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Masters Theses 1911 - February 2014

1975 Vicarious eyelid conditioning in a discrimination paradigm. Guillermo. Bernal University of Massachusetts Amherst

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VICARIOUS EYELID CONDITIONING

IN A DISCRIMINATION LEARNING PARADIGM

A Thesis Presented

Bv

GUILLERMO BERNAL

Submitted to the Graduate School of the University of Massachusetts in partial fillment of the requirements for the degre MASTER OF SCIENCE

February 197 5

Department of Psychology VICARIOUS EYELID CONDITIONING

IN A DISCRIMINATION LEARNING PARADIGM

A Thesis

By

GUILLERMO EERNAL

Approved as to scyle and content by

Seymourv M. merger, Chairperson of Committee

^ i

i! i fr //I r LL ' iflyw A l \ / CT I //>/ a// Morton G. Harm at z, Member q£ Corcmir.cee

J. Bonnie R. Strickland, Member or Committee

a. Jerome Myers, ipartment Chairman Department of Psychology February 975 iii

ACKNOWLEDGEMENTS

I am very grateful to Dr. Seymour Berger for his support, encouragement, patience and insightful suggestions along every

stage of this research endeavour. My thanks are due also to

Dr. Morton Harmatz and Dr. Bonnie Strickland for their work

as committee members and for their helpful suggestions and

comments.

The model in the videotape was Suzanne Hadley. I am very thankful for her ability to have withstood so many air-

puffs, for her help and encouragement, and for her tape-re-

corded voice which effectively relaxed my subjects. Randy

Chow's assistance in designing programs to digitize and sum-

marize the data was invaluable. Also, I wish to express my

warm appreciation of Sara Ives for her friendship, stability

during times of chaos, and expert preparation of the manu-

script.

Of special importance throughout this whole affair has constant source of been Linda Leyden-Bernal . She has been a

support, encouragement and help. I am deeply grateful for

her understanding and love —my love to Linda. Science Finally, I am greatly indebted to the National Berger pro- Foundation. The NSF Grant (GS2746A) to Seymour M. investigation, and viced financial support for a preliminary were essen- furnished the needed supplies and equipment which

tial for this research. iv

TABLE OF CONTENTS

Introduction...... ' • 1 Literature Review 2 The Model's Effects During Observation 5 Method 19 Subjects ^g Design 19 Apparatus

Procedure ^ 21 Scoring Procedure » 23

Results 21

Vicarious Instigating During Acquisition...., 31

Vicarious Conditioned Discrimination: Acquisiton 48

Vicarious Conditioned Discrimination: Extinction ..... 55

Interclass Correl at ions 61

Post-Experimental Questionnaire 71

Discussion c , .75

Clinical Implications . . .83

Conclusions. 85

Summary. 37

References 90

Appendix. . * ...... 9o LIST OF TABLES

Table 1. Summary for the Analysis of Variance of EMG Eve- lid Reactions during Acquisition for Groups (1 and^2) Sex, Stimulus, and Measures (baseline and vicarious '

instigation periods) .

Table 2. Mean EMG Eyelid Reactions (in arbitrary units) for the Baseline ana Vicarious Instigation Periods' as a Function of Stimuli # 3

Table 3. Mean EMG Eyelid Peactions (in arbitrary units) for the Baseline and vicarious Instigation Periods as a Function of Stimuli and Sex. • 3

Table 4. Summary for the Analysis of Variance of EMG Arm Reactions during Acquisition for Groups (1 and 2), Sex, Stimulus, and Measures (baseline and vicarious

instigation periods) ... • 3

Table 5. Summary of the Analysis of Variance of Group 1 Subjects for the Acquisition Trials obtained from the Arm Location (baseline and vicarious response

periods ) 3

Table 6. Summary of the Analysis of Variance of Group 2 Subjects for the Acquisition Trials obtained from the Arm Location (baseline and vicarious response

periods) . . 6 3

Table 7. Mean EMG Arm Reactions (in arbitrary units) for Baseline and Vicarious Instigation Periods as

a Function of Groups (1 or 2 ) , Sex, and Stimulus 4

Table 8. Summary for the Analysis of Variance on EMG Eyelid Reactions during Acquisition for Groups (1 and 3), Sex, Stimulus, and Measures (baseline and vicarious instigation periods) 4

Table 9. Mean EMG Eyelid Reactions (in arbitrary units) for Baseline and Vicarious Instigation Periods as a Function of Stimulus for Group 1 and 3 4

Table 10. Mean EMG Eyelid Reactions (in arbitrary units) for Baseline and Vicarious Instigation Periods for Observers in Groups 1 and 3 as a Function of Stimu- lus and Sex 4

Table 11. Summary for the Analysis of Variance of EMG vi

Eyelid Reactions during Acquisition for Groups (1 and 2), Sex, Stimulus, and Measures (baseline anticipatory and pe iods) 49 Table 12. Mean EMG Eyelid Responses (in arbitrary unit-) during Acquisition for Baseline and Anticipatory Periods as a Function of Stimulus 50

Table 13. Summary for the Analysis of Variance of EMG Arm Reactions during Acquisition for Groups (1 and 2), Sex, Stimulus, and Measures (baseline and anti- cipatory periods) , i52

Table 14. Summary for the Analysis of Variance of EMG Eyelid Reactions during Acquisition for Groups (1 and 3), Sex, Stimulus, and Measures (baseline and anticipatory periods) , ,5-3

Table 15. Mean EMG Eyelid Responses (in arbitrary units) during Acquisition for Baseline and Anticipatory Periods as a Function of Stimuli for Groups 1 and 3

Together , 54

Table 16. Summary for the Analysis of Variance for EMG Eyelid Reactions during Extinction for Groups (1 and 2), Sex, Stimulus, and Measure (baseline and vicarious instigation periods) .....56

Table 17. Mean EMG Eyelid Responses (in arbitrary units) during Extinction for Baseline and Vicarious Insti- gation Periods as a Function of Stimuli for Groups 1 and 2 57

Table 13. Summary for the Analysis of Variance for EMG

Arm Reactions during Extinction for Groups ( 1 and

2) , Sex, Stimulus, and Measures (baseline and vi-

carious instigation periods ) - 59

Table 19. Summary for the Analysis of Variance for EMG Eyelid Reactions during Extinction for Groups ( 1 and

3) , Sex, Stimulus, and Measures (baseline and vicari- ous instigation periods) * 60

Table 20. Mean EMG Eyelid Responses (in arbitrary units) during Extinction for Easeline and Vicarious Insti- gation Periods as a Function of Stimulus for Groups 1 and 3 Together 62

Table 21. Mean EMG Eyelid Responses (in arbitrary units) during Extinction for Baseline and Vicarious Insti- gation Periods as a Function of Stimulus and Group.... 63 1

VI•

Die 22. Interclass Correlations for EMG Eyelid Arm Responses Obtained from the Baseline and ous Instigation Periods during Acquisition f Groups 1 and 2 56 Table 23.

Feriod during Acquisition for Groups 1 and 3 Table 24. Interclass Correlations for EMG Eyelid and Arm Responses Obtained from the Baseline and Anti- cipatory Periods during Acauisition for Groups 1 and 2 • . 68

Table 25. Interclass Correlations for EMG Eyelid Re- sponses from the Baseline and Anticipatory Periods during Acquisition for Groups i and 3 69

Table 26. Interclass Correlations for EMG Eyelid and Arm Responses Obtained from the Baseline and Vi- carious Instigation Periods during Extinction for Groups 1 and 2 70

Table 27. Interclass Correlation for EMG Eyelid Re- sponses Obtained from the Baseline and "vicarious Instigation Periods during Extinction for Groups 1

and 3 » 72 INTRODUCTION

As our technology develops more complex and effective audiovisual means of communications, we appear to rely more on vicarious means of gratification. More often than not, rather than directly participating in activities, we tend to sit back and often prefer to observe others play, work,

fight , eat, drink, and even love. What effects does this type of technology have on us? What happens tc our bodies when we expose ourselves to multiple observation of models engaging in multiple behaviors? McLuhan and Fiore (1967) suggest that television is not so much an action, as a reac- tion medium. They point cut that media "by altering the en- vironment, evoke in us unique ratios of sense perceptions.

The extremes of any one sense alters the way we think and act

—the way we perceive the world. When these ratios change,

MEN (AND WOMEN) CHANGE" (1967, p. 41, parentheses author's).

That behavior changes after observers have been exposea to a modeled stimuli has been a well-documented phenomenon

(Bandura, 1969; Berger, 1963; Simmell, Hoppe, & Milton,

196S). New patterns of behavior may be acquired (Bandura,

Ross & Ross, 1963) or a particular set of responses may be strengthened or weakened (Bandura, 196 5) by watching others eliciting, perform. Also, observing models engage in anxiety may threatening or prohibited acts, without adverse effects, beha- increase the probability of observers performing those viors that were previously -anxiety-laden (Mischel & Grusec,

1966). Other evidence concerning the effects of modeling in naturalistic settings indicate that simply watching ethers laugh, cry, grcan, applaud, or stare skyward, results in si- milar imitative responses from observers.

Clearly, the observation of a model often changes the observer's subsequent act. However, a neglected area of in- quiry, which is a major concern in this investigation, is the way in which behavior change occurs or how change in behavior is initiated during the exposure to a model.

Answers to these questions have important theoretical considerations for social psychology and social learning.

Furthermore, an adequate understanding of these questions may facilitate the development of more effective clinical proce- dures that attempt to modify behavior. As the use of model- ing principles in psychotherapy increases, an understanding of motor as well as the cognitive and emotional rehearsal processes operating during the observation of particular be- haviors may yield more effective means of clinical interven-

tion.

Liter atur e Review

Observational learning, modeling, and vicarious processes

have been extensively studied (e.g., Bandura, 1969; Berger, Walters, 1968). 1962; Flanders, 1963; Miller & Dollard, 1941; complex Vicarious processes refer to a variety of simple and learning phenomena and represent an essential component of

the acquisition, maintenance, and modification of behavior.

In fact, Bandura and his associates (Bandura & Rosenthal,

1966; Eandura & Walters, 1963) and a number of other investi-

gators (Berger, 1966; Berger & Johansson, 1968; Craig & Wein-

stein, 1965) have indicated that classical and instrumental

learning may occur vicariously. This vicarious acquisition

generally occurs when an observer is exposed to a model's be-

havior and often to the resulting reinforcing contingencies

of the situation.

A number of different terms have been employed to label

various learning processes. These include: imitation, model

ing, copying, observer learning, social learning, identifica-

tion (Bandura, 1969; Berger, 1968; Miller & Dollard, 1941),

and role enactment or rehearsal (Simonson, 1973). Also, so-

cial influence processes, such as social facilitation, conta-

gion, and conformity are often subsumed under the label of Milton, observer learning (Berkowitz, 19 70; Simmel , Hoppe &

1968). There seems to be little or no common agreement with

respect to a criteria to differentiate the various labels.

Nevertheless, , in broad terms, can be

defined as involving the study of the observation of another'

behavior (the model) and the subsequent behavior change that greatly may occur on the part of the observer which depends generally be- on what was observed. This change in behavior situation si- comes apparent when the observer is placed in a milar to that of the model. In this view of observational learning, learning and performance changes are not differen- tiated. Vicarious learning may be considered as the obser- ver's substitution of the model's response with a similar re- sponse as a consequence of exposure to the model's behavior.

The context in which observational learning occurs in- volves two modes of inquiry. One approach examines the ex- tent to which the observer's behavior changes after some de- lay as a function of being exposed to the model. A plethora of research has dealt with this question (Flanders, 1968). A

second approach examines the effects of exposing an observer to a model during the observational learning phase on the ob-

server 1 s behavior (e.g., Sandura & Rosenthal, 1965; Berger,

1962: Berger, 1966; Berger, Irwin & Frommer, 1970). Most; in- vestigators have examined the observer's change in behavior

after exposure to a model. However, an investigative phase that has been neglected involves the extent to which behavior changes during the observer's exposure to a model.

