MMG Meeting - Brussels, 19th September 2006 label for Italy label for Italy - - industry industry Development and implementation Development and implementation for the European Eco for the European Eco Reference ENV.G.2/SER/2003/0046r Reference ENV.G.2/SER/2003/0046r of a marketing and promotion strategy of a marketing and promotion strategy

targeted towards the appliances and bed mattresses targeted towards the appliances and bed mattresses Brussels, 19th September 2006 – MMG Meeting Meeting MMG – 2006 September 19th Brussels, MAIN GOALS OF THE PROJECT COMMON ACTIONS FOR EU ECO-LABEL DIFFUSION BED MATTRESSES PRODUCT GROUP APPLIANCES PRODUCT GROUP FINAL CONSIDERATIONS AND FOLLOW UP

1 2 3 4 5 AGENDA Meeting MMG – 2006 September 19th Brussels, MAIN GOALS OF THE PROJECT COMMON ACTIONS FOR EU ECO-LABEL DIFFUSION BED MATTRESSES PRODUCT GROUP APPLIANCES PRODUCT GROUP FINAL CONSIDERATIONS AND FOLLOW UP

1 2 3 4 5 AGENDA Meeting MMG – 2006 September 19th Brussels, h case studies that have the scope ular regard to the two above To develop a marketing strategy finalized at the implementation of at the implementation finalized strategy a marketing To develop the EU Eco-label knowledge for product groups “bed mattresses” “appliances” and Italy in To stimulate the attention of manufacturers and consumers towards the EU Eco-label through new system to the EU Eco-label To promote the adhesions application forms, with partic product groups. mentioned To follow up all applicants throug the Eco-label market. to develop label Market EU Eco- strategy Follow up Marketing promotion stimulation

OBJECTIVES OBJECTIVES 1- Main goals of the project Meeting MMG – 2006 September 19th Brussels, M = Meeting Report IR = Interim Report Final DFR = Draft report FR = Final Event E =

PROJECT TIMETABLE PROJECT TIMETABLE 1- Main goals of the project Meeting MMG – 2006 September 19th Brussels, strategy activities EC meetings

Target: Drafting final report Assisting APAT and CB Check and correct strategy Testing and implementing the Appliances sector Update marketing information Planning sector-specific marketing SPECIFIC ACTIVITIES of the EU Eco-label in Italy (and eco- Italy (and in Eco-label EU of the es, to reach different targets: GENERAL ACTIVITIES

Target: strategy activities EC meetings

Bed mattresses sector mattresses Bed Drafting final report Assisting APAT and CB Check and correct strategy Testing and implementing the Update marketing information SPECIFIC ACTIVITIES Planning sector-specific marketing labeling in general) and to support the laboratories accreditation to support the laboratories and general) in labeling dedicated to diffuse a general knowledge knowledge a general to diffuse dedicated Three main groups of activiti

ACTIVITIES CARRIED OUT ACTIVITIES CARRIED OUT 1- Main goals of the project Meeting MMG – 2006 September 19th Brussels, MAIN GOALS OF THE PROJECT COMMON ACTIONS FOR EU ECO-LABEL DIFFUSION BED MATTRESSES PRODUCT GROUP APPLIANCES PRODUCT GROUP FINAL CONSIDERATIONS AND FOLLOW UP

1 2 3 4 5 AGENDA Meeting MMG – 2006 September 19th Brussels, ers that have obtained the d EU Eco-label experiences. ation to a very prepared to a very prepared ation ACTIONS , in order to diffuse its knowledge in the market and especially among manufacturers. among market and especially Study the results fromStudy the results relate Get in contact with manufactur EU Eco-label. Contacts with other CBs. talked LCE companies, to hold In each seminar about EU Eco-label Seminars on EU Eco-label rati onale in order to disclose the information to an interested and prepared audience. Lessons on EU Eco-label rationale and applications in order to disclose the inform audience, that today acts as opinion leader and constitute the future management class in the environmental field. MainCourses: MasterDegree Related analysis Training Teaching Teaching activities activities activities experiences experiences PROGRAMS MARKETING Scuola Sant’Anna di Pisa Master Degree May 2004, Italy Pisa Scuola Sant’Anna di Pisa Master Degree May 2005, Italy Pisa UniversitàPavia Master Degree di December 2003, Pavia Italy Università 2004, Pavia Italy Pavia Master Degree December di Master MarchTorino di Politecnico April 2004, Torino Italy May Master Torino di Politecnico Italy 2005, Torino Italy 2005,ORSA Education Palermo of Environmental School Master Degree 2005, Venezia of Venice University IUAV Italy (opinion (opinion leaders) and supply (market supply) supply and supply CB) Other countries Market demand Master Degree Master Degree (interested parties) students TARGET GROUP experiences (market University students Manufacturing companies Manufacturing To promote the knowledge of the EU Eco-label and eco-labeling in To promote the general among consumers and manufacturers Seminars: GOAL:

