A COASTAL COMMUNICATIONS CORPORATION PUBLICATION SEPTEMBER/OCTOBER 2012 VOL. 19 NO. 5 $9.00 www.TheMeetingMagazines.com

THE EXECUTIVE SOURCE FOR PLANNING MEETINGS & INCENTIVES

Getting Golf Events Right Winning Advice From Meeting and Golf Pros Page 44 The Conference Center Cure Page 14 One Size Doesn’t Fit All Motivating and Rewarding a Four-Generation Work Force Page 20 World Class Awards Page 24

Photo courtesy of Kiawah Island Golf Resort Photo courtesy of Kiawah Lorraine Struck has directed the annual Chubb Charity Challenge golf tournament for 13 years. Background: Kiawah’s Turtle Point course.

Florida Page 50 Las Vegas Page 58 Photo by Scott Janelli ISSN 1095-9726...... USPS 012-991

A COASTAL COMMUNICATIONS CORPORATION PUBLICATION

THE EXECUTIVE SOURCE FOR PLANNING MEETINGS & INCENTIVES SEPTEMBER/OCTOBER 2012 Vol. 19 No. 5

Page 58 Photo courtesy of Caesars Palace FEATURES The Garden of the Gods swimming and lounging oasis at Caesars Palace. 14 The Conference Center Cure A Remedy for the AIG Hangover By Timothy Herrick DESTINATIONS 20 One Size Does Not Fit All How to Motivate and Reward a 50 Florida Four-Generation Work Force Exceeds Expectations Every Time By John Buchanan By John Buchanan 24 2012 World Class Awards 58 Las Vegas Revival The Best of the Best Insurance and Financial Companies Are Coming Back By George Seli 44 Getting Golf Events Right DEPARTMENTS Winning Advice From Meeting and Golf Pros By Karen Brost 4 PUBLISHER’S MESSAGE FOUR-DIAMOND 6 INDUSTRY NEWS 7 VALUE LINE SUCCESS 8 EVENTS 9 SNAPSHOTS Transform your meeting into an unforgettable event. 12 BUSINESS TRAVEL Experience unrivaled Four-Diamond accommodations, Preparation Is the Key Page 44 to Minimizing Risk flexible meeting spaces and state-of-the-art facilities. The Ritz-Carlton Photo courtesy of The Ritz-Carlton Golf Resort in Naples, FL, hosted last year’s Chubb Charity Challenge. By Michael J. Kelly

On The Cover: Lorraine Struck, corporate event planning manager for Chubb Group 66 CORPORATE LADDER of Insurance Companies has been the steady hand behind the annual Chubb Charity Challenge golf tournament for 13 years. Kiawah Island Golf Resort (Turtle Point 66 READER SERVICES course shown) will repeat as host to the national tournament in 2014.

Insurance & Financial Meetings Management is published bi-monthly by Coastal Communications Corporation, 2700 N. Military Trail, Ste. 120, Boca Raton, FL 33431-6394; 561-989-0600. Single copies $9.00 U.S.A.; back copies $10. Yearly subscription price is $60.00 in the U.S.A.; $125.00 elsewhere. Distributed without charge to qualified personnel. Periodicals Postage Paid at Boca Raton, FL, and additional mailing offices. POSTMASTER: Please send address changes to Insurance & Financial Meetings Management, 2700 N. Military Trail, Ste. 120, Boca Raton, FL 33431-6394. Nothing contained in this publication shall constitute an endorsement by Coastal Communications Corporation (Insurance & Financial Meetings Management), and the publication disclaims any liability with respect to the use of reliance on any such information. The information contained in this publication is no way to be construed as a recommendation by I&FMM of any industry standard, or as a recommendation of any kind to be adopted by or binding upon any corporate/incentive travel planner or agent. Reproduction of any portion of this publication by any means is strictly forbidden. Editorial contributions must be accompanied by return postage and will be handled with reasonable care. However, the publisher assumes no responsibility for return of unsolicited photographs or manuscripts. Subscriber: Send subscription inquiries and address changes to: Circulation Dept., Insurance & Financial Meetings Management, 2700 N. Military Trail, Ste. 120, Boca RESERVATIONS: 866.716.7162 Raton, FL 33431-6394. Give old and new addresses including zip codes. Enclose address label from most recent issue and allow five weeks for change to become effective. Printed in U.S.A. © 2012 TULALIPRESORT.COM www.themeetingmagazines.com

INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 3 Tulalip Resort Casino & Spa, Seattle/Tulalip, Washington Treat your clients to best-in-show entertainment, gaming, Publisher’s and over 30,000 sq ft of meeting space Message A COASTAL COMMUNICATIONS CORPORATION PUBLICATION

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PUBLISHER/EDITOR-IN-CHIEF Winning Advice Harvey Grotsky Lorraine Struck, corporate event planning manager for Chubb Group [email protected] of Insurance Companies, is just one of the meeting planning professionals GROUP PUBLISHER Arthur Hyman who dispenses winning advice to our readers in this issue. Struck, who [email protected] also graces our cover, has for the past 13 years directed the annual Chubb CREATIVE DIRECTOR Charity Challenge golf tournament, which has raised nearly $10 million for Mitch D. Miller charities across the U.S. [email protected] A non-golfer, Struck was advised early on to hire an outside golf man- MANAGING EDITORS agement team to handle the logistics of the Susan W. Fell tourney. With her “golf go-to guys” running the [email protected] golf-related logistics of the tournament, Struck Susan S. Gregg devotes her attention to the rest of the event. [email protected] Communication also is a key element, says CONTRIBUTING EDITORS John Buchanan The Heathman Hotel, Kirkland, Washington Mauna Kea Beach Hotel, Kohala Coast, Hawaii Struck, and thus she maintains a comprehen- Karen Brost sive website for her Chubb people so they can Timothy Herrick Reopened in August, this beautiful hotel is the ideal location Over 64,000 sq ft of beautiful Hawaiian beachfront meeting space, Stella Johnson for your stylish and sophisticated event including exhibition kitchen, wine bar, and oceanside golf obtain advice and information about the golf Derek Reveron tournament at all times. George Seli

As golf is an ideal environment for network- PRESIDENT & CEO ing and entertaining clients, the winning advice Harvey Grotsky PHGMeetings.com — Planning Resources from the golf pros dispensed in “Getting Golf VICE PRESIDENT OF OPERATIONS Events Right” on page 44 also will be invaluable David A. Middlebrook For the World’s Exceptional Meetings Hotels [email protected] as you plan your own programs in the coming months. Preferred Hotel Group brings together over 700 individual meeting places. From breathtaking As the weather cools in the Northern states, many attendees soon will be ADVERTISING SALES OFFICES resort retreats to smart, city center hotels and boutique incentive experiences, find a unique 2700 N. Military Trail, Suite 120 making their way to Florida for warm sunshine, sparkling beaches, golf and Boca Raton, FL 33431-6394 solution to match every need. Explore the entire collection, find essential resources, access more golf. Scott Coble, executive vice president and North Florida regional 561-989-0600 Fax: 561-989-9509 special offers, and submit your RFP at PHGMeetings.com. PHGMeetings.com president, Wells Fargo, Jacksonville, FL, says, “Everybody likes to come to NORTHEAST a Florida meeting in January or February. The benefit you get as a planner Jeffrey Posner 516-594-2820 · Fax: 516-594-2826 is an engagement boost, based on nice weather and the fact that people [email protected] like coming to Florida from colder climates during the cold months of the year. And because of that, we often have people who pay a little extra out FLORIDA/CARIBBEAN Toronto Don Valley Hotel & Suites, Toronto, Canada Arthur Hyman Ideally located with dynamic meeting space to accommodate of their own pocket to extend their time in Florida.” For more winning ad- 561-989-0600, ext. 108 · Fax: 561-989-9509 a guest list from 7 to 700 [email protected] vice on meeting in Florida, see page 50 for how the Sunshine State exceeds expectations every time. SOUTHWEST/SOUTHEAST 561-989-0600, ext. 114 · Fax: 561-989-9509 And if Las Vegas is on your to-consider list, turn to page 58 to discover the [email protected] most recent news and why insurance and financial companies are returning LOUISIANA/TEXAS in droves to the Entertainment Capital of the World now that perception is- Arthur Hyman sues have cooled down. Word is that space for 2013 dates is going very fast. 561-989-0600, ext. 108 · Fax: 561-989-9509 [email protected] What’s more, remember to peruse the winning advice in the profiles of the many 2012 World Class Award winners beginning on page 24. MIDWEST 561-989-0600, ext. 114 · Fax: 561-989-9509 [email protected]

WEST Marshall Rubin Caesar Park, Buenos Aires, Argentina 818-888-2407 · Fax: 818-888-4907 The ideal setting for conferences, presentations, and cocktail [email protected] parties in Argentina’s capital Harvey Grotsky HAWAII 561-989-0600, ext. 114 · Fax: 561-989-9509 [email protected] Innisbrook, A Salamander® Golf & Spa Resort, Innisbrook, Florida Over 100,000 sq ft of meeting space and five championship golf courses, including the world-renowned Copperhead © 2012 Preferred Hotel Group 4 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT Industry Meeting News Value Line Las Vegas Hard Rock Ready Millennium UN Plaza Oregon Convention to Be Renamed to Roll Out Makeover One UN New York Center Hotel Under NEW YORK, NY — The 438-room Consideration Millennium UN Plaza Hotel, which PORTLAND, OR — The Metro opened in 1976, will be renamed Council in Portland, OR, selected One UN New York upon the reopen- a development team and directed ing of its upgraded West Tower this staff to begin negotiations to craft month, according to TravelWeekly. a privately owned and operated com. The hotel is spending $30 convention center hotel package for million renovating the 154 rooms its consideration. A team comprised that take up the 29th through of Mortenson Development Inc., 40th floors of the West Tower. Hyatt Hotels Corporation, Mortenson LAS VEGAS, NV — The Hard Rock Hotel & Casino, which opened in Las The lobby will be upgraded, a new Construction, Schlesinger Compa- Atlantis Paradise Island, Bahamas. Planners are offered added value of up to $25,000 in the form of complimentary stays in two superior suites: the Vegas in 1995, is investing $20 million to $30 million on renovations and restaurant and bar will be added nies, Ankrom Moisan Associated Royal Towers Bridge Suite Offer (value $25,000/night) is valid for minimum refurbishments for the property “to keep the rock ’n’ roll vibe alive and regain next year, and improvements to its Architects, Elness Swenson Graham of 2,000 room nights contracted for 2013 or 2014 by December 31, 2012; its audience’s attention.” The construction projects include changes to the East Tower rooms will come later. Architects, Piper Jaffray and Co., and offer includes a private reception with customized menu for up to 20 guests; registration desk, Hard Rock Store, Mr. Lucky’s Cafe and the high-limit gaming www.millenniumhotels.com Jones Long LaSalle Hotels received 24-hour butler service. The Coral Towers Penthouse Offer (value $4,000– area. Renovations are scheduled for completion by late September. “The over- unanimous support by an evaluation $6,000/night) is valid for minimum of 1,500 room nights contracted for arching goal of the renovation is to give Hard Rock Hotel & Casino Las Vegas committee last month as the pre- 2013 or 2014 by December 31, 2012; offer includes a private reception with a much-needed facelift with the addition of brand new restaurants, additional Seminole Tribe Plans ferred development team to pursue a customized menu for up to 20 guests. 954-809-2000, www.atlantis.com. entertainment options and gaming areas,” said Paul Pusateri, COO for the hotel adjacent to the Oregon Conven- Hard Rock Hotel, adding that the resort “is going through an exciting evolu- New Hotel in Florida tion Center with the specific goal of n British Colonial Hilton Nassau, one general session; complimentary tion to attract 25- to 40-year-olds who used to frequent the property.” The new COCONUT CREEK, FL — The attracting and serving national con- Bahamas. Hot Dates & Rates for S’mores Kit for each guest; com- music venue Vinyl, which has a speakeasy atmosphere, is a multifunctional Seminole Tribe of Florida wants to ventions in Portland. Metro Council 2013: $179–$209, January 1–May plimentary room category upgrade space featuring brick and cinderblock, wood floors and an exposed ceiling. build a 20-story, 1,000-room hotel president Tom Hughes reiterated the 31, 10–40 rooms; $139–$159, for entire group; complimentary Other new additions include the Culinary Dropout restaurant and Ainsworth,­ and entertainment complex next to goals of the project: to leverage pri- June 1–August 31, 10–75 rooms; Presidential Suite during the group an upscale sports bar and cocktail lounge. www.hardrockhotel.com its casino in Coconut Creek, located vate hotel development with minimal $129–$179, September 1–December stay; double STASH Rewards Points; in Broward County, FL, according to public investment while maximizing 21, 10–75 rooms. Planners also can complimentary limo transfers for up a report in the Sun-Sentinel. The the economic impact across the choose up to three of the following to 5 VIPS to Daytona International proposed hotel would be more than region of the convention business incentives based on number of room Airport; complimentary one-hour Zentila Launches Version 2.0 double the size of the Seminole at the Oregon Convention Center. nights booked: 1/35 comp room; teambuilding activity at the hotel. ORLANDO, FL — Zentila.com, the online booking engine for meetings and Hard Rock Hotel in Hollywood and “Receiving letters in support of this double Hilton Honors Points; coffee/ 386-322-7243, www.shoresresort.com conventions, announced the launch of its newest version: Zentila 2.0. Zentila include an expanded casino, shops project by hoteliers outside the city tea break; complimentary meals for was designed to take the current e-RFP process and make it into a complete and restaurants, and a 2,500-seat center demonstrates that when up to four staff members; 1,400 n Hilton Sandestin Beach Golf A-to-Z RFP process, enabling planners and hotels to complete theater. Spokesman Gary Bitner said national conventions are in Portland, Hilton HHonors bonus points per paid Resort & Spa, Destin, FL. Planners the booking right from within Zentila. Zentila’s 2.0 version ex- there is no timetable for the project, business across the region and state group room night. 242-302-9032, booking 2012 meetings can choose pands communication between meeting planners and hotels, and it may not be built at all. “There benefit,” he said. The Metro hotel www.hiltoncaribbean.com/nassau up to three of the following perks enabling them to build relationships and successful negotia- are a number of factors that will be project team is expected to return based on number of rooms: signa- tions both online and offline. New features include easy-to- involved in any decision to move to the council with an update and n The Shores Resort & Spa, ture drink at check-in; poolside firepit navigate interactive mapping for hotel search; a flexible book- ahead on some or all of the master potential hotel financing package Daytona Beach Shores, FL. The event with hot chocolate, s’mores ing window; and choose your favorite hotel and finalize your plan,” he said. As proposed, the in December. Metro is the regional “S’mores bord” offers planners a and live music; 50 percent off offer or negotiate with your top two hotels. “I created Zentila structure would be larger than most government that serves 1.4 million buffet of up to four of the following meeting space Wi-Fi; one morning’s Mason because I saw how difficult it’s become for both planners other South Florida hotels. A local people who live in the 25 cities and options based on number of room complimentary continental breakfast and hotels to book meetings,” said Mike Mason, “ZEO” of Zentila. “Since we hotel consultant said that the hotel’s three counties of the Portland metro- nights booked for meetings con- for group; 30-minute a.m. and p.m. launched in January, we’ve seen an evolution in how our planner members casino, entertainment complex, politan area. www.oregonmetro.gov tracted by September 30, 2012 that break; $500 credit towards a team- and hotel sales teams are using the platform. Zentila 2.0 is a direct response excellent accessibility from airports actualize before February 20th 2013: building exercise. Planners who book to the continuous feedback we’ve received. We are building a technology that and a size sufficient to attract con- Complimentary one-hour S’mores by December 27, 2012 receive a will serve as both a real time-saver and also a real relationship driver. In our ventions and meetings could make it SEE US ON THE WEB Dessert Reception; complimentary $150 AMEX gift card. 850-267-9601 industry, that’s the Holy Grail.” www.zentila.com a successful development. www.TheMeetingMagazines.com afternoon S’mores Break during www.hiltonsandestinbeach.com

6 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 7 Events Calendar SnapShots

October 9–11, 2012 IMEX America MPI Releases Annual Business Barometer Sands Expo at the DALLAS, TX — Meeting Professionals International (MPI) has released Venetian/Palazzo the annual Business Barometer, which provides valuable, cutting-edge Las Vegas, NV industry insights for senior executives, meeting planners and suppliers to www.imexamerica.com plan for the upcoming year. The Annual Business Barom- eter prepares senior executives to plan 2013 budgets, as well as gives meeting planners a gauge of the industry’s november 11–14, 2012 FICP 2012 Annual 2013 directions, available careers and industry salaries. Conference Additionally, suppliers receive an inside look at what the JW Marriott Los Angeles largest membership of meeting planners will be looking 1 Los Angeles, CA for in the upcoming year. “The big difference between the Contact: 312-245-1023 Annual and Bi-monthly Business Barometer is the annual D’Aoust www.ficpnet.com barometer surveys the entire membership to give a com- 3 prehensive look at our industry. MPI’s goal is to support our international membership of suppliers and meeting planners and this report will provide NOVEMBER 27–29, 2012 EIBTM - THE GLOBAL Meetings every member data and tools to be successful,” said Cindy D’Aoust, COO, & INCENTIVES Exhibition and interim CEO of MPI. Highlights include: Fira Gran Via ••Predictions for an increase in the number of meetings next year com- Barcelona, Spain pared to last, specifically an increase of 3.3 percent in Canada, 3.2 www.eibtm.com percent in Europe and 2.8 percent in the U.S. ••Predictions for an increase in meeting budgets of .1 percent in Canada, .7 percent in Europe and 1 percent in the U.S. 2 4 5 MARCH 19–22, 2013 ••Shorter lead times are reported globally. IACC-AMERICAS ANNUAL CONFERENCE ••Technology: The report includes a list of 16 things planners want from Eaglewood Resort & Spa technology and what technology can give planners. For example, the re- Itasca, IL (Chicago) port notes that meeting planners rank “better Internet access in venues www.iacconline.org and hotels” as the most or second-most demanded technology; yet rank it as the 10th most available and accessible solution. This is the first Business Barometer to offer country- and region-specific JUNE 12–14, 2013 data for the U.S., Canada and Europe, and the first report to offer supple- FICP EDUCATION FORUM 6 mental tools, research and white papers to help readers address their spe- Montage Deer Valley cific challenges. www.mpiweb.org Park City, UT Contact: 312-245-1023 www.ficpnet.com Biloxi’s Hard Rock Hotel to Expand NOVEMBER 17–20, 2013 BILOXI, MS — Premier Entertain- FICP 2013 Annual ment Biloxi LLC and Hard Rock Conference International announced they will Sheraton Boston Hotel build a 154-room hotel tower addi- Boston, MA tion (rendering pictured) at the 318- Contact: 312-245-1023 room Hard Rock Hotel & Casino 7 8 www.ficpnet.com Association Travel Leadership Summit/U.S. Tourism China-U.S. 8. Board, Tourism Singapore 7. Hospitality International, Benchmark 6. FICP, 3.–5. GTE-Forum, 2. Exhibitions, Travel Reed 1. Photo credits: Biloxi set for completion in late 1 The China Incentive, Business Travel & Meetings Exhibition September 12–14 in Beijing, China, welcomed approximately 5,000 industry 2013. The 12-story tower is slated professionals, 413 hosted buyers and 398 exhibitors. 2 The Secretary General of the United Nations World Tourism Organization Taleb Rifai november 16–19, 2014 to be built around the existing pool addresses the first Global Tourism Economy Forum in Macao, China. 3–5 FICP’s 2012 West/Midwest Region Meeting in Chicago July 19–20: 3 FICP 2014 annual and will include 140 standard guest rooms and 14 suites. “This hotel ad- On the terrace at PUBLIC Hotel Chicago. 4 (L to r) Theresa Fuerbringer and Lynn Taetsch (West Bend Mutual Insurance), Francine Cobb (Hilton conference Worldwide) and Lisa Lopez (NYC & Company). 5 (L to r) Sara Broderick (Wynn/Encore), Shelby Adams and Julie Wildebour (Principal Financial Group). dition brings our original vision closer to fruition,” said Roy Anderson III, an Hilton Waikoloa Village 6 (L to r) Charles Reece, GM, Eaglewood Resort & Spa; Michael Koziol, Eaglewood master gardener and recipient of Benchmark’s Chairman’s Award owner of the property since pre-Katrina, “and is a testament to the progress of Excellence, recognized for his extensive charity work; Burt Cabañas, founder, chairman & CEO, Benchmark Hospitality International. 7 Prince Waikoloa, HI the Gulf Coast has made and the success enjoyed by Hard Rock Biloxi.” William and Katherine, Duchess of Cambridge at Singapore’s Gardens by the Bay with Dr. Kiat W. Tan, CEO of Gardens by the Bay. 8 The China-U.S. Contact: 312-245-1023 www.hardrockbiloxi.com Tourism Leadership Summit, including Nicki E. Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau (pictured in red www.ficpnet.com jacket, second row from the top), met in Qingdao at the invitation of the Chinese National Tourism Minister to create joint marketing strategies.

