A8 BUSINESSDAY Tuesday, January 7, 2014 THE PRESS,

TESS McCLURE talkstoprofessionalbaker Anna Worthington, the last of the young entrepreneurs under 25 profiledby The Press over the holiday season. The fine art of a gooey delight

oung baker and entrepreneur Anna Worthington is sampling the sweet taste of business success. From small beginnings lastY year, her home-grown cake business has grown to be one of the city’s most popular specialty treat providers. In September 2012, Worthington returned to Christchurch after fifteen months of baking her way around Europe. Equipped with a fine arts degree, she decided she wanted to do something that was creative but profitable, and settled on cakes as an outlet. Worthington began baking cakes in her mother’s kitchen and selling at the Riccarton Market. Her dripping, saucy creations proved popular, with customers and businesses placing orders to have cakes delivered. From there, she says, ‘‘the cake thing just took off really quickly, until I was working 18-hour days just baking’’. By Anna is now a fully-fledged business, providing a steady income for the 24-year-old. As well as taking orders online, she Cake for all seasons: Cakes By Anna sell year-round – there is always a birthday or supplies two cafes, with a third a wedding or other celebration, Worthington says. opening soon. Working alone, Worthington world if you’re a young person will often make more than 60 cakes wanting to do something a week, as well as cupcakes, slices yourself.’’ and the occasional biscuit, and to She says the post-earthquake keep up with demand she plans to city is more open to giving new take on an employee in the next six ideas a shot, and people are months. supportive of new initiatives At present, she’s turning over –more so than in Wellington or around $5000 a month, and . business is growing rapidly. As well as being an ideal place, Like many young Worthington says baked goods are entrepreneurs, Worthington had the ideal product. little access to startup capital, so ‘‘Cake is a great product to started out baking at home. After work with. There’s always an the orders started flooding in, she occasion for cake, it’s not seasonal. quickly moved into a professional nothing about. I did fine arts, so People will always have birthdays, kitchen on Colombo St, where she numbers and me don’t really go they’ll always get married.’’ still works now. well,’’ she says. She believes she’s lucky to have Over the next two years, she ‘‘I would love to just make cakes found a rewarding career so early hopes to open a larger kitchen and all day and not worry about the tax on. display space, with a cake shop man.’’ ‘‘The cakes started as a way of open two days a week. But while learning the business generating a bit of income while I Making the swift transition ropes has its difficulties, figured out what I wanted to do, from student to baker to Worthington believes but it soon turned out that cake businesswoman has not been Christchurch is ‘‘the perfect place’’ actually was what I wanted to do.’’ without its challenges, for young entrepreneurs to start ‘‘I count myself really lucky Worthington says. out. that at the moment I’m doing ‘‘It’s not just about making ‘‘There is so much opportunity something that I really love, and cakes, it’s about learning how to here. This is maybe one of the it’s not like work. I’ve found my Passionate: Anna Worthington, in her Colombo St kitchen, says Christchurch is one of the best places a young entrepreneur can be. Photos: ABBIE NAPIER/FAIRFAX NZ run a business – which I knew most exciting places to be in the passion really early. Royalty deal launches firm’s year Fyfe joins jeweller’s board

Richard Meadows ‘‘It is another really important start to see it integrate, the money Richard Meadows to find a fulltime executive pos- ● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● ● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● ● deal for us,’’ PowerbyProxi chief starts to flow and the volumes will My future is ition around April or May. Tech firm PowerbyProxi has had executive Greg Cross said. ‘‘These start to build.’’ Former boss Rob in New ‘‘I’ve got a few ideas and discus- an electric start to the new year, types of licensing deals don’t get TI’s products are used by Fyfe has added another sions and so on that people have signing another major licensing done overnight, so it’s particularly engineers who design wireless- directorship, joining the board of Zealand. initiated with me,’’ he said. deal for its wireless power tech- good to get this one concluded at charging systems for NZX-listed jeweller Michael Hill Rob Fyfe ‘‘I’ve said to everyone, just wait nology. the start of the year.’’ smartphones, tablets and other International. New Michael Hill board member till I’m back in February and I’ll The company announced this The agreement follows last portable electronics, as well as While he already sits on the have a closer look then.’’ morning it had signed an agree- year’s forging of a strategic part- integrating charging pads into the board of merino clothing company nesses that have a strong New Zea- The high-flying executive said ment with Texas Instruments (TI), nership with Korean electronics likes of cars and furniture. It now Icebreaker and crown entity land identity that have the poten- there would have to be a strong a Fortune 500 global semiconduc- giant Samsung, which included a uses ‘‘tightly coupled’’ wireless Antarctica New Zealand, he’s also tial to perform on the global stage, local connection to whichever tor company listed on the Nasdaq. $4 million funding top-up. power technology, which requires sniffing around for a fulltime gig and to perform at world-class business he got involved with. The deal gives TI access to the Cross said PowerbyProxi’s top the transmitter and receiver to be with a local company. level,’’ he said. ‘‘The likes of ‘‘My future is in New Zealand,’’ Auckland-based company’s intel- priority was working with TI to positioned precisely. Fyfe, who took a year’s sabbati- Icebreaker and Michael Hill tick he said. ‘‘I want to pick and ident- lectual property and extensive implement the technology, rather PowerbyProxi’s point of differ- cal after leaving the airline at the those boxes, and that’s what drew ify businesses that I can be patent portfolio, for which it will than striving to reach profitability ence is its ‘‘resonant’’ technology, end of 2012, has previously admit- me to those organisations.’’ passionate about, but also I think pay royalties on every chip this year. which allows for a more flexible Rob Fyfe: Will be looking for a fulltime ted to having itchy feet. Fyfe, who was about to leave on New Zealanders can be passionate shipped. ‘‘Once it starts to ship and we range of contact. job after he returns from Europe. ‘‘I’m really interested in busi- a trip to Europe, said he intended about.’’ New Year Flight Deals Holiday Deals Sydney Sydney Fiji Gold Coast * ★ ★ ★ ★ ★ ★ ★ ★ One Way Economy Class From195 2 nights & fl ights 4 nights & fl ights 7 nights & fl ights to Brisbane * * * Fiji * From pp From pp From pp One Way Economy Class From 519 759 679 299 Based on double share First 100 customers only*^ Based on double share ADD ON: 2 for 1 Coffee Cruise+ BONUS: Breakfast daily BONUS: 3 nights FREE^^ Hawai,i * One Way Economy Class From 645 Bali Los Angeles South Pacifi c Sale ★ ★ ★ ★ Fly & Cruise San Francisco * 7 nights & fl ights 5 nights in Anaheim & fl ights 7 nights & fl ights Return Economy Class From1629 * * * From1459 pp From1799 pp From1569 pp London * Cruise departs Brisbane 03 Aug 14 Return Economy Class From 2465 UPGRADE: 4 star from $259†pp BONUS: Breakfast daily BONUS: AU$50 onboard credit***

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