Some of the company company Some of the Brussels, 19th September 2006 – MMG Meeting Meeting MMG – 2006 September 19th Brussels,

2 - actions for EU Eco-Label diffusion Common companies Seven bed mattresses study to the pilot participating TOROC, Torino Organizing Winter XX Olympic Committee Torino Games, and Ambient Tetra Pak Carton Modena Tetra Pak Italia, in 2004 Audit, Torino, TelecomItalia Manufacturers Italian Plastics Institute, Milano, in 2005 in 2004 Parma, Barilla, EU Eco-label EU Eco-label Eco-efficiency and , have beencreated posters, brochures, int on EU Eco-label among ACTIONS have been produced by LCE to to by LCE produced have been Green Week Green and opinion leaders. and opinion informative material ( ). presentations, Eco-label section in the LCA book, and newsletters) communicate with all the target groups. biennial The participation to workshopsspecific as wellto as environmental events on issues related to the EU Eco- the as (such label the as such The permanent initiatives, museum and the internet site with the contribution of LCE. The aim of these actions these of the contributionwith aim ofThe LCE. a reference po to become was interested parties Ad hoc www.ecolabelitalia.it and events material initiatives of EU Eco- production permanent Informative PROGRAMS Participation Organization to workshops MARKETING label diffusion environmental and supply opinion leaders opinion leaders TARGET GROUP

Both market demand

Interested parties and Interested parties and Interested parties 2 - actions for EU Eco-Label diffusion Common Meeting MMG – 2006 September 19th Brussels, MAIN GOALS OF THE PROJECT COMMON ACTIONS FOR EU ECO-LABEL DIFFUSION BED MATTRESSES PRODUCT GROUP APPLIANCES PRODUCT GROUP FINAL CONSIDERATIONS AND FOLLOW UP

1 2 3 4 5 AGENDA Meeting MMG – 2006 September 19th Brussels, CB other countries producers to the I- resses t lable project. support this to y n of experiences from al . Particular care has been addressed . Particular bel in Italy ng the furnishing sector (where bed s of bed mat G llectio d mattresses manufacturers d mattresses m o TIVITIES the Consortium of bed mattresses to solve tiu C ts d c n A n a concerni e EU Eco-la R n o se th BED MATTRESSES e EU Eco-label in It SECTO diffu ent the Consor belonging to both groups avai belonging to ccreditati es the presence of manufacturers ences including other P b a ri akeholders such as ASSARREDO with a Consortium of be with a e to pr n past experiences e a der to diffuse th ties in order to ually included) s of: tivi c of the most important events on ntacts o s are u of: of similar Itali e s n analysis of past exp series of a ctivities in order to reach potential applica list of c he activities in or a a a a t Starting of a pilot project exchange of information between LCE an APAT Steady to understand the best actors some technical problems with Planning • • • Analysis Implementati • • Identification mattres Involvement of specific st Involvement of APAT in a meeting organized by Official meeting in Rom and explain problems of La SK TING T TA C AND STRATEGY 2 - TESTING APAT AND CB 3 -ASSISTING PROJE 1 -MARKE THE STRATEGY IMPLEMENTING ACTIVITIES IMPLEMENTED:

ed mattresses product group ACTIVITIES IMPLEMENTED:

