Profile Showa Shell Sekiyu K.K. 2004 Annual Report
Showa Shell Sekiyu K.K. was formed in 1985 by an equal merger of two partners: Showa Oil Co., Ltd., established in 1931, and Shell Sekiyu K.K., which had more than a century of tradition in Japan. In the ensuing years, Showa Shell has continued to foster a hybrid corporate culture that incorporates the best of both Japanese and Western manage- ment practices. It has the attention to detail of a Japanese enterprise—sensitive to the needs of cus- tomers and rooted in the local community. It also has Western-style speed—embodying innovation and change to be responsive to stakeholders and the business environment. With these two features combined, the Company has achieved a corporate revolution that puts it well ahead of the competition. CONTENTS With its background as a member of the Royal Dutch/Shell Group, the Company is now turning a new page in its history. In 2004, Saudi Aramco, Profile i the national oil company of Saudi Arabia, which is Showa Shell Sekiyu at a Glance—Challenge to Corporate Reform ii the world’s largest oil producing nation, became a new partner to Showa Shell. The subsequent infu- Consolidated Financial Highlights 1 sion of new values will enable Showa Shell to build To Our Shareholders 2 a multilayered corporate culture and further enhance its corporate value. Corporate Governance 8
Daiba Frontier Bldg., 2-3-2, Daiba, Minato-ku, Tokyo 135-8074, Japan The Showa Shell Value Chain 10 Tel: +81-3-5531-5591 http://www.showa-shell.co.jp/ New Business Initiatives 11 Corporate Social Responsibility in Action 12
Network, Major Subsidiaries and Affiliates 13
Ten-Year Summary of Selected Financial Data 14
Management’s Analysis of Financial Position and Operating Results 14
Consolidated Balance Sheets 18
Consolidated Statements of Income and Shareholders’ Equity 19
Consolidated Statements of Cash Flows 20
Notes to the Consolidated Financial Statements 21
Report of Independent Auditors 29
Code of Conduct 30
Investor Information 31
Printed in Japan with 100% recycled paper July 2005 i c4 c1 i Profile Showa Shell Sekiyu at a Glance—Challenge to Corporate Reform
Showa Shell Sekiyu K.K. was formed in 1985 by an equal merger of two partners: Showa Oil Co., Ltd., established in 1931, and Shell Sekiyu K.K., which had more than a century of tradition in Japan. In the ensuing years, Showa Shell has continued to foster a hybrid corporate culture that incorporates the best of both Japanese and Western manage- ment practices. It has the attention to detail of a Japanese enterprise—sensitive to the needs of cus- tomers and rooted in the local community. It also has Western-style speed—embodying innovation and change to be responsive to stakeholders and the business environment. With these two features combined, the Company has achieved a corporate revolution that puts it well ahead of the competition. CONTENTS With its background as a member of the Royal Dutch/Shell Group, the Company is now turning a new page in its history. In 2004, Saudi Aramco, Profile i the national oil company of Saudi Arabia, which is Showa Shell Sekiyu at a Glance—Challenge to Corporate Reform ii the world’s largest oil producing nation, became a new partner to Showa Shell. The subsequent infu- Consolidated Financial Highlights 1 sion of new values will enable Showa Shell to build To Our Shareholders 2 a multilayered corporate culture and further enhance its corporate value. Corporate Governance 8
The Showa Shell Value Chain 10
