Business Development Potential in Imereti Region

saerTaSoriso biznesi da mewarmeoba - INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP

biznesis ganviTarebis potenciali imereTis regionSi

BUSINESS DEVELOPMENT POTENTIAL IN IMERETI REGION

goderZi SaniZe, GODERDZI SHANIDZE biznesisa da marTvis doqtori, Doctor of Business and Management akaki wereTlis saxelmwifo universitetis Associate Professor of asocirebuli profesori, Akaki Tsereteli State University, Kutaisi, quTaisi, saqarTvelo Georgia

ABSTRACT anotacia Business development in a particular region depends on qveynis ama Tu im regionSi biznesis ganvi- the combination of a number of objective and subjective fac- Tareba damokidebulia mTeli rigi obieqturi tors. The most important among these factors is the existence da subieqturi faqtorebis erTobliobaze. aR- and distribution of various economic (natural, human, invest- niSnul faqtorTa Soris yvelaze mniSvnelovania ment) resources. Business development in Imereti region is sxvadasxva ekonomikuri (bunebrivi, adamianuri, mainly the result of these factors. sainvesticio) resursebis arseboba da ganaw- In the framework of Internal Faculty Grant Project in ileba. imereTis regionSi biznesis ganviTarebac Akaki Tsereteli State University, in 2018 a research was ZiriTadad am faqtorTa moqmedebis Sedegia. conducted in Imereti region for the search of the ways of akaki wereTlis saxelmwifo universitetSi development potential for the existed business. The survey Sida safakulteto sagranto proeqtis fargleb- was aimed at assessing how much the products produced in Si 2018 wels ganxorcielda kvleva imereTis re- Imereti region are used by Kutaisi and Batumi hotels in food gionSi arsebuli biznesisaTvis, ganviTarebis services. How well known and demanded are products pro- potencialis gzebis Ziebis mimarTulebiT. kvle- duced in Imereti Region in touristically active Batumi. In va Seexeboda imis dadgenas, Tu ramdenad moix- order to find all this out, we first introduced the samples of the mars imereTis regionSi warmoebul produqcias products produced in Imereti Region and offered them to the q. baTumis da q.quTaisis sastumroebi kvebiTi hotels for the food service. momsaxurebisas. ramdenad cnobilia da moTxov- While doing the research I used the following methods: nadia imereTis regionSi warmoebuli produqcia a field research, a study research, based on complex, inter- turistulad aqtiur q. baTumSi da q. quTaisSi. disciplinary approaches, analysis and synthesis. The joint use yovelive amis dasadgenad Tavdapirvelad movax- of these studies has enabled us to get more comprehensive dineT imereTis regionSi warmoebuli produqci- information and to find ways to solve existing problems and is nimuSebis gacnoba da SevTavazeT sastumroebs to work out recommendations that will enable the region’s kvebiT momsaxurebisaTvis. enterprises to succeed in the future. kvlevisaTvis gamoviyeneT Semdegi meTode- The study has shown that entrepreneurs are ready to pro- bi: savele kvleva, kabineturi kvleva, romelic vide hotels with food in desired prices if they have a solid dafuZnebuli iyo kompleqsur, interdiscipli- guarantee of mutual cooperation. narul midgomebze, analizi da sinTezi. aRniSnu- In conclusion, we can say that in Imereti region, as well li kvlevebis erToblivma gamoyenebam saSualeba as in whole Georgia there are prospective opportunities for mogvca migveRo ufro amomwuravi informacia da dagvesaxa arsebuli problemebis gadaWris gze- business development, it is necessary to react to new chal- bi da SegvemuSavebina rekomendaciebi, romelTa lenges and take modern requirements into account to ensure ganxorcieleba daexmareba regionis sawarmoebs that all business opportunities are fully revealed and realized. momavalSi warmatebis miRwevaSi. kvlevam aCvena, rom mewarmeebi mzad arian sas- Key words: Business; Research results; Imereti region; tumroebs kvebiTi momsaxureobisaTvis sasurvel Hotel; Business Development Potential. inovaciuri ekonomika da marTva/ INNOVATIVE ECONOMICS AND MANAGEMENT #3, 2018 197 saerTaSoriso biznesi da mewarmeoba - INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP fasad miawodon produqcia Tuki maT eqnebaT a research was conducted in Imereti region for the search myari garantia urTierT TanamSromlobisa. of the ways of development potential for the existed busi- daskvnis saxiT ki SeiZleba vTqvaT, rom im- ness. The research was aimed at assessing how much the ereTis regionSi, iseve, rogorc mTlianad saqa- products produced in Imereti region are used by Kutai- rTveloSi arsebobs biznesis ganviTarebis po- si and Batumi hotels in food services. How well known tenciuri SesaZleblobebi, aucilebelia axal and demanded are products produced in Imereti Region In gamowvevebze reagireba da Tanamedrove moTx- Batumi In Kutaisi. In order to find all this out, we first -in ovnebis gaTvaliswineba imisaTvis, rom biznesis troduced the samples of the products produced in Imereti ganviTarebis yvela SesaZlebloba srulyofi- Region and offered them to the hotels for the food service. lad iqnes gamovlenili da realizebuli. While doing the research I used the following methods: a field research, a study research, based on complex, sakvanZo sityvebi: biznesi; kvlevis Sedege- interdisciplinary approaches, analysis and synthesis. The bi; imereTis regioni; sastumro; biznesis ganvi- joint use of these studies has enabled us to get more com- Tarebis potenciali. prehensive information and to find ways to solve existing problems and to work out recommendations that will ena- Business development in a particular region depends ble the region’s enterprises to succeed in the future. on the combination of a number of objective and subjec- The study showed that the products produced in Im- tive factors. The most important among these factors is the ereti region were of high quality and demanded. At this existence and distribution of various economic (natural, stage we will pay attention to the survey conducted in Ba- human, investment) resources. Business development in tumi and focus on a number of products (The survey was Imereti region is mainly the result of these factors. conducted in 40 hotels in Batumi, it should be noted that However, at different stages of history, these factors the hotels in Batumi have not actively used the products did not have the same effect.This was largely due to the produced in Imereti region). The question was asked in current social and political situation, as well as the number the following way: How much do you pay for the produc- of subjective factors. In the framework of Internal Faculty tion? At what price would you like to buy them or would Grant Project in Akaki Tsereteli State University, in 2018 you like to buy the products produced in Imereti Region?

Diagram 1