2017 /201 8 Rate Card

SKITRAX IS NORTH AMERIC A’ S LEADING NORDIC SKI PUBLICATION WITH SOME OF THE BEST NAMES IN THE BUSINESS

Marty Hall Winter 2016/17 From controversy to straight talk! ROAD TO PYEONGCHANG 18 Peter Graves World renowned race commentator. LOPPETS GOING FOR GOLD 2017 BBestest inin Canada-USACanada-USA Jack Sasseville FIS WORLD CUP Inside Look Our venerable columnist has done it all. L AHTI 2017 PREVIEW World’ s Best Do Ba ttle PRESIDENTIAL TRA VERSE Bac ky ard Challenge Plus Thom Perkins Avalanches Offi cial publication of Winter T rails Ski Callaghan Snowshoe Racing $4.95 A ski bum for over 40 years and counting. www .skitrax.com Bridger Ski Foundation

o Talk Pr Newell R egistration Number 9875 Agreement Number 1372521 Steve Threndyle Printed in Canada Nishikawa Backcountry sage tells it like it is.

Keith Nicol Spring 2017 The technique guy who knows all the moves. Scott McGee Mr. Tele dreams of carving tails in perfect co rn. HARVEY WINS 50KM GOLD Historic Lahti 2017 BIA THLON WORLDS Plus Gold & Silv er for USA Para Nordic ROMANTIC INNS World Cup Wrap Grea t F ood & Skiing XC Ski Nationals GEAR 2018 Junior/U23 W orlds Inside Scoop IBU Y outh/Junior W orlds RATED Offi cial publication of TOP

$4.95 k www .skitrax.com Pro Tal Andy Newell NEW FOR 2018 Kikkan Randall

PRO SKIERS R egistration Number 9875 Agreement Number 1372521 Printed in Canada rates/info inside US BIATHLON Alex Harvey North America's top xc skier continues the “Harvey” legend winning 50km Worlds gold BUYERS GUIDE Kikkan Randall FASHION GUIDE Three time Sprint Cup Globe Winner — a leader both on and off snow. G TOP XC SKI SHOPS Andy Newell #1 XC SKI MA One of the fastest skiers on the planet talks shop. BEST COVERAGE TRAVEL ADVENTURE Simi Hamiton American Hamilton is a top xc ski sprinter and video maestro. OF EVERYTHING NORDIC Emily Nishikawa Insights and revelations from the front lines of the women’s field WELCOME TO THE Sophie Caldwell Rising US star from the renowned Caldwell Clan continues to turn heads. SKITRAX Brian McKeever HEAD OFFICE Official Magazine of ROUNDTABLE The inside scoop from the golden boy of Para Nordic skiing United States Cross Country HARVEY, 260 Spadina Ave., #200 Ski Association Canada RANDALL, Toronto, Ontario, NEWELL, Canada, M5T 2E4 AND MORE 416.977.2100

is a member of s

SkiTrax u TOP SKIERS c

fx. 416.977.9200 o F

TALK SHO P! c i

[email protected] d r o

skitrax.com N North America’s Most Influential XC Ski Magazine

ROAD TO PYEONGCHANG 18 GOING FOR GOLD MORE KICK MORE GLIDE SkiTrax continues to be North America ’s leading Nordic ski publication offering the most comprehensive local and international coverage of the sport to readers across the U.S.A. and Canada. As the official magazine of both the U.S. Ski & Snowboard (USSA) and Cross Country Canada (CCC), SkiTrax has the broadest reach and is the most widely read and distributed cross-country ski publication in North America. With spectacular photography and the best editorial mix including Road to PyeongChang 2018 reports in each issue, SkiTrax features experienced and prestigious writers including some of the sport's top skiers such as Alex Harvey, Kikkan Randall, Sophie Caldwell, Simi Hamilton and Andy Newell. Plus our extensive bonus exposure via many partnerships and sponsor - ships adds value by reaching avid skiers across North America at top XC ski events along with grassroots initiatives. From major races to local recre - ational Loppets and xc ski events SkiTrax has you covered.

® Fashion Guide ® FIS Fantasy Contests ® North American Buyer ’s Guide ® PyeonChang 2018 coverage each issue ® Flip Page editions for subscribers, readers and advertisers ® Exclusive Training Rap with Sophie Caldwell and Simi Hamilton

Official Magazine of S

U United States Cross Country C RATES UNCHANGED Ski Association Canada O F FOR 201 7/18 SEASON C I D R O N ROAD TO DISTRIBUTION AND CIRCULATION FLoaoshkionng PYEONGCHANG 18 FOUR COLOUR G GOING FOR GOLD uoiodde 3 The BEST direct-market penetration to Nordic fa SIZE 4X 3X 2X 1X ashion guide to the la latest in high-tech skiw 2017/18 iwear for style and comf Nordic skiers across North America! fort on the trails. by Jack Cracker PUBLISHING SCHEDULE 1/12 $640 $680 $720 $760

