoinequity .” Ocelot’s dilapidated South Bronx property Schonbraun started his real estate career as In 2001, back from Texas, Ms. Levy find a new owner that would rehabilitate the ‘an ‘investment banker. joined Newark Community Development 14 buildings. “David can get to the heart of the matter Network, where she was given the task of “Dina is a tremendous resource for of a complex deal,” said Jeffrey Horowitz, improving conditions at affordable-housing tenants in this city,” said Daniel White, head of Americas real estate for Bank of complexes. Within 18 months, she rescued deputy chief of staff for Bronx Rep. José America Merrill Lynch, who has worked on Brick Towers by getting the City Council to Serrano.“She is at the center of a lot of deals with Mr.Schonbraun. “He thinks stop a planned demolition. preservation work in New York, and she is clearly under pressure and is always calm.” Ms. Levy admits that her “rough, caustic relentless.” —theresa agovino style” irks landlords. But her approach has —amanda fung

40s WATCH VIDEOS OF THE 40s@ FACTS 24 own their homes crainsnewyork.com/40svideo

Qazi Fazal, 37 Senior managing director EVERCORE PARTNERS

IT GROUP IS SUCH AN IMPORT ANT LENDER to small and midsize businesses that analysts warned the company’s bankruptcy in late 2009 could trigger a double-dip recession. But it took a remarkably short 38 days to restructure CIT and pull it out of Chapter 11. CThat’s a testament to Qazi Fazal, the shy banker who burned the midnight oil negotiatingwith bondholders and regulators so CIT wouldn’t fall apart. While growing up in Bangladesh, Mr.Fazal saw himself becoming an economist who focused on ways to rescue impoverished countries. But he found his calling as an adviser to ailing companies, in no small part because

he liked solving practical, here-and- who has hired Mr.Fazal to sell now problems.That skill first three companies. showed itself when he arrived in Weary of the rat race,Mr. Fazal New York all alone at age 15 with left Wall Street in 2007 to travel $2,000 to his name and an and write short stories, but the lure admission letter to a private school of cleaningup the mess caused by the in New Hampshire that he knew of crash of 2008 was too hard to resist. only through a glossy brochure he’d He likes to spend his rare quiet seen back home. time unwinding with his wife and “He’s quiet and patient and has daughter.And by tending to his no investment in his ego or his own aloe vera and jade plants, some of views, so when he speaks, people which he’s had for 15 years. “They listen carefully,” said Randy Curran, give me solace,” he says. a telecommunications executive —aaron elstein F24 March 28, 2011 www.crainsnewyork.com/40under40 Crain’s New York Business 20110328-NEWS--0035-NAT-CCI-CN_-- 3/24/2011 3:48 PM Page 1

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quarter billion a week, have soared past rival David Karp, 24 platforms Blogger and WordPress. Raquel Vargas Chief executive ’s staff has grown to 23 from just Palmer, one full-time employee in 2008, but Mr. 38 TUMBLR INC. Karp said his favorite moment in the Partner company’s growth came two years ago. KPS CAPITAL PARTNERS AVID KARP HAS ALWAYS CARVED his “It was the first time I got to the office own path. When he was 11, the and realized I could spend the entire day just Manhattan native read HTML for working on this product that I loved,” he OTS OF FOLKS APPRECIATE a cold one DDummies. At 15, he left high said. after work, but cracking open a acquiring distressed manufacturers and school—with his parents’ blessing—to take His enthusiasm has proved infectious. Genesee Beer means a bit more to working closely with their employees to an internship with , Tumblr has raised nearly $40 million in venture LRaquel Palmer. After all, she revived orchestrate unlikely turnarounds.The firm which creates cartoons for , and capital from such groups as Union Square the brewery. has $2.6 billion to invest, and one of its finished his education with Venture and Sequoia In 2009, her private equity firm bought funds has generated a 30% return since its tutors. At 17, he moved to Capital. the 154-year-old company and quickly spent inception in 2007, according to public data. Tokyo and worked “When he first $10 million on new bottling lines and While she’s invested in manufacturers of remotely as chief explained it to me, I had moving out obsolete machinery. It also everything from fine china to diapers, her technology officer for no idea what he was acquired an experienced marketing team favorite deal by far is the brewery. parenting site UrbanBaby. talking about,” says from Canadian brewer Labatt, and the “It’s a healthy company where employees Mr. Karp founded Frederator Studios Rochester brewery’s 28-foot sign was relit can think about having their kids work one Tumblr Inc., a micro- founder , after 40 years of disrepair. day,” she says. “That feels really good.” blogging platform, nearly whom Mr. Karp still The results are crystal clear: Sales have Her success in suds is turning Ms. Palmer five years ago.The site, considers a mentor (and already risen by 30%, and production is into a baroness of microbrews. Since where users post text, who now has a dozen expected to soar to 2 million barrels this year acquiring Genesee, her firm has bought such quotes, videos and other Tumblr accounts).“But I from 1.3 million in 2010. labels as Pyramid and Magic Hat and she’s links—and re-blog posts have a bucket of people “She saw an opportunity that no one else taken the title of chairman of holding from those they follow— that I listen to whether did,” said Paul Markwitz, a Teamster official company North American Breweries. has 60 million unique they make sense to me or who works at the brewery.“You can almost Of course, she likes all the beers she visits a month. Page not. David is on that list.” say what’s happened is too good to be true.” owns. But Magic Hat #9 is her favorite. views, growing by a —kira bindrim KPS Capital Partners specializes in —aaron elstein Neil Luthra, 29 Principal, HIGHGATE HOLDINGS . EIL LUTHRA’S INTEREST in business and real estate blossomed as BoardServeNYC org his dad chauffeured him to tennis tournaments.They listened to audio books such as The Seven Habits of Highly NEffective People and made stops along the way at apartment houses the family owned. It’s easy to understand why Mr. Luthra wound up using the skills he GIVE BACK. acquired at the University of Pennsylvania’s Wharton School in the hospitality field. Social is the first adjective that associates use to describe the former prom king, homecoming king and high school class president in Pittsford, N.Y. In January 2010, Mr. Luthra joined Highgate, which owns CONNECT. Under his watch, the company TheTe hotl h hotel business bought four hotels in Manhattan, in hashs elmnt a elements of deals worth roughly $600 million. Recent acquisitions include the Milford design and style Plaza and the Knickerbocker Hotel, —Nil eile Luthra which are both undergoing renovations. Now he is busy LEAD. looking for acquisitions in other ‘and/or‘ manages about 40 hotels worth gateway cities in the U.S. as well as more than $4 billion, to oversee the Europe. : company’s real estate investments. “Neil just really gets the hotel NEW YORK CITY “I love the hotel business business,” said Stanley Chera, because it combines real estate and founder of Crown Acquisitions, a GIVE BACK IN A NEW WAY finance,” said Mr. Luthra, who was partner in the Milford deal. “In a formerly a principal at real estate half-hour, he laid out a plan for fund Westbrook Partners. “But it land, the retail and the hotel.” Hundreds of nonprofit organizations in NYC, in all five boroughs, are seeking new board also has the elements of design, Even more important, the plan style, restaurants and nightlife.” is working, Mr. Chera added. members – talented and committed individuals eager to share their skills and expertise. It’s been a busy 14 months. —theresa agovino BoardServeNYC connects nonprofit organizations with individuals who want to give back through board service. BoardServeNYC accepts applications from potential board candidates and NYC nonpofit organzations year round. Apply today. Visit BoardServeNYC.org to learn more.

PROUD PARTNER GIVE. ADVOCATE. VOLUNTEER. LEAD CORPORATE LIVE UNITED SPONSOR unitedwaynyc.org

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N E W Y O R K ’ S R I S I N G S T A R S

Rachel Sterne, 27 Chief digital officer CITY OF NEW YORK ROWING UP in Park Slope and Westchester County, Rachel Sterne and her three siblings got Gconflicting parental advice. “My mother always encouraged us to have a life of service and advocacy,” Ms. Sterne said. “My father encouraged us to be creative and entrepreneurial.” She has done them both proud. Inspired by an internship at the United Nations and geeked up by a stint at file-sharing pioneer LimeWire, Ms. Sterne founded global news website GroundReport in 2006. It now has 7,000 citizen journalists delivering hyperlocal stories with speed and insight often unmatched in mainstream media. Within a few years, she had made the for-profit self-sustaining (a claim even to recommend improvements. Ms. Sterne Facebook doesn’t make) and had launched also teaches at Columbia Business School. Upward Strategy, a consultancy for startups, (Sorry, students—the eye-catching and nonprofits and consumer brands. In strikingly tall West Villager is engaged.) January, the Bloomberg administration “Rachel is one of the smartest and most named Ms. Sterne the city’s first digital entrepreneurial innovators in the convergence chief. She closed Upward Strategy and of technology and media,” said Andrew bolted from GroundReport. Rasiej, founder of the Personal Democracy “The opportunity was so great,” said the Forum. “She is uniquely positioned to help self-described techie, who’s responsible for move the bureaucracy of the New York City the digital footprint of the city, a $65 billion government into the digital age.” operation. She was promptly given 90 days —erik engquist Filmmaker follows her own script Lena Dunham, 24 Writer/director ROM THE MOMENT that she learned to put words on a page, Lena Dunham wanted to write. As a teenager she wrote plays, but by college she wanted to create something that would last longer than a performance run. The daughter of two prominent artists, Laurie Simmons Adam $245 million and spawned two tours and a and Carroll Dunham, she had watched her mother direct a London engagement. All but one recouped its investment—a rare average on Broadway. Ffilm, which made it seem easy to do. So Ms. Dunham shot a short Zotovich, 34 Mr. Zotovich was a lead producer on comedy, which led to more shorts, which led last year to the indie hit Broadway Driving Miss Daisy, one of the few shows to . producer/performer turn a profit last fall, and is starting a Tiny Furniture production company to develop new they’re now producing the comedy series HEN ADAM ZOTOVICH was in material. Girls for HBO, with Ms. Dunham writing middle school, his mother “A lot of people come to me, and most Filmmakingimakng l is the and starring. In addition, she’s working on a gave him a $50 bribe to take don’t make the filter, but Adam did,” said jobjb Io I’m uniquely feature project for powerhouse movie Wdance classes—and he was Mr. Furman, vice chairman of Jefferies & producer Scott Rudin. hooked.The San Francisco native danced Co. “He’s discreet and intelligent, and he suited to do Ms. Dunham says that her parents’ through college, flying to New York the knows when to say something and when not success made her delusional enough to night of graduation to audition for an to say something, which is a high art in any ena —LenaL Dunham believe she could survive as a filmmaker. But apprenticeship at Alvin Ailey, which he business.” she was also never good at anything else. “I was clinched. Despite success on stage—he won Despite his business success, Mr. ‘‘ the stereotypical bad intern, bad assistant, coveted roles in Contact and Fiddler on the Zotovich, who lives in TriBeCa with his She made the comedy, about a recent bad retail girl,” she said. “This is the job I’m Roof—he knew even then that he wanted wife—a former Rockette—and two young college graduate’s return home, for $45,000, uniquely suited to do.” a more stable future. daughters, has yet to hang up his dance shooting in her parents’TriBeCa Recently, she made her biggest move: About five years ago, Mr. Zotovich took shoes. He plays the role of Sergeant Fogarty apartment—where she was living—and She rented her own apartment. an unusual step for a performer, moving into in Chicago eight performances a week. starring her mother, her sister and herself. “She has this precious combination,” said the world of producing. He talked “It keeps me connected to the source of The IFC feature has grossed more than Sue Naegle, president of HBO Broadway king Roy Furman into letting my passion and to the Broadway $1 million, despite limited distribution. It Entertainment. “She’s incredibly gifted him come in as a producer of The Color community in a unique way that a lot of also caught the attention of Knocked Up without being incredibly crazy.” Purple. He’s since gone on to produce six producers don’t have,” he said. writer-director Judd Apatow.Together, —matthew flamm shows that have grossed a total of more than —miriam kreinin souccar

F26 l March 28, 2011 ❘ www.crainsnewyork.com/40under40 ❘ Crain’s New York Business 20110328-NEWS--0037-NAT-CCI-CN_-- 3/25/2011 3:46 PM Page 1

N E W Y O R K ’ S R I S I N G S T A R S Where Are They Now?

