Culture on the High Street 2 3

CULTURE ON THE HIGH STREET 2 3

Greater London Authority Page 4 Foreword June 2013 Page 6 Introduction ISBN 978 1 84781 551 4 Page 9 Investing in people Greater London Authority City Hall, London SE1 2AA Page 21 Creating a sense of place www.london.gov.uk Page 33 Boosting the economy enquiries 020 7983 4100 minicom 020 7983 4458 Page 45 Raising quality and ambition

Page 56 What next? Written and researched by Jennifer Crook Page 58 Further support Contributors Lucy Greeves, Nigel Hinds, Sandip Sarai, Esther Mars, Nathalie Megriche, Page 62 Further reading The Mayor’s Culture, Regeneration, Business and Environment teams. 4 5

Foreword

London is a rich tapestry of urban villages, each with its own unique characteristics. Vibrant local high streets are their lifeblood, where people come to shop, to socialise, to relax and to be entertained.

Culture is at the heart of London’s high streets and they are in turn at the heart of the capital’s economy. During the marvellous summer of 2012, culture breathed new life into our high streets, with spectacular, free performances and surprising reimaginations of what these everyday places can be.

But let’s be clear, it’s not all rosy on the high street. Online shopping, increasing rents and competition from retail parks are all putting the squeeze on these essential local centres.

With a little imagination, a dash of inspiration and a fair amount of perspiration, London’s high streets can become vibrant hubbubs of culture and activity - welcoming places where people want to be and which draw in visitors from across the city and beyond.

I am now keen to capitalise on what truly was a summer like no other and leave the city a genuine cultural legacy of Olympian proportions.

I hope the examples in this guide inspire people to be ambitious and bold with their creative ideas. It’s not just about the grand design either. Even the most modest intervention can have a real and transformative impact on the high street and on the lives of Londoners.

I want people to believe that anything is possible.

Boris Johnson Mayor of London 6 7

Introduction

‘The town centre can transform into almost anything - High streets are critical to people who don’t leave their local area a gallery, a theatre, a gastronomic hotspot, a music venue, daily, and contribute significantly to the quality of life of the two a market, a walking trail, a sports centre, a playground, a thirds of Londoners who live within a five-minute walk of one. winter wonderland, even a fairground. As far back as medieval times street and food markets, fairs and street entertainment, Why culture? outdoor plays and music performances were an intrinsic part The impact of culture in London is greater than anywhere else in of a vibrant high street and community spirit. We need to go the UK, adding £1.6 billion to the economy. Each year at least back to our roots.’ £856 million of spending by tourists visiting the UK can be Cllr Flick Rea, Chair of LGA Culture, Tourism and Sport Board attributed directly to arts and culture.

About this guide In May 2013, the Evening Standard reported that culture’s This guide helps local authorities, town centre managers and contribution to the life of a neighbourhood was so significant it business improvement districts improve the quality and ambition could increase house prices by up to 30 per cent. At the same of culture on their high streets. This is a great way to make sure time, cuts in public spending have contributed to a shortfall in culture doesn’t happen just in our galleries, theatres and museums strategic creative leadership on the high street. This has been but is at the heart of Londoners’ lives. This guide: worsened by the loss of arts and events expertise across local authorities, and by other arts and cultural organisations scaling ww presents the fantastic potential for culture and the down their activity. high street ww proves how creative thinking can boost the economy and jobs We must think and work in new ways and build partnerships that ww showcases great examples bring talent and creativity to the high street. ww shares useful resources to help sustain cultural activities. It’s time to be bold in our vision During the summer of 2012 the eyes of the world were on London. The 16 case studies show how embracing culture is integral to To help show the city at its very best, the Mayor produced a high street regeneration. Each highlights the importance of quality Londonwide programme of over 5,000 outdoor cultural events of and imagination and concludes that the best results are achieved unprecedented scale and diversity. Bringing the arts to London’s through strong partnerships. local high streets reached new audiences.

Why high streets matter This guide proves the benefits of embracing culture as part of London’s high streets are under attack from expensive rents and the wider regeneration effort to increase economic vitality of high rates, competition from out-of-town precincts and online shopping. streets. It also highlights what can be achieved when we are bold There are currently around 3,400 empty shops across the city, in our vision and aspiration. mostly in outer London. In many places, these vacancies create a downward spiral as closures reduce footfall. This leads to yet more closures - further damaging the cultural, social and civic functions of these unique local amenities. 8 9

Investing in people

‘Once we invest in and create social capital in the heart of our communities, the economic capital will follow.’ Mary Portas, The Portas Review, December 2011

If high streets are at the heart of our society, then people are its soul. Regenerating our high streets is more than just enhancing the retail offer, or increasing temporary employment. We need to develop a richer and more profound sense of purpose for these vital spaces, to create a vision that puts people, not profit, at their core.

The projects featured in this chapter show the far-reaching economic and cultural benefits of developing the people-focused offer of the high street. They reveal how creative thinking can turn our high streets into places where people are empowered to express themselves, to connect with one another, and to learn new skills.

Themes explored:

ww Connecting communities How do you preserve heritage in a changing area? ww Promoting health and wellbeing Can healthy living create a healthier high street? ww Bringing back the buzz How do you bring a struggling marketplace back to life? ww Developing skills Can little monsters find inspiration on the high street? 10 11

How do you preserve heritage in a changing area?

High Street 2012, High Street 2012 brought Lessons learned Client Tower Hamlets together 17 individual creative An ambitious project like High London Borough of Tower Hamlets commissions that celebrated Street 2012 stands or falls An Olympic celebration the area and the borough’s role on its inclusiveness. A wide Creative lead/consultants breathing new life into as a London 2012 host. They variety of creative approaches High Street 2012 Steering Group London’s oldest high street included an entertainment-led are essential to reach out to history of Bow, pop-up shops the broadest possible range of Partners The highway between selling designer products for local people and engage London Borough (LB) of Newham Whitechapel and Stratford £1-£10 and a film recording all ages. English Heritage links some of London’s oldest local people’s memories. Heritage Lottery Fund high streets. High Street 2012 High Street 2012’s Heritage, In times of rapid change, Transport for London (TFL) used the London 2012 Olympic Culture and Community Grants preserving an area’s oral history Mayor of London Outer celebrations as the focus for a Programme culminated in a and enabling older generations London Fund (OLF) range of activities to create a Summer Safari weekend of to pass on stories to young stronger sense of connection events in June 2012, with people is vital to maintaining a Funding for the diverse communities a trail bringing together all strong local identity and sense £108,000 Heritage Lottery who live and work along this 17 projects. of place. £15,000 English Heritage four-mile ribbon of London. £38,000 LB Tower Hamlets View from the Top, run by Impact Magic Me, was one of the Up to 2.5 million visitors during Cost success stories. This project the Olympic summer. £161,000 united artists with children, older people and local 1,200 podcast downloads. Time businesses to create 96 Planning: 12 months artworks installed inside the top Nurtured local talent and Production: 18 months deck of all buses en-route to brought people of all ages and Open to the public: 12 months the Olympic Park. It proved so backgrounds together. (June 2011 – June 2012) popular that its run has been extended indefinitely. Increased knowledge of local highstreet2012.com history and fostered civic pride. The cultural celebrations were part of a strategic regeneration initiative along the A11 corridor to deliver public realm improvements, including renovation of historic buildings, public spaces and lighting. 12 13

Can healthy living create a healthier high street?