New Business Initiatives 11 Industry-leading Corporate Social Responsibility in Action 12 Consistent growth capacity utilization Network, Major Subsidiaries and Affiliates 13 Refinery Capacity Utilization Rate Gasoline Market Share in market share % rate % Ten-Year Summary of Selected Financial Data 14 100 15.00 94.6 Management’s Analysis of Financial Position and Operating Results 14 93.4 92.4 14.1 14.2 89.6 14.25 88.4 88.7 Consolidated Balance Sheets 18 90 88.0 13.5 Long-term rating 83.7 84.0 13.50 13.3 Consolidated Statements of Income and Shareholders’ Equity 19 Rating and Investment 83.3 12.9 Information Inc. (R&I) ...... A 80 81.1 12.7 Consolidated Statements of Cash Flows 20 81.2 12.75 12.6 Japan Credit Rating Agency Ltd...... A+p 79.2 79.4 12.5 12.4 77.8 77.1 Notes to the Consolidated Financial Statements 21 Moody’s Japan K.K...... Baa1 70 12.00 97 98 99 00 01 02 03 04 96 97 98 99 00 01 02 03 04 Report of Independent Auditors 29 Short-term (CP) rating Rating and Investment Showa Shell Group Note: Includes Seibu Oil Co., Ltd. Code of Conduct 30 Information Inc. (R&I) ...... a-1 Industry Average ¥121.6 billion Steady improve- Investor Information 31 reduction in struc- ¥325.0 billion ment in revenue Borrowings Structural Cost Reductions tural costs Consolidated Ordinary Income ¥ Billion reduction in interest- % ¥ Billion ¥ Billion Cumulative 500 68.9 bearing debt 80 140 70 ¥121.6 Billion 61.9 60 400 60 6.5 3.9 6.7 58.0 9.9 50 300 33.6 40 15.4 40.4 40 70 31.7 200 31.0 20 30 16.7 20 100 0 11.7 10 19.1 0 –20 0 0 96 97 98 99 00 01 02 03 04 96 97 98 99 00 01 02 03 04 00 01 02 03 04
Showa Shell Group affiliates Gearing ratio (consolidated) Note: Non-consolidated. Current Cost of Supply (CCS) basis: Based on cost of supply minus effect Showa Shell Sekiyu Gearing ratio (non-consolidated) of changes in inventory valuations. Note: Gearing ratio is interest-bearing debt/Average capital employed Weighted-average method: Method used for valuation of inventories at (shareholders’ equity plus interest-bearing debt). end of period, based on average unit cost of procurement during i ii accounting period. iii ii iii 31(c3) Consolidated Financial Highlights Showa Shell Sekiyu K.K. and Consolidated Subsidiaries Years ended December 31
Millions of yen 2004 2003
For the year: Net sales ...... ¥1,839,445 ¥1,726,917 Income from operations ...... 60,185 35,974 Ordinary income ...... 61,927 38,188 Net income ...... 2,362 21,000 At year end: Total shareholders’ equity ...... 226,956 234,773 Total assets ...... 905,823 882,299 Interest-bearing debt ...... 114,782 120,950
Yen Per share data: Net income per share (yen) ...... ¥ 6.14 ¥ 55.96 Cash dividends (yen)...... 30.00 25.00 Shareholders’ equity per share (yen) ...... 605.25 627.07 Ratios: Return on equity (ROE) (%)...... 1.0 9.2 Return on assets (ROA) (%)...... 0.3 2.3 Gearing ratio* (%)...... 33.6 34.0 Note: Gearing ratio is interest-bearing debt/Average capital employed (shareholders’ equity plus interest-bearing debt).
1 To Our Shareholders
Overview of Fiscal 2004 Crude oil prices rose to record levels during the fiscal year ended December 31, 2004, presenting Showa Shell with a challenge that we met without flinching. With crude oil accounting for the majority of the Company’s manufacturing costs, Showa Shell has to react swiftly to rising prices of crude oil. Although not immedi- ately apparent during the first half of fiscal 2004, Showa Shell succeeded in adjust- ing its gasoline and other prices to compensate for rising crude oil prices by the second half of fiscal 2004. Net sales for fiscal 2004 rose to ¥1,839.4 billion, up 6.5 percent year on year. With gross profit of ¥173.4 billion, the gross profit margin on net sales was 9.4 percent, up 0.3 percentage point from fiscal 2003. A continuing effort to reduce costs enabled Showa Shell to lower its selling, gen- eral and administrative (SG&A) expenses to ¥113.2 billion, down 6.2 percent year on year. The ratio of SG&A expenses to net sales was 6.1 percent, down from 7.0 percent in fiscal 2003. As a result of these initiatives, income from operations rose significantly to ¥60.2 billion, up 67.3 percent from fiscal 2003.