Ken Adams, class of 1990, was Kasseem Dean, aka Swizz Beatz, her first book, Dylan’s Candy Bar, Tor Myhren, class of 2010, was William Wackermann, class of 2005, appointed chief executive of the class of 2006, picked up his first which offers tips for gift-giving, promoted to president of Grey was promoted last year to senior Empire State Development Corp. Grammy Award for “On to the decorating and celebrating. She New York, where he has been vice president and publishing by Gov. Andrew Cuomo. Next One,” also got engaged to investment executive vice president and chief director of Condé Nast’s Glamour, which he co- banker Paul Arrouet. creative officer since 2007. Brides, W and Details. He had been Donatella Arpaia, wrote and vice president and publisher of class of 2004, had performed Benjamin Millepied, class of Peter Nicholson, class of 2003, Glamour since 2004. a falling-out with with Jay-Z. 2010, got engaged returned to JWT North America partner chef And he and to actress Natalie as chief creative officer. Most Meredith Whitney, class of 2009, Michael Psilakis, wife Alicia Portman, who is recently, he was chief creative helped spark a sell-off when she closed their Keys had a expecting the officer for Redscout. predicted in a 60 celebrated baby boy. couple’s first Minutes restaurant Anthos, child. He Christina Norman, class of 2003, a interview that opened an Simon Doonan, class of 1991, was choreographed former MTV president who was there will be 50 eponymous named creative ambassador-at- and appeared named CEO of the Oprah to 100 sizable pizzeria and got large for Barneys New York after in Best Winfrey Network in 2009, municipal engaged to nearly 25 years as creative director. Picture launched the cable channel in bond defaults cardiac surgeon nominee Black January. Ratings for OWN have this year, leading Allan Nancy Dubuc, class of 2008, added Swan, along been disappointing so far. to a congressional Stewart. the titles of president and general with Ms. investigation of the market. manager of A&E’s Lifetime Portman, who Karla Sanchez, class of 2006, was Networks to her role of president won the Oscar for appointed executive Diana Williamson, class of 1998, was of the History Channel. Best Actress. deputy attorney arrested in a pill-selling scheme. Christopher Balfe, class of 2010, general for The Harlem doctor was charged president of Glenn Beck’s Mercury Lori Evans, class of 2009, joined GSI Janice Min, class of 2006, who quit economic justice at with allegedly writing $1 million Radio Arts, has seen the star’s Health as president. She had been US Weekly in 2009, snagged a book the state attorney worth of fraudulent prescriptions ratings plunge.The production CEO of Aetna’s ActiveHealth deal to write From Mousewife to general’s office in for oxycodone, which were illegally company, meanwhile, is reportedly Management. Momshell, and joined The 2010. She had been a billed to Medicaid. planning for life after Fox News. Hollywood Reporter as editorial partner at Bobby Flay, class of director.The redesigned magazine, Patterson Jeff Zucker, class of 1992, stepped Maryam Banikarim, class of 2008, left 1998, joined NBC owned by Prometheus Global Belknap down as chief executive of NBC NBC Universal, where she was a reality show Media, is rumored to be up for sale. Webb & Universal as Comcast completed its senior vice president, to become America’s Next Great Tyler. acquisition of the company. Mr. chief marketing officer at Gannett Restaurant as an Wes Moore, class of 2009, published Zucker, who was the longest- Co. investor, mentor his book, The Other Wes Moore, in running senior manager at NBC, and judge. 2010. It debuted at No. 5 on The Neil D. Tyson, class of 1996, had a had worked there since 1986. Joshua Bell, class of 2005, was voted New York Times hardcover cameo on CBS sitcom The Big —suzanne panara in last year as a member of the board Kim France, class of 2003, was ousted nonfiction best-seller list. Bang Theory in November 2010. and laura shin of the New York Philharmonic. from Condé Nast’s shopping title Lucky. She was the founding editor. Jason Binn, class of 2007, last year was named chairman of Niche Thomas Gensemer, class of 2009, Media Holdings, which he continues as managing partner of co-founded. He has been CEO Blue State Digital, which was since 2007. acquired by international advertising conglomerate WPP. Alisa Bowen, class of 2010, was Photos, Factoids & appointed general manager of The Pilar Guzmán, class of 2008, landed Wall Street Journal Digital at Martha Stewart Network. She had been head of Living as business operations for rival editor-in-chief Footage of the 40s Reuters Media. after losing her gig at David Carey, class of 1994, left Condé Nast’s Condé Nast to become president of Cookie www.crainsnewyork.com/40under40 Hearst Magazines. Magazine, which folded. She also co- Log on today to explore the dedicated multi-media section with expanded information Ken Chenault, class of 1988, was founded Momfilter.com and co- on each honoree in the 2011 class. named by President wrote a cookbook, Time for Dinner. Barack Obama in Watch February to The Marc Jacobs, class of 1989, has video interviews Council on Jobs and opened six stores within a four-block with honorees Competitiveness, a span in the West Village, including panel made up Bookmarc, a curated bookstore that Read of top launched in September. interesting facts execs. about what makes David Jones, class of 2006, head of them successful, Euro RSCG Worldwide, was named including unique Steve Colvin, class of 2002, was CEO of Havas Group as well. He personal tidbits promoted to CEO of The Daily also co-founded One Young Beast as the website merged with World, a nonprofit organization View Newsweek this year. that supports young leaders. their photo gallery and candids from Shanti Das, class of 2009, left Kenny Lao, class of 2007, has their in-house Universal Motown Records to start expanded his dumpling empire to photoshoot her own company, PressReset.me. include the Rickshaw Truck, which ...and more She released a book titled The won a permanent spot at the Hip-Hop Professional: A Woman’s Tavern on the Green site in Guide to Climbing the Ladder of October 2010. Success in the Entertainment

karjean levine,karjean bloomberg news, newscom Business. Dylan Lauren, class of 2008, released