CIRCULATION: 30,000 copies per issue 2 1/8 $750 $790 $830 $880

1. The best coverage of everything Nordic The Swix Lillehamm er jacket is a warm, c for omfy softshell women made with 100% polyester that’s wa wind- and ter-resistant. It featu res a membrane in f Canada, U.S. sle ront and on the DISTRIBUTION: eves, an ela stic drawstring on th e lower hem and refl tive elements f ec- or greater visibility. $ 120. The women’s so ANNUAL BUYER’S GUIDE 2017 shell Lilleha ft- mmer pants offer sim ilar features, includ 1/6 i $890 $930 $990 $1,040 zippe ng a fly r with top snap butto n and zippers from down the knees for easier dressing. It is ideal as a ski tra for jo ining pant or gging and cycling. $1 00 [US], $100 [CDN]. 2. The stylish Bjorn Space Close : Daehlie Cross jacket offers a stretch four-way- Sept. 22/17 Official Magazine wat erpro of front membrane a nd stretch panels at back for maximu the m warmth and freed om of movement. It includes two zipp ered and two non-zi ppered front pockets with reflective acce 1/4 n $1,060 $1,120 $1,190 $1,240 ts for a standout appearanc trails. $ e on the 220 [US], $250 [CDN]. Material Due: Sept. 29/17 3. Spo rthill’s Prism jacket f or men and women f wind- a eatures a nd water-repellent b United States Ski Association (1,500 members) ody paired with guss Pro u eted Swift- nderarm/side panel s for a performance c stretc omfort h. It includes a brush ed mesh liner, Durab Repel le Water lent (DWR) coating to help keep you dry, w cuffs w inter warmer ith thumbholes and zippered front hand 1/3 $1,380 $1,460 $1,540 $1,630