Barking Bathhouse, a spa with a bar serving Lessons learned Client Barking and Dagenham healthy cocktails, a variety of The Bathhouse showed the Co-commissioned by Create London treatments using locally grown importance of understanding for LB Barking and Dagenham An innovative pop-up spa produce, a sauna, a cold room and building on local assets, offering affordable health and even a shingle beach. by complementing the existing Creative lead/ consultants treatments and space health and beauty offer in Something & Son, Create London for start-ups The Bathhouse was built over Barking and inviting local six weeks, with input from beauty school graduates to Partners When its original bathhouse local volunteers and support launch their businesses. London 2012 Festival closed in the 1980s, Barking from businesses, colleges and Mayor of London lost a popular local amenity residents. Kick-start business Well-designed and well- and an important social space grants were established for promoted, the project benefited Funding that brought people together. four local beauty and health from being commissioned £220,000 Mayor’s Outer The new Barking Bathhouse therapists, with regular as part of Create London’s London Fund (OLF) transformed an empty site mentoring support from a programme, which helped £11,058 ticket sales to bring back this vibrant professional spa manager. generate publicity and attract £50,000 Arts Council England (ACE) community hub, create new additional visitors to the town. £20,000 Deutsche Bank economic opportunities for In situ for three months, the start-ups and challenge the Barking Bathhouse attracted Impact Cost idea that health and wellbeing locals and visitors, glowing Attracted 5,300 users £301,058 facilities are a luxury. press reviews and was a from across London. sell-out success. Today, the Time The darkened timber structure spa team offer treatments in the Gave local start-up businesses Planning: 2 years was inspired by Barking’s local library while a permanent a chance to flourish. Production: 4 months industrial heritage. It combined home is constructed nearby. Open to public: 4 months Created ten work placements (June - October 2012) in partnership with Barking’s JobShop. barkingbathhouse.com

Media coverage reached over eight million people.

Led to permanent facility.

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How do you bring a struggling market place back to life?

Brixton Village Market, people volunteered their time, Impact Client Lambeth displayed their artwork, tested With a 20 per cent vacancy London Associated Properties out business ideas, shared rate in 2008, the market is now Creative enterprises skills and reclaimed the space. 100 per cent occupied. Creative lead/consultants collaborate to revive a A wide programme of arts The Brick Box failing market events helped boost the night- Collaborations between time economy. the local community and Partners In December 2008, twenty shopkeepers created a vibrant LB Lambeth of the 100 units in Brixton The units are now some of the and sustainable hub of activity. London Associated Properties Village Market stood empty. most sought after in London, Friends of Brixton Market The building was threatened and the area continues to Named ‘Best Private Market artists with demolition – until the thrive. In October 2011, the 2013’ by National Association local businesses Friends of Brixton Market Guardian praised Brixton of British Market Authorities. succeeded in getting it listed. Village Market for being ‘the Funding On Lambeth Council’s advice, most vibrant restaurant scene Great example of what can be £20,000 social enterprise grant, the owners seed-funded Space in London’. achieved on small budgets with LB Lambeth Makers Agency, a network big enthusiasm. £105,000 earned income / sales of individuals involved in Lessons learned £15,000 in estimated in-kind support regeneration and empty shops Vacancy doesn’t always mean projects, to revitalise a contracting economy. By Cost the market. incentivising the take-up of £140,000 empty shops for cultural Late in 2009, Space Makers events, Space Markers and Time began offering the 20 vacant The Brick Box were able to Planning: 2 months units on initial three-month tempt new visitors and boost Production: 2 months rent-free leases. There were 98 the local economy. Open to public: 6 months proposals in the first week and (Sept 2010 - Feb 2011) eight months later every shop It’s important to recognise how was let. much potential value for local thebrickbox.co.uk communities can be locked The Brick Box, a local arts up in vacant or underused initiative, took a unit in the buildings. Establishing a strong market in 2010. Their cafe ‘Friends of’ group and listing and cultural centre soon culturally and historically flourished, providing a focal significant buildings can help to point for creativity at the protect and reactivate heart of the market. Local local assets. 16 17

Can little monsters find inspiration on the high street?

Ministry of Stories / Modelling itself on the work Lessons learned Client Hoxton Monster Supplies, of Dave Eggers and Ninive The mix of a quirky retail Initiated by Ministry of Stories Hackney Calegari and the ‘826’ centres concept with a not-for profit in the USA, the organisation educational programme is a Creative lead/consultants An imaginative creative helps break down social and proven model. The creative Ministry of Stories and writing centre that inspires cultural barriers to learning, shop fronts attract young Alistair Hall of ‘We Made This’ young minds supporting children with people through the doors reading and writing. Storytelling and help draw them into the Partners Hoxton is a vibrant, multicultural is used to inspire young people wider programme. ACE inner-city area, but educational to explore their creativity, build Paul Hamlyn Foundation achievement lags behind the confidence and improve their Committed volunteers and local JJ Charitable Trust London average. In 2010 a communication skills. stakeholders can make effective Pearson Foundation team of volunteers, led by partners to initiate start-up N ESTA founders Nick Hornby, Lucy Initially conceived as a six- social enterprises. For every and others Macnab and Ben Payne, set month pop-up, the project is £1 spent, the organisation now out to inspire the children still going strong. The Hoxton receives £1.72 in kind from Funding of Hoxton to read, write and Street Monster Supplies brand volunteers and partners. April 2012-13 create their own stories. is now stocked at Harvey £110,000 ACE Nichols and online, providing a Impact £155,969 charitable trusts In premises rented from sustainable revenue stream to Over 2,800 young people take £43,668 earned income / sales the Shoreditch Trust, they support the Ministry of Stories. part in workshops each year. £39,109 individual giving opened Hoxton Street Monster Widespread media coverage £38,250 sponsorship / donations Supplies, selling an imaginative has helped establish Hoxton 1,000 multi-skilled volunteers array of monster-themed gifts. Street as an emerging cultural have taken part, including Cost A hidden doorway concealed hotspot that is now home to carpenters and teachers. £326,988 in the shop shelving leads to many new independent shops, the Ministry of Stories, a non- cafes and galleries. Included in Time Out’s Best Time profit creative writing centre for Shops in London 2012. Planning: 1 year children aged 8-18. Open to the public: Retail sales up 60 per cent in Tuesday - Saturday (since 2010) second year of trading. monstersupplies.org ministryofstories.org 18 19