According to Gilmore's (1968) classification, the type of imitative behavior that appears to be more amenable to in- vestigation during the subject's observation of the model is

the "attention-facilitated" type of imitation. Gilmore point

out that directing sensory-motor attention to a particular obser- behavior of a model increases the probability that an

ver will respond as the model responded.

The systematic study of attention-facilitated type of imitation appears to be restricted since the investigation of physiological and emotional behaviors generally involves ex- pensive and specialized equipment. Secondly the experimental paradigm of studying the subject's behavior during the expo- sure to a model often results in subjects' inhibition of their overt and covert: (Berger, 1966) reactions. Thus, it is no wonder that so few investigators have chosen to address this issue.

Nevertheless, the effects of a model's behavior on an ob- server during observation clearly warrant investigation. On the one hand, more information is needed concerning the covert or psychoph' ,:i^logical and overt behavioral effects of expos- ing whole segments of our population to multiple television models. On the other, as Berger (1966) has indicated, the analysis of covert behaviors during the exposure period may provide information about the psychophysiological media- tional processes operating in vicarious learning.

; ' The Model i Effect; During : : nervation

Affective responses . Initial investigations of the ef- fects of a model's behavior on an observer during observation were generally concerned with emotional responses. In an early study Berger (1962) defined vicarious instigation as a type of response that occurs when an observer responds emo- tionally to an apparent emotional response of a model. In a pro- series of studies and employing an aversive conditioning of cedure, Berger (19 62) demonstrated vicarious conditioning emotional covert -response- (as measured by GSR's) to a previ- ously neutral stimuli (i.e., a buzzer). The subjects who watched a model experience direct aversive conditioning pro- duced conditioned emotional responses to their viewing a mod- el experience an aversive stimulus. As Berger has shown, these emotional responses were not specific to the tone or to apparent shock to the model or to the model's movement. It was apparent that the observer's perception of the shock ex- perienced by the model was the effective instigating stimulus for the observer's responses.

In another study, Bandura and Rosenthal (1966) manipu- lated psychological and physiological arousal occurring in a vicarious conditioning situation similar to Berger 's (1962).

Prior to the presentation of the model undergoing aversive conditioning, the observers were subjected to different de- grees of emotional arousal. The results indicated an invert- ed-U relationship between arousal and vicarious conditioning —with maximum conditioning occurring at moderate levels of arousal. In this way, it was possible to assess the extent to which different levels of affective arousal influenced ob- servers during vicarious learning.

Both Berger (1962) and Bandura and Rosenthal (1966) ob- served that high degrees of arousal may produce disruptive effects. It was apparent that subjects were engaging in

"self-generated competing responses" so as to minimize the aversiveness of the vicarious learning experience. The over- all results are suggestive of a relationship between arousal level and vicarious conditioning. However, the mechanisms by which arousal produced facilitative or inhibiting effects re- mains unclear.

Further extensions of socially mediated affective condi- tioning are presented by Craig and his associates (Craig,

1968; Craig & Lowery, 1969; Craig & Weinstein, 1965). Craig and Weinstein were able to investigate affective arousal

(GSR's) when observers watched a model fail repeatedly at a motor task. The observer's vicarious emotional arousal was conditioned on prior neutral environmental cues.

In a subsequent investigation, Craig (1968) examined the effects of vicarious, imagined and direct aversive experience on various measures of arousal (i.e., heart rate (HR), res- piration rate (RR) and GSR's). Subjects either imagined, ob- served a model, or held their hands in a bucket of water with o o ice at 2 C or at room temperature at 22 C. The data suggest that direct experience was most arousing. However, it was not at all clear now vicarious and imagined experienced differed on the magnitude of changes in arousal. Changes in HR accel- eration occurred for the direct and imagined experience, whereas HR deceleration occurred for the vicarious experi- ence.

In the above study, it was not possible to determine the extent to which levels of affective arousal were a function of vicarious or pseudovicarious learning, since all subjects were asked to participate in the cold water test. As Berger (1962) indicated, a pseudovicarious control consists of as- suring the subjects the- bhey will not be required to parti- cipate in order to minimize posstfcl's effects of anticipated direct consequences to the observer,

Craig and Lower y (1969) studied the problems of pseudo- vicarious learning in an investigation that employed a simi- lar design to that of Berger (1962) but recorded HR in addi- tion to the GSR responses. The results indicated that both

GSR and HR can be conditioned. In addition it became appar- ent that HR differentiation was contingent on the extent to which observers had prior or no experience with the aversive stimuli. Craig and Lowery questioned the importance of Ber- ger ' s pseudovicarious learning distinction when considering additional measures of affective arousal.

The results of a subsequent investigation (Averill, 01- birch & Lazarus, 1972) appear to support in general the find' ings of Craig and his associates (Craig, 196S; Craig & Low- ery, 1969; Craig & Neidermayer, 1973). However, Averill et al support the pseudovicarious learning distinction (Berger,

1962), and indicate that vicarious responses differed from direct (or pseudovicarious) threats in that direct threats produced HR acceleration while vicarious threat produced HR deceleration.

Further evidence for the notion that direct experience with the aversive stimuli affects vicarious learning is pro- vided by Ogston and Davidson (1972). These investigators ad- ministered differential levels of shock to observers prior to the presentation oi the model. The results indicate that prior exposure to high shock produced better vicarious learn- ing than prior vicarii experience with low or no shock.

The research discussed thus far indicates that the phe- nomenon of vicarious conditioning has been clearly, demonstra- ted. In general, these investigations have been concerned with the measurement of arousal and vicarious conditioning based on affective autonomic indices. It is apparent- thcjt the model's behavior may affect the observer's elicitation and conditioning of a variety of physiological covert- re-

sponses (i.e., GSR, KR, and RR) during the observation peri- od. However, as Berger and Hadley (in press) have indicated, an important aspect of vicarious learning is the acquisition of various forms of "observer motor responses". As is evi- dent, the studies discussed above do not deal with a motor response system. Therefore, we now turn to various investi- gations that have examined the observer's acquisition of mo- toric responses during vicarious learning.

Motor responses . Miller and Dollard (1941) conducted

the classic work on the imitation of motor responses. How- ever, the acquisition of motor responses during the observa-

tion of a model has been largely neglected. In fact, Bandura

(1965) has labeled vicarious processes as "the case of no-

trial learning", since observers generally do not participate 10 in overt behavior. This type -of speculation has pre-empted the investigation of overt and covert motor responses during vicarious learning. Concerning "the case of no-trial learn- ing", Bandura's reasoning appears to be based on an arbitrary definition of what constitutes a trial. It is clear that, in general, situations where subjects feel uninhibited and re- spond overtly may be difficult to arrange. However, given the initial premise that subjects may not respond overtly, it does not follow that vicarious processes constitute the case of no-trial learning, but rather the case of no overt rehear- sal. No-trial learning implies no overt or covert rehearsal on the part of the observer. Also, Bandura's (19G9, 1971) more recent concern with coding processes indicates that no- trial learning is a misnomer, since the observer may engage in multiple trials of cognitive rehearsal.

Several investigations have addressed the issues of the observer's overt and covert motor behavior during vicarious learning (Eerger, 1966; Berger, Irwin & Frommer, 1970; Berger

& Hadley, in press). In a study that analyzed the observer's responses during modeling (Eerger, 1966), subjects were pre- sented with a model learning hand signals from the manual al- phabet of the deaf. The evidence from a series of experi- ments Indicated that observers practiced overtly the model's behavior during the exposure period. This imitation was po- sitively correlated with vicarious learning, thus suggesting behavior a propensity for observers to rehearse the model's 11 during the observation period.

A subsequent study (Berger, Irwin & Frommer, 1970) found additional evidence that observers rehearse the model's beha- vior during the exposure oeriod. In bhis study, electromyo- grams (EMGs) constituted the dependent measures. The EMGs were recorded while observer learned hand signals and word number pairs. Greater EMG activity in the arm was found tor observers while learning hand signals rather than words.

This limited initial evidence seems to suggest an important operative function of overt and covert responses during the observation of a model in vicarious learning.

However, the above studies have a number of apparent li- mitations: (1) the sane stimuli and responses were employed in both studies (i.e., hand signal pictures and overt-covert hand movements respectively); (2) the stimuli were novel,

thus circumscribing the generality of the findings to highly

novel behaviors; and (3) in the Berger et al. (1970) study, influ- the instructions to learn the hand signals may have

enced the occurrence of EMG responses. limitations, Ber- In a recent attempt to overcome these extent to which lo- ger and Hadley (in press) examined the instigated and condi- calized motor responses (EMGs) could be period. Observers tioned in an observer during the exposure specific behaviors (i.e., were exposed to models performing Thus, the analysis of these arm wrestling and stuttering). generality of find different responses would provide greater .

ings. The results of this study suggested that localized mo- tor responses may be elicited in an observer during the ex- posure period to a model. Further, there was limited evi- dence that some of these responses may be conditioned to pri- or neutral environmental cues. Subjects showed greater EMG activity in the arm during the observation of a model arm wrestle than during the observation of a model stutter.

Greater lip EMG activity was found during the observation of a model stutter than during the observation of a model arm wrestle. However, evidence for conditioning was found only in the arm activity of males watching wrestling.

The overall findings of these three studies appear to modify the notion that vicarious learning is a no-trial learning situation. It is clear that given the appropriate experimental situation, observers tend to respond overtly

(Berger, 1965). Moreover, covert motor responses are eli- cited during vicarious learning and can be conditioned (Ber- ger et al» , 19 70; Berger & Hadley, in press). It is appar- ent that covert motor rehearsal as measured by EMGs may con- stitute an important mediational mechanism in the acquisition and maintenance of behavior which has not been previously analyzed

Nevertheless, the Eerger and Hadley (in press) investi- gation has not adequately answered several questions. First, the conditioning' evidence does not have substantial support.

Evidence for conditioning was found only in the arm activity .

13 of males during the -observation of the wrestling. This ef- fect was not evident for female arm .activity. Also, there v/as no evidence for the conditioning of lip EMQ activity.

Thus, the effects of sex and type of response in relation to conditioning are not clear in the Berger and Hadley study.

The proposed study attempted to provide further evidence of psychophysiological motor reactivity and the conditionabi- lity of motor responses in subjects during the observation of a model. This study attempted to demonstrate EMG vicarious eye lid conditioning with the appropriate pseudoccnditioning controls. The effects of sex on vicarious learning were also examined

In the present study all subjects underwent vicarious acquisition and extinction trials. During the acquisition trials for the experimental groups, the tones (CS) were pair- ed with the eye blink of the model and the air puff sounds

(UCS). During the extinction trials, the CS tones were pre- sented alone.

This study employed a discrimination learning paradigm.

Subjects were assigned to one of three experimental groups.

In the acquisition phase, tone 1 (CS+) was paired with the

for Group 1. The CS UCS and tone 2 ( CS- ) remained unpaired comparing tones were counterbalanced for Group 2. Thus, by the extent to Groups 1 and 2 it was possible to determine conditioning occurred independ- V/hich vicarious reaction and the tones (pseudo- ent of the response eliciting qualities of 14 conditioning control). The remaining subjects, Group 3,

served as a control group to identify the response eliciting qualities of the air puff sound. since it was possible that

subjects in Groups 1 and 2 may have responded to the sound of the air puff rather than to the eye movement, Group 3 was

shown a videotape similar to the above Groups except that the

sound of the air puff followed the tones without the model's eye blink.

Various measures of EMG's were obtained in order to de-

termine the extent of vicarious reaction and conditioning.

The observers' EMG reactions were measured during the model's

blink immediately after the CS+ in the acquisition phase.