$119.95 pockets. [US], $119.95 [CDN]. » North American Nordic Buyer’s Guide 4. S Cross Country Canada (800 members) alomon’s EXO Tight M S-Lab is x made w i ith s x uperligh i Acti t w Lite fabric com w bined w S ith EXO tech S 1 nology for postu and muscle su ral pport, including kne 34> SKITRAX DE e stability. This perfo 34> SKITRAX DEC/HOL 2013 ance Nordic-st rm- 4 2013 yle tight also feature s EXO Sensifit Stabili Smart Skin and ty, flatlock seams for i deal fit and comfort. wwwwww..sskkitrax.com $160 [US], $160 itrax.com www.sk [CDN]. www.skiittrraaxx..ccoomm Skis, Poles, Boots, Bindings US-CAN – 1/2 $1,690 $1,790 $1,890 $1,980 DE C/HOL 2013 SKITRAX <35 Subscribers Newsstands New Format. Ski Retailers Ski Resorts » Gear Test Review - in-depth test report 2/3 $2,100 $2,230 $2,340 $2,450 on what's new for the 2017/18 season Ski Events Ski Shows 7 FULL $2,580 $2,720 $2,880 $3,010 ETS 201 » Sun Valley – a Nordic mecca with some PLUS New Partnership P REW of the best cross-country skiing & resorts P BEN AND DPS $4,520 $4,770 $5,040 $5,300 O BY L in the U.S. Our new affiliation with US Biathlon with 900 HPS $2,880 $3,030 $3,210 $3,380 » Competition 2018 – complete race CENTRE SPREAD $4,750 $5,040 $5,300 $5,600 members adds more firepower to our reach. season preview both domestic and inter - Shows/Events national. Who's hot and who's not! Road to PyeongChang – preview of the COVER POSITIONS SkiTrax » (on 80lb Coated Stock) Some of the many 2016/ 17 shows/events where was distributed. venue & facilities for the 2018 Games • Mora Vasa Loppet • Nipika Loppet Position 4X 3X 2X 1X • Canadian Ski Marathon • Winter Trails WINTER 2017 Back Cover $3,080 $3,260 $3,430 $3,600 • Canadian Birkebeiner • Sleeping Giant Space Close: Oct. 20/1 7 • Gatineau Loppet • Fischer Loppet Festival Material Due: Oct. 27/1 7 Inside Front Cover $2,790 $2,950 $3,130 $3,290 • City of Lakes Loppet • U.S. and Canadian XC Nats » Fashion Guide 2018 – the hottest styles Inside Back Cover $2,670 $2,820 $2,970 $3,130 • Saskaloppet • SI A/ OR Show REPOUR and fashions in Nordic skiing • NENSA Events • Silver Star XC Camps Romantic Inns » North Lake Tahoe – superb lodging and • CXC Events • Yellowstone XC Festival Great Food and Great Skiing MARKETPLACE groomed x c ski terrain for bucket-list skiing BY J ONA THAN W IESEL » Loppets 2018 – Season Preview Business Display Ads are available at $150/column-inch for the Stokely Creek Lodge (South-central Ontario) dessert, because what is a gr eat meal without, sa y, homemade rhubarb pie? I’m not sur e when I visited Stokel y Cr eek Lodg e for the first time , but I’ ve Visit Stokel y, ski or sno wshoe up to the summit of King Mountain (e v- ne ver for gotten the r oasted-g arlic mashed potatoes – tasty , plentiful and er y serious skier -and-gourmand should do this), and y ou’ll ne ver belie ve READER PROFILE serv ed with delights suc h as a six-ounce filet mignon with b lac kberr y Merlot those stories a bout ho w flat this ar ea is. first column-inch and $75 for each additional column-inch. sauce and Boursin c heese , r oast buttern ut squash with pistac hios . . . and Stokel y is a skiing g iant in e ver y w ay: 100 kilometr es of Classic and skat - ing tr ails gr oomed b y thr ee sno wcats, spr ead o ver 12,000 acr es and running – pr e-sno w – is pr etty r ough compar ed to com - (above) The historic post- Snowshoe Racing – the best mix of and-beam lodge in Y oho » thr ough old-gr owth white pine and along fr ozen str eams, lakes, w aterfalls mer cial oper ations that gr ade with earth-mo v- National Park. and spectacular gr anite bluffs. It’ s overwhelming. The resort has almost ing and -smoothing mac hiner y. (left) Charcuterie and so exactl y the same v ertical c hang e (1,000 feet+) as Lutsen Mountains in Min - The club does a r emarka ble gr ooming job . much more Column width 2-1/4". Assembly available at competitive rates. nesota, the bigg est mountain I’ ve skied do wnhill in the r egion. It’ s part It also runs Emer ald Sports near the lodg e, (below) Expansive and of the Canadian Shield, all that’ s left of a hug e mountain r ang e that w as wher e y ou can r ent ski equipment, sno wshoes tasteful “cabins” feature races across North America gr ound do wn b y millennia of glaciation. So ther e ar e g entle tr ails, interme - and pulks. Sno wshoers and skiers use some of wood-burning fireplaces. diate-type tr ails and zing ers that can lea ve y ou wide-e yed. And wher e else the same tr ails. Locall y m y fa vourites ar e the can y ou find that kind of v ertical but no altitude pr ob lems? 4km Alluvial F an Loop , with gor geous vie ws, and the mostl y for ested 9km Business Classified Ads $75 for the first 25 words and $0.50 Open fr om just befor e Christmas to the thir d w eek of Mar ch, the r esort Connector Trail, whic h links into the 3km Tall y-Ho Trail, whic h ends in predominantly male – 70% male, 30% female gets as m uc h as 15 feet of sno w ar ound the