Enhanced Profitability, Independent of Fluctuations in Crude Oil Prices Ordinary income was significantly higher than our initial forecast, reaching a record-high ¥61.9 billion, up 62.2 percent year on year. In years when crude oil prices rise, profits tend to be boosted by the effect of valuation of inventory. For the fiscal year ended December 31, 2004, valuation gains on inventories boosted profits by ¥21.5 billion. The Company’s ordinary income, based on the current cost of supply (CCS), minus valuation gains on invento- ries, was ¥40.4 billion, up 11.3 percent compared with ¥36.3 billion in fiscal 2003. This result indicates that Showa Shell’s profits have grown steadily, independent of the ups and downs of crude oil prices. Net income was ¥2.3 billion in fiscal 2004, due to the early adoption of accounting for impairment of assets, which will not be John S. Mills, President, Representative Director mandatory for two more years. The special loss from impairment of assets was ¥33.7 billion, which led to a temporary drop in net income. However, this move is expected to benefit Showa Shell by strengthening our financial position and improving the transparency of financial activities. Return on equity (ROE), calculated on a basis that eliminates special factors such as accounting for impairment of
Haruyuki Niimi, Chairman, Representative Director
2 A year in which Showa Shell dealt with record rises in crude oil prices and redefined its true value as a corporation.
Crude Oil Costs and Retail Oil Prices in 2004
US$/Barrel ¥/Liter 45 150
40 140
35 130
30 120 119 120 119 25 113 114 110 107 108 20 100
105 15 94 95 94 90 89 90 10 85 80
5 70
0 60 January February March April May June July August September October November December
Crude oil Regular gasoline Gas oil Source: Survey of Market Conditions for Oil Products Sold through Service Stations, The Oil Information Center.
Cash Dividends
¥ 40
35
5 30 30
25 25
20 20
15
10
9
0 99 00 01 02 03 04 05 Estimate At year-end Interim period Special dividend (marking the 20th year since the merger)
3 assets and valuation gains on inventories, was 10.2 percent, improving 1.0 percentage point from 9.2 percent in the previous year.
Continuous Dividend Increases Showa Shell has made steady gains in total annual cash dividends since the ¥9 divi- dend per share recorded in fiscal 1999. For fiscal 2004, the Company paid out a total annual cash dividend of ¥30 per share, up ¥5 year on year. The dividend increase reflects the Company’s efforts to achieve a stronger financial position and improve both its cost-competitiveness and revenue earning capability. For fiscal 2005, the Company plans to issue a special cash dividend of ¥5 mark- ing the 20th anniversary of the merger of Showa Oil and Shell Sekiyu. Combined with the forecasted regular cash dividend of ¥30 per share, the total annual cash dividend is projected at ¥35 per share, for an increase of ¥5 year on year.
Embarking on the Path to Growth Since 1996, Showa Shell has tended to maintain a balanced state of contraction due to its giving priority to strengthening its financial position. In fiscal 2004, capi- tal expenditures exceeded the Company’s depreciation for the first time in eight years, with capital expenditures of ¥25.3 billion exceeding depreciation of ¥24.7 billion. This performance was due to the Company’s decision to embark on the path toward sustained revenue growth. As for capital expenditures, Showa Shell made strategic investments and loans, which included raising the investment ratio in Seibu Oil Co., Ltd., taking a stake in Marubeni Energy Corporation, and imple- menting acquisition of ITOCHU LubNet Inc. Other investments included the pur- chase of DM Gas Station, Inc., and financing to restructure a dealer in which Showa Shell had invested. In addition to conventional maintenance investment, notable investments in manufacturing equipment included strategic investments for adding value and environmental measures, through facility investment in plant and equipment to supply sulfur-free fuel with a sulfur content of less than 10 ppm. For fiscal 2005, Showa Shell is targeting net sales of ¥2,190.0 billion for a year- on-year increase of 19.0 percent. The goal for ordinary income is ¥60.0 billion, down 3.0 percent from fiscal 2004, while the net income objective is ¥35.0 billion, an increase of approximately 14.8 times over the previous years total. The ex- pected drop in ordinary income in spite of higher net sales is due to the temporary boost in profits from valuation gains in inventories that occurred in fiscal 2004, and in no way indicates a drop in the Company’s profitability. Ordinary income based on CCS is forecasted at ¥45.0 billion, increasing again by 11.3 percent over fiscal 2004. Showa Shell will meet its goals through proactive investment leading to sus- tainable revenue growth, paired with initiatives to further improve management efficiency.