The maximum amplitude of EMG reactions for the two-second

period following the CS+ offset constituted the vicarious in -

stigation period . The same measures were obtained for CS-,

as a control. Vicarious conditioning was measured during

both the acquisition and extinction phases. It was -

able to assume that if observers react to the sight of the

model's movement then, as in the direct eye lid conditioning

literature (e.g. Gormezano, 1965; Gram:, Levy, Thompson,

Hickok, & Bunde, 1967; Kimble, 1967; Moore & Gormezano,

1963), anticipatory responses may develop. Therefore, a mea-

sure of vicarious conditioning was obtained from the maximum

amplitude of EMG's occurring two seconds prior to the off-set acquisi- of the CS. This" measure of conditioning during the The tion phase was referred to as the anticipatory oeriod. 15 second measure of conditioning was the vicarious instigation

£eriod during the extinction phase; since the CS was present- ed alone during extinction, reactions occurring during the vicarious response period in extinction would be evidence of conditioning. A baseline response was obtained and was de- fined as the maximum amplitude of EMG's occurring two seconds prior to the onset of the CS+ and CS- and constituted a mea- sure of the general level of response occurring prior to the onset of the stimulus. Thus, by comparing the baseline with the anticipatory and vicarious responses phasic or transitory changes were identified by contrasting the baseline responses with the response level occurring during the anticipatory and vicarious responses periods.

The baseline, anticipatory, and vicarious responses dur- ing the acquisition and extinction phases were obtained from the right eye and right arm of the subjects. Responses from different locations in the body were obtained in order to de- termine whether the EMG reactions were due to a general in- crease in motor activity as a consequence of generalized arou- sal or whether these responses were more specific or local- ized. The right arm served as a control for such generalized tension.

In addition, sex differences and vicarious learning were investigated in this study, since the effects of sex and con- ditioning were not at all clear in prior work (e.g., Berger evidence for & Hadley, in press). Berger and Hadiey found 16 conditioning only in the arm activity of males. There were no sex differences in the lip responses for the stuttering task. In this study, sex differences were anticipated. Fe- males were expected to react more to a model being adminis- tered a puff of air directly in the eye than were males be- cause of an expected greater tendency for females to empa- thize or rate aversive experience more painful (Craig, 1967,

1968). Given a higher level of vicarious activity, it was expected that such activity would be anticipated resulting in a higher degree of conditioning occurring for females than for males.

In the present investigation the following hypotheses were tested:

Hypo the sis 1: Vicarious reaction during acquisition . Obser- ver EMG responses during the vicarious instigation period re- lative to baseline were expected to be greater for the CS + trials than for the CS- trials during the acquisition phase.

Further, it was expected that these vicarious responses to the model's blink during acquisition v/ould be greater for the experimental Groups 1 and 2 than for Group 3 which did not view a model blink. during acqui - Hypothe ~i: I'. Vicarious conditioning measured re- sition . The EMG responses during the anticipatory period lative to baseline for CS+ trials were expected to be greater than the CS- trials during the acquisition phase. Also, this expect- CS discrimination for the anticipatory responses were s

17

to ed be greater for Groups 1 and 2 than for Group 3.

Hypothesis 3: Vicarious conditioning measured during extinc- tion. It was predicted that during the vicarious instigation period in extinction relative to baseline, the EMG responses for the CS+ trials would be greater than for the CS- trials.

Again, this discriminative responding was expected to be greater for Groups 1 and 2 than for Group 3.

Hypothesis 4: Localized motor responding . It was hypothe- sized that these EMG vicarious reactions and conditioned dis- crimination would be more apparent in the right eye than in the right arm.

Hypothesi s _5: Sex differences and vicarious reaction . It was expected that vicarious instigation during acquisition would be greater for females than for males , since f emale were expected to empathize with the model more readily than males.

Hypothesi: 6: Sex differences and vicarious conditioning .

Females were expected to vicariously condition at a greater

level than males. The EMG for the anticipatory period re-

sponses during acquisition relative to baseline for CS + trials were expected to be greater than for the CS- trials (Hypothe-

sis 2) and that this discrimination effect would be stronger

for females than for males. Females were expected to demon-

strate greater discriminative responding than males for the

other measure of conditioning (i.e., responding during the 18 vicarious instigation period relative to baseline during ex- tinction) because of their greater responsiveness to the mo- del's blink during acquisition (Hypothesis 5). 19

METHOD

Sub jects

In this study, 72 observers were requested to partici-

pate from undergraduate psychology courses at the University of Massachusetts. An equal number of males and females par-

ticipated. All observers were volunteers and received extra

credit toward their final course grade for participation in

the experiment.

Design

The present study employed a mixed factorial design in-

volving Groups (Groups 1 and 2, or Groups 1 and 3) and Sex

(males and females) as between-groups factors. The wi thin-

subjects factors were Stimulus (CS+ and CS-) and Measure

(baseline and vicarious instigation periods; or baseline and

anticipatory periods). The dependent variable was the maxi-

mum amplitude of electromyogram (EMG) response. Separate

analyses were performed on the data for the acquisition and

extinction phase, and for each location (i.e., eyelid and

arm) .

Apparatus employ- A closed-circuit half-inch video tape system was were seated ed to present the modeling stimuli. The observers chair, approximately in a supine position in a comfortable responses nine feet from the T.V. monitor. The observers' were recorded in an adjacent room with a Beckman Model R-411

Dynograph recorder, utilizing Beckman 9352A EMG integrating couplers on two different channels. Miniature Beckman bipo- tential electrodes were filled with Grass electrode cream # • (type EC-2). The electrodes were attached to the appropriate recording sites with surgical adhesive tape. It was possible for the experimenter to visually monitor the videotaped pre- sentation in the adjoining recording room on a nine inch T.V. monitor which was connected to the closed-circuit system.

Furthermore, the event marker on the Beckman recorder was controlled by a relay which was operated by the audio channel of the Vetter recorder using a 1% volt battery in the cir- cuit. Thus, audio signals from the videotape were recorded precisely indicating when specific events occurred in the videotape. The observers' physiological reactions and the audio signals were recorded on a Vetter FM tape recording system, model A 700 series. Scotch 203 audio tape was em- ployed. Thus, a record for each observer was obtained through the polygraph output and recorded on tape for compu- ter digitizing and analysis. EMG responses from ail obser- vers were recorded at the maximum sensitivity level of the equipment (i.e., five microvolts per centimeter). The EMG couplers were operated at an integrative mode. The Vetter

FM tape unit tape recorded the observer's reactions and au- was ad- dio' signals at a speed of 3-3/4, and the Vetter input ± range. justed to record incoming signals within a one volt .

21

The experimental rooms for this research were constructed for psychophysiological recordings in order to minimize environ- mental interference

Procedure

Only right-handed observers were invited to participate in this investigation. When the observers signed up for the experiment, they were told only that the experiment involved watching and obtaining their responses to a videotape.

Observers were run individually. Upon arrival for the experiment, they were greeted by a casually dressed male ex- perimenter who attempted to create an atmosphere of friend- ship. The observers were informed that the experiment in- volved some recording of psychophysiological measures and

that the electrodes would result in no harm whatsoever . In compliance with the Psychology Human Subjects Committee, ob- servers were asked to sign a statement of prior informed con- sent. The statement read as follows:

SUBJECT'S STATEMENT OF PRIOR INFORMED CONSENT

I have agreed to participate in a psy- chological experiment where psychophysiological measures will be obtained from me. I have been in- formed that no harm will come to me in any form and that I may withdraw from the experiment at any time.

I have read the above and it is true and correct to the best of my knowledge.

Subject 1 s signature^ i

At this point the observers were escorted from the re- cording room into the observer's room and seated in the chair in a reclined and comfortable position. The experimenter placed the electrodes on the observer, explaining in cart the nature of the experiment and the recording of alpha waves or •

EEG's. This procedure was conducted in a routine and friend- ly manner to minimize the observer's anxiety concerning the experiment and the recording of psychophysiological measures.

In order to simulate EEG recording, two pairs of elec- trodes were attached to the head region, one pair near each eye. Each pair was placed midway above the eyebrow or on the

upper mid-region of the jbjcul aris ?cul , and at the lateral temple region on the corner of each eye or laterally midway

on the rbicularis pculi . The cbicularis oculi is a mimetic muscle fiber that surrounds the orifices of the eye and whose loop sweep in concentric-like circles widely around the orbi- tal margin and in the eyelid. This muscle fiber primarily controls the movement of the eyelid. The area for these placements were previously testing during the pilot investi- gation and were found to be reliable for both covert and overt eyelid activation. A third electrode was placed on the right forearm. This placement was identical to that employed by

Berger and Hadley (in press), with the electrodes spaced two inches apart, beginning one third of the distance along an imaginary line drawn between the lateral eoicondyle of the stylaid pro- humerous or elbow and the other electrode on the ^

23 cess of the ulna or wrist. The observers were told that the placement on the arm was deigned to measure differential al- pha wave responses in a control region of the body. A ground electrode was placed on the back of the observer's right hand. The observers were informed, as in the arm placement, that the purpose of the ground electrode was intended to mea- sure differential alpha wave responses in another control area of the body.

After the attachment of the electrodes, the experimenter explained to the observer that he was to leave the room in order to adjust the equipment. After the proper adjustment of the equipment, the experimenter returned to the observer's room and read the following instructions:

A previous study in our laboratory investi- gated how brain waves or electroencephalograms (EEG's) change as a function of stimulation. We are interested in studying how the characteristics of brain waves or EEG's which we will record are a function of the subject actually being present in the origina] experimental situation. In this vide- otape, the subject hears a tone (neutral stimula- tion) and at other times hears a tone and receives a puff of air directed to the eye (aversive stimu- lation). The subject in the videotape has the air puff equipment set up at all times. In the video- tape that you will watch the subject receives a neutral and aversive stimulation. The purpose of having you watch this videotape is so that we can compare' changes in your brain waves with someone who" actually participated in the original situation. In essence you are a control subject. At the end of the experiment we will show you your EEG record have. and explain any further questions that you may Three sets of electrodes have been placed on you. Two are in the head region and one is on the arm. The olacement on the arm will serve as a control. will re- The electrodes on your temple and forehead cord your levels of alpha waves. 24

Subsequent to reading the standard set of instructions,

it was explained to the observer that the fl ore scent lights needed to be turned off during all of the session, since these

lights interfered with the physiological recordings. The dar- kening of the room also limited the observer's attention to

the T.V. monitor. It was explained further, that after turn-

ing the lights off, the experimenter was to leave the room

and close the double doors between these rooms. However, ob-

servers were told that a two-way intercommunication system

enabled them to talk to the experimenter, at any time during

the session, if the need were to arise. In addition, the ex-

perimenter indicated to the observer that the videotape was

preceded by relaxation instructions, which in turn was follow-

ed by a short rest period and then the videotape. The record-

ing session began after the observer had received full in-

structions and the experimenter had darkened the room, closed

the doors between rooms, and turned on the videotape.

Upon turning the videotape deck on, the T.V. monitor

screen remained blank and the experimenter's voice explained

to the observer that he or she should achieve a comfortable

and relaxed state. A female voice then proceeded to read the relaxation instructions. These instructions were similar to

those recommended by Lazarus (1971) and Wolpe (1973). Simi- Kadley, lar instructions employed in a prior study (Berger & be ef- in press), and in a pilot investigation, were found to voice fective in relaxing observers. The recorded female .

25 read the following instructions in a soft-, soothing, and r laxed tone:

Before we begin the experiment, I would like ycu to adjust your body into as comfortable and re- laxed a position as you can. Get your body into a position in the chair that you can maintain in a relaxed state throughout the experiment. Once ycu have achieved a good comfortable position. I would like you to start thinking about, I would' like you to start concentrating on totally and thoroughly relaxing every part of your body. Start with the lower part of your body. Think about your Legs.

Let them go limp and relaxed . . . Think about the

upper part of your body .... Your stomach . . .

Your chest . . . Your shoulders . . . Your arms.

Think about your neck . . . your head. Let every

part of your body rest and relax . . . sink into

the chair. Take a deep breath . . . and relax your entire body .... Now just sit there and relax for a moment.

The relaxation instructions were followed by a rest period which lasted one minute. Then, the observers were shown one of three films preceded by an adaptation period to the two tones

The observers viewed a close-up presentation that only showed the right upper part of the model's face. The right eye, the nose, and part of the forehead of a female model was visible. The observer was able to see the air puff apparatus which was ar.tached to the right side of the model's head.