8 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 9 THE SHOTMAKER A purpose-driven Broadmoor meeting experience ready to GBTA Reveals Best and customize for your group. Worst Travel Taxes WASHINGTON, DC — Discriminatory travel taxes and fees enacted on travel-related services impose an average increased cost on visitors of 57 percent over general sales tax, according to new research released by the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA). Findings from the 2012 annual study of car rent- THE VENUE: The Donald Ross al, hotel and meal taxes in the top 50 U.S. travel destination cities found Room at The Broadmoor Golf these taxes are often used to fund local projects unrelated to tourism and Club; an elegant space for business travel. Said Joseph Bates, GBTA Foundation vice president of meeting, gathering and/or dining, with magnifi cent golf research, “Tax rates that spike add another dimension for travel managers course views constantly calling and local businesses. If spending one night in Chicago is 81 percent more you to come out and play. expensive than visiting Fort Lauderdale, for example, it can have an effect on where businesses decide to meet, hold events, and spend their travel dollars.” The top 50 markets are ranked in two ways: By overall travel tax burden, including general sales tax and discriminatory travel taxes; and by discriminatory travel tax burden, excluding general sales taxes to count only taxes that target car rentals, hotel stays and meals. Discriminatory THE MENU: Superb appetizers, travel taxes are targeted at travelers or travel-related areas and go above salads and sandwiches at the general sales tax. the Golf Club Dining Room, topped off by do-it-yourself For example, cities with the highest discriminatory travel tax rates over S’mores at the exterior fi re pit. sales tax include: Portland, OR, $22.45; Boston, MA, $19.17. Cities with the lowest discriminatory travel tax rates over sales tax include Burbank, CA, $1.81; and Orange County, CA, $3.36. Cities with the highest total tax burden (including sales tax and discriminatory travel taxes) include Chi- cago, IL, $40.31; and New York, NY, $37.98. Cities with the lowest total tax burden include Fort Lauderdale, FL, $22.21; and Fort Meyers, FL, $22.21. The list of 50 U.S. destinations can be found in the full report. Email THE AGENDA: Golf on the East Course. Golf on the West [email protected]. Course. Golf on the Mountain Course. Sleep. Eat. Drink. Repeat as needed. Hard Rock Puts Atlantic City PERFECT FOR: Groups looking to build or strengthen teams, Casino Hotel on Hold challenge leaders or simply ATLANTIC CITY, NJ — AC Gateway LLC, scrapped plans to build a casino- reward executives with an hotel on the south end of the beach in Atlantic City that would have been opportunity to experience world-class golf at the site run by Hard Rock International, the casino-entertainment company owned by of the 2011 U.S. Women’s The Seminole Tribe of Florida. It cited the economy and Atlantic City’s strug- Open Championship. gling casino market, according to news reports. “Hard Rock International has Call 800.633.7711 today… decided not to move forward with an application for a potential hotel-casino and let’s tee off your next development in Atlantic City, due to current market conditions,” the company successful event. said. “We have been evaluating Atlantic City as a prospective location for a hotel-casino development and have not eliminated this location for a future endeavor.” The project would have been the first smaller casino-hotel under a 2011 law permitting them in New Jersey. The smaller casinos were allowed to attract new investors to enter the Atlantic City casino market without hav- IF YOU’VE BEEN HERE, YOU KNOW.® ing to spend the billions to build a first-class casino resort. Revel, the new

$2.4 billion resort on the Boardwalk that opened in April, currently ranks 8th BROADMOOR.COM in revenue out of Atlantic City’s 12 casinos.

INSURANCE & FINANCIAL MEETINGS MANAGEMENT35264-A15 BM_3Shotmaker_2.125x10_IFMM_FNL.inddSEPTEMBER/OCTOBER 20124/30/12 3 113:22 PM Business Travel By Michael J. Kelly Preparation Is the Key to Minimizing Risk

hether travelers like it or not, face- planned for medical or security situations, which 4. Time Off Is Really Time On 7. Safety First to-face meetings are much more ef- are bound to happen with any population of When the employee and his or her family are No matter where your employees may travel, Wfective than an email or phone con- traveling employees. engaging in any leisure activity, it’s just as im- it’s important to make sure they are covered. versation. However, with more than 6 million It would only take one international emer- portant to continue coverage because they are Companies should take advantage of corporate Americans living overseas in 160-plus countries; gency evacuation, which can cost more than away on behalf of the company. The company solutions such as securing services from a travel, no matter where the next meeting is scheduled, $100,000, for travelers from business hubs in has placed them in a spot for increased risk, so medical and security emergency assistance com- an employee will have to travel. Dubai, UAE, to New York, or China to Texas, it’s vital for the company to take care of the pany to help eliminate any worries for employees While life on the road can sometimes seem to make a company realize that they are finan- employee and the family while on assignment, while traveling. appealing from racking up frequent flier miles cially better off making appropriate arrange- from the time they leave until the time they Employers should consider travel assistance to overnights at popular hotels, true road war- ments in advance. return home. memberships that provide these types of ser- riors know that business travel can be strenu- ous, stressful and exhausting. This is especially 2. Minimize the Risk 5. Support and Screening true if an employee becomes seriously ill or has There is substantial risk that can adversely af- Research shows that the average cost to a an unfortunate accident while living abroad or fect an employee and the company if a seam- company in the first year of a single expat con- Who can they call traveling for business. Who can they call for help, less travel assistance plan is not in place. If an tract is anything upwards of US$250,000 and and who is responsible for ensuring their safety? employee is involved in an emergency medical or the cost of a failed expat contract is about three for help, and who Therein lies the “duty of care” question, and the security situation, a delay in response can be di- times the employee’s annual package. With answer, in most cases, is that employers are le- sastrous to that employee, his or her family and proper support and screening (pre-deployment gally liable if an employee is traveling for busi- the company. Having an emergency response and while on assignment), businesses can help is responsible for ness and they need assistance or an evacuation plan in place leaves the difficult task of getting mitigate this financial loss. for medical or security reasons. people home to professionals who are experts in ensuring their safety? As the president and CEO of On Call Inter­ dealing with these catastrophic situations, such 6. Legal Woes national, one of the industry leaders in the as a political revolt or natural disaster. ExpatHealth.org states that many multi-na- medical and travel assistance field for business, tional employers who fail to meet their duty- vices: a 24-hour nurse helpline; emergency leisure and academic travelers, here are my 3. Don’t Forget the Families of-care obligations toward expat employees — medical transportation to the home hospital, top seven tips for employers whose employees It is just as vital to make sure the families whether intentionally or accidentally — could regardless of medical necessity; 24/7 emer- travel for business purposes or live abroad on (spouses and children) traveling or living abroad land in court, translating to expensive lawsuits gency travel arrangements; worldwide legal expatriate assignments. with the employee are covered as well. An or even criminal charges. Several countries assistance; and more when traveling at least employee could become totally ineffective if have developed duty-of-care legislation, most 50 miles from home. I&FMM 1. Be Prepared something happened to a family member who recently, Australia and New Zealand. In the Whether you have three employees or has no coverage and who was on assignment United Kingdom, failure to uphold duty-of- Michael J. Kelly is the president and CEO of On 30,000, it is always imperative to be prepared. with the employee. In fact, most expatriate as- care obligations can result in civil and criminal Call International, which he founded in 1995. The With more than 100,000 Americans residing in signments fail (roughly 40 percent) not due to liabilities for individuals, not just companies. In company makes available medical, personal, travel, China, the Dominican Republic, Greece, Israel the expat, but due to underlying health issues Germany, for example, liabilities for sickness concierge and security services to more than 10 and the West Bank, Mexico or the Philippines, experienced by their spouses and children that and health-related costs actually extend to fam- million customers annually. Kelly is a founding board companies are quickly realizing the precarious cannot be effectively managed in their counties ily members who visit the expatriate in various member of the U.S. Travel Insurance Association. position they could be in if they have not pre- of assignment. host countries. www.oncallinternational.com

12 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 13 MN. “Normally we use conference trend reversed last year. “(Planners) centers when there is a desire to use stopped using conference centers “The AIG effect is still a a remote or retreat type of location.” because the packages were inflex- concern in planning a The Conference Center Cure While tighter budgets and closer ible and did not include a lot of the meeting. The impact was scrutiny of spending and costs have costly items they include today,” said not overblown, but it has now become the norm, Young points Orentlicher. “When the CMP includes out that the need for the face-to-face basic AV and unlimited cof- made it more important meetings is still the rule for the indus- fee breaks, etc., it is worth for the conference try’s meetings. “Meetings and events continuing having the small center to work are a critical part of how we build cul- meetings rather than con- ture, reward and recognize, and train verting them to videocon- with planners our financial reps,” he adds. ferencing — which was the to develop a Lynne Coyne, CMP, senior confer- direction we were headed.” productive, value- ence consultant, Manulife Financial added meeting and in Waterloo, Ontario, says “We have Cautious Optimism found that typically the lead times Precisely quantifying the understand the for a good portion of our education- scope of insurance and fi- client’s outcomes.” al meetings are shorter. There does nancial services meetings Peter Stockmann seem to be a focus on locations that hosted by conference centers is a prob- President are closer to home and more con- lematic endeavor. The International IACC-Americas densed meetings.” Association of Conference Centers St. Louis, MO Some insurance meeting plan- (IACC) has 297 members throughout ners had become dissuaded from the U.S. (an additional 30 in Canada). number of conference centers in the conference centers, according to IACC member facilities go through U.S. is unknown, and is likely much Joan Orentlicher, CMP, assistant vice a certification process, with criteria higher than the IACC figures indicate. president, meetings, conferences and that covers both the size and caliber, According to the facility executives travel, LIMRA and LOMA (these two including technology and ergonom- interviewed for this article, the insur- insurance trade associations, which ics, of the space. However, any facil- ance and financial services segment only use their acronyms, merged ear- ity with meeting space, regardless of accounts for about 10 percent of con- lier this year), but due to how effec- their affiliation or lack of affiliation ference center business, a proportion tively conference centers responded with IACC, can market themselves that has remained steady even dur- Photo courtesy of Cheyenne Mountain Resort Photo courtesy of Cheyenne The newly renovated Cheyenne Mountain Resort in Colorado Springs, CO, offers 40,000 sf of IACC-certified meeting space. to planner concerns, she believes this as a conference center, so the actual ing the economic decline. In fact, the

t’s been four years since the no- site selection decision closer to the Technology Musts torious AIG debacle, and despite A Remedy time of the event. Conference cen- Ithe lingering austerity hangover it ters have sharpened their competitive What are the meeting technology musts for conference “Onsite global communication with translation re- has caused, signs are showing that in- edge by responding positively to plan- centers, according to meeting planners? flects the global nature of our business world,” says surance and financial meetings are a for the AIG ners’ requests. “Screens in rooms, remote control for temperature Jim Bressler, a member of the IACC board of directors steady, even growing, portion of con- As a result, conference centers regulation and ergonomic chairs are popular,” says and director of sales and marketing, Washington Duke ference center bookings. have retained a substantial slice of Ted Davis, senior vice president sales and marketing, Inn & Golf Club, Durham, NC. “Documentation of meet- As everyone is painfully aware, Hangover the insurance and financial services Benchmark Hospitality International. But Davis points ing proceedings continues to grow, and of course Wi-Fi insurance giant AIG (American Inter­ meeting pie. This category continues out that these demands are far outpaced by a nearly is now expected.” national Group), days after receiving By Timothy Herrick to be a reliable and steady portion of insatiable Internet appetite. “Many of these organiza- In addition to more bandwidth, planners are insisting government bailout money during classrooms, exhibition spaces and re- their business, mainly due to confer- tions have equipped their teams with tablet computers on no dead spots. “A conference center must have good the height of the financial crisis, spent ception areas, are an effective setting ence centers now emphasizing adding and smartphones for their day-to-day business activi- wireless Internet available in all of the spaces,” says lavishly on a high-profile retreat for for events focused on education, train- value to an event. ties,” says Davis. “Most financial and insurance groups Lynne Coyne, CMP, senior conference consultant, Manulife its executives, causing all planners ing and networking. In these austere require a reliable wireless Internet connection and suf- Financial. “And complimentary would be amazing!” and the companies they organize times, insurance and financial plan- Cost Watching ficient bandwidth, particularly when utilizing their device “Internet continues to be a major hot button,” agrees events for to more closely scrutinize ners are more conscious of costs and “We are watching our spending in computer-based training programs.” Kerry McMahon, director of national sales, Destination facilities, amenities, costs and return the need to justify those costs: Planner more closely and working to get as Todd Steinberg, global account director, Dolce Hotels Hotels & Resorts, but he also sees the need for bet- on investment. demands now include streamlined much value as possible for every dollar & Resorts, adds, “Organizations are now seeking a venue ter pricing strageties by conference centers. “Wireless For small to midsize meetings of pricing; adding value to meetings we spend,” says Dan Young, director with a great deal of bandwidth lately with so many of the Internet should not be a per day, per person charge in approximately 25–200 attendees, con- without increasing costs; reducing the of event planning and field recogni- attendees bringing two or three technology items such the meeting space. If it can’t be free then a one-time ference centers, with their intimate length of meetings; and making the tion, Thrivent Financial, Minneapolis, as an iPad, iPhone and PC.” charge.” — TH

14 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 15 financial services industry is up be- cial services segments, and over the able,” says Davis. “As a company we opinions on industry issues — and ments,” Young says. “Planners then “Typically the lead times tween 3 and 5 percent, in the years im- past two years, we have seen an up- are seeing movement and a bit more found that financial issues (compared don’t have to worry about F&B issues for a good portion mediately following the financial crisis. tick in meetings in these segments.” robust activity from the financial sec- to technology, facility or food and and decisions.” of our educational By comparison, he estimates that the Regional strengths seem apparent tor, which is up nearly 11 percent in beverage issues) were at the top of “The latest trend in what planners decline ranged 20 to 30 per- within the conference center market. group room night activity over 2011.” the concerns planners voiced. And are seeking from a conference cen- meetings are cent. “Companies are start- As one might expect, conference cen- “Finance and insurance business all of the concerns revolved around ter has been and still is a complete shorter. There ing to put meetings on their ters near cities with a strong finan- represents 16.7 percent of our defi- streamlined pricing concepts. Issues meeting package in which everything does seem to be a calendars and plan out their cial and insurance industry presence nite business,” says Kerry McMahon, planners raised at the round table is included as well as transparent to focus on locations year,” says Stockmannn. receive the lion’s share of bookings director of national sales, Destination include: “Setup fees included in the the planner,” says Dolce’s Steinberg. “They’re starting to do more for these meetings. “At our Heldrich Hotels & Resorts. “This is up from 11.4 Complete Meeting Package (CMP); “Transparency is the utmost in impor- that are closer employee training meet- Conference Center in New Jersey, percent. Finance and insurance book- CMP — a single package price — no tance to prove the value in selecting to home and ings which dropped off 50 the financial services and insurance ings through Q2 appear to be book- nickel and diming; and meeting room a conference center versus a typical more condensed to 75 percent. Companies segments have historically made up ing further out compared to 2010 and rental expenses included in CMP.” hotel to the client.” are starting to realize that approximately nearly 10 percent of 2011. Through Q2 10, there were 28 Says Stockmann, “With this third se- Steinberg speculates this emphasis meetings.” they need to make up lost the meetings business,” relates Ted bookings a year or more out, for the ries of face-to-face customer round on transparency is another lingering Lynne Coyne, CMP ground in employee training.” Davis, senior vice president sales and same time in 2011, there were 47 and tables, the focus is to make sure we ramification of the AIG effect, al- Senior Conference Consultant Says Todd Steinberg, global ac- marketing, Benchmark Hospitality this year there are over 60.” are aware of the customer’s wants though the impact was not as great Manulife Financial count director, Dolce Hotels & International. He says that the seg- and needs and to ensure that we for conference centers as it was for Waterloo, ON Resorts, “In 2012 there has been a ment has remained steady, although All-Inclusive CMP continue to provide an exceptional other venues. “There was certainly great deal of requests for propos- understandably shows regional Conference centers have recog- meeting experience.” more of a negative impact on the ho- executives are cautiously optimistic als in each of these markets, which strengths. “Our Cheyenne Mountain nized — and positively responded Planners prefer an approach tel side of meetings due to the AIG about this segment, which exhibited shows there has been an increase Resort property is experiencing about to — demands for streamlined pric- where a single price encompasses the effect,” says Steinberg. a new vigor in 2011 through the first in meetings versus 2011, in which a 5 percent of their group business from ing, a concern that seems especially entire meeting “We like conference Nonetheless, simplified pricing, half of 2012. large amount of meetings were can- these two segments.” prevalent among these planners. This centers that have generally all-inclu- which must also be tied to the value Peter Stockmannn, president, IACC, celled or changed to be conducted Davis believes the worst is definite- summer, IACC released findings from sive CMP, including break refresh- of the actual event, seems here to stay. Americas and CEO of 3P Business­ in-house at the organization’s office. ly over for this sector. “Meeting bud- its third consecutive customer round “Conference centers must offer a trans- Solutions, Bloomfield Hills, MI, esti- Utilizing our internal software, we gets are not quite back to 2008 levels, table — where focus groups of meet- parent price option for these meetings, mates that in 2012, the insurance and have tracked the insurance and finan- but the trend is headed up and favor- ing planners are surveyed for their meaning each portion of a complete

easy to provide fried, high-carb items College Food Making the Grade But How Was the Food? and other unhealthy entrées. But when Even conference centers on col- Sales training, teambuilding and education are all criti- Foodie Influence we find healthy items at a reasonable lege campus have upgraded their food cal components of insurance and financial services meet- In addition, the impact of the Food Network and the price that appeal to the masses — items. Less-than-delectable food of- ings, especially those held in the intimate and focused plethora of “foodie” programming throughout the media bravo! We also make sure the chef can ferings — making planners contract settings of conference centers — but often the answer to has meant that superstar chefs are now promoted by honor special dietary requests such with an outsider caterer — no longer a single question determines the crucial if intangible suc- the venues as part of their meeting menus. Lynne Coyne, as vegetarian, gluten-free, kosher, etc.” appears to be the rule among this cess of any event: How was the food? CMP, senior conference consultant, Manulife Financial, Todd Steinberg, global account di- event-space category. “The college The rubber-chicken days are long gone for conference says that conference centers “are placing more of a fo- rector, Dolce Hotels & Resorts, adds, conference centers, the better ones, centers wishing to remain competitive in the small-to-mid- cus on the impact of food and beverage to the overall “Food and beverage trends have now have an onsite kitchen, and size meeting market. Hotels are upgrading their restau- attendee experience. You are seeing more of the new been favoring locally grown items, or- the food quality has been improved,” rants and meeting spaces, and even convention centers conference centers partner with celebrity chefs to help ganic items and thoughtful foods for says Maria Prendergast, recruiter, hu- are hiring new chefs and catering services to complement create their offerings.” thoughtful minds.” man capital management division for their smaller meeting configurations. Many conference “I have seen an improvement overall in the food service Another food trend is incorporat- Goldman Sachs. The majority of con- Photo courtesy of IACC centers have implemented similar F&B upgrades, and at conference centers,” agrees Joan Orentlicher, CMP, as- ing higher quality, more imaginative The National Conference Center’s ex- ference centers Prendergast contracts planners have noticed these palatable improvements. sistant vice president, meetings, conferences and travel, and more elaborate menus within ecutive chef Craig Mason competes in a with are on college campuses, used The most apparent difference is that more healthful LIMRA and LOMA (these two leading Insurance Trade the Complete Meeting Package price. past Copper Skillet Competition for chefs for student recruitment. “You used to choices are more readily available. Ted Davis, senior vice Associations, which only use their acronyms, merged ear- “Planners then don’t have to worry of IACC-member properties. always have to get an outside caterer, president sales and marketing, Benchmark Hospitality lier this year). She says that the chef as celebrity — even about F&B issues and decisions,” which is just another step and another International, says, “The general trend continues toward if that celebrity-hood is mainly within the conference center says Dan Young, director of event planning and field rec- contract for the planner. Now, we get one final bill. You healthier foods, gluten-free and vegetarian options. Also a and local restaurant circles — translates to a personal, ognition, Thrivent Financial. “We like conference centers have less risk of running out of food once you are there. greater push for variety, unique presentation and creativ- more attentive touch evident in the improved dining op- due to (the fact that) their generally all-inclusive CMP now But also the food is noticeably better. You have more food ity.” Davis points out that most conference centers are tions. “When I see healthy items offered at a reasonable includes break refreshments, and they normally have a options, and the planner has more control over the event. “increasingly looking for the ‘wow’ factor.” price, I have more respect and confidence in the chef. It’s buffet dining area.” That has been an important improvement.” — TH