B 3 – Meeting MMG – 2006 September 19th Brussels, n of nsio e l Results count the delay in e EC about the activities rt including Fina o ke into ac a was addressed to establish a establish a was addressed to t e biggest problem since it was e biggest problem since it was te th e pilot project, an ext l rep ng th revised Fina TIVITIES a C Final Report. To to regularly upda d A n R ted a BED MATTRESSES SECTO for testing be th appeared to n market gs dedic appliance sector the first action d laboratory for testing duri a e edited structure in Italy neither in other European country. The ed ited laboratory (IMQ-Milano) ited laboratory ect l e hs has been decided a series of meetin of a n o editation of the s accreditation of the laboratory epared The not possible to identify an accr accreditation phase took more than strategy one year. The has been corrected to take into this problem and for the account Study of the bed mattresses Itali Drafting of the Final Report and Revised the accr the project for 3 mont pr Organizati performed and the results reach co-operation with an accred

E S ION T T T C EC SK PDA 7 - 6 - AND U TA FINAL WITH PROJE REPORT” CORRECT 4 - CHECK STRATEGY MEETING 5 - “DRAFTING MARKETING INFORMA ACTIVITIES IMPLEMENTED:

ed mattresses product group ACTIVITIES IMPLEMENTED:

B 3 – Meeting MMG – 2006 September 19th Brussels, accredited to accredited delay to wait for the difficult to be interpreted and Italian Ministry of Production Activities. of the sole lab that decided to present to the Bed Mattresses Product Group Consortium of Bed Mattresses manufactures involvement: Consortium of Bed Mattresses manufactures involvement: different problems to manage with seven different slide)manufacturers (see next Some of the textiles criteria are applied EU Eco-label criteria requirements on flame retardants differ from the Italian legislation. study (or a comparison) on the depth in an It could be useful various Member States legislations about this issue. Unavailability of laboratories at European level accreditation application form to the do testing for this PG and the consequent for this PG and the consequent do testing HOT SPOTS: HOT SPOTS: rers labs Flame criteria Textiles retardants

Accredited Accredited

Manufactu- 3 – mattresses product group Bed Meeting MMG – 2006 September 19th Brussels, NOTES

N0 N0

YES X X X X X X X X X X X X X X X X X X X x X x X Check listCheck APPLICATION FORMAPPLICATION EU Eco-label “Bed Mattresses”Application Form Application data Commitment declaration “I undertake : • to know the Commission Decision 3/9/2002 establishing the ecological criteria for the award of the Community Eco-label to bed mattresses. • to know the standard contract and assessment proceduresproposedthe which are Competentby and acceptterms…” Body its Declaration of exclusion of misrepresentation and informationadvertising Legalof RepresentativeCopy identitycard Certificatecompanyregister registration of in the Laboratory accreditation documents X X Laboratory declaration ofindependence from the applicant Applicant declaration of independence from the laboratory INFORMATION APPLICANT PRODUCT INFORMATION General information on the product Production process description controlQuality trademarkQuality Product Technical Sheet ECOLABEL CRITERIA Criterion 10– Information appearingon the EU Eco-label A. 1 A. 2 A. 3 A. 4 A. 5 A. 6 A. 7 A. 8 A. 9 A. A.10 Payment receipt of application fees B B. 1 General company information B. 2 Production data, turnover, etc. 3 B. Management system certification/registration C 1 C. X 2 C. 3 C. 4 C. 5 C. D. D. 1 Applicable criteriaandresults D. 2 Criteria 1, 2 and 4 (a-g) - polyurethane foam (PUR) 3 D. Wire Criterion 3 springs - and D. 4 Wooden Criterion 5 – material D. 5 X Criterion 6 – Textiles (fibres and fabric) D. 6 CriterionGlues 7 – D. 7 CriterionDurability 8 – D. 8 Criterion 9Information – on the packaging 9 D. 2006 Seven September a draft dossier bed mattresses UP TO DATE UP TO DATE

companies presented 3 – mattresses product group Bed Meeting MMG – 2006 September 19th Brussels,