The apparatus had a glass tube which, from the observer's perspective, appears to be one centimeter from the cornea of of the model 's eye. Also visible to the observer was a set electrodes attached to the model, midway above the eyebrow the eye. and at the lateral temple region on the corner of .

After the relaxation instruction there was a one-minute period: thirty seconds after viewing a -blank T.V. screen, the upper right side of the model's face appeared on the screen for another 30 seconds. Then, observers were given 10 adaptation trials in order to adapt their responses to 400 and 2000 cycle CS tones. Each of these tone presentations was of a four second duration. The tone presentations occur- red without any UCS pairings nor any contingent responses from the model. The adaptation period was followed by a ran- dom presentation of ten CS+ and ten CS- trials. Following the acquisition stage, extinction was initiated, which in- cluded five CS+ and five CS- trials presented in a random or- der. These CS presentations, as in adaptation, occurred with- out any UCS pairings or any contingent response from the mod- el. The intertriai interval ranged from 10 tc 45 seconds and was randomly varied. The CS+ and CS- tones were presented in four seconds. The UCS consisted of an audible 50 msec air puff immediately followed by a 50 msec, eye blink from the model. This procedure was identical for Groups 1 and 2,- ex- cept for the counterbalancing of the CS tones. The tone pre- sentation for Group 3 was the same as for Group 1. However, of an for Group 3, the UCS following the CS+ tone consisted audible 50 msec, air puff without any contingent reactions or blink from the model. Thus, there was no movement from the model

Following the completion of the videotape, the audio- 27 visual and physiological equipment were turned off. The ex- perimenter returned to the observer's room and turned on the

lights. The experimenter removed the electrodes and washed off the electrode paste from the observer. Then the observer was asked to fill out a short questionnaire concerning the experiment (see Appendix A). Subsequently, the observer was

thoroughly debriefed, shown his polygraph record and given a

full explanation of the true purpose of the experiment, in-

cluding an interpretation of his polygraph record.

The observers were asked not to discuss this experiment with any of their class peers or friends so as to not bias

the remaining subject pool. Lastly, observers were asked to

fill out a subject's statement of verification of feedback

and procedure, in accord with the Department of Psychology

Human Subjects Committee. The form read as follows:

SUBJECT'S STATEMENT OF VERIFICATION OF FEEDBACK AND PROCEDURES

I have participated in a social psycho- > logical experiment where psychophysiological mea- sures were obtained from me. I have received full and complete feedback as to the nature and purpose of this experiment. I am aware that EMG's or mus- cle action potentials were recorded instead of what I was initially informed was being recorded (i.e., EEG's). It was made clear to me that I would with- draw or discontinue participation in the project at any time.

I have read the above and it is true and correct to the best of my knowledge.

signature Subject's :

Date 28

Scoring Procedure

Various EMG measures were obtained in order to determine the occurrence of vicarious reactive and vicarious condition- ed discrimination. Each of these measures were based on the size of the maximum amplitude of EMG responses during speci- fic periods. During acquisition and extinction, a baseline measure was obtained two seconds prior to each onset of the

CS; this was the baseline period. During acquisition, a mea- sure of vicarious instigation was obtained two seconds after each CS offset (i.e., during the sound of the airpuff and the model's blink with CS+ and during the comparable period with

CS-); this was the vicarJLous instigation period. Observer

EMG reactions two seconds prior to the CS offset durina ac- quisition was defined as anticioator\ responses and consti- tuted a measure of conditioning. In extinction, a. measure of vicarious in? tiqat ion was obtained two seconds after each CS

offset * Since the CS was presented alone , ob server reactions during this period relative to baseline which were greater for CS+ than for CS- constituted a second measure of condi- tioning.

The EMG electrical signals recorded fcr each observer on audio tape were played back to an HP 2100 A computer system.

Through the use of a computer program (EMG8), the data was converted from electrical to digital units and stored on a magnetic disc. The EMG8 program allowed for the appropriate calibrations of the electrical values of the EMG signals to 29 matcn the ± one volt input sensitivity of the analog to digi- tal computer. Since there was no standard way of calibrating

EMG signals, the data was scored in arbitrary units. The program calculated the maximum amplitude of deflection for each CS trial two seconds before the onset of the stimulus

(i.e., baseline period), and for the two second period before and after the offset of the stimulus (i.e., anticipatory and vicarious instigation periods respectively). An additional computer program (AVG-8) was employed to average separately for CS + and for CS- the converted EMG maximum amplitude of deflection scores for the arm and for the eyelid locations.

These averages were performed for each of the periods (i.e., baseline, anticipatory, and vicarious instigation) during the acquisition phase and for each of these periods (i.e., base- line and vicarious instigation) during the extinction phase.

After averaging the reactions for each subject, the data was transferred from the disc to a magnetic tape and then on to

IBM cards for statistical analysis.

During the actual running of the experiment a problem occurred with an electrical circuit which recorded the stimu- lus from the event marker (signaling the onset of the CS) on audio tape. This resulted in completely losing the stimulus channel for some of the observers. However, since the stimu- li were audible on another information channel of the tape recorder, some modification of the EMG 8 program permitted a manual signaling to tne computer of the onset of the stimuli for these observers. The procedure made it possible to dig tize and average the data for ail observers through the use of the HP computer. RESULTS

The results were analyzed using an analysis of variance computer program (Dixon, 1973). These data were analyzed by a mixed factorial design involving Groups (Groups 1 and 2 or

Groups 1 and 3) and Sex (males and females) as between-groups factors, with Stimulus (CS+ and CS-) and Measure (baseline and "after" periods) as within-sub ject factors. Separate

ANOVAs for each location (i.e., eyelid and arm) were perform- ed on the data for the measures during acquisition and ex- tinction.

The organization and presentation of the results were simplified by focusing on the ciritical sources of variance that suggested discriminative responding. A discriminative responding effect would be indicated by a Stimulus x Measure interaction which showed a greater increase in responding to

CS+ than to CS-, the increase being measured from baseline for eacn specific period (i.e., anticipatory or vicarious in- vestigation periods).

Vicarious Instigating During ActjI sition

The initial analysis of the results investigated the ex- tent to which subjects responded vicariously and discrimin- ated between stimuli during the acquisition phase. A summary of the analysis of variance for the EMG eyelid reactions com- paring the baseline and vicarious instigating periods during in Table 1. the acquisition phase for Groups 1 and 2 appears 1 i I

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1/44, £4.001) and as Table 2 shows, this interaction was in the predicted direction and indicated vicarious discrimina- tive responding. There was a significant increase in EMG eyelid activity during the vicarious instigation period over the baseline period with CS + (F = 60.09, df = 1/47, p < .001) and no differences were found with CS-.

However, the analysis revealed a Stimulus x Measure x

Sex interaction (F = 12.24, df = 1/44, £ < .005) , indicating that the vicarious discriminative responding effect was de- pendent on Sex. Table 3 shows the mean EMG eyelid reactions for the baseline and vicarious instigation periods as a func tion of Stimuli and Sex. Analysis of these data indicated that males (F = 10.79, df = 1/35, £<.005) and females CP =

45.92, df = 1/35, p_<.005) tended to respond discriminative-

ly, but females generally responded at a higher level than males (F = 6.10, df = 1/44, p_<.025), as shown in Table 3.

The comparisons of Group 1 and 2 determined the extent

to which vicarious discriminative responding occurred inde-

pendent of the response eliciting qualities of the tones.

The analysis showed no main effect or higher-order interac-

tion for Group, indicating that the response did not differ

as a function of the tones, per se .

There was a Stimulus main effect (F = 35.37, df = 1/44,

pC.OOl) and there was a Sex x Stimulus interaction (F = differential 8.81, df = 1/44, £< .01) indicating that the 34

.Table 2

Mean EMG Eyelid Reactions (in arbitrary units)

for the Baseline and Vicarious Instigation Periods

as a Function of Stimuli

Period s Stimuli Baseline Vicarious Instigation

CS^- lS 1. 35 407.58

CS- 201.83 182.44 35

Table 3

Mean EMG Eyelid Reactions (in arbitrary units) for the Baseline and Vicarious Instigation Periods

as a Function of Stimuli and Sex

Periods Sex Stimuli Baseline Vicarious Instigation

CS+ 150.17 287.67 Male

•CS- 171.04 164.00

CS+ 212.54 527.50 Female

CS- 232.63 200.88 response to CS+ and CS- depended on Sex. Again, females re- acted at a higher level than males. A Measure main effect (F = 43 70, df = 1/44, £<.001) indicated that observers re-

acted more during the vicarious instigation than during the baseline period. Also, the Sex x Measure interaction (F =

66.40, df = 1/44, p<.001) indicated that difference in re-

sponding to the periods measured (baseline and vicarious in-

stigation) varied as a function of Sex, with females respond-

ing at a higher level than males.

In order to establish the specificity of the EMG re-

sponses measured, an analysis was performed on the data ob-

tained from the arm. Table 4 shows the summary for the ana-

lysis of variance for the EMG arm reactions during the base-

line and vicarious instigation periods obtained during the

acquisition phase for Groups 1 and 2. No Stimulus x Measure

or Stimulus x Measure x Group interactions were found. How-

ever, there was a Stimulus x Measure x Group x Sex interac-

tion (F = 4.12, df = 1/44, .05). Additional analyses were

performed on these data indicated no Sex effects or signifi-

cant Stimulus x Measure interaction when these data were ana-

lyzed for Group 1 (Table 5) and Group 2 (Table 6) separately.

Furthermore, as Taole 7 indicates, no significant effects

were found between the baseline and vicarious instigation-

periods for either the CS+ or CS- trials. It was clear that

the higher order- interaction found for the arm data was not a

result of vicarious discriminative responding. The interac- 1

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Summary of the Analysis 3f Variance of Group 1 Subjects

for the Acquisition Trials obtained from the Arm Location

(baseline and vicarious response periods)

U J r

UC LWCC-i.1 • {J-LJ J CL

Sex (A) 1 93250.67 93 2 50.5 7 2.07

Error (S/A) 22 989128. 17 44960.37

^ t~ i m 1 1 1 1 1 ^ (B) 1 1204. 17 1204. 17 C x

Stimulus x Sex (BA) 1 88. 17 88. 17

Error (SB/A) 22 288328.17 13105.83

Measure (C) 1 2795.04 2795.04 <1

Measure x Sex (CA) 1 6176.04 6176.04 1.74

Error (SC/A) 22 77741.42 3533.70

Stimulus x Measure (BC) 1 35.04 35.04

Stimulus x Measure x Sex (BCA) 1 4676.04 4676.04 2.99

Error (SBC/A) 22 34432.42 1565. 11 )

39

Table 6

Summary of the Analysis of Variance of Group 2 Subjects for the Acquisition Trials obtained from the Arm Location

(baseline and vicarious response periods)

SV df So MS F

Sex (A) 1 76727. 04 76727. 04 <1

Error iS/A) 22 1767244. 92 80329. 31

Stimulus (B) 1 1395. 38 1395. 38

Stimulus x Sex (EA) 1 315. 38 315. 38

Flrrnr (SB/A) 22 25 8357. A 1

Measure (C) 1 19952. 67 19952. 67 3.78

Measure x Sex (CA) 1 10004. 17 10004. 17 1.90

Error (SC/A) 22 115043. 17 116343. 17

Stimulus x Measure (BC) 1 7920. 67 7920. 67 1.41

Stimulus x Measure x Sex ( BCA 1 10752. 67 10752. 67 1.91

Error (SBC/A) 22 12 3 729. 67 5924. 08 40

Table 7

Mean EMG Arm Reactions (in arbitrary units) for Baseline

and Vicarious Instigation Periods as a Function of Groups

(1 or 2), Sex, and Stimulus

Periods Group Sex Stimulus- df Baseline Vicarious Instigation

CS + 174.42 132.42 3.21 1/11 n.s Male CS- 154.08 142.42 <1 1/11 n.s

Group 1

CS + 84.00 102.00 <1 1/11 n.s Female CS- 87.75 80. 25 <1 1/11 n.s

CS + 95.33 143.08 1.34 1/11 n.s Male CS- 130.67 99.75 2.66 1/11 n.s

Group 2

CS + 156.25 202.50 2.10 1/11 n.s Female CS- 142.00 194.25 4.76 1/11 n.s 41 tion appears to be produced, in part, by a significant Group x Measures (F = 4.29, df = 1/44, d<.05) interaction and a tendency for females to respond at lower levels than males in Group 1 with a reversal of that tendency in Group 2. This significant interaction appears to be an effect of chance (as sometimes occurs with higher-order interactions) rather than some psychologically meaningful events or vicarious discrimi- nate responding.