Snapshots: Investing in People

Connecting communities Developing skills Wandsworth Arts Festival The Amazings, Londonwide Over 40 events plus a packed fringe programme make up this A social venture to help people who are retired share their community festival, putting a spotlight on Wandsworth and skills, knowledge and experience with their local community. offering a testing ground for new work. Pop-up performances and The Amazings champions a new way for retired people to give unexpected installations throughout the borough, including back to their community with friendly, affordable and informal a festival hub on the high street, demonstrate how open spaces classes they run themselves. can become the heart of community life. theamazings.co.uk wandsworthartsfestival.com

Promoting wellbeing The School of Life, Camden This cultural enterprise, founded by philosopher Alain de Botton, puts learning back into the centre of our lives. With classes to exercise and expand the mind, sharing ideas from psychology to literature and topics from relationships to politics, The School of Life is a place to pause and consider how to live wisely and well. theschooloflife.com

Bringing back the buzz Shoreditch Festival and Hoxton Street Party A showcase of outstanding music and theatre performances achieved through a partnership between Shoreditch Trust, the Barbican, The Rhythm of London and Remarkable Productions. The Hoxton Street Party, the festival’s opening event, fills the high street with market stalls and a busy performance programme to bring local communities together. shoreditchtrust.org.uk/Shoreditch-Festival

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Creating a sense of place

‘Shared and public spaces are vital ingredients of town centres and high streets. These spaces are what knit a place together, and are often under-used, becoming simple thoroughfares. Creative thinking is needed so these spaces can become the focal point for the social interaction that is the epitome of the high street experience - an area that is enjoyed by all members of the local community.’ Eric Pickles MP, Secretary of State for Communities and Local Government, and Grant Shapps MP, Minister for High Street

Public space is all around us and is a vital part of everyday life. From the streets we pass through on our way to work, to the local parks we enjoy in our leisure time, our shared spaces help define our sense of place. Well-planned public space is not just a link between places. With a bit of creativity, it is a destination in itself.

The projects below explore how culture can help to reveal assets and rediscover history. With small changes to our public spaces we can reimagine familiar places, refreshing perceptions and enlivening dead zones. This all helps to invite and welcome people to our high streets.

Themes explored:

ww Empowering individuals How can communities lead the change they want to see? ww Changing perceptions How can you reimagine a building site? ww Returning play to the everyday Can play refresh the high street? ww Transforming spaces Can a no-go area become a must-see destination? 22 23

How can communities lead the change they want to see?

New Addington Central prototypes before the plans Impact Client Parade, Croydon were committed. Over 800 local people LB Croydon helped develop the vision A community-driven vision The first stage of improvements for Central Parade. Creative lead/consultants for a new community space has been completed, including Assemble a new skate, play and seating An open-door policy meant Central Parade is the heart of areas as well as a timber stage that anyone could come in and Partners New Addington in Croydon, for community events. A locally- contribute to the project. Mayor of London but has suffered from years run events programme has now Pathfinders of neglect and anti-social been introduced to animate The rapid and inclusive nature New Addington Business Partnership behaviour. After successfully the Market Square in the long- of the project helped rebuild a gaining investment from the term, and a further grant from sense of trust in a community, Funding Mayor to turn Central Parade the Mayor will bring additional previously sceptical about £516,000 OLF into a safe and active public investment to the area. regeneration. space, Croydon Council Cost teamed up with local residents’ Lessons learned A business improvement district £516,000 group, Pathfinders, to agree Having the design team as has since been established. how best to make it happen. residents on site meant that Time local concerns could be core to Planning: 4 months Throughout 2011, Pathfinders the design process. Production: 3 months worked from their hub on the Open to the Public: Permanent high street to develop the Engaging an existing (since May 2012) plans and put the vision into community group, Pathfinders, action. The appointment of an to drive the regeneration newaddingtontoday.co.uk architecture team in residence, process gave them the power Assemble, brought creative to become local champions for expertise to the consultation the project. It also enabled the process and a focus on council to make the most of animating public space. existing resources and ensure a strong sense of local ownership A programme of events was in an area of significant planned for Central Parade and investment. adjacent Mark Square, which built on the success of existing annual celebrations. This gave a chance to test physical

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How can you reimagine a building site?

The Deptford Project, much-loved addition to the high Lessons learned Client Lewisham street and helped attract the Building sites and vacant land Cathedral Group Plc attention of local creative types. do not have to lie redundant The stationary train carriage Part of a series of publicity- and closed off to the public Creative lead/consultants that got Deptford’s generating activities, it proved whilst awaiting development. Morag Myerscough regeneration plans moving invaluable in communicating the Rebecca Molina Studio Raw larger development plans. With imagination and Innovative property developer community involvement, Partners Cathedral Group planned The café led to further creative a disused site can be LB Lewisham, United House a £42million mixed-use development of the area. transformed into a stunning scheme for a vacant site The abandoned railway temporary development. Funding next to Deptford High Street arches next door now house £150,000 Cathedral Group Plc station. Rather than putting studios leased on temporary, Building strong cooperative £3,000 earned income / sales up hoardings the developers peppercorn contracts to local relationships between £60,000 estimated in-kind support allowed the site to become artists and craftspeople. developers, the council and £7,000 sponsorship a hub for arts and local people helps to ensure community events. In March 2012, planning a lasting legacy. Cost consent was granted for The £220,000 Cathedral Group installed a Deptford Project and a Section Local authorities can support 1960s train carriage on the 106 agreement now ensures meanwhile projects with Time site. Turned into a delightful the long-term future of the planning regulations and Planning: 12 months café/bistro, it soon became a creative programme. licensing consents. Production: 1 month Open to the public: daily Impact (since 14 February 2008) Maximised land value, allowing temporary projects to blossom thedeptfordproject.com while longer-term development passed through planning.

Provided a new space for creative activities and spawned an artistic community.

Success of temporary initiative informed longer term development plans. 26 27

Can play refresh the high street?