NOTES Lack of complete not always companies

declarations Company data supporting the documentation

N0 N0

YES X X X X X X X X X X X X X X X X X x X X X X Check listCheck APPLICATION FORMAPPLICATION EU Eco-label “Bed Mattresses”Application Form Application data X Commitment declaration “I undertake : • to know the Commission Decision 3/9/2002 establishing the ecological criteria for the award of the Community Eco-label to bed mattresses. • to know the standard contract and assessment proceduresproposedthe which are Competentby and acceptterms…” Body its Declaration of exclusion of misrepresentation and informationadvertising Legalof RepresentativeCopy identitycard Certificatecompanyregister registration of in the Laboratory accreditation documents X X Laboratory declaration ofindependence from the applicant Applicant declaration of independence from the laboratory INFORMATION APPLICANT PRODUCT INFORMATION General information on the product Production process description controlQuality trademarkQuality Product Technical Sheet ECOLABEL CRITERIA Criterion 10– Information appearingon the EU Eco-label A. 1 A. 2 A. 3 A. 4 A. 5 A. 6 A. 7 A. 8 A. 9 A. A.10 Payment receipt of application fees B B. 1 General company information B. 2 Production data, turnover, etc. 3 B. Management system certification/registration C 1 C. X 2 C. 3 C. 4 C. 5 C. D. D. 1 Applicable criteriaandresults D. 2 Criteria 1, 2 and 4 (a-g) - polyurethane foam (PUR) 3 D. Wire 3 Criterion springs - and D. 4 Wooden Criterion 5 – material D. 5 X Criterion 6 – Textiles (fibres and fabric) D. 6 CriterionGlues 7 – D. 7 CriterionDurability 8 – D. 8 Criterion 9Information – on the packaging 9 D. Eco-labeled Difficulties in Textile products not obtaining suppliers data and information

UP TO DATE UP TO DATE Critical aspects emerged compiling the application form: 3 – mattresses product group Bed Meeting MMG – 2006 September 19th Brussels, : FELT SPRING POLYURETHANE. PADDING -PADDING WOOL GLUE EXTERNAL COVERING - COTTON THE PROTOTYPE OF BED MATTRESSES to be certified

UP TO DATE UP TO DATE 3 – mattresses product group Bed Meeting MMG – 2006 September 19th Brussels, MAIN GOALS OF THE PROJECT COMMON ACTIONS FOR EU ECO-LABEL DIFFUSION BED MATTRESSES PRODUCT GROUP APPLIANCES PRODUCT GROUP FINAL CONSIDERATIONS

1 2 3 4 5 AGENDA Meeting MMG – 2006 September 19th Brussels, Criteria under revision: them LCE didn’t focus on dishwashers; light bulbs; vacuum cleaners; refrigerators; televisions; washing machines; (personal computers) (notebooks). APPLIANCES PRODUCT GROUP ¾ ¾ ¾ ¾ ¾ ¾ ¾ ¾

PRODUCT GROUP DEFINITION: PRODUCT GROUP DEFINITION: 4 – Appliances product group Meeting MMG – 2006 September 19th Brussels, E e ANI .. or. Decisive role to … s ect er t e EC about the activities t associations lik le s r nces s te th e ngle i , s er t t . Particular care has been addressed to . Particular the applia le g s n w g manufactur e n TIVITIES to regularly upda : n C evious tasks. s groups available to groups available project. support this A a partner to push the appliance sector. ted R ant concerni a APPLIANCE plic p ants. ecially in other PGs ed parties usi SECTO de in the pr st gs dedic a d pplic e ts ant events e c d of the Revised Final Report. n market ter a nta o ences esp ri e ach potential a ntial in e st of c NCES Itali li series of meetin of the activities m of a APPLIA of a on n on of the most import o of: ries to involve potential a o ivities in order to re n analysis of past exp a borat Drafting of the Final Report an Planning • •act Identificati la Attempt to involve pot LCE as APAT and IMQ has been selected by Critical analysis Study of the Organizati performed and the results reach Steady exchange of information between LCE an APAT Steady understand the best actors belonging to both belonging to understand the best actors Implementati SK E ION T TING T TING T TA INGS ECT EC RT” C R AF PDA EET AND HECK AND U FINAL DR M C COR “ STRATEGY WITH REPO STRATEGY PROJE 2 - TESTING 5 - MARKETING 7 - APAT AND CB 4 - 3 -ASSISTING THE STRATEGY 6 - INFORMA 1 -MARKE IMPLEMENTING ppliances product group ACTIVITIES IMPLEMENTED: ACTIVITIES IMPLEMENTED:

