FINE RESTAURANTS WORLD-CLASS WINES LIVE ENTERTAINMENT CELEBRITY CHEFS

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LOS ANGELES’ PREMIERE ITALIAN FOOD AND WINE EVENT BENEFITING THE ITALIAN AMERICAN MUSEUM OF OCTOBER 10, 2020 DOWNTOWN L.A.

SPONSORSHIP OPPORTUNITIES TASTE OF ITALY AT A GLANCE

Taste of Italy, Southern ’s Premiere Italian Food and Wine Event, offers unique and fully customizable activations for over 75 partners each year. benefiting a 501 (c) 3 non profit organization, Taste of Italy offers exceptional OPPORTUNITIES TO:

- Connect with 2,500 upscale consumers, 53% of which have a household income of $250,000+

- Launch a new product or expose your brand

- Showcase your firm’s philanthropic efforts

- Ensure a high return on investment with exceptional media value

- Entertain clients ROI

PRESS 107 HITS COVERAGE IN 137 MEDIA OUTLETS

AD $300K VALUE 2,500 UP SCALE ATTENDEES ABOUT TASTE OF ITALY

THE twelfth ANNUAL TASTE OF ITALY IS LOS ANGELES’ PREMIERE ITALIAN FOOD AND WINE EVENT, FEATURING FINE ITALIAN RESTAURANTS, AUTHENTIC PRODUCTS, AND WORLD-CLASS WINES, WITH LIVE PERFORMANCES IN A SPECTACULAR, HISTORIC SETTING.

FOR ONE EVENING, THE HEART OF HISTORIC DOWNTOWN LOS ANGELES IS TRANSFORMED INTO A CHARMING PIAZZA, WHERE 2,500 ITALOPHILES JOIN CELEBRITIES, DIGNITARIES, AND PHILANTHOPISTS TO EAT, DRINK, AND MINGLE AT THIS UPSCALE, TICKETED EVENT. WHY SPONSOR TASTE OF ITALY?

SPONSORING TASTE OF ITALY, A BENEFIT FOR free educational programming at THE ITALIAN AMERICAN MUSEUM OF LOS ANGELES, A 501 C (3) NON-PROFIT ORGANIZATION, PROVIDES THE OPPORTUNITY TO CONNECT WITH ONE OF ’S MOST AFFLUENT, SOPHISTICATED, WELL-TRAVELED, AND CROSS-CULTURAL AUDIENCES WHO VALUE YOUR COMMITMENT TO THE COMMUNITY.

TASTE OF ITALY RECEIVES SIGNIFICANT MEDIA ATTENTION FROM THE LARGEST MEDIA OUTLETS IN THE REGION.

WE ARE HAPPY TO WORK WITH YOU TO CREATE A CUSTOMIZED CAMPAIGN TO REFLECT YOUR BUDGET AND MARKING GOALS. TASTE OF ITALY OVERVIEW WHEN: OCTOBER 10, 2020

WHERE: THE 400 BLOCK OF NORTH MAIN STREET IN DOWNTOWN LA.

DEMOGRAPHICS: THE EVENT DRAWS A DIVERSE GROUP OF OVER 2,500 ATTENDEES, MOST OF WHOM ARE EDUCATED PROFESSIONALS, EARN IN EXCESS OF $250,000 ANNUALLY, AND ARE INTERESTED IN CUISINE, TRAVEL, AND FINE LIVING. OVER 65% OF THE ATTENDEES ARE BETWEEN THE AGES OF 25 AND 55.

HIGHLIGHTS: DOZENS OF FINE ITALIAN RESTAURANTS, PURVEYORS OF AUTHENTIC FOODS, AND WORLD-CLASS WINES, AS WELL AS MICHELIN STAR CHEFS, LIVE ENTERTAINMENT, DEMONSTRATIONS, DIGNITARIES, AND CELEBRITIES.