Creative ideas that give The Red Swing Project Lessons learned Impact public spaces more Started in 2007 by architecture Small creative interventions Allows people to express personality students in Austin, Texas, can give people new ways to themselves, actively participate Changing people’s experience the Red Swing Project turns engage with their surroundings, and connect with others. of a public space needn’t be underused public spaces into letting them experience a costly. This is a collection of playgrounds, and passers-by familiar area in a fresh and Brings a sense of playfulness personal, playful and often into participants. Over 150 red playful way and contributing to back to the streets, allowing thought-provoking installations swings have since popped up a stronger sense of connection people to see places afresh. that use the urban environment around the globe, from Haiti to with place. to help us rediscover our Poland, India to Brazil. Easily Can be installed anywhere, everyday surroundings. Each replicable, the Red Swing To bring a unique, local identity bringing high quality artwork to of these projects is easy to Project website offers simple to a touring project, engage unusual locations. replicate, provides excellent instructions on how to make local networks and partners to return for minimal investment and install the swings, enabling deliver it. Generates press attention and has the flexibility to adapt anyone to join in. across the world and creates to any area. The key is that a network of connected cities the ‘call to action’ is simple, redswingproject.org and audiences. engaging and fun.

99 Tiny Games by Hide&Seek Play Me, I’m Yours by artist In Summer 2012, ninety-nine Luke Jerram Tiny Games were scattered Touring internationally since through London’s 33 boroughs. 2008, ‘Play Me, I’m Yours’ Vinyl posters appeared on walls places pianos in high streets, and floors, each containing a town centres and public parks simple set of instructions for an for people to play and enjoy. easy-to-play game, specific to More than 750 pianos have that space. There were games now been installed in over 35 on high streets, by shopping cities worldwide, from New York centres, under archways, in to Brazil to London, reaching squares, by statues and lakes more than three million people. and even bus-stops. No special Who plays them and how long equipment was required: just they remain on the streets is up a willingness to join in and a to each community. sense of fun. streetpianos.com 99tinygames.co.uk 28 29

Can a no-go area become a must-see destination?

See No Evil, Bristol 2011. Artists from all over the Lessons learned Client world including New York and A series of groundbreaking Bristol City Council Europe’s largest street art Los Angeles were invited to exhibitions, including ‘Banksy project turned a derelict work alongside their British at the Bristol City Museum’ Creative lead/consultants thoroughfare into a counterparts to reinvent the helped the council attract Team Love & Curated by Inkie tourist attraction street, using the local buildings further funding by showing as their canvas. street art was the city’s unique Partners Nelson Street was one of the selling point. ACE most run-down in Bristol’s city The second See No Evil drew London 2012 Festival centre. Bristol City Council a much bigger audience in Building on a thriving street Bristol City Council had the vision to capitalise on 2012 – the closing party alone art scene placed Bristol on an Ujima Radio the city’s strong reputation for attracted an estimated 50,000 international stage for culture. Bristol Post street art, allowing it to become people. They flocked to the Watershed Trust one of Europe’s largest city centre to see 72 artists See No Evil succeeded University of Bristol outdoor galleries. use 13,000 cans of spray because organisers gained Building owners paint decorate a site that now early support of stakeholders The first See No Evil event was features more square metres of critical to the permissions Funding held over a week in summer artwork than the Berlin Wall. process, including senior £175,000 ACE political figures and key £50,000 Bristol City Council partners and agencies, from £50,000 London 2012 Festival police to town planners. £25,000 sponsorship £38,535 earned income and sales Impact Footfall increased by 75 per Cost cent and enquiries about vacant £338,535 premises rose by 70 per cent. Time Achieved an audience reach Planning: 9 months through international media Production: 5 days relations of over 500 million Open to the public: 4 days for people, with an advertising event (August 2012), art works are value equivalent of over permanent. £400,000 in 2012. seenoevilbristol.co.uk Proved a catalyst for permanent improvements, including £60,000 street lighting. 30 31

Snapshots: creating a sense of place

Empowering individuals Transforming spaces: The Open Office, Southwark Folly for a Flyover, Hackney Part ‘Citizens Urban Advice Bureau’, and part functioning practice, For nine weeks, a neglected motorway undercroft in Hackney Wick The Open Office was a live experiment in urban planning conceived became an exciting activity-filled space. Designed by architects and delivered by architecture practice ‘We Made That’. Operating Assemble and built by a team of over 200 volunteers, the project as a drop-in centre at The Architecture Foundation’s street level attracted more than 40,000 visitors. Its success helped secure gallery, the pop-up project provided a friendly forum for the public £150,000 investment so that the site could continue as a to discuss their ideas on city planning. cultural venue. wemadethat.co.uk assemblestudio.co.uk

Changing perceptions Bold Tendencies, Peckham Bold Tendencies commissions and showcases site-specific works by artists on the top three floors of a disused multi-storey car park in Peckham. Committed to supporting the artists’ vision and actively engaging audiences, this free not-for-profit project welcomed over 60,000 visitors in 2012, from locals to international tourists. boldtendencies.com

Bringing play into the everyday Hello Lamp Post - Playable City, Bristol Winners of the first Playable City Award, this PAN Studio project produced by Watershed will see the people of Bristol interacting with bus stops, postboxes and lamp posts in summer 2013. The city-wide game invites residents and visitors to spark up conversations with Bristol’s infrastructure via text message, combining art and technology to change the way we interact with our urban landscapes. hellolamppost.co.uk

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Boosting the economy

‘Culture is a vital way in which town centres can develop their ‘brand’ and become unique and attractive places. Such brands can bring in visitors from further afield as well as enhance the cultural offer available to local people. This in turn can deliver the footfall necessary to support a strong retail offer or other forms of economic activity.’ Town Centres Draft Supplementary Planning Guidance

Empty shops are not merely a symptom of high street decline; without intervention, they can also cause it. Releasing these spaces from the commercial market, even on a temporary basis, can provide the key to attracting new businesses and give the high street a much-needed lease of life.

Most town centres don’t go to sleep after the last shop closes for the day. The way we engage with our high streets has changed, and we must adapt to the diverse new trends for shopping, which are increasingly driven by customer experience and perception.

The case studies in this chapter show the benefits of a holistic approach to daytime, evening and night-time economies and the magnetic effect of a good idea.

Themes explored:

ww Incubating enterprise When is a pop-up more than just a stop-gap? ww Driving growth Can window dressing make a lasting difference? ww Drawing in the crowds Can families enjoy the high street - even after dark? ww Stimulating trade What’s the recipe for a more exciting local market? 34 35

When is a pop-up more than just a stop-gap?