lodg e. It’ s one of those r ar e the tin y to wn of Field. (Remember that you’ll ha ve to bac ktr ac k the same cr oss-countr y ski-in/ski-out destinations (open for da y skiers too) wher e distance , unless y ou’ ve arr ang ed a ride .) » Road to PyeongChang – top contenders you ski ar ound a half-kilometr e to r eac h the lodg e while y our ba gg age is Tw enty-four e xpansi ve “ca bins” offer differ ent r oom styles, all with tr ansported for y ou. Emerald Lake Lodge (Southeastern British Columbia) balconies, pri vate baths and w ood-burning fir eplaces. As for meals, the for each additional word. Please submit payment with ad copy. above) Fabulous options with 100 As another way to work off the results of recr eational eating, guests I’ ve been to Emer ald Lake Lodg e ma ybe fiv e times, as a tourist, guide and dining r oom and loung e serv e Roc ky Mountain cuisine , with m ultiple en - kilometres of Classic and skating trails groomed by three snowcats can sno wshoe mor e than 25 kilometr es of dedicated tr ails (o wners Susan writer . The place is unfor getta ble , with the kind of high-mountain beauty tr ees (for e xample , sear ed duc k br east or grilled bison tenderloin, with for Olympic medals and glory. and Ga ylen Byker tell me that sno wshoeing has taken off in a hug e w ay). that has made nearb y Chateau Lake Louise w orld-famous – but with just varied side dishes) and the outstanding over the age of 36 (right) I’ve never forgotten the roasted-garlic mashed potatoes, You can r ent skis and sno wshoes as w ell as arr ang e gr oup or pri vate les - the tiniest fr action of the n umber of visitors, especiall y in winter . wine list has mor e than 400 selections. Just the Facts filet mignon with blackberr y sons with a C ANSI-Le vel-2-certified instructor . The historic post-and-beam lodg e is part of a fiv e-hectar e encla ve on You can finish the da y with a hot tub Merlot sauce and Boursin cheese. Field, British Columbia, Canada All Marketplace ads must be prepaid . Mastercard/Visa. Stokel y Cr eek Lodg e opened for skiing in 1976, the vision of American a peninsula within Yoho National P ark, appr oximatel y 10 kilometr es off or sauna at the clubhouse , r etr eat to y our V0A 1G0 (below) Enjoy comfy businessman Chuc k Peterson, who died in 2000. Rar e in the Nor dic world, the Trans-Canada Highw ay. Emer ald Lake is a “pur e” cr oss-countr y and ca bin and dr eam of tomorr ow’ s dinner , accommodations in the lodge, 800.663.6336 cabins or chalets, some with he c hose the site primaril y for its skia bility – w onderful topo gr aph y, fa - sno wshoe r esort – no gondolas, do g-sledding or sleigh rides, just silent follo wed with desserts suc h as pumpkin ellmanager@crmr .com private baths. vour able climate and the a vaila bility of thousands of acr es of pri vate land. sports. It’ s an ele gant, r elaxed place wher e y ou’r e fr ee to r ecr eate or to crème brûlée . And sir , madame , perhaps a crmr .com/emerald/ married The Bykers, longtime skiing guests and no w mana gers, pur chased the hang out at the Kic king Horse Loung e. P art of the calm ma gic comes fr om glass of Taylor Fladg ate 20-y ear port? pr operty in 2007 with another couple and ha ve added r efinements, suc h limited v ehicle access, so ba gg age is tr ansported for y ou. as doub ling the kitc hen and dining-r oom space . I can r emember onl y tw o cr oss-countr y ar eas wher e a valanc he paths FEBRUARY/MARCH 2018 All-inclusi ve r ates co ver lodg ing, meals, skiing, sno wshoeing, sauna, a actuall y r an acr oss gr oomed tr ails (ho w r egularl y, I don’ t kno w) after sledding hill (and sleds) for the kids and mor e. You can book accommoda - night-time storms – Sundance Mountain Resort in Utah and Emer ald tions in the lodg e, ca bins or c halets, some with pri vate baths. Lake . My first visit ther e, w alking fr om m y ca bin to a sumptuous br eakfast university-educated Head c hef Yv ette Leonar d has been at Stokel y almost 20 y ears and at the Mount Bur gess dining room, I watc hed a slide flo wing thousands of kno ws what her guests lo ve. Br eakfast can include b lue berr y pancakes feet do wn the gor geous Pr esidential Rang e. It’ s a marv elous and impr es - with maple syrup (the r eal thing), fr esh si ve natur al phenomenon, best enjo yed fr om a distance . Space Close: cornmeal m uffins (the kitc hen is famous Sno wfall is pr etty relia ble ar ound Emer ald Lake (something on the Jan. 5/18 Just the Facts for baked goods) and e ggs and bacon; y our or der of 180 inc hes per year), and the ski season runs fr om December lunc h can be an ything fr om deli sand wic h- 194 Pickard Rd., Goulais River , thr ough Mar ch. es to thic k-crust pizza; and dinner has Ont., Canada P0S 1E0 Best guess is ther e’ s something like 30 kilometr es of sno wmo - SKITRAX.COM Rates and Info 1-866-786-5359 professional career been alr ead y described (four entrées e ver y bile-gr oomed tr ails near the r