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BUSINESS OPPORTUNITIES PUBLIC & LEGAL NOTICES

Notice of Qualification of MZ NORTH Notice of Qualification of CHELSEA Notice of Qual. of Mavid Construction AMERICA LLC. Authority filed with 19 LLC. Authority filed with Secy. of Services, LLC. Auth. filed with Sec of Secy. of State of NY (SSNY) on State of NY (SSNY) on 03/11/11. State NY (SSNY): 12/7/10. Ofc in NY 03/11/11. Office location: NY County. Office location: NY County. LLC Cty. Formed in Arizona: 2/8/08. SSNY LLC formed in Delaware (DE) on formed in Delaware (DE) on 03/09/11. designated agent of LLC upon whom 12/21/10. SSNY designated as agent SSNY designated as agent of LLC process against it may be served & Contract Security Guard Services Cleaning and Maintenance Services of LLC upon whom process against upon whom process against it may be shall mail process to: National Requestcations fr oor Qualifiications Requestcations fr oor Qualifiications it may be served. SSNY shall mail served. SSNY shall mail process to Registered Agents, Inc, 875 Ave of the The National September 11 Memorial & process to c/o Corporation Service c/o Eisenberg Tanchum & Levy, 675 Americas Ste 501, NY, NY 10001. The National September 11 Memorial & Museum (the “9/11 Memorial”) is seeking Co. (CSC), 80 State St., Albany, NY Third Ave., Ste. 2900, NY, NY 10017. Principal office: 1039 W Mason St Museum (“Memorial”) is seeking quali- cleaning and maintenance companies to 12207-2543. DE addr. of LLC: c/o DE addr. of LLC: Corporation Service Ste 118, Green Bay, WI 54303. Arts. fied security guard companies that are submit qualifications to provide cleaning CSC, 2711 Centerville Rd., Ste. 400, Co., 2711 Centerville Rd., Ste. 400, of Org. filed with Sec of State, capable of providing security guard services and maintenance services for the 9/11 Wilmington, DE 19808. Cert. of Wilmington, DE 19808. Cert. of Capitol Executive Tower, 1st Fl, 1700 for the Memorial, which will open in Memorial, which will open in September Form. filed with Secy. of State: Div. Form. filed with DE Secy. of State, W Washington St Ste 103, Phoenix, September 2011. A copy of the Request 2011. A copy of the Request for of Corps., 401 Federal St., John G. 401 Federal St., Ste. 4, Dover, DE AZ 85007-2888. Purpose: General. for Qualifications may be obtained at the Qualifications (“RFQ”) may be obtained at Townsend Bldg., Dover, DE 19901. 19901. Purpose: Any lawful activity. Memorial’s offices at One Liberty Plaza, the 9/11 Memorial’s offices at One Liberty Purpose: Any lawful activity. THECA, LLC; Appl., for Auth., filed 20th Floor, NY, NY 10006. The RFQ Plaza, 20th Floor New York, NY 10006. Notice of Formation of NORTH 3RD with NY Sec. of State (“SSNY”) must be picked up in person and will The RFQ must be picked up in person and Microembedded Software LLC. Arts. DEVELOPMENT, LLC. Arts. of Org. 02/14/2011. Office in New York only be given to those who submit a will only be given to those who submit a of Org. filed with Secy. of State of filed with Secy. of State of NY (SSNY) County; LLC formed in DE on Non- Disclosure Agreement (NDA) Non- Disclosure Agreement (“NDA”) NY (SSNY) on 2/7/11. Ofc in NY Cty. on 10/12/10. Office location: NY 12/10/09, SSNY designated agent for signed by an officer of the company. signed by an officer of the company. SSNY designated agent of LLC upon County. Princ. office of LLC: c/o service of process with copy mailed NDAs should be requested via e-mail to NDAs should be requested via e-mail to whom process against it may be Triton Realty Group, LLC, 130 W. 42nd to Attn: Nathan F. Moser, 455 East [email protected]. The Memorial [email protected]. The 9/11 served. SSNY shall mail process to St., 27th Fl., NY, NY 10036. SSNY 86th Street, Suite 26-B, New York, NY will review all submissions and invite Memorial will review all submissions and Incorp Services, Inc., 1 Commerce designated as agent of LLC upon 10028; All lawful business purposes. selected companies to submit proposals. invite selected companies to submit proposals. Plz, 99 Washington Ave, Ste 805-A, whom process against it may be Inquiries may be directed to: Larry Inquiries may be directed to: Thomas Albany, NY 12210. Purpose: General. served. SSNY shall mail process to Notice of Formation of Magic Power Mannion, Director of Security at Cancelliere, Director of Facilities, c/o Corporation Service Co., 80 State Home LLC. Arts. of Org. filed with [email protected] [email protected] Notice of Formation of EL Brand St., Albany, NY 12207-2543. Purpose: Secy. of State of NY (SSNY) on Management LLC. Arts. of Org. filed Any lawful activity. 2/14/11. Office location: Queens with Secy. of State of NY (SSNY) on County. SSNY designated as agent BUSINESS EXPERTISE 2/24/11. Office location: NY County. Notice of Qualification of Candescent of LLC upon whom process against PUBLIC & SSNY designated as agent of LLC Films, LLC. Authority filed with Secy. it may be served. SSNY shall mail MBA to assist the decision maker of upon whom process against it may be of State of NY (SSNY) on 2/15/11. process to: The LLC, 168-08 69th a corp. or foundation.Your problems LEGAL NOTICES served. SSNY shall mail process to: Office location: NY County. LLC Ave., Fresh Meadows NY 11365. are my challenge to solve. 1370 Broadway, Ste. 1107, NY, NY formed in California (CA) on 6/2/10. Purpose: any lawful activity. [email protected] 10018. Purpose: any lawful activity. SSNY designated as agent of LLC NOTICE OF FORMATION of profes- upon whom process against it may be Motobook LLC. Arts. of Org. filed with sional limited liability company (PLLC). Notice of Formation of SWIMSUITS served. SSNY shall mail process to: Secy. of State of NY (SSNY) on Name: LAW OFFICES OF ALEXANDER DIRECT, LLC. Arts. of Org. filed with The LLC, 34 Barrow St., NY, NY 10014. 12/10/10. Ofc in NY Cty. SSNY REAL ESTATE HAKOPIAN, PLLC. Arts. of Org. filed Secy. of State of N.Y. (SSNY) on Principal office address: 37 East 4th designated agent of LLC upon whom with Sec. of State of NY (SSNY) on 3/16/11. Office location: New York St., #1A, NY, NY 10003. Arts of Org. process against it may be served. 12/14/2010. Office location: NY Cty. County. SSNY designated as agent of filed with CA Secy. Of State, 1500 SSNY shall mail process to 439 AUCTION Princ. bus. addrs: 2 Penn Plaza, Suite LLC upon whom process against it 11th St., Sacramento, CA 95814. Lincoln Pl Apt 11, Bklyn, NY 11238. 1500, New York, NY 10121. SSNY may be served. SSNY shall mail process Purpose: any lawful activities. Purpose: General. designated as agent of PLLC upon to: Office of Steven M. Gerber, 666 whom process may be served. SSNY Fifth Avenue, 26th Floor, New York, NY Notice of Formation of REBA Schools, QMA, LLC. Notice of Conversion of a shall mail copy of process to: Law 10103. Purpose: any lawful activity. LLC. Arts. Of Org. filed with NY Dept. Partnership into the above Limited Offices of Alexander Hakopian, PLLC, of State on 2/24/11. NY Sec. of State Liability Company (“LLC”). A Cert. of 2 Penn Plaza, Suite 1500, New York, designated agent of LLC upon whom Conversion was filed with the NY 10121. Purpose: practice of law. Notice is hereby given that a license, number (PENDING) for on- process against it may be served Department of State of NY on and shall mail process to c/o General 2/18/2011. Office location: New York. NOTICE OF FORMATION of Rubber premises liquor, has been applied Counsel, 6 E 43rd Street, NY, NY The Secretary of the State of NY Onion LLC. Arts of Org filed with the for by the undersigned to serve 10017. Primary place of business is (“SSNY”) has been designated as Secy of State of New York (SSNY) on liquor in a restaurant under the 6 E 43rd Street, NY, NY 10017. agent of the LLC upon whom process 1/21/11. Office location: NY County. Alcoholic Beverage Control Law at Purpose: Education management. against it may be served. SSNY shall TELECOMMUNICATIONS SSNY has been designated as an 1468 St. Nicholas Avenue, New mail a copy of any process served agent upon whom process may be York, NY 10033 for on-premises Notice of Formation of HOT COCO, upon the LLC to: c/o J&R Electronics, NYC'S MOTOROLA served and shall mail a copy of any consumption. MI RANCHITO LLC. Arts. of Org. filed with Secy. of 23 Park Row, NY NY 10038. The process to: PO Box 250342 NY, NY MEXICAN RESTAURANT INC. MOTOTRBO SPECIALISTS State of NY (SSNY) on 2/8/11. Office purpose of the LP is any lawful act. 10025. Principal business address: P & M Worldwide Trading Company, location: NY County. SSNY designated 456 Riverside Drive NY, NY 10027. as agent of LLC upon whom process Purpose: any lawful acts. LLC. Arts. of Org. filed with Secy. of Notice of Formation of James Passin State of NY (SSNY) on 2/10/11. Ofc against it may be served. SSNY shall Holdings LLC. Arts. of Org. filed with mail process to: c/o Albert Jack Notice of Qual. of 280P Mezz in NY Cty. SSNY designated agent of Secy. of State of NY (SSNY) on Kassin, 20 W. 33rd St., 5th Fl., NY, NY Holdings E LLC, Auth. filed Sec’y of LLC upon whom process against it 2/4/11. Office location: NY County. 10001. Purpose: any lawful activity. State (SSNY) 2/1/11. Office loc.: NY may be served. SSNY shall mail SSNY designated as agent of LLC County. LLC org. in DE 1/28/11. process to Michael Scherer, 494 8th upon whom process against it may SSNY desig. as agent of LLC upon Ave Ste 1500, NY, NY 10001-2557. Notice of Formation of PIMP VE LLC. be served. SSNY shall mail process whom process against it may be Purpose: General. Arts. of Org. filed with Secy. of State to: The LLC, 2112 Broadway, NY, NY served. SSNY shall mail copy of of NY (SSNY) on 03/07/11. Office 10023. Purpose: any lawful activity. proc. to NRAI, 875 Ave of the NOTICE OF REGISTRATION of KERR location: NY County. SSNY designated Americas, NY, NY 10001, the Reg. & KATZ, LLP. Notice og Reg. filed with as agent of LLC upon whom process BE FIT PHYSICAL THERAPY, PLLC, Agt. upon whom proc. may be the SSNY on 08/18/2010. Off: loc: against it may be served. SSNY shall a domestic Professional Limited served. DE off. addr.: 160 Greentree New York Co. SSNY designated as mail process to c/o Vella Group, LLC, Liability Company (PLLC), filed with Dr., Ste. 101, Dover, DE 19904. Cert. agent upon whom process against 12 Mercer St., 3rd Fl., NY, NY 10013. the Sec of State of NY on 2/24/11. of Form. on file: SSDE, Townsend the LLP may be served. SSNY shall Purpose: Any lawful activity. NY Office location: New York County. Bldg., Dover, DE 19901. Purp.: any mail a copy of process to THE LLC, SSNY is designated as agent upon lawful activities. 14 Wall Street, 20th Fl., New York, Notice of Formation of GIREHBAN, whom process against the PLLC 33 East 33rd Street NY 10005. Purpose: To Practice The LLC. Art. Of Org. filed with SSNY may be served. SSNY shall mail a New York, NY 10016 Notice of Qualification of RCPI 600 Profession Of Law. 11/24/10. Office Location: NY County. copy of any process against the 212-532-7400 FIFTH MEZZ, L.L.C. Authority filed SSNY designated as agent for PLLC served upon him/her to The www.metrocomradio.com with Secy. Of State of NY (SSNY) on Notice of Qualification of FBDC process. SSNY shall mail a copy of PLLC, 333 East 43rd Street, NY, NY 03/08/2011. Office location: New Investors Offshore, L.P. Authority any process to: The LLC, 161 Hudson 10017. Purposes: Physical Therapy York County. LLC formed in Delaware filed with Secy. of State of NY Street, Apt. 6C, New York, NY 10013. (DE) on 02/10/2011. SSNY designated (SSNY) on 1/13/11. Office location: Purpose: To engage in any lawful act Notice of Qualification of Meredith PUBLIC & LEGAL as agent of LLC upon whom process NY County. LP formed in Cayman or activity. Whitney Credit Rating Agency, LLC. NOTICES against it may be served. SSNY shall Islands (CI) on 1/6/11. SSNY desig- Authority filed with NY Dept. of State mail process to: National Registered nated as agent of LP upon whom Notice of Formation of CARAVAN on 1/5/11. Office location: NY County. Agents, Inc., 875 Avenue of the process against it may be served. ARTS CONSULTANCY, LLC. Art. Of LLC formed in DE on 11/22/10. NY Name of LLC: RETAIL 101, LLC. Art. Americas, Suite 501, NewYork, N.Y. SSNY shall mail process to: 200 Org. filed with SSNY 01/25/11. Office Sec. of State designated agent of of Org. filed Dept. of State of NY on 10001. NRAI is the registered agent as West St., NY, NY 10282-2198. CI Location: NY County. SSNY has been LLC upon whom process against it 1/13/11. Off. Loc. in NY: NY Cty. well. Address required to be maintained address of LP: c/o Walkers SPV Ltd., designated as agent upon whom may be served and shall mail process Secy. of State designated as agent of in home jurisdiction: 160 Greentree Walker House, 87 Mary St., George process may be served and shall mail to the principal business addr. of the LLC upon whom process against it Drive, St. 101, Dover, Delaware Town, Grand Cayman KY1-9002, CI. a copy of any process to: US LLC: 50 W. 57th St., 2nd Fl., NY, NY may be served. Sec. of State shall 19904. Arts of Org filed with Name/address of each genl. ptr. Corporation Agents; 7014 13th Avenue, 10019. DE addr. of LLC: The mail a copy of process to: National Delaware Secretary of State, Div. Of available from SSNY. Cert. of LP filed Suite 202; Brooklyn, NY 11228. Corporation Trust Co., 1209 Orange Corporate Research, Ltd., 10 E. 40th Corporations, John G. Townsend with Registrar of Exempted LPs, Principal business address: 101 West St., Wilmington, DE 19801. Cert. of St., 10th Fl., NY, NY 10016, registered Building, Federal & Duke of York Elizabethan Sq., 4th Fl., Phase Four, 23rd Street, #266, New York, NY Form. filed with DE Sec. of State, agent upon whom process may be Streets. P.O. Box 898, Dover, DE George Town, Grand Cayman, CI. 10011. Purpose: To engage in any 401 Federal St., Dover, DE 19901. served. Purpose: any lawful activity. 19903. Purpose: Any lawful purpose. Purpose: any lawful activity. lawful act or activity. Purpose: any lawful activity.

38 | Crain’s New York Business | March 28, 2011 nb13p38-39cl.qxp 3/25/11 4:28 PM Page 39