MEDIA COVERAGE: TASTE OF ITALY RECEIVES EXTENSIVE COVERAGE FROM MEDIA OUTLETS INCLUDING KTLA, KNBC, KCRW, KABC, THE LOS ANGELES TIMES, LOS ANGELES MAGAZINE, LA CUCINA ITALIANA, OVER 100 CABLE CHANNELS, AND DOZENS MORE. SPONSORSHIP OPPORTUNITIES AND BENEFITS ® TITLE SPONSOR $50,000 PLATINUM SPONSOR $25,000 GOLD SPONSOR $15,000 ONE AVAILABLE THREE AVAILABLE THREE AVAILABLE

- NAMED OFFICIAL PRODUCT OR SERVICE OF EVENT - COMPANY INCORPORATED INTO MEDIA - COMPANY INCORPORATED INTO MEDIA INTERVIEWS AND PSAs AS PERMITTED INTERVIEWS AS PERMITTED - COMPANY INCORPORATED INTO MEDIA INTERVIEWS AND PSAs AS PERMITTED - LOGO INCLUDED ON 50 LIGHT POLE BANNERS - ONE 10’ X 10’ CORPORATE HOSPITALITY TENT DISPLAYED ON BUSY THOROUGHFARES IN PREMIERE LOCATION AT EVENT OR RESERVED - LOGO INCLUDED ON 100 LIGHT POLE TABLE FOR TEN AT EVENT BANNERS DISPLAYED ON BUSY LA THOROUGHFARES - ONSITE BRANDING OPPORTUNITIES - INCLUSION IN ALL EVENT PROMOTIONAL MATERIALS - ON SITE OPPORTUNITIES FOR PRODUCT DISPLAY - COMPANY INCLUDED IN ALL EVENT PROMOTIONAL MATERIALS - RECOGNITION IN MUSEUM NEWSLETTER, WEBSITE - YEAR-ROUND COLLABORATION OPPORTUNITIES - NAMING OF GENERAL ADMISSION ENTRANCE - PODIUM RECOGNITION AT EVENT - NAMING OF VIP/PREMIERE ENTRANCE - YEAR-ROUND COLLABORATION OPPORTUNITIES - DEDICATED SOCIAL MEDIA POSTS - OPPORTUNITY TO CO-BRAND TASTE OF ITALY GIFT BAGS (2500) - RECOGNITION AS PLATINUM SPONSOR IN MUSEUM NEWSLETTER, WEBSITE - COMPANY LISTED AS TITLE SPONSOR IN EVENT PROMOTIONAL MATERIALS - PODIUM RECOGNITION AT EVENT

- PODIUM RECOGNITION AT EVENT - DEDICATED SOCIAL MEDIA POSTS

- DEDICATED SOCIAL MEDIA POSTS - RESERVED TABLE FOR TEN AT EVENT

- RECOGNITION AS TITLE SPONSOR IN MUSEUM NEWSLETTER, WEBSITE, AND SOCIAL MEDIA

- TWO RESERVED TABLES FOR TEN AT TASTE OF ITALY INQUIRE ABOUT PERSONALIZED SPONSORSHIP ACTIVATIONS SPONSORSHIP OPPORTUNITIES AND BENEFITS ®

SILVER SPONSOR $10,000 BRONZE SPONSOR $5,000 PLEASE INQUIRE ABOUT THE FIVE AVAILABLE TEN AVAILABLE FOLLOWING OPPORTUNITIES:

- COMPANY INCORPORATED - COMPANY NAME AND LOGO LISTED IN SELECT - CATEGORICAL EXCLUSIVITY INTO MEDIA INTERVIEWS AS PERMITTED PROMOTIONAL MATERIALS - CORPORATE HOSPITALITY TENT/DEDICATED SAMPLING BOOTH - INCLUSION IN ALL PROMOTIONAL MATERIALS - RESERVED TABLE FOR TEN AT EVENT - VEHICLE & PRODUCT DISPLAYS - RESERVED TABLE FOR TEN AT EVENT - DEDICATED SOCIAL MEDIA POST - PSA INCLUSION - RECOGNITION AT EVENT - LIGHT POLE BANNER CAMPAIGN - RECOGNITION IN MUSEUM NEWSLETTER, WEBSITE - MEDIA DINNER