esort, maintained b y the Kic king Horse Ski [email protected] Material Due: night). Ther e’ s also a bar with wine , beer www .stokelycreek.com Club . It’ s all within Yoho National P ark, whic h car efull y contr ols an y alter - Jan. 12/18 and mixed drinks. ation of the land and v egetation. This means that the tr ail surface itself household income of $100,000+ 28 SKITRAX SPRING 2017 www .skitrax.com www .skitrax.com SPRING 2017 SKITRAX 29 SKITRAX » Romantic Inns – popular feature of four 52% live in towns of less than 50,000 or in ROUNTABLE fabulous get-aways in USA & Canada. TRAVEL ADVENTURE rural locations, 25% live in cities with a Join Alex Harvey, Kikkan Randall, » Competition Round Up – NorAm, US SECTION population of 50,000 to 500,000, 22% live Andy Newell and more top xc skiers Nationals, Tour de Ski, World Cup, for an inside lo ok at this SuperTour... in cities of 500,000+ Olympic year. » Iceland Loppet - an inside look at this 71% own vehicles popular international event. b y Dalia and 20 Dan Clausen owns four or more pairs of skis, boots, and poles GEA 18 » Road to PyeongChang – "hot" new R cente r of the P pole inste a R p d of f Ski E ole grip ro m the and V . This e side o acce I xciting, f the (l) A sso E inn tomi ry m W en ov ativ e c anu hance pole is factu any skier’s claimed Redster C displa re rs ro l performan to 9 yed at led ou Swix is ce! Skintec gear debuting at the Games the Ou t the re ex cited to ski tdoor d carp collab ora t (r) R o Retaile et on t a ve ry succ e with Je ss ossi’s Welcome to our new and economical Travel Adventure n Ja r W heir essful ie Digg n. 10-1 inter M new l member o ins, R-Skin 2 and a arke t ines dic team f the U.S. w t the S (OR) in , on a com omen’s N Race s (performance & recreation) D now Sp Salt La plete line or- ki e o k Alp g of h nv er, C rts Ind e City, ina RSK boo lov es. The er signatu olo. fro ustries Utah t stylish, fu re Nord ic m Jan. A meric fea nctional co 26-29. S a (SIA) ture s leath llection of hav e p kiTrax Show er palms. glov es lenty to wa s on in glov e Both men’ look f hand a options in s and wom orwa rd nd gea clude a ve en’s at s to nex r lov er tra ining ry light ra c ome of t seaso s glov e and ing glov e, the gre n. Here a lobster- s a at new ’s a sna Diggi ns’ p plit mitt. A Section accessing readers across Canada and the USA and w high-t pshot ersonal mo ll feature ill be d ech pro look M tto printed ying to ducts t oment, You on the palm get thei he Nord i r R ace. ” : “ Your will likely buy skis within the next 6 months r hands this c wo rld coming w Turn inter. amic Binding In 2010, Fis SPRING 2018 Rossi ch er be gnol gan dev el Swix T ing its o op- riac Ro wn integ r 3.0 ssignol is ated Nord i pole intro ducing binding c a great place to promote your trips and services to avid s Div is their new ystem tha ion Manag e R-Skin Rac o t slides Fisc r Rya n Gr e ski this nto a fix her Carbonl signo een, called season. N ed plate Twi ite l’s X-ium it “ a re al ord ic . Fisch er n Skin ski line, it has -deal ra ce s collab ora te know n the excep ti ki.” Out of d with R plans on buying ski clothing for, offerin onal chara c Ros- an ossignol, g good gr teristics d tog ethe ditions ip and con that this lin r they hav Space Close: . T sis e e he shorter tent kick in is to in worked mohair pi almost all tro duce the Mar. 16/18 tech nolog y ece enhan snow con- new Turn on higher- ces the glid system amic bind ch performan e. Intro du for nex t s ing allengi ng s ce skis m ea cing skin eason. Thi now condi ns m ore t im focused o s binding i xc skiers, snowshoers and adventure seekers. ski tions, or th e s kiing, n a turn- s post-work e ab ility to ev en in lock mech . This is als go out for is v ery e as anism that clima o a good sk a quick ev y t o g et in tes or cond i to hav e w ening in and o ut o f. itions, such hen tra vel g-plate sys The s lid- as at an u ling in va ri tem is easy nu sually w ous er m to use, so t Material Due: arm s ay se he ski belongs to a cross-country ski club Fischer ki ra ce. t the unit - Salom ahead o Mar. 23/18 on balanc r behind Th e point, de the Isa omas Drin pending on ac Wilson, dl, head of condition the snow the comm bonli Fisch er’s N s. The new astic erc ial man te T win Ski ord ic div i s binding a ally pre sen ag er for Sa n ski, a ne sion, intro et are in tw nd plate ted the ne lomon, en applied w addition duced the o pieces o Salom w ra ce-boo thusi- its T win S to its ra cin Car- et ver the wa on collected t line at S kin tech no g line. Team to offer mo x pock - informati IA, stating lightest log y – 100% Fisch er h re pre cisio Harve y a on fro m eli that true-ra ce-c mohair T as flex n in the ki nd Je ssie D te W orld Cu ambere d s win Skin st of the ski, d ck and iggi ns ab o p ra cers A l only is thi ki, the Car rips – to its eliv ering im PRICING tra nsfe ut their ex s a gre a bonlite. the pro ved rre d that in needs in a t tra ining Drindl sta wax