was understood to exceed $1 million. Miller for Griesedieck is Ruthrauff & Ryan, Chicago. beer (Brooke, Smith, French & Dorrance) and account is handled by Mathisson & Assoc., George Burbach, general manager of KSD- Speedway Petroleum Corp. (W. B. Doner Co.). Milwaukee. TV St. Louis, told BT that while some adver- WJBK will broadcast a complete 154 -game The Braves rejected bids for TV coverage, tisers had shown interest in TV coverage, "no schedule, feeding a regional network of about though it was reported that WCAN had offered agreement has been signed yet." He said KSD- 30 stations in Michigan and parts of Ohio and $1 million for radio and TV privileges. WCAN- TV would be willing to carry some games de- Indiana. Van Patrick and Dizzy Trout will do TV is scheduled to begin operation on Ch. 25 pending on dates, time and sponsorship. The commentary. WJBK -TV will carry some 35 soon. station carried five games last year. weekday home games under a policy which Tentative station lineup on Braves' games Griesedieck's radio coverage of Cards' games bars TV on weekends, holidays and at night. includes, in addition to WTMJ and WEMP: is not clashing in any way with the fact that the WJBK has been carrying baseball for some WISC Madison, WNAM Neenah, WCRO Rich- team is owned by the rival Anheuser -Busch Co. years. land Center, WKTY La Crosse, WOSA Wau- Griesedieck has first refusal rights on TV Burger Brewing Co. will sponsor radio broad- sau, WLIN Merrill, WDSM Superior and others coverage. casts of Cincinnati Reds' home and road games in smaller communities not yet set. Browns on KMOX on both radio and TV, with Midland Adv. Earl Agency handling the account. Contract calls Gillespie, WEMP, and an announcer Complete Browns' home from WTMJ, will handle commentary, with and away schedule for 26 weekday home games on WCPO -TV, will be broadcast by KXOK and, occasionally road broadcasts live. WEMP has carried Mil- which will feed WHIO -TV Dayton, WLWC for certain games, by KMOX in St. Louis, it waukee Brewers contests 13 years and (TV) Columbus and WSAZ -TV Huntington, for has was understood. Falstaff Brewing Corp. will been airing Braves exhibition games. W. Va. WCPO radio will serve as originating pick up the radio tab,. with plans set for a net- Eventually, many Wisconsin outlets now car- outlet for some 30 -plus outlets in Ohio, In- work of stations in Illinois, Missouri and Iowa, diana, West Virginia and Kentucky. Waite rying some Chicago Cubs games through the according to a Falstaff official. This would be Midwest Baseball Network are expected to Hoyt, WCPO sports director -announcer, and similar to last year's schedule. Falstaff, repre- Bob Gilmore will describe contests. cover the Braves, though the Cubs network is sented by Dancer- Fitzgerald- Sample, New York, slated to remain substantially intact through plans partial regional coverage of Chicago Cubs All Indian Home Games Telecast this year [CLOSED CIRCUIT, March 30]. games, MBS' Game -of- the -Day and a 16- station WXEL (TV) Cleveland will telecast the 'IV hookup for the New York -Wash- Braves Not on TV Yankees entire 77 -game home slate of the Indians, with ington Senators opening day clash. Pfeiffer Brewing Co. picking up the bill. Agency Braves owner Lou Perini had indicated ear- The Milwaukee and St. Louis situations pose is Maxon Inc. Additionally, WXEL may pick lier that only Braves' road contests would be televised if station time and sponsor arrange- ments could be worked out. He finally turned down all TV, though Miller Brewing Co. and others reportedly were interested. Walter Damm, general manager of WTMJ- AM-TV, had told BT earlier it was question- able whether WTMJ -TV would carry any road games because of network clearance and time problems. WTMJ -AM -TV will carry four remote simul- casts April 8 when the Braves team arrives in Milwaukee. WGN -TV Chicago, for the sixth consecutive year will telecast all daytime home games of the Cubs and White Sox on exclusive basis. Co-sponsors are Theodore Hamm Brewing Co., through Campbell -Mithun, Minneapolis, and Liggett & Myers Tobacco Co. (Chesterfield cigarettes), through Cunningham & Walsh, New York. The schedule does not include night games -the Cubs are the only major league team without lighting equipment and the Sox have adopted a policy, like some other clubs, against night telecasts. Jack Brickhouse and Harry CONTRACT for sponsorship of Orioles games dent, and R. C. Embry, WITH vice president. will games, with Creighton describe the starting on WITH Baltimore is signed by American Standing, Leiter FitzSimmons, of American; the city series April 10. Brewery. At signing were (seated, I to r): Martin Mirvis, WITH salesman, and Nick Claude FitzSimmons, American Brewery presi- Cubs on 15 Outlets Campofreda, sportscaster. L & M again will sponsor radio coverage of what may prove to be a major league prob- up perhaps a half-dozen Cubs home and road games on WIND Chicago, out-of-town games lem. A blackout of local television could have and will feed WHIO -TV independent outlet, with Bert Wilson handling Dayton, WSPD -TV a major effect on individual reciprocal agree- Toledo and WTVN (TV) Columbus. Bob commentary. The broadcasts also will go out ments among National League clubs. Under Neal and Red James will describe games. over 14 other stations comprising the Cubs league policy, such agreements provide network. that WERE has radio rights, as in past years, to the visiting club may share in home TV re- Radio coverage of all Sox games will be the full home and road schedule of the In- ceipts. Whether the Braves have signed such dians, with Standard Brewing Co. (Erin Brew) sponsored on WCFL Chicago by General Cigar pacts is not known. The Cards reportedly as sponsor. Agency is Gerst, Sylvester & Co. (White Owls), through Young & Rubicam; have concluded agreements with at least four Sinclair Refining Co., through Morey, Humm & Walsh, Cleveland. Jimmy Dudley will handle other clubs and are negotiating for one with commentary. Plans for a 30-station regional Johnstone, and General Finance Loan Co., still another. through Gordon Best Co. Bob Elson will an- network feed throughout Ohio, New York State nounce all games, traveling with the team. May Upset Reciprocal Agreements and Pennsylvania are underway. This is the Sponsorship will be on a rotating basis, it was fourth year of Indian coverage for WERE and The American League has no such policy, Standard. understood. a fact which stirred up a storm involving Tulsa Oiler baseball will have As in Milwaukee, station, time and sponsor Browns' owner, Bill Veeck, and Eastern Divi- its video debut May 12 on KOTV (TV) Tulsa, problems -not to mention indecision of club sion teams. Mr. Veeck wanted the Browns to accord- ing to Grayle Howlett, club president, owners -may conspire to keep the Browns and share in TV road receipts but capitulated the and John Hill, KOTV commercial manager. The Cardinals off local TV in St. Louis, another past fortnight. In any event, it is conceded single -station TV market. that in one -station TV markets this could pos- seven -game series will be sponsored by Hamm Griesedieck Bros. Brewery Co. for the ninth sibly upset reciprocal agreements in the Na- Brewing Co., St. Paul, and will bring games year has radio rights to all Cards home and tional League. of six clubs. Bill Sheil, KOTV, will do play - away games, on WIL, which will feed a spe- WJBK and WJBK -TV will carry Detroit by -play with Mr. Howlett as guest com- cial network of perhaps 100 stations. Agency Tigers games, with sponsorship by Goebel's mentator. BROADCASTING TELECASTING April 6, 1953 Page 33