PUBLIC & LEGAL NOTICES

Notice of Qualification of Passin NOTICE OF FORMATION OF Archa NOTICE OF FORMATION OF PPNY 7 Notice of Qualification of SUNGEVITY Notice of Qualification of 515 EAST Management Limited Partnership III. Consulting, LLC. Articles of LLC. Article of Organization filed SD, LLC. Authority filed with Secy. of 72ND ASSOCIATES LLC. Authority App. for Auth. filed with Secy. of State Organization filed with the Secretary with the Secretary of State of NY State of NY (SSNY) on 02/08/11. Office filed with Secy. of State of NY (SSNY) of NY (SSNY) on 2/24/11. Office of State of NY (SSNY) on 02/08/2011. (SSNY) on 12/15/10 Office location location: NY County. LLC formed in on 03/01/11. Office location: NY location: NY County. LP formed in Office location: NEW YORK County. NEW YORK County. SSNY has been Delaware (DE) on 12/02/10. Princ. County. LLC formed in Delaware (DE) Delaware (DE) on 2/11/11. SSNY SSNY has been designated as agent designated as agent upon whom office of LLC: 66 Franklin St., Ste. 310, on 02/25/11. Princ. office of LLC: 220 designated as agent of LP upon upon whom process against it may process against it may be served. Oakland, CA 94607. SSNY designated E. 42nd St., NY, NY 10017. SSNY whom process against it may be be served. The Post Office address The Post Office address to which as agent of LLC upon whom process designated as agent of LLC upon served. SSNY shall mail process to: to which the SSNY shall mail a copy the SSNY shall mail a copy of any against it may be served. SSNY shall whom process against it may be 2112 Broadway, Apt. 7B, NY, NY of any process against the LLC process against the LLC served mail process to c/o Corporation served. SSNY shall mail process to c/o 10023. DE address of LP: c/o served upon him/her is C/O the LLC upon him/her is C/O the LLC 1420 Service Co. (CSC), 80 State St., Albany, Corporation Service Co. (CSC), 80 National Registered Agents, Inc., 160 300 E. 79th St., Apt. 7A. New York, Rocky Ridge Drive, Ste 100, NY 12207-2543. DE addr. of LLC: State St., Albany, NY 12207. DE addr. Greentree Drive, Ste. 101, Dover, DE NY 10075. Purpose of LLC: to Roseville, CA 95661. Date of c/o CSC, 2711 Centerville Rd., Ste. of LLC: c/o CSC, 2711 Centerville Rd., 19904. Name/address of each genl. engage in any lawful act or activity. Dissolution: n/a Purpose of LLC: to 400, Wilmington, DE 19808. Arts. of Ste. 400, Wilmington, DE 19808. Cert. ptr. available from SSNY. Cert. of LP Street address of Principal Business engage in any lawful act or activity. Org. filed with Secy. of State, Div. of of Form. filed with Secy. of State of DE, filed with DE Secy. of State, 401 location is: 300 E. 79th St., Apt. 7A. Street address of Principal Business Corps., PO Box 898, Dover, DE Div. of Corps., John G. Townsend Bldg., Federal St., Ste. 4, Dover, DE 19901. New York, NY 10075. location is: 1420 ROCKY RIDGE DR 19903. Purpose: Any lawful activity. 401 Federal St., Ste. 4, Dover, DE Purpose: any lawful activity. STE 100. Roseville, CA 95661. 19901. Purpose: Any lawful activity. NOTICE OF FORMATION of The Notice of Qual. of Vendor IQ LLC, Notice of formation of CHAIR NUMBER Noah Group LLC. Arts of Org filed Notice of Formation of M1 Internet Auth. filed Sec’y of State (SSNY) Name of LLC: Highview Capital 5 SALON, LLC. Articles of Organization with the Secy of State of NY (SSNY) Marketing LLC. Arts. of Org. filed 1/18/11. Office loc.: NY County. LLC Holdings LLC. Art. of Org. filed Dept. filed with the Secretary of State of on 11/23/10. Office location: NY with NY Dept. of State on 01/07/11. org. in DE 1/14/11. SSNY desig. as of State of NY on 1/18/11. Off. Loc. NY (SSNY) on 03/02/2011. Office County. SSNY has been designated Location: NY County. Sec. Of State agent of LLC upon whom process in NY: NY Cty. Secy. of State desig- location: New York County. SSNY has as an agent upon whom process may designated agent of LLC upon whom against it may be served. SSNY shall nated as agent of LLC upon whom been designated as agent upon whom be served and shall mail a copy of process against it may be served and mail copy of proc. to Att: Andrew process against it may be served. process against it may be served. any process to: C/O shall mail process to the principal Rechtschaffen, 733 3rd Ave., 11th Fl., Sec. of State shall mail a copy of SSNY shall mail a copy of process to: Corporation Agents, Inc, 7014 13th business address: LLC, c/o Mitchell NY, NY 10017. DE off. addr.: CSC, process to: Levi Lubarsky & CHAIR NUMBER 5 SALON, LLC, 234 Avenue, Suite 202, Brooklyn, NY Malnati, 133 W. 126th St., Suite 3, NY, 2711 Centerville Rd., Wilmington, DE Feigenbaum LLP, Attn: Terrence M. East 58th Street #11, New York, NY 11228. Principal business address: NY 10027. Purpose: any lawful activity. 19808. Cert. of Form. on file: SSDE, Bennett, 1185 Avenue of the 10022. Purpose: Any lawful purpose. 100 Riverside Blvd, Apt 5B, NY, NY Townsend Bldg., Dover, DE 19901. Americas, 17th Fl., NY, NY 10036. Dissolution date: None 10069. Purpose: any lawful acts. Notice of formation of Redwood Purp.: any lawful activities. Purpose: any lawful activity. Growth, LP. Arts of Org. filed with URBAN MERCENARIES LLC App. MK DEVELOPMENT HOLDINGS, Secretary of State of New York (SSNY) Notice of Formation of Sharon Notice of Formation of IVAN GITTARDI for Auth. filed NY Sec. of State (SSNY) LLC, a domestic Limited Liability on 1/3/2011. Office is located in New Sinclair, LLC. Arts. of Org. filed with CPA LLC, a Prof. LLC. Arts. of Org. 2/23/2011. LLC was organized in DE Company (LLC), filed with the Sec of York County. SSNY is designated as Secy. of State of NY (SSNY) on filed with the SSNY on 01/26/2011. on 2/17/2011. Office in NY Co. SSNY State of NY on 12/15/10. NY Office agent upon whom process against 2/11/11. Office location: NY County. Office location: NY County. SSNY desig. as agent of LLC upon whom location: New York County. SSNY is the LP may be served. SSNY shall SSNY designated as agent of LLC has been designated as agent upon process may be served. SSNY to designated as agent upon whom mail any copy of any process to upon whom process against it may be whom process against it may be mail copy of process to 555 W. 23rd process against the LLC may be Redwood Growth, LP, 1 Morningside served. SSNY shall mail process to: served. SSNY shall mail a copy of St., Apt. N6P, NY, NY 10011. Required served. SSNY shall mail a copy of Drive, Suite 1210, New York, NY 181 Seventh Ave., Apt. 5-C, NY, NY process to: 234 West 39th St., FL 2, office at 3500 S. Dupont Hwy., Dover, any process against the LLC served 10025. Purpose: any lawful activity. 10001. Purpose: any lawful activity. NY, NY 10018. Purpose: To Practice DE 19901.Cert. of Org. filed with SSDE, upon him/her to Eleanor Ma, 10 W. The GP is Redwood Capital, LLC. The Profession Of Certified Public 401 Federal St., Ste. 4, Dover, DE 10th St., #18G, NY, NY 10004. Accountancy. 19901. Purpose: Any lawful purpose. Notice of Formation of L’S KITCHEN, General Purposes. Notice of Qualification of SANFORD LLC. Arts. of Org. filed with Secy. of W. MORHOUSE LLC. Authority filed State of NY (SSNY) on 1/5/11. Office Notice is hereby given that a license Notice of Qual. of 280P Mezz Notice of formation of Redwood with Secy. of State of NY (SSNY) on location: NY County. SSNY designated (#TBA) for LIQUOR has been applied Holdings A LLC, Auth. filed Sec’y of Capital, LLC. Arts of Org. filed with 02/09/11. Office location: NY County. as agent of LLC upon whom process for by IN GOOD CO. PARK AVE INC., State (SSNY) 1/18/11. Office loc.: NY Secretary of State of New York (SSNY) LLC formed in Delaware (DE) on against it may be served. SSNY shall at retail, in a RESTAURANT, under the County. LLC org. in DE 1/13/11. on 1/4/2011. Office is located in New 03/20/08. Princ. office of LLC: 1301 mail process to: The LLC, 333 E. ABC Law at 99 PARK AVE. NY, NY SSNY desig. as agent of LLC upon York County. SSNY is designated as Ave. of the Americas, NY, NY 10019. 56th St., Ste. 12A, NY, NY 10022. 10016 for on-premises consumption. whom process against it may be agent upon whom process against SSNY designated as agent of LLC Purpose: any lawful activity. served. SSNY shall mail copy of proc. upon whom process against it may be the LLC may be served. SSNY shall Notice of Qual. of Mustaque LLC, to NRAI, 875 Ave of the Americas, mail any copy of any process to served. SSNY shall mail process to c/o NY, NY 10001, the Reg. Agt. upon Corporation Service Co. (CSC), 80 Notice of Formation of DERMADVISOR, Auth. filed Sec’y of State (SSNY) Redwood Capital LLC, 1 Morningside LLC. Arts. of Org. filed with Secy. 1/18/11. Office loc.: NY County. LLC whom proc. may be served. DE off. Drive, Suite 1210, New York, NY State St., Albany, NY 12207-2543. DE addr.: 160 Greentree Dr., Ste. 101, of State of N.Y. (SSNY) on 1/26/11. org. in DE 1/14/11. SSNY desig. as 10025. Purpose: any lawful activity. addr. of LLC: CSC, 2711 Centerville Dover, DE 19904. Cert. of Form. on Rd., Ste. 400, Wilmington, DE 19808. Office location: New York County. agent of LLC upon whom process file: SSDE, Townsend Bldg., Dover, Arts. of Org. filed with Secy. of State, SSNY designated as agent of LLC against it may be served. SSNY shall DE 19901. Purp.: any lawful activities. Name of Foreign LLC: Kicking Mule DE, 401 Federal St., Ste. 4, Dover, DE upon whom process against it may mail copy of proc. to Att: Andrew LLC. Authority filed with NY Dept. of 19901. Purpose: Any lawful activity. be served. SSNY shall mail process Rechtschaffen, 733 3rd Ave., 11th Fl., Notice is hereby given that a license State: 2/10/11. Office loc.: NY Co. to: The LLC, 350 West 43rd St., NY, NY 10017. DE off. addr.: CSC, LLC formed in DE: 12/22/10. NY 2711 Centerville Rd., Wilmington, DE (serial #11252207) for wine and Notice of Qualification of Limited Ste. 31E, NY, NY 10036. Purpose: beer has been applied for by the Sec. of State designated agent of any lawful activity. 19808. Cert. of Form. on file: SSDE, LLC upon whom process against it Brands Service Company, LLC. Townsend Bldg., Dover, DE 19901. undersigned to sell wine and beer at Authority filed with NY Dept. of State retail on-premises at a tavern under may be served and shall mail Notice of Qualification of Energia Purp.: any lawful activities. process to: c/o Business Filings on 2/7/11. Office location: NY County. the Alcoholic Beverage Control Law Princ. bus. addr.: PO Box 16000, Holdings, LLC. Authority filed with at 430 Hudson St., New York, NY. Inc., 187 Wolf Rd., Ste. 101, Albany, NY Dept. of State on 2/22/11. Office NOTICE OF FORMATION OF CGM NY 12205. DE addr. of LLC: 108 W. Columbus, OH 43216. LLC formed in 430 LLC d.b.a. 430. DE on 1/29/11. NY Sec. of State location: NY County. Princ. bus. HQ LLC. Article of Organization filed 13th St., Wilmington, DE 19801. addr.: Perryville Corporate Park, with the Secretary of State of NY Cert. of Form. filed with DE Sec. of designated agent of LLC upon whom Notice of Formation of Starec Services Clinton, NJ 08809. LLC formed in (SSNY) on 06/02/2010. Office location: State, 401 Federal St., Dover, DE process against it may be served and LLC. Arts. of Org. filed with NY Dept. DE on 10/26/07. NY Sec. of State NEW YORK County. SSNY has been 19901. Purpose: any lawful act. shall mail process to: c/o CT of State on 12/14/10. Name amended Corporation System, 111 8th Ave., designated agent of LLC upon designated as agent upon whom to Lotus Star LLC on 12/24/10. Office NY, NY 10011, regd. agent upon whom whom process against it may be process against it may be served. The location: NY County. Princ. bus. addr.: West 87th Street Bld LLC. Arts. of Org. process may be served. DE addr. of served and shall mail process to: c/o Post Office address to which the 590 5th Ave., 19th Fl., NY, NY 10036. filed with Secy. of State of NY (SSNY) LLC: c/o The Corporation Trust Co., CT Corporation System, 111 8th SSNY shall mail a copy of any process Sec. of State designated agent of LLC on 1/28/11. Ofc in NY Cty. SSNY 1209 Orange St., Wilmington, DE Ave., NY, NY 10011, regd. agent against the LLC served upon him/her upon whom process against it may designated agent of LLC upon whom 19801. Cert. of Form. filed with DE Sec. upon whom process may be served. is C/O the LLC 417 5th Avenue, 9th be served and shall mail process to: process against it may be served. of State, 401 Federal St., Dover, DE DE addr. of LLC: 1209 Orange St., Floor, New York, NY 10016. Purpose c/o CT Corporation System, 111 8th SSNY shall mail process to Attn: 19901. Purpose: all lawful purposes. Wilmington, DE 19801. Cert. of of LLC: to engage in any lawful act or Ave., NY, NY 10011, regd. agent Benjamin London, 257 Park Ave S, Form. filed with DE Sec. of State, activity. Street address of Principal upon whom process may be served. NY, NY 10011. Purpose: General. Notice of Qualification of PIMCO 401 Federal St., Dover, DE 19901. Business location is: 417 5th Avenue, Purpose: any lawful activity. Investments LLC. Authority filed with Purpose: any lawful activity. 9th Floor, New York, NY 10016. Notice of Qualification of Mediant Secy. of State of NY (SSNY) on Notice of Qualification of Ionic Capital Communications LLC. Authority filed 1/20/11. Office location: NY County. Management Holdings LP. Authority with NY Dept. of State on 12/7/10. LLC formed in Delaware (DE) on Place your business card in filed with NY Dept. of State on 2/22/11. Office location: NY County. Princ. 7/7/10. SSNY designated as agent Office location: NY County. LP formed bus. addr.: 17 State St., 7th Fl., NY, of LLC upon whom process against Crain’s Business Connection in DE on 2/15/11. NY Sec. of State NY 10004. LLC formed in DE on it may be served. SSNY shall mail designated agent of LP upon whom 9/6/02. NY Sec. of State designated process to: c/o National Registered and reach New York City’s process against it may be served and agent of LLC upon whom process Agents, Inc., 875 Ave. of the Top Level Executives shall mail process to the principal against it may be served and shall Americas, Ste. 501, NY, NY 10001. business addr.: 366 Madison Ave., mail process to: c/o CT Corporation Principal office address: 1345 Ave. of 9th Fl., NY, NY 10017. DE addr. of System, 111 8th Ave., NY, NY 10011, the Americas, 49th Fl., NY, NY LP: c/o The Corporation Trust Co., regd. agent upon whom process may 10105. Address to be maintained in 1209 Orange St., Wilmington, DE be served. DE addr. of LLC: c/o The DE: c/o National Registered Agents, 19801. Name/addr. of genl. ptr. Corporation Trust Co., 1209 Orange Inc., 160 Greentree Dr., Ste. 101, Let Crain’s available from NY Sec. of State. St., Wilmington, DE 19801. Cert. of Dover, DE 19904. Arts of Org. filed Cert. of LP filed with DE Sec. of Form. filed with DE Sec. of State, with DE Secy. Of State, 401 Federal New York Business State, P.O. Box 898, Dover, DE 401 Federal St., Dover, DE 19901. St., Ste. 4, Dover, DE 19901. help you secure new clients in 2011. 19903. Purpose: any lawful activity. Purpose: any lawful activity. Purpose: any lawful activities.