16 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 17 meeting package can be fairly priced the appearance of careless spending “The AIG effect is still a concern in and fully visible to the meeting plan- and ostentatious events. planning a meeting,” says Stockmann. ° ner,” says Steinberg. “The AIG effect will always be in “The impact was not overblown, but 360 OCEAN the back of people’s minds,” says it has made it more important for the AIG Effect Still McMahon. “Things will never go back conference center to work with plan- Affects Planners to exactly the way they were prior to ners to develop a productive, value- Industry members seem now able the AIG effect. Companies are still added meeting and understand the VIEWS. to put the impact of the AIG effect planning luxurious events but they client’s outcomes.” — which reflected more on the luxury realize they are in the public eye and resort segment — in a more realistic they have to be careful of how their Booking Windows Closing perspective. “The overall economic events are perceived.” While a more inclusive meeting ALL AROUND downturn hurt our conference centers Davis adds, “The AIG effect is package or planner apprehension in slowly dissipating, but the overall spending seems to be a fluctu- effects are still being felt. ating if omnipresent trend, what also “We are watching We believe this is where we seems here to stay is a shorter book- SUCCESS. our spending can truly benefit our confer- ing window. Facilities report that more closely and ence center meeting engag- the six-month to a year lead time to ers and attendees. ...We pro- book an event is now the exception. Let Norwegian take your corporate event or incentive to a place it’s never been: working to get vide dedicated and proven Long-term planning for smaller meet- • Sail away to beautiful destinations aboard an award-winning fl eet conference center facilities, ings is another casualty of the poor as much value as • A variety of mouthwatering dining options – from gourmet to grab-and-go possible for every which are very appealing to economy. “We have experienced a some companies wanting shortened booking window com- • Flexible, adaptable state-of-the art meeting spaces – from breakout dollar we spend.” an exclusive business envi- pared to years past,” said Moayedi. rooms to high-tech auditoriums Dan Young ronment.” “The window has shrunk to 60 days or • Unique accommodations like luxurious Villas with private butlers, Director of Event Planning and Field Says Ann Marie Moayedi, CHSC, less for the majority of the bookings. spacious Balcony Staterooms and chic Studios Recognition CRME, national director of sales We have even experienced booking • Entertainment that’s never been seen at sea before like Blue Man Group and marketing, Aramark Conference receptions and meetings for 200–400 Thrivent Financial, Minneapolis, MN • Experience it all with the freedom and choices only Freestyle Cruising® o ers Centers, “It is still present, but not people within the week.” more than the AIG effect,” says Jim as strong a focus for events held Davis says, “The booking window And the best part? It’s the most motivating experience on land or sea. Bressler, a member of the IACC board at conference centers. Conference — from RFP submission to contract Next time, make your event or incentive a perfect success with Norwegian. of directors and director of sales and centers offer a focused environment. signature — has become increasingly marketing, Washington Duke Inn & The image of a conference center shorter. The current booking window Go to events.ncl.com or call us at 1.866.NCLMEET to fi nd out more. Golf Club, Durham, NC. supports the learning and meeting has varied from company to company Bressler feels that the conference environment without a red flag of but the average is 60–90 days.” centers already had enough positive high-end spending.” With more open nights on the perceptions to dissuade any linger- calendars, conference centers have ing repercussion from the AIG effect. Luxury Justified? become aggressive in terms of fulfill- “Conference centers are considered Planners know that meetings are ing an escalating amount of client de- great centers for learning and are the necessary for optimized performance mands. “There are increasing expecta- best learning environments in the of industries, organizations and pro- tions of heightened service attention world. We are not looked at as resorts fessionals. If the value the conference and of close relationship with their or facilities with extravagant entertain- center offers is apparent, meeting salesperson,” adds Moayedi. ment and recreational distractions. If planners insist that even luxury meet- In addition to the shorter book- anything, some IACC centers benefit- ing venues are justifiable. “I would not ing window now being more the rule ed from the AIG hangover as opposed say that I am apprehensive to book a than the exception, meetings have also to being hurt by it.” luxury property if it has the facilities, tended to become shorter, or at least Many conference center manag- location, amenities, availability and not grow, although some venues have ers are operating from the standpoint pricing that meets the objectives of noticed that with the gradual uptick in that even if the negative impact of the conference,” says Coyne. “It really business, a small but noticeable increase the AIG scandal has eased consid- depends on the meeting and what the in attendance is occurring. “Overall, the erably, in the current economic cli- objectives of the conference are.” average length of stay has remained mate, planners and the executives A positive ramification of the AIG the same at approximately three–four and board members they must re- effect may be that planners and fa- nights,” says Davis. “There is a gradual port to, remain hyper-sensitive to cility mangers are more motivated to increase in rooms utilized, particularly potential negative publicity of even work together to cost-justify a meeting. in the financial sector.” I&FMM

18 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT ©2012 NORWEGIAN CRUISE LINE LTD. SHIPS’ REGISTRY: BAHAMAS AND UNITED STATES OF AMERICA.

079675.01_NOCRLI_MICE_CIT_FP_ad_MECH Date: 08/02/12 ROUND #: MECH Job Title: MICE Full Page Ad Publication Name: C&IT Trim: 8.125” x 10.875” Bleed: 8.375” x 11.125” Live: 7.125” x 9.875” Color: CMYK That reality has been confirmed ny’s incentive travel programs for years. this day, they prefer traditional, glam- by the 2010 Site Index report. In it, Yet, she says, generational differences orous destinations — just because of 88 percent of planners reported an have never been discussed at American their glamour. The other things they increased focus on generational is- Universal. “We’ve never delved into want are physical safety, a schedule One Size sues in planning programs. Faye that topic,” Walko says. that is active but not overly scheduled, Beauchine, president of business However, she notes, she has ob- one that is more based on sightsee- Does Not Fit All loyalty for Carlson Marketing in served differences in the ways differ- ing than being physically active, and Minneapolis and a former president ent agents want their training, for ex- an experience that enables them to of the Site International Foundation, ample. “Some folks want return home with lots of photos to calls that finding “program-changing,” to come to a seminar, and show their friends.” adding, “Boomers are different from some are okay with sitting For baby boomers, who were the first generation to “Getting to the root of what motivates enjoy easy access to travel each age group and communicating that at a young age, the destina- tion must offer more than message clearly, particularly through sightseeing. “It needs to be social media to the younger participants, experiential and educational,” is critical to the success of the program.” Underwood says. “And to a certain extent, it needs to in- Michael J. Lyons, DMCP, Event Director, AIBTM volve physical activity.” For Gen Reed Travel Exhibitions, Norwalk, CT Xers, who eclipsed their predecessors by traveling to exotic destinations with millennials who are different from in front of a computer and taking their their parents from a young age, the es- How to Motivate and Reward a Gen Xers or Gen Yers. Choice is a training that way,” Walko says. “So, in sential ingredient is what Underwood big deal for the younger groups... that respect, I do understand what peo- called a characteristic “family first” Four-Generation Work Force and they want to be involved with ple are talking about when they raise mentality. “They want to go to a des- By John Buchanan the local culture. They’re looking for this issue.” But, she adds, she remains tination that is family-friendly — and experiences they can’t get anywhere skeptical of the notion that as a gen- bring the family,” Underwood says. “If else or on their own. We can motivate eral rule, different generations should they can’t bring their kids, then their n the ever-changing world of in- generational research field more than with companies such as Global Events them best by fulfilling that desire.” be engaged differently. concern is how long they will be gone. centive travel, a new and important 25 years ago and author of a seminal Partners, Carlson and McGettigan Drew Stevens, Ph.D., CEO of Loree J. Rossi, director of marketing Are the travel connections plentiful and Itopic of debate has emerged over book The Generational Imperative: Partners. “And most of that difference Stevens Consulting Group in Eureka, at Ameriprise Financial in Plantation, hassle-free? Also, Xers are a very in- the last few years — the unprecedented Understanding­ Generational­ Differ­ can be attributed to advances in tech- MO, is another expert who has moni- FL, says that although she and her dependent and individualistic genera- impact of a four-generation work force ences in the Workplace, Marketplace nology. Today, as we all know, Gen X tored and measured the generational colleagues are now conversant in the tion. Offer activities that don’t require on a planner’s ability to motivate and and Living Room. (The Generational and Y workers tend to communicate issue for years. While he agrees that generational issue, she does not want a group. And give this generation lots reward participants based on the no- Imperative Inc., 2007) “Therefore, my constantly via text messages, Twitter, generational impact on motivation is to make — or accept — overly gener- of choices.” tion of an accomplishment and shared advice to incentive planners is to be as and Facebook. So their interactions a hot topic, he cautions that there are alized statements about why and how Somewhat ironically, millennials experience that will gratify everyone. generation-specific as you can in the differ greatly from baby boomers who two extremes to the debate. “I’ve seen different people should be treated dif- mirror baby boomers in one basic way The Silent Generation is aging be- travel package you offer.” grew up with handshakes, phone calls companies spend too much time on ferently within a single incentive pro- that is at the core of incentive pro- fore our eyes. These are workers who Jim Ruszala, senior director of mar- and personal meetings. Today, com- these generational issues, and I’ve seen gram. For Rossi, the essence of the is- grams. “They love the idea of ‘group,’ were born before 1945 and are work- keting at Maritz Travel in Fenton, MO, munication is instantaneous and no companies not spend enough time,” he sue is in the details — facts that can ‘team, ‘we’ and ‘us,’ ” Underwood says. ing much longer than any previous agrees with that assessment. “The new one is ever disconnected.” says. “And on the side where there’s be discerned, reported and acted upon. “The destination and the sizzle of the generation. Millennials, those born mantra,” he says, “is that one size does Consequently, Lyons says, plan- not enough time spent thinking about destination are important to them. after 1981; baby boomers (born be- not fit all.” ners are beginning to understand that it, there’s just not enough communica- Destination Decisions They’re looking for experience, too, tween 1946 and 1964); and Gen Xers Michael J. Lyons, DMCP, a veter- “when it comes to incentive programs, tion across the generations within the For those who subscribe to the but in many regards their tastes run (1965-1978) comprise four generations an of the meetings industry and the generational differences are an impor- company. And that ruins morale and mantra that one size no longer fits all, parallel to the travel tastes of the baby of today’s work force. As a result, the newly appointed director of Americas tant factor, and now more than ever, productivity in the workplace.” the dilemma of destination selection boomers. And make sure they can get generationally crowded incentive uni- Meetings & Events Exhibition (AIBTM) one size does not fit all. Getting to the Despite such claims, however, many looms large. That’s because the timing good wireless connections. If they go verse now presents unique challenges for Reed Travel Exhibitions, explains root of what motivates each age group planners remain somewhat skeptical of of the generations has meant every- somewhere where their mobiles are that are only recently being considered why that is the case: “The last two and communicating that message clear- the generational generalizations being thing when it comes to perceptions inoperable, this generation will suffer and comprehended. generations in the work force are ly, particularly through social media to bandied about. of and preferences in travel, explains severe withdrawal symptoms.” “These four generations have very completely different from my genera- the younger participants, is critical to Nancy Walko, vice president of research pioneer Underwood. “The Faced with such essential differ- different consumer tastes,” says Miamis­ tion and my father’s generation,” says the success of the program. So you marketing support services at insur- Silent Generation came of age before ences in participants, planners should burg, OH-based consultant Chuck Lyons, a baby boomer whose back- need to take that into account when ance company Universal American in commercial air travel was affordable carefully and painstakingly analyze Underwood, one of the founders of the ground includes senior level posts designing your program.” Lake Mary, FL, has planned the compa- to the masses,” he says. “Therefore, to the demographics of their groups, says

20 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 21 Jennifer Vecchi, CRP, manager, incen- by an individual as a group. Boomers, son, it’s about the long, loyal contribu- the biggest preference for individual with the generations. The biggest dif- differences among the generations tives and recognition programs, at Gen Xers and millennials, in general, tion they’ve made to the company.” trips is the older generation,” she says. ference I see is that the younger advi- when it comes to motivation. “The Atlas Meetings & Incentives in Milford, do not like the idea of escorted ac- Lyons agrees that generational “One of my clients is a big insurance sors are just thinking about different younger generation is there for the MA. “You need to really know the age tivities. They don’t want to be herded distinctions in recognition are now a company, and they do a huge number things. For example, younger advisors trip. They want to go on the trip to range a group and look for destina- around as part of a big group.” key element of how well an incentive of individual IT trips now.” usually don’t have the kind of estab- have fun,” she says. “The older peo- tions that offer activities for the differ- As for specific examples of differ- program works. “For younger people, But, she added, they also remain lished clientele that the tenured ad- ple are not driven by the trip. They’re ent age groups,” she says. ent activities that are perfectly suited it’s more important for them to be rec- fiercely loyal to the time-tested visors do. So, the younger driven by internal forces that make it One good example of an area to different generations, Underwood ognized by their peers and have fun President’s Club model, guys are not really looking a different experience.” where generational differences require cites gourmet cooking classes for baby during the program than it is to shake where large-scale, shared proper assessment and action is din- boomers and an adventurous ski trip hands and get their picture taken with public recognition is the “It’s...more about picking the right ing and nightlife, Vecchi adds. “And for Gen Xers and millennials. the CEO,” he says. “They want to be very point of the exercise. options based upon your audience. In that’s really hard when you’ve got 400 “The big thing today,” says Vecchi, accepted by their peers, hang out “By doing it both ways,” doing so, you create an aspirational people on a program, across three or “is giving people a choice of what they with them, and enjoy the good times Vecchi says, “you get the four generations,” she says. “It’s hard want to do. It used to be that every- a well-designed incentive program of- best of both worlds.” conviction of program participants to please everyone.” thing was a group activity and you fers (and not have the CEO catch them At Maritz, Ruszala also who are...aligned with helping your Since that’s the case, says Misti had to go. That’s not true so much partying too much). But for the older sees a trend toward creating organization achieve its business goals.” Burmeister, founder/CEO of Towson, today. What we see more of is com- guys, it’s still about getting their pic- more individualized experi- MD-based consultancy Inspirion and panies offering three choices for each ture taken with the CEO and sitting ences for group incentive trav- Jim Ruszala, Senior Director of Marketing author of From Boomers to Bloggers: activity on the trip.” The practical ef- next to him at dinner.” el strategies. “It’s a fact of the world Maritz Travel, Fenton, MO Success Strategies Across Generations, fect of that on incentive programs, in A related challenge, cited by Vecchi, today that you need to have more op- (Synergy Press LLC, 2008) planners general, has been positive, Vecchi adds is that in the age of instantaneous com- tions,” he says. “Otherwise, your mo- at things like insurance. They’re look- However, says Burmeister, at its should adhere to the time-tested prin- with a chuckle. “People don’t have to munication among vast peer groups, tivational efforts are going to reach a ing at broader financial planning for core the issue of successful incentives ciple that the best course is sending say they’re sick anymore so they don’t an incentive program can be sabo- narrow audience. They’re not going to the future with their clients, whereas is more about commonalities than dif- everyone to the same destination — have to go snorkeling,” she says. taged very quickly if broader issues of appeal to everybody.” the tenured advisors are still looking at ferences. “We all want to feel important, but with some new age considerations. communication are not considered. For Moreover, Ruszala explains, “It’s things like insurance and estate plan- special and valued,” she says. “Meeting “That’s because there should be an ele- Recognition example, she noted, if a lot of tech- less about identifying more options ning. You have to know that and react planners just have to ask enough ques- ment of teambuilding and team moti- Recognition — another pillar of the savvy participants immediately go to and more about picking the right op- to that kind of difference now.” tions to get down to what is going to vation in an incentive program,” says motivational process — also represents Trip Advisor to read reviews about the tions based upon your audience. In do- But perhaps the most important les- make their group feel important, spe- Burmeister. “And younger people another way in which the program hotel — and many of those ing so, you create an aspirational con- son today is that successful incentive cial and valued.” should want to spend time generations are different, reviews are negative — that can de- viction of program participants who programs require flexibility, Burmeister Burmeister suggests such ques- with the older folks who says Stevens. “Older folks flate enthusiasm and motivation very are more motivated and aligned with says. “A lot of the incentive travel pro- tions as: What would you like to get have more experience or helping your organization achieve its grams I see are not flexible,” she says. out of attending this event? Why is this more influence over their “Content is actually less important at business goals.” “They say ‘you’re going here for this event important to you? What’s the careers.” Then, if there are events today ­— they want to connect To gauge and manage program ap- long, and you can bring one person best event you’ve ever attended? What demonstrable generational peal, Rossi says, planners should do — and that’s your spouse.’ Seasoned made it so great? differences within the group, with each other. The meeting planners more research to get definitive answers professionals will put up with that. “In terms of the specialness fac- account for those with a who pull that off will ultimately be to direct questions. “We do surveys Younger people will not. And you can tor, people like to contribute their range of activities, Burmeister successful...across the generations.” after each of our programs, and we de-motivate a group just as powerfully opinions...at events and everywhere,” recommends. But think of and started to get more feedback on what as you can motivate it.” Burmeister adds. “That said, it’s criti- act on the group as a single or- Misti Burmeister, Founder/CEO people would like to see,” she says. For Underwood, after a quarter-cen- cal to both engage the audience and ganism, she says. Inspirion, Towson, MD “And I started to realize that genera- tury of studying generational impact in highlight their brilliance. Pull them tional issues were a part of that. And the workplace, the issue is a clear and into every single conversation that is Acting Out want something that recognizes them quickly. By the same token, she added, part of that was definitely the topics simple one. “A four-generation work started from the platform. Since you In terms of how to accommodate as part of the company,” he says. “They the hotel can have nothing but good that the different generations wanted force can no longer be treated as a know why they’re choosing to be a a diverse group successfully, the most want to be known by management for reviews at Trip Advisor. But attendees to talk about and learn about.” homogenous group,” he says. “And part of the event (what’s important for critical consideration is the roster of their years of service, their dedica- can still be disappointed when they ar- That reality is important to insurance the meeting planners who are on top them to gain), and because you asked activities, says Underwood. “The Silent tion and for the hours that they have rive only to find that the hotel draws and financial services companies be- of generational study understand that the questions (examples listed above), Generation will embrace bus tours and put in. The younger person wants to an older crowd — and that they never cause of the breadth and complexity of they have to possess a ‘gear box’ and you’ll know what content is important short hops around the destination,” he be the show-off. They’re more inter- realized the great reviews were all from their product lines, Rossi says. “That’s be able to shift generational gears to to them,” she says. says. “They like group activity because ested in having everyone know how old fogies, not Young Turks like them. why one issue for us has become the customize their IT programs for each “Content is actually less important at of its sociability and safety. Baby boom- much money they’ve made, how many Another area where the issue can topics we discuss at our meetings dur- generation. Generational strategy has events today ­— they want to connect ers, Gen Xers and millennials all want sales they’ve closed, how many new have impact is in the growing demand ing incentive programs,” she says. “For proven itself, and you should know with each other. The meeting plan- lots of individual freedom and lots of customers they’ve brought in. So, for for individual trips as opposed to group example, we’ll have a full-day seminar, that and act accordingly.” ners who pull that off will ultimately choice in activities. And they want younger people, it’s about them and experiences, Vecchi says. “It’s a little and we bring in speakers. And I have Like it or not, says Vecchi, there be successful...across the generations,” activities that can be enjoyed as well their performance. For the older per- ironic, but the group where I now see noticed that the topics tend to change are fundamental and resounding concludes Burmeister. I&FMM

