Starting out As a Men's Shirt Specialist in Glasgow in 1988, Ted Baker
SUPERBRANDS ANNUAL 2011 SuperbrandsDigital.com tedbaker.com TED BAKER an innovative combination of leading-edge half the price’ – and this maxim is also applied innovative communications approach that technology and traditional tailoring to its burgeoning accessories collections for focused on forging a personal relationship techniques. The most recent addition to men and women. These ranges are designed with the customer. This core principle of the Phormal collection, Pashion, offers the to complement the clothing collections, establishing a direct and engaging connection ultimate in sharp suiting, shirts, knitwear and incorporating the same directional colours, with customers has been at the forefront of the ties and is designed to inject passion back patterns, textures, trims and prints. brand’s communication strategy ever since. into formalwear. Achievements Ted Baker’s communications synergise closely The womenswear collection at Ted Baker was 2010 was a signifi cant year for Ted Baker, with with the product, store environment and launched in 1995, and has changed emphasis the launch of more than 12 new stores across service delivery to create an integrated brand dramatically over the last few years. There has the globe, including in Kuwait, Sydney, Abu and customer experience. Humorous and off been a conscious move towards developing Dhabi and New York, and a bespoke online the wall, the brand’s communications are never more sophisticated, on-trend silhouettes, store in the US. Ted Baker now has 80 stores ordinary; irreverent window displays, unusual Starting out as a men’s shirt specialist in Glasgow in 1988, Ted Baker quickly gained the prints and colours to remain relevant yet worldwide and more than 110 concessions store events and quirky messages, games, title of ‘No Ordinary Designer Label’ and has since become an international lifestyle brand, offering menswear, womenswear and everything in between.
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