March 28, 2011 | Crain’s New York Business | 39 nb13p40.qxp 3/25/11 5:19 PM Page 40

FRANCHISE AUCTION OPPORTUNITY

NEW YORK STATE AUCTION MINIMUM BID $750,000 April 28, 2011 Former Camp Gabriels 737 State Route 86, Town of Brighton, Franklin County in the Adirondacks Self Contained 91.7± Acre Diversified Use, Multi-Building Campus CRAIN CAREER OPPORTUNITIES Dividable to Accommodate Simultaneous Uses and Operations OPPORTUNITIES TO JOIN CRAIN’S NEW YORK BUSINESS Crain’s New York Business provides news, information and con- nections on all facets of New York through the prism of business and is looking to add experienced and qualified professionals to join our team. MEDIA SALES EXECUTIVE/Digital Specialist Crain’s is seeking a full-time media sales account executive in our New York City office who has a minimum of 2 years digital media sales experience with an extensive contact list/relationships, understanding of the online advertising industry and a passion for New York City. DIRECTOR OF ONLINE AND E-COMMERCE STRATEGY Crain’s is seeking an innovator to lead its growing electronic publishing and data sales business. The ideal candidate should have expert knowledge of the best practices in the online publishing business, have a proven track record of new OPEN HOUSE: April 12, 2011 11:00 AM - 2:00 PM business creation, sound editorial credentials and be a sophisticated user of web analytics and e-commerce tools in order to drive Please call to pre-register at (518) 474-2195 traffic and revenues. AUDIENCE DEVELOPMENT DIRECTOR OTHER DATES AND TIMES BY APPOINTMENT Crain’s is seeking an individual to fulfill a unique opportunity for a creative, experienced and strategic Audience Development Director. This position will develop, manage and execute audience FOR COMPLETE INFORMATION, CONTACT NYS-OGS development strategies across all business lines including print, digital, data and events to continue growing our audience and (518) 474-2195 develop new audiences. To apply for these positions please visit our web site at www.crain.com WWW.OGS.STATE.NY.US/BU/RE/LM/SSRP.ASP and search under the Careers section. Please include cover letter and resume for consideration.

PUBLIC & LEGAL NOTICES

Notice of Formation of Rent Sell ANGELS & EMERALDS, LLC, a Notice of Formation of Tuition Notice of Formation of DELOS WEB Notice of Formation of 84 Barrow Apartments, LLC. Arts. of Org. filed domestic Limited Liability Company Payments, LLC. Articles of Org. filed PROJECT, LLC. Arts. of Org. filed Street LLC. Arts. of Org. filed with with Secy. of State of NY (SSNY) on (LLC), filed with the Sec of State of with Secy. of State of NY (SSNY) on with Secy. of State of NY (SSNY) on Secy. of State of NY (SSNY) on 02/09/11. Office loc.: New York Co. NY on 1/20/11. NY Office location: 02/24/11. Office loc.: New York Co. 03/10/11. Office location: NY County. 1/14/11. Office location: NY Co. SSNY designated as agent of LLC New York County. SSNY is designated SSNY designated as agent of LLC Princ. office of LLC: 54 Thompson SSNY designated as agent of LLC upon whom process against it may as agent upon whom process against upon whom process against it may St., 4th Fl., NY, NY 10012. SSNY upon whom process against it may be served. SSNY shall mail process the LLC may be served. SSNY shall be served. SSNY shall mail process designated as agent of LLC upon be served. SSNY shall mail process to the LLC, c/o Robinson Brog, et al., mail a copy of any process against to the LLC, c/o RGS Holdings, LLC, whom process against it may be to: c/o National Registered Agents, Attn: Adam J. Greene, Esq., 875 Third the LLC served upon him/her to 265 West 122nd St., Ste C, New served. SSNY shall mail process to Inc., 875 Avenue of the Americas, Ave., 9th Fl., New York, NY 10022. BlumbergExcelsior Corporate York, NY 10027. Purpose: any lawful Vincenti & Vincenti, P.C., 80 Broad Ste. 501, NY, NY 10001. Purpose: Purpose: any lawful act or activity. Services, Inc., 62 White St., NY, NY act or activity. St., 12th Fl., NY, NY 10004. Purpose: any lawful activities. 10013. General Purposes. Any lawful activity. Notice is hereby given that a license, NOTICE OF FORMATION of Life BY CHANCE LLC, a domestic number 1252046 for liquor has Notice of Formation of Figure 5 Art Realty Gamma, LLC. Art. of Org. filed Notice of Formation of O & A Limited Liability Company (LLC), filed been applied for by the undersigned LLC. Arts. of Org. filed with NY Dept. with Secy. of State of NY (SSNY) on ASSOCIATES, LLC. Arts. of Org. with the Sec of State of NY on 6/3/08. to sell liquor at retail in a catering of State on 3/4/11. Office location: 10/26/10. Off. loc.: NY County. SSNY filed with Secy. of State of NY (SSNY) NY Office location: New York County. establishment under the Alcoholic NY County. Sec. of State designated designated as agent upon whom on 03/15/11. Office location: NY SSNY is designated as agent upon Beverage Control at 110 West 19th agent of LLC upon whom process process against LLC may be served. County. Princ. office of LLC: 220 E. whom process against the LLC may Street, 2nd Floor, a/k/a 115 West against it may be served and shall SSNY shall mail a copy of any 72nd St., Apt. 8B, NY, NY 10021. SSNY be served. SSNY shall mail a copy 18th Street, New York, New York mail process to: c/o Cohen Tauber process against the LLC served designated as agent of LLC upon whom of any process against the LLC 10011 for on premises consumption. Spievack & Wagner P.C., 420 upon him to the principal business process against it may be served. SSNY served upon him/her to c/o Marissa METROPOLITAN ARTS & ANTIQUES Lexington Ave., Ste. 2400, NY, NY loc.: C/O the LLC, 150 W 51st Street, shall mail process to Attn: Michael Miglis, 300 Mercer St., Apt. 14G, NY, PAVILION LTD d/b/a METROPOLITAN 10170, Attn: Adam Stein, Esq. #2019, NY, NY, 10019. Purpose: any Schonbraun at the princ. office of the NY 10003 . General Purposes. Latest ARTS & ANTIQUES PAVILION LTD Purpose: any lawful activity. lawful act or activity. LLC. Purpose: Any lawful activity. date to dissolve 12/31/2099.

40 | Crain’s New York Business | March 28, 2011 20110328-NEWS--0041-NAT-CCI-CN_-- 3/25/2011 9:23 PM Page 1

cial Officer Chuck Chaplin calling Chaplin, the CFO, said that it’s in it “leavebehindco” demonstrates the line with recovery rates predicted by Jay Brown’s big insurance mess company’s true feelings. competitors such as Ambac. If the banks prevail and the reor- It’s hardly certain that MBIA’s Continued from Page 1 York’s Department of Insurance, ganization is reversed, regulators case is as clear-cut as executives Now, 62-year-old Mr. Brown and later a candidate for attorney likely would deem MBIA insolvent think. Doubters include Edward wants to get even. general—to break up MBIA. The and seize the insurer. Grebeck, CEO of consulting firm In a desperate attempt to rescue plan divided MBIA into a “good” Tempus Advisors. A decade ago, he his company, his reputation and his business that insures relatively safe Did banks lie to MBIA? was an executive at General Elec- personal fortune, the career insur- municipal bonds, and a “bad” one A KEY COMPONENT in MBIA’s battle tric’s finance division, which rein- ance man has unleashed a furious le- that guarantees mortgage-backed to survive is showing that it was lied sured MBIA policies. gal war against Wall Street that securities and other risky stuff. to by some of the same banks that “They told me when I was rein- could end up costing his adversaries The reorganization outraged have sued to block its breakup. suring them that they had all sorts of more than $80 billion. bank customers such as BofA,Mor- Those banks, MBIA contends, people looking over every transaction He’s brought 11 lawsuits against gan Stanley and UBS, as well as promised that they would send to make sure the assets were perform- his former clients at the big banks— some of MBIA’s institutional in- high-quality mortgages to insure ing. What they’re asserting—that each exposing just how deeply rot- vestors, because they fear that “bad” when in fact they knew the loans they were bamboozled by the ten the nation’s financial system MBIA won’t be able to pay claims were ticking bombs. banks—no way,” said Mr. Grebeck, grew during the housing bubble. on all of the dud mortgage-related In its suit against Countrywide, who then invited lawyers for the MBIA has charged Countrywide securities it insured. These 11 par- MBIA said that of the 4,700 loans it banks to call him.“They’re lying now, bloomberg news (now part of Bank of America), ties sued, alleging that the breakup SELF-ASSURANCE: Jay Brown’s MBIA is suing insured that later defaulted or went or they were lying to me then. And I Morgan Stanley, Credit Suisse and represented a fraudulent transfer of and being sued, but he’s confident of success. into delinquency, 91% lacked verifi- don’t think they were lying to me.” others with having it insure securi- funds within MBIA. cation of the borrower’s income or Mr. Chaplin, when asked about ties backed by mortgages that the A New York state appellate court had invalid appraisals.When MBIA Mr. Grebeck’s remarks, said, “I’m banks said were good but in fact dismissed the case in January; the two parts separate. analysts picked through a random not aware of any material reinsur- knew to be junk. banks have appealed to the state’s Winning big recoveries from its pile of insured mortgages from Cred- ance relationship with GE.” Victory is far from assured,but so highest court. Last week, they re- suits against the banks will be im- it Suisse, it found that 87% breached At a New York state assembly far, MBIA has fended off efforts by leased a report prepared by Black- portant in helping “bad” MBIA the bank’s representations and war- hearing in February, Mr. Brown ex- most of the banks to have the suits Rock which indicates that MBIA’s meet any shortfall,particularly since ranties. Such results “demonstrate a plained that MBIA had lost a lot of dismissed. And its case against mortgage-guarantee division was in S&P warns that its ability to raise complete abandonment of applicable money insuring subprime mortgages Countrywide is headed for trial lat- fact “deeply insolvent” at the time of new capital over the next year is guidelines and prudent practices,” in the late 1990s and decided to do er this year. the breakup, because future losses “very limited.” One reason: To raise MBIA argued in a complaint. business only with larger,stronger fi- The evidence unearthed by had been underestimated by about financing, Mr. Brown would proba- The insurer’s accusations go nancial institutions that it believed MBIA, which gained access to actu- $12 billion. Had New York regula- bly need help from the very Wall deeper than claims of sloppy paper- had “much better underwriting stan- al loan files showing just how sloppy tors independently analyzed Street banks he’s suing. work. It charges banks with making dards and quality controls.” bankers became during the real estate MBIA’s numbers, the banks con- Not only are bank officials false statements and ignoring con- “Our due diligence,” he said,“was mania, has helped spawn suits from tend, they wouldn’t have permitted steamed at being sued, but they be- tractual commitments. not the same as it would have been for other angry Wall Street customers. the restructuring. lieve that the executive who likes to According to one suit, when weaker institutions back in the ’90s.” In all,it could cost the major banks as Former state insurance chief Mr. say MBIA’s job is to “sell promises” MBIA sounded the alarm about a Mr. Brown now has to hope that much as $4.4 billion to resolve the lit- Dinallo didn’t respond to requests broke a big one in the way he had his loan pool from Morgan Stanley, an the leap of faith wasn’t a fatal mistake. igation from MBIA—and, accord- for comment. Since leaving public company divided. analyst in the bank’s global capital It’s not just his company’s for- ing to a report last year from banking service, he has gone to work for law The maneuver transferred $5 bil- markets division assured executives tunes that are riding on it. Mr. industry analyst Dick Bove,up to $82 firm Debevoise & Plimpton, which lion from various subsidiaries to that 99% of the mortgages met Brown, who is the firm’s biggest in- billion in refunds and legal settle- represents MBIA in a class-action “good” MBIA. The move ensured Morgan Stanley’s underwriting dividual shareholder, saw his per- ments for other aggrieved parties rid- lawsuit brought by shareholders, as that MBIA could afford to make standards. In fact, MBIA later dis- sonal stake in MBIA all but wiped ing in MBIA’s wake. well as other matters. muni bond investors whole if any of covered that 97% of the mortgages out when the financial crisis hit. In “I’m certainly following MBIA’s their bonds defaulted.But the break- breached representations. It also 2008, the board granted him about cases closely,”said David Grais,who Both sides of the courtroom up jeopardized the insurer’s ability to charges that Morgan Stanley “flatly 3 million restricted shares that vest represents Charles Schwab and the MBIA NEEDS TO WIN as both plaintiff pay all that it will surely owe policy- refused” to honor a promise to re- in 2013. If MBIA’s stock trades for Federal Home Loan Bank of San and defendant if it is to survive. holders on billions’ worth of junk purchase faulty loans. $25 at vesting time,his award would Francisco in suits seeking refunds How steep a hill does Mr. Brown mortgages that it continues to insure. Morgan Stanley has asked a New be worth $27 million,according to a from J.P.Morgan Chase and BofA. face? In the worst-case scenario, This,at least,is the contention of York state judge to dismiss the case. regulatory filing. If the stock reach- “bad” MBIA faces $36 billion in the 11 large banks that have sued in MBIA executives are so confi- es $40 a share, his grant will be Good insurer, bad insurer losses but has just $6.3 billion in re- New York state court to reverse the dent of prevailing in court that they worth $117 million. THIS ISN’T MR. BROWN’S first dramat- sources to pay claims, according to breakup. While company officials have already booked on their compa- Another possible outcome is that ic rescue gambit.Two years ago, Mr. Standard & Poor’s. “Good” MBIA insist that the walled-off “bad” enti- ny’s balance sheet $2.5 billion of the he will never see a dime. Ⅲ Brown, who wouldn’t comment for made half a billion in pretax profits ty has sufficient cash, the banks be- $4.4 billion they’re seeking. That’s a this article, persuaded Eric Dinal- last year, underscoring how impor- lieve that an e-mail they found from hefty sum for a company whose mar- LISTEN to a discussion at lo—then superintendent of New tant it is for Mr. Brown to keep the MBIA President and Chief Finan- ket value is only $2 billion, but Mr. rk.com/audi CrainsNewYork.com/audioo