- DEDICATED SOCIAL MEDIA POSTS - PRODUCT PLACEMENT

- NAMING RECOGNITION OF TASTE OF ITALY BARS

- NAMING RECOGNITION FOR VIP WELCOME COCKTAIL AND/OR WELCOME BITE

- ENTERTAINMENT AND/OR VALET SPONSOR

- GIFT BAG BRANDING

INQUIRE ABOUT PERSONALIZED SPONSORSHIP ACTIVATIONS - FLORAL SPONSORSHIP SPONSORSHIP OPPORTUNITIES AND BENEFITS

TITLE SPONSOR PLATINUM SPONSORSHIP GOLD SPONSOR SILVER SPONSOR BRONZE SPONSOR $50,000 $25,000 $15,000 $10,000 $5,000

NAMED OFFICIAL PRODUCT OR SERVICE OF EVENT • ® COMPANY OR PRODUCT INCORPORATED INTO MEDIA INTERVIEWS AND PSAS AS PERMITTED • • • • ONE 10’ x 10’ CORPORATE HOSPITALITY TENT AT THE EVENT • COMPANY LOGO INCLUDED ON LIGHT POLE BANNERS DISPLAYED ON LOS ANGELES’ BUSIEST • • THOROUGHFARES BANNER ADVERTISEMENT ON MUSEUM WEBSITE • INCLUSION IN TASTE OF ITALY MEDIA DINNER • • • • RECOGNITION IN MUSEUM NEWSLETTER, WEBSITE, AND EVENT PROMOTIONAL MATERIALS • • • • • NAMING OF VIP ENTRANCE • NAMING OF GENERAL ADMISSION ENTRANCE • PODIUM RECOGNITION AT EVENT • • • • DEDICATED SOCIAL MEDIA POSTS • • • • • RESERVED TABLE FOR TEN • • • • • INCLUSION IN GIFT BAGS • • • •