pock e feel of formation ski boot, Fisch er h ski, it is als ted that n t. S-Lab car to this new and as re locate o an ex cel ot An Spring Skiing – top spots for spring b d le a » skis an average of four or more times per week o b i n n tech nolo oot line. M vi ts log o to n t ra ce ski dditional b its gy is now uch of the sibility w he eare r to th . As well, enefit come long carbo found in n a top t he e ski’s bin soles, as s in the bo n sidew all this boot, i enti podium. Th ding for im Rossignol ot fre e- s and full-c ncluding re ra cing lin is c osmetic pro ved and Fisher flex ing cuf arbon sole e. c hange w i the ab ility now hav e f, butterfly . It has a fo ll b e m ade to fine-tu is 50g zipper and rward to i ts ev ne their b lighter tha disassocia Sw en further, oot lines n its pre de ted lacing, ix as they de pow erfu cessor. The and pro d sign, dev elo l, no longe r boot is sle uce their p and re quiring ek, light a Swix’s Tria entire pro d Ads are available at $225 for the first column-inch and the the nd c 3 uc excursions foo pow .0 is Th t “in t. It feature er stra p ac an updat e companie -house. ” s the Pro lin ro ss the to ation of ed and ex c s are both year, but k sole intr p of this ve ry s iting third tire r pro ducing is also av a oduced by uccessful ge ner- Jessie ange of bi an en- participates in other sports, including ilab le with Salomon l en, who w pole. Cre at Diggins nding and N the P ast as a or Sv boot ex t seaso ilot-bindi t SIA by w ein Peder Warm Mi juniors, to systems fo n, Salomon ng sole. versi ay of Norw s- tt uring and r Salom skin will offer on is at lea ay, stated ra cing skie on S-Race ski is ligh a ra cing sk st 13% lig that this rs. Cla tweight an in ski. Th get a hter - as if ssic boot serie d modeled e S-Race ny lighter - this pro du Alpin s. The ski w after its w and featur ct could a ill hav e Sa ell-know n (TBS), a es their T ria feature lomon’s si S-Lab n easy-on- c Basket Sy Ma an upgra d gnature Ze off basket s stem rketing Ma ed skin sec olite base a glue and ystem tha nag er Ja so $75 for each additional column- inch. Column inch: 2-1/4". cl tio nd onl t re n – sneak peak on next i y S Gear 2019 Scoop m n qu t » bing-skin . The kick a few sec ire s no duced A adler int tech nolog zone will two onds for ch lpina’s new ro - ski a y’s pink sk hav e AT new , lightw ange s, alon RSK ra cing re s horter in, where in eight bask g with sic boot fo skate-Clas and l aid i n the hairs Th ets. r nex t sea - ates i m an u pgra de on the e stra p ma i son. The b hiking (74%), running (70%), camping (60%), pro ved g l d b ra iding terial is lig s made of oot upper iding system ter hter a neo ve surface a nd t hat c re - to the han and contou pre ne Thin ry successf c onsisten d, as Swix rs bet- which i sulate fab r ul high-end t k ick , resu and eliminated s stre tch ab ic, S ski. lting in a replaced i the neopr le, water- re alomon als t with a fl ene offers a sistant and o intro duce The st ex ibl e, str gre at deal year’s gear cludes s its S-Rac ra ps are in ong mesh. of warmth. an ex tre m e line this terc hange a lacing syst A simple ely high-p ye ar, and it your wri ble, dep end em keep s t For deadlines, see publishing schedule. Ad assembly s h low -pro fil erformance in- t size or g ing on a cu e boot snu e sole for Classic b i lov e thick n ff stab ilize g, and w superb sn oot with s still the s ess. The sh r impro ve ra ps the b ow feel. Its a ame carbo aft as wel s perform oot aro und “skin con mu n quality, h l. Specific t ance Turnam ac the foot, struction” lti-colour ow ever th o Alpina i ic binding cess heel-a gi ving a sn paint sch e e stab ilize s its heel-g djustment ug feel. An nate me has be r, which o rip road (57%) and mountain biking (57%) izat stra p affo easy-to- d, re duced en elimi- ffers custo ion. Carbon rd s further to only a si fit and com mized hee ex tends a comfort cu the w mple finish fort. Alpin l stiffne ro und the stom- eight of the so that b a boots use 24 ss and op heel and paint wi inding sy the NNN SKITRAX timal pow into the s pole’s ll not imp stem by R Season’s Wrap – coverage of all top S e o p a ot » r l c t PRING 201 ated la tra nsfer. e for erforman t the e efella. Sta 7 cing and an The boot a ce. The ba d that the dler add- inner slee lso has diss hav e an skets now boot offer available at competitive rates. It c ve fo oci- alum also s “wa omes in a V r added com inu m spik mance a rmth, perfo itane wom fort and w reduc e that sign nd comfort r- en’s -last ve armth. es the weig ificantly .” rsion as we ht of the p ll. position ole. The ne ing and it w stra p Atomic s attach me www the pole nt to the .skitrax.com allow for top of Ato pow er tra mic has int Nordic ski races FIS World Cup, a majority get ski information from magazines ns ro d ww fer d uced w. skitrax.c ow n the in its Redste om g-lev el skin r C9 ra c- ski after t of its he gre at su Skintec lin ccess e. This is a lighter, mo re k