Overall, the analysis of the arm data showed no evidence of discriminative responding, although there were some nonre- levant significant effects. These findings for the arm indi- cated that the EMG results obtained from the eyelid were lo- calized motor reaction rather than motor reactions indicative of general tension.

The relative significance of the response eliciting qua- lities of the airpuff sound on observer's discriminative re- sponses found for the experimental groups (Groups 1 and 2) was investigated by comparing Group 1 with Group 3 (control group, model did not react after sound of airpuff). A sum- mary of the analysis of variance for the EMG eyelid reactions during baseline and vicarious instigation periods obtained during acquisition for Groups 1 and 3 appear in Table 8.

There was a Stimulus x Measure interaction (F = 50.15, df =

1/44, £ / .001) indicating vicarious discriminative respond-

= ing- However, a- Stimulus x Measure x Group interaction (F respond 23.48, df - 1/44, £ < .001) showed that discriminative 1

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tI ri r1

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X 0) co X a a 3 3 0 X o (U M X O co o CD 0 -P -P -P M O uo o u CO CO CO CO u ggun-w co co W ing was dependent on Groups. As shown in Table 9, this ef- fect was produced by a tendency for Group 1 observers to show the discriminative responding effect (F = 28.14, df = 1/23,

£<.001) with significant increases during the vicarious in- stigation period relative to baseline with CS + (F = 3 5.93, df = 1/23, d< .001) and no changes with CS-. The data for

Group 3 observers also showed a significant Stimulus x Mea- sure interaction (F = 7.59, df = 1/23, £<.01). This effect was apparently produced by small but non-significant in- creases in EMG eyelid reactions during the vicarious instiga- tion period relative to baseline with CS + and decreases in these reactions that approached statistical significance from the baseline to the vicarious instigation period with CS-

(F = 4.01, df = 1/23, £ < . 10 ) . Furthermore, comparisons be- tween Groups 1 and 3 for the vicarious instigation period to

CS+ indicated a highly significant difference (F = 19.12, df = 1/46, £ < .001) indicating a differential level of re- sponding curing the vicarious instigation period. No differ- ences were found for CS- when comparing the vicarious insti- gation period for Groups 1 and 3.

Furthermore, the analysis showed a Stimulus x Measure x

Sex x Group interaction (F = 3.30, df = 1/44, £< .01). The interaction indicated that the discriminative responding ef- fect was dependent on both Groups and Sex. The mean EMG eye- lid reactions for baseline and vicarious instigation periods for observers in Groups 1 and 3 as a function of Stimuli and 44

Taole 9

Mean EMG Eyelid Reactions (in arbitrary units) for Baseline and Vicarious Instigation Periods a

a Func-.'on of Stimulus for Group 1 and 3

Periods Group Stimuli Baseline Vicarious Instigation

CS+ 176.25 431.21

CS- 212.42 189.79

CS+ 201.96 208.79

CS- 228.46 183.25 45

Sex appear in. Table 10. . Additional analysis of these data t o explore the nature of the interaction showed a Stimulus x

Measure effect for .-ales (F = 5.75, df = 1/H, R <.. 05 ) and females (F = 41.23, df = £<.001) in Group 1. Analysis of these data presented in Table 10 for Group 1 observers in- dicates that both males and females responded discriminative- ly (F = 42.55, df = 1/22, £<.001), but females showed the effect at a higher level of activity (F = 12.56, df = 1/22, £<.005).

Analysis of the data for males in Group 3 showed no sig- nificant effects or interactions with only small increases during the vicarious instigation period relative to baseline occurring for CS+ as suggestive non-statistical evidence of discriminative responding. The data for females in Group 3 showd a significant Stimulus x Measure interaction (F = 5.38, df = 1/11, £<.05). However, further analysis indicated that the interaction was due to a significant decrease in respond- ing during the vicarious instigation relative to baseline for

CS- (F = 5.24, df = 1/11, £ <.Q5) , no effects were evident for CS+.

In addition, the analysis revealed a number of signifi- cant main effects and higher-order interactions. There was a

Stimulus main effect (F - 10.20, df = 1/44, £< .001) indicat- ing a general tendency for observers to respond more to the

df = CS+ than to the CS-. . A Measure main effect (F = 13.08,

1/44, £ 4.005) showea that observers responded at a higher 46

Table 10

Mean EMG Eyelid Reactions (in arbitrary units) for Baseline and Vicarious Instigation Periods for Observers

in Groups 1 and 3 as a Function of Stimulus and Sex

Period s Groups Sex Stimuli Baseline Vicarious Instigation

CS + 183.42 329.58 Males

CS- 196.08 215.50 oroup

CS + 169.08 532.83

Females

CS- 228.75 164.08

CS + 189.25 217.08

Males

CS- 191.83 184.3 3

Group 3

Co 214.67 200.50

Females

CS- 265.08 182.17 level during the vicarious instigation period than during the baseline period. The Group x Stimulus (F = 10.39, df * 1/44,

£ COOS) and the Group x Measure = (F 25.47, df = 1/44, g< .001) interactions showed that the Stimulus and Measure main effects were dependent on Groups. Observers in Group 1 re- acted to the stimuli and to the measures at a general higher level of activity than observers in Group 3. Sex significantly interacted with Group x Stimulus (F =

4.45, df = 1/44, 2^.05) and with Group x Measure (F = 5.47, df = 1/44, .025). These £<> effects showed than females tend- ed to respond at a higher level than males. The Stimulus x

Measure x Sex interaction = 12.96, df = 1/44, _p_ <.001) in- dicated that the discriminative responding effect for these data varied as a function of Sex with females showing stronger discriminate responding. Both males and females tended to respond discriminative! y, but this effect occurred at a high- er level for females than males.

Overall, the analysis showed that vicarious discrimina- tive responding occurred for observers in Group 1 and that while both males and females responded discriminately, fe- males demonstrated the effect at a higher level of activity.

Analysis of the data for Group 3 indicated that males reacted more to the sound of the airpuff (though not statistically significant), while females showed a significant decrease in activity when the model did not react and the airpuff sound was heard. Thus, it was apparent that the component of vica- 48 rious instigation for males consisted of the airpuff sound and the model's response. For females, however when the model's response was absent no discriminative responding occurred and when present, the vicarious discriminative response occurred at a higher level than that of males, '

j

Vicarious Conditioned Di scrimination : Acquisition

During the acquisition phase, vicarious conditioned dis- crimination was determined by the responses during the antici- pation of period, i.e., evidence for conditioning would be re- flected by an increase in anticipatory responses relative to baseline which were greater on CS + than CS- trials. An analy- sis of variance for the EMG eyelid reactions comparing base- line and anticipatory periods of Group 1 and 2 during the ac- quisition trials appears in Table 11. The analysis showed a

Stimulus x Measure interaction (F = 15.09, df = 1/44, £<.001)

As Table 12 shows, this effect was produced by a tendency for observers to show an increase in anticipatory reactions rela- tive to baseline with CS + (F = 11.06, df = 1/47, £ < .005) but not CS-. The analysis showed no Group effects or interac- tions, indicating that the tones per se were not a factor in producing the conditioning effect. Thus, vicarious condi- tioned discrimination was found as measured by the anticipa- tory period during acquisition with no effects due to sex and independent of the particular stimuli employed as CS+ and CS-.

A comparable analysis to that of the eyelid data was per- formed on the data obtained from, the arm, in order to deter- 49

04 O O

5

O LO LO (T; 2 S £ O O CO (T\ CO O O") o> S LO CvJ C\j ' ™ ^ ^ O CO OJ ^ LO ^ . ^ ^ ^ # £l £ S ^ in ^ ^ m o Ch rn o oj lo cm lo in rS 1 s ^ ^ o «o &\ oo - ^* m kd co in o> 2 ^ ro £2^2° ID m O C O if, 03 H ri (T) ^ 00 ^ CM C* CM CO tH

OP0O00 ^0 O LT) O ro LO O CO CO ro CO *H LO O O ^ O O LO Oj LO LO OJ CO | O LO lo ro ri LO Lf O ) LO -vT OO^CO ^^^^ CM CO LO vH LO vH O vH^rooj^TLOc^vH ^ CO ^ CM v-« oj ro-X^ ^ CM vH C\J ^ ^ 00 ^

TS] *f ^ ^ 4

CP ^ — — CQ ffl <

> • < oq qg < u

Table 12

Mean EMG Eyelid Responses (in arbitrary units) during Acquisition for Baseline and Anticipatory Periods as a Function of Stimulus

Periods

Stimuli — ,

CS+ 18.1.35 246.83

CS- 201.83 184.21. mine the extent to which the vicarious conditioned discrimina- tion effect was localized to particular muscle groupings. Table 13 shows a summary for the analysis of variance for the EMG arm reactions comparing the baseline and anticipatory periods of Groups 1 and 2 during acquisition. No Stimulus x Measure interaction was found nor was there any evidence of discriminative responding. Also, there were no other signifi- cant effects. The data for the arm indicated that the EMG reactions obtained from the eyelid were localized motor reac- tions rather than motor reactions indicative of general arou- sal .

The effects of the model's response on the vicarious conditioned discrimination effect found for the experimental groups (Groups 1 and 2) was analyzed by -comparing Group 1 with

Group 3 (control). A summary of the analysis of variance for the EMG eyelid reactions obtained during baseline and antici- patory periods for Groups 1 and 3 appears in Table 14. There was Stimulus x Measure interaction (F = 20.02, df = 1/44, p_ C

.001). Table 15 shows the means for the interaction to be a result of vicarious conditioned discrimination with a signi- ficant increase in anticipation for CS+ ( F = 8.62, df = 1/47,

£<.01) and a decrease for CS- (F = 4.99, df = 1/47, o<.05).

However, there were no. effects due to Groups, nor were there any other significant effects or interactions. The re- sults for the anticipatory EMG eyelid reactions clearly de- monstrated the conditioning effects for observers in Group 1, *

52

UO rH 00 V-i VH CO O rH rH rH rH rH lo rH rH rH • cn Nf V v • • • rH V W V V V V rH •% CM rH rH to 3 • O ^ C\J <^ 00 CM CO ro CM CM LO CO rH o cn in r- o J O o 0") LO O [> CO B 3 • • • • U 6 CO CO rH CO rH ro •rH o co LO LO 00 LO < co ^ m ro ro oj c rH -P CD LO CM cn rH CO cd in m a\ c\j cm o CO ro ro ro LO rH ro Lfi CM 2 vH O CO rH w CO rH X T3 Mh O 0 CO C\J ro ri O CO CM 00 ro CM CM LO CO cn LO O CO O O ro ro UO o O CO 0) CD • • « SH CO 4 nc r CO U) O ro O CO LO LO CO cn CO ^ ro Cn ro f\j O ri if) U) rH LO LO CM cn 'rH 00 CO O LO LO (J\ C\J C\J I> rri (0 CM

ii s—1 • r-i 0 Ur \ 'H rl r< ri ^ ^ r* r< tH ^ H r< rH rH rH rH rH rH M — CQ CQ CQ rH — —CIS --n CQ — — < CQ < < ffl CQ < fG c > CQ CQ < U < CQ < \ CQ < U U U < \ G fd CO w < \ u u u u Q Q Q Q Q Q Q U U < o ^ CO co P Q c CO x: C •H o rH •H OJ X -P tO 3 u u CO a a tti U CD 3 a e < M oxo g U (D M 3 cn CO X O co O CO C id

co PO

OvJ CO CT» t> (^LOCvJrOrviooOvJCOOvJCgr^OOCNJLOLO O O r-l O ^ co [> •*•••••••••••«•O O O O CO O O O C\J «3< C\J ^^fOO^OO^rO(0)0(MvHOfn CO l O C\i O O lO ^) O O if) O !>-(>- lO CTt C\J co

cr» cr> ^ £> ro vHc\jLOLnvHooLoo VH vH CO VH

exjoocn^ c^ao<^ro\HoocNicx)CNjmc^(X)c\jLnrn O O i> l> O CO C\] O LO O O CXI O O O l> vH • • • • • «X) CM -nT rH ^^DnOCOOC^rocOOCM^Ou)

co in ro cxi Ln^^cocov^c^LOcoxir-OLor- ^ cr» cr» i> co o(\jmLOr on cc^-i go jpi r> t> o cn ^

^ * co ^ ^ cq s w (JUUU — QQQQGQQUU w CO w w Ifl ^wwCQwwwQQ

X (D CO

a a 0X03 3 M GJ S-| X O co O (U X co CD XXX CO X (D

Table 15

n&an EMg Eyelid Responses (in arbitrary units) during

Acquisition for Baseline and Anticipatory Periods

gc a Function of Stimuli for Groups 1 and -2 Together

Periods Stimuli

Baseline Anticipatory

C- : ' + 189.10 236.83

— \» • J 220.44 185.13 .

but the discriminative responding effects were not differen- tiated as a function of Groups. The control group data ap- peared to be in the same direction as that of Group 1, only weaker

The vicarious conditioned discrimination effects found for Group 1 observers could have been determined by the sound of the airpuff delivered to the model. The model's response strengthened the discriminative conditioning effects at a higher level of reactivity relative to baseline as measured during the anticipatory period during acquisition.