22 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 23 2012 World Class Award Winners Convention & Caesars Palace Las Vegas Visitors Bureaus Las Vegas, NV Hammock Beach Resort, Anaheim/Orange County Visitor & Convention Bureau a Grand Golf Resorts of Florida Collection Ponte Vedra Inn & Club Anaheim, CA Palm Coast, FL

Greater Miami Convention & Visitors Bureau Loews Portofino Bay Hotel at Universal Orlando Miami, FL Orlando, FL

Long Beach Convention & Visitors Bureau M Resort Spa Casino Long Beach, CA Las Vegas, NV

New Orleans Convention & Visitors Bureau MGM Grand Las Vegas New Orleans, LA Las Vegas, NV

San Diego Convention & Visitors Bureau Ocean Reef Club San Diego, CA Key Largo, FL

VISIT DENVER The Peabody Orlando Greater Miami Convention Denver, CO Orlando, FL Vdara Hotel & Spa & Visitors Bureau Visit Orlando Ponte Vedra Inn & Club Orlando, FL Ponte Vedra Beach, FL

Rosen Shingle Creek Orlando, FL Hotels, Resorts & Vdara Hotel & Spa Conference Centers Las Vegas, NV

ARIA Resort & Casino The Venetian Resort Hotel Casino Las Vegas, NV Las Vegas, NV

Borgata Hotel Casino & Spa Walt Disney World Swan and Dolphin Hotel Atlantic City, NJ Lake Buena Vista, FL Long Beach Convention The Venetian Resort Hotel Casino The Broadmoor Wynn Las Vegas & Visitors Bureau Colorado Springs, CO Las Vegas, NV

New Orleans Convention Loews Portofino Bay Hotel at Universal Orlando M Resort Spa Casino Wynn Las Vegas & Visitors Bureau

24 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 25 Greater Miami Convention and Visitors Bureau magine planning your next event at same old, same old. No usual suspects. the place on everyone’s lips. That’s No been there, done that. We’re bright- Iwhat will happen when you sched- er, hipper, hotter, cooler, friendlier, sun- ule your next meeting in Miami. Our nier, sultrier, sexier, tastier, steamier and inspiration comes from a convergence more sensuous than anywhere you’ve of cultures, and we’ve got every ame- ever been before. nity your audiences are looking for- And who knew that hip Miami is ward to enjoying. a world-class, family-friendly destina- The newest state-of-the-art perform- tion? Between Jungle Island, the Miami ing arts center in the Americas anchors Seaquarium, Zoo Miami, The Miami WILLIAM D. TALBERT III the city’s bustling downtown. And Children’s Museum and our sparkling President and CEO the Frank Gehry-designed home of beaches, there’s lots of fun things to do Miami’s New World Symphony includes with your kids. the Miami Beach Soundscape where 701 Brickell Avenue, Miami, FL 33131 concert-goers watch the symphony al Accommodations and More 800-933-8448 ext. 3071 fresco. Best of all, this amazing new Miami is chock-full of new hotels — www.MiamiMeetings.com venue is directly across the street from almost 50,000 guest rooms. Our grand the more than 650,000-sf Miami Beach dames have been face-lifted with bil- Convention Center. lions of dollars of renovations and Water sports are avail- joined by scores of brand-new hotels able most anywhere the flying famous flags from around the Atlantic Ocean or Biscayne world. And of course, South Beach is Bay kisses the South Florida the home of the world’s largest collec- shoreline. Your attendees tion of restored art deco, art nouveau, can spend a day wander- and cutting-edge boutique hotels. ing under arches of banyan In the last year, newly arrived stand- trees. Watch the cruise ships out restaurants have opened next door sail past downtown’s glitter- to our international superstars and ing skyline. Play beach vol- Miami’s own world-renowned home- leyball. Shop at the world’s grown classics, increasing our total to largest collection of designer more than 5,000. Almost every corner boutiques. Take in a major hosts another ethnic favorite, trendy sports contest. Shoot a round late scene spot or neighborhood haunt. of golf. Try to get under the When it comes to coming and going, Citywide Facts & Features limbo stick. Rollerblade. Whack a ten- no destination has more going on than Guest Rooms: 50,000 nis ball. Build a sand castle. Run on the Miami. We’ve invested mightily in our beach. Sip a cool one. transportation infrastructure to make it Meeting Space: Miami Beach Miami’s the international city where even easier to get here and to enjoy the Convention Center: 502,000 sf of exhibit space; 70 flexible you’ll hear languages and dialects from trip. Miami International Airport boasts meeting rooms and 100,000 around the world. Meet people from new terminals and a new high-speed sf of prefunction space. every corner of the earth. Find fashions train to whisk travelers from plane to from New York, Paris, Rome and Sao baggage claim and on to MIA’s new in- Paulo. Art from Basel. Celebrities just termodal center where your group will in from Hollywood. Rock bands from find rental cars, taxis and limos, and So someone tried to tell you why meeting in Miami’s so inspiring, so exciting and so productive. Know this. Argentina. String quartets from Europe. public transportation waiting for them No tweet, snapshot or posting will ever be enough. You so have to meet here to get it.MiamiMeetings.com What you won’t find in Miami is the in one convenient place. I&FMM 502,000 Sq.Ft. of Exhibit Space • 70 Flexible Meeting Rooms • 100,000 Sq.Ft. of Pre-Function Space © Greater Miami Convention & Visitors Bureau – The Official Destination Marketing Organization for Greater Miami and the Beaches. 26 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT

GMCVB_05584 Insurance & Financial Meetings_2A.indd 1 7/24/12 5:53:36 PM Loews Portofino Bay Hotel It’s not often you find everything a meeting planner would want at Universal Orlando in one location. There’s ample space for meetings and events lanners looking for ways to meet with individual TV monitors, and a full- of any size between two amazing theme parks, an entire responsibly and still enjoy ex- service hair and nail Salon. entertainment complex and three world-class on-site hotels. ceptional service at an award- don’t settle for P Want to create an event your attendees will never forget? Well, winning hotel have plenty of reasons Convenient Location give yourself the opportunity and choose from over 250,000 to host their next meeting at Loews The hotel is located within walk- BUsiness as UsUal Portofino Bay Hotel at Universal Or- ing distance of both Universal Orlando square feet of customizable event space. So, whether you lando, a stunning re-creation of the theme parks — Universal Studios Florida need a place to get work done or a place to celebrate when Mediterranean seaside village of Porto- and Universal’s Islands of Adventure the work is over - And really, why not do both? - You won’t fino, Italy. — and the Universal CityWalk dining find a better partner than Universal Orlando® Resort! and entertainment complex. Loews KATHY CATTOOR Meeting Space Portofino Bay Hotel also has two sister Vice President of Resort Sales The hotel features more than 42,000 hotels at Universal Orlando: the 1,000- sf of function space that’s adorned room Loews Royal Pacific with 85,000 sf 5601 Universal Boulevard with authentic Italian details such as of meeting space, and Hard Rock Hotel Orlando, FL 32819 handcrafted Venetian glass chande- with 650 guest rooms and 6,000 sf — 407-224-6229 Fax: 407-224-5311 liers, a grand spiral staircase that leads ideal for smaller groups. [email protected] to the function space, 27-foot ceilings Choose from more than 250,000 sf www.UOMeetingsandEvents.com and prefunction areas with natural of destination-wide meeting and event lighting. Planners will love space. In addition to the meeting spac- this breathtaking setting for es at the onsite hotels, events both both business and social large and small can be held inside the events. Plus, it’s next door theme parks or at a restaurant or club at Universal Music Plaza to all the excitement of both Universal’s CityWalk. Exciting Restaurants, Universal Orlando theme Nightlife & Entertainment parks, including Universal Exclusive Guest Benefits Studios Florida and Univer­ Attendees and guests of the onsite sal’s Islands of Adventure. hotels at Universal Orlando will enjoy many exclusive perks that can be used Accommodations throughout the entire resort. Before Offering 750 rooms and they head to the meeting they can enjoy suites, this AAA Four Dia­ Early Park Admission to The Wizarding mond Award hotel transports World of Harry Potter one hour before meeting attendees to the Universal’s Islands of Adventure theme sunny shores of the Mediter­ park opens. This benefit alone is worth Facts & Features ranean. Here, every detail of the leg- booking this hotel because your attend- Guest Rooms: 750 endary village of Portofino, Italy, has ees will feel like they are on the VIP list been reproduced right down to the and can experience it all before the rest Three Award-Winning Hotels Meeting Space: 42,000 sf cobblestone streets and outdoor cafés. of the crowd is allowed in! Special Services & Amenities: Guests can dine at eight restaurants and As an onsite guest your attendees will Guests receive an exclusive lounges, and enjoy a wealth of ameni- also skip the regular lines throughout package of special theme park ties and recreation. both theme parks all day long for free as benefits, including FREE Universal The newly renovated Mandara Spa, long as they have valid theme park ad- HARRY POTTER, characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Express Unlimited ride access,* Inc. Harry Potter Publishing Rights © JKR. located by the Piazza Ponte between mission. Planners should inquire about (s12) which lets them skip the regular ©2012 BMP. Pat O’Brien’s, Hurricane Glass logo, Have Fun! and Iron Grill Design ® Pat O’Brien’s Bar, Inc. © the Beach and Villa pools, includes buying theme park tickets in advance so Visit2012 Pat O’Brien’s uomeetingsandevents.com/source Bar, Inc. All rights reserved. Latin Quarter TM Latin Quarter Entertainment, Inc. Hard or Rock call 888-331-9108. theme park lines all day. Hotel ® Hard Rock Cafe International (USA), Inc. Universal elements and all related indicia TM & © 2012 Universal Studios. © 2012 Universal Orlando. All rights reserved. 253282/0712/RA *Some restrictions apply, valid 14 treatment rooms, co-ed lounge and they can take advantage of the specially Start planning today! theme park admission required. whirlpool, a world-class fitness center priced tickets for attendees. I&FMM ® | ® | ® | ® | 28 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT UniV ersal’s i slands of a d V entU re UniV ersal s t U dios f lorida UniV ersal CityWalk l oeW s Portofino Bay Hotel Hard r o C k Hotel l oeW s r oyal Pa C ifiC r esort Long Beach The Urban Waterfront Playground Convention & Visitors Bureau he Long Beach Convention & tronically operated curtains from the Entertainment Center, with more ceiling, covering the views of the up- Experience Tthan 300,000 sf of modern, flex- per deck seating. Over the ballroom ible exhibit and meeting space, is lo- area will be a grid of truss systems cated in the center of the downtown (complete with LED, stage lighting and waterfront with sweeping harbor views. sound systems). This will provide an The center recently underwent a ma- intimate environment for dinners and Unconventional jor modernization, and more than $35 concerts for up to 5,500 people, dou- million in major upgrades and renova- bling current capacity. Meet the City that doesn’t do Ordinary. Chic. Casual. Modern. Retro. Hot, sunny days. Bright, electric nights. tions have been invested to create a Steve Goodling It’s the unmistakable contrasts and sweet contradictions that make Long Beach a city apart from the rest. So new model for contemporary conven- New Campus Created President and CEO tion centers. This dynamic repositioning A campus has been created around when hosting your next event, go where a world of possibilities await just a few sandy steps from your beach is designed to give guests a warm, styl- downtown Long Beach that encourages towel – because in Long Beach, whatever you do, you’re in for the unconventional. visitlongbeach.com 301 E. Ocean Blvd., Suite 1900 ish and welcoming social experience. In the development and sharing of ideas. Long Beach, CA 90802 addition, complimentary Wi-Fi is now This campus includes newly renovated 562-495-8350 Fax: 562-435-5653 available throughout the convention hotels, which are just steps from the [email protected] center, so attendees can go online to convention center and the surrounding www.VisitLongBeach.com work and connect with their offices. downtown waterfront entertainment With the needs of today’s district. Attendees will find shopping convention and meeting at- venues, entertainment, nightlife and tendees in mind, the center’s more than 100 quality restaurants, many lobbies and hallway areas with spectacular oceanfront views. have been enhanced with Long Beach is the center of Southern new furniture, carpets, plants California, with all the attractions of Los and artwork to create mini Angeles and Orange County just min- meeting spots and network- utes from our downtown waterfront. ing pods where people can But Long Beach features its own world- sit, talk and socialize. class attractions: The Queen Mary and All of these enhancements the Aquarium of the Pacific, The Pike have continued to hit higher At Rainbow Harbor, Shoreline Village, benchmarks in surpassing plus four distinctive museums and two customer expectations in historic ranchos. terms of service and experi- ence. This is already being Easy Accessibility Citywide Facts & Features noted in the convention planning com- Getting to Long Beach has never Guest Rooms: 4,527 munity and is one of our main com- been easier with service from three ma- petitive advantages. jor airports. Los Angeles International Hotels/Resorts: 21 Airport and Orange County Airports are Meeting Space: Hotel: 219,000+ The Long Beach Arena less than 30 minutes away, and Long sf. Offsite: 500,000+ sf. Set to be complete February 2013, Beach Airport is just seven minutes Convention Center FYI the Long Beach Arena will have the from downtown. Set to be complete With the recent addition of free capability of being transformed into a in 2013 is Long Beach Airport’s $140 Wi-Fi throughout the convention “loft-style” ballroom and will produce million modernization project, which center, guests will be able to go 45,000 sf of event space. The loft-style includes a new parking structure, ramp online to work and connect with ballroom will be formed using the floor improvements, gates and a concourse their offices. space of the arena and dropping elec- with a central garden. I&FMM

30 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT THE SMART MEETING CHOICE.

M Resort has proven to be M Resort Spa Casino the most exciting meetings destination to maximize electing a venue for your meet- ers more than 92,000 sf of open and ing is about choosing what’s right dynamic meeting space including a your dollars. Sfor both your business and your 25,000-sf pavilion, 17,400-sf ballroom attendees. The choice is about more with built-in stage, multiple reception than the square footage of the conven- areas and a convenient business center. tion center or the view from the rooms. It’s about choosing a venue equipped Accommodations with the right team ­— a team that con- Catering to the needs of plan- nects the dots from start to finish offer- ners and attendees is at the heart ing not only expertise, but creativity so of the property and doesn’t stop at GABE KUTI you maximize your meeting dollar and the meeting and conference center. Director of Sales your objectives. Exceptionally appointed guest rooms offer a luxurious retreat, complete 12300 S. Las Vegas Boulevard Four-Star Service with spa bathrooms and conveniences Henderson, NV 89044 With a Forbes Travel Guide Four like separate tub and shower, wire- 866-551-1540 Star rating and a four-star team to less connectively and complimentary [email protected] match, the M Resort is a natural shuttle service to and from McCarran “Of all the world-renowned resorts that our membership www.TheMResort.com choice. Located on the famous Las International Airport and the heart of have visited, none compare to yours.” Vegas Strip just a few miles The Las Vegas Strip. – Lynette Owens, Executive Director FSMA/AFMP from McCarran International Airport, the M Resort is driv- Four-Star Spa lan your next meeting or special event at the four star resort that en by a personal, hands-on Attendees will enjoy the M Resort’s service approach. four star Spa Mio, which is one of only P has everything you want all under one roof. M Resort is a boutique “As any planner will tell 104 Forbes Four Star-rated spas world- retreat just 10 minutes from McCarran International Airport on the you, there are so many fac- wide. Relax and rejuvenate before or famous Las Vegas Strip. tors that go into choosing a after a day of meetings with a menu property to work with, and of spa services and treatments, includ- Impeccable service is combined with thoughtfully designed facilities service certainly tops the list,” ing massages and facials as well as sa- said Jeff McMurdie, practice lon and barber services. The 23,000-sf that offer breathtaking views from the conference center. M Resort lead for Novell Inc. “The staff world-class spa also includes a state-of- currently features more than 60,000 square feet of open and dynamic at the M is extremely pleas- the-art exercise facility offering excep- conference space in addition to the new M Pavilion, offering 25,000 ant to work with, accommo- tional views of the pool and outdoor dating to our needs, and at entertainment area. square feet of innovative and flexible space for your expo or special the end of our conference event. All of M Resort’s meeting venues have been created for delivered on every single commitment. Dining Options Facts & Features optimum customization, technology and connectivity to meet Guest Rooms: 390 It’s apparent that the team enjoys their Providing a portfolio of dining op- jobs and all have a common goal of tions, planners can choose to utilize your needs. Meeting Space: 92,000 sf pleasing the customers at top-of-mind.” any of the restaurants in addition to Special Services & Amenities: the meeting and conference space. Meeting and event attendees will also enjoy our uniquely-designed M Resort features a four- Meeting Facilities From LUX, a dynamic event space lo- guest rooms, suites, seven signature restaurants, world-class spa, plus all star spa and salon, fitness With its passion for guest service cated on the 16th floor offering expan- center, restaurants and the excitement that a true entertainment complex and meeting unique wine cellar as well as and appealing boutique size, the M sive city views, to the below-ground a 100,000-sf pool piazza. Resort is perfectly equipped for small Hostile Grape wine cellar, bar and tast- destination has to offer. to mid-sized meetings and events. The ing room, the M Resort team will plan