Collective Pop Ups, Camden partnership with Dexter Moran Lessons learned Client Architects, provides creative By working with local landlords Camden Town Unlimited (CTU) A pioneering project start-ups with affordable and businesses, CTU created providing new space for office space. a thriving centre of enterprise Creative lead/consultants Camden to get creative with minimal capital investment. CTU Building on this success, CTU Partnering with businesses in Collective is a pioneering extended the brand into the the BID was a huge strategic Partners project putting Camden Town high street. Collective Pop Ups advantage in getting projects Mayor of London at the heart of the UK’s turned vacant units into flexible off the ground and increasing LB Camden creative community. temporary spaces for artists, networking opportunities designers and creatives, before for tenants. Funding The Camden Town Business returning them to the market for £667,999 MRF; Improvement District - Camden sale and successfully improving The pop up shops helped £710,706 LB Camden / CTU Town Unlimited (CTU) - aims the retail mix on the high street. revive the high street - and to create a thriving high street not just in the short term. Cost and establish the borough as Collective Pop Ups enrich Units refurbished for the £1,378,705 a destination. Collective builds the high street offer and scheme were later in high on Camden’s strong cultural allow fledgling companies to demand from prospective Time heritage, fosters a spirit of trial their concepts on one of long-term leaseholders. Planning: 3 years (Pop-up shop enterprise, and has developed London’s busiest high streets. project initiated in 2010; Collective a reputation for innovation. The first phase proved so Impact project developed in 2012) successful that CTU is seeking Over 65 private views and Production: 2 year programme Collective Hub, a renovated more units for a second round 25 occupants, from graduate Open to public: Daily (since warehouse in Camden High of pop ups. fashion shows to PR launches. September 2012) Street, developed by CTU in All empty units in initial pop up camdencollective.co.uk phase now commercially let.

Local shops reported increased footfall and turnover.

Achievements ensured Camden’s BID status was renewed in February 2011.

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Can window dressing make a lasting difference?

New Windows on experts from the design world Lessons learned Client Willesden Green, Brent were invited to vote for the best Although external designers LB Brent display. The scheme won the were engaged for the project, An advent calendar for the 2012 Regeneration & Renewal the involvement of local people Creative lead/consultants high street that revealed a award for boosting high was crucial. Students from The Architecture Foundation new image for Willesden street vitality. the nearby College of North West London gained vital work Partners In 2011, Willesden Green In the second phase of the experience and had a real stake Mayor of London had a number of long- project, the challenge was to in the project’s success. Meanwhile Space established, independently put some of the empty shops Blue Consulting owned businesses that showed on Queens Parade to use. As a legacy of New Windows oo:/ real potential to increase their Brent Council continues to on Willesden Green, a trade to local clients, but offer support and advice to new town team has been Funding needed revitalising. Led by local businesses and Queens established to build upon the £500,000 Mayor of London’s OLF The Architecture Foundation Parade continues as an active project’s momentum and a for Brent Council, a design- presence on the high road. new Willesden Green directory Cost led initiative was devised to promoting local businesses has £ 483,462.57 breathe new life into the high since been published. street and give local shops the Time boost they needed. Impact Planning: Attracted national media 2 months for New Windows The project saw 25 coverage, and praise from Production: 1 month independent shop-owners Mary Portas. Open to the public: teamed up with professional since December 2011 designers to produce an Local trainees gained enticing window display, hands-on experience in willesdenwindows.com with additional shop-based carpentry, painting improvements that would last and decorating. beyond the festive period. In the lead up to Christmas, the Left a lasting legacy: many high street was transformed shops kept their displays and into a giant advent calendar, others have followed suit. with a new window display unveiled each day in December. 5,000 visitors attended Christmas events. A ‘treasure hunt’ trail helped link the stores and a jury of 38 39

Can families enjoy the high street - even after dark?

Lumiere, Durham The 2011 event featured more Lessons learned Client than 35 artists, including big Durham County Council Dazzling illuminations names such as Tracey Emin, By working with third sector that lit up Durham’s David Batchelor and Martin local organisations to develop Creative lead/ consultants evening economy Creed, alongside local artists an engagement programme Artichoke Trust and performers. Visitors packed over many years, the festival The Light Night concept the streets to see the artworks, has forged strong community Partners started in France using arts and including an illuminated relationships and a ACE culture to transform people’s waterfall and a fire garden lasting legacy. European Commission experience of their city at night. inside Durham Cathedral. Durham University The night-time event provides Durham Cathedral Lumiere is a four-day light The safe and inclusive nature of opportunities for restaurants, Local Prison Service festival that invites the sleepy the event gave family audiences hotels, and bars to run offers Area Action Partnerships city streets of Durham to a reason to venture into the city linked to the festival. Shops trusts, foundations, embassies take centre stage. As dusk after dark. Local businesses benefit from extended opening private sponsors falls, magical art installations also ran special initiatives, from hours contributing to a vibrant flicker into life, illuminating the extended opening hours to and safe evening economy. Funding city centre and showing the creative window displays. £400,000 Durham County Council ordinary in a new light. Impact £129,000 self-generated income Estimated £4.3m economic £175,000 sponsorship and donations benefits for the North East. £500,000 estimated in kind support £310,000 statutory grants 983 per cent return (2011 figures) on investment. Cost Generated an estimated £2.25 £1,514,000 million in PR value for the city. Time New collaborations between Planning: 15 months artists, architects, engineers, Production: 1 month landowners and local people. Open to the public: Biennale - 4 days in November 150,000 people attended the (17-20 November 2011) 2011 event (Durham is home to only 43,000). 74 per cent lumiere-festival.com of those surveyed were visiting specifically for Lumiere. 40 41

What’s the recipe for a more exciting local market?

Ridley’s Restaurant, Hackney £5 voucher for future use at Lessons learned Client / creative lead the market. Guests ranged from Project organisers built in a Initated by The Decorators and An innovative food-for-food market traders and passers-by number of elements to keep Atelier Chan Chan exchange event that to curious foodies from spend local and boost the turned consumption into across London. project’s economic value to the Partners engagement market, including the innovative United House Situated on a derelict part of produce exchange model and PKL Kitchens A large area of land on the Ridley Road Market in Dalston, money-off vouchers for diners. Hackney Council corner of Ridley Road, adjacent the two-storey structure gave Mayor of London to an active daily market diners a view of the bustling The project’s commitment to Local traders, market officers, with over 181 stalls, stood street below. The ground floor boosting business for market carpenters, graphic designers and dormant for years. In 2011, kitchen was the hub of food traders was essential to the nine chefs Ridley’s Restaurant, a playful exchange and production while restaurant being welcomed and collaboration between art, a pulley system delivered meals supported within the market. Funding place and architecture, took a to the guests above. £8,000 United House temporary lease on the space Impact £4,000 earned income / sales to encourage Dalston residents Ridley’s Restaurant stimulated Transformed a derelict £1,500 in-kind KLA Kitchen Hire to rediscover their local market. local trade and encouraged corner and supported the £4,000 in-kind United House discussions about the market’s surrounding marketplace. £1,000 Hackney Council Each day, local chefs created future. By playing with ideas of £11,500 estimated in-kind a dinner menu and displayed a what the space could be used Engaged and built relationships volunteer support list of ingredients which could for and encouraging diners to between market traders and be bought within the market. get involved in the market’s local communities. Cost Shoppers could then exchange daily activity, the project £30,000 just £3 worth of produce for a helped to deepen people’s Increased footfall and brought takeaway lunch. In the evening, relationships with the area. new customers to the market. Time £15 paid for dinner and a Planning: 6 months Provided a model for a Production: 2 months sustainable approach. Open to the public: 3 weeks (September 2011)