Vicarious Conditioned Discrimination: Extinctio n

In extinction, since the CS was presented alone, in- creases in EMG reactions, during the vicarious instigation period relative to baseline which were greater on CS + than

CS- trials, constituted a second measure of vicarious condi- tioned discrimination. The analysis of variance for the baseline and vicarious instigation periods based upon EMG eyelid reactions of observers in Group 1 and 2 during extino tion appear in Table 16. There was a Stimulus x Measure in-

of teraction (F = 13.96, df = 1/44, £ ^ .001) . An analysis the results presented in Table 17 indicates that there were significant increases in responding during the vicarious in- stigation period relative to baseline with CS + (F = 5.04, df = 1/47, £<.05) and no effects with CS-. Thus, the inter action was a result of vicarious conditioned discrimination.

The analysis showed a Stimulus main effect (F = 6.44, 1 i

56

CM o o o o o V 4 •

LO 00 CM co ^o ^ o r-i

LO O CM I> UOl^LOOLOLnrOOCMCMOOC^CO^OO LO CO CT^ CO - u> r** cx) u> u> m sj* o\ oo od co vo CO CM LD LOUOro^rHQOi>CMLnCMOCnOOC^ lo CM m '-0 ^ o m ro vo co d lo d o a} ^ o CM 00 00 cm in ro CM C^OO ^!>-^OvHcOUDCO^rOCQ CO lo cm cmc\!*hc\j n cnj m n ^ CM

i-O O CM LO Lnr-moooococr> lo oo cn co • • • • CO CM 00 LO LO CO ^ CM CO I> CM-LO CO O CTi O O CM CO s0 ^ CM £> ^^OLoa^cosHLncMriocOsf^ 01 CM 00 CO O cm ^ LO (*) CO ^l>*st«OvHOU3CO^CO CO CT. LO CM C^^v^CxJ O CO CM CO CO CM O vH ^ CM CO H

4h n ri n ^ nT

^ CQ ^ OQ CQ — — -^uQ< — — — CQ < CQ rn CA < > < CQ ffl < U < \ co — w

0) CO

3 3 O X 0

Table 1

..Mean EMG Eyelid Responses (in arbitrary units) during < Extinction for Baseline and Vicarious Instigation Periods as a Function of Stimuli for Groups 1 and 2

Periods Stimuli

Baseline Vicarious Instiaation

CS + 204.96 326.67

cs- 217.85 199.29 df = 1/44, o 4.025) indicating that observers tended to react more to the CS* than to the CS-. A Measure main effect (F = 9.35, df = 1/44, <.005) £ showed that in general there was more reaction during the vicarious instigation period than during the baseline period. There were no effects due to ei- ter Sex or Group. Since there were no differences as a func- tion of Group, it was apparent that the tones oer se were not a factor in producing the vicarious conditioned discrimina- tion effect during extinction. The extent to which the conditioned discrimination ef- fects found for the eyelid were localized or a result of gen-

eral tension was examined by an analysis of variance perform- ed on the EMG arm data. Table 18 shows a summary of the ana-

lysis of variance for the. baseline and vicarious instigation

perioas based upon EMG arm reactions during extinction for

Groups 1 and 2. There were no significant effects nor was

there suggestive evidence of discriminative responding.

These findings for the arm indicated that the EMG results ob-

tained from the eyelid were localized motor reactions rather

than reactions indicative of general tension.

In order to determine what effects the airpuff sound and

the model's response had on the vicarious conditioned dis-

crimination effects during extinction, the changes in EMG eyelid reactions during the vicarious instigation period in extinction for Groups 1 and 3 were examined. The analysis of these changes, reported in Table 19, shows a Stimulus x Mea- i

59

CM

CO 10 ^ d ri V V ^

CO CO CO CO cm cm o\ ao o m m O O O rH OOri^Xr^OindLOCNrnn^m • • • • CO o O C\J C\i in ^ CO LT> 00 CO O- vH o O CD O- CO

CO 00 CO CM OOOO^ oo^'vOiii^omdinohmroo • • • o c cm in vHtn^r^coLO(X)OLr>i>in^LOvHo CO CTi CO LO O- com^coi>-(^coLnoocDr-vHoQc^ r-i & co ao m LO KD cn o v-i v-< o CO ^0 CM O rn [> ^ en CM en

4h r< tH ri T3 ^ ^

^ CQ — ^^--^cQ rn — <^^^ < • < cq cu < > < PQ CQ < U* ^ co

CD CO

a a 30X03 U 0) u X O co O 3 CD XXX X X X X CO CO 3 XXX CO (0 CO 03 CO CO oo CO C X 3 3 3 3 (D (D CD -P -P u CQ o u <= CO CO CO CO W S s s s W co CO CO co w 1 —

60

LO LO O LO O o o o t *

o ^ LO CO c* c\j h r-- rH rH LO SH vH C£> rH # 0^ vH V » • • vH V CO CO \f \J OO <7\ VV ^ o v ^ rH" T3 in co •H oo co o oo o cm o cm m m to o oo LO ^ CO H 15 rl rH co Q Q3 o CW ^ a] c\ O r! i O CT> co v*» in 5* vo <^ cn rH rH S CO LO O co oo cm ^ W 3 CO OcorOrH!>kO^HLOvDLO(X)a>coi>CO C 'X> LO CO inCM^^^CMOOCMCXJ^OCMVOC^^CM cno vh^^ oo cn in o •H o co \o to ^ O CO CvJoooO LO vH a -U *H rH a CO U CD v-i Ovj O O co co o o o o cm o cm o co in o rovDOrinco^ocn^ricO(NJO^o ^ (U £ • • 0 • CO o "H i> CM CM coi>uor^o^{>(T\criLOoo«ri ri c\j n (U •H CO CO LO O u #»" -P 'JD LO lo cm ^ ooc\jooc\icxjOc\j^rLo c fd OO tTi O ^ ^0 00 LO CO v/J LO LO CO Cn CO CO CO O 00 ^ CO CO CvJ vO LO •H •H rH CM o 0^ Y-i T3 4J ^ ID c > m c •H 4h rJrivHd^ri^dr^^H\HvHH^ T3 0 * CO ^ ^ «sf 3 o •H a •H £Q ^ ^ ^ CO 3 U ffl < ^ < pq pq < >< O rd 03 cq < U w (J •rH X Mh U rH c 0) a a >. •H CO -P fd C X o *H 0) g w O c/j O cn § CO 0) XXX CO C co •H M X 0 CD CD CD M X U U • c/i CO a a 3 3 3 3 xs id CO 3 ct 3 as as as as 4J o X 0 up up w £ u CD U 0 X 0 CD CD 0) C cu O co O u (U M a a rH o X o co o •H p

and vicarious ' instigation periods as a function of Stimulus and Group. These data show that the vicarious conditioned discrimination effect was produced by a tendency for observers in Group 1 to show increases during the vicarious instigation periods relative to baseline periods with CS+ (F = 18.00, df

= 1/23, £< .001) and no effects with CS-. The data for ob-

servers in Group 3 did not show the discriminative response • effect. Thus, vicarious conditioned discrimination was found, as measured by the vicarious instigation periods during ex- tinction, when -observers -viewed the model reaction to the air- puff during the acquisition phase. The conditioned discrimi- nation effects were net found for the control groups, i.e., observers who hear the sound of the airpuff and did not view the model respond during the acquisition phase.

The analysis showed a Group x Measure interaction (F =

9.73, df = 1/44, £< .005) indicating that observers in Group

1 responded more during the vicarious instigation period re- lative to baseline than observers in Group 3. No other ef- fects were found.

Inter cl ass Correlations

Interclass correlations were performed for each of the 62

Table 2C

Mean EMG Eyelid Responses (in arbitrary units) during tinction for Baseline and Vicarious Instigation Periods as a Function of Stimulus for Groups 1 and 3 Together

Periods Stimulus —— Baseline Vicarious Instigation

CS + 239.96 303.83

CS- 236.42 225.98 63

Table 21

Mean EMG Eyelid Responses (in arbitrary units) during Extinction for Baseline and Vicarious Instigation Periods as a Function of Stimulus and Groups

Periods Groups Stimulus Baseline Vicarious Instigation

CS+ 215.54 378.96

Group 1

CS- 228.25 2Q3.08

CS+ 264.38 228.71

Group 2

CS- 244.58 248.88 major ana] ysis of variance in order to establish the degree of consistency among each of the levels or classes for each of the within-subject factors, and across different combina- tions of levels of these factors. As Hays (19 73) has indi- cated, inter class correlations are used to express the. f act that observations in the same category are related, or tend to be more similar than observations in different categories.

Thus, the greater the value of r the greater is the similari- ty in observations within specific categories relative to ob- servations in different categories.

Interclass correlations as applied here are a measure of reliability, in particular with respect to repeated measures on the same subject. Thus, these correlations provide a ba- sis for determining the effectiveness of a within subjects

design. .

Two or more classes or levels of observations may be in- terpreted as the ratio of the expected squared difference be- tween the observations in the same level to that of observa- tions from different levels. Therefore, the population inter- class correlation coefficient is a measure of the homogeneity of observations within classes, relative to between classes.

The interclass correlations were based on F-ratios esti- mated by dividing the mean -squared wi thin-groups (between subjects error term) by each of the mean squares for interac- tion involving subjects wi thin-groups. The resulting F-ra- tios were transformed to a correlation coefficient by use of the following expression:

F - 1 r = F (k-1)

where k equals the number of .classes or levels. The above expression was logically derived from the expected mean squares of the population interclass correlation coefficient (Hays, 1973, p. 535).

The correlations for EMG eyelid and arm responses ob- tained from the baseline and vicarious instigation periods during acquisition for Groups 1 and 2 and for Groups 1 and 3 data appear in Tables 22 and 23 respectively. Substantial correlations were found with regard to Stimulus, Measure and for the Stimulus x Measure interaction. These results indi- cate that there was a high degree of consistency in the level

of observer EMG activity during baseline and the vicarious

instigation period and that on the average there was high consistency in responding to both stimuli.

A similar pattern of correlations was found for the EMG eyelid and arm responses obtained from the baseline and anti- cipatory periods during acquisition for Groups 1 and 2 and

Groups 1 and 3. These data appear in Tables 24 and 26 respectively and the range was from .57 to .90. There was high consistency for the baseline and anticipatory periods, for Stimulus and for the Stimulus x Measure interaction.