CITY AND STATE ELECTED OFFICIALS ON STAGE TASTE OF ITALY VIP BAG PARTIAL LIST OF PREVIOUS SPONSORS PAST PARTICIPANTS DRAGO CENTRO BRERA ANGELINI OSTERIA ACCADEMIA BARILLA BIRRA MORETTI CAFFÈ FIRENZE CA’ MOMI RISTORANTE DON LISANDER CAFFE ROMA CARRARA PASTRIES WILLIAMS SONOMA SIXTH + MILL PIZZERIA AND BAR FACTORY KITCHEN PROSCIUTTO DI CARPEGNA CELESTINO RISTORANTE DELORIMIER WINERY PASTA SISTERS URBANI TRUFFLES DI STEFANO CHEESE EATALIAN CAFÉ FERNET BRANCA FERRARELLE FERRARINI GROM GRUPPO I VINAI TERLATO WINES SPECIALTY CELLARS ANTICA LOCANDA DI SESTO L’ANTICA PIZZERIA DA MICHELE N.10 RESTAURANT IL FORNAIO TOTAL WINE AND MORE JONATHAN CLUB L’OPERA RISTORANTE RAO’S OSTERIA CAL MARE AMARO RAMAZZOTTI LE VIGNE WINERY MALFY GIN MARINO RISTORANTE MAZZOCCO MOSBY WINERY MOZZA PIZZERIA NERANO OBICA MOZZARELLA BAR PERONI PROSCIUTTO DI PARMA PRUNOTTO SAN ANTONIO WINERY SMERALDI’S THE PRINCE OF VENICE TOSCANOVA VIA ALLORO MEDIA MEDIA 2019 MEDIA COVERAGE 2014 MEDIA COVERAGE TELEVISION BLOGS/WEB L.A. OPERA AND PARTICIPATING RESTAURANTS ON LIVE KTLA ASSOCIATED PRESS MEDIA SEGMENT NBC HUFFINGTON POST THE EXAMINER TOTAL NIELSEN AUDIENCE: 169,513 TELEVISION MAGAZINESABC LUXURY LIFESTYLE TOTAL CALCULATED PUBLICITY VALUE: $5,880 KTLA LOS ANGELESCBS MAGAZINE EXPERIENCEE L.A.XPERIENCE L.A. LAIST NBC WESTWAYS THE DISH PRINT PERFORMING ARTS LIVE ABC É ITALIA MAGAZINE PATCH.COM L.A. OPERA AND PARTICIPATING RESTAURANTS ON LIVE MEDIA SEGMENT L.A. TIMES L.A. OBSERVED TOTAL NIELSEN AUDIENCE: 169,513 TOTAL CALCULATED PUBLICITY VALUE: $5,880 CBS ORANGE COUNTYVARIETY MAGAZINE VIVA L.A. FOODIESSANTA MONICA DAILY PRESS DAILY NEWS XPLORELA.COMEATER L.A. DAILY BREEZE EATING L.A. TOPIX.COM NEWSPAPERS RADIO LA CUCINA ITALIANA L.A. INC. TASTE OF ITALY PSA FEATURED ON NEON TOMMYFOODIAMO.COM L.A. TIMES 100.3 THE SOUNDL.A. WEEKLY SEVERAL MAJOR NETWORKS THE EXAMINER LOS ANGELES MAGAZLOSINE ANGELES INFORMER L.A. VARIETY KOST 103.5 WESTWAYS THE DISH EYESPY L.A. DAILY NEWS CLEAR CHANNELORANGE COUNTY MAGAZINE PATCH.COM DOWNTOWN NEWS LA.COM XPLORELA.COM DAILY BREEZE KCRW CULVER CITY NEWS LA.COM UNEMPLOYED EATER L.A. WEEKLY HOT 92.3 PASADENA STAR NEWS ORANGECOUNTY.COM ZVENTS L.A. FOODIE DOWNTOWN NEWS KPFK L’ITALO AMERICANO TIMEOUT LA ORANGE COUNTY REGTODDISTER RICK ALLEN LARCHMONT CHRONICLE MALIBU TIMES ORANGECOUNTY.COM LOS FELIZ LEDGER BLOGS/WEBAMERICA OGGI TASTE OF ITALY’S PSA TOPANGA MESSENGERCAKE AND HEELSRUNS ON 100 + CHANNELS CULVER CITY NEWS ASSOCIATED PRESS SAN BERNADINO SUNGANZO PASADENA STAR NEWS HUFFINGTONPRESS POST TELEGRAM *2019 SPONSORS WE THE ITALIANSRECEIVED EXCESS OF L’ITALO AMERICANO LUXURY LIFESTYLE $75,000 IN ADVERTISING. RADIO L.A. FOODIE BackTHE DIGESTL.A. Home ORANGE COUNTY REGISTER EXPERIENCE L.A. TASTE OF ITALY PSA FEATURED ON SEVERAL MAJOR NETWORKS KOST 103.5 GOURMET PIGS MALIBU TIMES LAIST KCRW ONE MORE BITE AMERICA OGGI WEEKEND FOODIEKJAZZ Event Alert: Taste of Italy, CLEAR CHANNEL E*STAR L.A. a Night of Italian Food and TOPANGA MESSENGER PERFORMING ARTS LIVE 100.3 THE SOUND Wine CULVER CITY OBSERVER L.A. OBSERVEDKPFK *2013 SPONSORS L.A.’s Italian American Museum hosts its sixth annual SAN BERNADINO SUN SANTA MONICA DAILY PRESS tasting event RECEIVED AN EXCESS OF October 7, B20a1c4 kVTHEalentina Silva DAddI a GESTcomment L.A. Home PRESS TELEGRAM EATER L.A. $75,000 IN ADVERTISING. Still full fBroacmk THEa summe r Dof IfoGESTod festivalsL?.A W. Heollm, setart r evving your appetite up EATING L.A.

SQUID INK Event Alert: Taste of Italy, SWAGGER L.A. a NighEvetn oft Ale Italriat:n TFaoodste andof I taly, L.A. INC. Wian eNigh t of Italian Food and LOS ANGELES MAGAZINE FEATURE L.A.’s Italian American Museum hosts its sixth annual tasting event Wine October 7, 2014 Valentina Silva Add a comment LOS ANGELES MAGAZINEL.A.’ FEATUREs Italian American Museum hosts its sixth annual Statilslt finugll efvroemnt a summer of food festivals? Well, start revving your appetite up

October 7, 2014 Valentina Silva Add a comment

Still full from a summer of food festivals? Well, start revving your appetite up

BackTHE DIGESTL.A. Home

Event Alert: Taste of Italy, a Night of Italian Food and Wine

L.A.’s Italian American Museum hosts its sixth annual tasting event

October 7, 2014 Valentina Silva Add a comment

Still full from a summer of food festivals? Well, start revving your appetite up TASTE OF ITALY SPONSORSHIP FORM REMIT BY AUGUST 1ST, 2020