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32 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT New Orleans Convention & Visitors Bureau ring your meeting or event to winning chefs create food for your taste New Orleans and you’ll find buds and nourishment for your soul. BIG HOTEL RENOVATIONS MAKE Bmore than one-of-a-kind hotels, Music is where New Orleans’ first MEETING HERE EASY. restaurants and conference facilities in settlers found common ground, and no America’s most unique city. A walkable other city loves music more. Nowhere place where centuries old architecture else does it occur more effortlessly or is the backdrop for a culture so invigo- more joyously. Jazz was born in New This year, New Orleans’ downtown hotel inventory rating, it’ll rouse your spirit. You’ll dis- Orleans while rhythm and blues, gospel, increased signifi cantly. And, from the airport cover a commitment to the future that Cajun and zydeco all express the rich inspires everyone who visits or meets melting pot that is the city’s heritage. STEPHEN PERRY to the French Quarter, small boutique hotels to in the most authentic city in America — President and CEO New Orleans. Convention & Sports Facilities national chains are upgrading and updating their 2020 St. Charles Avenue The Great Hall of the New Orleans New Orleans, LA 70130 Award-Winning Destination Ernest N. Morial Convention Center properties—some are even adding new nightclubs Contact: Nikki Moon New Orleans welcomed 8.75 million will debut in January 2013, featuring a Vice President of Sales visitors in 2011, the highest numbers 60,300-sf divisible Great Hall, 25,400-sf and restaurants. 800-672-6124 in the city’s history and an increase of multiuse prefunction space, with hotel- [email protected] 5.6 percent from 2010. In addition to like appointments throughout. The im- www.NewOrleansCVB.com hundreds of prominent con- pressive 1-million-sf Center’s features ventions, New Orleans hosts include a 4,660-sf junior ballroom, com- Famous dining establishments. Authentic music. major events such as Mardi plete with a 3,420-sf rooftop terrace, a Gras and the French Quarter 980-sf indoor balcony and a 5,700-sf ex- World-class meeting facilities and hotels—just Festival, known as the larg- ecutive club lounge. steps from the French Quarter. Let the New Orleans est free music festival in the Two major sporting events arriv- South. This year, the city also ing in New Orleans next year include Convention & Visitors Bureau help you plan your hosted the 2012 NCAA Men’s Super Bowl XLVII on February 3, 2013 Final Four. in the newly named Mercedes-Benz next meeting. Visit www.neworleansmeeting.com. New Orleans placed in Superdome, home of the New Orleans the Top 25 Traveler’s Choice Saints; and the 2013 NCAA Women’s We make it easy. World Destinations as well as Final Four. In 2014, New Orleans will the Top 25 Traveler’s Choice host the 63rd NBA All-Star Game at the U.S. Destinations. The New New Orleans Arena, home to the New Orleans Tourism Marketing Orleans Hornets. Corporation launched GO Citywide Facts & Features NOLA, the first official visitor app for Top Hotels SCAN AND PLAN. Scan this tag and start Guest Rooms: More than iPhone. The free app has an augmented Cvent named five New Orleans ho- reality feature that identifies landmarks tels in their Top 100 Meeting Hotels in planning your New Orleans 22,000 rooms within one mile meeting today. of the convention center. through the phone’s camera. the U.S. including Sheraton Hotel New Meeting Space: Orleans, Hyatt Regency New Orleans, Ernest N. Morial Convention Cuisine and Music Hilton New Orleans Riverside, New Center: 1 million sf; 60,300- Time in New Orleans isn’t kept in Orleans Marriott and The Roosevelt sf Great Hall, 25,400-sf hours or days, but in meals. When din- New Orleans, a Waldorf Astoria Hotel. prefunction; 4,660-sf junior ing in New Orleans, experience a culi- With the finest convention hotels and ballroom nary adventure that spans a wide array venues anywhere in the world, the ex- Mercedes-Benz Superdome: of cuisines. From Cajun and Creole to perience of meeting in New Orleans has 269,000 sf soul and contemporary French, award- never been better. I&FMM New Orleans Arena: 21,250 sf

34 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT

World_Class_Awards_Ad.indd 1 9/19/12 11:40 AM Ponte Vedra Inn & Club ramed by graceful palms and roll- Recreation & Attractions ing dunes, the oceanfront Ponte Blessed with year-round sunshine FVedra Inn & Club is nestled in the and a pleasant climate to match, Ponte picturesque seaside village of Ponte Vedra is a favorite choice among out- Vedra Beach, just 20 miles southeast door enthusiasts. Recreational plea- of Jacksonville, FL. Since its celebrated sures include the Atlantic surf, beach, opening in 1928, this AAA Five Dia- golf, tennis, pools and fitness center. mond rated resort has served as host Additionally, biking, fishing, sailing and to some of the nation’s most influential horseback riding combine to create a meetings and conferences. year-round recreational paradise. A lux- DALE HANEY urious spa, the region’s largest, features General Manager Lodging peaceful surroundings, ultra-modern 200 Ponte Vedra Blvd. Ponte Vedra’s stunning coastline facilities and an impressive selection of Ponte Vedra Beach, FL 32082 serves as dramatic backdrop for 250 more than 100 beauty and pampering Contact: Tony Fitzjohn luxurious rooms and suites, most enjoy- services. For those seeking a cure from Director of Group Sales ing breathtaking Atlantic Ocean views. ordinary shopping, the resort features 800-234-7842 · Fax: 904-273-7757 The award-winning interiors combine 10 shops and boutiques [email protected] exquisite furnishings, rich fabrics and www.PonteVedra.com classic details to create an Dining Delights atmosphere of sheer indul- Great resorts are often defined by gence. Each spacious room their great dining experiences. From features king or queen bed- the elegant sophistication of classic cui- ding, cable TV, stocked honor sine to the casualness of traditional fare, bar, twice-daily maid service, Ponte Vedra’s four restaurants cater to complimentary high-speed a variety of tastes and moods in distinc- Internet access, morning tive and imaginative locations. Catered newspaper and coffee maker. group events include beachfront cook- outs, country-western-style jamborees, Meetings Blueprint black-tie affairs, putting green coffee Annual accolades such as breaks and “closest to the hole” cock- the World Class Award and tail receptions. Twenty-four-hour room the Award of Excellence at- service is a featured convenience. test to the resort’s favored sta- tus among meeting planners. On the Map Facts & Features More than 25,000 sf of flexible function The resort is 31 miles (a 35-minute Guest Rooms: 250 space (17 rooms), ideally suits groups drive) from the recently modernized from 10–450 people. Featured are two Jacksonville International Airport. Eight Meeting Space: 25,000 sf ballrooms, a cherry-paneled executive major and regional airlines provide and 17 meeting rooms. boardroom, vaulted ceilings, exquisite more than 100 daily flights to and from Special Services & Amenities: chandeliers, imported marble floors, sil- most major cities. Atlantic surf, beach, pools, ver service, crystal, china and flex-back Time honored and steeped in more two golf courses, 15 tennis courts, oceanfront gym, award- conference chairs for the maximum than 80 years of tradition, the Ponte winning spa, four restaurants, in meeting comfort. Available support Vedra Inn & Club successfully com- three lounges, 10 shops and services include a meeting coordinator, bines award-winning lodging, ame- boutiques, business center, audio-visual rental equipment and an nities and activities with a warm and 24-hour room service. onsite business center. friendly atmosphere. I&FMM

36 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT Vdara Hotel & Spa dara Hotel & Spa, a AAA Four Dia- spaces designed with nature and flexi- mond and Forbes Four-Star Award- bility in mind. The 10,000 sf of ground- Vwinning internationally inspired level conference space provides a con- all-suite boutique hotel, is designed for venient setting for incentive meetings, those who love the energy and excite- general sessions, or food and bever- ment of Las Vegas but prefer to enjoy age gatherings. The only thing plan- it in an exclusive, non-gaming, smoke- ners have to think about is what they free and sustainable environment. would like our chefs to put on their customized menus. Accommodations & Amenities The meeting space includes a 4,000- Tony Yousfi, CMP Vdara’s 1,495 suites are luxuriously sf ballroom, three additional meeting Director of Sales appointed with open floor plans and rooms averaging 800 sf each, a 14-per- success horizontal windows that deliver expan- son executive boardroom and a stun- 2600 W. Harmon Avenue sive views of the city and mountains. ning prefunction area. Vdara extends Las Vegas, NV 89158 Ideally located next to ARIA Resort & the unparalleled offerings and profes- 702-590-7171 Casino and connected by a pedestrian sional service for which MGM Resorts [email protected] walkway to Bellagio, Vdara combines International is renowned worldwide. www.Vdara.com now begins contemporary interior spaces with the Easily accessible from Vdara’s main very latest modern ameni- entrance, the refined meeting space ties and services. Vdara has boasts state-of-the-art technology of- achieved LEED Gold certifica- ferings and flexibility. The space is tion and received a “5 Green equipped with the latest technology, Keys” rating, the highest hon- including built-in audio-visual sys- with V. or possible from the Green tems with Crestron control of lighting, Key Eco-Rating Program. sound and video; drop-down, high- The comfortable suites in- definition projectors and screens; clude open floor plans in one-, patchable fiber, Ethernet, IPT V, two- and corner-bedroom broadband and wireless capabilities; suites, and two-story pent- and flexible power distribution. house suites. For those who prefer the flexibility Vdara boasts amenities of an outdoor event, Pool & Lounge that rival those at the world’s Vdara can also be used for private greatest resorts. Spa & Salon events providing a dynamic backdrop An exceptional destination for meetings and events, Vdara Hotel & Spa at CityCenter is a non-gaming, smoke-free, eco-friendly, Vdara features an 18,000-sf, of CityCenter and the Las Vegas Strip. all-suite hotel. Ideally situated between ARIA Resort & Casino™ and Bellagio® on the Las Vegas Strip, it’s the perfect host two-level Spa, Salon and Fitness Center. Enjoy a more intimate setting at Bar Facts & Features for up to 300 guests with 10,000 square feet of fl exible meeting space. Offering a spacious rooftop pool for private events, Market Café Vdara features a gourmet Vdara, a luxurious, yet playful and so- Guest Suites: 1,495 on-site audiovisual experts and full-service catering, Vdara will leave you experiencing success like never before. coffee bar, pastries, paninis, and a phisticated space situated in the heart Meeting Space: 10,000 sf. menu of freshly prepared breakfast and of Vdara’s lobby. With more than 4,000 Special Services & Amenities: lunch items. sf of meeting space, Silk Road, a unique Unique meeting and event setting, offers a flexible meeting space spaces offering personalized Meeting Facilities with stunning décor. services. Crystals, the Vdara’s exceptional and intimate Vdara’s experienced and profes- premiere shopping destination in Las Vegas. service extends to the meeting spaces, sional convention services and cater- specializing in smaller groups from 10 ing staff assist in the entire planning to 300 guests. Meetings held at Vdara process from décor and entertainment dodo vevegagass didifferfferenentltlyy are handled by experienced staff, in to creating tailored menus. I&FMM do vegas differently VdVdVdara.ara.ara.cococomm •|| 866.866.74745.5.77776677 Live the M life at this MGM Resorts International® Destination 38 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT The Venetian Resort Hotel Casino You + Us he comfort and productivity of loney’s Aquaknox to Wolfgang Puck’s attendees is front and center Postrio, The Venetian’s sumptuous Las Tat The Venetian and The Pala- Vegas fine-dining options promise to zzo, two Five Diamond resorts in the satisfy every palate. heart of the Las Vegas Strip, where net- The experience begins the moment The Venetian® The Palazzo® Las Vegas, NV Las Vegas, NV working opportunities abound and ev- attendees enter The Venetian and The ery guest room is a plush suite. Add the Palazzo as the most exquisite resort seemingly unlimited all-in-one-place experience in Las Vegas unfolds. The resources of 7,100 guest suites and Venetian, a must-see, gotta-share-a- more than 2.25 million sf of conven- picture-with-friends experience, over- CHANDRA ALLISON tion space, and you’ve got the ultimate flows with the artful, authentic charm Vice President of Sales convention destination. and romance of old-world Venice. Every painstaking detail has been rec- 3355 Las Vegas Boulevard South Meeting Facilities reated, from the beautiful frescoes of Las Vegas, NV 89109 The Venetian convention space fea- the Colonnade to the serenading gon- 702-414-4202 Fax: 702-414-4806 tures one of the world’s largest pillar- doliers winding their way down the [email protected] less ballrooms at 85,000 sf, with an ad- Grand Canal. www.VenetianPalazzoMeetings.com ditional 298 meeting, conference and At The Palazzo, modern Italian de- boardrooms. In addition, the sign welcomes visitors to a world where adjacent Sands Expo features impeccable service and unforgettable state-of-the-art convention ambience are at every turn. The Vene­ facilities, with 1.9 million sf tian and The Palazzo were named in of newly renovated meeting the Travel Channel list of “the ultimate and show space. 10 hotels in the world.” Together, the two hotels create the largest green- Accommodations MAKE IT EXCEPTIONAL certified hotel property in The breathtaking accommodations SANDS® MEETINGS VENETIAN | PALAZZO LAS VEGAS the world. The hotels feature at The Venetian and The Palazzo of- an unrivaled green meeting fer a degree of luxury unavailable The Venetian, The Palazzo and Sands ® Expo and Convention Center – three renowned venues and convention program anywhere else. Suites average 700 sf together form the ultimate destination for business and pleasure. Make it that offers a selection of — roughly twice the size of the typical Sands Meetings Venetian | Palazzo Las Vegas has hosted everything from the biggest standard environmentally Las Vegas hotel room — each designed Happen. trade shows to the most private boardroom meetings, and earned Meetings & Conventions responsible services. to facilitate the business needs of meet- magazine’s Gold Key Elite and Gold Platter Elite awards year after year. The Venetian ing attendees. and Sands Expo are LEED Gold Existing Buildings and The Palazzo is LEED Silver New Facts & Features Dining and More Also new in 2012 is The Venetian Construction. Our Las Vegas master-planned development holds the distinction of being the Guest Suites: 7,100 To facilitate networking, attendees and The Palazzo Premio Travel Rewards largest ‘green’ building on the planet. can enjoy delectable dining created by program, a new incentive program that Meeting Space: 2.25 million sf a host of James Beard award-winning leverages the most popular destination With 2.25 million square feet of flexible exhibition and meeting space, 7,000 suites and the Special Services & Amenities: chefs in more than 30 onsite restau- in the world — Las Vegas. The potential world’s most celebrated restaurants, shows, shops, casinos and nightlife, you’ll instantly Business Center, Venetian rants, more than 130 boutiques, daz- to experience Las Vegas as a winner is realize why your event belongs with Sands Meetings Venetian | Palazzo Las Vegas. Showroom, Canyon Ranch zling entertainment and the calming the ultimate travel incentive. SpaClub, nightly entertainment, BUSINESS DONE RIGHT. retreat of Canyon Ranch SpaClub — Located minutes from McCarran 30+ restaurants. renowned as the ideal place to relax, International Airport, The Venetian and renew and re-energize. The Palazzo offer the finest in meeting Gold Platter Gold Key Elite From Emeril Lagasse’s Delmonico space, accommodations and amenities, Elite to Thomas Keller’s Bouchon, Tom Ma­ all set in a luxurious resort. I&FMM 888.283.6384 | venetian.com

40 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT

Sands Meetings VP Association Convention.indd 1 8/10/12 3:55 PM Wynn Las Vegas ynn Las Vegas and Encore comes to dining, they’ve combined their are Las Vegas’ ultimate busi- passion for food with that of the world’s W ness meets pleasure destina- culinary masters who not only plan the tions. Beyond the 260,000 sf of meet- menus, but prepare them as well. From ing space; Wynn and Encore offer 19 fine dining to casual fare, their restau- restaurants, two award-winning spas rants present creations that bring every- and salons, pools, designer boutiques, one to the table. breathtaking shows, a sprawling golf course and world-class nightlife. Ways to Escape While Las Vegas offers plenty of ways DANIELLE BABILINO Meeting Facilities to escape, nothing compares to what Senior V.P. of Hotel Sales The services and facilities of Wynn attendees will discover at Wynn and 3131 Las Vegas Blvd. South Las Vegas and Encore are designed to Encore. Le Rêve — The Dream combines Las Vegas, NV 89109 surpass the expectations of profession- provocative choreography with gravity- Contact: Hotel Sales al meeting planners worldwide. Their defying aerial feats in their Aqua Theater- 888-320-7117 Meetings Concierge and Convention in-the-round. In the intimate Encore [email protected] Services teams will provide all of the Theater, Garth Brooks takes audiences www.wynnmeetings.com onsite support one would need — from on a journey through a lifetime of hits www.wynnlasvegas.com entertainment production ser- and memories. Or for those who would vices and equipment rentals rather lose themselves in the music of to floral arrangements and today’s most sought-after DJs; Tryst, XS gourmet catering. and Surrender combine sleek style with Their facilities include 21 exclusivity, while the Encore Beach Club meeting rooms, four board- turns night into day with its lush sur- rooms and three column-free roundings and European-inspired vibe. ballrooms; with many of the Surprisingly, some people want to spaces offering floor-to-ceil- relax when they visit Las Vegas, and ing windows overlooking Wynn and Encore provide plenty of the pools and gardens or the opportunities to do just that. Designed Wynn golf course. In addition, by Steve Wynn and world-renowned their highly successful night- architect Tom Fazio; their 18-hole, par- life venues — XS, Surrender, 70 golf course features dramatic eleva- Tryst and Encore Beach Club tions once thought impossible to create — are available for private on The Strip. Facts & Features events as well. From the smallest busi- Guest Rooms/Suites: Wynn — ness meeting to major incentive events Luxury Is on the Agenda 2,716 and Encore — 2,033 or conventions, Wynn and Encore will Their shopping esplanades have cor- make it an affair to remember. nered the market on style featuring cov- Meeting Space: 260,000 sf eted brands including Manolo Blahnik, Special Services & Amenities: Accommodations Chanel, Hermès, Dior and Ferrari. And High-tech support, a full-service For attendees, Wynn and Encore are their Forbes Five Star award-winning business center, high-speed Internet access, spacious sunlit the perfect retreat. Their resort rooms spas offer complete treatment menus, meeting spaces, state-of-the- — which range from 640 sf up to a luxu- salons to look one’s best for any event art audio-visual capabilities rious 5,800 sf in their Forbes Five Star and modern fitness centers. and two technically supported award-winning Tower Suites — will feel At Wynn and Encore, luxury is on stages are available. like a home away from home. When it the agenda. I&FMM

LAS VEGAS 42 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT ing our top-tier agents to pay $2,500 to join this tournament,” Struck ex- “When you put together a large tournament, plains. “By donating their $2,500 they you need multiple courses to do are choosing a charity that their team anything over about 140 people.” Getting is playing for. This is unheard of in the insurance world, because with most of the incentives that you’re Golf Events familiar with, we wine and dine our agents at no cost to them. We took a Right big risk because we didn’t know what the reception would be. Early on, we probably had 20 teams. Now we’re maxed out at 45 raising nearly $1 mil- John Haskins lion each year.” Director of Golf Group Sales The winning team from each local Kiawah Island Golf Resort tournament competes in the final tour- Kiawah Island, SC nament held in October. This year’s tournament will be held at the Ritz- Carlton Lodge, Reynolds Plantation in Greensboro, GA. Last year, the site She described her site selection $50,000 to the top team all the way to was the Ritz-Carlton Golf Resort in process. “When we first started this $5,500 to the last-place team, so every- Naples, FL, and in 2010, it was held at I had strict budgets, and I was look- one’s a winner,” Struck explains.