A 4 – Meeting MMG – 2006 September 19th Brussels, . they can’t force appliances appliances they can’t force x and time-consuming decision on the appliances environmental environmental on the appliances : existence of relatively few, big companies. New Directive on EuPs. Existence of a mandatory and well-known Energy Label Existence Oligopolistic market The companies size implies comple dynamics. Lack of competitiveness attributes. Low individual decision power: products. Eco-labeled to introduce manufacturer Lack of customers’ information. HOT SPOTS: HOT SPOTS: veness Market Energy Retailers Competiti-

Label. EuPs 4 – Appliances product group Meeting MMG – 2006 September 19th Brussels, MAIN GOALS OF THE PROJECT COMMON ACTIONS FOR EU ECO-LABEL DIFFUSION BED MATTRESSES PRODUCT GROUP APPLIANCES PRODUCT GROUP FINAL CONSIDERATIONS AND FOLLOW UP

1 2 3 4 5 AGENDA Meeting MMG – 2006 September 19th Brussels, [1] 30 10 500 100 350 750 250 200 1500 Not quantifiable Not quantifiable Not quantifiable Not quantifiable Number of total people reached people 3 1 2 10 300 250 General Diffusion 4 pages on line Not quantifiable are dedicated to Eco-label reached reached reached 7 pages 7 pages and olders have been reached, informed (students) [2] 1 3 10 250 200 500 students 500 40 pages on line 100 professionals professionals 100 1500 copies 1500 copies Waiting for response contacted via mail 750 visitors Appliance Sector Appliance at least 15, and others have been at least others 15, and More than More 200 visitors (interested parties) (interested 200 visitors More than More and Italian componentry engineering eco- engineering and Italian componentry were sustainability event that received LCE newsletter event that received LCE newsletter sustainability The producers involved in the The producers Product innovation involved About 1 2 10 300 200 Bed Seven response Sector Waiting for producers pilot project The first printing of the book is of involved in the involved 45 pages on line Mattresses Action Marketing Marketing A large number and variety of stakeh and rationale EU Eco-label existence and sensitized on the Teaching Participation to workshops/ events Green Week Posters Newsletters and papers Training Permanent Museum and reviews Journal TOROC Communication to or of involvement manufacturers associations Internet site New book on LCA Biennial

GENERAL RESULTS GENERAL RESULTS 5 – considerations and follow up Final Meeting MMG – 2006 September 19th Brussels, as a ; green purchasing ably ready by the end of sensitization with the manufacturers consortium, the application form is assembled for each laboratory accreditation laboratory seven manufacturers in the project Spill-over effect : textile producers involvement Steady cooperation • Involvement of initiatives (TOROC) manufacturer and will be prob September • for the Support • • Retailers and shop chains case study • APAT, I-CB and EU:

BED MATTRESSES BED MATTRESSES 5 – considerations and follow up Final Meeting MMG – 2006 September 19th Brussels,

s on cu o ic f ecif p s vities and h , wit l labels a t en anning of common acti EU Eco-label zed by LCE and IMQ on environm established with the Italian accredited ers Organi set up with manufacturers with retail

ning Course 6

More than 50 appliances manufacturers involved

0

0

2

Y

Follow up A Good cooperation Contacts Contacts

• laboratory for testing (IMQ): pl APAT involvement. • • M Advanced Trai APPLIANCES inal considerations and follow up APPLIANCES

F 5 – Meeting MMG – 2006 September 19th Brussels, SPA A 29 I.C.E.L. SCARL 47 SCHNEIDER ELECTRIC SPA 31 IRCE SPA 46 SCAME PARRE SPA 55 WHIRLPOOL EUROPE SRL 39 MOCOM SRL 38 MERLONI TERMOSANITARI SPA 43 POLTI SPA 51 URMET DOMUS SPA 32 ISKRA EMECO 33 ITALIAN CABLESPA COMPANY 40 NOTIFIER ITALIA SRL 30 IMETEC SPA 36 LANDISSPA + GYR 37 MERLONI ELETTRODOMESTICI SPA 41 OTIS SPA 53 VLM SPA 54 VORTICE ELETTROSOCIALI SPA 34 JABIL CIRCUIT SRL 45 S.T.A.R. SPA 49 SMEG SPA 48 SIEMENS SPA 35 LA TRIVENETA CAVI SPA 56 ZEPA SP