ridleys.org 42 43

Snapshots: boosting the economy

Incubating enterprise Driving growth South Kilburn Studios, Brent Shop Local, Bob and Roberta Smith, Hackney Instead of paying rent, businesses in South Kilburn Studios run Bob and Roberta Smith’s artworks have become part of the local free events and train young people from the local area, developing landscape in Shoreditch. Commissioned by Peer, these artworks skills, building a portfolio and showcasing their talent. Developed were inspired by faded early 20th century advertisements on brick by Architecture Foundation and Practice Architecture, and funded walls, each one identifies a small, sole trader business on Hoxton by Brent Council, the studios are home to 30 creative businesses Street and highlights the importance of the local entrepreneur in and are a fine example of a creative hub nurturing skills and any thriving high street. future potential. peeruk.org and shoreditchtrust.org.uk southkilburnstudios.org

Drawing In the crowds Procession, Manchester Jeremy Deller’s Procession took to the streets in July 2009 for the Manchester International Festival. Twenty-five different groups celebrated the local tradition for parades, pageants and protest politics. Featuring marching bands and carnival queens alongside Big Issue sellers and boy racers, the parade for all members of the community attracted huge audiences, with people lining the streets to watch. jeremydeller.org/procession and mif.co.uk

Stimulating trade Fantasy High Street, Lambeth

This brand new arts festival shines a spotlight on the high street and reveals the potential for alternative business ideas to flourish. Supported by Waterloo Quarter BID, performance and visual artists will work in residence with businesses to transform everyday shops into magical enterprises, creating an interactive shopping experience. fantasyhighstreet.org.uk 44 45

Raising quality and ambition

‘The arts have the potential to show that the everyday can be reinvented and that the ordinary is usually extraordinary and that the extraordinary, can become part of or intervene and wonderfully interrupt everyday life.’ Naomi Kashiwagi, artist, Achieving Great Art for Everyone

As well as being places where people go to shop, our high streets have the potential to take centre stage in the discussion about how we experience the arts and how we can widen access and involvement in cultural activities. Large-scale and ambitious outdoor events can help us to re-imagine what is possible for public space.

The examples here challenge us to question the belief that the arts should take place only behind the closed doors of theatres or galleries, and explore the potential of the high street as a venue for the creative imagination, bringing a touch of magic and surprise to the everyday.

Themes explored:

ww Inspiring audiences How can you create an element of surprise? ww Challenging participants Can theatre deliver a ‘wow’ factor, far from the West End? ww Leading a strategic vision Can culture be the economic heart of a city? ww Building partnerships How do you deliver a festival that embraces a whole city? 46 47

How can you create an element of surprise?

Piccadilly Circus Circus, Circus gave spectators and Lessons learned Client central London shoppers the chance to mingle Carefully planned and Mayor of London with hula-hoopers, jugglers, committed liaison with local London 2012 Festival World-class performers acrobats and clowns. Trapeze businesses was essential to turned central London into a artists, tightrope walkers success. This paid off, as local Creative lead/consultants circus for one special day and aerial dance performers buildings were made available Crying Out Loud dominated the skyline. There for production at a low cost. Unusual Services Limited On Sunday 2 September were 143 performances by 2012, central London became 243 performers from 33 Surprises can attract great Partners a pedestrianised paradise international circus companies. media attention. Event planning Mayor of London as the streets were brought was concealed within the London 2012 Festival to life and iconic landmarks The day ended in a spectacular Regent Street Festival. With Department for Culture Media became the playground for finale as aerial performers 250,000 people attending, and Sport some of the world’s most dressed as angels soared the communications plan was exciting contemporary circus overhead for the UK premiere essential to its success. Funding performers. Circus Circus was of Les Studios de Cirque’s £1,119,500 Mayor of London conceived to capitalise on the show Place des Anges. Traffic Impact £451,900 Olympic Lottery Distributor Olympic celebrations and bring was stopped and the famous Showcased London’s £100,000 DCMS world class artists to the Piccadilly Lights were dimmed world-class culture to a global £78,000 Regents Street Association capital’s streets. as a ton and a half of white audience, with coverage in The £1,836 self-generated income feathers drifted down to the Guardian, Sunday Times and An unannounced sensory delight of the crowds below. Sky News. Cost extravaganza, Piccadilly Circus £1,751,236 The Regent Street Festival reported double the Time incremental spend per visitor Planning: 2 years than the previous year. Production: 8 months Open to the public: 1 day Footfall in the Heart of London (September 2012) business district increased by 22.9 per cent. piccadillycircuscircus.co.uk

The largest central London closure since VE Day, recapturing public space for performance at the very centre of the city. 48 49

Can theatre deliver a ‘wow’ factor far from the West End?

You Me Bum Bum Train 200 volunteers. Passengers Lessons learned Client experienced a wide range Sometimes, marketing an Create London An exhilarating theatrical of challenges during the 40 event is more about what you Barbican adventure that everyone can minute adventure, including don’t say. A key part of this join in directing a full live orchestra, experience is that the audience Creative lead/consultants holding up a bank, presenting member doesn’t know what will You Me Bum Bum Train Empire House, a derelict 1970s a TV chat show live to camera happen next. Details of the three-story office block in and being the head of MI5. event are shrouded in secrecy. Partners Stratford, found a new lease of As a result, You Me Bum Bum ACE life in 2012 as the latest stage You Me Bum Bum Train was Train has achieved cult status. Canary Wharf Group for an ambitious site-specific rapturously received by critics Theatre Royal Stratford East piece of theatre devised by and a sell out success. The project’s strength lies in Stratford Renaissance Partnership Kate Bond and Morgan Lloyd, It became a talking point for its ambition and the quality of London 2012 Festival which first caused a sensation local communities, found its realisation. With a relatively in 2004. startling new purposes for small budget, the organisation Funding disused commercial spaces, has built on the skills of £175,287 Barbican Theatre Each audience member is a and involved a diverse group of local volunteers to deliver an £50,000 Canary Wharf Group Plc solo passenger journeying people in testing the story by experience beyond the sum of £5,000 Stratford Renaissance through a maze of live scenes, helping to build sets and props. its parts. Partnership supported by a cast of over £26,000 earned income / sales Impact £40,000 estimated in-kind support Highly ambitious and visionary use of disused space. Cost £296,287 Employed local young carpentry and building Time apprentices and 76 work Planning and production: 18 months experience placements. Open to public: 3 months (July – September 2012) Won an Evening Standard theatre award for bumbumtrain.com Outstanding Newcomer.

