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KHOL-2017-Underwriting-Packet.Pdf UNDERWRITING ON KHOL WHAT IS UNDERWRITING “Advertising” on public radio is called underwriting. Simply put, underwriting is when KHOL gives on-air recognition of your contribution to the station. FCC guidelines require that our on-air announcements be factual. KHOL will partner with you to create a customized 15-25 second underwriting spot for your business or organization. VALUE KHOL has an average of 4,800 listeners per week and is the most listened to station in the valley with each listener tuning in an average of 9 hours and 15 minutes a week. KHOL features no more than 2 underwriting spots per break. Currently, no more than 4 businesses are featured in any one hour. Your message won’t get buried in a cluttered bombardment of canned commercial ads. FLEXIBLE ADVERTISING Our packages allow you to use your underwriting spots when YOU want to use them. You are not locked into a weekly or monthly commitment. You simply purchase the number of spots you want and use them within the package duration. KHOL is the perfect way to spread the word about an event at your business. BUILD GOODWILL In addition to building awareness of your products and services, underwriting with KHOL builds goodwill for your business or organization by demonstrating your support of public and community radio. WRITE IT OFF KHOL is a 501c3 nonprofit. Your support ensures that KHOL continues to be a vital resource in Jackson. Good for your business, good for the community. LOYAL LISTENERS Your message reaches a dedicated and loyal listenership, unlike commercial radio. You will build relationships with KHOL listeners, member supporters and volunteers as well as the many local organizations served by this station. ENHANCE YOUR IMAGE Listeners automatically associate your business with public radio’s quality programming. KHOL 89.1 PO Box 588 265 S. Cache St. Jackson, WY 83001 307.733.4030 [email protected] Broadcasting On 89.1 FM Online Colter Bay Driggs Jackson Victor Alpine Find Us On: KHOL 89.1 PO Box 588 265 S. Cache St. Jackson, WY 83001 307.733.4030 [email protected] Nielsen Radio Survey Ratings Persons 18+ M-Su 6:00am-Midnight Location: Teton County Population: 16,300 Weekly Listeners 6,000 5,000 4,000 3,000 2,000 1,000 0 KUWJ KHOL - KIXM (WPR) 89.1 KMTN (iMix) KUWR KZJH Hours Listening Per Week 9:36 7:12 4:48 2:24 0:00 KUWJ KHOL - KIXM (WPR) KMTN 89.1 KUWR (iMix) KZJH Download The Full Report Here: 891KHOL.org/ratings KHOL 89.1 PO Box 588 265 S. Cache St. Jackson, WY 83001 307.733.4030 [email protected] KHOL SUPPORTERS INCLUDE Persephone Bakery Blue Collar Restaurant Group Snake River Brewing Center For The Arts Teton County Library Headwall Sports Jackson Hole Ski & Snow Board Club Grand Teton Music Festival Dancer’s Workshop Planet JH Town of Jackson Energy Conservation Works Jackson Hole Shrine Club Pinky G’s Pizzeria Pink Garter Theatre/The Rose Wort Hotel Pizzeria Caldera Pearl Street Bagels Cafe Genevieve E/YE Design Rendezvous River Sports Snow King Resort Jackson Whole Grocer Lucky’s Market Gaper Guide Picnic Jackson Hole Mountain Resort Snow King Mountain Fremont Toyota of Lander Long Reimer Winegar Beppler LLP Thai Me Up Benchmark Builders Clear Creek Group Heather James Fine Art Hershberger Design Meyer, Shaffer & Stepans Willow Street Group Grace Home Design Moe’s Original BBQ Teton Law Group The Windshield Doctor St. Johns Teton Science School Trefonas Law Wyoming Untrapped The Bird Franco Snowshapes Maiden Skis KHOL 89.1 PO Box 588 265 S. Cache St. Jackson, WY 83001 307.733.4030 [email protected] Underwriting Package Cost Per Spot Package Duration* Spots Starting Rate 30 - 59 $15 3 Months $450 60 - 89 $14 6 Months $840 90 - 119 $13 9 Months $1,170 12 Months 120 - 179 $12 $1,440 Bronze Supporter** 12 Months 180 - 280 $11 $1,980 Silver Supporter** 12 Months 280+ $9 $2,400 Gold Supporter** Event Underwriting Package Underwriting Package Cost Per Spot Package Duration* Spots Starting Rate 15-30 $16 2 Weeks $240 *Package duration is the time period the underwriting spots need to be broadcast within. You are free to use all of your spots in a week or space out your underwriting to the full package duration. **See the next page for the perks of being a 12 month underwriter! KHOL 89.1 PO Box 588 265 S. Cache St. Jackson, WY 83001 307.733.4030 [email protected] SPONSOR