Change in Shareholder Composition (Equity Participation by Saudi Aramco and Increase of Individual Shareholders) The shareholder makeup at Showa Shell changed significantly during fiscal 2004, when the Company gained a new partner in Saudi Aramco, the national oil com- pany of Saudi Arabia, the world’s largest oil producing nation. Saudi Aramco joins the Royal Dutch/Shell Group, one of the world’s leading oil conglomerates, as a
4 Shifting from a balanced state of contraction to a path of growth. Showa Shell is increas- ing its capital expenditures to achieve sus- tained growth in revenue and income.
Capital Expenditures and Depreciation (Consolidated)
¥ Billion 95.1 50 47.1
Depreciation 40 37.0
34.5 30 26.6 25.1 25.3
19.8 24.7 20 22.7 17.8 16.3 11.5 9.2 10
0 96 97 98 99 00 01 02 03 04 05 Estimate Showa Shell Sekiyu Showa Shell Group consolidated subsidiaries
Capital Investments Based on Growth Strategy
Capital participation in Marubeni Energy Corporation
Acquisition of DM Gas Station, Inc. (Daiya Shoseki) Sales strategy
Establishment of Kanto Kouyu Energy K.K. Strengthen core businesses
Increased equity ownership in Seibu Oil Co., Ltd. Production and supply strategy
Investment in equipment to produce sulfur-free fuel
Construction of equipment to produce mixed xylene (Seibu Oil) Strengthen core-related Entry into city gas business businesses
5 major shareholder of Showa Shell. The equity participation by Saudi Aramco is important for Showa Shell’s business as well as corporate governance. In December 2004, Showa Shell issued a secondary offering that significantly increased the number of shareholders, individual shareholders in particular, which helped to improve the liquidity of the Company’s shares on the stock market. In fiscal 2005, the Company will implement a further stock transfer that will give the Royal Dutch/Shell Group a 35 percent stake and Saudi Aramco a 15 percent stake in Showa Shell, with common shareholders holding a 50 percent stake. Number of Shareholders (1990–2004 Figures are before computer-aided name The “New Foundation” Philosophy identifcation) Showa Shell Sekiyu K.K. was formed 20 years ago through the merger of Showa Shareholders 26,000 Oil Co., Ltd., and Shell Sekiyu K.K. in 1985. In the first decade after the merger, 24,562 Stock the oil industry as a whole received protection under the Provisional Measures Law offering on the Importation of Specific Kinds of Petroleum Refined Products, or Special 22,000 Petroleum Law. With the abolishment of Japan’s Special Petroleum Law in April 1996, the ensuing decade has brought dramatic changes in the business environ- ment for the Japanese oil industry and an industry restructuring. During this period 18,000 of restructuring, Showa Shell renewed its focus on its core businesses and sought to reduce structural costs, enabling the Company to achieve a strong financial posi- tion and a level of profitability that leads the Japanese oil industry. However, rec- 14,000 ognizing the need to avoid complacency based on past success, we have adopted Began steady 11,970 12,997 the “New Foundation” philosophy, aimed at securing an even brighter future for increase in dividends Showa Shell. 10,000 9,475 This philosophy encapsulates three major approaches for Showa Shell. The first Reduced approach is to break away from our past, in a good sense. This approach enables minimum lot of shares to be traded us to examine long-cultivated strengths to identify which strengths are necessary 6,000 6,508 to achieve future growth, without unduly focusing on past success. The second 90 92 94 96 98 00 02 04 approach is our decision to set out on a path of growth in an effort to increase The number of individual sharehold- profits driven by revenue growth, in addition to the previous focus on securing ers has increased significantly as a profits through efficiency improvements and cost reduction. Finally, the “New result of a two-pronged strategy to boost the number of shareholders Foundation” philosophy symbolizes the beginning of a new era for Showa Shell, and improve stock liquidity. In October 2002, Showa Shell changed with the change in shareholder composition. the minimum lot of shares to be The “New Foundation” philosophy is also indicative of an even greater recogni- traded from 1,000 to 100, and in December 2004 executed a stock tion by management of the need to fulfill Showa Shell’s responsibilities to its share- offering of ten million shares. holders. Due to changes in the composition of the Company’s major shareholders, individual and institutional investors now comprise Showa Shell’s largest group of shareholders. The management at Showa Shell is fully committed to ensuring that the Company meets the expectations of its individual and institutional investors. We look forward to our shareholders’ continued understanding of and support for the Showa Shell Group.