what devices and networks can do, The company also had the mis- work quality,” which helped it “at- AT&T’s NYC upgrade and sometimes it gets a little rough fortune of having its network over- tract and retain network customers,” out there,” Mr. Maus said. whelmed in New York, of all places. said Charles Golvin, a wireless ana- More than a little rough, many “You don’t want your brand tak- lyst with Forrester Research. Continued from Page 1 and in parts of Brooklyn and customers might say. In a Consumer ing this constant pounding in a me- The two giants have vied for first message. Queens. A “fourth lane” has effec- Reports satisfaction survey pub- dia-saturated market,” said Avi place in recent years. Verizon took AT&T has long been the butt of tively been added to what had been lished in January, AT&T received Greengart,research director for con- the lead in 2009 following its acqui- jokes by the Daily Show’s Jon Stew- a three-lane highway for 3G, or the worst ratings of the major carri- sumer devices at Current Analysis. sition of Alltel, while the iPhone art and other late-night comics broadband, traffic, explained Mike ers in nearly every category. helped AT&T keep pace. about its spotty iPhone service.The Maus,AT&T’s executive director of “AT&T has problems across- Investing in all areas Verizon currently has 101.1 mil- ribbing has only intensified since network services for New York. the-board,” said Consumer Reports AT&T EXECUTIVES say they are in- lion wireless subscribers; AT&T has Verizon began offering Apple’s That extra lane means fewer Electronics Editor Paul Reynolds. vesting in all areas, from retail out- 95.3 million. iPhone in February. AT&T had dropped calls, faster down- “It’s not just the network,”he lets to customer service, not just the To help get its message across in been the exclusive carrier. loads and better perform- added, citing categories that network, and in all markets, not just the media capital, AT&T has hired Overall, the current effort aims ance during peak-use peri- 50% included customer support New York. consultant Bradley Tusk,who man- to improve AT&T’s service and to ods, he added. FEWER and value. The company has argued that aged Mayor Michael Bloomberg’s dropped calls repair its image in the biggest, loud- The upgrades also allow on AT&T in Analysts say AT&T was the combination of assets from its 2009 campaign. The company is est market in the country. reception farther inside Manhattan over not prepared for the enor- proposed $39 billion merger with also in talks to be the lead sponsor of buildings, Mr. Maus said. the past year mous traffic generated by T-Mobile would give it an enor- SummerStage, which presents Playing catch up The latest upgrades fol- the rapid growth of iPhone mous boost in cell sites.The merger events across the five boroughs.And ITS EXECUTIVES don’t expect low ones made over the past year use and didn’t match Verizon’s in- would also speed up introduction of it will provide free Wi-Fi for the overnight success. “First we catch that resulted in 50% fewer dropped vestment in wireless infrastruc- the company’s 4G network. Harlem Week festival, which runs up, then we anticipate and plan for calls for smartphone users in Man- ture—about $7 billion—until last But federal regulators could take throughout August. the future,” said Hal Lenox, presi- hattan, according to Mr. Maus. He year. up to a year to decide on the deal. The company acknowledges that dent of AT&T New York. “That’s attributed AT&T’s reputation for AT&T’s revenues rose 1% in In the meantime, observers say, it needs to do better. what this is all about.” poor service to an 8,000% growth in 2010, to $124.3 billion; slightly less AT&T must get the word out about “We’ve found ourselves in the Improvements have been made data traffic since the iPhone was than half of that came from its wire- its improved service. ditch to some degree,” Mr. Maus to cell sites up to West 72nd Street launched in 2007. less division. Net income was up “Verizon has been much more said. “We have to pull ourselves and East 86th Street in Manhattan, “We are on the leading edge of 64%, to $20 billion. successful with its message of net- out.” Ⅲ

March 28, 2011 | Crain’s New York Business | 41 20110328-NEWS--0042-NAT-CCI-CN_-- 3/25/2011 9:24 PM Page 1

New York, according to Mr. Klein. “The mainstream Western art We’re No. 2 in art biz culture has not accepted the boom in Honeymoon is over Chinese art and has overlooked it Continued from Page 3 development director to manage the vastly,” Mr. Klein said. Continued from Page 2 inroads,he notes that major projects up from just one in 2009, with Qi auction house’s private collectors Out of 274 galleries at The Ar- the Building Trades Employers’As- such as the World Trade Center are Baishi, believed to be the most pop- from mainland China and Asia, and mory Show, New York’s largest art sociation,said he was rebuffed when union jobs. ular 20th century painter in China, cultivate new ones.Ms.Li is just one fair, there were only two European he called union officials to discuss “The leaders of the building coming in second after Andy of many hires focused on China. galleries that focused on Chinese art, the mortality trend. trades are extremely upset,”said Mr. Warhol. In addition, more than half “We are aggressively increasing said Mr.Klein,who applied to exhib- Mr. LaBarbera insisted in an in- LaBarbera, who insists that union of the global top 10 contemporary our resources in China,” Christie’s it in the fair himself but was rejected. terview that a meeting isn’t neces- unemployment is closer to 20%. artists are Chinese, compared with Mr. Stone said. sary.Additionally,he said, it is inap- “BTEA is trying to undermine the just three Americans—the late Some observers say the New Enter the hedge funders propriate for management to reach union leadership.” Jean-Michel Basquiat, Jeff Koons York art world isn’t catching up fast KATELIJNE DE BACKER, executive di- out directly to union members with Such rancor contrasts sharply and Richard Prince, according to enough, however. rector of the Armory Show, said the the ad campaign, which BTEA with the good will shown during the Thierry Ehrmann, chief executive Though the city’s major muse- fair has tried to include more Asian launched in March. recession,when the sides worked to- of Artprice. ums, like The Metropolitan Muse- art in recent years. He said the campaign is designed gether to reduce costs in an attempt After downplaying the rise of the um of Art and the Museum of Mod- “The dealers that do show at the to scare union mem- to spur building. In Chinese art market for many years, ern Art, are starting to add Chinese fair represent part of the Asian mar- bers with dire predic- 2009, they collaborat- local dealers and auction houses are artists to their collections and in- ket,but of course,we always encour- tions of what will hap- ‘We are not ed to implement springing into action to capture a clude them in their shows, experts age more dealers from the region to pen if they do not changes that they then piece of the bounty. In the past few say it’s already hard—or at least more apply,” she said. make major conces- the enemy. calculated cut costs by years, established New York-based expensive—to snag the best work. Still,Mr.Klein is laughing all the sions. about 15%. To achieve galleries have started pursuing Chi- “Work is going to American mu- way to the bank. Business was up a For example, the We want to that, unions altered nese artists, with Marian Goodman seums, but at a very slow pace,” said whopping 44% last year as hedge website linked to the work rules, and man- signing Yang Fudong, David Larry Warsh, founder of AW Asia, funders have started to tap into the ads states that if the use union agement shaved profit Zwirner signing Yan Pei-Ming; and a Manhattan-based firm that pro- Chinese art market. Demand has 25% cost difference margins. Last year, Sperone Westwater snagging Liu motes Chinese art and helps muse- been so high that he has begun de- between union and labor’ Engineering News- Ye; to name a few. Mega-gallery ums looking to build their collec- veloping a contemporary Chinese nonunion jobs isn’t re- Record, a trade maga- Pace even opened an outpost in Bei- tions. “We’re going to try to collect art fund as an investment vehicle for duced, “union con- zine, recognized the jing two years ago in the neighbor- important Chinese art as a country, a select group of private clients. tractors and union parties for their unique hood equivalent to Chelsea. but it’s hard to get the top work.” Mr. Klein’s current exhibition of members won’t have partnership. Eli Klein, who opened his Chi- painter Zhang Gong’s work, where projects to build.” It also claims that Those savings,however,have not Christie’s in Shanghai, Beijing nese contemporary art gallery in prices range from $5,000 to 30% of union construction workers been enough to ward off the threat THE AUCTION HOUSES are ramping New York in 2007 and a branch in $70,000, is three-quarters sold out are unemployed and shows photos of nonunion workers, Mr. Coletti up their Chinese sales departments Beijing last year, said he is astound- after just three weeks, he reports. identified as projects using said. The cost differential between too. In December, Christie’s—the ed that he doesn’t have more compa- His other show, the New York pre- nonunion labor. A chart posted on union and nonunion labor, current- first international auction house to ny. Eli Klein Fine Art and one oth- mier of painter Wang Yang’s work, the site indicates a massive increase ly between 25% and 30%, must be open offices in Shanghai and Bei- er, Chambers Fine Art, are the only which goes for $3,200 to $12,800, is in nonunion hours since 1974. reduced to between 8% and 10%, he jing—hired Xin Li as Asian business two major Chinese art galleries in half sold out. Ⅲ said. Strictly educational Mr. Coletti stressed that BTEA “THE GOAL all along has been to pro- members are willing to pay more to just a month earlier,according to Jay vide information and education so use skilled union labor but said they Seller’s market redux Overbye, senior vice president at [union members] understand the are losing jobs because of the higher Halstead Property, the exclusive situation,” said Mr. Coletti. costs. “This is not a race to the bot- marketing agent for the project. Though Mr. LaBarbera con- tom,” he said. “We are not the ene- Continued from Page 1 44-unit condo development atop “The price increase was a calcu- cedes that nonunion labor has made my. We want to use union labor.” Ⅲ way is $5.2 million, up 3% from just the Aloft Hotel in Harlem, and at lated low-risk move based on mar- a month earlier. The Sheffield, the city’s largest— ket feedback and demand,” he said. “Sellers see any market move- and just two years ago its most trou- Similarly,just a month after sales ment as an opportunity to collect bled—condo conversion. Market- began at The Laureate, prices for more money for their properties,” ing Directors is the exclusive agent some units have been notched up by City’s hot ’hoods said Mr. Carter, a broker at Charles for both buildings. as much as 20% from the levels set Rutenberg Realty. “The market is now slowly but when the 20-story project’s offering Continued from Page 3 home only to 2,105 people, but the These days, many of them are surely becoming a seller’s market,” plan was approved last summer, ac- greenlighted three new schools in 46% increase over the past 10 years seizing that opportunity, driving Ms. Albert added. cording to Shlomi Reuveni, a the past four years: P.S. 276 in Bat- validates the city’s effort to enliven apartment prices upward across the Brown Harris Stevens Select bro- tery Park City, P.S. 397, known as the waterfront there. city for the first time in three years. Well off the peak ker, who is handling sales there. So the Spruce Street School, and a new Even the waterfront of the South Most of the increases fall into the BUT ONE THING remains certain: It is far, 27% of the units are in contract. primary school to open initially at Bronx, hemmed in by the Major modest 3% to 10% range. While still a long way from the pre-crash Even more surprising is the sto- the department’s headquarters in Deegan and Bruckner expressways, that pales in comparison with the peak. In fact, as of the final quarter ry of 123 Third Avenue, a new 47- the old Tweed Courthouse in 2012. has shown new life. The land bor- boom years, when prices soared by of last year, the median sales price of unit development,where 92% of the The transformation of an aban- dered by East 148th Street and more than 25% in a single year, it is a Manhattan condo stood at units are in contract despite three re- doned railroad track into an elevated Third Avenue,part of which was af- clear that a turning point has been $825,000, down 15% from the peak cent rounds of price increases. park symbolized the emergence of fectionately referred to by locals as reached and that higher prices are in the second quarter of 2008, ac- “There is still demand,” said the far West Side from its gritty in- “Garbagia,” has seen a 21% gain to sticking. cording to appraisal firm Miller Henry Hershkowitz, sales director dustrial past.With the High Line as 1,917 people. Prices started inching up late last Samuel Inc. at the Union Square property.“I can their eastern border running along year as the residential sales market Finally, however, the stars seem count on one hand the number of 10th Avenue, the neighborhoods Changing balance of political power began to stabilize after years of slip- to be aligning for a bounce back. new condo developments within a spanning 14th to 70th streets have DEMOGRAPHIC CHANGE not only re- ping. Despite conditions in the rest “If people are going to increase few blocks from here. There are no grown 56.1% in the past decade to shapes neighborhoods but brings of the nation, where reports last prices, the time to do it is now as new projects out there.” nearly 36,000 people, census data new political challenges, too. The week showed that new home prices we’re going into the spring season,” The statistics bear him out. The show. 32% growth of Asians city- had slumped to a seven-year low, said Jonathan Miller, Miller inventory of listings for new projects Williamsburg’s develop- wide shifts power from Chi- here in the city buyers seem to be Samuel’s chief executive, adding in Manhattan stood at 1,720 as of ment into one of the city’s 91% natown to Queens and betting that there is money to be that some owners use small price in- March 25, according to Corcoran more sought-after neigh- GROWTH Brooklyn. The 5% drop in made once again in owning—or at creases as a way to build an image of Sunshine Marketing Group.That is borhoods is by now old news. in downtown’s black New Yorkers diminish- population, least wagering that prices will not go a thriving development. down 7% from the first quarter of But the data show some- adding 30,000 es the political and cultural in- down from here. Historically low For whatever reasons,owners are 2010 and off 41% from the first thing more: a sustained new residents fluence of Harlem, Mr. Moss interest rates and a small supply of springing into action. Among them quarter of 2009. flocking to the Queens and said.The Bronx’s 22% drop in new units resulting from the con- is the developer of 80 Metropolitan A tight market seems to be in- Brooklyn waterfront, from Long Is- white residents shifts more power to struction drought are also con- in Williamsburg, a 122-unit prop- spiring owners of all sorts of projects, land City and Williamsburg in the blacks and Latinos, but legislators tributing to the rising prices. erty with just 14 units available. including The Sheffield on West north to Sunset Park in the south. from the borough will have a harder “There is pent-up demand,more There, prices were hiked by up to 57th Street.Since Marketing Direc- Measuring neighborhoods not time forming broader-based coali- buyers are out,and there seems to be $50,000 for eight units ranging in tors took over sales there a year ago, simply by sheer population, but by tions needed to win citywide office. quite an appetite,” said Adrienne size from one-bedrooms to pent- it has hiked prices for studios by as the nature of their change points to “One of the great lessons of the Albert, chief executive of residential houses. much as $10,000 and for three-bed- how far and fast they have come. A census is that the Bronx is barely sales firm The Marketing Directors The increase isn’t scaring buyers rooms by as much as $185,000. Ⅲ part of Dumbo grew 217%,to 3,604 10% white,” Mr. Moss said.“It’s go- Inc. To capitalize on that trend, she off. Last week, an offer was made on people from 1,134. The stretch of ing to be hard for politicians from recently upped prices 3% to 5% on a $1.18 million three-bedroom LISTEN to a discussion at mostly industrial land along the the Bronx to make the leap and selected apartments at Apex, a new penthouse, which was 4% cheaper rk.com/audi CrainsNewYork.com/audioo Gowanus Bay near Sunset Park is move up to a higher office.” Ⅲ