OUR LIVE STREAM KHOL’s live stream is accessed an average of 8,000 times per month. When sponsoring our live stream your fifteen-second message will air every time a listener tunes in online. $300 per month will grant you exclusive advertising on the KHOL live stream. A one-month commitment is required. **10% discount is available for nonprofits SPONSOR OUR PODCAST KHOL’s Podcast has an average of 700 listens per month. KHOL’s Podcast Includes: Public Affairs Interviews Episodes of The Grand Table w/Chef Jason Episodes of Teton Sports Talk Band Performances & Interviews Your fifteen-second spot will air at the beginning of the podcast. $100 will sponsor 10 podcast segments. Your spot will remain attached to Un the archived recording. 12 MONTH UNDERWRITER PERKS!!! Two FREE Tickets to a KHOL Sponsored Event ½ Off the KHOL Live Stream Sponsorship Rate (Accessed an average of 8,000 times per month) Facebook – 2,625 Followers Quarterly Social Media Twitter – 1,101 Followers Blast Instagram – 886 Followers Higher Ranking on the KHOL Underwriters Page – 891KHOL.org/Sponsors KHOL 89.1 PO Box 588 265 S. Cache St. Jackson, WY 83001 307.733.4030 [email protected] Our listeners want to know who is supporting the station, without being bombarded with commercials. Public radio uses the term underwriting instead of advertising. Since KHOL is a non-profit, non-commercial radio station, parameters for underwriting content and delivery are set by the Federal Communications Commission for public radio stations. Policies All underwriting announcements must comply with FCC guidelines, as well as station policies. What We Can Say About You • The name of your business • The location, website and phone number where our listeners can reach you • Value-neutral descriptions of products and services • Audio slogans that identify and do not promote What Can’t Be Said • Pricing information, such as “tickets are $15 at the door” • Calls to actions, such as “stop by our store” • Talking directly to the customer • Inducements to purchase, such as “discounted service for 3 months” • Qualitative or comparative language, such as “your #1 choice for coffee” • Award recognition (Best of JH) We Can Help Your Business While we are subject to stricter rules for business underwriting messages than a commercial radio station, chances are that we can say what you want us to. We just may not be able to use some of the words you might first think of. We know the rules, and can work with you to get your message out. Tell us what you want to say – not in specific words but in broad terms. Then let us work out the details and get your message out. Our listeners will appreciate the fact that you support KHOL without the invasiveness of traditional advertising. Copy Length Underwriting announcements are approximately 15-25 seconds in length. KHOL 89.1 PO Box 588 265 S. Cache St. Jackson, WY 83001 307.733.4030 [email protected] “Support for KHOL comes from the Community Foundation of Jackson Hole, working to build philanthropy and strengthen non-profits in Teton County. More at cfjacksonhole.org.” “KHOL supporters include Wyoming Untrapped, dedicated to a safe and humane environment for people, pets and wildlife by education and trapping regulation reform. More at WyomingUntrapped.org.” “KHOL supporters include Snow King Mountain, offering family friendly activities such as the alpine slide, scenic chairlifts, miniature golf, horseback rides and more. A complete guide of activities available at SnowKingMountain.com.” “Support for KHOL comes from Hughes Production, providing audio and visual services for concerts, film festivals, corporate functions and other special events. More at HughesProduction.com.” “KHOL is supported in part by Eco-Fair, celebrating environmental stewardship with sustainability-oriented booths, live music, local food and more, Saturday May 10th from noon to 5pm at the Snow King Ball Field. More at JacksonEcoFair.org.” Production Underwriting announcements are pre-recorded in the KHOL studio. A representative from your organization is also welcome to record the announcement in-house. For More Information Contact: Michael Moeri Asst. Station Manager, 89.1 KHOL-FM w: (307) 733-4030 c: (701) 331-0920 www.891KHOL.org KHOL 89.1 PO Box 588 265 S. Cache St. Jackson, WY 83001 307.733.4030 [email protected] .
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