Tickets were retained for local residents to ensure their attendance.

50 51

Can culture be the economic heart of a city?

The Journey to Nantes Verne and the mechanical Impact Client universe of Leonardo da Vinci. Nantes is the fifth fastest Nantes Métropole (district council) A cultural trail with artists growing city in France with Ville de Nantes (City Hall) in residence creates a fresh In summer 2012, Nantes also 100,000 new residents in past image for a historic city gained a unique, permanent 20 years. Creative lead/consultants culture trail. This guides Royal De Luxe With heavy investment in visitors to dozens of galleries Undisputed cultural capital of François Delarozière (La Machine) culture, and Royal De Luxe and temporary exhibition France’s Atlantic Coast. Pierre Orefice (Manaus association) as its ambassadors, the spaces. Weaving its way Jean Blaise (Director of Le Voyage French port city of Nantes has between historic alleyways and 605,000 tourists visited à Nantes) undergone a renaissance. contemporary architecture, the Nantes between June and 8.5 km urban tour, stretching August 2012. Partners The Ile de Nantes – once to 15km for 2013, reveals Multiple cultural partners including home to a thriving shipbuilding just how closely art is woven 505,000 visitors to the The Lieu Unique, La Fabrique, HAB industry – closed down in into the fabric of the city’s Machines de l’Île in 2012. Galerie and the Nantes Fine Arts 1987, leaving the city in a state renaissance. Museum of economic and social decline. Two years later, Royal de Luxe, Lessons learned Funding a street theatre company Long term investment in one, £2,670,000 grant funding from famed globally for their giant visionary creative company can Nantes Métropole and Ville de Nantes marionettes, were lured to provide the spearhead for a £50,000 earned income / sales the city on the promise of a city-wide regeneration project. £130,000 estimated sponsorship generous funding package and a disused warehouse on the Arts companies are highly Cost banks of the River Loire. effective ambassadors for £2,850,000 their host cities. Even the Nantes has since turned into biggest challenges can be met Time one of the most dynamic and successfully through bold vision Planning: 7 months inventive cities in France. Its and long-term commitment by Production: 4-5 months factories and warehouses the creative talent and the Open to public: 2 months are now cultural venues. city champion. (from 28 June – 1 September 2013) Along the river you can follow the trumpeting of the Great levoyageanantes.fr Elephant to the Machines de l’Ile, an exciting interactive adventure inspired by the ‘imaginary worlds’ of Jules 52 53

How do you deliver a festival that embraces a whole city?

Showtime: quality international artists Lessons learned Client Entertainment Everywhere, and shows, with performances Showtime boosted the capacity Mayor of London Londonwide in every one of London’s 33 and development of local boroughs. Highlights included authority arts and cultural Creative lead / consultants A trailblazing outdoor arts a hair-raising experience with teams, and allowed them to Mayor of London festival that forged new Arcadia’s Lord of Lightning demonstrate that culture adds London 2012 Festival partnerships between public wrestling four million volts of value in a time of public and private sectors electricity, and a spellbinding sector cuts. Partners aeriel performance from 33 local authorities The Mayor of London funded Theatre Tol and Akademi. By programming over 100 local London Councils seven weeks of free, outdoor events, the festival engaged Town centre managers family fun throughout summer Showtime reached over half Londoners by bringing world BIDs 2012. Showtime developed a million people, encouraging class culture to their doorstep. Arts Organisations across London new ways of working, with both Londoners and Outdoor Steering Group unprecedented levels of international visitors to venture Impact cross-sector partnerships. off the well-trodden Olympic More than 75 per cent of the Funding trail and experience London’s boroughs developed new £1,600,000 Mayor of London Showtime brought together vibrant and varied high streets partnerships with arts and £1,100,000 Local Authorities an electrifying mix of high and local neighbourhoods. cultural organisations, and a £354,000 ACE quarter developed new £8,000 Institut Ramon Lull, Spain private sector partnerships. Cost Over 90 per cent of residents £3,062,000 felt it positively changed attitudes towards their Time local area. Planning: 15 months Production: 10 months 94 per cent of surveyed Open to the public: 7 weeks audience members said the (July – September 2012) festival added to the vibrancy of the city. london.gov.uk

54 55

Snapshots: Raising quality and ambition

Inspiring audiences Leading a strategic vision Sea Odyssey - Giant Spectacular, Liverpool Derry-Londonderry, Northern Ireland Liverpool came to a standstill for one weekend in April 2012 as Designated as the first UK City of Culture for 2013, it was taken over by three giant 50ft puppets for a street theatre Derry-Londonderry is currently enjoying a renaissance, opening its production inspired by the Titanic. Produced by Royal De Luxe, doors to visitors from across the world with a year-long programme it was the most successful cultural event in Liverpool’s history, of cultural events. Highlights include The Fleadh, the biggest attracting 800,000 people and generating an economic impact of festival of Irish culture anywhere in the world which will fill the city £32million over three days. streets with live music, and the Turner Prize 2013, the first time the award has ever been held outside England. giantspectacular.com cityofculture2013.com

Challenging participants Secret Cinema, Croydon Audiences sign up to see a mystery film at a mystery location, in an ambitious, immersive live experience. For their latest event, more than 25,000 people travelled to Croydon, a focus for major regeneration, for a screening of Terry Gilliam’s Brazil. The former BT building in Wellesley Road was reimagined as the HQ of the fictional Government Office of Data (G.O.O.D.) Corporation, brought to life with actors, artists, musicians and the local community. secretcinema.org

Building partnerships A Million Minutes, Islington This ambitious two-year arts-led regeneration programme in Archway and Finsbury Park is produced by AIR at Central Saint Martins. Through a broad range of commissions, A Million Minutes uses the arts to connect communities, arts organisations and the public, voluntary and private sectors. By transforming one of Islington’s most deprived areas it ensures that creative activity remains at the heart of local regeneration. amillionminutes.org 56 57

What next?