Photo courtesy of Kiawah Island Golf Resort Kiawah Island Golf Resort on Kiawah ing for upscale venues that fit and Last year alone, more than 50 Island, SC, where the tournament is reflected Chubb’s brand and that up- charities benefited from the Chubb The Ocean Course slated to return in 2014. scale clients would want to go to. So Charity Challenge. “It not only in- at Kiawah Island “Chubb underwrites the cost of all I went into a multiyear contract with cludes the major national charities like Golf Resort, one of five of the 45 local events and the final the Ritz-Carlton hotels, and that af- the National Cancer Society, Autism championship courses. event,” Stuck explains. “We take care forded me the option of keeping golf Speaks and the Boys & Girls Clubs, of their airfare, three nights’ stay in the pricing flat for five years. That was an it is smaller local charities like one hotel, two rounds of golf, all food and advantage to me.” right in our backyard — Bonnie Brae beverage. The money that the agents She says she looks for resorts that Home for Boys. Last year, our winner contribute is all earmarked for charity.” have two high-end golf courses onsite was Misty Meadow Mitey Riders. It’s Winning Advice From Chubb also partners with Tay­lor­ because tournament attendees play a horse farm in Charlotte where dis- Made and Adidas to set up a pro shop each course one time during the two- abled children go. It’s therapeutic. The onsite at the final tournament. “Instead day event. “They just walk outside the beauty of this is that there are a lot of Meeting and Golf Pros of doing room drops each night, we back of the hotel, and they’re on the well-known charities and a lot of local By Karen Brost give them gift certificates, so when golf course. I’ve minimized transporta- ones, which enable the playing teams they check in they go right into our tion and logistical issues.” to give back to their own community. ever underestimate the power of golf in achieving your pro shop and they’re able to buy Half of the tournament’s proceeds “One other unique thing is they’re equipment, shirts, bags, hats, are distributed to charities named at all foursomes at the local level. When Ncorporate goals. Just ask Lorraine Struck, corporate anything they want, up to the local tournaments and the other that team qualifies for the final, the $150. We found that peo- half is donated to the charities played Chubb branch manager joins them event planning manager for Chubb Group of Insurance Com- ple that are able to pick for at the final tournament. “At the end and it becomes a fivesome, so Chubb and choose exactly what of that two-day tournament we have is helping their team win money for panies in Warren, NJ. She has been responsible for planning they want in their own a final awards banquet where we an- the charity.” size are happier.” nounce the winners. The awards are She noted other business advan- the annual Chubb Charity Challenge golf tournament for tages of hosting the tournament. “Our “At the end of the day, at that final CEO, our CFO and all of our senior the past 13 years. Since its inception in 2000, the event has people come because it provides us awards night when we announce the with an opportunity to network with raised nearly $10 million for charities across the U.S. winner, there isn’t a dry eye in the our top agents and be more visible in room because of the charity impact.” the field.” The event also gives top- Chubb’s Million-Dollar Charity Event level executives the opportunity to Corporate Event Planning Manager The event begins with a series of local tournaments held by the com- Lorraine Struck, meet more customers, since brokers Chubb Group of Insurance Companies, Warren, NJ pany’s branches across the U.S. “What is unique about this is we are ask- can include a client on their team as Photo by Scott Janelli

44 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 45 ees) in, their rooming list, their food and a golf tournament in the same percent 60 days out. If an outing is offer multiple items,” he says. “We and beverage, amenities, the normal day,” he notes. “You can do a meet- going bust, let us know so we can have hard liquor, and we even have things you would do with an event.” ing from 8 a.m. to noon and have plan. We can sell those times if we wine on the beverage cart now, so She notes that having golf experts a golf outing from 1 p.m. to 5 p.m. have enough warning.” it can get pricey.” If the company involved is especially crucial when or vice-versa. I think where meeting is picking up the tab, planners can questions arise on sensitive issues planners get in trouble sometimes Clubs: to Bring or choose which items the beverage cart such as handicaps. is they want to do one or the other Not to Bring? will carry. “We have a master account “We do have one rule in place, from 10 a.m. to 2 p.m. and it kind Miller says that given the cost and authorization form and it lists, item though. The same team can’t return of messes up the whole day because hassle of traveling with golf clubs, rent- by item, what’s on the beverage cart. more than two years in a row,” she you can’t fit in both. We really pro- als are on the rise. “It’s really changed,” In order for a client to have anything notes. “In the beginning, we were see- mote a 7:30 a.m. shotgun or a 1:30 he notes. “I would say about 30 per- charged to their master account, they ing the same teams winning over and p.m. shotgun where they can do their cent of golfers now use rental clubs. need to have that signed and sent back over again. We didn’t want that for the meetings and the golf.” We’ve increased our number of rental so there is no miscommunication.” event. We wanted more people sets to 125 sets. We used to have 50 Photo courtesy of The Broadmoor Photo courtesy of to buy in, and the only way that Time for Teambuilding when I started 15 years ago. They’re The Non-golfing Planner “We really promote a they could buy in is if they felt Miller says there are ways to work brand new clubs each year, so it’s well “A lot of times the meeting plan- that it was running properly.” golf in even if there’s no time in the worth it not to have to hassle with ners don’t know anything about golf, 7:30 a.m. shotgun or Struck says it is very reward- agenda for a full tour- which is fine,” says Griggs. “It’s even a 1:30 p.m. shotgun ing for her to plan this event. nament.” Let’s say they better if they admit they don’t know where they can do their “We bring an extensive video only have two hours. anything about golf. Then that tells team with us onsite and they We can design a clinic us where we need to help them out. meetings and the golf.” capture the two days of golf. to help them with their We’ll walk them through everything Russ Miller, Director of Golf They also include footage from games or do a skills they need to do.” The Broadmoor, Colorado Springs, CO all of the charities. We have it challenge where they displayed prominently in the do different stations of Choosing the Best Format long as they’re a Chubb personal-line contribution because they’re real- lobby. We don’t want to forget the putting, chipping, what- “Most corporate outings typically or commercial-line client. ly getting a day of golf for it. Their reason we’re there. It’s to help the ever it may be. If they have some type of shotgun start if checks are made out to Chubb, not the charities. There’s great camaraderie, want to award winners, they have more than 30–40 players,” Managing Critical Issues charity. Chubb divvies out the money it’s good fun, and you’re at beautiful we can do that, or we Griggs explains. With a shotgun Each branch organizes its own lo- afterwards, based on the standings. I resorts, but at the end of the day, at can just let them mea- start, teams are assigned cal tournament, which Struck manag- work closely with our internal audit that final awards night when we an- sure against themselves. to all 18 holes so every- es from afar. “I think communication department to ensure that no money nounce the winner, there isn’t a dry Time is the main issue one can start at the same is the most important piece, because is left behind.” eye in the room because of the charity nowadays, so we really Resort Canyon Ventana Photo courtesy of Loews time. “The most popular each year you may have new players. Even though Struck is an experi- impact and the videos that we show.” have to be creative with “It’s even better if format is a four-person I build a very comprehensive website enced meeting planner and member those types of things. (planners) admit they scramble,” he adds. “A that my Chubb people can go to 24/7 of Financial & Insurance Conference Pointers From the Golf Pros Honestly, we get as four-person scramble is if a question comes up, such as ‘Can I Planners, she knows her limits. “I am Russ Miller, director of golf for The much good feedback don’t know anything where everybody hits replace a player after a team is quali- hands-on for the entire event, but I Broadmoor in Colorado Springs, CO, with clinics as we actu- about golf. Then that their tee ball, and then fied?’ ” She explained that while main- do hire an outside golf management says it’s important for meeting plan- ally do with them play- tells us where we need they go to the best shot, taining consistency is critical, “There firm. I do not know golf. Because ners to start by evaluating what they ing golf.” hit again from there and are always going to be exceptions to so much money is at stake, we had want to accomplish with their golf to help them out.” go to the best shot. The the rule and different questions that to take into consideration the integ- event. “If it’s just to have fun, allow Advance Planning Mike Griggs, Director of Golf beginner doesn’t feel arise, and we try and handle them rity of the tournament. We had to be us to set up the golf course as easy as Miller recommends Loews Ventana Canyon Resort, Tucson, AZ bad if they hit bad shots fairly. These are our best agents. You above board, so I hired a golf man- possible because you don’t want to be booking a tournament because they’re always don’t always want to say no when a agement team to handle all of the golf out there all day. You don’t want them nine months to one year in advance to their own clubs. We have them pre- going to the best shot, and that speeds request comes up. It’s evaluated on a logistics — sourcing out everything, to be frustrated. Golf is a hard game. ensure the best choice of courses and loaded for them and ready to go.” up play a lot. case-by-case basis.” pairing up the teams and also verify- On the other hand, we’ve had some times of day. Mike Griggs, director of “Quite frankly,” Griggs continues, The website also describes how to ing handicaps and scores from previ- meetings here that had very, very seri- golf at Loews Ventana Canyon resort What’s Included? “very few of them want to play their pick a qualifying charity. “They have ous tournaments. ous golfers, and they wanted to play in Tucson, says that after the initial Jason Johns, golf sales manager at own ball when they come to a cor- to be a 501(c)(3), which is a non-profit “I’ve used the same company from a layout that the Senior Open played booking, it’s critical to keep the golf Rosen Shingle Creek in Orlando, FL, porate event. They don’t want to be designated by the IRS. We can’t give New Jersey for the past 13 years,” she here at The Broadmoor a couple of pro updated as head counts change. says, “Make sure you clarify what you embarrassed. They want to go out and it to their child’s grammar school or continues. “I call them my ‘golf go- years ago. It helps us to know what “Maybe 90 days out we’ll be calling would like to have included for your have fun.” He says that if the group is soccer league. It has to be a bona fide to guys.’ They come onsite with me they’re trying to accomplish, and we’ll them and saying, ‘What do your num- players and make that clear with our going to have more than 60–70 play- charity.” She also notes, “the agents and I don’t worry about anything golf- set up the golf course accordingly. bers look like now?’ Just communicate event staff.” A prime example is that ers, planners should allow at least five cannot write this off as a charitable related. My role is checking (attend- “It’s very easy to have a meeting with us. We like to be within 10–15 all-important beverage cart. “We can hours for the tournament.

46 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 47 One Course or Two? “When you put together a large tournament, you need multiple courses to do anything over about 140 people,” Haskins says. He adds REIMAGINE that if the property has multiple courses, there’s another factor to consider. “Is there a flagship course that is leaps and bounds better than meetings the other courses?” If it’s a two-day tournament, that’s not a problem because golf- ers can play each course Photo courtesy of Rosen Shingle Creek once. But if it’s a one- day event, “You have to “Make sure you clarify what you would run two different tourna- like to have included for your players ments,” Haskins states. and make that clear with our event staff.” The Benefits Jason Johns, Golf Sales Manager of a Buyout Rosen Shingle Creek, Orlando, FL “You also have to consider if you want “We also give them the option to Timing Is Everything. to be the only group that’s on the have contests for longest drives, clos- Haskins recommends checking course that day,” Haskins says. “If so, est to the pin and longest putts,” he what sports are going to be on TV you have to look at a course buyout. adds. “If it’s for charity, it’s nice to during the tournament. “Generally, if Different courses have different poli- sell mulligans, which makes more you’re an avid golfer, you’re also an cies, but the main thing is seasonal- money for the charity. A mulligan avid sports follower. Always make ity. Not many courses will allow you just gives you an extra shot. It’s like sure you have a couple of extra TVs to buy out during a peak season on getting a do-over.” on hand if there’s a large golf event a Saturday. going on. They want to know what “When you buy out a course, you The Fine Art of Pairing went on in sports when they’ve been have the ability to play golf as much “The manner in which you pair out on the course all day.” as you can on that course that day,” different groups together can be Haskins says another factor to con- Haskins continues. “You can sched- strategic,” explains John Haskins, di- sider is seasonality. “That’s something ule your original shotgun start for rector of golf group sales at Kiawah that planners who aren’t used to plan- your 144 players, have them finish by Island Golf Resort, home of the 2012 ning golf events won’t consider as about 1 or 1:30, go in and do your PGA Championship. “Case in point, much. The maintenance schedule that awards ceremony, and then you can if a company is putting together a every course follows is different. They send people to play more golf if they golf group, and their goal is for their do what’s called aerification in the want to. As long as there’s light out group of 20 sales guys to get in front summer, and then they do overseed- and you want to play, you can play, of a bunch of potential buyers, they ing in the winter for courses that stay and there’s no additional cost. In golf might want to make sure that each open all year long. If you’re looking terms, they call it an ‘emergency nine’ sales guy is in a foursome with three up north, you’re going to have courses to go back out.” potential buyers.” that are closed down for a significant It’s also important to decide up- portion of the year, about four or Tee-Off Time front whether the pairings are carved five months. Then there are courses When all the plans are in place and in stone or flexible. “A lot of times that have severe frost delays, which the big day draws near, it’s time to let when they get right on the stag- can keep you from playing your first the golf pros do what they do best. “It’s ReImagine your next meeting in a place where unforgettable surroundings ing area, people will say ‘I want to round of golf until 10:30 or 11. If it’s important that they get us the names go over there and play with them,’ ” in October or November where they of the players and the pairings they inspire creativity. Expertly designed facilities provide the perfect backdrop Griggs says. “We don’t make that deci- have not overseeded and they’ve al- want,” Griggs notes. “I’ll take care of for meetings from 15 to 15,000. With two decades of service expertise sion for them. Somebody is going to lowed it to go dormant, the course is everything from there. I’ll make you have to say ‘Yes, they can switch’ or visually not what it would be in peak look really good, and I’ll give you all backed by award-winning accommodations and dining, this is the world ‘The pairings are what they are.’ ” season. It’s going to be dead grass.” the credit for it.” I&FMM you’ll experience at the Walt Disney World Swan and Dolphin Resort.

facebook.com/SwanAndDolphin 48 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT 800.524.4939 • www.swandolphinmeetings.com portunity for some R&R when they meal to the next meal or break,” he 1565, St. Augustine features the his- hosted 40 attendees for a three-day, says. “And that is an attention to detail toric Castillo de San Marcos fort, the three-night meeting of senior Florida I have really never seen happen be- quaint St. George Street, Old Town leaders from across the state at the fore. It was probably the best service Trolley Tour, St. Augustine History AAA Four Diamond Omni Amelia I have ever experienced at a hotel.” Museum,­ Spanish Quarter, The Island Plantation. Although Coble has Near Jacksonville in St. Augustine Oldest Wooden Schoolhouse and used the fabled retreat for years, he is a well-known destination “We many other points of interest. was impressed by its evolution since for Florida-bound groups: always Ponte Vedra Beach Omni acquired it in 2010. The Renaissance World is also home to the The renowned property is now un- Golf Village Resort, use Florida, famed Ponte Vedra dertaking an $85 million renovation Convention Center and we look for Inn & Club, built in project that will be completed next and Beach Club. resort hotels where 1928 and joined by spring and include a 30,000-sf expan- The 301-room, AAA everything is provided the Lodge & Club sion of its conference center, which Four Diamond re- for so there’s no reason in 1989. The 250- will feature a new 16,800 sf ballroom sort is adjacent room Inn & Club and additional prefunction space that to the World Golf for anyone to ever offers more than will bring its total to 80,000 sf. The Hall of Fame: The leave the property. 30,000 sf of function addition of 155 new guest rooms will two facilities deliver We want their space, while the 66- bring its total to 404. a total of 101,000 sf undivided room Lodge & Club “The best thing that ever happened of function space. attention.” offers 13,000 sf. The Florida to the property was being taken over The resort’s new- AAA Five Diamond Omni, because more investment has est outdoor function Deborah English property’s amenities Exceeds Expectations Every Time gone in there, and they have paid space is La Terrazza, Director of Client Services include the largest Photo courtesy of Ocean Reef Club great attention to delivering great ser- which accommodates Construction Services Group spa in north Florida at Buccaneer Island at Ocean Reef Club, Key Largo, FL, is ideal for special corporate events along the waterfront. vice for meetings,” Coble says. “It’s groups of up to 2,000 AON Risk Solutions 30,000 sf, 36 holes of Dallas, TX remarkable. And for our most recent guests and features golf, including links- t a time when it seems that Florida destinations is the favorable personality.” Coble has hosted mul- meeting, their senior leaders looked at advanced technology and power style with ocean breezes, 15 tennis more and more domestic des- weather, especially in the winter,” says tiple Florida meetings in recent years us as an opportunity to develop more capability, comparable to that pro- courts and four heated pools in a Atinations are finding their way Scott Coble, executive vice president in Orlando, Miami, Destin and on business, not just with our company, vided in indoor ballrooms. In addi- beachfront setting. into the meeting mix, a handful of and North Florida re- Amelia Island, outside but also to build their reputation by tion, attendees can now enjoy privi- coveted, time-tested options remain gional president at Wells By John Buchanan Jacksonville. But no mat- having us go out and talk about how leges at the exclusive Serenata Beach A Palm Beach Landmark constant. And one of them — a peren- Fargo in Jacksonville. ter where he goes, he great the resort is and the great expe- Club on Ponte Vedra Beach, which Another planner who favors Florida nial favorite for as long as there have “Everybody likes to come to a Florida says, he always finds good value. rience we had there.” offers a 12,000-sf oceanfront club- year in and year out is Deborah been meetings — is Florida, known meeting in January or February. The “It’s a matter of the overall value As a result, Coble says, his group house. The Renaissance resort pro- English, director of client services far and wide for its fabled beach-and- benefit you get as a planner is an en- you get for each dollar spent, based received some of the most extraor- vides a complimentary shuttle to and in the Construction Services Group sun benefits. gagement boost, based on nice weath- on the total experience you get with dinary service he has ever enjoyed. from Serenata for individual guests at AON Risk Solutions in Dallas. She “Depending on the time er and the fact that people like a Florida meeting,” he says. “There “They would ask us for feedback af- (based on availability), as well as to uses the Sunshine State every year, in of year, one of the rea- “Depending coming to Florida from are plenty of places where you can ter each meal, then we would see and from downtown St. Augustine, fact, for one of the company’s most sons we regularly use on the time colder climates during go and get more urban settings in the changes and improvements from that America’s oldest city. Founded in important meetings, a 2½-day global of year, one of the cold months of the Northeast, or elsewhere in the coun- conference for senior executives from year. And because of try where you can have a great meet- top construction contractors. the reasons we that, we often have ing, but the question you often have “Florida is the only destination we regularly use Florida people who pay a to ask is, ‘What’s it going to be like use for this meeting, because it’s in destinations is the little extra out of when you get outside the hotel or the February, and we pull a lot of snow- favorable weather, their own pocket meeting venue?’ And in that sense, birds out of the north,” English says. to extend their time Florida offers a lot of beauty and the “So we always use Florida, and we especially in the in Florida.” opportunity for businesspeople to look for resort hotels where every- winter. The benefit And, Coble says, take some time to relax or stay active thing is provided for so there’s no you get as a planner the golf courses and in a great climate. And those things reason for anyone to ever leave the is an engagement long list of activities are more and more important these property. We want their undivided at- Scott Coble add to the allure of the days as companies pay more attention tention for the entire time we have Executive Vice boost.” Sunshine State. to the health and well-being of their them there.” President and “And within Florida,” he meeting attendees.” North Florida Regional President says, “there are a number of good In March, Coble and Wells Fargo No. 6 is one of five oceanfront holes on Wells Fargo the Ocean Links Golf Course at Omni destinations that all have their own took advantage of just such an op-

Jacksonville, FL Amelia Island Plantation Photo courtesy of Omni Amelia Island Plantation.

