FANTASTIC BEASTS & WHERE TO FIND THEM

& MAGIC RADIO I HAVE TO SAY THIS HAS To celebrate the highly anticipated release of Fantastic BEEN ONE OF THE MOST BRILLIANT PARTNERSHIPS Beasts And Where To Find Them, Bauer Media took WE’VE WORKED ON HELENE DICKSON, GRAVITY ROAD Magic Radio to new heights, broadcasting live from ALEX LEWIS, VICE PRESIDENT OF WARNER a flight to New York! THE CHALLENGE EXECUTION The November 2016 release of Warner Bros’ Fantastic Beasts The campaign began with a competition giving listeners the RESULTS And Where To Find Them – a spin-off of the Harry Potter series chance to head to New York with Magic in the Morning for Over the three weeks, Magic’s Fantastic Beasts – was generating huge excitement. Written and produced by the world premiere of Fantastic Beasts And Where To Find And Where To Find Them social content Harry Potter author J.K Rowling, it is the first in a planned series Them. The station invited budding wizards to come with us generated over 400,000 impressions, 7,000 of movies that follows the adventures of wizard Newt Scamander. to tell the of Magic in New York. But the prizes didn’t positive engagements and 61,000 social 400,000 61,000 With a massive buzz surrounding the film, it was our role to fuel stop there! The competition continued through to the airport, video views. On YouTube, our Fantastic Beasts Impressions Social Video Views this hype even further and to drive people to go and see it. where Virgin Atlantic tickets to New York were given away content hit over 1.3million views! Digitally, live on air for that very day! The Virgin Atlantic flight itself was we had 12,000 page views on the hub, with themed around the magical new adventure and featured wand the average person spending 4mins 9secs OUR APPROACH teachers, cosplay, exclusive film footage and mixologists. This looking at the content – significantly above the enchanting of entertainment helped bring the film further to Magic Radio is a national brand, broadcasting on 105.4FM average. We delivered over 671,000 ROS/ life on air for our listeners. in London and captivating listeners across the UK via numerous HPTO impressions, an over-delivery of 18.5%, 1.3million 12,000 platforms including DAB Digital Radio, Freeview, Sky, Virgin and on-air we over-delivered by 42%. Views Page Views During the build-up to the world premiere, there were Media, Magic.co.uk and on the Magic app. Its ability to reach live outside broadcasts from New York every morning, listeners all over the UK, through a variety of different mediums, featuring super fans of the film, content about New York made it the perfect platform to promote the film to Warner and competitions to give further Virgin Atlantic flights away. Bros’ core family audience. The breakfast show, Magic in the Magic’s entertainment presenter, Nat, interviewed the film’s Morning with Nick Snaith, boasts the station’s biggest audience stars and the highlights were then shared across Magic’s and provided the perfect interactive platform to promote the multiple platforms (social, digital and broadcast) as well as film. Nick became Magic’s very own wizarding wonder, across Bauer Media’s entertainment hub. At the premiere, leading on-air conversations about Fantastic Beasts and Magic in New York reported live from the red carpet before waxing lyrical about the station’s love of the franchise. the presenters watched the film with the competition winners. With 1920s New York providing a stunning backdrop for the film, we decided to inject even more magic into listeners’ Following the New York trip, the Magic in the Morning mornings and take the breakfast show to the Big Apple. entertainment team attended the London premiere, capturing Through our broadcasts, we took them on a journey into the further video and audio content that was shared across Magic movie’s magical wizarding world, taking them into the heart and Bauer City Networks. On release day, a full-day takeover of the city and the film itself. To mark this exciting new release, of Magic Radio took place, with competitions to win tickets to we also decided to so something Magic Radio had never the Warner Bros studios featuring alongside heavy social and done before and rebrand the entire morning show. digital media support to further drive the audience to go and see the film. Finally, post-release, Magic celebrated Fantastic THE IDEA Beasts And Where To Find Them smashing the box office on the opening weekend, with entertainment bulletins promoting We created a three-week partnership between Magic in this success and continued social and online support. the Morning, Warner Bros Pictures and Virgin Atlantic to create Magic in New York. Not only was the breakfast show rebranded, reimaged and renamed, it also broadcast live from London Heathrow Terminal 3 and Virgin Atlantic Clubhouse. I have to say this has been one of the most brilliant partnerships we’ve worked on and we are delighted with what’s been The show then continued as it moved from the lounge to the achieved. I don’t know how we would have got here without the help and commitment from all our friends at Magic. Virgin Atlantic aircraft and, in a UK radio first, it was broadcast You truly were Magic In New York. A sterling job. Thank you so, so much. live from a plane 35,000ft in the air as the presenters took the audience on an enchanting journey to New York! Alex Lewis, Vice President of Warner Bros