42 | Crain’s New York Business | March 28, 2011 20110328-NEWS--0043-NAT-CCI-CN_-- 3/25/2011 3:57 PM Page 1

of employers56% in the Northeast said they would be cautious about hiring in 2011 BUSINESS LIVES Source: Right Management

HOT JOBS EXECUTIVE INBOX Anne Fisher CHIEF HUMAN CAPITAL OFFICER AGENCY NYC Department of Entrepreneur Citywide Administrative Services JOB DESCRIPTION Oversee human gets credit-card capital policy, planning and star treatment operations of the city’s work force MOST IMPORTANT TASKS IF YOU WATCHED much television Transform human resources last month, you may have seen operations to further cost-savings, an American Express Gold Card and consolidation efforts commercial featuring Sammy’s CREDENTIALS NEEDED Fish Box, Sam Chernin’s flagship At least 10 years of progressively eatery on City Island in the Bronx. responsible experience in human The 60-second spot, which capital and talent management aired on all major networks for SALARY $140,000-$185,000 about five weeks, includes RECRUITER Internal footage of fresh lobsters on ice in the kitchen, and of employees— DOWNSIDE Remaining on budget some of whom have worked at while managing more than 290 Sammy’s for 30 years—serving employees patrons in a bustling dining room. UPSIDE Exploring new approaches “We accumulate as many to talent sourcing, policy planning [AmEx] rewards points as and organizational management possible,” Mr. Chernin says in a The DCAS provides resources to CABLE GAL: voice-over, adding that he city agencies and supports their Emilse Rojano found spends them on vacations for work force needs in recruiting, out about the tramway about 40 staffers and family hiring and training city employees. job while babysitting on Roosevelt Island. members because “when our —SUZANNE PANARA employees are happy, our customers are happy.” If your first thought on seeing the ad is, “Wow, this has to be EXECUTIVE MOVES great publicity for that restaurant,” you’re right: Mr. Mercer: Mindy Fox, Chernin says his revenues have 57, has been promoted to senior jumped 26% since the ad aired. partner and U.S. Your second thought might region leader of the buck ennis be, “How can I get American global human Express to feature my business in resources consulting GOTHAM GIGS one of those commercials?” group and will also It isn’t easy. When Mr. become a member of the group’s global operating committee. She will be Chernin says he stockpiles “as responsible for client relationships many rewards points as possible” throughout the U.S. market and across on his card, he isn’t kidding. the company’s eight lines of business. High-Overhead Job Thanks to the $8 million to $10 She was previously the New York metro million he spends annually on market leader and continues as a global EMILSE ROJANO SHUTTLES BACK AND FORTH supplies, Mr. Chernin is sitting on client manager. across the East River about 4 million points. Ariel Property Advisors: ‘It’s a 56 2 Jonathan Berman, 48, times most Sundays. And that’s before p.m., when her shift as a Surely, that is one big reason has joined the seven- Roosevelt Island Tramway operator ends. ¶ “It’s a seven-and-a-half- why AmEx selected him to star in investment property minute trip,” said Ms. Rojano, 250 feet above the water.“I know. I keep a commercial. But John Hayes, the sales firm as vice and-a-half- 55 card company’s chief marketing president and will count.” ¶ The -year-old Colombia native counts other things.The officer, says there is more to it. have responsibility for number of years she’s worked on Roosevelt Island (23).The number “We look for business owners investment sales of minute multifamily and development properties of films she’s appeared in that were shot on the tram (3). How many who are making use of our in Brooklyn. He had been first vice trip. I keep miles from Nobel Prize-winner Gabriel García Márquez’s products to help their businesses president of sales at Massey Knakal hometown she lived when she was growing up (7). ¶ In Colombia, Ms. grow,” Mr. Hayes explains, Realty Services. count’ “especially if they’re doing GiftCertificates.com: Ian O’Brien, 46, Rojano worked as a secretary and bookkeeper. When she first arrived something unusual that we think was appointed chief executive. He was in the U.S. in 1982, she assembled shoes and LeSportsac bags. She other owners might want to know previously chief technology officer at Marlin Equity Partners, a private equity found out about the tram job while babysitting on Roosevelt Island. about and perhaps emulate.” firm that acquired GiftCertificates.com ¶ “You never end up doing the same job you were doing in your home In other words, as they say in October 2010. on Broadway: Don’t call us; we’ll Curtis Mallet-Prevost Colt & Mosle: Tina country,” she said. ¶ That’s OK with Ms. Rojano. Running the tram call you. Albright, 47, was named partner in the has allowed her to buy a home in Queens Village. She loves the people law firm’s trusts and estates practice she sees: tennis players, tourists, UN diplomats. She loves the views, IF YOU WERE TO STAR in a commercial, group. She was formerly senior counsel what unusual facet of your business at Kozusko Harris Vetter Wareh. too. ¶ “This never gets old,” she said, descending into Manhattan. would you describe? Tell us at See EXECUTIVE MOVES on Page 44 —shane dixon kavanaugh www.crainsnewyork.com/execinbox.

March 28, 2011 | Crain’s New York Business | 43 20110328-NEWS--0044-NAT-CCI-CN_-- 3/25/2011 3:48 PM Page 1

RÉSUMÉ REVIEW Putting a stop to bullying Is your job search all it could be? We ask the experts. Why did you found Operation Respect? gether creates a bond with the kids. NAME CLAUDIA A. SAMPSON Folk singer’s nonprofit It’s the legacy of all the work I did Once you create that kind of com- SUMMARY for kids is in more with Peter, Paul and Mary with the munity, you’re in a position to roll Career planning professional with diversity women’s movement and the civil out the learning exercises that sensi- development experience demand than ever rights movement.I came to the con- tize kids. clusion 12 years ago that it’s very PROFESSIONAL EXPERIENCE Do you think bullying is finally getting hard to change the hearts of adults. MinorityMBAs.com, 2010-present BY MIRIAM KREININ SOUCCAR the attention it deserves? So we need to work with children Vice president, diversity and leadership development before they buy into the whole idea It’s finally getting more attention, Lead the design and implementation of online career management ROUND 160,000 children in of hating or fearing others. but I also think it’s escalated.It’s not America stay home from just a kids’ problem now.We are be- content for individuals and companies seeking to leverage diversity and school each day because How does your program work? coming a more violent, greedy, bel- inclusion. they are afraid they will be My school program doesn’t shut ligerent society.If members of Con- The Impact Group, 2009-present Abullied. Peter Yarrow, of the leg- down a school with metal detectors, gress are treating each other Adjunct consultant endary folk group Peter, Paul and it treats everybody with humanity horrifically, if college-age gays and Provide online outplacement-services tools and career-transition Mary, has made it his life’s mission and creates an environment where lesbians are being hounded and coaching. Twenty candidates landed jobs in less than 30 days. to help these kids. The 72-year-old bullying will not occur. There are committing suicide, how are young Converted prospects to candidates at a rate of 87%. singer—who over 50 songs educators can down- people going to interpret that in LEEDS Coaching, 2002-present still performs load on our website, like “Don’t their tender years? Principal consultant with Paul Laugh at Me.”Singing the songs to- Own and operate company providing customizable tools and strategic MOVERS & Stookey Is the Internet making bullying worse? plans for individuals and companies, with a focus on leadership SHAKERS (Mary Tra- It’s not making it worse. It’s just a development, career transition and talent acquisition. vers passed vehicle. But the technique of cyber EDUCATION away in bullying is problematic because the Peter 2009)—start- emotional violence can be done Columbia University, B.A., liberal arts Yarrow ed the non- anonymously. Résumé appears in condensed form. profit Opera- EXPERT ADVICE tion Respect Is demand for your program growing? 12 years ago We aren’t able to keep up with it. Claudia’s résumé is formatted very nicely overall. Qualifications to work with schools and other They want us to go to Korea; we’re summaries are very helpful for the reader to understand strengths and youth organizations to teach empa- going to Turkey.We have to expand experiences, so the reader does not have to figure out a person’s thy among children. our capacity now. background. Claudia’s summary should include accomplishments rather Now that bullying has started to than simply stating she has an ability to transform a company, which make headlines, Mr. Yarrow’s What can parents do to protect their should be saved for the interview. Computer skills should be included at Manhattan-based organization is children against bullying? the end of the résumé, but being trilingual is a plus, so she should keep in more demand than ever. The Make sure children are in a class- that in the summary. Claudia does an excellent job quantifying results program is in 22,000 schools in all room that has strategies employed throughout. 50 states and is expanding interna- to create a caring environment. Par- —connie thanasoulis-cerrachio, career expert, Vault.com tionally with new programs in Is- ents have to be proactive.They can- Ⅲ To contact this candidate or to be featured in “Résumé Review,” e-mail us rael and Hong Kong. operationrespect.org not wait for the violence to occur. at [email protected].