50 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 51 This year, English used the AAA “We do a review of our Like his attendees, Stano was tak- meeting room where they could meet walked out of the Town Hall ballroom Four Diamond PGA National Resort meeting each year to get en by the uniqueness of Ocean Reef. privately with our clients.” after the general session and walked & Spa in Palm Beach Gardens. It client feedback and ideas “It’s a private club and resort,” he says. The complex also offered other lo- down the street to the building where was her first experience with anoth- about what they think we “So it is very exclusive. And I also gistical advantages. “It is quite spread the breakouts were.” er of Florida’s most acclaimed land- could have done better,” found out that it had also previously out with its various ‘villages,’ ” Stano mark hotels, hailed worldwide for its English says. “We’re always done the kind of very specialized, says. “But they gave us a building Destin Area Beach Getaway European-style spa and PGA Tour- looking to improve the qual- VIP program that we were doing. So right next to where we staged a gen- One of the Sunshine State’s most quality golf courses. ity of the event and provide they had specific experience with the eral session every morning before we popular beach destinations is the “PGA National was the best resort a very positive experience type of event we were staging.” went off to our breakouts. And that Destin area, south of the Florida we’ve used so far for this particular for our attendees and part- Because the club typically deals was another convenient thing they Panhandle on the Gulf Coast. Destin

meeting,” English says. “It’s a world- Photo courtesy of PGA National Resort & Spa ners. And in our opinion, with Fortune 500 top executives and were able to do for us. People just features some of the most beautiful class venue. As a planner, you go Rory McIlroy and caddie en route to winning the the venue itself is probably other global business leaders who in with high expectations for your 2012 Honda Classic. Deborah English selected PGA responsible for 90 percent are members and maintain residenc- meeting and hope that the hotel will National because it “features a ‘chance of a life- of the success of the event es there, Ocean Reef is singularly time’ course...a week before the Honda Classic.” deliver. PGA National exceeded our in terms of providing a good qualified to cater to very high-end, expectations. It was just an outstand- sf of meeting space, is currently in the atmosphere. And that was especially very private meetings. ing experience.” final phase of a $65 million renovation true this year with PGA National.” The practical benefit of that ex- Because golf always plays an inte- that includes makeovers for all of its clusivity for a meeting group, Stano gral role in AON’s contractor confer- 379 guest rooms, as well as the 19th VIP Hideaway in the Keys says, is a captive audience. “It’s a ence, English selected PGA National Hole bar and grill — being renamed Yet another of Florida’s most prized very private, very exclusive environ- partly because it hosts the annual Bar 19 — and the Citrus Tree Café, as enclaves is the private, exclusive ment and so it’s just a different expe- Honda Classic PGA tournament and well as its 40,000-sf spa. Ocean Reef Club, located in Key Largo, rience from a typical meeting resort features five championship courses. PGA National, which includes in the Upper Keys about an hour south in a typical meeting destination,” he “For this particular meeting, we nine restaurants and lounges, also of Miami International Airport. says. “And that suited the purpose of need a resort with a great golf course,” delivers first-class food and beverage, For 60 years, Ocean Reef Club has this particular meeting perfectly.” Outdoor meetings. English says. “It’s a networking type English says. “The F&B was phenom- been a personal hideaway for titans of Because of the affluence and so- How’s that for thinking meeting, so we use golf to facilitate in- enal,” she says. “I didn’t hear a single industry and other wealthy Americans phistication of Ocean Reef’s normal outside the box? teraction between company executives complaint over the entire course of who largely kept it a well-protected day-to-day member clientele, the re- and clients. And PGA National features the three days we were there. We secret. Because of its VIP member- sort also provides an exceptional lev- It’s Different Here a ‘chance of a lifetime’ course to play were completely pleased with every- ship, privacy is paramount and secu- el of service and the attention to de- on, just a week before the Honda thing we got. It was a great experi- rity is suited to the world leaders who tail that such an audience demands Classic. And we also require a great ence for everybody.” have vacationed or attended confer- as a matter of course. spa. We look for a great atmosphere. The attendee response was so ences there. “The sales manager, the confer- And PGA National provided that.” good, in fact, that AON is going back The complex features 285 accom- ence service manager and the oth- The resort, which features 40,000 to the resort next year. modations, more than a dozen res- er key staff members all knew and taurants, a 175-slip marina, a private understood what had to be done to airport, and 54 holes of golf, as well make the event successful for us,” as 30,000 sf of meeting space. Stano says. “So it wasn’t like we were For the last two years, global reinventing the wheel. That’s impor- banking giant HSBC has held VIP tant for an event like we did, because meetings at Ocean Reef, planned a lot of times when you go to a hotel by Skip Stano, CMP, the company’s for the first time, you are reinvent- Yarmouth, ME-based former vice ing the wheel for your meeting. But president of conferences and events. Ocean Reef made it very easy for us The three-day, two-night confer- to plan and manage the conference.” ence brought together 250 investors And although the complex is not and the CEOs and CFOs of Latin configured like a typical meeting re- American companies. sort, it still can accommodate virtu- How did HSBC settle on relatively ally any need, Stano says. “We need- michael mina’s bourbon steak little-known Ocean Reef? ed more than 50 breakout rooms, so 2 private 18-hole golf courses shopping at aventura mall “One of our senior managers had one thing they did was remove the private beach | spa spent time there and that was where furniture from sleeping rooms and tennis | 3 luxurious pools he wanted to do the meeting last turn them into meeting rooms,” he Photo courtesy of Ocean Reef Club With 30,000 sf of flexible meeting space, there is an ideal space for every size group year,” Stano says. And it worked so says. “And then each participating TurnberryIsleMiami.com 855-777-6594 at the Ocean Reef Club, located about one hour south of Miami in Key Largo. well that we went back this year.” corporation could have their own CASCATA COURTYARD

52 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 53 the company’s most important meet- ings, an annual educational confer- ence on worker’s compensation insurance that draws 700 attendees from all over the U.S., has been held there for the last 17 years. “Orlando continues to be a great

Photo courtesy of Hilton Sandestin Beach Golf Resort & Spa destination for ease of travel,” says Beach events are popular offerings at Hilton Sandestin Beach Golf Resort & Spa. Wolfe, who returned this year to the and pristine beaches in the U.S. and But, he adds, the appeal of the area 750-room Loews Portofino Bay Hotel, another of Florida’s most celebrated reaches beyond just the hotel. “We like with 42,000 sf of meeting space. “We resorts, the 598-room Hilton Sandestin the entire Destin area,” Smart says. “It have a significant repeat rate for that Beach Golf Resort & Spa, which fea- is unique in that it offers a wide vari- meeting, and a lot of the attendees tures 32,000 sf of meeting space. ety of restaurants from top-line, white are from the East Coast, so for a lot In July, David Smart, director of tablecloth service to very casual beach of them Orlando is just an easy place Destinations, an in-house meeting atmosphere dining. There is also a to get to.” planning company at Alfa Mutual tremendous selection of golf And Loews Porto­fino Insurance and sister organization courses, which is another Destin... Bay provides a virtu- Alabama Farmers Federation, in thing that’s important to is unique in ally perfect fit for Montgomery, AL, used the Hilton most of our incentive Most planners don’t realize they can Meet here. Sandestin Beach Golf Resort & Spa programs. And they that it offers a — a longtime favorite on his list of have every type of wide variety of destination resorts — for a three-night course, from the restaurants. There Maybe it’s because we don’t tell very many. incentive program for 220 qualifiers, most difficult to is also a tremendous plus another 520 spouses, children less demanding and guests. ones that are just selection of golf “We have used Hilton Sandestin beautiful and rea- courses, which is many times over the years,” Smart sonably priced.” another thing that’s says. “The hotel and the entire area important to most just provide a very relaxing atmo- Mighty Orlando David Smart sphere where you can do anything Although Florida of- of our incentive Director, Destinations you could ever want to do, from the fers a range of individual programs.” Alfa Mutual Insurance and It’s no secret that the Ocean Reef Club is an extraordinary place. But, you may not be aware of all the changes and upgrades water park to boat trips to fishing or destinations, each with its Alabama Farmers Federation in recent years. If you have not visited recently then you have not seen what over 150 meeting planners experienced last year with their program: golf and tennis.” own special appeal, Orlando rules Montgomery, AL Smart and his attendees also have the roost when it comes to infrastruc- high regard for the Hilton Sandestin’s ture and popularity — ranking as one the meeting, Wolfe says. “We’re able • Renovated rooms with ocean and water views amenities. “The F&B is consistently ex- of the top meeting destinations in the to pretty much take over the entire • 36 holes of tournament quality golf with new greens and bunkers cellent,” he says. “There is also a very country year after year. hotel,” he says. “And that property of- • Updated and upgraded outlets for dining and private events good range of restaurants, from casual James Wolfe, CMP, director of fers consistently great service. We’ve • Renovated meeting rooms with state of the art electronics beachside dining and bars to fine din- administrative services at NCCI been there a number of times over • 30,000 sq. ft. of Indoor Meeting space and on-site AV ing in a top quality steak house onsite. Holdings Inc. in Boca Raton, FL, has the years and the entire staff, from the • New seawalls and strolling docks in the shopping village But there’s also a grab-and-go facility been using Orlando for years. One of general manager all the way down to • Two new pools overlooking the Atlantic Ocean called Picnic by the pool the catering staff, knows and a very nice restaurant the group because we’ve for breakfast. And the been there before. So it’s Because we are a private club, our meeting experiences are personalized, intimate and uniquely yours. Serenity by the Sea spa is kind of like going home.” Register today at www.meetings.oceanreef.com. Not only will you receive our entertaining and informative newsletter, if you also top-notch, which is The hotel is also per- also provide us with an RFP we will send you our new 80-page coffee table book Flavors of the Reef featuring the favorite recipes another thing that’s very fectly suited to one of of our master chefs! important to us.” the meeting’s highlights, an outdoor reception Harbor Nights on the aimed at taking advan- Piazza at Loews Portofino tage of the great Florida Bay Hotel at Universal weather that time of year. Orlando Resort features “It’s a great venue for wine, gourmet food sam- outdoor events, because

ples, live music and more. Resort Orlando Photo courtesy of Universal

54 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT Ocean Reef Club • 35 Ocean Reef Dr, Suite 200 • Key Largo, FL 33037 • www.oceanreef.com you really feel like you’re Meanwhile, the AAA Four Dia­ in Portofino, Italy,” Wolfe mond Turnberry Isle Miami has joined says. “You’ve got the ‘bay’ Marriott’s Autograph Collection, a there and we did a fabulous portfolio of world-class, indepen- program out on the harbor. dent boutique and luxury hotels, It was the reception we did which will enable groups to earn the second night. We did Marriott Rewards points. The 408- Sometimes the best a variety of small plates so room resort offers a 40,000-sf confer- that people don’t have to ence center and a private beach club, breakout rooms aren’t get stuck at a banquet ta- which can accommodate events with ble. They can walk around up to 500 attendees. Turnberry Isle and mingle and socialize has recently partnered with the elite rooms at all. Photo courtesy of Greater Fort Lauderdale CVB Lauderdale Fort Photo courtesy of Greater with our executives. And The Broward County Convention Center was re- Cañas Tennis to provide its guests the space there is large and cently awarded LEED Gold Certification for Existing with the opportunity to receive ten- unrestricted enough that Buildings: Operations & Maintenance. nis instruction from players ranking people can move around in the top 10 for doubles and singles, very easily.” the 25-story all-suite resort that will as well as nationally ranked juniors. Based on his experiences over the function as an alternative energy Other highlights include two 18-hole years, Wolfe says, it’s no surprise that source for the property. Raymond Floyd-redesigned champi- Orlando — and all of Florida — re- onship golf courses, a three-story main at the top of the A-list of destina- Marvelous Miami Spa & Fitness Center and acclaimed tions for so many planners. “For a lot One of the most significant devel- Chef Michael Mina’s award-winning of meetings,” he says, “you just can’t opments in Miami’s meetings scene Bourbon Steak restaurant. beat Florida.” is Trump Hotel Collection’s purchase The Greater Miami area is replete of the iconic Doral Golf Resort & with venues such as the new South ‘Green’ Fort Lauderdale Spa this summer. Through the fall of Miami-Dade Cultural Arts Center, Like the rest of Florida’s vacation 2013, Trump will be investing more Coral Gables Museum and Miami spots, Fort Lauderdale has been expe- than $200 million in a property-wide Seaquarium. And Villa Vizcaya, a riencing a spike in visitation over the renovation that covers the resort’s National Historic Landmark and public past year. According to the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), the city ended 2011 with the highest December ho- tel occupancy in the state, fueled in part by an 8 percent increase in inter- national growth. Nicki E. Grossman, GFLCVB president, noted that key growth areas include leisure, interna- tional, meetings and corporate groups, and film projects. The Broward County Convention Center recently announced that it has Omni understands been awarded Leadership in Energy & Environmental Design (LEED) for Existing Buildings: Operations & We’ve taken a legendary beach resort and are making it even better with an $85 million renovation Maintenance Gold certification from so spectacular, we call it a Re-Imagination. When it’s complete, you’ll have everything you need for a the U.S. Green Building Council. The Isle Miami Turnberry Photo courtesy of sensational event. 404 oceanfront rooms and suites. 70,000 square feet of conference space. A new The waterfall and signature 18-hole island green at Turnberry Isle Miami’s Soffer LEED certification process, which be- lobby and resort pools. 5,000–square foot entertainment deck. Recreational amenities including golf, Course, one of two 18-hole Raymond Floyd-redesigned championship golf courses. gan in 2008, resulted in the 600,000- tennis and spa. Complete in early 2013. sf facility being converted into an 700 guest rooms, 86,000 sf of meet- museum representing the Gilded Age energy-efficient and environmentally ing space (including a 24,000-sf ball- of the 1910s, is available for offsite Be one of the first to experience the Re-Imagination. sound, carbon-neutral building. room) and all four golf courses in- events that are truly one of a kind. Call 800-597-8125 or visit omniunderstands.com/amelia to learn more. Also, the oceanfront Hilton Fort cluding the legendary Blue Monster And one-of-a-kind experiences Lauderdale Beach Resort, is now in- course. The resort will remain open are what meeting in Florida is all @OmniMeetings stalling wind turbines on the roof of during the renovation. about. I&FMM

©2012 Omni Hotels & Resorts 56 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT

OMAI-2015 IAFMM_8.125x10.875.indd 1 8/6/12 4:07 PM sf of meeting space, as show managers really great for them. And most of our we only use 90,000; the rest is going attendees are from New York, so they to all our sponsors and members such have a certain expectation of getting as JP Morgan, Credit Suisse and Bank things done very quickly.” of America.” Meeting Off The Strip Business-Focused Spaces While Las Vegas hotels often seem The city definitely means business to be dominated by major groups these days, and Aria is a case in point. like ASF’s, insurance and financial One of the main business advantages meeting planners do well to bear in Zuluaga cites is “the exclusivity of the mind that much smaller events — like

meeting space. It has one point of en- board meetings — also can find a Photo courtesy of Station Casinos try so everyone has to come through home here. For example, Pocatello, An elegant prefunction space at the Green Photos courtesy of Stephen Elliott – Mud Productions Photos courtesy of Stephen Valley Ranch Resort, Spa & Casino. ID-based Idaho-Nevada Community Development Financial Institution Nevada, where the Idaho-Nevada Inc., recently brought its annual board CDFI plans to hold a meet-and-greet. of directors meeting to Las Vegas, Green Valley’s sister property, the specifically the Green Valley Ranch 816-room Red Rock Casino, Resort & Resort, Spa & Casino, for the second Spa, offers a 94,000-sf meeting facility time. The group, comprised of just and comparable amenities, such as the Happy to be back! The American Securitization Forum hosted its Winter Conference 2012 at Aria Resort & Casino 15 participants plus a few spouses, 25,000-sf Spa at Red Rock Las Vegas. after skipping Las Vegas in 2010–2011 to avoid perception issues brought on by the AIG debacle. enjoyed the property’s off-Strip loca- But Green Valley, Williams felt, simply tion in Henderson, and felt well se- has a more appropriate ambience for a cluded and serviced within the resort board meeting and the demographics despite any large groups concurrently of her participants. “I have stayed at in-house, says Cindy Williams, senior Red Rock, and it is wonderful, just as vice president of investor relations for impressive as Green Valley. Red Rock the organization, who planned the is very vibrant, very active and young. Las Vegas Revival event. “We don’t run into each other. The service is top notch at both, but one hallway, and no one would wan- It’s not an issue of any discomfort on Green Valley has that relaxed, Tuscan Insurance and Financial Companies Are Coming Back der into casino areas. So that was very our part of having extra noise in our feel and an older crowd. My board is big for us; it was very easy for us to meeting room, or not being able to get 30 and up, and they enjoyed the spa By George Seli manage our security, and our attend- solid service. It seemed that wherever and access to nearby golf courses.” as Vegas has understandably plus attendees all under one roof, but law firms and rating agencies, and they ees enjoy that as well. They don’t want I turned, there was a staff member Also in Henderson is The Westin struggled in recent years to rees- they also have numerous onsite venues host tons of events. And they are look- to be mixed up with other conferences there; I didn’t have to pick the phone Lake Las Vegas Resort & Spa, rebranded Ltablish its image as a responsible where ASF’s affiliates can host events, ing for places where they can buy out going on, and anyone you walked past up to call anyone.” from a Loews this spring. The 493-room site choice for corporate meetings, par- Zuluaga explains. Aria is one such venues. What’s most important is that you knew was part of the ASF confer- The 495-room Green Valley Ranch luxury property features more than ticularly insurance and financial meet- property, featuring the Haze Nightclub, they have the options on-property: res- ence.” The 4,004-room property, locat- houses 79,000 sf of meeting space, in- 45,000 sf of interior meeting space as ings, which were most affected by the ed in MGM Resorts’ CityCenter along cluding 37 meeting rooms and four well as 50,000 sf of outdoor function “AIG syndrome.” In fact, one major “We have signed on for 2013 with with the 1,495-suite Vdara Hotel & Spa, ballrooms, as well as Hank’s, one space, including a lake-view terrace. event in that industry, the American also features “stacked” function space of the top steak houses in southern Amenities include the only Jack Nicklaus Securitization Forum (ASF), had to re- Aria, and what I’m seeing out on three levels, which “was Signature golf course in Nevada, locate from Las Vegas during 2010–11 there is that absolutely there are great,” Zuluaga says. “When a Moroccan-inspired spa and due to “perception” issues and has fewer dates available. For the you’re dealing with 300,000 sf, the AAA Four Diamond award- just returned for its Winter Conference being able to go from the far- winning Marssa Restaurant, of- 2012, selecting Aria Resort & Casino 2012 contracting there was still thest meeting room on a level fering Japanese cuisine. among the city’s portfolio of mega­ a good amount of availability.” to the bottom level in a matter Yet another intriguing off- resorts. “Most sponsors felt that for the Wendy Zuluaga, CMP of minutes is really important Strip choice for groups both good of the conference and getting the Director of Events & Marketing for attendees. They go to hun- small and large is South Point business done it would be good to go American Securitization Forum, New York, NY dreds of brief one-on-one meet- Hotel, Casino & Spa, situated back,” says Wendy Zuluaga, CMP, di- ings over the three days of our at the south end of Las Vegas rector of events and marketing for the where ASF hosted its welcome recep- taurants, nightclubs and so on. They’re conference; the investors will Boulevard. The hotel’s 2,163 ac- New York, NY-based ASF. tion as well as 16 onsite restaurants. there to do business first and foremost; meet with the banks and the is- commodations include stan­dard Photo courtesy of Station Casinos Not only can several Las Vegas “We have affiliates representing the top we’re almost secondary to the reason suers. So not having to walk 10 The 816-room Red Rock Casino, Resort & Spa features rooms that measure among the properties accommodate ASF’s 4,500- investment banks, accounting firms, attendees come. Out of Aria’s 300,000 or 15 minutes to a meeting is 94,000 sf of flexible meeting space. largest in Las Vegas at 500 sf.

