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Q2 2020 Store Intelligence Data Digest © 2020 Sensor Tower Inc

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Q2 2020 Store Intelligence Data Digest © 2020 Sensor Tower Inc Q2 2020 Store Intelligence Data Digest © 2020 Sensor Tower Inc. - All Rights Reserved Executive Summary: Highlights Worldwide app downloads reached an all-time Zoom was the top app by downloads worldwide, high of 37.8 billion in 2Q20, an increase of 31.7 in the U.S., and in Europe for the quarter. It was percent year-over-year. App Store installs grew only the third app to reach 300 million installs in a 22.6 percent to 9.1 billion, while Google Play saw quarter, joining TikTok and Pokémon GO in 34.9 percent growth, reaching 28.7 billion. accomplishing this feat. The spread of COVID-19 made a dramatic impact U.S. game downloads and revenue both saw a on the app landscape. Business, Health & Fitness, boost for a few months during COVID-19. While and Education apps continued to thrive in Q2 2020, apps across a wide variety of genres benefitted, while Travel, Navigation, and Sports apps worked to Slots, Sandbox, and Battle Royale games recover from extended periods of low installs. experienced an especially large revenue boost. 2 © 2020 Sensor Tower Inc. - All Rights Reserved Table of Contents: Topics Covered The Q2 2020 Store Intelligence Data Digest offers analysis on the latest mobile trends: Top Charts for the Quarter Stories of the Quarter 5. Market Overview: 36. Top Categories: 44. Business Apps Flourish: Worldwide year-over-year download A look at year-over-year growth for the A look at Business apps and other top growth for the App Store and Google Play top categories on both app stores performing categories during COVID-19 6. Top Apps: 39. Top Countries: 50. Rebound from COVID-19: Top non-game apps globally, in the U.S., The countries that had the most installs A study of how Travel and Sports apps and in Europe in the quarter and a look at year-over- have been recovering after shutdowns 16. Top Games: year growth 57. Games Amid COVID-19 Top mobile games by downloads across U.S. gaming download and revenue the App Store and Google Play trends following the spread of COVID-19 26. Top Publishers: Top publishers of mobile apps and games worldwide, in the U.S., and in Europe 3 © 2020 Sensor Tower Inc. - All Rights Reserved About This Data: Methodology Could your business benefit from Sensor Tower’s Mobile Insights team compiled the download estimates access to Store Intelligence insights provided in this report using the Sensor Tower Store Intelligence platform. and the highly accurate data used to ● Figures cited in this report reflect App Store and Google Play build this report? See the fastest download estimates for January 1, 2012 through June 30, 2020. growing apps and publishers by ● Download estimates presented are on a per-user basis, meaning that only one download per Apple or Google account is counted towards downloads or revenue. the total. ● Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not REQUEST DEMO counted towards the total. ● Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third-party Android stores. Store Intelligence 4 © 2020 Sensor Tower Inc. - All Rights Reserved Market Overview: Q2 2020 Worldwide Download Growth Worldwide App Store and Worldwide App Store Worldwide Google Play Google Play Downloads Downloads Downloads 40B +31.7% 40B 40B 35B 35B 35B +34.9% 30B 30B 30B 25B 25B 25B 20B 37.8B 20B 20B 15B 28.7B 15B 15B 28.7B +22.6% 10B 10B 10B 21.3B 5B 5B 7.4B 9.1B 5B 0 0 0 Q2 2019 Q2 2020 Q2 2019 Q2 2020 Q2 2019 Q2 2020 37.8 Billion 9.1 Billion 28.7 Billion App Store + Google Play Downloads App Store Downloads Google Play Downloads 5 Top Apps © 2020 Sensor Tower Inc. - All Rights Reserved Overall - Worldwide App Store Google Play Zoom edged TikTok to become the top app by Zoom . quarterly downloads for the first time. Zoom TikTok . was just the third app to surpass 300M installs in Facebook . a quarter, joining Pokémon GO (in Q3 2016) and WhatsApp . Instagram . TikTok (in both Q1 and Q2 2020). Messenger . Aarogya Setu . COVID-19 reshaped the app landscape in the Google Meet . first half of 2020. Top business apps like Google Telegram . Meet and Microsoft Teams achieved all-time YouTube . download highs in Q2, and India’s COVID-19 Snapchat . contact tracing app Aarogya Setu reached the Netflix . top 10 at No. 7. Microsof Teams . Likee . Note Regarding Download Estimates Spotify . Our estimates include worldwide downloads for iPhone, Google Classroom . iPad, and Google Play for Apr. 1 through Jun. 30, 2020. Apple Pinterest . apps and Google pre-installed apps are excluded. We report PicsArt . unique installs only. Android estimates do not include third- party stores. Figures represent aggregate installs of all app Twitter . versions, ex: Facebook and Facebook Lite. SHAREit . 