Haruyuki Niimi John S. Mills Chairman, Representative Director President, Representative Director
6 In its 20th year, Showa Shell makes a new commitment to its shareholders: Build a “New Foundation”
Corporate Reform Program and New Foundation Program
Building a new business model Becoming a leading companyny
Achieving sustained growth
Creating added value
Strategic partnershiips
Reinventing the business portfolio
Developing leadership skills and adopting new personnel policies
Structural cost reduction
1996 2002 2005 First stage of corporate reforms Second stage of corporate reforms “New Foundation” philosophy JUMP-21 Cost reduction and business process reengineering (BPR)
Stock Transfer from Shell to Saudi Aramco Before As of August 31 , 2004 By Mid -2005
Royal Royal Royaal Dutch/ Dutch/ Dutch/ Other Shell Other Shell Other Shell Group Group Approx. Groupu 50% 50% 50% Approx. 50% 40% 35%
Appprox Approx. 10% 15% Saudi Saudi Aramco Aramco
Signing Ceremony for Equity Transfer Senior executives of the three companies (From left): Rob Routs, Managing Director and Executive Director of Royal Dutch Petroleum Company; Haruyuki Niimi, Chairman and Representative Director of Showa Shell Sekiyu K.K.; Abdallah S. Jum’ah, President and Chief Executive Officer of Saudi Aramco; and Abdulaziz F. Al-Khayyal, Senior Vice President of Refining, Marketing & International of Saudi Aramco. 7 Corporate Governance To achieve sustainable growth and further enhance the value of the corporation, Showa Shell is taking initiatives to separate management and operations, to improve the trans- parency and efficiency of management. The Company is also taking active steps to incorpo- rate outside, objective viewpoints into its management, to create an ideal corporate gover- nance structure.
(From left, front row): Directors Executive Officers Yoshihiko Miyauchi, Haruyuki Niimi, John S. Chairman, Representative Directors Senior Managing Executive Mills, Akio Kioi Director H. K. Lim Officer (From left, back row): Haruyuki Niimi Yoshihiko Miyauchi Jun Yui Yasuo Murayama, Takako Mohri, Roy D. Waight, President, Representative Mohammad S. Alshammari Managing Executive H. K. Lim, Mohammad S. Director Officers Alshammari, Masayoshi John S. Mills Kanji Yamamoto Satake, Hisao Nozaki, Full-Time Auditor Shigeya Katou Vice Presidents, Directors Hisao Nozaki Jin Satou Yukimichi Ikemura Masayoshi Satake Auditors Hideo Degoshi Roy D. Waight Takako Mohri Managing Directors Akio Kioi Executive Officers Shigeya Katou Shigeaki Kameda Yasuo Murayama Tadamitsu Fukuchi Kazuo Murakami Yoshitaka Takesawa Tomoyuki Egami Jun Arai Atsuhiko Hirano (As of March 30, 2005)
8 Corporate Governance in Action Showa Shell’s Board of Directors comprises nine directors, including three outside directors. In addition to decision-making regarding crucial aspects of management strategy, the Board oversees Showa Shell’s operations. Operating decisions are made at management operations meetings attended by the Company’s executive officers. To achieve separation of manage- ment and operations, management operations meetings are held without the Chairman/Representative Director, who serves as the Board meeting chair, and the outside directors. The President/Representative Director of Showa Shell serves as the chair for management operations meetings. The three-person Committee of Auditors consists of two outside auditors and one internal auditor. The Committee conducts operations and accounting audits to assist the Board of Directors in performing its duties. Internal auditing is carried out by the Auditing Department, which reports directly to the President and Representative Director. The Auditing Department conducts regular internal audits targeting divisional accounting, operations and compliance. In 2004, Showa Shell established the Corporate Governance Committee as a permanent committee to advise the Board of Directors. The committee is designed to enable the Board of Directors to incorporate the views of outside experts, to enhance the transparency and objec- tivity of management. The five-person committee comprises the Board meeting chair with two outside directors and two outside experts.