However, as -shown in Table 26, moderate correlations were found during extinction for the baseline and vicarious 66

Table 22

Inter class Correlatinncrelations for-f-m- rvrr- - - • > EMG Eyelid and Arm Responses Obtained from the Easeli ne and Vicarious Instioation Periods during Acquisition for Grououps l and 2

Class(es) Eyelid Arm

Stimulus (C) .70 .71 Measure (M) .77 .77 Stimulus x Measure (CM) .63 .80 6^

Table 2 3

Interciass Correlations for EMG Eyelid Responses Obtained from the Baseline and Vicarious Instigation Period during Acquisition for Groups 1 and 3

Class(es) Eyelid

Stimuli (C) .70

Measure (M) .78

Stimulus x Measure (CM) .71 Table 24

-.erclass Correlations for EMG Eyelid and Arm Respon Obtained from the Baseline and Anticipatory Period during Acquisition for Groups 1 and 2

Class(es) Eyelid Arm

Stimulus (C) .75 B g 7

Measures ( M ) .81 .90

Stimulus x Measures (CM) .76 .85 )

69

Table 25

Interclass Correlations for EMG Eyelid Responses from the Baseline arid Anticipatory Periods during Acquisition

for Groups 1 and 3

Class(es) Eyelid

Stimulus (C)

Measures CM

Stimulus x Measure (CM) 70

Table 26

Interclass Correlations for EMG Eyelid and Arm Responses Obtained from the Baseline and Vicarious Instigation Period during Extinction for Grouos 1 and 2

Class(es) Eyelid Arm

Stimulus (C) .51 ^73

Measure CM)

Stimulus x Measure (CM) .46 .60 instigation periods measuring eyelid responses for Groups 1 and 2, but substantial correlations were found for the arm data. Also, high correlations were found for the eyelid re- sponses obtained during extinction for Groups 1 and 3 as shown in Table 27. These results show relatively less con- sistency in the eyelid response for Stimulus and for the Sti- mulus x Measure interaction, while high consistency was found for Measures. The arm data showed high consistency and so did the observer EMG responses for the eyelid data of Groups 1 and 3.

Overall, these correlations indicated a. high degree of homogeneity for the Measures, Stimulus, and Measures x Stimu- lus interaction. In general, high consistency in responding as shown by high correlations were evident for the different groups (i.e., experimental and control) and responses loca- tions (i.e., eyelid and arm).

Post Experimental Questionnaire

The results from the post-experiment questionnaire were analyzed using a statistical computer program (Nie, Bent &

Hull, 1970). Absolute and relative frequency tabulations 1 were obtained for all questionnaire items.

The results show that 93.1% ( N = 67) of the observers rated the instructions as being clear. At the end of the ex- periment 94.4% (N = 68) of the observers recalled that what

was being measured , according to the cover story, were brain waves. Also, 87.5% (N = 63) of the observers felt the video- 72

Table 27

Interclass Correlation for EMG Eyelid Responses Obtained from the Baseline and Vicarious Instigation Periods during Extinction for Groups 1 and 3

Class(es) Eyelid

Stimulus (C) .73

Measure (M) .87

Stimulus x Measure (CM) .71 73 tape was uninteresting, but 37.5% (N = 60) indicated that they responded to some aspect of the videotape. Specifical- ly, observers felt they responded to both tones (22.2%, N = 16), to the tones and the model's blink (23.6%, N = 17), to the tones, puff and the model's blink (20.8%, N = 15), or to other aspects of the videotape (22.2%, M = 16).

The relaxation instruction employed appeared to be effec- tive. In general, observers felt relaxed by the instructions

(76.4%, N = 55). However, 55.5% (N = 40) of the observers stated that they felt tense and 22.4% (N = 16) felt relaxed while watching the film. In addition, 55.5% (N = 40) of the observers indicated they perceived the air puff to be uncom- fortable for the model.

Generally, observers were unable to detect the sex of the model; while- -23.6% (N = 17) indicated that the model's sex to be male, 28.9% (N = 24) indicated the model's sex to be fe- male. Approximately 3 3.3% (N = 24) of the observers felt un- certain about the sex of the model. Thus, it was apparent that the videotape the observers viewed was not suggestive of

the model ' s sex.

Concerning the issue of belief in the cover story, 51.4%

(N = 37) of the observers felt trustful while 22.4% (N = 16) felt suspicious about the experiment in general. Further- more, 65.2% (N = 47) indicated that they trusted and 15.2%

(N = 11) felt suspicious about what was being measured. When observers were asked to indicate the extent to which they felt 74

the instructions concerning the measurement of EEC's were true, 62.5% (N = 45) indicated they believed, 20.8% (M = 15) felt uncertain, and 5.6% (N = 4) did not believe brain waves were being measured. Of these observers, 2.8% (N = 2) felt that temperature and 2.8% (N = 2) felt muscle movements were being measured.

A number of analyses were performed on the questionnaire data employing experimental Groups, Sex, and Group x Sex as independent factors in multiple Chi Square tests for each questionnaire item. The data indicated no significant effects when the alpha level of significance was adjusted to account for experimenterwise error rate (EW). The Bonferroni t me- thod was employed using an alpha level of EW/K for each con- trast (Myers, 1972; Perlmutter & Myers, 1973).

Overall, the post-experimental questionnaire data showed that most observers believed in the instructions indicating that the experimental instructions were effective in disguis- ing the true nature of the physiological measurements. Also, these data showed that the relaxation instructions were ef- fective in relaxing observers and that most observers were unable to detect the sex of the model. Furthermore, although most observers indicated a high degree of boredom in viewing the videotape, rhey were aware of responding to different as- pects of the videotape by tensing. In general, observers were unable to specifically indicate in what way they were responding to the videotape. -

DISC J.-::; ion

m 1Fhis study attempted to demonstrate that vicariously elicited motor reactions could be conditioned using a dis- criminative condit. ,ning paradigm. Previous research (Berger & Hadley, in press) has shown that observers react with EMG arm activity to models engaged in arm wrestling and with lip

However, the evidence for the rronditiom.og of thjse'l.:-ia reactions was equivocal. The results of the ; Investigation reported here demon- strated vicarious EMG eyelid responses during acquisition and vicarious conditioned discrimination of these responses dur- ing both the acquisition and extinction trials. Also, the

viraria aasunwiii rt niiv ii f , dr iitioned discrimination effects

' oz — -'-"responses were not found in the

fiz'Z", -"i=a±L eating th; t these > fictions were specific to local

isec: :::u:.-u_ ^zziari fc \ated with the eyelid rather than

& result of -qe-neraii-^d irW'Jion, or arousal.

The xesu±.:ts -she; that sex differences were found when

measuring vicarious reactions daring the acquisition period.

As predicted females were found to react vicariously at a

higher level than male observers. However, these sex differ-

- ences were not found fcr eit- ^ measure of conditioning: no

jj^ax d±±fers3 *s were found ng acquisition as measured by

't- s ry. J. ing extinction- as measured by

*

i - • l * " x.:.:. - ith — t icd. Thus, the hypothesis pre- .

76

dieting - a differencesences in virin --,,- ^ , . , , vicarious conditioning was net supported

Although females react vicariously during acquisition, they do not tend to anticipate such reactivity at a higher le vel than males. Also, the high .degree of responding during the vicarious instigation period in acquisition for females tends to fade out during the extinction trials. It appears that the stimulus control for the females' high level of re- activity during acquisition was the model's response. When the model's response was removed, as in extinction, the fe- males' level of EMG activity did not differ from that of male observers.

This interpretation was supported by the analysis of the effects of the model's response and the airpuff sound vs. the airpuff sound alone (Groups 1 and 3). The results indicated that males in the control group slightly increased in their reactions during the vicarious instigation periods with CS+ and decreased with CS- while females decreased in their reac- tions both with CS+ and CS-. Thus, it was apparent that the reactions of female observers were determined more by the mo- del's response than male observer, whose reactions, in part, appeared to be under the stimulus control of the airpuff sound. It seems as if the sound of the airpuff had more of an effect for males than females and that the model's re- sponse had a greater effect for females than males.

The higher level of vicarious reactivity found for fe- 77 males during the acquisition trials in this study appears to contrast with Berger and Hadley's (in press) findings of high- er EMG arm activity for males than females during the training trials while observing two models arm wrestle. Also, in that study evidence of conditioning was found for males and not female observers. Apparently, greater EMG activity in the arm facilitated conditioning for males and the sex differences may have been related to prior direct experience with the ob- servational task (i.e., arm wrestling).

The two indices of conditioning employed in this study seemed to be measuring slightly different conditioned reac- tions. For instance, vicarious conditioned discrimination as measured by increased reactivity in the anticipatory period relative to baseline with CS+ during the acquisition trials, did not show significant differentiation from the control group data. Observers in the control group showed slightly non-significant increases in reactions during the anticipa- tory period relative to baseline with CS + and statistically significant decreases with CS-. The sound of the airpuff in or by itself affected the EMG reactivity to the CS+ of obser- vers in the control group as measured by the anticipatory period. Thus, reactions during the anticipatory period were determined by the airpuff sound for the most part.

The second index of conditioning measured in- creased reactivity in the vicarious instigation period rela- tive to baseline with CS + curing the extinction trials. The '

78 results showed significant levels of differentiation between the experimental ana control groups. Conditioned discrimina- tion was found for the experimental group, whereas decreases during the vicarious instigation period relative to baseline with CS + and CS- were evident for the control group. It was clear that the airpuff sound, £er se, did not have as strong an affect on conditioning as measured during extinction as it did on the anticipatory measure of conditioning during acqui- sition.

These results bear some resemblance to Berger's (1962) original investigation of emotional conditioning through vi- carious instigation. Eerger found that the individual compon ents of the UCS, from the observer's perspective, were not, per se, the effective instigating stimulus for the observer's response, The observer's reactions in -two of Berger's con- trol conditions were not sufficient in themselves to account for the frequency of observer GSRs in the situation where the model's shock was followed by arm movement (UCS).

In the present investigation, the components of the UCS

(airpuff and model's blink), from the observer's perspective, appear to have differentially affected the two indices of vi- carious conditioning. Observer EMG reactions during the an- ticipatory period of the acquisition trials were under par- tial stimulus control of the airpuff sound. During the vica- rious instigation periods of extinction, observer EMG reac- ' tions appeared to be a result of prior exposure to the model 79 response during the acquisition trials, since no effects due to the air puff sound were evident for the control group dur- ing extinction. Thus, the airpuff sound, per se, was not sufficient for vicarious discrimination. The interclass correlations revealed interesting infor- mation concerning the use of EMGs as a dependent measure. Since these correlations may be thought of as reliability co- efficients, given the high correlations found, it seems rea- sonable to conclude that the EMG scores were highly reliable.

These reliability coefficients were based on the variance due to individual differences over the variance due to interac- tion between subjects and classes, and the difference consti- tuted an F-ratio. Large Fs imply large correlations and indi- cate that the variance due to the interaction between subjects and classes were substantially smaller than the variance due to individual difference. Therefore, it follows that although this study was based upon group data, generalizations to the individual level are indeed meaningful given the overall high consistency found in individual responses, particularly with respect to "Measures" (baseline, anticipatory or vicarious instigation periods). The consistencies found in the level of subject responses to different CSs indicated that using a within-sub jects design was advantageous.

In sum, the results demonstrated unequivocal evidence of vicarious EMG eyelid' reaction during the acquisition phase and vicarious conditioned discrimination of these reactions occurring during the • acqui siticn and extinction phases of the experiment. The conditioned discrimination found indicates that the effect was not due to pseudo-conditioning but to . Furthermore, the vicarious reactions and con- ditioned discrimination effect was found to be a result of localized motor activity associated with the eyelid rather •• than a result of a general level of arousal. The results sug- gest that observers may engage in localized motor activity during the observational learning phase and that such activi- ty may be conditioned to specific stimuli in the environment. The theoretical social learning significance of these

findings are apparent when we consider the explanations of

overt and covert processes in observational learning. For

instance, Lewis and Duncan's (1958) definition of vicarious behavior does not depend on the presence or absence of a di- rect reinforcement, but rather on the presence or absence of an overt response. Thus, vicarious behaviors became charac- terized as learning in the absence of an overt response. Si- milarly, more recently, Bandura (1962, 1965) suggests that vicarious processes constitute "a case of no-trial learning."