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NAME OF COMPANY/INDIVIDUAL: ______SPONSORSHIP LEVEL (PLEASE SELECT)

ADDRESS: ______q TITLE SPONSOR ($50,000) CITY/ZIP: ______q PLATINUM SPONSOR ($25,000)

PHONE: ______q GOLD SPONSOR ($15,000) q SILVER SPONSOR ($10,000) E-MAIL: ______q BRONZE SPONSOR ($5,000) CONTAC T PERSON:______q CHECK PAYABLE TO THE IAMLA ENCLOSED TITLE: ______q CREDIT CARD PAYMENT PLEASE PRINT AND ACKNOWLEDGE COMPANY NAME AS FOLLOWS: NAME ON CARD: ______CARD NUMBER:______

EXP. DATE: ______CV CODE:______

COMPLETING YOUR SPONSORSHIP PLEASE REMIT COMPLETED SPONSORSHIP DOCUMENTS TO:

THE ITALIAN AMERICAN MUSEUM OF LOS ANGELES 125 PASEO DE LA PLAZA, SUITE 200 LOGO LOS ANGELES, CA 90012 FOR QUESTIONS, PLEASE CALL (213) 485-8432 I AM INCLUDING AN ELECTRONIC FILE OF OUR HIGH-RESOLUTION LOGO, OR EMAIL TO: [email protected] I.E., VECTOR, EPS, JPG AT 300DPI. q Y q N

LOGO MUST BE RECEIVED BY AUGUST 1ST, 2020 FOR INCLUSION.

ABOUT THE ITALIAN AMERICAN MUSEUM OF LOS ANGELES (IAMLA)

THE IAMLA IS A 21ST CENTURY, INTERACTIVE MUSEUM THAT DOCUMENTS THE HISTORY AND CONTRIBUTIONS OF ITALIAN AMERICANS AND ITALIANS TO SOUTHERN CALIFORNIA AND THE NATION. THE MUSEUM FEATURES EXHIBITIONS AND A VARIETY OF CULTURAL-EDUCATIONAL PROGRAMMING AND EVENTS. EACH THE ITALIAN HALL, HOME OF THE IAMLA, AS IT APPEARED IN 1917. YEAR, THE IAMLA WELCOMES 2 MILLION VISITORS, INCLUDING 300,000 STUDENTS, FROM ALL OVER THE WORLD.

THE ITALIAN AMERICAN MUSEUM OF LOS ANGELES (IAMLA) IS LOCATED IN THE ITALIAN HALL, A BUILDING CONSTRUCTED IN 1908 IN WHAT WAS THE HEART OF LOS ANGELES’S ITALIAN ENCLAVE. THE ITALIAN HALL SERVED AS THE COMMUNITY’S FOCAL POINT UNTIL THE 1950s, HOSTING SOCIAL AND CULTURAL EVENTS. STEPS AWAY FROM THE LOS ANGELES CIVIC CENTER AND L.A. LIVE, THE ITALIAN HALL IS AMONG THE OLDEST REMAINING STRUCTURES FROM THE CITY’S HISTORIC LITTLE ITALY, AND IS LISTED ON THE NATIONAL REGISTER OF HISTORIC PLACES.

THE MISSION OF THE IAMLA IS TO FOSTER UNDERSTANDING OF SOUTHERN The Italian Hall today– home of the IAMLA CALIFORNIA’S DIVERSE HERITAGE THROUGH RESEARCH, HISTORIC PRESERVATION, EXHIBITIONS, AND EDUCATIONAL PROGRAMS THAT EXAMINE THE HISTORY AND CONTINUING CONTRIBUTIONS OF ITALIAN AMERICANS IN MULTI-ETHNIC LOS ANGELES AND THE .

THE IAMLA IS A CHARITABLE ORGANIZATION QUALIFIED UNDER SECTION 501 (C)3 OF THE IRS CODE AND YOUR CONTRIBUTION IS TAX-DEDUCTIBLE.

(213) 485-8432 | WWW.IAMLA.ORG | [email protected]

the permanent exhibition wing of the IAMLA