Now we’ve inspired you to bring culture onto your high street, here Step 3: Realise are the four key steps you’ll need to follow to get started. Be proactive - advocate and champion your ideas internally and externally to get the funding to make them happen. Know where Step 1: Scope you are going, and recruit the people you need to get there. Be aware - understand your place: do an audit of the local cultural offer, the community make-up and local assets, and understand Be innovative - develop and deliver projects that complement your how it all links together. area, address local challenges and help enable growth.

Be bold - Think about how the challenges in your area may be addressed by making the most of opportunities - be that willing See Civic Voice’s ‘101 Civic Ideas’ to help people get more involved in their partners and collaborators, or potential space. local community. civicvoice.org.uk

See the Department for Business Innovation and Skills ‘Healthy High Street’ Step 4: Evaluate Guide, to spot early signs of decline in your high street. Be organised - collect data, questionnaires and surveys, measure gov.uk/government/news/how-healthy-is-your-high-street. visitor numbers.

Be strategic - measure impact, discuss what worked, consider how Step 2: Shape it could be improved, share ideas, plan for next time. Be ambitious - research and identify some great cultural partners, including artists and arts organisations, that can help you develop a bold and exciting vision. See Arts Council England guidance on research methodologies for arts and cultural organisations ‘Measuring the Economic Benefits of Arts and Culture’. Be collaborative - develop a project plan and use this to get artscouncil.org.uk/media/uploads/pdf/Final_economic_benefits_of_arts.pdf partners involved, create excitement and build alliances.

A strong vision and solid partnerships are the keys to See Art in the Open’s toolkit for commissioning artists for town centres - successful cultural regeneration. ‘Inspiring Creative Approaches for Town Centres’ artintheopen.org.uk/guidance/resources/aito_publications.html 58 59

Further support

Toolkits Funding Meanwhile use

Parades to be Proud of: Family Friendly Toolkit Arts Council England Meanwhile Space Strategies to support local shops Designed to support arts The national development agency for A community interest company Practical advice on how to restore organisations wishing to make a the arts in England, distributing public working to activate empty spaces local shops into vibrant business commitment to families, making it money from the government and the while they wait to fulfil their longer areas and sit at the heart of easier for families to take part in the National Lottery. term purpose. neighbourhood communities. arts, as audiences and participants. artscouncil.org.uk meanwhilespace.com gov.uk/government/uploads/ artscouncil.org.uk/publication_ system/uploads/attachment_ archive/family-friendly-toolkit Heritage Lottery Foundation 3Space datafile/6016/21568651.pdf The body which distributes a share A charity which works in partnership 100 Ways of the income from the National with landlords and leaseholders to Inspiring Creative Approaches for The first port of call for those Lottery to projects aimed at offer community organisations Town Centres - Benefits, advocacy looking to make their high streets preserving and making accessible temporary free of charge access to and commissioning guidance and town centres vibrant and viable, the nation’s heritage. empty properties. Art in the Open’s toolkit is specifically designed for leaders of town hlf.org.uk 3space.org designed to support those interested centre regeneration. in commissioning artists for 100ways.org.uk Big Lottery Awards Empty Shops Network town centres. Lottery money to community groups Helping people to reduce, reuse artintheopen.org.uk/guidance/ Light London Principles and projects that improve health, and recycle empty shops and other resources/aito_publications.html A document outlining principles to education and the environment. spaces in towns and cities. support high-quality approaches to biglotteryfund.org.uk emptyshopsnetwork.co.uk Measuring the Economic light in the public realm by Open-City, Benefits of Arts and Culture Art in the Open, London Development Spacehive Practical guidance from Arts Council Agency and Design for London. A civic ideas agency who create England for measuring the economic artintheopen.org.uk/guidance/ projects, publications and benefits of cultural activity for arts and resources/aito_publications.html interventions to help make our cities, cultural organisations. towns and spaces work better. artscouncil.org.uk/media/uploads/pdf/ Pop-up Business for Dummies spacehive.com Final_economic_benefits_of_arts.pdf A guide by Dan Thompson on how to divise, plan and deliver a London Events Toolkit pop-up project. The one-stop guide to planning eu.dummies.com/store/product/ events in the capital, with detailed pop-up-business-for-dummies. advice covering events management, productCd-1118443497.html marketing, permissions and licensing. londoneventstoolkit.co.uk 60 61

Further support

Policy and planning Networks and schemes Creative industries Performing arts

Section 106 Association of Town Centre Film London The Independent Theatre Council Advice on Section 106 Managers (ACTM) filmlondon.org.uk itc-arts.org Obligations and the Community atcm.org Infrastructure Levy. British Film Institute Society of London Theatres planningofficers.org.uk/downloads/ StartUp Britain bfi.org.uk solt.co.uk pdf/POS_Advice_Note_S106_and_ startupbritain.org CIL_final_version_Apr2011.pdf British Fashion Council Big Dance London Bids britishfashioncouncil.co.uk bigdance.org.uk The Community london.gov.uk/priorities/business- Infrastructure Levy (CIL) economy/supporting-enterprise/ London Design Festival Making Music Guidance setting out the main business-improvement-districts/ londondesignfestival.com makingmusic.org.uk/inyourarea/ procedures local authorities need to london-bids-links London follow when introducing and operating The Architecture Foundation the community infrastructure levy. The National Association of architecturefoundation.org.uk City Circ www.communities.gov.uk/ British Market Authorities cryingoutloud.org planningandbuilding/planningsystem/ nabma.com communityinfra structurelevy Arts, museums, libraries Circus Now Future High Street Forum thecircusspace.co.uk Barrier Busting gov.uk/government/policy-advisory- IXIA - Public Art Online The Barrier Busting site is designed groups/future-high-streets-forum ixia-info.com Independent Street Arts Network to cut through red tape, rules and isanuk.org/ regulations to help you get things Purple Flag Scheme Open City done for your local community. purpleflag.org.uk open-city.org.uk Without Walls barrierbusting.communities.gov.uk withoutwalls.uk.com Portas Pilots Art in the Open English Heritage maryportas.com/portaspilots artintheopen.org.uk UK Centre for Carnival Arts english-heritage.org.uk Carnivalarts.org.uk Transition Towns London Museums Hub transitionnetwork.org museumoflondon.org.uk British Arts Festivals Association artsfestivals.co.uk Somewhereto Public Libraries somewhereto.com peoplesnetwork.gov.uk The National Outdoor Events Association noea.org.uk 62 63