58 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT INSURANCE & FINANCIAL MEETINGS MANAGEMENT SEPTEMBER/OCTOBER 2012 59 bons. (Combined, the Venetian, the ad- South Point jacent Sands Expo and Palazzo house Hotel, a total of 2.25 million sf of function Casino & space, including the 85,000-sf Venetian Spa’s 500-sf Ballroom.) The Venetian recently an- standard nounced its biggest musical event to guest rooms date, the “Soul2Soul” show starring are among husband-and-wife country-western the largest in stars Faith Hill and Tim McGraw, de- Las Vegas. Photo courtesy of South Point buting in December and running There is 165,000 sf of exhibit, meet- ture the Las Vegas High Roller, one of through April 2013. ing and banquet space, which accom- the world’s tallest observation wheels. Over at the 2,716-room Wynn Las modates everything from 500-booth The wheel has 28 cabins — each of Vegas, groups can find a couple of expos, 5,000-person banquets and which can serve as an out-of-the-box new eateries, Mizumi and Allegro (tra- 4,000-person general sessions to venue for 40 people — designed as ditional Japanese and Italian-American, 10-person boardroom sessions. During transparent spheres. The wheel makes respectively), and the newly renovated their free time attendees can explore one revolution in 30 minutes. Spa at Wynn. It’s the first spa in Las the world-class 4,600-seat South Point Besides Caesars, several upscale Vegas to receive the Forbes Five Star Arena, 80,000-sf casino, 64-lane bowl- hotels in the city are offering new award, along with the Spa at Encore, ing center, and the Costa del Sur Spa venues that are possibilities for spe- Wynn’s 2,064-room sister property of- meetings. and fitness center. cial events. There are always the clas- fering 60,000 sf of meeting space. sics, such as Siegfried & Roy’s Secret What’s New on The Strip Garden and Dolphin Habitat at the Renovation News While off-Strip properties do 3,044-room Mirage (more than 170,000 The 3,933-room Bellagio is remod- promise that feeling of seclusion for sf of meeting space). But why not give eling all 928 rooms and suites in its Spa high-level attendees, Caesars Palace those well-traveled sales reps a taste Tower and adding three new 2,500-sf is offering such an experience at its of the newest venues? For example, Executive Hospitality Suites featuring new “hotel within a hotel,” Nobu, MGM Grand Hotel & Casino will debut billiards lounges and separate home opening later this year. The luxurious Hakkasan Las Vegas in spring 2013, an theater living areas. The $40 million re- 181-room property will feature the upscale dining experience with a lav- model will be completed by December. largest Nobu Restaurant and Lounge ish lounge and nightclub, spanning ap- Hyde Bellagio is a new 12,000-sf in- in the world at 11,200 sf. The 3,960- proximately 75,000 sf over five levels. door/outdoor event venue with floor- room Caesars Palace is also debut- The 4,000-suite Venetian Resort to-ceiling windows and an expansive ing two other new culinary delights Hotel Casino has its own share of terrace that showcases the Fountains this fall: the $17 million Bacchanal excitement with the opening of the of Bellagio. Each space within the ven- Buffet, a 25,000-sf space seating 600 Bourbon Room, a 1980s-themed bar ue can be utilized as a place for discus- guests with a view of the Garden with a menu of 28 different fine bour- sion, brainstorming or socializing. of the Gods pool complex, and the Gordon Ramsay Pub & Grill. The 290- seat restaurant will include a vintage- style lounge, a series of casual dining rooms and a private dining room. When attendees leave their ses- sions within Caesars’ 300,000 sf of Experience MGM Grand's new rooms. meeting space, they can also enjoy MGM Grand is putting the finishing touches on our 360-degree resort renovation. Rooms invite relaxation with plush The Forum Shops at Caesars, featur- linens, saturated colors, and zebrawood furnishings. Enjoy LCD televisions, a media hub, and complete mini-bar. ing more than 160 boutiques and res- Combine all that with MGM Grand’s impeccable meeting facilities, dedicated staff of Certified Meeting Professionals, taurants; Cascata, an exclusive golf course; and headliner entertainment and a wide variety of entertainment and dining options, and you have the best of Las Vegas under one roof. at the 4,300-seat Colosseum. Across from the hotel, Caesars Entertainment is developing The Linq, a 200,000-sf retail, dining, entertain- Photo courtesy of Bellagio ment and hospitality district, which The new Hyde Bellagio venue offers a front-row seat to the awe-inspiring Fountains For more reasons to choose MGM Grand, call 1-800-929-1112 | [email protected] will debut in 2013. The Linq will fea- of Bellagio performances in its 12,000 sf of indoor/outdoor event space.

mgmgrand.com

60 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT

121080_MGM_InsFinMtgs-SeptOct-8.125x10.875

Bleed: 8.375" x 11.125" Insert Date: Sept/Oct '12 Publication: Insurance & Financial Meetings Trim: 8.125" x 10.875" Page Size: FP Bleed Headline: Grander Meetings Live: 7.125" x 9.875" Release: Color: 4c # Proofs: — Date: August 8, 2012 11:12 AM Other: — 12-0213P Association Convention & Facilities_Layout 1 5/10/12 9:14 AM Page 1

Bellagio’s renovation is renovations at the Tropicana just one of several major were conducted from 2009 resort improvement proj- through last fall, and one ects in the city: group that experienced the The MGM Grand Hotel breadth of the project is & Casino just completed in the West­ern States BancPac September a $160 million Users Group, which cur- remodel of all 3,570 guest rently consists of approxi- rooms and 642 suites in mately 35 banks located its main tower. A variety within the Western states Photo courtesy of MGM Grand of one- and two-bedroom The newly renovated, two-bedroom Skyline Marquee Suite at (the majority in California) suites also have been re- MGM Grand offers views of The Strip and space for entertaining. who all use “BancPac,” of- MEETING PLANNERS REVEAL designed, several of which fered by FIS Global, as their feature expansive outdoor terraces all meeting space to 85,000 square feet. core banking software. Apart from the with sweeping views of The Strip. For The Pavilion features 40-foot ceilings 35 bank representatives, the group in- THE BEST KEPT SECRET ON example, the 1,500-sf, two-bedroom and space for 2,300 people. The resort cludes about 20 FIS reps, sponsors, pre- Skyline Marquee Suite is perfect for also recently added LUX, a 16th-floor senters and trainers. VIP entertaining with its 180-degree fine-dining restaurant with expansive Tricia McCall, AVP/software special- LAS VEGAS BOULEVARD views of The Strip, oversized bar, bil- views of The Strip and the mountains, ist for Community Bank of Santa Maria liard table and grand foyer. The MGM and 7,200 sf for special events. in Santa Maria, CA, and event coordi- nator for the user group, notes that the It has been wonderful to work Open Systems, Inc. has used the Isuzu would highly recommend Tropicana extended the “most afford- with a property that works with us South Point for our partner and the South Point for any meeting “It seemed that wherever I able package” at the RFP stage. “It was to keep our costs in line. South customer conferences for the last you may plan in Las Vegas. We well within our budget, plus their lo- Point definitely gives us value for three years. As a meeting planner turned, there was a staff cation was convenient for after-hours used the new hotel in January of our dollar. member there; I didn’t entertainment,” she says. The first year who has worked with hundreds of 2007 for a launch event that took have to pick the phone that the event was held at the resort, Another value that can’t be venues, I find the staff at South over the hotel. Since that meeting, up to call anyone.” it was still under its former manage- determined in dollars and cents Point to be a breath of fresh air. we have used South Point more ment and, while McCall commends the is the fact They are an experienced team than 15 times for various events, Cindy Williams, S.V.P. Investor Relations service and F&B, some attendees com- that your that work together like a well-oiled and meetings, from events that Idaho-Nevada Community Development Financial plained about the room quality. hotel and machine. The meeting space is have taken over the hotel to just a Institution Inc., Pocatello, ID “Months later, I received a phone convention ideal for us because our attendees small group, the staff at South call from the young lady from the sales staff has don’t have to walk through the Point will treat you the same. Grand offers 602,000 sf of meet- The Tropicana Las Vegas completed department at the Tropicana informing very little ing space, including the 92,000-sf a $180 million renovation of its 1,375 me that the property had sold and the casino and we can have all our From the sales office to the staff Marquee Ballroom, 57 meeting rooms guest rooms, casino, pool area and entire resort would be undergoing a turnover. functions on the same floor. We working on the event, they’re all and two boardrooms. public spaces. The Tropicana offers major renovation beginning with the Our confidence in using South also LOVE having the Showroom about making sure that you’re Delano Las Vegas, a 1,100-suite more than 100,000 sf of meeting space. conference facilities,” she relates. “So Point is what led us to also for our private parties. The hotel having the best event possible. hotel, will open in 2013 at Mandalay year two of the event, the conference offers enough amenities so you recommend the property for the Brian Tabel Bay, replacing THEhotel. The prop- Through Thick and Thin facilities were completed and beauti- WaterSmart Innovations feel like you’re on the strip erty, a partnership between MGM The extensive, South Beach-inspired ful. Year three, the rooms were gor- Retail Marketing Manager Conference which we manage without the crowds and the high Isuzu Commercial Truck of America Inc. Resorts International and Morgans and 2012 will be the fifth year prices. I wouldn’t hesitate to Hotel Group, will feature the “Delano for that conference at the recommend South Point for a lifestyle” of luxury and service at the Delano South Beach in Florida. South Point. great meeting space. The historic Flamingo Las Vegas re- Lee Anne Short Ms. Carla Alarcon cently completed a $10 million renova- Chief Operations Officer Director of Marketing tion of 2,300 of its 3,500 guest rooms. Las Vegas Management Open Systems, Inc. The Flamingo features a 73,000-sf Corporate Convention Center. Last December the 390-room M Resort Spa Casino debuted the new M Find Out All Our Secrets At Pavilion, a 25,000-sf expansion of the Photo courtesy of M Resort Spa and Casino www.SouthPointMeetings.com resort’s existing meeting space. The M Resort Spa Casino recently created the new LUX fine-dining restaurant, with project increased the M Resort’s over- 7,200 sf for events, overlooking the Las Vegas Strip from its perch on the 16th floor. Or Call 702-797-8050

62 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT Rediscover Reno Dave Funk, senior vice president and regional manager of Portland, OR-based Umpqua Bank, is based in Reno and recently planned a meeting for bank reps at the Peppermill Resort Spa Casino. He knows the Peppermill’s owners “very well” and has lived in the city since 1947. “I think it’s a very appealing area” for corporate meetings, he says. “It’s easy to get in and out of (Reno-Tahoe International Airport), and if groups want to coordinate outdoor activities Photo courtesy of Grand Sierra Resort & Casino Sierra Photo courtesy of Grand The Grand Sierra Resort & Casino has 200,000 sf of meeting “It’s easy to get in space plus the nearby Reno-Sparks Convention Center. and out of (Reno- which houses 1,635 guest rooms and 106,000 sf of meet- Tahoe International ing space. Yet the resort can make groups of any size feel Airport), and if comfortable with its extensive breakout capability, Funk explains. “They can provide all the same services in a groups want to smaller space if you need it, but they can also do it in a coordinate outdoor very big space if you need it.” activities in the And for planners keen on green meetings, it’s hard to summertime, we top the Peppermill, which has invested $9.7 million toward Dave Funk heating 100 percent of its domestic water through geo- S.V.P. and Regional have boating, thermal energy produced on the immediate property, the Manager fishing, hiking... only resort in the U.S. to do so. The resort also works with Umpqua Bank and so on.” the nonprofit Clean the World, uses LED and fluorescent Reno, NV retrofit lighting throughout, features a water recycling sys- tem for all laundry services, and a building management in the summertime, we have boating, fishing, hiking and in system to control and regulate heating room and water the wintertime skiing and so on.” temperatures, among many other eco-conscious initiatives. About 200 attendees from Oregon, Washington, The other major property in “The Biggest Little City Northern California and Reno gathered at the Peppermill, in the World” is the 1,993-room Grand Sierra Resort & Casino, offering 200,000 sf of meeting and convention space. Venues include the 39,846-sf Grand Ballroom and the Nevada Conference & Exhibition Center with 44,115 sf of meeting space. The Grand Sierra offers fine dining, a cinema, a 50-lane championship bowling center, a driving range and more. Groups also have at their disposal numer- ous non-resort meeting facilities in the area, including the Reno-Sparks Convention Center (more than 500,000 sf of meeting space), and the Reno Events Center (56,000 sf of exhibit space). — GS Over 150,000 Sq. Ft. OF Meeting Space and The outdoor patio at the Peppermill Resort Spa Casino’s Edge 1,300 rOOMS & SuiteS

Photo courtesy of Peppermill Resort Spa Casino Photo courtesy of Peppermill nightclub, an edgy, entertainment hot spot. Minutes froM the strip and airport with CoMpliMentary shuttle serviCe geous, the renovated restaurant and Growing Demand thousands of ASF attendees next casino space were great, though they As Las Vegas’ resorts develop, its year. “We have signed on for 2013 sClV.COm/mEEtinGs | 866.617.1777 were still working on the lobby, and popularity continues to grow as a with Aria, and what I’m seeing out the pool was demolished and under worldwide destination, and one sign there is that absolutely there are construction. Now we are scheduled is McCarran International Airport’s fewer dates available. For the 2012 to meet this October at the Tropicana.” $2.4 billion investment in Terminal 3, contracting there was still a good Participants also have convened infor- which opened in June. The 1.9-mil- amount of availability,” Zuluaga re- Condé nast mally at the Piano Bar at New York- lion-sf expansion added 14 gates, in- ports. Indeed, the longer insurance traveler New York Hotel & Casino, and some creasing McCarran’s annual capacity to and financial firms wait to book their have even made the Las Vegas trip a approximately 53 million passengers. 2013 meetings in Las Vegas, the more mini vacation and toured Hoover Dam. Among those passengers will be of a gamble they’re taking. I&FMM RED ROCK RED ROCK & GVR RED ROCK & GVR RED ROCK © 2012 Station Casinos, LLC, Las Vegas, NV

64 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT

JOB #: STA 83251 InSerTIOn Order #: 10411.8162 Ad TITLe: GVr/rr Meetings PUBLICATIOn: Insurance & Financial MTG InSerTIOn dATe: 09/2012 COLOr InFO: 4C TrIM: 8.125” x 10.875” BLeed: .125” LIVe: 7.125”x9.875”

file last modified: AUGUST 6, 2012 2:37 PM Corporate Ladder COMING JANUARY 2013

Announcing the

100,000 square-foot open-air HANLON RIGGIO INGRAM WOOD THOMPSON Anaheim Convention Center Palace Resorts has named Susan Mona Ingram was named director the Grand Hyatt and Hyatt Regency Hanlon as vice president of meeting of sales and marketing at the Hilton San Antonio. GRAND PLAZA and incentive group sales at seven re- Orlando. She most recently was vice sort properties in Cancun, Cozumel, president of Colorado-based Sceptre The Westin La Cantera Hill Country your meeting place in the sun! Isla Mujeres and Riviera Maya. She Hospitality Resources. Resort, San Antonio, TX, has named was Northeast regional director of Joseph Thompson as director of Open for business January 2013 group sales for Palace Resorts. The Hyatt Regency Tamaya Resort sales and marketing. With 20 years & Spa, The Pueblo of Santa Ana, of sales and marketing experience, PGA National Resort & Spa named NM, has named Troy Wood as di- he most recently served as direc- Discover the possibilities at: Darin Riggio as director of mid-Atlan- rector of sales and marketing. He tor of sales and marketing at Hyatt tic sales. He was national sales man- was part of the leadership team for Regency Coconut Point Resort and anaheimoc.org/thegrandplaza ager for Fontainebleau Miami Beach. the pre-opening and opening at Spa in Naples, FL. I&FMM or call 714-765-8888 Reader Services / Ad Index PAGE ADVERTISER PHONE NO. WEB SITE CONTACT E-MAIL COV III Anaheim/Orange County Visitor & Convention Bureau 714-765-8888 http://meetings.anaheimoc.org Mindy Abel [email protected] 10–11 The Broadmoor 800-633-7711 www.broadmoor.com John Rovie [email protected] COV IV Gaylord Hotels 877-677-9352 www.meetgaylord.com Group Sales [email protected] GRAND PLAZA 27 Greater Miami Convention & Visitors Bureau 800-933-8448 www.miamimeetings.com Ileana Castillo [email protected] 65 Green Valley Ranch Resort, Spa & Casino 888-319-4661 www.sclv.com/meetings Veronica Kistner [email protected] FEATURES: 29 Loews Portofino Bay Hotel at Universal Orlando 888-322-5531 www.uomeetingsandevents.com Kathy Cattoor [email protected] 31 Long Beach Convention & Visitors Bureau 800-452-7829 www.visitlongbeach.com Iris Himert [email protected] • Outdoor exhibit space 33 M Resort Spa Casino 866-551-1540 www.themresort.com Gabe Kuti [email protected] • Al fresco dining 61 MGM Grand Las Vegas 800-929-1112 www.mgmgrand.com/meetings Brian Keenan [email protected] 35 New Orleans Convention & Visitors Bureau 800-672-6124 www.neworleanscvb.com Nikki Moon [email protected] • Evening receptions 19 Norwegian Cruise Line 866-NCL-MEET www.events.ncl.com Brandon Townsley [email protected] 55 Ocean Reef Club 800-843-2730 www.oceanreef.com Richard Weinstein [email protected] • Outdoor concerts 57 Omni Amelia Island Plantation Resort 800-597-8125 www.omniunderstands.com/amelia Andrew Lott [email protected] 37 Ponte Vedra Inn & Club 800-234-7842 www.pontevedra.com Tony Fitzjohn [email protected] 5 Preferred Hotel Group 951-898-5885 www.phgmeetings.com Jean Schulte [email protected] 65 Red Rock Casino, Resort & Spa 888-319-4661 www.sclv.com/meetings Veronica Kistner [email protected] 63 South Point Hotel & Spa 702-797-8050 www.southpointmeetings.com Maureen Robinson [email protected] COV II Tulalip Resort Casino 360-716-6500 www.tulalipresort.com Troy Longwith [email protected] 53 Turnberry Isle Miami 800-661-8101 www.turnberryislemiami.com Benny Baez [email protected] 39 Vdara Hotel & Spa 702-590-7171 www.vdara.com Tony Yousfi [email protected]

41 The Venetian Resort Hotel Casino 702-414-4202 www.venetianpalazzomeetings.com Chandra Allison [email protected] anaheimoc.org/thegrandplaza 49 Walt Disney World Swan and Dolphin Hotel 800-524-4939 www.swandolphinmeetings.com Eric Opron [email protected] 43 Wynn Las Vegas 888-320-7117 www.wynnmeetings.com Hotel Sales [email protected] www.themeetingmagazines.com

66 SEPTEMBER/OCTOBER 2012 INSURANCE & FINANCIAL MEETINGS MANAGEMENT EVERYTHING IN ONE PLACE, SO YOU CAN HAVE IT ALL.

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BR-0741-12 Insurance & Finance Mtg Mgmt 8.125x10.875.indd 1 8/7/12 12:36 PM