However, the criterion of the absence of a response is inade- quate as either a definition or as a case of vicarious learn- ing. First, our research methods are designed to test the occurrence and not the absence of phenomena; and secondly, the lack of an overt response does not signify 'no-trial learn- ing as Bandura suggests. 81

Vicarious processes mayi be the^-.c case^asse orof no-tj.xaxm learningi only when the overt performance of the response constitutes a trial. The issue here is that the way in which a trial is defined is rather arbitrary.

Although the overt performance of a previously learned imitative behavior may be primarily regulated by the reinfor- cing contingencies, the acquisition (in this instance the covert rehearsal) of a response appears to be influenced by a variety of mediating factors. The results of the study re- ported here, indicate that learning occurs at the covert le- vel during the observational learning phase. In fact, the data show that the model's response was both anticipated and

substituted by a similar response on the part of the obser- ver. Perhaps, a more adequate definition of criteria for vi- carious learning might be the substitution and/or anticipation of the model's response by a similar overt or coverr observer response as a consequence of mere exposure to the model's be- havior .

According to Bandura's (1965, 1969) social learning theory, imitation is acquired through stimulus contiguity and "are mediated by cue-producing symbolic responses which exercise stimulus control over corresponding overt perform- ances" (1965, p. 42). Thus, the enduring aspects of observa- tional learning occur through a learning process that pri- marily involves imaginal and verbal representations of the modeling stimuli. 32

The results of theue STstudv-UQ reportedromrfa^ w« 1 here appear to reflect an additional mediating process of observer learning that in- volves the covert or physiological rehearsal of the modeled stimuli. Furthermore, the acquisition of the imitative re- sponse appeared to be under the stimulus influence of the model's response on one index of conditioning and under the influence of the model's cue and response in the. other index of conditioning. m this study, the instigation of imitative behaviors during observation appeared to be regulated by the specific properties of the modeling stimuli; observer learn- ing through imitation seemed to occur through the contiguity of the events preceding the model's behavior and observer re- sponses.

It is probable that an "arousal" theoretical analysis

(Berger, 1972) may account for some of the observational learning effects found during acquisition and for the delayed effects of imitative learning during extinction. These re- sults are not fully explained by Bandura's social learning theory. From an arousal analysis, observational learning oc- curs when increases in the observer's arousal are sufficient to reinforce associations between the model's cue and the ob- server's imitative responses. For instance, the model's re- sponse may serve both as activating and discriminative stimu- li. The model's cues and responses may serve to activate and reinforce the observer's response at a cognitive, affective or behavioral level. In this study, the model's cue (i.e., 83

tone and airpuff) became a CS for the observer and elicited the learned imitative response in a subsequent occasion (ex- tinction). Thus, the model's behavior does not function merely as discriminative stimuli regulating the performance of behavior, as in Bandura's framework, but also as activat- ing and arousing elements accounting for response acquisition and for the delayed effects of imitative learning during ex- tinction.

Clinical Implications

Recent investigations in the physiology of thinking (e.g McGuigan & Schooner, 1973) examined the effects of verbal in- structions as a means of initiating thought vis a vis imagin- ing a specified behavior (e.g., moving an arm or a leg) and measuring the EMG changes in particular body areas. The pre- sent study found that when similar instructions were present- ed through audio-visual stimuli (e.g., visual representation of someone blinking), there was vicarious reaction and condi- tioning in a localized area of the body.

These results appear to provide some inferential support for the assumptions underlying the covert conditioning thera- pies. For instance, in covert reinforcement therapy it is assumed that stimuli presented through imagery instructions have a functional relationship to overt and covert behavioral changes similar to that of stimuli presented or experienced directly (Cautela, 1970). Patients are instructed to imagine themselves rehear sina a particular behavior and then to ima- gine a contingent but previously selected reinforcing stimu- lus which is generally a Pleasant scene. In this example, the imaginal reinforcer is assumed tC increase the probabili- ty of the imaginal rehearsal and with sufficient imaginal conditioning trials, generalization from covert to overt be- haviors occur.

Although the present study does not examine covert beha- vioral therapies, there seems to be some support for one as- pect of the basic assumptions of these therapies: that di- rect experience with the particular stimulus employed may not always be necessary and that learning may occur at the covert level through the use of carefully constructed modeling sti- muli. Then, by inference, stimulus presented through visual imagery does appear to have functional relationships to co- vert behavioral changes similar to that of stimuli presented directly.

Also, these results have some important implications for cathartic therapies. The cathartic notion, simply stated, is that vicarious participation in aggressive behaviors provides the observer with a harmless emotional outlet. This serves to drain the observer of the accumulated level of aggressive motivation. Thus, some clinicians encourage vicarious parti- cipation in aggressive activities as a means of reducing hos- tile impulses.

However, exposure to aggressive behaviors may have un- witting psychophysiological effects which may be delayed and 85 m ay generalize to overt activity. Although an emotional ca- tharsis may be achieved facilitating a reduction of emotional tension, a behavioral psychophysiological analysis may reveal that during the exposure period aggressive responses may be rehearsed and conditioned. An area of speculation and possi- ble future research concerns the generalization of covertly rehearsed aggressive responses to the overt level. Neverthe- less, the implications of these data, along with a consider- able literature examining the subsequent behavioral effects of exposure to aggressive models (e.g., Eandura, 1974; Berko- witz, 1962; Singer, 1971) may serve as a cautionary note to dissuade not only clinical but also media exposure to aggres- sive models. Decreases in emotional hostility as a function of observing an aggressive model may be independent of covert rehearsal and response acquisition of hostile behaviors.

Conclusions

This study investigated the extent to which behavior changes during the observer's exposure to a model. The re- sults demonstrated vicarious EMG eyelid responses during ac- quisition and discriminate conditioning of these responses during the acquisition and extinction trials.

The theoretical, social, clinical and media implications of these findings are rather significant. Observers may en- gage in specific motor activity during the observational learning phase and such activity may be conditioned to speci- fic stimuli in the environment. Thus, environmental stimuli raay elicit the observer learned respcns quent occasions. .

87

SUMMARY

The purpose of this study was to demonstrate that eli- cited motor reactions in observers may become conditioned to environmental events during the observation of a modeling se- quence. Previous research (Berger & Hadley, in press) demon- strated that observers react with localized electromyogram activity to models engaged in different behaviors (i.e., arm wrestling and stuttering). However, the evidence for condi- tioning of the vicariously elicited motor reactions was equivocal

Observers were given 10 adaptation trials in order to adapt their responses to the 400 and 2000 cycle CS tones.

During the 20 acquisition trials which followed immediately,

Tone 1 (CS+) was presented for four seconds and was paired with the sound of the airpuff and the model's blink (UCS) for

Group 1 observer, while Tone 2 (CS-) also was presented for four seconds, but was not paired with the sound of the air- puff and the model's blink (UCS). The CS tones were counter- balanced for Group 2, so that specific reactions to the tones per se could be examined through a comparison of Groups 1 and

2. The acquisition trials were followed immediately by 10 extinction trials.

Various EMG measures were obtained in order to determine the occurrence of vicarious reactions and vicarious condition- ed discrimination. Each of these measures were based upon S3

the size of the maximum amplitude of EMG responses during specified periods. During acquisition and extinction, a baseline measure was obtained two seconds prior to each onset of the CS; this was the bas_e_line period. During acquisition, a measure of vicarious instigation was obtained two seconds after each CS offset (i.e., during the sound of the airpuff

and the model's blink with CS + and during the comparable peri- od with CS-); this was the vicarious instigation period. There were two indices of vicarious conditioning. Ob- server EMG reactions two seconds prior to the CS offset dur- ing acquisition were defined as anticipatory responses and constituted a measure of conditioning; i.e., evidence for conditioning would be reflected by an increase in anticipa- tory responses relative to baseline which was greater on CS+ than CS- trials. In extinction, since the CS was presented alone, increases in EMG reactions during the vicarious insti- gation period relative to baseline which were greater on CS+ than CS- trials, constituted a second measure of condition- ing.

The results demonstrated vicarious EMG eyelid responses during acquisition and discriminative conditioning of these responses during the acquisition and extinction trials. Also, the effects obtained from the EMG eyelid reactions were not found in the arm. Thus, it is clear that the EMG reactions were specific to. localized muscular activity associated with the eyelid rather than a result of generalized arousal. The 89 result, suggest that observers may engage in localized motor activity during the observational learning phase and that such activity may be conditioned to specific stimuli in the environment.

The theoretical, social and clinical implications of these findings were discussed. Observational learning is not "the case of no-trial learning" but rather a case of no overt rehearsal. Furthermore, the results have implications for the covert conditioning techniques employed in behavioral therapies. 90

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96

APPENDIX A

NAME #

We wish to obtain your reactions to ^hiss eXDerin^ntex erirnent be as candid P - P^ea and as accurate asa^ youvm, T^ , questions. can in answering these

1. How clear were the instructions for the experiment? a. very clear c . uncle ar b ' clear d. very unclear . 2. According to the instructions, we were measuring your a. brain waves d. temperature b. heart rate e . emotionality c. muscle movements f. other (specify)

3. How interesting was the film sequence?

interesting : : : „~4*.*. ^ • • —— • _ - uninteresting Have 4. you ever experienced a tone in a similar setting in the a* film presented? yes no can't remember

5. Have you ever experienced an air cuff directed to your eye in a similar setting as in the film? (check only if applicable) yes no can't remember

6. During the film did you feel as though you were respond- ing to any aspect of the film?

If "yes", in what way? If "Yes", to what? a. bhe tone b. the air puff (check only if applicable c. to the person d. to the person blinking (check only if applicable)

7. How conscious were you of the sensors while watching the video tapes?

a. very conscious b. somewhat conscious c. barely conscious d. not at all conscious ?

97

8 1 10 pe - " 'iods h dld SS§££ th^mS ^ - ™ m^i while ,

a* much mere tense b. a little more tense c. no difference d. a little more relaxed e. much more relaxec

9. How related were you during the relaxation periods? a. very relaxed b. fairly relaxed c. neither relaxed nor tense d. a little tense e. very tense

10. What was the sex of the person in the film that you ob- served?

a - male b. female c. don't know

11. In your estimation, how aversive or uncomfortable was the air puff that the person in the film experienced?

a. very uncomfortable

b . somewhat uncomfortable c. neither uncomfortable or comfortable d . somewhat comfortable e. very comfortable

Sometimes laboratory experiments are criticized on the basis of the subject's suspiciousness. Very often the extent to which subjects distrust what they are told by the investi- gator dramatically affects the results of experiments. It is important for us to know hew suspicious you felt of us, and what you fel t suspicious abou t . Your honest responses will help us interpret our results.

12. How trustful or suspicious do you feel towards psycho- logical experiments in general

a. very suspicious b. fairly suspicious c. neither trustful or suspicious d. fairly trustful e» very trustful

13. How trustful or suspicious did you feel about what we told you this experiment was about? 98

a. very suspicious b. fairly suspicious c. neither trustful or suspicious a. fairly trustful e. very trustful How trustful or suspicious did you we feel coheerrnnn 4- toid you the sensors were measuring? ^ ^5 ^ a. very suspicious b. fairly auspicious c. neither trustful \ or suspicious d. fairly suspicious e. very trustful

Please choose one of the f61 Iowaowing a. I believe you were measuring what you told me were measuring. youy b. I do not believe you were measuring what you me you told were measuring. I think you were measurina (1) heart rate, (2) muscle movements, (3) tempera^ ture, (4) brain waves, (5) emotionality, (6) other (specify)

I was c uncertain about what you were measuring. You may have been measuring (1) heart rate, (2) muscle movements, (3) temperature, (4) brain waves, (5) emo tionality, (6) other (specify)