0 50M 100M 150M 200M 250M 300M 350M Q2 2020 Apps by Worldwide Downloads 7 © 2020 Sensor Tower Inc. - All Rights Reserved App Store - Worldwide iPhone iPad Zoom shattered the record for App Store Zoom . installs in a quarter with nearly 94 million. TikTok . TikTok held the previous record with 67 million YouTube . downloads in Q1 2020, and no other non-game Instagram . Facebook . app has surpassed 50 million in a quarter. Google Meet . Messenger . TikTok also had another strong quarter with WhatsApp . nearly 71 million App Store downloads, Netflix . representing 154 percent year-over-year Microsof Teams . growth. Its top markets on the App Store Gmail . included the U.S. and China, where it is known Google Chrome . as Douyin. Tax Report . VooV Meeting . Note Regarding Download Estimates PinDuoDuo . Our estimates include worldwide daily download totals for Taobao . iPhone and iPad for Apr. 1 through Jun. 30, 2020. Apple apps Twitter . are excluded. We report unique installs only (one download Spotify . per user). Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. Amazon . Telegram . 0 10M 20M 30M 40M 50M 60M 70M 80M 90M 100M Q2 2020 Apps by Worldwide Downloads 8 © 2020 Sensor Tower Inc. - All Rights Reserved Google Play - Worldwide On Google Play, TikTok held off Zoom to take TikTok . the top spot in Q2 2020. Zoom’s Google Play Zoom . installs increased by more than 200 percent Facebook . quarter-over-quarter, while TikTok experienced WhatsApp . Aarogya Setu . a 9.5 percent decline from its high in Q1 2020. Messenger . Instagram . After having four of the top five apps in Q1 Google Meet . 2020, Facebook’s dominance on Google Play Telegram . slipped a bit in Q2. Facebook, WhatsApp, Snapchat . Messenger, and Instagram still ranked among Likee . the top 10. SHAREit . Netflix . UC Browser . Note Regarding Download Estimates Helo . Our estimates include worldwide daily download totals for Microsof Teams . Google Play for Apr. 1 through Jun. 30, 2020. We report unique InShot . installs only (one download per User). Google preinstalled apps Spotify . are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all PicsArt . app versions, ex: Facebook and Facebook Lite. Google Classroom . 0 50M 100M 150M 200M 250M Q2 2020 Apps by Worldwide Downloads 9 © 2020 Sensor Tower Inc. - All Rights Reserved Overall - United States App Store Google Play Zoom was also the top app by U.S. Zoom . downloads. The U.S. was its second largest TikTok . market in Q2 2020 with more than 41 million Messenger . installs, only trailing India’s 68 million installs. Facebook . Instagram . YouTube . After a strong launch in late 2019, Disney+ Google Meet . ranked at No. 14 in the U.S. in Q2 2020. It was Cash App . the top app by U.S. downloads in 4Q19 and Netflix . ranked No. 2 behind TikTok in 1Q20. Houseparty . DoorDash . Amazon . WhatsApp . Disney+ . Note Regarding Download Estimates Snapchat . Our estimates include worldwide downloads for iPhone, Gmail . iPad, and Google Play for Apr. 1 through Jun. 30, 2020. Apple Wish . apps and Google pre-installed apps are excluded. We report Spotify . unique installs only. Android estimates do not include third- party stores. Figures represent aggregate installs of all app Hulu . versions, ex: Facebook and Facebook Lite. Walmart . 0 5M 10M 15M 20M 25M 30M 35M 40M 45M Q2 2020 Apps by U.S. Downloads 10 © 2020 Sensor Tower Inc. - All Rights Reserved App Store - United States iPhone iPad Eight of the top 10 apps from Q1 2020 Zoom . returned to the top 10 in Q2. Google Meet and TikTok . Cash App replaced Disney+ and News Break, YouTube . respectively, this quarter. Facebook . Messenger . Instagram . DoorDash had three straight quarters of Google Meet . declining downloads in the U.S. between Q2 and Gmail . Q4 2019. Food delivery bounced back as Netflix . restaurants were closed due to the Cash App . coronavirus, and DoorDash achieved a new Amazon . high in downloads during Q2 2020. Houseparty . DoorDash . Disney+ . Note Regarding Download Estimates Snapchat . Our estimates include worldwide daily download totals for Zynn . iPhone and iPad for Apr. 1 through Jun. 30, 2020. Apple apps Spotify . are excluded. We report unique installs only (one download Google Chrome . per user). Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite. Hulu . Google Duo . 0 5M 10M 15M 20M 25M 30M Q2 2020 Apps by U.S. Downloads 11 © 2020 Sensor Tower Inc. - All Rights Reserved Google Play - United States Zoom and Google Meet were top business Zoom . apps in the U.S. on Google Play, ranking at No. TikTok . 1 and 7, respectively. The two apps combined Messenger .
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