c

o

t

S i SPRING 2017 S KIT SuperTour, NorAM RA DISCOUNTS 80% buy products advertised in X 25 SkiTrax! » Roller Skiing – hot new gear plus 2 insertions - 10% off training tips (Based on subscriber surveys) 3 insertions - 15% off » Road to PyeongChang – complete 4 insertions - 20% off 2018 Olympic Games coverage SKITRAX.COM RATES NGED UNCHA 17/18 FOR 20 Reach Your Target Audience... Content I Breaking News I Training RAP I Best XC Ski Resorts Skitrax.com delivers the best mix of breaking news, race reports, athlete I Race Reports I Fantasy Contests I Adventure Skiing updates, new products and much more. We're excited to welcome Canadian I Skier BLOGS I International News I Video Galleries star Alex Harvey and other top xc national team skiers with our new SkiTrax I New Products I Top Skier Interviews I Event Calendars Roundtable for a unique inside look in this Olympic year. Our popular Training Rap, I Photo Galleries I GEAR Tests and Sneak Peeks I Newsletter featuring top U.S. XC skiers Simi Hamilton and Sophie Caldwell, is also back by popular demand including our one-of-a-kind FIS Fantasy Contests, plus Marty Hall's The Readership Way I See It and much more. Skitrax.com continues to see incremental growth each season and with the upcoming Olympic Games at PyeongChang 2018 we project a banner season ahead. With our extensive race cover - age, timely news, popular Fantasy Contests, along with new features like our SkiTrax Round Table, BEST COVERAGE MOBILE NEWSLETTER DEMOGRAPHICS we cover all aspects of the sport while stimulating steady growth fueled by a targeted audience of Skitrax.com delivers the A new and improved Also planned is a new 18-24 - 28% avid xc skiers from racers, to loppet and recreational skiers, along with weekend warriors. Combined best mix of breaking mobile-friendly respon - newsletter with selected 25-34 - 34% with our Twitter, Facebook and Instagram portals the readership on our digital and social media news, race reports, new sive site will be launch - news and breaking 35-44 - 15% platforms sees healthy expansion each year. products, ski tests, the ing shortly to provide a stories to 2,000 web 45-54 - 13% best places to xc ski better interface and subscribers adding 55-65 - 10% Monthly Traffic Social Media Devices across Canada, the more options for more impact and oppor - I Number of Visits: 235,750 I Twitter: 2,100 I Desktop - 59% GENDER I I USA, plus Fantasy readers using mobile tunities to this targeted Female - 46% I Unique Visitors: 125,520 Facebook: 1,000 Mobile - 24% I I Instagram: coming soon I Tablet - 16% Contests & much more. devices. audience. Male - 54% Page Views: 2.385 million

y e n k c o C

s u g n A

Bryan Fletcher and Kevin Bickner Lowell Bailey Mark Arendz Taylor Fletcher y l l e K

m o T A

- S

S m s U z a u / t e c y e l o l T N

e i F

k c s K i

e S d

r m m S o o a U N T J NORDIC COMBINED SKI JUMPING BIATHLON PARA NORDIC s u

c skitrax.com o F c i d r

o » RATES AND INFO N WEB BUTTON WEB SKYSCRAPER Best Daily Coverage at skitrax.com... Skitrax.com is the best place for timely and reliable daily Nordic news, race coverage, resort and travel info, gear reports, and much more. We cover it all - XC skiing, Biathlon, Nordic Combined, Ski Jumping and much more – plus many of the best sections from the print version appear on-line. FIS Top Names in the Ski World Fantasy 4SIZE: 160 x 60 PIXELS, 40K MAX Skitrax.com features the best mix of Nordic ski coverage from some of the top names in Nordic skiing: Contests • Peter Graves • Marty Hall • Alex Harvey • Thom Perkins • Jack Sasseville • Kikkan Randall Official Magazine of WEB BOX • Jean Arthur • Steve Threndyle • Sophie Caldwell • Bob Woodward • Sue Wemyss • Andy Newell Training Rap • Brian McKeever • J.D. Downing • Simi Hamilton with Sophie Caldwell BUTTON BOX 1 SKYSCRAPER BOX 2 BANNERS 160 x 60 160 x 120 160 x 468 300 x 250 468 x 60 468 x 60 468 x 60 728 x 90 970 x 90