Tony Dalessio, 52, was appointed 48, was named shareholder and co-chair EXECUTIVE MOVES managing partner for the Long Island of the corporate law firm’s anti- office. He was previously partner, counterfeiting and brand protection Continued from Page 43 advisory services. group. He will also practice in the litiga- Michael A. Cohen, 36, joined as partner Arabella Advisors: Samantha L. tion group. Mr. Kaiser was previously Entertainment events and other movie He was previously special counsel at in the restructuring and insolvency Beinhacker, 44, was hired as managing managing director at Navigant theater marketing programs. He was Sullivan & Cromwell. practice group. He had been a partner at director of the philanthropy services Consulting. most recently programming acquisitions Kids in Distressed Kirkland & Ellis. firm, a newly created position. She was McKool Smith: director of NCM Fathom. Situations (K.I.D.S.): KPMG: Laura Hay, 48, most recently strategic adviser at Urban Benjamin Levi, Cowen Group Inc.: Katherine Lu, 37, has Kevin Burke, 54, was was promoted to Collective. 44,joined the law firm been appointed managing director of named chairman of national sector leader E*Trade Financial Corp.: Peter Knitzer, as principal of its the China health care research team at the board for the for the audit, tax and 52, was named executive vice president expanded the financial services firm. She was charity. He continues advisory firm’s of the corporation and president of International Trade managing director and head of China as president and chief insurance practice. She E*Trade Bank. Previously, he was Commission litigation equity research at Oppenheimer & Co. executive of the was formerly national chairman and chief executive of practice. He was MTV Networks American Apparel & leader of the actuarial Citibank. formerly a senior Entertainment Group: Footwear Association. services practice. Anderson Kill & Olick: Geoffrey R. Kaiser, investigative attorney with the ITC’s Tanya Giles, 39, has Concentric Pharma Advertising: Ross Office of Unfair Import Investigations. been promoted to Quinn, 45, was hired as managing Akin Gump Strauss Hauer & Feld: Joseph executive vice partner and director of customer L. Sorkin, 38, was named a partner at the president of strategic integration. He was chief collaboration CORPORATE LADDER law firm and will handle a wide range of insights and research. officer at Unit 7. commercial litigation matters. He was of She had been senior Keane: Pamela Wentz, 49, has joined as counsel. vice president of senior manager of the unclaimed prop- ADVISING MANATT CLIENTS ON HEALTH CARE Adnetik: John Griffin, 59, was hired as research and planning. erty consulting and advisory services ERIC BARTHOLET, 49, has been named a managing director at Manatt vice president of sales at the digital Skyline Windows: Richard Apfel, 57, has group. She was at Thomson Reuters, Health Solutions, the interdisciplinary policy and business advisory divi- media-trading desk. He was most been promoted to president of the where she specialized in quality review sion of law firm Manatt Phelps & Phillips. Mr. Bartholet was most recent- recently vice president of global and custom window design, manufacturing and staff development and training. national sales at TechTarget. and installation company. He had been Constantine Cannon: Jean Kim, 37, ly with Computer Sciences Corp.’s Global Health Solutions Draftfcb: Jill Applebaum, 40, joined executive vice president since 2003. joined the law firm as a partner. She was as a partner in the health delivery planning and opera- marketing communications agency Clear Channel Radio Sales: Robert formerly an associate at Skadden Arps tions group, where he specialized in information technol- Draftfcb New York as senior vice Schachter, 43, has been promoted to co- Slate Meagher & Flom. ogy strategy, planning and organizational design. Mr. president and group creative director. director of Clear Channel Traffic, Kellen Co.: Joan Cear, 52, has been named Bartholet also spearheaded the development of CSC’s Previously, she was creative director at national sales, for the division of Katz vice president of communications at the academic medical center IT integration solutions. Young & Rubicam/BrandBuzz. Media Group. He was formerly vice New York office of the professional In his new role, he will advise MHS clients on inte- Amber Edwards, 36, has joined Draftfcb president of the Traffic sales group, a services company. She had been manag- Healthcare as executive vice president division he helped launch in 2001. ing director at G.S. Schwartz & Co. grating IT systems and addressing issues related to and group management director. She Eastman Radio: Catherine Clowers, 36, —laura shin health care reform. The University of Colorado was marketing director at Allergan Inc., was promoted to vice president in the graduate has more than 25 years’ experience in a health care company. New York office of the Katz Radio EXECUTIVE PROMOTIONS National CineMedia: the health care industry, working primarily with Jim Millman, 57, Group division. She was most recently a The fastest way to get an announcement into large academic medical centers. has been promoted to vice president of senior account executive. Crain’s is to submit online. Fill out the form the NCM Properties business unit, a Chadbourne & Parke: Daniel Rabinowitz, —DANA GORDON at www.crainsnewyork.com/section/ newly created position. He will create 42, has joined the law firm as partner in executive_moves. The Executive Moves column

larry fritz event sponsorships for NCM’s Fathom the corporate and insurance practices. is also available online.

44 | Crain’s New York Business | March 28, 2011 20110328-NEWS--0045-NAT-CCI-CN_-- 3/24/2011 8:31 PM Page 1 chemex / INSATIABLE CRITIC Gael Greene which will present ways to achieve a flickr.com THE greener building. The workshop will run from 7 p.m. to 9 p.m. at the New York Society for Ethical Culture, 2 W. 64th St. The event is co-sponsored by the WEEK Council for New York Cooperatives and Condominiums and NYSERDA Energy $mart Communities. Tickets are Eatery finds AHEAD free for CNYC members and $30 for nonmembers. Members should register by calling (212) 486-7400 or by APRIL 4-10 e-mailing [email protected], and a parking spot nonmembers should register by visiting https://co.clickandpledge.com/advanced/ buck ennis CONFERENCES AND default.aspx?wid=40722. Franco-American SEMINARS WHAT HE’S MONDAY , APRIL 4 URAL CULTURALT EVENTS La Silhouette sets up MANHATTAN CHAMBER OF COMMERCE TUESDAY , APRIL 5, TO SUNDAY , APRIL 10 COOKING invites you to its “Economic Outlook for THE JOYCE THEATER presents Underland,a in former garage 2011” breakfast. The panel will feature dance program performed by the MICHAEL WHITE is opening Al keynote speaker Anika R. Khan, vice Stephen Petronio Company. Molo in Hong Kong in May. The ISCREETLY, unre- president and economist with Wells Performances begin at 7:30 p.m. on chef, who heads three Italian Fargo, and will take place from 8 a.m. to Tuesday and Wednesday, at 8 p.m. markably, unobtru- restaurants in Manhattan— sively in the austere 10 a.m. at the New York Athletic Club, Thursday through Saturday, and at 2 180 Central Park South. Tickets are free p.m. and 7:30 p.m. on Sunday.Tickets including three-star Marea—is streetscape, La Sil- for chamber members and $15 for range from $19 to $59 and can be looking forward to using authentic houette has parked it- nonmembers, and can be purchased at purchased by visiting Italian products that he can’t use self inside what was a garage on West www.manhattancc.org. For information, http://tickets.joyce.org. D buck ennis in the U.S. because of Food and 53rd Street. Inside, carpeted rooms call (212) 473-7875. Drug Administration restrictions. unfold like a telescope,with a certain SATISFYING: The New York strip FRIDAY, APRIL 8 Pick At Al Molo, which is on the sedate elegance and a sudden burst WORKSHOPS YALE GLEE CLUB, of the of red and white stripes on one wall. LA SILHOUETTE MONDAY , APRIL 4 accompanied by the Yale week harbor, he plans to import WORKSHOP IN BUSINESS OPPORTUNITIES Symphony Orchestra, salami as well as Italian “I wanted it to feel French,” says co- 362 W. 53rd St. owner Sally Chironis. Seated in the presents a small business legal clinic. celebrates its 150th anniversary culatello, a variety of prosciutto (212) 581-2400 Participants will be offered an appoint- at Carnegie Hall. The concert begins at sunken back room, I feel ambition www.la-silhouettenyc.com that is made from heavier pigs ment in which they will receive legal 7:30 p.m. in the Stern Auditorium and and is often cured with wine. and a certain innocent Franco- advice. The free workshop will take will feature the New York premiere of American flair from the kitchen. place from 6 p.m. to 8 p.m. at WIBO, Ted Hearne’s Partition and a selection of Mr. White said most Italian Perfect bagel thins, clearly sliced 245 W. 17th St., ninth floor. To register, a cappella works. Tickets are $20 for the restaurants in Hong Kong serve in-house,are meant to schmear with CUISINE French-American call (212) 684-0854, ext. 0538, or e-mail general public and $15 for students and very traditional dishes, such as Boursin speckled with trout roe, as PRICE RANGE Entrées $26 to $38 [email protected]. Registration is required; seniors, and can be purchased by visiting pasta primavera. Al Molo, he an amuse.The thrill of creamy truf- walk-ins will not be accommodated. www.carnegiehall.org, calling said, will be different. “It will have SERVING Lunch, dinner, brunch (212) 247-7800, or stopping by the elements of Marea,” which is fled potato soup served in a potato WEDNESDAY, APRIL 6 Carnegie Hall box office, located at known for its seafood dishes. “I’m shell is outdazzled by the accompa- RESERVATIONS It doesn’t hurt SOLAR ONE invites you to its “Intro to West 57th Street and Seventh Avenue. nying stack of lush grilled-cheese NOISE LEVEL Cheerful Green” workshop for co-ops and condos, —suzanne panara not going over there to do the finger sandwiches with bacon. staple [Italian] dishes,” he said. (“Soldiers,” it says on the menu.) I can’t wait to return. To view Crain’s classified events listings, go to www.crainsnewyork.com/events —LISA FICKENSCHER Pappardelle with wild boar, braised I will definitely go back. kale and ricotta is rustic and exces- I’ll let them simmer awhile. sively rich in one fell swoop. It takes a certain confidence to NO HATS Never again. plant big ambition on a grimy side street.Equitable sought instant class for its new headquarters in l986 by and shades of aged Manchego in installing Le Bernardin on a then- grilled red onion dressing. dim stretch of West 51st Street. Did Our companions tonight already that inspire Le Bernardin veterans consider themselves regulars. I’ve Chironis and Tito Rahman, when been recognized, so we’re soon over- economic reality led them to 53rd whelmed with extras. I don’t get the Meet Deputy Mayor Street? Architect Richard Bloch point of rabbit with pappardelle in a agreed to work within their budget. soupy vegetable broth. It’s more of a They invited him to chime in, stew than a pasta and lacks the ROBERT STEEL too, when they auditioned a tasting oomph of the wild Burgundy snail by David Malbequi. When con- risotto with garlic parsley sauce, or struction stretched longer than ex- the outrageously rich mushroom Deputy Mayor for Economic Development Robert Steel DATE: pected, Malbequi might have gone pappardelle, where white Banyuls will discuss what the city is doing to encourage new home to France for inspiration, but vinegar cuts into the sweet overkill of job creation, the latest on major projects like Hudson TUESDAY it never occurred to him. He’s too crème fraîche and a shaving of black APRIL 5, 2011 thoroughly a converted New Yorker. truffles completes the seduction. I’d Yards, Willets Point, Coney Island & Governors Island, On Ninth Avenue, he found be happiest with roasted Amish and what New York City will have to sacrifice because TIME: Amy’s Bread and Sullivan Street chicken with smoked cippolini on- of budget cuts. He will be questioned by Crain’s 8:00-8:30 AM Bakery, where he buys the country ions, baby Brussels sprouts and por- political editor, Erik Engquist and another journalist. NETWORKING BREAKFAST bread he toasts to go with the rillettes cini marmalade,or the New York strip and for the open-face soldiers layered à la plancha with irresistible pommes 8:30-9:30 AM with a creamy terrine of chicken liv- noisette crisp-browned in butter. PROGRAM er, foie gras, pistachios and raisins Nobody in our quartet wants COST TO ATTEND: VENUE: striped with mustardy mayonnaise. dessert,but we’ll give the brown but- But he makes the brioche himself. ter, apple cranberry crumble with $70 for individual ticket(s) if pre-registered by March 29th; $75 thereafter. SHERATON NEW YORK Shards of that brioche add crunch crème fraîche ice cream a chance. It’s $650 for table(s) of ten if pre-registered by March 29th; $750 thereafter. 811 SEVENTH AVENUE to tonight’s special starter: the sea- a minor deconstruction of a crumble

son’s first white asparagus from Hol- in my book. Instead, we are reduced You must be pre-registered to attend this event. No refunds permitted. Pre-register online by going to crainsnewyork.com and clicking land, topped with a soft poached egg to hunger again, being forced to sub- on “Events”, or fax your business card and credit card information to “Steel Breakfast Forum” at 212-210-0499. For more informa- in a kind of cream-enhanced Hol- mit to the midnight dark chocolate tion, call the Events Hotline at 212-210-0739. landaise.It’s a miraculous bouquet of soufflé for two that arrives unbidden. flavors and textures, unlike the appe- The waiter craters it to accept a pour tizer of gently seared scallops with of hazelnut chocolate sauce as we caramelized endive,where sweetness taste and taste again,sharing the just- in the blood orange reduction over- made espresso ice cream alongside. whelms the cardamom yogurt sauce. Slow-roasted leeks get a crunch and Copyright © 2011 by Gael Greene. flavor boost from duck prosciutto Syndicated by www.insatiable-critic.com.

March 28, 2011 | Crain’s New York Business | 45