List of appliances manufacturers

6

0

0

2

Y 1 ABB SACE SPA 2 ANTONIO MERLONI SPA 3 BAXI SPA 4 BEGHELLI SPA 9 CEFLA SCARL 5 BRUNO BALDASSARI & F.LLI SPA 6 BTICINO SPA 8 CARRIER SPA 7 ELETTRODOMESTICI CANDY SRL

11 DE LONGHI SPA 12 DISANO ILLUMINAZIONE 10 CELESTICA ITALIA SRL 13 DUCATI ENERGIA SPA 14 E.R.C. ELETTRORADIO COSTRUZIONI SPA15 EL.MO SPA 16 42 ELECTROLUX HOME PRODUCTS ITALY SPA CAVI PIRELLI E SISTEMI ENERGIA ITALIA SPA 17 ENEL DISTRIBUZIONE SPA 44 RIELLO SPA 24 GE POWER CONTROLS BELGIUM BVBA25 GENERAL CAVI SPA 26 GENERALI PROPERTIES SPA 52 VD SERVICE SRL 18 ESAOTE SPA 20 FINMEK MANUFACTURING SPA 21 FIRME DI VETRO SPA 22 FOREM 50 TECNOGAS 23 FORMENTI SELECO SPA 27 GEWISS SPA 19 FASTWEB SPA 28 I GUZZINI ILLUMINAZIONE SRL

A M

APPLIANCES APPLIANCES 5 – considerations and follow up Final Meeting MMG – 2006 September 19th Brussels, pursuant to pursuant to . irements of the applicable irements of the applicable mply with the ecodesign to the EU Eco-label certification ormity in the context of this Directive, the requirementsthat eco-label. are met by procedure referred to in Article 19(2), may nt conditions to the Community eco-label ementing measure insofar as those as those insofar measure ementing . EuPs which such other have been awarded d the Community eco-label re worried about the new EU shall be presumed to co comply with the ecodesign requ requirements are met by the eco-label Article 9 - of conformity Presumption EuPs which have been awarde LCE & IMQ TRAINING COURSE LCE & IMQ TRAINING COURSE 3. requirements of the applicable impl implementing measure, insofar as those – – decide that other eco-labels fulfil equivale Regulation (EC) No 1980/2000 Commission, acting in accordance with the in accordance Commission, acting pursuant to Regulation (EC) No 1980/2000 4. For the purposes of presumption of conf eco-labels shall be presumed to and to stimulate some manufacturers apply for the label to highlight the advantages connected Many manufacturersinvolved we Directive 2005/32/CE about the EuPs eco-design:

APPLIANCES APPLIANCES LCE focused the discussion on this issue: 5 – considerations and follow up Final Meeting MMG – 2006 September 19th Brussels, , as ifficult to be used by Italian PAs FIRE-RESISTANT BED stimulate Eco-labeled appliances demand EU Eco-label criteria cannot be used by Italian PAs by Italian be used cannot EU Eco-label criteria to develop Green Public Procurement criteria EU Eco-label criteria are very d Public Procurement criteria Green to develop MATTRESSES well as the Eco-label diffusion among appliances manufacturers Public Administrations buy only The GPP can

GREEN PUBLIC PROCUREMENT GREEN PUBLIC PROCUREMENT 5 – considerations and follow up Final Meeting MMG – 2006 September 19th Brussels, c/o Environment Park Environment c/o c/o Environment Park Environment c/o – – [email protected] [email protected] 10144 Torino (Italy) 10144 Torino (Italy) Fax: +39 011 225 7319 Fax: +39 011 225 7319 Tel.: +39 011 225 7311 Tel.: +39 011 225 7311 LIFE CYCLE ENGINEERING LIFE CYCLE ENGINEERING For any further information: For any further information: Via Livorno 60 Via Livorno 60

THANK YOU FOR YOUR ATTENTION! THANK YOU FOR YOUR ATTENTION! THANK YOU! Meeting MMG – 2006 September 19th Brussels,