& Simi Hamilton B i g B o x P r e m ium 2 Premium 1 Leaderboard Super Banner 1 Month $200 $250 $400 $675 $350 $500 $600 $700 $850 2 Months $350 $450 $650 $1,250 $650 $900 $1,100 $1,300 $1,600 3 Months $450 $600 $850 $1,750 $900 $1,250 $1,550 $1,800 $2,200 4SIZE: 160 x 120 PIXELS, 40K MAX Marty Hall’s 4 Months $500 $700 $1,000 $2,150 $1,100 $1,525 $1,900 $2,200 $2,600 The Way 5 Months $550 $800 $1,150 $2,350 $1,200 $1,700 $2,200 $2,500 $3,150 INCREASE your I See It 6 Months $600 $900 $1,250 $2,550 $1,300 $1,850 $2,400 $2,700 $3,400 market share! 7 Months $650 $975 $1,325 $2,800 $1,375 $1,975 $2,550 $2,950 $3,750 8 Months $700 $1,050 $1,400 $3,000 $1,450 $2,100 $2,700 $3,200 $4,000 9 Months $750 $1,125 $1,475 $3,150 $1,525 $2,200 $2,850 $3,350 $4,250 SIZE: 160 x 468 PIXELS, 40K MAX 4 Ask About our 10 Months $800 $1,200 $1,550 $3,250 $1,600 $2,300 $3,000 $3,500 $4,500 WEB BANNERS Web-Print 11 Months $850 $1,275 $1,625 $3,350 $1,675 $2,375 $3,150 $3,650 $4,750 Media 12 Months $900 $1,325 $1,700 $3,500 $1,750 $2,450 $3,250 $3,750 $5,000 Packages Increase Your Market skitrax.com 4SIZE: 468 x 60 PIXELS, 40K MAX All web banner ads appear at the top or upper editorial banner section in random Share… rotation with every new page view. New is a 970x60 Super Banner that appears at SkiTrax.com reaches avid xc skiers across North America with the very top of the web site on all pages. $100,000+ household income, are university-educated and are Premium 468x60 banners always display active in many sports. With an average customer audience of on the Home Page only. Approximately 30,000 impressions per month for all ads. 235,750 visitors each month you can optimize your exposure, 4SIZE: 728 x 90 PIXELS, 40K MAX Alternative sizes and additional web ad • ALL WEB ADS MAY BE SUBJECT TO EXCLUSIVITY IN SOME SECTIONS OF THE SITE. reach new customers, and increase your market share. statistics available on request. ALTERNATIVE WEB AD SIZES ARE AVAILABLE AND WILL BE PRICED ACCORDINGLY SPECIFICATIONS Full P ag e MEASUREMENTS (IN INCHES) Inserts and Stitch-ins Live area Samples or facsimiles must be supplied before a quote can be provided. SIZE WIDTH DEPTH Trim Ad Assembly/Production Charges 1/12 page 2-1/4" 2-1/4" Bleeds at no extra charge. Complete print and web ad assembly, including animation for web ads Bleed provided at competitive prices. 1/8 page 2-1/4" 3-3/8" 1/6 page v 2-1/4" 4-7/8" • Hi-res PDFs preferred • 300 dpi for all images and logos • Quark 8 • indicate software programs used h 4-3/4" 2-1/8" • InDesign CS6 • no Quark clipping paths sq 3-9/16" 2-7/8" 2/3 1/3 • Illustra tor CS6 • CMYK (not RGB) ve rt. ve rt. • Photoshop CS6 • provide name of file, laser/colour proof 1/4 page sq 3-9/16" 4-7/8" Digital Ads h 7-1/4" 2-1/8" Digital ads preferred in Mac format. Please include ALL fonts and linked graphic files. • FTP available 1/3 page v 2-1/4" 10" • Email files in high resolution PDF (preferred), jpeg or eps format sq 4-3/4" 4-7/8" • Compression programs preferred — sit, sea. • Modifications if required will be charged accordingly. h 7-1/4" 3-1/8" FTP Mechanical Page Measurements • FTP client required 1/2 page v 3-9/16" 10" 1/6 1/3 Magazine: 3-column page • address skitrax.com square ve rt. sq 4-3/4" 7-3/8" Column Width: 2-1/4 " • no password required Live Image Area: 7-1/4 " x 10 " • drop files into SkiTrax_incoming folder h 7-1/4" 4-7/8" Trim: 8-1/8 " x 10-3/4 " • folders must be zipped and then dropped 2/3 page 4-3/4" 10" 1/2 Bleed: 8-3/8 " x 11 " horiz. 7-1/4" 6-3/8" Terms and Conditions • Prepayment required unless credit established. Full page Live Area 7-1/4" 10" • Terms are 30 days with approved credit. Production charges are not discount able. Full page Trim 8-1/8" 10-3/4” • Service charges of 1% per month (12% per annum) will apply on over due accounts along with collection charges and appropriate legal fees as required. Full page Bleed 8-3/8" 11" 1/4 • All prices NET. DPS Live Area 15-3/8" 10" Box • Add 10% for guaranteed positioning in any issue (excluding cover positions). • Contracts must be completed within the publishing schedule. DPS Trim 16-1/4" 10-3/4" 1/4 • All race event ads at maximum discount (4X rate) regardless of number of insertions. DPS Bleed 16-1/2" 11" horiz. • Publisher reserves the right to refuse any advertisement deemed unsuitable. • Conditions appearing on order, copy, or contract that conflict with the publisher’s policies will not HPS Live Area 15-3/8" 4-7/8" 1/3 be binding. horiz. • The publisher’s liability will not exceed the value of the space for any errors. HPS Trim 16-1/4" 5-1/4" • Positioning of advertisements, except for covers, is at the discretion of the publisher. HPS Bleed 16-1/2" 5-3/8" • Cancellations are NOT acceptable after the space close date. • Advertising materials that need to be adjusted to meet our specifications are at the advertiser’s expense. • Advertiser and/or its advertising agency shall be jointly responsible to the publisher for all charges due and assume all liability for the content of such advertising submitted and published, and indemnify the ALTERNATIVELY SIZED ADS WILL BE 1/2 publisher against any and all claims, expenses, or loss suffered arising therefrom, including but PRICED ACCORDI NGLY ve rt. not limited to reasonable legal fees. • “Publisher” refers to Magazine, division of #1198189 Ontario Inc. 1/4 SkiTrax ADVERTISING square WORKS! SKITRAX MAGAZINE 1/6 SKITRAX MAGAZINE PEDAL MAGAZINE horiz. 260 Spadina Ave., #200 BIKE TRADE CANADA Toronto, Ontario M5T 2E4 1/8 phone 416.977.2100 1/2 fax 416.977.9200 For more information on any of square our publications please contact us at [email protected] 1/12 www.skitrax.com 416.977.2100 • 866.754.8729 • [email protected]